Truvison Strengthens Emotional Connect with the Launch of Its First TVC

For Immediate Release

Truvison strengthens emotional connect with the launch of its first TVC

Truvison, a Europe-based Company known for its consumer electronics and latest technology products announces the launch of its digital Campaign ‘NayeRishtey’.As the festivities charge the emotional vibrancy amongst the Indian audience, the campaign aims to connect the brand to the new, changing and progressively thinking India on a heart-to-heart level.

The TVC aims to bring an emotional connect with the new age thinking. The TVC goes on to portray the strong bond between a son-in-law and his in-laws, depicting how times are changing. Through this ad film, Truvison aims to turn the tables and blend in the new age thinking with ‘groom gifting the bride’s family’ bringing birth to ‘NayeRishtey’. It underlines an old relationship which brings ‘Nayisoch’.

While family bonding arc anchored the ad film, Truvison also captures the essence of new relations. Sharing his thoughts behind the new campaign, Mr. Saurabh Kabra, Director - Business Operations India, Truvison says, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspect while the brand intends to build an emotional connect with the consumers that too at every age group. This new TVC captures the minds of Young India and their thoughts”

Taking the Campaign to the next level, Truvison shall bring a complete 360 approach to the messaging. The company has already engaged in Cinema Ads and Print Ads with key magazines to maximize its reach.

About Truvison: Truvison, a Europe based consumer electronics & appliances company, entered Indian Markets in the Year 2016. Aspiring to make consumer satisfaction as the key differentiator, Truvison is working insistently to create new products and experiences for the Indian Consumers.

The brand has already sold over 5 million products reaching 25 million customers across the globe keeping in mind the highest quality standard of products and after sales services are delivered. Its product portfolio offers a comprehensive range of Consumer Durables with LED TVs, Home Audio &Home appliances available at all the major electronic stores and retailers across the country.

Truvison envisions to bring the International feel to the Indian consumers with its quality products at the best price. Moving forward, Truvison aims to expand its leadership role using groundbreaking technology and leading-edge designs for not just the technically-savvy consumers, but for everyone who opts for the newfangled mode of entertainment, comfort and luxury.

For more details log on to: http://www.truvison.com/

For further, Media Information Contact: Tasneem Savliwala Synapse PR M: 9029505958 Email id: [email protected]

Vinita Baing Synapse PR M: 9769201788 Email id: [email protected]