Hitman - Absolution Co-Marketing Campaign Copy Deck

Copy Deck for Q2 2013 NSR/Product Toolkit Featuring Bioshock Infinite [AMD Radeon™ HD 7790 Graphics Card – Codenamed: “Bonaire”]

Table of Contents Print Ad...... 2

Email...... 4

Landing Page...... 6

Static Banners...... 8

AIB Packaging Sticker...... 8

Coupon...... 9

1 Print Ad Document size: 8.5”x11”

[header] NEVER SETTLE: Reloaded

[Subhead] The world’s most advanced graphics. For everyone. The AMD Radeon™ HD 7790 GPU.

[Body copy] Finely tuned for awesome DirectX® 11.1 gaming, the AMD Radeon™ HD 7790 and Graphics Core Next are the perfect opportunities to ready your rig for the hottest games of the year.

AMD Radeon™ Graphics delivers:

 AMD Graphics Core Next Get ready for next-gen DirectX® 11.1 gaming with the award-winning Graphics Core Next architecture.

 AMD PowerTune Technology Superior performance with supreme intelligence. It’s the soul of the AMD Radeon™ HD 7790, featuring the all-new AMD PowerTune technology with Boost to enable faster gaming - automatically.1

[cta/offer – AMD Radeon™ HD 7790 Graphics Cards Offer] Get BioShock® Infinite FREE* with the purchase of an AMD Radeon™ HD 7790 graphics card.

[tagline] Get Radeon™ in your system at amd.com/radeon

Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, USB 3.0 ports, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. 1 AMD PowerPlay™, AMD PowerTune and AMD ZeroCore Power are technologies offered by certain AMD Radeon™ products, which are designed to intelligently manage GPU power consumption in response to certain GPU load conditions. Not all products feature all technologies – check with your component or system manufacturer for specific model capabilities.

*Get Key Code for free download of BioShock® Infinite (PC Game) accessed through the Steam® online gaming platform when you buy an AMD Radeon™ HD 7790 Graphics Card from a participating retailer between April 2, 2013 and either October 31, 2013 or when supply of Key Codes is exhausted, whichever occurs first. Key Code must be used by November 30, 2013, after which the Key Code is void. LIMIT: One (1) free Key Code per game (1 total Key Code) per person. Internet connection required. Internet connection fees may apply. You must be 17+ to redeem this offer. Offer is subject to geographical limitations. See www.amd.com/neversettlereloadedoffer for complete details. Anticipated release dates for game is as follows: BioShock Infinite – March, 26 2013. Game release may be delayed for reasons that are out of the control of AMD. Void in any jurisdiction where prohibited.

2 Images for Take-Two Interactive Software, Inc © 2002-2013. Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc.

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

Email [header] 3 NEVER SETTLE: Reloaded

Images for Take-Two Interactive Software, Inc © 2002-2013. Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc.

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. OpenCL and the OpenCL logo

4 are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

You are registered to receive e-mail communications from amd.com. To stop receiving e-mails from amd.com and to opt-out of e-mail marketing promotions, please click here . [Where it says “click here” you need to provide opt-out link].

Advanced Mirco Devices, Inc. 1 AMD Place, Sunnyvale, California 94008 (408) 749-4000

This is a commercial e-mail.

5 Landing Page

[header] NEVER SETTLE: Reloaded

Images for Take-Two Interactive Software, Inc © 2002-2013. Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc. 6 © 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Other names are for informational purposes only and may be trademarks of their respective owners.

7 Static Banners

[Headline] 3 Standard Sizes NEVER SETTLE: Reloaded

[CTA] Buy an AMD Radeon™ HD 7790 graphics card and Get BioShock® Infinite FREE*

[legal notation] *See amd.com/neversettlereloadedoffer for specific terms and conditions.

AIB Packaging Sticker Buy an AMD Radeon™ HD 7790 graphics card and Get BioShock® 3” x 1” Infinite FREE*

*See amd.com/neversettlereloadedoffer for specific terms and conditions. Requires internet connection and acceptance of terms for activation.

8 Coupon Page 1:

Congratulations on the purchase of your AMD Radeon™ Graphics Card.

Redeem your offer* for the following game: [image of Bioshock® Infinite BoxArt]

See reverse side for download instructions. Compliments of AMD Gaming Evolved.

Redeem your game offers:

1. Go to www.AMD.com/neversettlepromo 2. Submit your UNIQUE COUPON CODE and contact details 3. Check your email for your download codes 4. Follow the email instructions to redeem your game offer from Steam®

YOUR UNIQUE COUPON CODE: XXXX-XXXX-XXXX-XXXX

If you have any issues with the accessing your Game Key, please don’t hesitate to contact [email protected].

Images for Take-Two Interactive Software, Inc © 2002-2013. Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc.