SG13: Outline How You Will Maximise the Involvement of Children, Young People And/Or Adults

ROLE Senior Content Officer

LOCATION CENTRAL LONDON

OTHER 33 DAYS HOLIDAY BENEFITS (INCLUDING PUBLIC HOLIDAYS)

REPORTS COMMUNICATIONS AND CAMPAIGNS MANAGER TO

MANAGES COMMUNICATIONS INTERN (when appropriate)

ROLE TYPE 1 year fixed term contract

Overall Purpose of the Role

Do you have a passion for gathering, creating and packaging powerful content?

The Senior Content Officer will be responsible for leading content delivery for Raleigh International. Through this work you will ensure that we have powerful content and strong stories to clearly communicate our brand. The stories you gather will enable Raleigh to produce great marketing, training, fundraising and communications materials; report to donors and make successful media pitches.

An excellent interviewer, you will gather stories from within the UK, and in the countries where we work when necessary.

You will be a creative, skilled writer with an eye for a great story, and the ability to produce fresh and engaging online and offline content. You will also develop and grow Raleigh’s video resources.

The Senior Content Officer will be responsible for making sure that multimedia content is well organised and easily available across the organisation.

You will have excellent coaching and inter-personal skills. You will provide support and appropriate feedback to volunteers and staff based overseas who are gathering content from our programmes. As a member of our six-person, multi-disciplinary Communications team, you will help ensure that all our communications are on brand.

Accountabilities

1  Develop and deliver a structured content plan which cascades from the charity’s strategic objectives and communications objectives  Package case studies and evidence of impact for use across the organisation  Develop compelling content which resonates with each of Raleigh’s target audiences  Source stories, interviews and information from country staff, share this with relevant teams and support colleagues to update marketing and training materials with relevant up-to-date content  Manage the sourcing, creation and editing of video footage and manage Raleigh’s YouTube account  Develop and maintain a system for storing strong content in a way that makes it accessible to the whole organisation  Create and deliver briefs and help manage volunteer communications officers in the countries where we work, and support them to gather and write high- quality case studies and blog posts  Write copy for, and contribute to: donor reports; social media; our flagship Impact Report and bi-annual alumni magazine; as well as news pieces and alumni blogs on Raleigh’s website  Ensure all written and visual materials support our brand guidelines with the support of the Senior Designer and Communications & Campaigns Manager  Support the Communications team with media, crisis communications and other work at busy times

Person Specification

Essential Experience

 Significant experience in writing creative, clear and factually accurate copy for diverse audiences, including for the media  Evidence of interviewing and gathering stories and repurposing content for different channels  Proven experience of coaching others and providing constructive feedback.  Track record in developing engaging social media content to spark conversations amongst a variety of audiences  Experience of managing content development and planning

Essential Skills

 An exceptional eye for what makes a good story/strong content  Strong verbal communication and interpersonal skills  Excellent spelling and grammar and strong editing skills  Proven analytical skills  Great organisational skills  Excellent administration skills

Desirable  Experience of developing content for specific audiences including Youth (17 – 24), 25 – 40 year olds, governments and corporates

2  Interest in environmental sustainability, community resilience and youth development issues  Creative video production skills  Photography skills

Essential Personal Qualities

 Embraces and encourages creative and innovative approaches to problems  Recognises personal strengths and weaknesses and works to improve them  Encourages, coaches, mentors and supports team  Adapts communication styles to ensure clear understanding  Develops effective relationships  Self-starter with ability to multi-task  Ability to work to deadlines and under pressure  Understanding of and commitment to the aims, ethos and culture of Raleigh International

The Raleigh Brand

Our Vision – the world we want to see A global community working to build a sustainable future.

Our Mission – why we exist To create lasting change through youth

Our Values – how do we behave? Our values are at the heart of our work. They guide how we do what we do. They are shared by our staff, supporters, volunteers, project partners and the communities with whom we work.

 Find the courage We find the courage to step out of our comfort zone and create change.

 Never give up We have the grit, determination and resilience to get the job done.

 Open to discovery We are open-minded to trying new things and learn from one another.

 Act with Integrity We act with honesty and respect, and we take responsibility for doing what we say.

 Create Impact together We seek to maximise long-lasting impact in everything we do.

FURTHER INFORMATION ON RALEIGH INTERNATIONAL AND OUR CORE BUSINESS CAN BE FOUND ON OUR WEBSITE AT: https://raleighinternational.org/

3 Employment Eligibility

To be considered for this role applicants must have British Nationality or have a right to live and work in the UK.

Safeguarding and Vulnerable Adults Raleigh International is committed to ensuring the health, safety, welfare and develo pment of all young people with whom it works regardless of gender, age, stage of de velopment, disability, sexual orientation, religion, culture or ethnicity. All participants who take part in activities organised by us should enjoy taking part in these without f ear of harm. We guide all staff and volunteers to show respect for and understandin g of young people’s rights and their safety and welfare and by so doing, conduct the mselves in a way that reflects our principles.