Audio Design Aud5c Folio Pro-Forma - Recording

Audio Design

Subject Code: AUD315110 Radio Advertisement Pro-forma

AUDIO DESIGN (AUD315110) FOLIO PRO-FORMA – COMPULSORY TASK (30 Second Advertisement for Radio)

Candidate # Year TYPE OF PRODUCTION: WORD COUNT: Track # (please tick appropriate) (250 - 500) (on CD)

RADIO AD ______

GUIDELINES FOR COMPLETING THIS PRO-FORMA

ALL CANDIDATES ARE TO:

 complete all sections in this pro-forma for the compulsory 30 second Radio Advertisement contained on their CD.  adhere to the WORD COUNT outlined in the AUD Level 3 (AUD315110) Guidelines. Candidates who exceed the word count limit will be penalised.

1. PROJECT DESCRIPTION Production start Completion date date Percentage of assistance given Percentage of assistance given by by teacher other students

What is the style of advertisement?  single announcer with music bed  jingle dialogue  radio play  dual announcer with music bed  vox pops testimonial vignette

What was the recording task?

1 Audio Design Radio Advertisement Proforma

SECTION A This section assesses CRITERION 7: Select and use appropriate equipment and techniques for a range of recording/music technology tasks.

1. MICROPHONE SELECTION & TECHNIQUE

Instrument or MICROPHONE PLACEMENT JUSTIFICATION Voice recorded CHOICE Describe clearly where the mic (and Provide reasons for the placement of the mic (and other Type, polar pattern, other associated equipment) was associated equipment) in relation to the sound source and other characteristics placed in relation to the sound source physical environment.

SECTION B This section assesses CRITERION 8: Use a range of post-production techniques to shape a finished audio product.

2. POST-PRODUCTION TECHNIQUES - MIXING Provide discussion on processing/editing of individual tracks and instruments (EQ, COMP, FX, PANNING used). INSTRUMENT PROCESSING JUSTIFICATION OR TRACK EMPLOYED Describe your intent. Why was this process used? Only include settings useful for reinforcing intent (or if something different was done).

3. POST-PRODUCTION TECHNIQUES - MASTERING Discussion should be provided on signal processing used in the mastering process.

3 Audio Design Radio Advertisement Proforma PROCESSING or JUSTIFICATION TECHNIQUES Describe your intent. Why was this process used? Only include settings useful for reinforcing EMPLOYED intent (or if something different was done).

SECTION C This section assesses CRITERION 4: Demonstrates knowledge of the audio requirements of musical styles and specific audio products

4. How do your production choices relate to the style of advertisement?

What type of station is the ad intended for?

What style of ad have you produced? (Single announcer, vox pop, dialogue, etc)

What should an ad of this style sound like?

What message is your ad trying to convey?

5. How do your production choices reflect the style of advertisement and intended message?

Explain how your choice and positioning of microphones relates to the style of advertisement:

Explain how your choice of room relates to the style of advertisement:

Explain why your choice of voice artist is appropriate to the advertisement and intended message:

What monitoring choices were given to the voice artist/s? Why was this appropriate?

6. Describe how your post-production techniques and mixing choices helped to develop your overall final mix to meet the needs of the style you were working in. Describe how you have used editing and automation to meet the needs of this type of ad:

How did you use signal processing help to achieve a sound appropriate to the style of advertisement?

Describe the overall balance between components, and how this was appropriate to the style of ad:

Describe the stereo placement of your mix, and how this was appropriate to style: