Genevieve Theresa Willis

Genevieve Theresa Willis 1601 Edgeland Avenue ● Louisville, KY 40204 ● 859.913.7813 ● [email protected]

Objective I wish to utilize my skills and experience in media buying and planning to obtain a career with potential for growth and advancement within your organization.

Professional Experience

Media Buyer April 2011 to Present CurrentMarketing, Louisville, Kentucky  Research and develop strategic media plans that deliver and exceed client expectations.  Negotiate and oversee media agreements and contracts with outside vendors.  Evaluate editorial content, programming, ratings and audience composition of media vehicles.  Present, implement and manage both short and long-term multi-media plans.  Experienced in delegating assignments, mentoring and advising media assistants.  Manage billing reconciliation, discrepancies and monthly performance reports for key accounts.  Monitor trends in media, innovations and developments with new software tools and conduct research for new business opportunities.  Plan and execute company and client events and meetings while serving on the Event’s Team.

Media Buyer August2010 to March 2011 Creative Alliance, Louisville, Kentucky  Negotiate, purchase and monitor media placements across multiple media vehicles.  Staying up-to-date on distribution, ratings, and statistics for print, broadcast, and digital platforms.  Collaborate with Account Executives and Hospital Marketing Directors to identify target audiences and marketing strategies to ensure effective delivery of each media placement.  Research and analyze market trends in the healthcare industry, as well as demographics for each client’s primary and secondary service areas.

Advertising Account Executive/Sales Associate October 2007 to January 2010 Lexington Herald-Leader, Lexington, Kentucky  Identifying prospects, cold calling, writing proposals, composing media plans, and creating multi-platform marketing campaigns including digital, print and direct mail.  Provide strategic and focused advertising solutions while taking into consideration market conditions, competitive activity and consumer insights.

Education Integrated Strategic Communications Major Graduated May 2007 University of Kentucky, Lexington, Kentucky Emphasis in Account Management and Organizational Communications.

Skills Proficient in STRATA, SmartPlus, Advantage and CurrentTrack.

Honors Louisville Ad Fed’s Hot 10 Under 30 Nominee (2012). 2007 Sales Team of the year at the Lexington Herald-Leader.

Associations and Philanthropy American Advertising Federation (Louisville Chapter), Young Advertising Professionals of Louisville, Big Brothers & Big Sister’s Volunteer, Noah’s Ark Volunteer.