Product Description s8

FACT SHEET (as of Sept. 28, 2016)

PRODUCT DESCRIPTION:

This fall, Skylanders is giving players more ways to use the power of imagination with Skylanders Creator, a new free mobile app! Skylanders Creator provides a fun, one-of-kind experience for fans by allowing them to create new Imaginators on the go, anytime anywhere! Featuring the robust creation tools available in the Skylanders Imaginators console game, players now have more ways of expressing their creativity and love for Skylanders right at their fingertips.

The unprecedented innovation in Skylanders Imaginators gives all players – even those with unconnected consoles - a variety of ways to create. Players can simply download Skylanders Creator for free from their mobile devices’ app store to begin creating Imaginators from scratch or magically transfer their created characters from the console game to the app using special audio technology!

For the first time in toys-to-life history, fans can immortalize their Skylanders Imaginator creations in physical form on demand in a variety of creation-to-life ways using Skylanders Creator including:

 3D Printed Imaginator Figure – Leveraging the robust creation tools in Skylanders Imaginators, now fans can bring their 3D created character from the digital world to life in the physical world as a 3D printed Skylanders Imaginator figure. The custom printed Imaginator arrives in full color, posed on a base and enclosed in a clear protective dome, making it a true collector’s item. The figure is fully playable in the Skylanders Imaginators console game! Quantities for the 3D printed characters will be limited. o Fans will have the opportunity to be among the first to receive their custom 3D printed figure by participating in one of many Skylanders promotional marketing campaigns at launch, including a global Skylanders contest.  Imaginator T-Shirt – Portal Masters can also show off their Imaginator on a high-quality, customized T-shirt featuring an image of their very own creation! Available for order through the app, created Imaginators will be printed in full color on the front of the shirt along with the character’s Battle Class, Element and name!

of 4  Imaginator Card – Fans can purchase a high-quality, custom trading card emblazoned with a full color image of their creation! The character card is fully playable in the Skylanders Imaginators console game! Simply place the card on the Portal of Power and watch your creation come to life! While the card image will remain the same, players will have the flexibility to change the in-game version of the character (e.g., appearance, weapons, catchphrase, etc.) saved on the card any way they want using the creation tools at any time.

Additional fun and free features of Skylanders Creator* include:

 Timed Imaginite Chests – Timed Chests give users new creation parts for their Imaginator at certain times during the day. Fans are encouraged to check the app frequently to discover new weapons, gear and creation parts that will enhance their Skylanders!  Sensei Chests – Once a day, Senseis featured in Skylanders Imaginators will give players special parts unique to that Skylander, allowing fans to build upon their collection of parts.  My Imaginators’ Creation Gallery – Skylanders Creator also features a collection menu where players can access all of their created Imaginators.  Share – Fans can share their Imaginators with the world! Through the app, users who have registered on social media sites can upload their newly created Imaginators to those sites. They can also send text messages, e-mails and photos from their camera roll of their newly created Skylanders to family and friends.  Full Character Viewing – Players create their Imaginators in landscape view to allow for optimal ease-of-use of the creation tools on their mobile devices. Users can also get closer views of their characters in portrait view. Pinch, zoom, and rotate are additionally supported, giving players full control over how they want to view their characters.

This October, Portal Masters can unleash their imaginations like never before Skylanders® Imaginators launches! Developed by Toys For Bob and Activision Publishing, Skylanders Imaginators empowers players to unleash their imaginations by giving them the freedom to create their own Skylander. Kids will enjoy the immense possibilities available in the game -- including appearance, powers, abilities, names, catchphrases, musical themes and much more -- to create the wildest Skylanders imaginable.

Publisher: Activision Publishing, Inc.

App Developer: Finger Food Studios

App Platforms: Skylanders Creator will support a variety of popular iOS and Android devices including:

of 4  iPhone 5, 6 and SE  iPad 3-4th Generation, iPad Mini, iPad Air  Asus Nexus 7  Samsung Note  Samsung Galaxy S3, S4, S5, S6 Full device compatibility will be featured on the Skylanders website. 3D Printed Figure

Manufacturer: Shapeways

Imaginator Card

Manufacturer: PBM Graphics

Imaginator T-shirt

Printer: Global Branded Solutions

Imaginator T-shirt

Brand: District Made Concert Tees

Imaginator T-shirt

Sizes: Available in both kid and adult sizes

Imaginator Card

Size: 2-1/2 inches by 3-1/2 inches

App Release Dates: October 16, 2016 (North America), October 14, 2016 (Europe), October 13, 2016 (Australia/New Zealand)

of 4 North America

MSRP: $49.99 – 3D Printed Imaginator Figure; availability varies by territory (free North America shipping; shipping charges vary outside of the North America); limited quantities available; allow 2-3 weeks for arrival

$24.99 – Imaginator T-Shirt; availability varies by territory (free shipping not included)

$14.99 – Imaginator Card; availability varies by territory (free North America shipping; shipping charges vary outside of the North America); allow 2-3 weeks for arrival

Free Download – Skylanders Creator mobile app

* Availability of features varies by territory.

PR Contact Info: Dior Brown Activision Publishing, Inc.

424.744.5864

[email protected]

Assets: www.activision.com/presscenter