INTERDECORAÇÃO/EXPORT HOME 2013
PRESS RELEASE
7th - 10th February 2013 INDEX
Page.
1. INTERDECORACÃO/EXPORT HOME 2013 In brief 3
2. BACKGROUND INFORMATION 4
3. PARALLEL EVENTS 6
4. NEW LINES FROM THE EXHIBITORS 7
1. INTERDECORAÇÃO/EXPORT HOME 2013 IN BRIEF
OFFICIAL NAME EXPORT HOME – Furniture, Lighting and Household Goods for Export (25th Edition) INTERDECORATION – Home, Hotel Industry, Home Furnishings and Gifts (15th Edition)
FOCUS OF EXHIBITION Complete sets of furniture in all styles; Decorative Furniture; Lighting; Upholstery; Soft Furnishings and Household Items; Interior Decoration; Table and Kitchenware; Mood Creation; Parties/Entertaining and Gifts
VISITOR PROFILE Trade/Professional
DATE 7th – 10th February 2013
ORGANIZERS EXPONOR – Porto International Fair
VENUE EXPONOR – Porto International Fair
TIMETABLE Every day between 10 a.m. and 7 p.m.
VISITORS 20.000 (estimated number)
EXHIBITORS 150
INTERNET www.exporthome.exponor.pt/www.interdecoracao. exponor.pt
PRESS OFFICER Sandra Lima – Tel.: 229981423 Fax: 229981482 [email protected] 2. BACKGROUND INFORMATION
From 7th to 10th February (Thursday to Sunday) INTERDECORAÇÃO and EXPORT HOME once again join forces for the sector at EXPONOR
New trends in home decoration and furniture take on the designs of the 2013 range
A new organizational set-up opens up a new range of displays and attracts new exhibitors this year (with an increase of ten percent)
The EXPONOR trade fairs are renowned for their displays of the best of the range of national furniture and decoration. This is due to the presentation of brands and new lines to the professional market, contact with some of the leading national and international buyers, as well as the opportunity to get to see this year’s new trends.
This year, the organization is once again committed to holding a series of events, and in this way even greater diversity of products is being made available. An organizational format that is reflected in the participation of new companies, with an increase of ten percent. After 25 years the change in format of EXPORT HOME to a biennial event is another of the noteworthy novelties.
So, between 7th and 10th February EXPONOR will host the best in the range of home, décor and design. This is the 25th edition of EXPORT HOME - Furniture, Lighting, Soft Furnishing and Household Goods for Export and at the same time the 15th edition of INTERDECORAÇÃO - Home, Hotel, Decoration and Gift.
The wide range on offer will allow new opportunities By holding two of the most prestigious trade fairs at the same time at EXPONOR we are providing new opportunities, which have been highlighted already by some of the participating companies in this edition. You can read the full interviews on their websites ( www.interdecoração.exponor.pt or www.exporthome.exponor.pt ).
First and foremost let us mention the participation of Fenabel, the Portuguese market leader of high quality chairs. In EXPORT HOME the Crochet collection, a «handmade line » is being launched, said Elsa Leite, Fenabel.’s CEO.
Besides this, Ferreira & Lemos Tapestries will take advantage of this opportunity to show its wares to the professional market. This is a début in EXPONOR trade fairs, which will «make a lot of people sit up and take notice», says Bruno Ferreira of Ferreira & Lemos. In addition, BWSM - Brassworks (decorative lighting items) is a recent company on the market, but carries «an entire past inherited by a prestigious international brand: Valsan», points out Nuno Martins, who is responsible for BWSM. He further clarifies that the external market represents «90 % of the company’s annual turnover». Some of the goals that BWSM wishes to achieve by taking part include making contact with potential customers as well as being able to assess supply and demand.
Viga Velha (Old Beam), which has positioned itself as one of the most prestigious domestic manufacturers of solid wood furniture, will capitalize on their presence to launch two new lines ("Vintage" and "Queen") as well as to maintain a close relationship with their customers. «We believe that this could be an opportunity to promote and strengthen our export goals', says José Carvalho from Viga Velha.
With regard to lighting, Dislamp (lighting), which alreadey has a renowned position in the international market, and has already exhibited several times, will, according to Paulo Pinheiro, bring to EXPONOR «a varied catalogue», particularly with its LED technology (light-emitting diodes).
The personalized gift market has welcomed new projects, and has also witnessed many companies turning to this segment of the decoration sector. José Paulo Soares Ribeiro (gifts), who has been in the market for 20 years, is one of the success stories. For the trade fairs in decoration, furniture and gifts , José Paulo Soares Ribeiro will bring to EXPONOR 'many novelties, especially souvenir items, among which we highlight the new lines of articles that we can personalize, and are thus created and produced by us', says José Ribeiro.
We can also emphasize the participation of the presence of Suspiro d`Algodão (home furnishings). Wherever you look you discover «a bit of culture, history and traditions of each region or country», says Filomena Costa, who sees this moment created by EXPONOR as 'an opportunity to open up our products to a wider audience.
Design in the spotlight Let us also draw attention to the initiatives of AEParedes (Paredes Business Association), with the award of the Prize for Design EXPORT HOME 2013, and Paredes Hub of Furniture Design - Internationalization, with the presentation of a case study (Susana Marques) and the exhibition Art On Chairs International Design Competition (which will be featured during the trade fair). For more information about the 2013 edition see the Trade Fair sites: www.exporthome.exponor.pt or www.interdecoracao.exponor.pt . 3. PARALLEL EVENTS EXPORT HOME 2013
8th February
Presentation of the project ‘Paredes Pólo de Design do Mobiliário – Internacionalização’. ( Paredes, Hub of Furniture Design - Internationalization) Case study as part of Art On Chairs Organization: AEParedes (Paredes Business Association) and Paredes Hub of Furniture Design Venue: EXPONOR Business and Conference Centre – room A6 Program 14:30 - Reception of guests 14:45 - Paredes Hub of Furniture Design - Internationalization Gualter Morgado - Paredes Business Association 15:10 - Case Study Presentation of Art On Chairs - Susana Marques Project Coordinator 15:40 - Debate 16:15 – Award ceremony for the prize for the winners of Design EXPORT HOME 2013 16:30 – Closing ceremony
From 8th to 10th February
Workshops in floral arrangements, costume jewellery (made from wire, polymer clay ) Organization: APAMM ACADEMY - Training Centre Venue: APAMM Stand (4E10) Time: During the trade fair
Exhibition Art On Chairs International Design Competition Organization: Paredes Hub of Furniture Design - Internationalisation and AEParedes Venue: Pavilion 6 Gallery Time: During the trade fair 4.EXHIBITORS’ NOVELTIES
Fenabel’s crochet line promises to surprise Fenabel, a leading Portuguese manufacturer of top quality chairs, is keeping to tradition and will be exhibiting at yet another edition of EXPORT HOME. This is where you will find out about some if its innovations, and you will be amazed at what they are preparing for the fair. ‘With red (the colour of passion) crochet, for boldness, this line is telling the world the story of our past in an emotive way', says Elsa Leite, the firm's CEO. But there are far more details to be appreciated in the Fenabel stand. The crochet line is also in the Galeries Lafayette in Paris.
90% of BWSM’s annual turnover is exported. BWSM – Brassworks (decorative lighting articles) has recently appeared on the market, but it conveys ‘an entire past inherited by a brand of international repute: Valsan’, according to Nuno Martins, from BWSM. 90% of BWSM’s annual turnover goes for export. Some of the goals to be achieved in this year's EXPONOR fair are to contact potential customers and assess the supply and demand.
Viga Velha: the home brand that reinvents tradition Keeping up with the times, Viga Velha is reinventing tradition and designing new items suitable for every setting. It is a quality brand in the furniture sector, making use of traditional skills and knowledge, and is known as one of Portugal’s finest producers of solid wood furniture. Two new lines will be on display at EXPONOR: ‘Vintage’ and ‘Queen’. The first is inspired by the 1960s and the predominant colour is white, with touches of walnut and pau-ferro (‘ironwood’). The second comes in shades of white, with details inspired by Queen Anne furniture.
Dislamp – illuminating the market with high quality solutions Dislamp came to the market in 2004 offering high quality service in the lighting products sector. It deals in every kind of technical and decorative lighting and can offer a wide range of solutions. With its high standing on the international market, Dislamp will bring a varied catalogue to EXPONOR, giving prominence to many products, including LED (light emitting diode) technology.
Suspiro d`Algodão is interwoven with stories and traditions The more carefully we look at Suspiro d’Algodão the more we glimpse a little bit of the culture, history and traditions of each region or country. The articles pay tribute to the Portuguese textile tradition, giving a unique touch of modernity. They also stand out by the quality of the raw materials used and by the dominance of natural fibres such as cotton and linen. On display will be the new embroidery collection for the year 2013, aimed at the tourist area, home collection (floral) and the children’s market. Of particular importance is the new line of towels, which will be marketed as sophisticated items of elegance, and embroidered bathroom towel sets with attractive designs.
Personalized gifts is one of the main thrusts of JPSR The personalized gift market has welcomed new projects, and has also witnessed many companies turning to this segment of the decoration sector. José Paulo Soares Ribeiro (JPSR) is one of the success stories and has been in the market for 20 years. During the trade fairs in decoration, furniture and gifts, José Paulo Soares Ribeiro will bring to EXPONOR «many novelties, especially souvenir items» giving particular emphasis to the new lines of articles that can be personalized, created and produced by the company.
FLP will present a quality product at the best price «We offer a quality product at the best price». This is the commitment made by Ferreira & Lemos-Tapestries (FLP) in respect of their clients and which will be available to all in the next issue of INTERDECORAÇÃO/EXPORT HOME. Moreover, in the context of EXPONOR trade fair, this is a first. The main novelty lies in their participation, as this will «amaze many people».