Joel Coltrane

22 Winding Trail Ln

Hilton Head, SC 29938

843-683-0264

[email protected]

Career Objective

Executive sales/sales management position in a company where I can leverage my successful sales, sales mgmt, and overall business background and help build brand, market share, and sales volume in the Carolinas markets

Summary of Qualifications

- 24 years of outstanding directory advertising sales/sales mgmt achievement - Promoted to various levels of Sales Mgmt w/ Data Publishing - Currently the Area Sales Manager of Data Publishing

Notable Achievements

- 6 time winner of Berry’s President/Executive Club award - Managed an average growth rate of 11% from 01-08 at Data Publishing in roles of Area Sales Mgr., Sr. Area Sales Mgr., and General Sales Mgr. - 100% retention of all directory contracts w/ telcos during time as acting GM/Director - Overhaul of Internet Yellow Pages platform, creating $1M in revenue in 2 years in mostly rural markets w/ an indistinguishable URL, very little SEO, and no SEM support - Initial Internet YP penetration of 12% transformed to current 38% paid penetration - Created Business Profile form to upload relevant content to search engines to increase crawl and spider activity Experience

- 15 years as a Premise Sales Rep - 5 years as Area/Sr. Area Sales Mgr. - 3.5 years as General Sales Mgr. - 3 years as acting Director and Area Sales Mgr

Edward Jones Investments

Series 7 and Series 66 licensed Triple Crown winner at Edward Jones’ Evaluation/Graduation training Over 500 qualified prospects identified & developed in 7 weeks during training SC Health and Life licensed

Data Publishing, Hilton Head SC

Area Sales Mgr/acting GM/Director, Jan09- Present

In face of severe economic downturn, took over in mid-stream of sales cycle and increased EBITDA in the face of a -10% sales net sales cycle

- Redeployed resources and made necessary personnel adjustments to maintain positive EBITDA growth - Internet YP growth of over 60% in 16 months - Managed up to 24 reps, 2 Sales Mgrs., and 10 Telco GM relationships simultaneously - Instituted formalized coaching/development within my sales team - Routinely in the field w/ reps 3 days a week in a coaching capacity

General Sales Mgr., Jan 05- Aug 08

Promoted from Area/Sr. Area Mgr. position. Responsible for all facets of the sales organization, from schedule deployment, canvass management, expense control, sales forecasting, activity and pipeline managment. Averaged 9% growth in sales cycles 05-08 in core print YP product, w/ IYP value-added (no revenue stream).

Area/Sr. Area Sales Mgr., June 01- Dec 04

Promoted from Sr. Account Executive position. Responsible for canvass management, from rep training and development, forecasting, and hiring/recruiting. Managed Myrtle Beach, Sumter, and central NC canvasses

Sr. Acct. Executive, Apr 99- May 01

Planned, canvassed, and contacted directory customers in NC & SC canvasses for the sale of directory advertising to the same group of renewal customers year after year, plusforeign solicitation of new customers, local new customers, regrades. Top performer leading to promotion

Trader Publishing, Winston Salem NC

Sales Mgr., Dec 97- Jan 99

Managed the sales force for weekly auto guide publication. Pipeline and activity management were the key duties in this position

Berry Co., High Point NC

Premise Sales Rep, Nov 89- Dec 97

Directory sales for High Point, Thomasville, Waynesboro, Shentel, R&B, Citizens Tel canvasses

Education

University of North Carolina- Chapel Hill

B.A., Broadcast Journalism, 1986

References

Available upon request