Greater Manchester Combined Authority

GREATER MANCHESTER COMBINED AUTHORITY

JOB DESCRIPTION

POST TITLE: Communications and Behavioural Change Officer HOURS: 36 hours and 15 CAR USER: Casual GRADE/SALARY: minutes OVERVIEW:

The primary purpose of the role is to support the development and delivery of behavioural change projects and activities, to support and enable effective delivery of the Authority’s Communication and Engagement Strategy.

MAIN PURPOSES OF THE ROLE 1. To contribute to the development and delivery of a sustained and high profile, structured programme of targeted behavioural change campaigns involving a multi- agency approach encouraging waste prevention, re-use and recycling in the Greater Manchester region using best practise models and toolkits.

2. To develop and deliver targeted campaigns and programmes integrated with the wider Communications and Behavioural Change function, encouraging waste prevention, re-use and recycling in the Greater Manchester region using best practise models and toolkits.

3. To develop targeted promotional activities including commissioning and production of brochures, website, newsletters, public exhibitions, events, meetings and presentations etc.

4. To foster relationships and partnership working with community sector networks to support the delivery of the Communication Strategy and annual delivery plans.

5. To liaise with the Waste Collection Authorities, press and other stakeholders to ensure consistency of messages conveyed to key target audiences using the most effective methods of media.

6. To monitor and evaluate campaigns through the collation of data and agreed key performance indicators of individual campaigns and promotions.

7. To undertake duties and support team members is all areas of responsibility within Communication & Behavioural Change Team.

8. To keep abreast of new developments, horizon scanning for new initiatives and innovation.

9. To prepare reports and make presentations to the Authority on relevant matters as and when required.

STANDARD RESPONSIBILITIES

 Accountable for ensuring the Health & Safety responsibilities against the role are met.  To promote equality of opportunities and the Authority’s values at all times.  Representing the Authority at a local, District and national level as required.  To be involved with and contribute to the introduction and development of new initiatives, procedures and working methods relating to the activities and work of the Team.  To undertake any other duties commensurate with the grade of the post

CONTACTS

 Officers and staff of the Authority, representatives of local authorities, various organisations, agencies and other bodies with whom the Authority has dealings.  Members of the public.  Voluntary and third party organisations

RELATIONSHIP TO OTHER POST WITHIN THE AUTHORITY: Responsible to the Lead Communications and Behavioural Change Officer

PREPARED: INITIALS: JB/PH DATE: Feb 2017

REVIEWED: INITIALS: DATE: GREATER MANCHESTER WASTE DISPOSAL AUTHORITY

COMMUNICATIONS AND BEHAVOURAL CHANGE OFFICER

PERSON SPECIFICATION

Assessed by: A: Application; B: Interview

Assessed Essential Desirable by Skills

 Good administrative and organisational skills and proficient in  the use of ICT, including Microsoft systems A B  The ability to present to a wide variety of audiences  B  Competent analytical and data skills   The ability to manage and diffuse sensitive situations  B

 Self-motivated and enthusiastic.  B   The ability to manage tasks, prioritise and work to rigid A, B timelines.

Areas of Competency (Knowledge & Experience) Experience of targeted community campaigning and marketing A  behavioural change. Knowledge of the waste industry/local Government/environmental  A,B services sector/recycling sector. Working knowledge of effective behavioural change tools A,B  appropriate to the task Ability to produce high quality campaign material and information  to tight deadlines B Experience of working with community and voluntary sectors on A  joint projects Ability to be flexible to meet the needs of all functions within the  A, B Communications Team Experience of researching, writing, editing and targeting A,B  information to the intended audience Experience of planning, managing and delivering events  A,B Personal Qualities

Flexible, innovative and persuasive approach  B Ability to develop and maintain positive and collaborative working relationships across the organisation and externally  B Ability to problem solve and have a solution focussed approach  B

Qualifications Educated to a high standard preferable degree level or hold an  A equivalent and relevant professional qualification