Public Relations Campaigns

2009 Nashville PRSA Parthenon Winners by Category

Business Wire Best of Show Award - Dye Van Mol & Lawrence for its 9-1-1 Public Awareness Program

Hercules Award, sponsored by KraftCPAs, PLLC - Anita Bailey, APR, principal of Bailey Marketing Communications

Mercury Award, sponsored by Marketwire - Jenny Barker, APR, manager of public relations and marketing at Centennial Medical Center

Public Relations Campaigns Parthenon – Seigenthaler Public Relations – A Risk Rewarded, A Company Amplified Award of Merit – Dye Van Mol & Lawrence - Jack Daniel’s USO Toast to the Troops Award of Merit –Seigenthaler Public Relations - Launching a Planetarium into a National Galaxy on behalf of the Adventure Science Center

Community Relations Parthenon – Dye, Van Mol & Lawrence for Metro 9 -1-1 Public Awareness Program Parthenon – Gish, Sherwood & Friends - Code Blue Campaign for LP Field Award of Merit – Dye, Van Mol & Lawrence - Bridgestone Americas Safety Scholars Video Contest

Media Relations Parthenon – Seigenthaler Public Relations - Protecting the World (and the World Series) Parthenon – Seigenthaler Public Relations - Luminex: Launching a Breakthrough Virus Test Award of Merit – Seigenthaler Public Relations - The Right Voice For the Right Audience

Internal Communications Parthenon – Caterpillar Financial - It’s Easy Being Green at FPD Award of Merit – Dye, Van Mol & Lawrence - Camp Jack Award of Merit – Katcher, Vaughn & Bailey PR - A Culture of Wellness at BlueCross BlueShield of Tennessee

Public Service Parthenon – Dye, Van Mol & Lawrence for 9 -1-1 Public Awareness Programs Parthenon – Katcher, Vaughn & Bailey PR - Childhood Obesity Award of Merit – Dye, Van Mol & Lawrence - Bridgestone Americas Inc. Safety Scholars Video Contest

Nonprofit Communications – By For Profit Parthenon – Seigenthaler Public Relations - Launching a Planetarium into a National Galaxy Award of Merit – Seigenthaler Public Relations - Community Raises Glasses for Opera Award of Merit – Seigenthaler Public Relations -Centerstone Takes Center Stage

Public Affairs Parthenon – McNeely Pigott & Fox - Nashville For all of Us Special Election Campaign

Multicultural Communications Parthenon – Dye, Van Mol & Lawrence for 9-1-1 Public Awareness Programs

Integrated Communications Parthenon – Seigenthaler Public Relations - Resourceful Communications for a Risky Year Award of Merit – Gish, Sherwood & Friends - Code Blue Award of Merit – Katcher, Vaughn & Bailey - Nashville Symphony Loves Nashville, Starring our New Maestro

Reputation/Brand Management Parthenon – Seigenthaler Public Relations - Centerstone Takes Center Stage Award of Merit – Gish, Sherwood & Friends - the Hunt Brothers Pizza National Campaign NASCAR Sponsorship Award of Merit – Lovell Communications - College Living Experience Brand Management

Marketing Consumer Products & Services Parthenon – Seigenthaler Public Relations - Amplified Marketing of Clarity Products Offsets Risk

Special Events Parthenon – Seigenthaler Public Relations for Eco Salon: Keeping the Country in Country Music Parthenon – Gish, Sherwood & Friends – Code Blue Award of Merit – Belmont University - Belmont University’s Debate ‘08

Pro Bono Parthenon – McNeely, Pigott & Fox - the Nashville Library Foundation Citywide Read

Annual Reports – Nonprofit Parthenon – McNeely, Pigott & Fox - the 2007-2008 Nashville Area Chamber of Commerce Annual Report Parthenon – Nashville Symphony – Nashville Symphony 2007-2008 Annual Report Award of Merit – The Community Foundation of Middle Tennessee - There’s a Place For You – A Report to the Community Annual Reports – For Profit Award of Merit – McNeely, Pigott & Fox - Nashville Electric Service 2008 Annual Report

Newsletters – Three Colors or More Parthenon – Affinion Group and Dye, Van Mol & Lawrence - the Affinion Earnings I- mail Award of Merit – Communications Strategies LLC - Metropolitan Nashville Airport Authority “Connections” newsletter Award of Merit – Dye, Van Mol & Lawrence - the Jack Daniel’s Hollow Notes e- Newsletter

Brochures & Booklets Parthenon – Nashville Symphony - its 2009/10 Season brochure Parthenon – Lovell Communications - LifeCare Hospitals of Plano Tri-Fold Pocket Brochure Parthenon – Lovell Communications - College Living Experience Viewbook

Posters, Displays or Exhibits Parthenon – Dye, Van Mol & Lawrence - the Jack Daniel’s Barbecue Posters

Media Relations – Press Conferences Parthenon – Seigenthaler Public Relations - Media Preview Sends Campaign Into Orbit

Media Relations – Media Placement Parthenon – Peritus Public Relations - Provenance Hotel Group “Spiritual Menu” FOX News Segment Award of Merit – Seigenthaler Public Relations - Release Makes NBC See Stars Award of Merit – Allstate Insurance Company – “We Speak Bike”

Direct Mail Parthenon – Dye, Van Mol & Lawrence - Pi Beta Phi Extension Materials Award of Merit – Seigenthaler Public Relations - Attracting Retailers with a 2-for-1 deal Award of Merit – Lovell Communications - Strength For Service Sundays Direct Mail

Special Purpose Publications – Invitation Parthenon – Dye, Van Mol & Lawrence - CASA Red Shoe Party Invitation

Special Purpose Publications – Book Parthenon – McNeely, Pigott & Fox - John Guider Book: The River Inside Award of Merit – Belmont University -Belmont University Debate ‘08 Commemorative

Special Purpose Publications – Magazine Award of Merit – McNeely, Pigott & Fox - The Tennessee Residence Writing – Feature Writing Parthenon – Dye, Van Mol & Lawrence - 2009 Jack Daniel’s Tennessee Squires Association Calendar Award of Merit – Southwestern Company - Direct Selling News, “Your PR Radar: Blips & Tips”

Writing – Editorial Writing Award of Merit – Seigenthaler Public Relations - Centerstone Leads Charge for Mental Health Parity

Writing – Bylined Article Parthenon – Seigenthaler Public Relations - Fisk Jubilee Singers Fund for The Community Foundation of Middle Tennessee Award of Merit – Katcher, Vaughn & Bailey - R & R in Unlikely Places Award of Merit – Seigenthaler Public Relations - Amplified Telephones as a Hearing Loss Solution

Writing – Technical Writing Award of Merit – Lovell Communications, Inc. - Down East Community Hospital Quality Report Award of Merit – Katcher, Vaughn & Bailey – SSRCx - Buildings Magazine Placement on Commissioning Award of Merit – Lovell Communications Inc. - LifeCare Hospitals Clinical Case Studies

Writing – Speeches/Scripts Award of Merit – Seigenthaler Public Relations - Remarks Rally Support Among Nashville Elite

Writing – News Releases Parthenon – Lovell Communications, Inc. - Ombudsman Educational Services News Release Award of Merit – Seigenthaler Public Relations - Major League Baseball Hits Home Run with Green Carpet

Audiovisual – Video News Release Award of Merit – Affinion Group and Dye, Van Mol & Lawrence - AutoVantage Road Rage Survey Video News Release

Audiovisual – Video Program Parthenon – Dye, Van Mol & Lawrence – To a Lovely Man – honoring the Work of Angelo Lucchesi Award of Merit – Dye, Van Mol & Lawrence - Jack Daniel’s Visitor’s Distillery Center Tour Video

New Media – Web Sites, Marketing/External Communications Parthenon – Southwestern Company - Southwestern Company Websites Award of Merit – Dye, Van Mol & Lawrence - Nashville Convention Center’s website Award of Merit – Van Mol & Lawrence - Bridgestone Americas for their Safety Scholars Video Contest Website

New Media – Blogs Parthenon – Southwestern Company - Southwestern Company Blogs Award of Merit – Seigenthaler Public Relations - Clarity’s Anti-iPhone Blasts into Blogosphere

New Media – Podcasts Parthenon – Affinion Group and Dye, Van Mol & Lawrence - AutoVantage Road Rage Podcast

Pitch Material Parthenon – McNeely, Pigott & Fox - World Wildlife Fund – Earth Hour: Pitch Material Parthenon – Seigenthaler Public Relations - Anti-iPhone Blasts into Blogosphere Award of Merit – Dye, Van Mol & Lawrence for the Jack Daniel’s Barbecue Smart Release

Photography/Illustrations Parthenon – Dye, Van Mol & Lawrence - 2009 Jack Daniel’s Tennessee Squire Association Calendar Award of Merit – Dye, Van Mol & Lawrence - Jack Daniel’s Barbecue Posters Award of Merit – Lovell Communications - College Living Experience Photography

Potpourri – Tactics and Approaches Parthenon – Seigenthaler Public Relations - Park Manor Residents Celebrate Independent Living Award of Merit – Dye, Van Mol & Lawrence - Jack Daniel’s Barbecue Pitmaster Crown Award of Merit – Seigenthaler Public Relations - Local Celebrities Raise Glasses to the Nashville Opera

Parthenon Winners by Organization

Affinion Group 2 Parthenons and 1 Award of Merit

Allstate Insurance Company 1 Award of Merit

Belmont University 2 Awards of Merit Caterpillar Financial 1 Parthenon

Communications Strategies LLC 1 Award of Merit

The Community Foundation of Middle Tennessee 1 Award of Merit

Dye Van Mol & Lawrence Public Relations and Advertising 11 Parthenons and 12 Awards of Merit

Gish, Sherwood & Friends 2 Parthenons; 2 Awards of Merit

Katcher Vaughn & Bailey Public Relations 1 Parthenon and 4 Awards of Merit

Lovell Communications 4 Parthenons and 4 Awards of Merit

McNeely Pigott & Fox 5 Parthenons and 2 Awards of Merit

Nashville Symphony 2 Parthenons

Peritus Public Relations 1 Parthenon

Seigenthaler Public Relations 12 Parthenons and 12 Awards of Merit

Southwestern Company 2 Parthenons and 1 Award of Merit