Sample: Enrolled Property Custom Marketing Plan

Overall Marketing Strategy Berkshire Hathaway HomeServices New England and Westchester Properties leverages the international marketing power of the Berkshire Hathaway brand among affluent consumers. We focus on finding your home’s buyer not only from within our own local company but through our entire network.

Unrivaled Internet Marketing Your property is advertised to your target market 24/7 through our unparalleled Internet exposure and will be sent out to over 60,000 registered buyers on our ‘24/7 Platform’ notifying them of your listing should it fall within their search criteria. Berkshire Hathaway HomeServices New England and Westchester Properties’ online media strategy generates more exposure for your home than any other company.

Premium Print Placement We have identified the appropriate advertising schedule custom-tailored to your property’s unique features. Our advertising extends beyond your local market area to reach your buyer.

Create High-Level Interest In Your Home By…  Employing professional photographer and copywriter for use in web presence, brochures and print advertising, plus virtual tour of the property.  Distributing 4-color, Luxury Collection brochures  Mailing 4-color Luxury Collection postcards to targeted audience  Sending eCard featuring the property to area agents  Custom YouTube video on county-targeted Berkshire Hathaway HomeServices New England or Westchester Properties YouTube channel  Leveraging PR opportunities with shelter magazines and local newspaper editorials Sample: Enrolled Property Custom Marketing Plan

Maximize Your Online Exposure… Showcase your home to a global audience. With Berkshire Hathaway HomeServices New England and Westchester Properties, your home is featured on numerous websites including:

NYTimes.com – #1 individual newspaper site in the U.S. with over 57 million unique visitors a month. Featured property in Connecticut section. WSJ.com – Reaches a global audience of 20.9 million digital readers monthly. BerkshireHathawayHS.com – Our national website has set the standard for international real estate search as the first and only brokerage to share the complete U.S. database of listings. The site can be translated in 10 different languages and broadcasts your property to more than 70 websites worldwide attracting over 13.9 million visitors to the site in 37 countries across 5 continents. YourAddressHere.com – Custom web address and website showcasing your property. bhhsNEproperties.com – Connecticut and Rhode Island company website. bhhsWestchester.com – Westchester County, NY company website. LuxuryHomes.com – High-ranking luxury home site with 1.45 million page views monthly. theimls.com – As a member of the International MLS, our ability to market your home extends to real estate agents in over 60 countries. Users can select from among 80 languages and can view your property details from anywhere in the world. Realtor.com – Over 30 million unique visitors monthly. Trulia.com – Attracts more than 55 million unique house hunters every month. Yahoo.com – 7 million real estate searches and over 2 million unique users. Zillow.com – Premier real estate site with over 86 million unique users monthly. duPontREGISTRY.com – Highly ranked luxury real estate marketplace with 550,000 unique visitors/month from 300 countries. MansionGlobal.com – Global site connecting affluent buyers with luxury listings over $1 million. GreatHomesandDestinations.com – NYT’s Luxury Real Estate portal.

Today’s Buyer is Searching Online for Their Next Home...

 92% of buyers utilize an online website during the home-buying process.*

 44% of buyers’ first step in the home-buying process was searching online.*

*NAR 2016 Profile of Home Buyers and Sellers Sample: Enrolled Property Custom Marketing Plan

Strategic Print Advertising… Local, Regional, National, Global In addition to your local newspaper advertising, we have developed a custom-tailored advertising schedule (permissible by deadlines and space availability).