College of Business Administration s2

COLLEGE OF BUSINESS Major: Marketing – 24 credits 2017-2018 Required Courses – 15 credits Semester Prerequisite Course(s) MARKET 374 Marketing Research Fall & Spring BUS 371 w/C+ & BUS 389 w/C MARKET 375 Global Marketing Fall & Spring BUS 371 MARKET 377 Consumer Behavior Fall & Spring BUS 371 & 389 MARKET 473 Marketing Strategy Fall & Spring BUS 371 + any 2 other Mktg. courses BUS 477 Business Growth & Development* Fall & Spring *see note *Admit to COB, Senior standing, graduating semester, complete or concurrent of BUS 442 or BUS 492 and have submitted a graduation application.

n PLUS: Choose one of the following options for 9 credits e r h o

j Option 1: Marketing Major without an emphasis; take any three of these courses: w

A Choose three of the following courses Semester Prerequisite Course(s) a

T s S MARKET 363 Digital Marketing Fall & Spring

o MARKET 372 Retail Management Fall & Spring BUS 371

n i s t r MARKET 376 Advertising and IMC Fall & Spring BUS 371 e a k e r MARKET 418 Marketing Analytics Fall ECON 210 w/C or MATH 301 w/C p a p

M MARKET 428 Digital Marketing Analytics Spring ECON 210 w/C or MATH 301 w/C or MATH 201 a

r w/B or PSYCH 203 w/B l l a l a MARKET 474 Honors Thesis Fall & Spring c c i e t d a

u m o o Option 2: Marketing Major with Sales Emphasis: t y u

A Required courses Semester Prerequisite Course(s) MARKET 331 Fundamentals of Sales* Fall & Spring co-requisites 335 & 338 MARKET 335 Sales Management * Fall & Spring co-requisites 331 & 338 MARKET 338 Advanced Sales Topics * Fall & Spring co-requisites 331 & 335 *To enroll in the Sales Emphasis, put all three courses in your cart; they are co-requisites taken during the same semester.

Option 3: Marketing Major with Retail Management Emphasis: a

o Required courses Semester Prerequisite Course(s) a j l a c MARKET 372 Retail Management Fall & Spring BUS 371 e m

g Plus choose two of the following: u n i o

t MARKET 363 Digital Marketing Fall & Spring y e k n MARKET 376 Advertising and IMC Fall & Spring BUS 371 r e a h SCM 344 Supply Chain Management Spring BUS 341 and concurrent w/ BUS 389 M w

e R h t A Option 4: Marketing Major with Business Analytics Emphasis: T n i S h

t i n Required courses Semester Prerequisite Course(s) o w

i ECON 472 Time Series Analysis & Forecasting Fall & Spring ECON 210 w/C a s e a

p ECON 473 Econometric Methods Fall & Spring ECON 204, 206, and 210 all w/C h p p

a Plus choose ONE* of the following:

E MARKET 418 Marketing Analytics Fall ECON 210 w/C or MATH 301 w/C

n c e i MARKET 428 Digital Marketing Analytics Spring ECON 210 w/C or MATH 301 w/C or MATH 201 f i m c

e w/B or PSYCH 203 w/B e r i p u s q Option 5: Marketing Major with Digital Marketing Emphasis: e R Required courses Semester Prerequisite Course(s) MARKET 363 Digital Marketing Fall & Spring MARKET 428 Digital Marketing Analytics Spring ECON 210 w/C or MATH 301 w/C or MATH 201 w/B or PSYCH 203 w/B Plus choose ONE* of the following: MARKET 376 Advertising and IMC Fall & Spring BUS 371 INFO SYS 151 Creating the Digital Future Fall & Spring INFO SYS 350 E-Commerce Technology Mgmt. Fall CS 125 & BUS 311 CS 125 Website Development Fall & Spring JOURNAL 251 Multimedia Production Fall & Spring See M. Bublitz for special enrollment procedures Electives within the Digital Marketing Emphasis cannot double count for the IWM major. IWM majors may also choose from MARKET 372 (Retail Management) or MARKET 374 (Marketing Research) to fulfill their elective course requirement for the Digital Marketing Emphasis. Additional suggestions/reminders:  To declare a marketing major or to add/remove these emphases, email Micki Benz: [email protected] Sage 1472  MARKET 375 Global Marking also can count toward your Global Knowledge Requirement (GKR)  Apply to graduate at start of semester before graduating; use form in your Student Center on Titan Web

D:\Docs\2018-04-18\0afb37da5b356c7b5521e8cd1fa8a4c5.doc LAST UPDATED: 5/11/2018  See COB undergraduate staff for questions about internships and general COB admission policies

D:\Docs\2018-04-18\0afb37da5b356c7b5521e8cd1fa8a4c5.doc LAST UPDATED: 5/11/2018