2016 Movember Campaign the World S Biggest Movement for Men S Health
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THE MOVEMBER FOUNDATION REVEALS U.S. CORPORATE PARTNERS FOR 2016 MOVEMBER CAMPAIGN – THE WORLD’S BIGGEST MOVEMENT FOR MEN’S HEALTH
Jeep, Visa Checkout, Sofar Sounds and Other Leading Brands Partner With Movember To Help Stop Men Dying Too Young
LOS ANGELES, Calif. – (October 4, 2016) – Kicking off the 2016 Movember Campaign, 18 brands have partnered with The Movember Foundation to help the Foundation have an everlasting impact on the face of men’s health. The Movember Foundation is the only global charity focused solely on men’s health, with the annual Movember campaign being globally recognized for its fun, disruptive approach to fundraising and getting men to take action for their health.
All around the world, fathers, brothers and friends face a health crisis that isn’t being talked about. Men are dying too young, before their time and for no biological reason. To address this issue, since 2003 the Movember Foundation has empowered millions of men and women to join the global men’s health movement raising more than $710 million and funding more than 1,200 breakthrough men’s health projects in 21 countries for prostate cancer, testicular cancer, mental health and suicide prevention.
The support of partnerships continues to help drive the Movember Foundation’s success by increasing visibility of the cause, raising critical funds through internal participation and marketing efforts, and creating remarkable experiences for the Movember community.
“We are thrilled to announce an all-star line-up of partner brands for this Movember. Their support is truly invaluable, and allows us to educate more people about the importance of men’s health,” said Erica Graham, Head of US Partnerships at the Movember Foundation. “Our 2016 partners share our vision for changing the face of men’s health, and by working together we can help stop men dying too young.”
This year, the Movember Foundation’s Major Partners in the US include Jeep, Jameson Black Barrel, Sofar Sounds, and Visa Checkout. Supporting Partners are Garmin, Harry’s, Headspace, Hoven Vision, Progressive, Richer Poorer and SKYN Condoms. In addition, Promotional Partners are BITE Beauty, Carbon38, Cobian, Dollar Beard Club, Fossil, Uppercut Deluxe, and Trumaker.
Links to Movember’s partners can be found online at the Friends of Movember page, and collaborative merchandise can be found at Movember’s online store.
For more information, visit Movember.com and connect with Movember on Facebook, Twitter, Instagram and YouTube.
MAJOR PARTNERS
Jameson Black Barrel Building on two successful years as the highest fundraising partner of the Movember Foundation, this Fall Jameson Black Barrel will once again team up with Movember to support a cause deeply resonating with our local communities throughout the U.S. – men’s health. Jameson Black Barrel looks to bring the Movember movement back to where it first began, the local bar, encouraging conversation about men’s health over a Jameson Black Barrel cocktail and driving awareness for the cause with those at the heart of our communities, the local bartenders. Jameson Black Barrel will help start the conversation by making a number of donations, up to $100,000, to the Movember Foundation throughout the month. Follow along throughout Movember and share your experience of bold conversations over bold cocktails with #JamesonMo. Check
-more- Partner Press Release, October 2016 Page 2 of 5 out monetwork.co/BLACKBARREL to join Jameson’s Movember network and learn how you can get involved. Join Jameson Black Barrel’s Movember network here: https://monetwork.co/BlackBarrel.
Jeep The Jeep brand is proudly joining forces with the Movember Foundation to generate awareness as well as raise funds in support of men’s health. The brand is galvanizing its broad network of dealers, owners, fans and followers in support of this important cause by encouraging its global community to stand with them to fight the many health challenges men are confronting today. Beginning November 1, 2016, the Jeep brand’s exclusive ‘Jeepstache by Carstache’ accessory moustache will be made available for purchase at Jeep dealerships throughout the country, as well as online at www.jeep.com. A portion of the proceeds will be donated to the Movember Foundation. Additionally, as part of its year-long 75th anniversary digital and social initiative “My Jeep Story,” the Jeep brand’s November “story” will shine the spotlight on the Movember Foundation. Consumers around the world can do even more to support the Movember Foundation’s mission to help men live happier, healthier and longer lives by posting photos of their vehicles with the #jeepstache hashtag on the Jeep brand’s Twitter and Instagram channels. For every #jeepstache posted on the social channels from November 1 – November 30, the Jeep brand will donate $1.00 (up to $15,000). More information can be found at Jeep.com/Movember. Join Jeep’s Movember network here: https://us.monetwork.co/Jeep.
Sofar Sounds Sofar Sounds is a global music movement bringing together communities of music lovers and talented up- and-coming artists in over 270+ cities around the world. Since 2009, Sofar has hosted over 4,500 intimate music experiences reaching more than a quarter of a million people. On November 29th, Giving Tuesday, Sofar will be hosting its 4th show with the Movember Foundation as a major partner to raise funds and awareness for programs benefiting men’s health. Hosted at the Movember US headquarters in Culver City, CA, Sofar will be throwing an exclusive, intimate music show with performances by three talented artists. The event will be promoted through a lottery event page on the Sofar Sounds platform where attendees can donate to win tickets. Sofar intends to use the power of music and the Sofar community -- attendees, artists, and team -- to introduce Movember to new audiences and inspire men to take action for their health. Join Sofar Sounds’ Movember network here: https://us.monetwork.co/SofarSounds.
Visa Checkout Visa Checkout is a proud sponsor of Movember, helping Mo Bros and Mo Sistas reach their Movember goals. Visa Checkout is the easier way to pay online – customers are able to speed through checkout, or donation, with a single login whenever Visa Checkout is an option. This year, when you use Visa Checkout to make a donation, Visa will add an additional $20 to donations of $50 or more. The additional donations will appear within 3-5 business days and Visa will add $20 to donations of $50 or more, up to two donations this year. To take advantage of the offer, first, make sure you have a Visa Checkout account – you can sign up at checkout.visa.com. Add your credit card details and then you’re on the way to using Visa Checkout; make sure you visit through us.movember.com/donate, and select Visa Checkout as the payment option, then follow the simple steps. Encourage your friends to use Visa Checkout to help change the face of men's health. Join Visa Checkout’s Movember network here: https://us.monetwork.co/VisaUS.
SUPPORTING PARTNERS
Garmin Garmin is excited to partner with and support the Movember Foundation and their Move challenge to get physically active for men’s health during Movember. The ever-expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a product that can help them reach their health and fitness goals. Join Garmin’s Movember network here: https://us.monetwork.co/Garmin.
Harry's Harry’s is excited to partner again as the official razor partner for the Movember Foundation in the US and Canada. During Movember, Harry's will donate $1 from every Truman Shave Set and Truman Razor Handle Partner Press Release, October 2016 Page 3 of 5 up to $50,000 to support men's health programs and research. Harry’s goal is to help guys shave down on Movember 1st, in preparation of participating in the annual Movember campaign, encouraging them to keep up their moustache momentum and raise funds throughout the month. The starter shave set and razor handle will be available on Harrys.com. Join Harry’s Movember network here: https://us.monetwork.co/Harrys
Headspace Headspace, the company on a mission to improve the health and happiness of the world, is hugely excited to be partnering with the Movember Foundation in 2016. As the makers of the Headspace app, which has taught more than 8 million people the skill of mindfulness and meditation, Headspace is all about mental health. Movember’s mission is also especially close to Headspace, as in 2012 the company’s co-founder Andy Puddicombe survived testicular cancer. The Headspace Cancer pack (a set of meditations designed to support those recently diagnosed or living through the disease) will be released during November. Headspace will also show their support by promoting Movember to their current subscribers and trialists with a range of media, as well as Giving November to Movember: donating profits from November subscriptions to support the cause. Join Headspace’s Movember network here: http://moteam.co/the-headspace- handlebars.
Hoven Vision Hoven Vision, a San Diego based, premium eyewear company is pleased to announce its partnership with the Movember Foundation and support their inspiring work in men’s health. Rooted in action sports, Hoven prides itself on bringing leading lifestyle sunglasses to the retail market at compelling price points. As part of the campaign, Hoven has designed a customized version of its newly introduced sunglass, the Lil Risky. Sold on both HovenVision.com and Movember.com, the customized sunglass will feature lenses made in the US that are 100% polarized and provide 100% UV protection. Ten percent of sunglass sales will be donated directly to the Movember Foundation, and Hoven will also sponsor a golf tournament to further support the work of the Movember Foundation. Details to be released shortly. Join Hoven’s Movember network here: https://us.monetwork.co/Hoven.
Progressive Progressive Motorcycle Insurance is once again teaming up with the Movember Foundation to spur fundraising for the men’s health movement, drawing attention to the motorcycle lifestyle and how riding serves as a positive mental outlet for millions of men. For 2016, Progressive is utilizing motorcycle-centric events, culture-driving brands, and key influential players to supercharge fundraising through their own Mo’s and Motos Movember Network and Instagram handle, @ProgressiveMC, creating a socially-driven campaign with live events that puts men’s health at the center of the conversation. Specific Activations include Flo’s Chop Shop (a mobile barber shop offering complimentary services, to riders at motorcycle events across the U.S. throughout the month of November), a custom Movember-themed motorcycle sweepstakes (Progressive will be partnering with Classified Moto to design a custom motorcycle as a fundraising incentive), and Shave Down events (Progressive is collaborating with fellow Movember partner, Uppercut Deluxe, to bring fun “Shave Down” events and top-of-the line lifestyle products to those who support the Movember initiatives throughout the month of November). Join Progressive’s Movember network here: https://us.monetwork.co/mosandmotos.
Richer Poorer Richer Poorer is thrilled to be an official partner of the Movember Foundation this year. Together, we have created a limited edition Innerwear capsule collection. This rad assortment includes a sock, boxer and tee that highlights icons of manliness. Richer Poorer is proud to support Movember and men’s health by donating 75% of each item’s purchase price. Throughout the month Richer Poorer will be integrating Movember into the fall Innerwear campaign that promotes positive morning rituals and encourages a healthy lifestyle for men. Supporters can follow along and participate on social media using the hashtags #agooddaystarts #movember. Richer Poorer is also bringing an Australian Movember tradition stateside by hosting Morning of the Mo – an early morning surf session in Orange County, CA on October 31st to kick the month off right. Join Richer Poorer’s Movember team here: https://us.moteam.co/richer-poorer.
SKYN Partner Press Release, October 2016 Page 4 of 5
SKYN Condoms, a brand of Ansell Healthcare, is proud to be partnering with the Movember Foundation for the second time in North America during 2016. In order to bring their passion for men’s health to life, SKYN has created a Special Movember Edition box, which will be sold at major retailers nationwide and in Canada. In addition to a retail presence at 30,000+ stores, SKYN will also be distributing 33,000 Movember edition sample packs, which will be handed out at key events leading up to and throughout the month of November. As part of the partnership, Ansell Healthcare will donate $0.50 per each 12-count custom box sold to the Movember Foundation. Protect yourself and your partner this Movember with SKYN. Join SKYN’s Movember network here: https://us.monetwork.co/SKYN.
PROMOTIONAL PARTNERS
BITE Beauty Bite Beauty has teamed up with the Movember Foundation to create a custom Mauve(ember) shade for sale at Sephora. Inspired by her Father’s winning battle with prostate cancer, BITE founder, Susanne Langmuir, wanted a fun, easy and meaningful way for women, also known as Mo Sistas, to support the men in their lives facing health issues. BITE’s custom blended mauve shade is a way for women to proudly participate, spark conversation, and ultimately raise funds for men’s health during the month of November. For every Mauvember lipstick sold, $13 will go directly to the Movember Foundation. Made with our coveted Amuse Bouche formula, this limited edition,100% natural lipstick offers ultra-hydrating, high-impact lip color, and delivers mouthwatering moisture, sublime texture, and creamy long wear in one color-saturated swipe. Join BITE’s Movember network here: https://us.monetwork.co/Bite.
Carbon38 Carbon38, the premiere online shopping destination for active fashion, is proud to offer a selection of exclusive unisex sweats, hoodie and hats in partnership with Aviator Nation to support the Movember Foundation. $10 from each sweat pant or hoodie sold and $5 from each trucker hat sold will be donated to the Movember Foundation to help change the face of men’s health. Check out carbon38.com to shop for the cause throughout the month of November. Join Carbon38’s Movember network here: https://us.monetwork.co/Carbon38.
Cobian At Cobian, we believe that in the walk of life that Every Step Matters. It’s our mission to align ourselves with others who believe and act on the same principle. Cobian is honored to partner with Movember in their efforts to change the face of men’s health. Cobian was founded in 1995 to provide customers with the highest level of comfort available in the casual footwear market. To support their mission, Cobian will be donating 50% of all sandal sales to help men live happier, healthier, longer lives. This offer is valid on ALL Cobian men’s, women’s, and kid’s styles. Together we can make a difference in the lives of others, and enrich the world we live in. Join Cobian’s Movember network here: https://us.monetwork.co/Cobian.
Dollar Beard Club Dollar Beard Club, one of the fastest growing men’s grooming subscription service companies in the world is proudly partnering with Movember to help change the face of men’s health. Known for their engaging viral marketing, Dollar Beard Club will be donating $1 from every Moustache Wax (Mo-Wax) sold in October, November and December, which is expected to represent well over a $30,000 donation. Keep an eye out for “The History of the Mo” video, and pick up some of the highest quality, low cost Moustache Waxes on the market at https://dollarbeardclub.com/join/kit. Join Dollar Beard Club’s Movember network here: https://us.monetwork.co/DollarBeardClub.
Fossil Fossil has combined forces with the Movember Foundation to launch an exclusive watch and field strap that supports Movember’s commitment to men living happier, healthier and longer lives. Twenty percent of the watch’s proceeds will be donated to the Movember Foundation. The Fossil x Movember watch retails for $125 and the strap will retail for $20 (USD). The limited edition timepiece will be available on October 24, 2016 in select Fossil US retail stores and on www.fossil.com. Fossil also created a signature watch tin to celebrate and honor the Movember cause. This collectable tin will go to all US doors as part of Fossil’s Partner Press Release, October 2016 Page 5 of 5 seasonal tin assortment. The Fossil x Movember collaboration is a celebration of creating positive change and raising funds and awareness for men’s health throughout the month of November and beyond. Join Fossil’s Movember network here: https://us.monetwork.co/Fossil.
Uppercut Deluxe Uppercut Deluxe is proud to once again work alongside the Movember Foundation in 2016. Working year- round to create positive change for men’s health by raising awareness and educating men, Movember is a partner Uppercut Deluxe is proud to support. As an official partner, Uppercut Deluxe will be donating 15% of the retail price on all Movember + Uppercut Deluxe Wash Bags and on every Deluxe Pomade, Featherweight, Monster Hold, Matte Clay, Shampoo, Conditioner, Face Wash, and Toothbrush that is sold during October and November. In addition, Uppercut Deluxe will be hosting several Shave Down events at marquee barbershops throughout the country to raise awareness and funds for the Movember Foundation. The proceeds will go directly to support the worthy cause and hard work at the Movember Foundation. Join Uppercut’s Movember network here: https://us.monetwork.co/UppercutDeluxe
Trumaker Trumaker, the supplier of Built-to-Fit designer custom menswear, is proud to be an official promotional partner of the Movember Foundation during their annual Movember campaign. Our mission is to build confidence through great-fitting clothes and to help guys be the best version of themselves. Movember is our perfect partner, because we know guys are at their best when they’re on the path to living happier, healthier, longer lives. Movember fundraisers will be eligible to claim select Trumaker prizes valued up to $50. In addition, Trumaker will host Movember launch parties in their San Francisco, Chicago, and Denver showrooms with door prizes and special grooming partners to get your hirsute pursuit started right. Learn more at monetwork.co/trumaker. Join Trumaker’s Movember network here: https://us.monetwork.co/Trumaker.
About the Movember Foundation The Movember Foundation is the only charity tackling men’s health on a global scale, year round. We run awareness and fundraising activities, with the annual Movember campaign in November being globally recognized for its fun, disruptive approach to getting men to take action for their health. During Movember, men and women around the world raise funds by growing or supporting a moustache, getting physically active, or by hosting or an event. Not only do these commitments raise vital funds, they also generate powerful and often life-changing conversations. Millions have joined the movement, raising $710M to help us fund more than 1,200 men’s health projects focusing on prostate cancer, testicular cancer, mental health and suicide prevention. We have one goal: to stop men dying too young. Movember is fully accredited by the Better Business Bureau, and for the past four years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.
PRESS CONTACT:
Shanetta McDonald
Movember Foundation
1-310-450-3331