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CELTIC-PLUS PROJECT DESCRIPTION (PD-PLUS)

Note: Please refer also to the Guideline to prepare a Project Description

PROJECT IDENTIFICATION Project acronym: NOTTS Project name: Next generation Over-The-Top multimedia Services Project number C2012/2-4 Project Coordinator Antonio Cuadra-Sanchez (name): Email: [email protected] Company Indra Sistemas, S.A. Telephone: +34 983 100 818

KEY INFORMATION Issue date (initial version): 25th December 2012 Issue date of revised version 125th December April 20132 Kick-off meeting (date): 15th February May 20123 Start date of Project: (month/year): 051/2013 Provisional Date for the Mid Term Review 053/2014 (month/year): Planned completion date (month/year): 0412/20145 Duration (months): 24 CELTIC label approved on (date): 5th December 2012

Effort and budget Total 2012 2013 2014 2015 2016 and later Project budget (kEUR) Effort in Person Years (PY)

Completion of legal documents

Confirmation Letters signed by all partners Project Cooperation Agreement approved/ signed Declaration of Acceptance signed Project Change Request issued (if any)

Confidential page 1 (116) CELTIC Project Description

Project Abstract (Project overview - 25 lines max.):

Over-the-top (OTT) high-quality multimedia services, for example TV and music, are increasing in popularity. The whole telecommunication industry is undergoing a radical change as a result of the transition to digital content distribution. One trend is that large international players dominate the content distribution. Recently, actors like HBO and Netflix are entering the OTT market of several European countries, in a time when there have been significant sales of media terminals to consume this content (Smart TVs, tablets, smartphones, etc.). This means that both the terminals and the services for delivery of media over the Internet are available to end users. The evolution of content-based applications as well as changed user consumption patterns will have a major impact on the networks. However, the current Internet architectures and business models have not been designed to cope with this massive deployment of over-the-top services. It is of strategical importance that European actors join forces in order to survive and thrive in the competition that gets more and more fierce. Otherwise, there is a risk that Europe falls behind in the media distribution area, which has a huge potential and increasing annual turnover. Therefore, NOTTS will investigate the technical problems experienced by service providers of over-the-top multimedia services, propose realistic solutions, and evaluate these solutions in testbeds and real networks. In order to address OTT technology and the potential new business opportunities more thoroughly, the project will also look for models where traditional network operators get their share of the raising OTT business. The project covers the whole ecosystem of media distribution, from scalable coding, media distribution architectures and workload models, to client monitoring and business model analysis. Also, the project includes a wide range of industry and academic partners from five countries, which will guarantee that the project results are disseminated in the scientific communities as well as exploited in future products, standards, and business models. The final goal of the project is to provide technological solutions that involve a new business line for all stakeholders, so that as a result of this project the NOTTS prototype will be provided.

CONSORTIUM OVERVIEW Company name Country Type *) Address (Leading contractor first) Indra Sistemas, S.A. Spain I Av. Bruselas 35, 28108 Alcobendas, (IND) Madrid, Spain Alcatel Lucent (ALU) Spain I c/ María Tubau 9, 28050 Madrid,Spain Dycec (DYC) Spain S Torres Quevedo, 1 28760 Tres Cantos (Madrid), Spain ADTEL Sistemas de Spain S Avenida Barcelona, 211 nave 7 Pol. Telecomunicacion S.L. Industrial El Pla 08750 Molins de Rei (ADTEL) (Barcelona), Spain Naudit High Performance Spain S FPCM – Faraday, 7 28049 Madrid Computing and Spain Networking, S.L. (NAU) Softtelecom (SOF) Spain S UPM Campus de Montegancedo. 28223 Pozuelo (Madrid) Spain Acreo (ACR) Sweden R Electrum 23616440 Kista Sweden Ericsson (EABS) Sweden I Ericsson AB SE-164 80 Stockholm Sweden Alkit Communication Sweden S Sallarängsbacken 2Mölndal

Confidential 2 (116) Celtic-Plus Project Description

(ALK) Sweden Procera Networks (PRO) Sweden S Carl Gustafs väg 46 214 21 Malmö Sweden Lund University (LTH) Sweden U BOX 118 221 00 Lund Sweden Institut Telecom France R 9 rue Charles Fourier 91011 Evry SudParis (ITP) Cedex France Canal + (CPLUS) France T 1, place du spectacle Issy- Les_Moulineaux France Vierling Communication France S 7, rue Elsa Triolet 78370 Plaisir (VGC) France University Paris-Est France U 122, rue Paul Armangot 94400 Vitry Creteil (UPEC) sur Seine France IP-Label (ILN) France S 90 boulevard National 92250 La- Garenne-Colombes France Thomson Video France I 6, rue du Clos Courtel 35517 Networks (TVN) Cesson Sévigné France Montimage EURL (MIF) France S 39 rue Bobillot 75013 Paris France VTT Technical Research Finland R Kaitoväylä 1 90570 Oulu Finland Centre of Finland (VTT) PPO-Yhtiöt Oy (PPO) Finland T Ratakatu 1, PL 34 84101 Ylivieska Finland Videra Oy (VID) Finland T Elektroniikkatie 2 B 4 krs.90590 Oulu Finland Super Head End Finland Finland S Tekniikantie 14, Innopoli 202150 Oy (SHEF) Espoo Finland Institute of Bioorganic Poland R Noskowskiego 10 61-704 Poznań Chemistry, Polish Poland Academy of Sciences - Poznań Supercomputing and Networking Center (PSNC)** Telekomunikacja Polska Poland T St. Obrzeżna 7 02-691, Warsaw (TP) *** Poland Portugal Telecom Portugal T Inovaçao (PTIN) IT de Aveiro (ITA) Portugal R Universidade do Porto Portugal U (UP) *) Company Type: I = Industry, T = TelCO, S = SME, R = Research, U = University, A = Administration (public) **) PSNC is also the operator of Polish National Research and Education Network PIONIER, Operator of Poznań Metropolitan Area Network POZMAN. ***) R&D center of TP uses the international brand name: Orange Labs Poland

Confidential 3 (116) Celtic-Plus Project Description TABLE OF CONTENT

Confidential 4 (116) Celtic-Plus Project Description 1. REQUESTED MODIFICATIONS BY GOE REVIEWERS, PAS AND/ OR CG

This section must be completed if modifications were requested for a labelled project proposal (CPP). For running projects and sub sequential PCR submissions this section does not apply. 1.1 Requested modifications by reviewers, Core Group and/or Public Authorities

Recall (e.g. copy) the summary comments received in the CELTIC evaluation letter. Summary comment: The changes that have been made since the original submission are positive, but relatively modest. We had expected more consideration of the original review comments. The changes were not clearly indicated or explained as it was requested. The most significant appear to be: - Addition of partners Canal+ and Videra, which strengthens and helps balance the consortium. - Expansion of and re-organization of WP7 to include Socio-economic, legal and security aspects. The project work breakdown and schedule should be reviewed as part of the detailed planning phase if the project goes ahead. In particular, the project should consider adopting a two-phase plan for WP6 (Demonstrations, Test Beds and Prototyping) so that Phase 1 demonstrators can be used to gather stakeholder feedback in time to influence the second half of the project. Comments and requirements from involved Public Authorities: Spain: The project is very well structured, national and international consortia accordingly. Participation of universities and Research Centers must be by contract. Finland: The idea of the project is fine and the potential business impact is quite high. Finnish part of the consortium is balanced to meet the national requirements. Sweden: Improved consortium compared with original application. Swedish PA needs to negotiate eligible costs and financing of project partners in national funding applications. France: Project with a good technological scope and solid innovation opportunities on a strategic area. The proposal has been significantly improved with the participation of Canal+, which is likely to ensure the right economic and technical positioning of the platform. Also, possible synergies with related projects are clearer and more effort has been allocated to market analysis and opportunities, which is relevant. 1.2 Summary of implemented modifications

Summarise what changes have been considered and indicate in which section they were incorporated. Indicate also eventual mergers with other proposals, changes in consortium, budget, etc. In order to strengthen the consortium two main European Telco operator have joined the project: Telekomunikacja Polska (Orange Labs Poland) and Portugal Telecom Inovaçao. In addition the Portuguese Consortium has joined the project, let by Portugal Telecom Inovaçao and with the participation of IT Aveiro and the University of Porto. Due to new funding conditions one Spanish company has left the consortium (SoftTelecom), but their leave does not affect at all the development of the project. In addition WP6 has been restructured so that Phase 1 demonstrators can be used to gather stakeholder feedback in time to influence the second half of the project, in terms of new deliverables dates and scope:

Confidential 5 (116) Celtic-Plus Project Description  D6.2 OTT Demonstrator Phase 1 (M13)  D6.3 OTT Integrated Prototypes and Demonstrator Phase 2 (M24) 1.3 Comments/ reasons on modifications that have not been considered

Indicate requested modifications that were not considered in this PD. Explain the reasons why (e.g. technical, practical reasons, etc.).All the modification requested have been considered and included in this PD.

Confidential 6 (116) Celtic-Plus Project Description 2. MODIFICATIONS FROM LAST PROJECT DESCRIPTION (PD)

This section should be completed in case of PCR submissions of revised project descriptions. You may also cops the text as used in the related PCR submission.

2.1 Summary of changes

New Start date of Project: 05/2013 Provisional Project Coordinator meanwhile the current one (IND) is active: ALK. Telekomunikacja Polska (Orange Labs Poland) and the Portuguese Consortium have joined the project, let by Portugal Telecom Inovaçao and with the participation of IT Aveiro and the University of Porto. SoftTelecom withdraw the project due to new Spanish funding conditions, but their leave does not affect at all the development of the project.

2.2 Reasons for changes

The Swedish and Finnish PAs require one company acts as provisional coordinator meanwhile the coordinator is not active. According to all stakeholders recommendations, n order to strengthen the consortium two main European Telco operator have joined the project: Telekomunikacja Polska (Orange Labs Poland) and Portugal Telecom Inovaçao. SoftTelecom withdraw the project due to new Spanish funding conditions, but their leave does not affect at all the development of the project.

2.3 Changes in key data

Main changes in key data deal with the new budget as new companies have joined the consortium. The withdraw of SoftTelecom does not affect at all the development of the project.

Confidential 7 (116) Celtic-Plus Project Description 3. MAIN FOCUS

Increasingly, communication in our society will in the future be performed over the Internet. Media distribution over the Internet is now growing at a pace that threatens to very soon be charged to the networks to a degree in which the perceived quality is no longer acceptable. Also, users are switching from operator controlled IPTV services to uncontrolled over-the-top media applications. The entering of large, mostly American, media companies into the European market may pose a threat to European players, which will face an increasingly fierce competition. Also, high-quality delivery platforms increase the user expectation of quality, equivalent to the quality of traditional broadcast distribution. Further, live TV, for example during sports events may have a large impact on the traffic volumes in small geographic areas. A plethora of distribution formats, delivery platforms and methods for protecting material leads to that many copies of the same material must be prepared and distributed in parallel. Transcoding of content to different formats requires a lot of energy for both calculation and cooling, which is at odds with modern standards of energy efficiency and long-term durability. Also, users get connected to the Internet through different devices (mobile, PCs, HD displays, etc.) and networks (3G/UMTS, ADSL, VDSL, etc.). Devices and networks can vary a lot in their features and conditions. Hence, each user has a specific context. This situation produces a very heterogeneous environment where there exists an increasing demand for customized services. Therefore, the overall challenge is to find scalable and sustainable solutions for the future of Internet-based media distribution. To meet this challenge, new and cross- disciplinary approaches are required to optimize the distribution of media data. One approach is to introduce and combine methods for more effective storage of the data close to the consumer and various types of peer supported distribution mechanisms. Decisions on when and where data is temporarily stored should be based both on estimates of expected demand and the final consumer demands on perceived quality. Also, statistical methods for on-line estimation of consumer demands will be crucial. Harmonization of the format and copyright protection is also needed to reduce the need for transcoding and parallel distribution of copies. New business models that give reasonable yield for all players in the value chain are also crucial. Many of these issues are complex and can in the short term hardly be solved by any single approach. Consequently, the NOTTS project will investigate a broad range of topics related to over-the-top media applications for Internet. NOTTS will provide a platform for collaboration between the European actors to be able to take a share of this revenue. The joint efforts will enable European harmonization of services, networks and formats for the whole content distribution chain, which today is a complete mess. In NOTTS, new media distribution architectures, including peer-assisted solutions and local caching, will be analyzed using real traffic data from our partners. Consumer demand patters will be analyzed and the impact of new consumption patterns will be investigated. Further, methods for QoE estimation and monitoring tools will be developed. In order to address OTT technology and the potential new business opportunities more thoroughly, the project will also investigate models where traditional network operators get their share of the raising OTT business. Special attention is paid on targeting to integrate the new solutions to fit in the already existing management systems. Also, this project proposes to use scalable and robust video coding techniques to deal with heterogeneity. Moreover, to take more advantage of these techniques, distributed approaches for media delivery will be considered for distributing contents on the network. Finally, context information will be used to make the adaptation process possible. NOTTS will provide a scalable and robust video streaming solution for CDNs able to deliver adapted contents to heterogeneous devices and networks. Thus, these Confidential 8 (116) Celtic-Plus Project Description solutions enable to provide context-aware services and media-aware networks. The main goal is to improve the Quality of Experience for the users using the resulting streaming platform. Moreover, NOTTS will propose methods for offering experiences close to the response time in current traditional terrestrial and satellite video broadcasting. The final goal is to obtain an integrated solution, which includes all these techniques in order to achieve a context-aware and media-aware delivery platform. Network awareness for the streaming protocols will include link characteristics such as the expected or measured packet error rate and latency as well as a network link’s capability to efficiently provide service to multiple end devices. As mentioned above, NOTTS will also adapt the streaming parameters according to the current network conditions, such as bandwidth and latency, for fixed and mobile devices. In summary, the technology developed in this project to improve OTT solutions will be implemented to construct the NOTTS solution. This solution will be available in terms of a NOTTS prototype that will be offered as commercial product(s) available for when the market is mature enough. To ensure the dissemination and exploitation of the project results, a number of demonstrators will be developed. The aim is that the project results will be used in future products of our industry partners. The following figure shows how NOTTS helps to assure the proper delivery of OTT services across all the business and technology domains.

Figure 1. NOTTS scope

Confidential 9 (116) Celtic-Plus Project Description 3.1 State-of-the-art situation *)

Services such as Video-on-Demand and live TV available over broadband IP networks become reality. Users want to have access to high quality content at any time, wherever they are, on a device that are available at the moment and in an interactive way. Traditional TV distribution platforms cannot satisfy these requirements. Delivery over broadband IP networks on the other hand, allows providers to offer value added services with an opportunity for truly interactive content access. The main challenges in the design of a large-scale multimedia delivery system over IP include the large volume of data to be delivered, high transmission rates and service delay sensitivity. In this section, we will describe the state-of-the-art situation for a wide range of topics included in NOTTS. 3.1.1 Content Delivery Networks (CDNs) Content Delivery Network (CDN) is a solution that has been successfully used in systems such as World Wide Web. CDNs offer fast and reliable services by distributing content to cache or edge servers located close to users. In this way, a CDN improves network performance by maximizing bandwidth and improving accessibility. Typically CDN includes content-delivery, request-routing, distribution and accounting infrastructure for a complete service. Advantages of CDNs for rich multimedia accessible over broadband IP networks seem obvious. However, there are differences between a CDN used for traditional Web content and a CDN designed specifically for multimedia content [Csyrnek08a]. CDNs for Web content typically support only straightforward delivery of low-quality streams. The multimedia CDNs on the other hand, aim at delivery of content with quality that can compete with traditional broadcast media, and support for sophisticated services. The special consideration required for delivery of digital video and audio content is due to the specific characteristics of this type of content. The nature of multimedia content affects a number of design decisions such as CDN topology, number and locations of replica servers, content allocation and distribution. The multimedia features that are relevant in the context of a CDN can be roughly divided into two groups: 1) characteristics of multimedia content objects such as typical data volume and encoding techniques, and 2) delivery and content access modes. The former group includes multi-stream and multi-layer encoding. The latter group includes scalable and adaptive streaming techniques, and non-sequential content access modes. A consideration is given also to content demand patterns and its influence on CDN resource requirements. Both groups and their influence on CDN design are presented in [Csyrnek08a]. A CDN can be a dedicated private network or a shared network. The operational model for each type is necessarily different since a shared network, i.e., CDN offered as a service, does not impose any start-up costs and allows for more flexibility in resource provisioning. In [Cahill04][Cahill06] the authors present a CDN model that does not include start-up costs but is based on the assumption that the number of replica servers needed for content delivery can change as needed, and defines dynamically changing storage space and bandwidth requirements. Two examples of a CDN architecture for multimedia content delivery are presented in [Kusmierek07] and [Csyrnek08b]. iTVP is a system built for IP-based delivery of live TV programming, video-on-demand and audio-on-demand with interactive access over IP networks. It has a nation-wide range and is designed to provide service to a high number of concurrent users. iTVP CDN contains the backbone of a two-level hierarchical system designed for distribution of multimedia content from a content provider to end users. At the upper level there are a number of cache servers which obtain content from content providers. These cache servers distribute content to lower

*) *) These chapters are particularly important for the funding countries. Describe carefully the advantages for each involved countries and explain why a public funding would be beneficial. Confidential 10 (116) Celtic-Plus Project Description level proxy servers. Content cached by proxy servers is delivered directly to end users by streaming servers. The two level system functions in two manners: as a CDN and as a caching system. In CDN content distribution is triggered by a content provider and performed in a “push” mode. In caching system proxy caches are maintained by network providers, content distribution is triggered by users’ requests and performed in a “pull” mode. A hierarchical caching system is more efficient in reducing central repository load and network bandwidth usage. For a fixed amount of resources a two- level system reduces expected network distance to hit requested content and decreases the bandwidth usage by implementing an application-level multicast distribution, more than a flat system with the same number of component nodes. In addition to two levels, the entire distribution system is also divided into a number of regions which cooperate with one another but are managed independently. In order to ensure efficient CDN operation, a number of mechanisms are in place to perform functions such as monitoring resource usage and provisioning the system. In addition to services which are vital for content distribution, iTVP offers also a number of services available to content providers, which allow them to modify and manage content to make their offer more attractive and to provide value-added services. Platon HD TV [Csyrnek11] provides a country–wide platform that hosts applications supporting the entire lifecycle of HD content, starting with its production to the delivery to end users. The platform comprises a variety of components for content processing at its different stages and connects them to provide a complete processing path. There is a long list of potential applications of HD content such as research results popularization, education, knowledge sharing and dissemination enabled by Platon TV. The group of end users includes, but is not limited to, universities, research laboratories, medical clinics and schools. The design of a CDN for such system is challenging due to the scope of operation, content characteristics and related technological requirements. In principle, the CDN architecture is based on the concept of content distribution deployed in PIONIER network and used by iTVP. However, high definition content targeted by the Platon TV imposed some additional requirements. In [Tran11], the authors propose an architecture named Content Distribution Network for Cloud Architecture, which is based on the Quality of Experience. More precisely, this approach uses not only the QoS criteria but also the QoE representing end-users perception to select the most “performant” server in the cloud, which will be used to transmit de multimedia data to the user. In [Dykes00], the authors empirically evaluated six server selection algorithms. The study compares two statistical algorithms, one using median bandwidth and the other median latency, a dynamic probe algorithm, two hybrid algorithms, and random selection. Differences in performance highlight the degree of algorithm adaptability and the effect that network upgrades can have on statistical estimators. 3.1.2 QoE in video services The network characteristic of video streaming services are varying according to type of application (Web browser or native mobile application) and container (Flash, Silverlight, or HTML 5) used for video streaming [Rao11]. Another important factor is the span of time taken by buffering process to playback the video streaming. The percentage of time spent in buffering process of video streaming has greater impact on user engagement with content and also the magnitude of impact largely depends on the content type e.g. live content [Dobrian11]. 3.1.3 Source video coding Source video coding techniques such as Multiple Description Coding (MDC), Scalable Video Coding (SVC) and Multi-View Video Coding (MVC) can be applied to improve the scalable and robust media distribution process. These techniques are well suited for situations where the quality and availability of connections vary over time.

Confidential 11 (116) Celtic-Plus Project Description Using MDC or SVC in a, for instance, P2P streaming scenario, the demanding peer can choose the best peers candidate to make the transfer, and ask for different descriptors or layers in each case. As all information is travelling by using different routes, if one of the descriptions or layers suffers packet loss or delay, the receiver is still able to decode the video. Next, both techniques are briefly described. 3.1.3.1 Multiple Description Coding (MDC) MDC [Wang05][Goyal01][Puri99] is a source coding technique which encodes a signal (this case a content) into a number of N different sub-bitstreams (N≥2). Each bitstream is called “descriptor”. The descriptors, which are all independently decodable, are meant to be sent through different network paths in order to reach a destination. The receiver can make a reproduction of the media when any of the descriptors is received. The quality of the reproduced media is proportional to the number of received descriptors. The idea of MDC is to provide error resilience to media streams. Since an arbitrary subset of descriptors can be used to decode the original stream, network congestion or packet loss, which are common in best-effort networks such as the Internet, will not interrupt the playback continuity but will only cause a (temporary) loss of quality. The quality of a stream can be expected to be proportional to data rate sustained by the receiver. Several MDC approaches can be found working in the pixel-domain or in the frequency domain. In addition, techniques can work with spatial or temporal information, even combining both obtaining hybrid solutions ([Vitali06][Meng06][Shirani00] [Anbang07] [Vaishampyan93][Jiang99][Tang01]). 3.1.3.2 Scalable Video Coding (SVC) SVC [Franchi05] adapts the video information to the network constrains splitting the images into different hierarchical layers. These layers represent the quality of the image, so, from the base layer, each successive layer improves the image quality, getting the full picture quality with the total amount of layers used. SVC is the name given to an extension of the H.264/MPEG-4 AVC video compression standard. H.264/MPEG-4 AVC was developed jointly by ITU-T and ISO/IEC JTC. These two groups created the Joint Video Team (JVT) to develop the H.264/MPEG-4 AVC standard. This system is compatible with MPEG-4 in its base layer. Furthermore, the current HEVC draft to be standardized does not provide any scalable encoding schemes, but the Joint Collaborative Team of ISO/IEC MPEG and ITU-T VCEG (JCT-VC) has just issued a call for a scalable extension of HEVC with a dead- line for proposal submissions in October 2012. These proposals will be followed up inside NOTTS and any opportunity to use the work done by this Joint Collaborative Team will be considered by the relevant partners. 3.1.3.3 Multi-View Video Coding (MVC) MVC [Vetro07] has recently attracted a lot of research. Compressing multi-view sequences independently is not efficient since the redundancy between the closer cameras is not exploited. MPEG and VCEG groups jointly created an ad-hoc group 3DAV [Smolic03], which received several contributions for Multi-View coding. A good review on the proposed algorithms can be found in [Survey05]. As an output of this work, Multi-View Video Coding (MVC) is generated as an amendment to H.264/AVC, exploiting temporal and inter-view redundancy by interleaving camera views and coding in a hierarchical manner. The multi-view video codec based on H.264/AVC exploiting the correlation between cameras in a backward compatible way is proposed in [Bilen06]. Several prediction structures are proposed with the signalling in the bitstream. Codec is based on baseline profile and using only P pictures. It showed superior performance for dense cameras. First version of MVC extension of H.264/AVC was released in and can be used for some applications such as real time video communication. MVC is one of the first standards towards formal 3D encoding. 3.1.4 Segmented HTTP-based delivery

Confidential 12 (116) Celtic-Plus Project Description Regarding transmission protocols, segmented HTTP-based delivery is the preferred method of many vendors, e.g., Microsoft Silverlight Smooth Streaming, Adobe® HTTP Dynamic Streaming, and Apple HTTP Live Streaming (HLS). The Motion Picture Experts Group (MPEG) and 3rd Generation Partnership Project (3GPP) have also recently moved to support segmented files delivery with their Dynamic Adaptive Streaming over HTTP (DASH) initiatives. 3.1.4.1 HTTP Live Streaming (HLS) HLS [IETF_HLS] delivers audio and video over HTTP from an ordinary web server for playback on phone, mobile device, and desktop computers. HTTP Live Streaming Protocol supports both live broadcasts and pre-recorded content (video on demand). The HLS protocol sends a playlist of small segments that are made available in a variety of bitrates from one or more delivery servers. This allows the playback engine to switch on a segment-by-segment basis between different bitrates and content delivery networks (CDN). It helps compensate for some of the network variances and infrastructure failures that might occur during playback. HLS is now widely used in some of the media streaming server, e.g. Wowza, and it is already available as a video delivery vehicle on some of the major devices on the market, like the iPhone/iPad, Sony PlayStation®3, Roku, Android 3.0, and more. 3.1.4.2 Fragmented MP4 (fMP4) When it comes to adaptive bitrate streaming over HTTP, file format is very important. The fragmented MP4 (fMP4) file format [MP4], is the basis of IIS Smooth Streaming, Adobe HTTP Dynamic Streaming, and two industry streaming standards, meanwhile the streaming solutions based on MPEG-2 Transport Streams (M2TS) are the basis of proprietary HTTP Live Streaming (HLS) format developed by Apple. M2TS format has been used for almost two decades. It has been deployed in different broadcast delivery systems and physical media supporting formats (e.g DVD). However, little has changed. For instance M2TS still lacks an integrated solution for digital rights management (DRM). The M2TS derivative used by the proprietary Apple HTTP Live Streaming (HLS) protocol also lacks timed-text or closed-captioning features such as CEA 708 for ATSC TV or SMPTE Timed Text for fMP4 Common File Format. The fMP4 file format was specifically designed to address the needs of modern streaming to computers, televisions, and mobile devices. Therefore, fMP4 offers a number of key benefits over M2TS solutions, such as: (1) Trickplay capabilities (e.g., fast-forward, pause, instant replay), (2) Seamless stream adaptation to local conditions, (3) Reduced storage requirements, (4) Backwards compatibility with M2TS-based solutions, and (5) Integrated digital rights management (DRM). 3.1.4.3 Dynamic Adaptive Streaming over HTTP (MPEG-DASH) Popular services such as Netflix use MPEG-DASH-like solutions. In fact, Netflix uses a very similar solution to deliver fragmented MPEG-4 video via HTTP to a large number of streaming customers. MPEG-DASH [MPEG-DASH] is a developing ISO Standard (ISO/IEC 23009-1) that should be finalized by early 2012. DASH is a standard for adaptive streaming over HTTP, similar to HLS and FMP4, that has the potential to replace existing proprietary technologies like Microsoft Smooth Streaming, Adobe Dynamic Streaming, and Apple HTTP Live Streaming ( HLS ). A unified standard would be interesting to content publishers, who could produce one set of files that play on all DASH-compatible devices. Recently, the official version 1.5 of the HbbTV specification [HbbTV] introduces support for HTTP adaptive streaming (based on MPEG- DASH), improving the perceived quality of video presentation on busy or slow Internet connections. It also enables content providers to protect DASH delivered content with potentially multiple DRM technologies based on the MPEG CENC specification. 3.1.5 Application Layer Traffic Optimization (ALTO) The goal of Application-Layer Traffic Optimization (ALTO) [IETF_ALTO] is to provide guidance to applications, which have to select one or several hosts from a set of

Confidential 13 (116) Celtic-Plus Project Description candidates that are able to provide a desired resource. ALTO is a protocol proposed by IETF. ALTO is realized by a client-server protocol. ALTO clients send queries to ALTO servers, in order to ask for guidance. Hence, ALTO clients need to know the contact information of ALTO servers, which can provide appropriate guidance for a given resource consumer. Furthermore, ALTO integrates Internet standards which will help P2P-clients and CDNs to choose better neighbours and establish better connections among peers in terms of mapping the overlay topology to the underlying IP network according to a specific goal (topological proximity, lowest delay, lower hop distance, etc.) [PetersenALTO][Seedorf09][Kiesel09]. ALTO also considers the needs of BitTorrent, tracker-less P2P, and other applications, such as content delivery networks (CDN). 3.1.6 Peer-to-Peer (P2P) P2P networks let us share information without centralized components thanks to the cooperation of peers. These systems have well known advantages in terms of scalability, robustness or fault tolerance. Their properties must be considered for the design of the new platform to alleviate the load in the core CDN, thus, allowing end nodes to share popular contents more efficiently, or to optimize some distribution processes inside the platform. However, if all users receive and serve data, the probability that one stream breaks is higher because of the replication rate of the streams. For this reason, source coding techniques (e.g. MDC and SVC) are suitable to be used in combination with P2P distribution techniques to face packet loss. The main problem would be the redundancy they introduce. Some relevant projects using P2P distribution techniques with source coding techniques are: P2PNext and TRILOGY [i2CAT]. 3.1.7 Content-Centric Networking (CCN) The CCN networks approach [Jacobsen] appears with the tremendous proliferation of content distribution in current networks. Current IP networking structure cares about where the content is. However, users care about what contents are offered by networks. CCN is a networking architecture that follows the IP’s engineering principles, but uses named content instead of host identifiers. CCN maintains the simplicity and scalability of IP but promises better security, delivery efficiency, and disruption tolerance. Content- aware real-time transmission of future media means that the relative importance of each packet towards increasing the end-to-end utility function should be established. That is, the more important packets should be better protected (by allocating appropriately network resources) or should be transmitted first in a scheduling scenario. An outstanding initiative promoting CNN networks is the CCNx project [CCNx]. 3.1.8 Traffic monitoring and analysis One important part in meeting the challenge of over-the-top services is to understand the Internet traffic characteristics, especially the Internet traffic patterns of residential end users. These users have generated according to [Cisco] about 80% of the global IP traffic in the years 2010-2011, and they are expected to have even larger total traffic share in the next few years. Indeed, many research groups have so far published a large number of internet traffic measurement and analysis results. For example, in an early study [Fraleigh03] the traffic statistics in the Sprint IP backbone network were investigated regarding traffic workload, traffic applications, packet delay, TCP flow round trip times etc. The analyses were based on short-term (one week) traffic measurement results and did not distinguish business and private consumer traffic. In the work presented in Fukuda05][Cho06] the residential traffic of 7 major Japanese ISPs were studied based on up to 3 month long traffic data. However, in this investigation only total traffic volume analyses were carried out. In Maier09, user traffic characteristics of 20,000 residential DSL customers in an urban area were reported, based on short-term (up to 10 consecutive days) traffic measurements. They found that HTTP including video-over-HTTP traffic dominated the network (57.6%). However, the

Confidential 14 (116) Celtic-Plus Project Description traffic analyzing tool adopted in this work was not well capable of identifying peer-to- peer (P2P) traffic, hence a large portion of traffic were unclassified. In Kihl10, Fiber-to- the-home (FTTH) customer activities were characterized, based on up to 6 month traffic data for about 2500 end users. In RiikonenMSc][Pries09] traffic characteristics of wireless networks were reported, which showed that even for wireless networks P2P file sharing constitutes more than 50% of the total network traffic. 3.1.9 Local Caching All forecasts of Internet traffic point at a substantial growth over the next few years, and predict that major parts of this traffic will be related to video and P2P applications, e.g., [Traffic] and [Hasslinger11]. Cellular networks take on this growth with new radio technologies. The current problem in many cases is, however, the backhaul which, firstly, must be upgraded for existing transmitter sites (e.g., from E1/T1 to Ethernet over fibre) and, secondly, must be expanded to cover additional transmitter sites (e.g., due to cell splits prompted by growing traffic). At the same time operators are faced with flat or declining revenues per gigabyte of data, cf. e.g., [Wireless] and [Brydon11], hence their budgets for investments in the backhaul typically are severely restricted. One way of alleviating this situation is to reduce the amount of data in the backhaul by distributing content locally through, e.g., highly distributed proxy caching, locality aware peer-to- peer (P2P) and/or combinations thereof, e.g., [Arvidsson11] [Golrezaei11] [Karagiannis05] [Li07] [LeBlond11]. The potential gain from such schemes is obviously heavily influenced by the geographical locality of interest; the more similar the interests in an area, the more likely it is that a request can be served from caches or peers within this area. Geographical locality with respect to university campuses was considered in, e.g., [Gummadi03] (repeated Kazaa requests throughout a university network), [Zink08] (repeated YouTube requests throughout a university network and per user), [Duska97] (repeated web object requests from multiple campuses) and [Lindsey03] (repeated web object requests at different network access points as well as per user). Moreover, geographical locality with respect to cities was considered in [Adya02] (requests for web objects following alert messages) and with respect to countries in, e.g., [Fessant04] (proportion of eDonkey sources in the country with the largest proportion) and [Koenigstein10] (correlation between Gnutella requests for songs and countries). However, the geographical locality of content interest is to a large extent uncharted territory and that this makes it difficult or even impossible to assess the potential of local off-load solutions. 3.1.10 Meta Networks In [Rahman10], the authors address the embedding problem within cloud’s backbone of virtual network with reliability guarantee against substrate link’s failures. To do so, a new heuristic survivable mapping strategy is proposed. This latter is based on a fast re- routing mechanism and uses a pre-reserved quota for backup on each physical link. Unfortunately, the proposal does not recover all the virtual links transiting over the failed substrate link. Moreover, the nodes’ failures are not considered. In [Yeow10], the authors focused on defining Survivable Virtual Network Embedding (SVNE) ensuring the reliability for critical nodes by, initially, allocating backup nodes. The problem is formulated as mixed integer programming and solved using the open- source CBC solver. The main drawback of this approach consists in not dealing with substrate links’ failures. Besides, synchronization module between critical nodes and their associated backups is not detailed. The challenging point in [Yu10] is that physical failures can affect a geographic region and not only one substrate resource (i.e. link or node). The authors propound a Non- Survivable Virtual Network Embedding (NSVNE) strategy as well as two SVNE algorithms. The proposed approaches are based on heuristic. In fact, the two proposed SVNE strategies use NSVNE to instantiate both the requested virtual

Confidential 15 (116) Celtic-Plus Project Description network and the backup resources. It is worth noting that the main drawback of the above proposals consists in not minimizing the physical resource usage.

3.2 Rationale for the project There is common understanding that the growth of multimedia content distribution over Internet will remain high. For several years, the amount of video data transmitted over Internet has doubled every year. It’s forecasted that the same growth rate will continue for several years. This will create need for developing new technologies for video content delivery. New technologies are needed to be able to deliver high-quality content to end-users with low cost, and also low energy consumption. Cost and energy consumption are in essential role in addition to quality, when content owners and broadcasters make decisions how they will deliver their content in the future. Over-the-top services have challenges related to technology, quality issues, cost and power consumption. Currently major players in content delivery are from outside Europe, thus it’s essential for Europe to invest in the field, and develop technology and services having technological and economic advantages over competitors. The main result of the project is to develop a new service architecture including advanced content distribution methods together with Quality of Experience monitoring and OTT application control. This enables service providers to develop their OTT services, which provide good video quality with low cost. The following figure shows the activities that will be carried out in NOTTS. The detailed tasks are described in chapter 3 PROJECT AND WORK ORGANISATION.

Figure 2: NOTTS Activities

Confidential 16 (116) Celtic-Plus Project Description 3.3 National and European market and business impact

3.3.1 European impact The whole telecommunication industry is undergoing a radical change as a result of the transition to digital content distribution. One trend is that large international players dominate the content distribution. Recently, actors like HBO and Netflix are entering the OTT market of several European countries, in a time when there have been significant sales of media terminals to consume this content (Smart TVs, tablets, smartphones, etc.). This means that both the terminals and the services for delivery of media over the Internet are available to end users. It is not an exaggeration to claim that the OTT media market is going through a rapid change and increase in number of users and number of available services. Another trend is that small businesses can be successful with the right combination of technology and business proposals. The high demands of quality content over the Internet, especially video, make Over-the- Top services an appealing source of business opportunities. It has been exploited by several actors so far, but the door is still open for more competitors. However, the challenge implies a controlled QoS and QoE, interoperable platforms, consumer behavioral changes tracking, collaboration partnerships and more affordable tariffs to reach and attracts more users. The entering of large, mostly American, media companies into the European market may pose a threat to European players, which will face an increasingly fierce competition. In the light of this, there is a need for European fora for joint development as well as harmonization of business models, distribution formats and rights management. NOTTS will play an important role in bringing together European actors from all parts of the media distribution chain. The results from the project will be new products and services, but maybe more importantly, a European wide gathering for knowledge transfer and service alignment. Europe needs to build knowledge and competence, both in terms of technology development and business development, to continue to provide opportunities for small businesses to be successful, and avoid the risk of being eaten by the dominant actors, which would result in growth mainly outside Europe. Europe has the potential to create a niche in this business development. The goal of NOTTS is to contribute to this with a combination of technical network solutions and business development. An expected long-term impact of the project is that more small European businesses enter the world market to offer attractive OTT services. Also, the improved knowledge on consumption patterns and customer experience monitoring solutions are expected to improve the position of European operators when delivering high quality OTT services to end users. 3.3.2 National impact for Finland Similar to other European countries, there is a significant trend towards OTT service delivery in Finland where OTT services from companies such as Netflix and HBO are being launched at the moment of writing this proposal. The Finnish market is currently shared by big international players and local Finnish service providers with a tendency for increasing importance of American service providers. The results of NOTTS project will increase the competitiveness of Finnish playersand open new opportunities for their internationalization including cooperation possibilities with the other members of NOTTS consortium. In addition, the NOTTS targets for increased QoE in OTT services and the related measurement methods support the ongoing efforts of Finnish Communications Regulatory Authority (FICORA) on defining acceptable quality limits for services delivered over communication networks. The existing contacts between FICORA and Finnish NOTTS consortium members enable easy cooperation. The Finnish business impact is discussed in more detail in Section 2.6. Confidential 17 (116) Celtic-Plus Project Description 3.3.3 National impact for France The NOTTS approach will help telecom operators, service providers, tool vendors and system integrators to offer solutions that take into account new services with an increasing demand of QoS and QoE. Exploitation of NOTTS tools and methods by French project partners will strengthen the presence of French companies in this market segment. NOTTS will allow SMEs and large industrial players to provide innovative and competitive solutions that guarantee OTT services with a guaranteed QoS and QoE. The NOTTS framework will also provide an innovative solution to develop multimedia services that can be exploited by French industrials and other organisations when deploying network services over heterogeneous systems and devices with differing quality and end-users requirements. In addition, NOTTS results will be evaluated by industrial partners so that the results will be proven usable and that they introduce high added value from technical, social and economic perspectives. NOTTS will also serve the national strategic goal to help SMEs to be more competitive. This is made possible by the fact that four innovative SMEs are involved in the project with important roles in defining and building the framework. The participation in the consortium of an industrial, TVN, will also contribute to stimulate strong collaborations with SMEs. In addition, NOTTS will count with the participation of the main Multimedia Content Provider in France, Canal+. The NOTTS consortium, that brings together big & small industrial partners with high level research institutions, will make it possible to achieve the research objectives; but, also to disseminate and convince other institutions to participate and follow a more integrated and coherent research agenda in the domain. NOTTS will contribute not only to the development of new areas of research by demonstrating how QoS and QoE requirements can be the cornerstone in large-scale projects that involve dynamic services creation and deployment but also by studying the impact of different Business Models applied to OTT services. The French partners are already involved in national and European research projects that will benefit from this work. 3.3.4 National impact for Poland The market for video distribution over the Internet is quickly growing in Poland. Telcos are competing with cable operators and pure OTT providers. TP expects that results of NOTTS project will provide competitive advantage for Polish companies in relation to international players which are entering polish market, like HBO (already present in Poland), or Netflix (not available yet). New solutions provided by NOTTS, based on open and standard technologies, should improve the quality of experience for customers and service efficiency for service providers on Polish market. PSNC, through its long-term commitment to the development and deployment of next generation services in its broadband network, has developed many innovative applications and products that have been challenging the market and showing the future of next generation internet ecosystem. These solutions emerged from the process of continuous transfer of research results into practice, including media sector, where PSNC has been active for many years. The media industry is changing in Poland, more and more content and services delivering on-line, reaching the scale that implies use of CDN solutions. Through NOTTS, PSNC expects that innovative architectures, caching strategies and service supervision tools will be developed and will be applied to the existing CDN solution, that will allow the content delivery services to be more scalable, reliable and competitive in terms of QoE (compared to managed network providers solutions). This will strengthen the OTT services deployment possibilities and open the market for new applications to be deployed. 3.3.5 National impact for Portugal

3.3.6 National impact for Spain Confidential 18 (116) Celtic-Plus Project Description The Spanish market related to this proposal is Telcom & Media. The main industry profiles that will benefit from NOTTS are:  Operators, SP and CDN: Telefónica, Ono, Vodafone, Orange, amongst others  Content and Over the top (OTT) providers: Mediabox, Mediapro, Microsoft, Apple, Netflix, Whatsup, amongst others The National Observatory of Telecommunications and Information Society (ONTSI) has prepared the annual report of digital content in Spain 2011. It’s main objective is to monitor and analyse the telecommunications sector. In particular the report shows that the digital content industry has had revenues of 9.125 million Euros in 2010, 14.1% over the previous year, with an average annual growth of around 25% in the last five years. This implies that the audiovisual sector is the engine of the industry, with 44% of the total turnover of 2010. In Spain, the audiovisual content and services sector is undergoing a remarkable process of digitization. The adoption of new technologies and Internet usage by Industry is changing business models and the way the society utilize them. In 2011 the 91.5% of the Spaniards consumed some type of digital content, whether online or with a device connected to the Internet. On the other hand the report "The Telecom Sector, Information Technology and Digital Contents in Spain 2010. 2011 edition." indicates that the total turnover in 2010 was 104.373 million Euros, 64.586 million Euros related to the IT sector, and 39.787 million Euros related to the Content sector. In particular Telecommunication users in Spain are using more and more OTT services, instead of operators’ walled garden services. These services range from VoIP services (Viber, Tango, etc.) to VoD services (YouZee, Nubeox, etc.), including also other multimedia applications such as music streaming (Spotify) or multimedia messages (Whatsapp). Several stakeholders can be interested in measuring the user’s quality of experience with these services:  Service providers. They want the users to have the best quality of experience, because this will make the service more profitable (either directly with subscriptions or indirectly with advertisements).  Network operators. They want the users to have the best quality of experience with OTT services so that the users will also get the best quality of experience with the network access service they provide. They can also define agreements with specific OTT service providers to improve the performance of these services in their network.  Big companies. Some companies are using OTT services (such as VoIP). They need their employees to have the best quality of experience to improve the efficiency of the costs of these services that were used previously in more traditional ways (such as plain telephony).  User associations. They are going to protect the users when they find services or networks that are not providing a good quality of experience. 3.3.7 National impact for Sweden Sweden is in a good position to benefit from the ongoing trends in the online digital content delivery market. It has both the high speed Internet subscriber lines to the residential end users, the telecom vendors, and the industry climate to foster competitive companies offering innovative services and solutions. All of the above mentioned players are represented in the Swedish NOTTS consortium. Ericsson, Acreo and LTH have a strong background in analyzing residential broadband traffic, from e.g. TRAMMS and IPNQSIS projects. Ericsson has the products and the knowledge of what

Confidential 19 (116) Celtic-Plus Project Description is required from a global vendor of telecommunication networks and products to stay on top of the current development. Alkit Communications creates innovative over-the-top video communication services, tailored for demanding customers. Procera Networks provides innovative traffic management solutions, which are located in the core of operator networks all over the globe. The combined knowledge of the Swedish consortium ensures that the project will produce relevant results with a significant impact in the form of prototypes, demonstrations and proposed solutions for OTT content delivery. The Swedish partners have a good knowledge of the market situation in Sweden and Scandinavia through participation in national projects, like EFRAIM (Eco system for future media distribution). Through NOTTS, the Swedish partners will be able to make use of the competence gained in national initiatives and, together with the other NOTTS partners, create European solutions that can compete with the large American players currently entering the European market. The knowledge built up in NOTTS will be crucial for making sure that Sweden can compete in the increasingly competitive OTT media market of today.

3.4 Technological innovation and strategic relevance

The technological innovation fields of NOTTS proposal are related to over-the-top (OTT) delivery of services. The project is extremely well timed, since the OTT market is undergoing a big change at the moment, as discussed in the section “European impact”. It is of strategical importance that European actors join forces in order to survive and thrive in the competition that gets more and fierce. Otherwise, there is a risk that Europe falls behind in the media distribution area, which has a huge potential and increasing annual turnover. NOTTS will provide a platform for collaboration between the European actors to be able to take a share of this revenue. The strategic importance of NOTTS is threefold. Firstly, the joint efforts will enable European harmonization of services, networks and formats for the whole content distribution chain, which today is a complete mess. Secondly, the NOTTS service platform will provide better control of coding, distribution, energy efficiency, security and quality monitoring of OTT services. Clearly, this will provide a competitive edge for European actors in the whole OTT distribution chain. Thirdly, but not last, the main benefiters of the solutions are the end users. There is a very strong focus on end users in NOTTS. The analysis of content demand patterns of real end users will provide input to the design and requirements of the service architecture of the NOTTS platform. Further, algorithms for monitoring of experienced quality will be integrated in the service platform, in order to put the end user first. Today, the services mainly rely on the customers calling the customer support line for complaints, when the service fails to deliver acceptable performance. The project will progress beyond the state of the art by designing new service architectures, developing advanced methods for content distribution, and creating technology for Quality of Experience (QoE) monitoring and control for OTT applications. In the field of methods for content distribution, the innovation lies in the innovative use of content distribution technologies (CDN, P2P) combined with caching strategies based on content demand patterns and methods for optimization of energy consumption. For QoE monitoring and control, new accurate and deployable tools for QoE estimation will be developed and innovative ways of exploiting quality information for network and application level control operations proposed. New service architectures taking into account the multitude of different technical and operational aspects will be designed Confidential 20 (116) Celtic-Plus Project Description using the developed results for OTT content distribution and QoE monitoring and management. NOTTS will also analyse the current Business Models utilized for OTT Services which are Advertisement Model, Subscription Based, Free Model and Pay-Per-View, and adapt those solutions to a dynamic context strongly connected to high QoS and QoE. The strategic relevance of NOTTS project is high. As over-the-top delivery of services is getting more and more popular new techniques for optimizing the delivery and maintaining good enough quality to the users are needed. Until now the focus of European regulators and research efforts has mainly focused on operator controlled service delivery, but the focus is now clearly shifting towards uncontrolled service architectures. From a European perspective, it is now essential to gain a good position in the market where most of the current big players are non-European. The project consortium has extensive background on the related technology fields and the NOTTS project will build on top of the results of preceding projects. These projects include ongoing Celtic IPNQSIS and Celtic Queen projects and already finished Celtic TRAMMS, Celtic EW-2, and Celtic Scalnet projects. Many of the NOTTS project partners participate IPNQSIS project where the focus is on customer experience management related operator controlled video delivery. Experience and results gained in IPNQSIS will be exploited in NOTTS and adapted to the specifics of OTT delivery. Similar to IPNQSIS, several NOTTS partners are also involved in QuEEN project which develops QoE estimator agents, quality based SLAs and operating support systems for service not limited to multimedia services. The cutting edge research results for QoE estimation from QuEEN project will be utilized in NOTTS. Furthermore, results for traffic modelling from TRAMMS, for Quality of Service measurement and management from EW-2 and for scalable video from Scalnet will be utilized as a starting point for NOTTS work. 3.4.1 Related Research projects Indra is leading the R&D and innovation project “ADAPTA: Technologies for Digital Content Customisation and Interaction", whose aim is to develop innovative technological solutions to enable users of audiovisual media to interact with customised digital content in various scenarios of everyday life. ADAPTA develops customized digital contents and user interaction with advertising content to provide users with information and services according to their own interests, facilitating continuous interaction of users with the system. The uses cases are two ones: Interactive panel located in a high traffic public space and hotel TV. As we have described, ADAPTA aim is to enable digital consumers to have a more personalized experience on content and advertising, meanwhile NOTTS aim is to enable the deployment of new multimedia content delivery technology with the QoE required by customers. VTT is the technical coordinator of CELTIC-Plus proposal H2B2VS (HEVC Hybrid Broadcast Broadband Video Services) lead by Thomson Video Networks from France. H2B2VS aims at investigating the hybrid distribution of TV programs and services over heterogeneous networks, Broadcast and Broadband networks, using the future video compression standard: HEVC. Combining new video compression technology with innovative hybrid transmission technologies it is possible to enable bandwidth demanding services such as 3D and Ultra HD. While H2B2VS concentrates on hybrid broadcast/broadband technologies, NOTTS develops technology for broadband networks, and especially new multimedia content delivery technology enabling desired QoE for end users. Thus the aims of projects are not overlapping, but they complement each others.

Confidential 21 (116) Celtic-Plus Project Description National French project AUSTRAL targets the multimedia content distribution over IP networks. Its primary goal is to develop a distribution channel for OTT services. However, the Business Models and economic impact are not the key elements of the proposal, thus NOTTS will complement that areas, noticing that NOTTS propose a European partnership. On the other hand Acreo is leading a national Swedish research project, EFRAIM, which deals with media distribution from the perspective of the main national players. EFRAIM is focused on the specific business cases of the involved partners, and thus does not overlap with NOTTS. In fact, NOTTS and EFRAIM will benefit from each other. NOTTS will bring a European perspective to EFRAIM, and EFRAIM will contribute with specific use cases from the media companies involved, which will be useful for NOTTS. To sum up, the main issues where NOTTS differentiates from those related projects are clear:  Management of platforms and services over-the-top (OTT)  OTT services architectures  Content distribution networks (CDN)  QoS and QoE Monitoring of multimedia contents offered by OTT providers  Use case: Monitoring customer experience in multimedia TV OTT services

3.5 Business perspective or business plans **)

3.5.1 European perspective Referring to the described market situation in section 2.4, NOTTS expects results and long-term effects of the following groups: Technical solutions and insights, as implemented in integrated demonstrators and product-oriented prototypes that can serve as a basis for standardization and development of products and services. Improved access to OTT services irrespective of location and time. Bottlenecks in the form of availability at peak traffic, and live broadcasts have been eliminated with smart networking solutions built on caching in the network. Improved OTT services that deliver the right quality at the right time, based on the user requirements and expectations and the current state of the network. This is implemented by monitoring services and increased knowledge of user patterns. 3.5.2 National perspective for Finland The Finnish NOTTS consortium represents different stakeholders in OTT service delivery. All relevant players starting from content and solution and service providers (SHEF, Videra) to a network operator (PPO) are included. Increased competitiveness of each of the involved companies is expected as result of NOTTS project. For the companies at the beginning of delivery chain the main results will be technology related to the effective and high quality service delivery decreasing the costs of providing services while enabling high user experience. For the network owners the results are oriented more towards utilizing new business opportunities related to the change to OTT services. VTT will support all Finnish commercial members by developing new technology for the same parts of the chain that the commercial partners are focusing on. 3.5.3 National perspective for France In the next years, economy and society will be operating on top of networks and infrastructures offering a universe of services, features, and functions that are combined, utilised, and dissolved in an on-demand way. This technology is pervasive, since the infrastructures are available anywhere and anytime and integrate artefacts, people, processes, authorities and businesses, and, thus, society as a whole. Confidential 22 (116) Celtic-Plus Project Description With the adoption of the NOTTS solution, it will be possible to create truly dynamic services with guaranteed QoS and QoE. Confidence in QoS and QoE requirements for multimedia services will help to i) satisfy customers’ expectations about end-user perceived services; and, ii) comply with legislation and market requirements in terms of service availability and quality. This will allow French industry to develop new applications and services able to interoperate across a wide variety of business domains, organisations, countries, and which are guaranteed to comply with a set of regulations. CANAL+ will provide contents, and distribution platforms in order to qualify the solution and elaborate a viable model.CANAL+ has launched a live OTT offer on PCs, MACs, Xbox, tablet & mobiles 2 years ago using a wide range of streaming technoqlogies (Microsoft Smooth Streaming technology, HTTP Live Streaming from Apple ..) It will bring an expertise on the business model of this kind of distribution to the consortium, and orientate reflexions about QoS & QoE. Monitoring streams on all devices connected represents a huge challenge for CANAL+, so as local redistribution of OTT streams. The improvements of OTT service delivery from NOTTS solution will also benefit to ISP with bandwith consumption optimization. This optimization is a key when you consider that 30% of Internet bandwith in the US is dedicated to video streaming services (source: Sandvine, Netflix). 3.5.4 National perspective for Poland PSNC expects that NOTTS will enable broader development of OTT services that rely on delivery of multimedia assets with QoE assured. Development of CDN infrastructure and integration of NOTTS solutions will pave the way to high quality service delivery (including improved HD content delivery) and to provide expected QoE for the Internet users. We expect this will also influence and create new market potentials in the area of educational videos and delivery of entertainment content. NOTTS will also help understand user behaviours/request patterns and plan content distribution strategies for optimal resource usage in terms of CDN structure, distribution of nodes and network management. We expect this will help to lower the cost of the service provisioning. TP (Orange Poland) offers OTT-like service on commercial basis, providing live TV and VOD for PC, tablets and mobile phone users. TP expects that results of NOTTS project (architectures for delay-sensitive delivery of high quality content over the Internet, new streaming technologies) will improve the services offered to customers on commercial basis. 3.5.5 National perspective for Portugal

3.5.6 National perspective for Spain The market affecting this product is the telecommunications sector, in particular the area of CDN, OTT, quality assurance and monitoring of services. The main business purpose of the Spanish Consortium in their participation in NOTTS, is to provide Telefonica, as the main Spanish CDN operator, a new generation of comprehensive solutions to monitor the quality of content services offered over the top by developing monitoring technologies on the quality of service experienced by end users (QoE). The second objective is to offer monitoring tools to commercial content providers over the top to enable them to compare the quality of the experience received from service providers. Indra's participation in the development of traffic monitoring devices that can later be adapted and deployed in the distribution networks of Telefonica result in subsequent price reductions and better suited to the monitoring platforms currently deployed. To sum up, the Spanish Consortium has the perspective of offering the developed OTT QoE measurement and analysis products to the existing stakeholders in Spain.

Confidential 23 (116) Celtic-Plus Project Description  Service providers: in Spain, these providers are mainly related to TV companies (TVE, Mediaset, Antena3, Canal+).  Network operators: in Spain, the main network operators are Telefónica, Vodafone, Orange, Jazztel, Ono, Euskaltel, Telecable and R.  Big companies: in Spain these companies can be related to Banking (Santander, BBVA…), Energy (Repsol, Iberdrola…), Infrastructures (Acciona…) or Distribution (El Corte Inglés, Mercadona…)  User associations: there are mainly two Internet user associations in Spain: Asociación de Internautas and Asociación de Usuarios de Internet. There are also some consumer associations such as OCU and FACUA. As a result of activities developed, the Spanish Consortium will offer a innovative industrial product that fulfils the demand of network management solutions for OTT multimedia services. New technologies to measure the quality of experience of OTT services in CDN that will be applied to the commercial platform that will be launched in two stages:  Incorporation of monitoring capabilities with QoE measures in OTT: To incorporate specific probes and datasources  Integration of OTT-based IPTV QoS/QoE capabilities in commercial monitoring platform In addition we detail in deep the value added and the role of each company in the consortium in section 2.10.3 Exploitation Plans. 3.5.7 National perspective for Sweden The Swedish consortium will be involved in several activities of the project. When it comes to service architectures for OTT content delivery, Alkit Communications with its range of video communication services, will be developing optimized service architectures for scalable and dynamic multipoint OTT delivery. The end user experience is crucial in multimedia content delivery services, and thus a large focus will be put on this. Here, Alkit Communications, in collaboration with Acreo and LTH will develop and implement no reference quality supervision models and dynamic service adaptation and optimization schemes. When an increasing number of services are delivered over-the-top, the ability to adapt to dynamic network conditions will be a competitive advantage. The popularization of tablet computers and smartphones for interpersonal multimedia communication services will increase heterogeneity in terminal devices and bandwidth, which means that scalable and adaptive content delivery will be increasingly important. The main part of the Swedish effort will be dedicated to the OTT content demand patterns, distribution schemes and caching strategies. Here, the main actor is Ericsson, which will pose the requirements and also be the main benefiter of the results. Actual content demand patterns from live residential access networks will be analyzed in order to create models of popularity and locality of content. These models will provide input to the development and analysis of optimal distribution schemes (P2P, CDN, hybrid, etc), caching strategies and the actual impact of the content demand patterns on the networks. In this work, Acreo, LTH and Ericsson will perform the analysis in collaboration, and Procera Networks will tailor its PacketLogic device in order to achieve optimized traffic measurements for the purpose. Thus, results from this activity will be improved monitoring capabilities (content recognition, object naming and storing), improved caching strategies and public reports and papers. The energy consumption of the analyzed content delivery schemes will be estimated under realistic scenarios, to evaluate the energy impact of the proposed caching strategies.

Confidential 24 (116) Celtic-Plus Project Description In summary, the main outcomes from the project from a Swedish perspective will be: - Caching strategies for implementation in Ericsson mobile network solutions. - Multipoint video collaboration solutions with improved architectures and integrated quality monitoring, as a part of Alkit Communications's business portfolio. - Benchmarking and adding functionality of Procera’s products and solutions regarding content recognition and OTT business intelligence - Extending the Acreo IP traffic database to include information relevant to OTT content delivery systems, and building up a time series of data for evaluating trends in OTT delivery. - Building up a demonstration capability related to OTT content distribution at the partner premises - QoE based controlling strategies for adaptive/scalable video services - QoE models for 3D video

3.6 Relevance to Celtic-Plus

As defined in the Celtic Purple book, we will see a large growth in multimedia traffic in the coming years, both user generated and generated by service providers. The content will be accessed on a number of different terminals, both in the homes and over the mobile networks. This poses a challenge for the content delivery, to provide content in the optimal format, resolution and from the optimal datacenter or cache location. NOTTS will target these challenges, regarding e.g. strategies for caching, service architectures for OTT content delivery, QoE based monitoring and control. The new architectures for OTT content delivery will contribute to Future Service Platforms development paradigm. The scalable, efficient and QoE-controlled open environment for multimedia content delivery is a key factor for future services deployment, that strongly rely on high quality media experience. It is crucial to provide it in the over-the-top manner, that will support the concept of global service delivery and enable third-party applications deployment. In addition NOTTS intends to improve network management by enabling service-aware resource allocation based on automatic and intelligent mechanisms for differentiated performance with real-time trouble shooting capabilities. This way NOTTS project will consolidate network management and operation frameworks to improve the Quality of Experience in Future networks and services in terms of a self-management environment to manage new heterogeneous networks. The technologies developed inside NOTTS proposal will optimise the network management processes to assure next generation services delivered to end customers. The expected impact of NOTTS will improve European industry in the field of next generation OTT services and contents, the underlying network management technologies for QoE assurance, as well as contributions to standardization bodies and fora. This is how NOTTS will contribute to the Celtic Integrated systems approach. In this endeavour, lab trials, integration work and field tests will be performed.

3.7 Major visible results, products

The main outcome result of cooperation activities of this project is to develop a prototype that will serve as a basis for NOTTS commercial products carried out in cooperation with the consortium partners. Major visible results from NOTTS will be:  Improved products for OTT video communication

Confidential 25 (116) Celtic-Plus Project Description  Improved products for Video distribution  Improved products for QoE monitoring and management of video distribution  Improved products for traffic monitoring and management related to OTT distribution  Cache strategies for implementation in network caches in e.g. cellular networks  New service offering and products across the business and technology domains  Definition of service architectures for OTT services, both delay sensitive services and non-sensitive services  Description of user consumption patterns for OTT services in live access networks  Description of how the user patterns impact the service architectures  Solutions for content distribution, including P2P, CDN, and hybrid solutions  Strategies for content storage and distributed caching  Solutions for scalable, adaptive content delivery that maximize end-user's QoE  Control mechanisms and service supervision solutions based on state-of-the art QoE monitoring methods.  Standardisation contributions in a wide range of standardization bodies, as explained in the section on standardization  Integrated demonstrators of a wide range of concepts, as well as several prototypes

In addition the new and improved products are detailed in section 2.10.3 Exploitation Plans.

It is important to notice that measuring QoS and QoE in multimedia services can be very different if these services are provided in a dedicated network (where we focused in the IPNQSIS project) or in a mainstream network, where thousands of concurrent flows carrying different services are received at the same time. The second possibility is the one that happens whet OTT services are provided. To solve the scalability problems of this type of measurements we will apply parallel computing techniques. On the other hand NOTTS project will have access to a Living Lab, which is essential for tuning customer experience. Within the field of ICT, Living Labs are a fairly new type of environments for innovation and development where services and technologies are tried out in contexts familiar to the users. Living Labs typically consist of end-user contexts in which an advanced infrastructure enables implementation of cutting-edge technology. Living Labs may facilitate research on end-users’ context and technology acceptance and uptake, as well as end-user co-creation and feedback activities. Industrial ICT Living Lab initiatives are represented in two organisations: The European Network of Living Labs with 19 and Living Labs Europe with 20 Living Lab members 1. Living Lab networking initiatives at IST Events 2004 and 2006 have been supported by the European Commission.

1 Følstad, A., 2008., Living Labs for Innovation and Development of Information and Communication Technology: A Literature Review, Electronic Journal of Organizational Virtualness, vol 10., 99-131. Confidential 26 (116) Celtic-Plus Project Description

3.8 Contribution to Standards

NOTTS will cover relevant standards and regulations important for the whole system by analysing available standards and official models, discussing with experts and standardisation bodies or similar associations. Critical gaps spots and appropriate measures to fill these gaps will be identified as well as hurdles and implementation risks. The final outcome will be a recommendation report for testing procedures and its promotion and implementation in cooperation with the relevant bodies and associations. NOTTS standardisation strategy:  Investigation of available standards and identification of opportunities for contributions to standardisation bodies (some of them already identified below),  Specification of standardisation objectives, with special focus on standards based interoperability and adoption through open source quality and best-of-breed implementations,  Prioritization of standardisation areas, standardisation bodies and standards,  Formulation of standardisation strategy considering impact, feasibility, costs and effort, performance, openness, interfaces, regulations, innovation, risks, existing standards applicability, tailoring standards, development of new standards,  Identification of project stakeholders. Dissemination and discussion of objectives and strategy with these stakeholders,  Alignment of strategy and formulation of implementation plan according to expert advises (including e.g. resources, action and communication plan, documentation, continuous review),  Identification of key people within the relevant standardisation bodies to lobby for support for concepts and contributions,  Execution of standardisation strategy and implementation plan. Continuous review and alignment. Some partners in the consortium are key players in the relevant standardisation domains and bodies. This will enable the project to prepare the grounds in the standardisation working groups and to provide inputs to the related standards bodies. Thus, a specific task has been defined for contribution to standards; that is task 7.4. It will be responsible for a wider standardisation watch, by following and actively using relevant standards defined by organizations. The NOTTS project will actively participate and create interrelations with ongoing standardisation activities in the following areas:  NOTTS will contribute to standardising measurement ontologies in the framework of the ETSI ISG MOI (Measurement ontologies for IP traffic). The activities related to experienced quality of video services will be used as input to the VQEG (Video quality experts group), which works tightly together with ITU-T for standardising methods for QoE measurements for video.  Some NOTTS partners are members of the ITU-T Sector member, HPAV BoD member, IEEE P1901, Homegrid and HGI member will promote the standardization of the QoS/QoE solution indoor. They also will promote the contributions to the Autonomic Communications Forum (ACF), ETSI AFI and TM Forum.  NOTTS will promote the standardization of the QoS/QoE solution indoor in the standardisation bodies of IEEE P1901 and ITU-T G.hn (ITU-T Sector Member),

Confidential 27 (116) Celtic-Plus Project Description and the industry alliances of Homeplug Powerline Alliance (BoD member), Homegrid Forum (founding promoter member) and the Home Gateway Initiative.  Contribution to the development of objective methods for measuring experienced quality of multimedia (including TV) services also known as Quality of Experience (QoE), in particular NOTTS will contribute to the following groups: ITU-T SG12, which is the responsible for standardization work on the end-to-end transmission performance of terminals and networks; SG 9 is in charge of video/multimedia quality assessment in ITU-T and WP6C in ITU-R. The world-wide standardization of speech and video quality evaluation is driven forward by these study groups, taking into account achievements in regional standardization bodies such as ETSI and ATIS (Alliance for Telecommunications Industry Solutions). The common vision is that a standardized definition of objective QoE is needed.  Contributions as technical reports to ITU-T NGN and IPsphere Forum or Internet Drafts to the IETF working groups (MPLS, CCAMP and PCE, WG) in scope with NOTTS objectives and framework (in the form of individual submissions or contribution to official WG documents).  ADTEL through i2CAT will participate in the standardisation of some components of the NOTTS project within ISO/IEC JTC 1 SC6 WG7 Future Networks. Currently, some participants are actively involved in this standardisation body as standards documents editors. In addition, i2CAT will promote the standardisation within MPEG Modern Media Transport. These groups are aligned with current i2CAT expertise and NOTTS objectives. Moreover, i2CAT as an active member of the ISO JTC1/SC6 Technical Committee will assure that the overall results reached in the NOTTS project will be used to feed the discussions on the ISO board.

3.9 Dissemination activities and exploitation of results

In this section, we present the dissemination plan proposed by NOTTS. The dissemination of the NOTTS project will be carried out following the three main phases of the project. During the first phase the main purpose will be to create general awareness about project objectives and expected results and establish links with related initiatives and projects. The dissemination will be focused on the description of the project’s aims and objectives, the explanation of how to attain them, the envisaged results and expected benefits. Moreover, related areas of research and the contribution of NOTTS to these areas will be presented. During this phase, the main dissemination activities will include:  The project brochure, which will provide an overview of the objectives, approach, consortium and targeted results, giving particular emphasis to the scale of breakthrough/innovation expected to be achieved;  The project website: providing project description, partners profile and expertise, and regular information on the project progress;  Press releases in specialised journals;  Presentation at meetings and workshops organised either by the CELTIC Initiative or by other Network Engineering projects. The second phase (up to milestone n° 2, T0+24) will aim at increasing the market potential of NOTTS and will be results oriented, which involves the presentation of the tangible/exploitable results of the NOTTS project. During this phase, the dissemination will be based on presentations, e.g. publications and presentation in relevant scientific conferences and exhibitions. The NOTTS consortium has already identified some related conferences and journal that could be exploited for this purpose. Confidential 28 (116) Celtic-Plus Project Description  Publications: Technical papers will be published in several multi-disciplinary conferences, journals and magazines, in order to promote NOTTS results and promote the visibility. Targeted conferences are: ACM SIGGCOM, IEEE ICC, INFOCOM, ICNP, NETWORKING, GLOBECOM, WCNC, SaCoNeT, IWCMC, ISCC and ACM CONEXT. Targeted journals are: IEEE/ACM Transactions on Networking, IEEE Transaction on Communication, Computer Networks, IEEE Transaction on Computers, ACM Transactions on Adaptive and Autonomous Systems, Journal of Network and Computer Applications, Annals of Telecommunications, WCMC Wiley Journal, IEEE Communication Letters, IEEE Network Magazine, ACM Transactions on Parallel and Distributed Systems and Networking and Information System Journal.  Visibility at more general and networking oriented conferences in order to spread the results and to achieve a dialogue with other European prayers and projects. Some examples would be: Future Networks and Mobile Summit, Future Internet Assembly, NEM Summit, etc.  Public demonstrations: NOTTS will have a number of demonstrators, including test beds, simulators and field trials. The presentation of these activities in a large number of delegates will assist to achieve the dissemination goals of the consortium.

3.9.1 Raising public participation and awareness Different activities will be addressed to the general Research and Development community (that refers to the technological, research and academic communities that are active in the area of networks, policy-makers, interest groups, media and the public at large, both at the European and national levels) and to specific target groups (that refers to potential end users that may seek and use the NOTTS models and tools, e.g., telecom operators, multimedia service providers, networks companies). In order to disseminate to these different audiences, some selected channels and means will be adopted:  Electronic dissemination: The main electronic dissemination means will be the NOTTS web site. It will contain the main information of the project (e.g. objectives, approach, partners, public deliverables, news and events). Other electronic means include: posting information on the web sites of the project partners, electronic mailing, submission of articles in electronic newsletters and journals.  Face-to-face dissemination: active participation in conference, trade exhibitions, forums, info days, concertation meetings and workshops. Those events could be used to disseminate the NOTTS results.  Printed dissemination: publication of articles in local newspapers, press releases and contribution in national and Europe-wide newsletters, scientific and business journals.  Video material: The NOTTS consortium plans to develop a video material to present the results of the project to a large community. This video could be used by the CELTIC Initiative for communication towards general public.

3.9.2 Training Activities One of the main goals of the NOTTS project is to develop a training programme in the context of the research communities working on traffic modelling, network and service management, monitoring techniques, QoS and QoE domains. The project includes the organisation of two extended workshops. It will also include coaching activities such as visits to research laboratories for in-depth practice in state-of-the-art themes and techniques. This training programme will be performed in the context of co-ordinated research activities on the topic. Confidential 29 (116) Celtic-Plus Project Description Briefly, the main objectives of the training programme are: - To train students, researchers, industrial engineers and technical staff. - To facilitate integration activities through exchanges, summer schools, workshops, and coaching. - To stimulate innovation by enabling the cross-fertilisation of ideas between different research communities and teams. - To help industry, in particular SMEs, to become more competitive and efficient through the improvement of their activities that rely on NOTTS research domains. Being complementary to each other, the NOTTS partners will provide their expertise, research infrastructure and research environment in this collaborative project. Academic partners will contribute to the teaching and training of researchers and collaborative research. Indeed, these visits will promote the secondments to different partners. These researchers will be able to present tutorials on their previous experience obtained from their staying in other research teams, promoting therefore the transfer of knowledge. In particular, the project will organise two workshops, in the first and second year, hosted by two different partners. These workshops will be used, to present the research developed by the teams belonging to the NOTTS consortium. Thus, they constitute interesting training measures that may be undertaken on a network-wide basis.

3.9.3 Exploitation Plans The project partners will exploit the results from this project as follows:

Indra Sistemas, S.A. (IND) Organisation Type: Industry Indra covers the entire value chain of IT services and has developed solutions and services for 3 of the 10 largest operators in the world. Indra's offering covers the entire IT services value chain and our experience encompasses the main domains of the system map for a telecommunication and media operator. Then, the results of this project will be disseminated in the Indra Innovation portal and NEO trend forum, as well as there will be individual presentations targeted to those Business Units of the Telco related to QoS and QoE management and monitoring (for example OSS - O&M – Quality Management Departments at Telefonica Group). Indra is researching on advanced monitoring solutions for public administrations and corporate clients with the collaboration of enterprises, local SMEs, research centres and academia. These models are been applied in OMEGA-QUALITY and GRIFOS platforms, as well as TRAMM initiative. Indra will also disseminate the NOTTS’s project results in these fora inside the European and Latin American Indra Group communities. In addition, the results of this project will allow developing specific products for OTT monitoring, such as iTRACKER. Indra participates in all activities of the project • Project management of both European project and Spanish consortium • Scientific coordination of all technical tasks • Contribution to all workpackages in terms of – OTT content and service monitoring: multimedia TV, online music, entertainment, etc. – QoS in CDN (latency, bandwidth, congestion, etc.)

Confidential 30 (116) Celtic-Plus Project Description – QoE in OTT services for customer experience management – SLA verification with content providers • Leading the business plan implementation – Product integrated into Indra monitoring portfolio

Alcatel-Lucent España (ALU) Organisation Type: Industrial Alcatel-Lucent Spain has a strategic innovative plan to deploy QoE-driven solutions in order to continue the worldwide leadership in this field. This project will be a very good opportunity to include a user-centric paradigm within the core of the well-established IPTV deployments. Consequently, thanks to this project Alcatel-Lucent will have the experience to industrialise and integrate a new generation of IPTV whole-chain of solutions that will be then commercialised actively as it happens with the current solutions. ALU contributes to all activities (but management) in terms of • Requirements analysis • OTT Service Architectures • OTT Content Distribution Schemes (CDN) • OTT content and service monitoring focusing on multimedia TV. • QoS in CDN (latency, bandwidth, congestion, etc.) • QoE in OTT services via CDN • Demonstrators (provision of Lab facilities)

Dycec (DYC) Organisation Type: SME Dycec will enhance its existing QoS hardware probe, giving it capabilities for analyzing OTT content. Dycec will contribute to the integration of test-bed in order to validate the solution. Dycec will contribute to NOTTS in the following tasks: • Project scenarios for NOTTS implementation • QoE monitoring and service supervision tools (task leader) • Test bed design and implementation (task leader)

ADTEL Sistemas de Telecomunicacion S.L. (ADTEL) Organisation Type: SME ADTEL will contribute to NOTTS – Definition of scenarios and requirements focusing on robust and scalable video coding mechanisms and distribution schemes

Confidential 31 (116) Celtic-Plus Project Description – Design, implementation and validation of scalable and robust mechanisms such as MDC, SVC or MPEG-DASH/HLS suitable for the proposed distribution schemes – Contribute to the design and testing of the distribution scheme, focusing on P2P schemes using scalable solutions and development of prototypes of OTT services

Naudit High Performance Computing and Networking, S.L. (NAU) Organisation Type: SME Naudit aims to develop in this project new network measurement solutions that lets update its product portfolio to expand its presence in the network management and monitoring market. In this light, Naudit will develop a probe that allows passive QoS and QoE measurements for OTT services in high speed networks. For this, Naudit will apply its expertise in the use of desktop supercomputing hardware (based on manycore and GPU technologies) to compute and analyse the collected network data in commodity computers. Naudit will contribute to the following workpackages: OTT Service Architectures, QoE monitoring and control, and Demonstrations, Test Beds and Prototyping Naudit aims to develop new network measurement solutions that lets update its product portfolio to expand its presence in the network management and monitoring market. • Naudit will develop a probe that allows passive QoS and QoE measurements for OTT services in high speed networks. • Naudit will apply its expertise in the use of desktop supercomputing hardware (based on manycore, GPU and FPGA technologies) to compute and analyze the collected big amount of network data in commodity computers.

SoftTelecom (SOFT) Organisation Type: SME SoftTelecom will contribute to the following work packages: Requirements, QoE monitoring and control, Demonstrations, test beds and prototypes and Dissemination and business models • With the knowledge and experience gained through the project SoftTelecom expects to enhance its products portfolio by creating QoE probes for the over-the-top services • SoftTelecom will develop an active QoE probe for accessing as many different OTT video services as possible. These probes will apply either classic network measuring techniques and also Real Time Digital Image Processing techniques

Acreo AB (ACR) Organisation Type: Research institute Acreo has a long and strong history in refining and transferring research results into viable products and processes in the industry. The NETLAB department at ACREO will exploit the results in NOTTS to enhance its research activities in the fields of traffic monitoring and QoE monitoring. This involves research activities and supervision of

Confidential 32 (116) Celtic-Plus Project Description Master and PhD students. Further, ACREO will exploit the results in standardisation, specifically in the VQEG (Video Quality Experts Group) and the ETSI MOI (Measurement ontologies for IP traffic). The data collected in the course of the project will be an important asset for research and collaborations with industrial and academic partners. The development of an extensive IP traffic data base and the ways to explore this data base can be seen as a kind of product development in a research institute context. The knowledge gained from the project will be used for knowledge transfer activities towards Swedish industry, regarding e.g. business aspects of data collection. This is an increasingly important question with the changing business landscape of OTT service delivery, where old business models are no longer applicable. Acreo will extend its current experience in video QoE to also encompass adaptive and scalable video codecs, as well as in how to use them to optimize the video quality, based on the current network conditions. How this will be adapted to the emerging 3D video services will also be considered.

Ericsson AB (EABS) Organisation type: Industry Ericsson is a global provider of mobile and fixed networks, multimedia solutions and telecom services. The results from NOTTS will give input to Ericsson’s work towards providing optimized content delivery in cellular networks. The measurements and analysis of live data from production networks in NOTTS will provide models for describing the characteristics of the residential user demand for OTT content. This will provide input to understand the gains of different caching strategies, and the results will thus be used in Ericsson’s efforts to provide smarter networks with caching (and other forms of optimization) as a part of the network solution. Such products will give Ericsson a competitive advantage on the world market were operators must handle traffic that increase much faster than tariffs. Further, the outcomes of the project will in the first place give Ericsson Security Research (ESR) a deeper knowledge of how we can combine capacity and performance improving caching techniques with security amplifying encryption and data integrity functions. This will give us the capability to contribute to the development of competitive secure communication products that meet increasing demands on privacy protection as well as robustness against Cyperattacks. The outcomes will also strengthen our work in standardization fora.

Procera Networks (PRO) Organisation type: SME Procera Networks delivers Intelligent Policy Enforcement (IPE) solutions for network operators, that leverage industry-leading Deep Packet Inspection (DPI) technology. The participation in NOTTS will enable Procera to deepen its knowledge and abilities regarding OTT content distribution. The capabilities built up in the project will especially be manifested in improved methods for content recognition, naming, and sorting. Also, methods for taking action based on content demands, such as redirections to local caches, will be developed. Through the participation in the project, the collaboration with network vendors like Ericsson and content providers like Canal Plus, will enable Procera to stay on top of the changing business landscape and to take a position in the transformed OTT economy.

Confidential 33 (116) Celtic-Plus Project Description

Intitut Mines Telecom/ Telecom SudParis (ITP) Organisation Type: Academic The ITP exploitation efforts will be two-fold. Internally, the aim will be to exploit the NOTTS results in order to advance relevant research in ITP. The enrichment of the context of existing courses, as for instance, Traffic Engineering, or the introduction of new topics will also be an objective for ITP. On the other hand, external exploitation of the results will include efforts for the dissemination of the results in other fields (such as protocol engineering and telecommunications) and amongst other academic partners and companies, as well as publication of the results in prestigious conferences. Dissemination of results in standards organization as ETSI and IETF is also planned.

Canal + (CPLUS) Organisation Type: TV operator Canal + Distribution will provide to the consortium a large scale of content and format distribution to address many devices in order to allow an evaluation of the NOTTS solution in real conditions. The aim will be to exploit the NOTTS results in monitoring tools in order to improve the quality of existing OTT services. Furthermore additional services like “PVR in the cloud” or content sharing in the local home domain could capitalize from the NOTTS results with a better understanding of content distribution and cache strategies.

Thomson Video Networks (TVN) Organisation Type: Industrial The results of the project will be used to strengthen the expertise of Thomson Video Networks in the domain of HEVC encoding and OTT distribution. The prototypes developed in the framework of NOTTS will be the basis for the development of new products matching the requirements identified by the project. Furthermore, business models studied in WP7 will help TVN to have a better view of the market and, hopefully, to increase TVN’s market share in OTT market. The results of the project will be promoted to customers and partners visiting Thomson Video Networks.

Montimage (MIF) Organisation Type: SME Montimage is a French SME developing monitoring tools that allow the inspection of security properties in distributed systems and networks in order to detect key performance indicators, anomalies, security flaws, misbehaviour, etc. through packet inspection techniques. Montimage will take advantage of the knowledge and technological innovations created in the NOTTS project to adapt and scale-up these tools to measure and supervise QoS and QoE parameters of over-the-top multimedia services. Montimage will also benefit from the self-learning techniques developed within the NOTTS project. They will be used to improve its tools in order to deal with performance and capacity management in dynamic environments, paving the way for automated management of media distribution. By extending its tools with these new features, Montimage will be able to commercialize more competitive monitoring tools and will be able to target new customers and markets.

ALKIT Communication (ALK)

Confidential 34 (116) Celtic-Plus Project Description Organisation Type: SME Alkit Communication's current business comes from providing communication solutions to the industry, health care and education sectors. With improved technology and competence about QoS/QoE issues and scalable over-the-top communication architectures, Alkit will be able to deliver improved services to a larger range of customers. Moreover, by having better control of the application's performance in different network conditions, Alkit can explore new business models wherein the company provides a service to their customers instead of individual hardware and software components. Alkit will improve existing products by development of scalable media encodings (e.g. H.264 SVC) and implementation of no-reference quality supervision models and dynamic video quality adaptation and optimization mechanisms. This will enable new applications of Alkit's technology and improve the company's competitiveness.

VTT Technical Research Centre of Finland (VTT) Organisation Type: Research VTT Technical Research Centre of Finland aims at expanding its current knowledge in the domain of network management, Quality of Service and Quality of Experience in particular with respect to over-the-top services. Further knowledge in this domain will support VTT’s position at the leading edge of QoS/QoE research, and provide opportunities for further cooperation and technology transfer with both Finnish and European industry players. Also commercialization of results through spin-off companies is possible.

PPO- Yhtiöt Oy (PPO) Organisation Type: Telecom PPO aims to understand better how utilse latest techniques of Quality of Service and Quality of Experience for network management and over-the-top service delivery for production use. PPO aims to gain knowledge of integration and commercialization of next generation IPTV services.

Super Head End Finland Oy (SHEF) Organisation Type: SME SHEF is looking to gain understanding of Quality of Experince management, architecture and content management for the next generation over-the-top IPTV services. Aim is to get understanding new emerging ecosystem and value chains for over-the-top IPTV services.

Videra Oy (VID) Organisation Type: Telecom Operator Videra seeks to increase the level of understanding on how to approach Quality of Service and Quality of Experience of visual communication services, mainly video conferencing, distributed and operated in a open network as a over-the-top service delivery. Specially Videra is intrested in researching the topic of analyzing and measuring QoS and QoE in OTT services delivered in unknown networks.

Confidential 35 (116) Celtic-Plus Project Description Institute of Bioorganic Chemistry, Polish Academy of Sciences - Poznań Supercomputing and Networking Center (PSNC) Organisation Type: Research PSNC will exploit NOTTS results in the fields including content delivery architectures, content caching, service monitoring and QoE. Through the NOTTS participation PSNC will continue and widen its international cooperation with leading market providers and research centers and will be able to deliver improved media delivery services in Poland. We expect that NOTTS results will enable to deploy next generation media services with managed and monitored QoE, which will be key success factor for the future OTT developments.

Ip-label (ILN) Organisation Type: SME Ip-label is the European leader in QoE monitoring for data, video, telephony and mobile applications. Ip-label provides solutions in cloud mode (Datametrie) and licence mode (Newtest) in both active (probe) and passive (Real User Monitoring). Active probe give to customer low level informations and especially troublesoting and diagnostic traces whereas passive monitoring gives a view for 100% of users whatever the device, the provider, the operating system, the browser and the location. Etimated QoE in passive abalysis needs accurate informations of the technical end-user context. Your need in term of expectations are not the same depending, for example, the kind of network you use (fixe or mobile for example). Those parameters have to been taken in account and accurately measured. In NOTTS project, ip-label will specifically work on those aspect, to qualify end-user context for passive QoE measurement. Lund University (LTH) Organisation type: Academic Lund University is one of the major universities in Europe, with education and research in all areas. The Broadband Communications research group, participating in NOTTS, performs research in close cooperation with industry. Therefore, the results from the project can be exploited both in academia and industry. Also, the group will publish papers at high-quality conferences and journals, supervise master projects within NOTTS, and include the project results in the master courses at the Department of Electrical and Information Technology. University Paris-Est Créteil (UPEC) Organisation Type: Academic As an academic partner, this participation in NOTTS project will improve the knowledge and experience of the researchers, and bringing together experts from industry and academia to exchange ideas and present results on advancing the state-of-the-art and overcoming research on the challenging issues related to NOTTS topics. The enrichment of the context of existing courses, as for instance, CDN Multimedia, or the introduction of new topics will also be an objective for UPEC. Additionally, further research topics can be originated by promoting MsC and Ph.D. candidates and exploiting project results through its Master courses and its PhD programs as well. On the other hand, external exploitation of the results will include efforts for the dissemination of the results in prestigious conferences and journals and also participating in standards organization as IEEE. Telekomunikacja Polska Organisation Type: Telco

Confidential 36 (116) Celtic-Plus Project Description TP will disseminate project results in the commercial and academic communities. TP team will promote project results by internal presentations and demos to Orange business units. Being a part of Orange Labs research community, will also contribute to conference and journal publications, participate in workshops and demos.

Confidential 37 (116) Celtic-Plus Project Description 4. PROJECT AND WORK ORGANISATION

4.1 Project structure

The proposed WP structure is described in the following figure.

Figure 3. WP structure

The WPs and their respective tasks are briefly described below.

WP1 – Project Management Administrative and technical management. WP2 – Requirements and Scenarios for NOTTS This WP will describe the scenarios to be dealt with in the project, as well as the requirements that will be deducted from the same T2.1 – Project scenarios. Here, the scenarios (use cases) to be considered will be described. Also limitations of the project will be defined. T2.2 – Requirements. The requirements on services, architecture imposed by the project scenarios will be summarized here. WP3 – OTT service architectures This WP will describe architectures for OTT services. T3.1 – Architectures for delay sensitive services T3.2 – Architectures fo adaptive and scalable multimedia services T3.3 – Architectures fo Multipoint services OTT WP4 – OTT content distribution T4.1 - OTT content demand patterns. Analysis of content demand patterns in live networks, and their implications on network and service design. T4.2 - Distribution schemes (CDN,P2P, etc). Analysis of different distribution schemes, comparison of their respective performance under realistic conditions. T4.3 - Content storage, cache strategies. Strategies for distributed caching of content in networks, close to the end users. T4.4 - Energy efficiency analysis. Analysis of energy consumption of different scenarios, architectures, content demand patterns. WP5 – QoE monitoring and control T5.1 - QoS analysis for QoE modeling. Correlation between QoS and QoE. T5.2 - QoE monitoring and service supervision tools. Tool development T5.3 - QoE maintenance and control. Development of control mechanisms for QoE maintenance WP6- Demonstrations, test beds and prototyping T6.1 – Test bed design and implementation T6.2 – Prototypes and Demonstrators of project results WP7 –Business models and exploitation of project results Confidential 38 (116) Celtic-Plus Project Description T7.1 - Business models and market trends. T7.2 – Socio-economic, legal and security aspects T7.3 – Demos and Exploitation of project results T7.4 – Dissemination and standardization

The following figure summarises the main activities inside NOTTS project.

Figure 4. Main activities inside NOTTS project

4.2 Project Calendar

The project calendar should contain a planning of the tasks in the project with the critical dependencies. The partner should know when he is expected to contribute critical inputs for the project. The provisional date for the Mid Term Review should be chosen shortly after the half time of the project duration. It should also allow a meaningful assessment of the project and should therefore include Milestones and Deliverables that fall near the Mid Term of the project.

Confidential 39 (116) Celtic-Plus Project Description Year 1 Year 2

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18 M19 M20 M21 M22 M23 M24

WP1 QMR QMR QMR QMR QMR QMR QMR QMR M D M D M

WP2 T2.1 D T2.2 D

WP3 T3.1 M M D D T3.2 M M D D T3.3 M M D D

WP4 T4.1 M M T4.2 M T4.3 D T4.4 M D

WP5 T5.1 M D T5.2 M D T5.3 M D

WP6 T6.1 D M D T6.2 D M D

WP7 T7.1 M D T7.2 M D D T7.3 D D T7.4 D D D D MTR FR Figure 5. Gantt chart of project calendar 4.3 Risk assessment

The project organization defines all required measures to handle risks that may appear during the project period and mitigate their potential effects. The timeliness of producing results is continuously controlled to identify and evaluate potential risks. The responsibilities are assigned at project start, and regular meetings and reporting of TL, WPL, SC and PC at project management level enable development of risk mitigation plans, should this become necessary. Continuous revision of the risk assessment and mitigation plans is managed by the SC and PC throughout the project duration. For major achievements, which are critical for the success of the project, milestones have been already now been defined. Mayor risks are found in the requirement definition phase in WP2. Open issues will lead to wrong or missing requirements. To minimize the risk, the work has to be clearly structured, intensively discuss and review all results. Regarding monitoring of network traffic, there are a number of ethical principles and national laws to obey. If these are not obeyed, there is an obvious risk of juridical problems or badwill. This risk, however is estimated to be low, since the project participants have a long experience from working with monitoring, and especially since there is a number of partners from the Celtic IPNQSIS and TRAMMS and FP7 projects MOMENT and PRISM, who deal with monitoring and privacy protection. Other risks can appear in the integration of components from the different partners. In such cases, all the interfaces should be tested and verifies until a successful integration Confidential 40 (116) Celtic-Plus Project Description is achieved. The dissemination and standardization is prone to different risks e.g. dissentions on the content of the contributions to standards, in the case of standardization activities; important delays or non availability of the needed resources. However, if some of these risks are detected, the responsible of the WP7 will schedule an extraordinary meeting, making use of the web site to exchange information on the advance of the corresponding activities. The risks and their associated contingency plans are summarized in the table below.

Type of risk Risk Contingency plan level Misunderstanding or Medium Close feedback loops between requirements unawareness of gathering, usage scenarios and development requirements activities to be able to quickly identify and correct erroneous or missing requirements. Legal issues due to Medium Ensure that data from traffic monitoring are free integrity problems with from personal information as far as possible. traffic monitoring Awareness of relevant legislation in different countries. Ensure informed consent of users of testbeds. Subjective QoE studies Medium Design subjective studies based on established skewed by a narrow or guidelines and standards. Complement the results, non representative if possible, by objective measures. selection of subjects Unexpected impact of Medium Review process to identify impractical requirements on the requirements and to prioritize the most useful development of the requirements for inclusion within the specification customer experience and development phase. management system Test services and Medium Involve partners with experience in previous test components of the bed efforts and ensure availability of extensible CEMS problematic to test bed infrastructures. deploy and operate in test beds Problems integrating Medium Operate the different components in identical components from conditions controlling then the information that different partners would potentially flow between monitoring and management components of the test-bed. Problems with in Low Management mechanisms designed to handle dissemination and/or this. standardization activities

4.4 Work breakdown

4.4.1 Work Package List (optional) Work Work Package title Type of Lead Person Start End Packag activit participan month mont month5

Confidential 41 (116) Celtic-Plus Project Description e y2 t short s3 h4 number name 1 Project Management MGT IND 49.2 M0 M24 2 Requirements and RTD VTTTP 98 M0 M8 Scenarios for NOTTS 3 OTT service architectures RTD PSNC 204.3 M3 M23 4 OTT content distribution RTD ACR 233.7 M3 M23 5 QoE monitoring and RTD VTT 273.6 M3 M24 control 6 Demonstrations, test beds DEM ALU 279.7 M6 M24 and prototyping 7 Business models and OTHER ITP 144.1 M0 M24 exploitation of project results

4.4.2 WP 1 WP1 WP - Title: Project management WP Start date M06 WP End date M247 Description This work package aims to the overall project management, and includes the administration and financial management as well as the technical coordination.

2 RTD = Research and technological development; DEM = Demonstration; MGT = Management of the consortium; OTHER = Other specific activities if applicable in this call, including any activities to prepare for the dissemination and/or exploitation of project results and coordination activities.

3 The total number of person-months allocated to each Work Package

4 Measured in months from the project start date 5 Measured in months from the project start date 6 Measured in months from the project start date 7 Measured in months from the project start date Confidential 42 (116) Celtic-Plus Project Description Expected results (deliverables) At the technical level there are two main trends:  Overall technical planning, ensuring that the objectives and outcomes of the project remain aligned with worldwide trends and the CELTIC programme objectives.  Daily technical management. Subject to the working plan, and overall technical planning, ensure the appropriate collaboration between partners, the appropriate information between work packages, quality control of the deliverables, and monitoring of the technical progresses. The management will be carried out by IND which will handle the administrative and financial management, and focus on the overall technical planning, ensuring that the objectives and outcomes of the project remain aligned with worldwide trends and the CELTIC programme objectives. The main activities to be carried out in this work package are:  Administrative and financial management  Organisation of Project Management Team  Contacts and relationship with CELTIC  Overall administrative and financial project management  Responsible for submitting contractual documents and deliverables  Technical Coordination  Organisation of Technical Committee  Overall technical planning  Project progress monitoring against foreseen milestones  Quality control  Technical problem monitoring Annual Audits (carried on per partner basis and may vary from country to country) and quarterly reports. Each quarter will be delivered Partners (WP-leader first): IND, ITP, PSNC Milestones and delivery dates: M1.1 Kick-off meeting report M2 M1.2 Annual CELTIC audit- Year 1 M12 M1.3 Annual CELTIC audit- Year 2 M24 Tasks in this WP: T1.1 Administrative management, and Technical Coordination

WP1 Partners and role (WPL; TL) Country: Effort allocation (PM) IND (WPL; TL) Spain 36 ITP France 7,2 PSNC Poland 6

Deliverables (D1.x) and milestones Type (report, software) Due date (M1.x) (month/yyyy): Indicate title or short explanation D1.1 Periodic report (1st year) Report on project status M12 Confidential 43 (116) Celtic-Plus Project Description at year 1 D1.2 Periodic report (2nd year) Report on project status M24 at year 2 M1.1 Kick-off meeting report Report on Kick-off M2 meeting M1.2 Annual CELTIC audit- Year 1 Report on project Self M12 Assessment at MTR M1.3 Annual CELTIC audit- Year 2 Report on project Self M24 Assessment at Final Review

Confidential 44 (116) Celtic-Plus Project Description 4.4.3 WP 2 WP2 WP - Title: Requirements and Scenarios for NOTTS WP Start date M08 WP End date M89 Description This WP forms the basis for the rest of the project. It defines the scenarios to be dealt with in the project, as well as the requirements that will be deducted from the same. Expected results (deliverables)

Partners (WP-leader first):

Milestones and delivery dates:

Tasks in this WP: Task 2.1: Project scenarios (SOFT, VTT, IND, ALU, DYC, ADTEL, ACR, EABS, ALK, ITP, UPEC, VTT, VID, PPO, NAU, PSNC, TVN, SHEF, MIF, CPLUS, TP) The use cases and related scenarios directing the work of the project will be defined in this task. Also limitations of the project will be defined. The scenarios will selected so that wide variety of different kinds of OTT services are studied, including delay sensitive services, adaptive and scalable multimedia services, and multipoint OTT services. Task 2.2: Requirements (VID, IND, ALU, DYC, ADTEL, ACR, EABS, ALK, ITP, UPEC, VTT, PPO, NAU, SOFT, PSNC, TVN, SHEF, MIF, CPLUS, TP) This task defines requirements for the NOTTS system based on the results of T2.1. Each of the selected use cases and scenarios will be analysed to derive specific requirements on OTT content distribution techniques and related QoE monitoring and control methods. These requirements will serve as the starting point for the work packages WP4, and WP5. The work is performed partially in cooperation with WP3 gathering state-of-the-art information on currently used OTT content distribution architectures.

WP2 Partners and role (WPL; TL) Countr Effort y: allocation (PM) CPLUS France 10 CPLUS wil participate in T2.1 & T2.2 with an operator point of view already involved in OTT content distribution. CPLUS will propose use cases that represent the technical and commercial challenges to be studied. These a re related to the Diversity Environment (Multi-Device, Multi-Format, Multi- OS, and Live Channel broadcast), Content Redistribution and Storage, and Security. NAU Spain 3 Naudit will contribute to T2.1 and T2.2. PSNC Poland 3,5 PSNC will contribute to T2.1 and T2.2 with the project scenarios for delay sensitive services and the corresponding requirements on OTT content distribution techniques.

8 Measured in months from the project start date 9 Measured in months from the project start date Confidential 45 (116) Celtic-Plus Project Description ITP France 7,2 ITP will contribute to the definition of the scenarios for the QoE monitoring and multimedia services. The contribution will be on T2.1. MIF France 4,8 MIF will participate in the definition of the scenarios and requirements, focusing on network monitoring and management for optimising OTT techniques. TVN France 2 TVN will participate in T2.1 and T2.2 and bring its expertise to the definition of scenarios & requirements in the context of video encoding and streaming. UPEC France 4 UPEC will work on two use-cases for OTT services. The first use-case is a content distribution network (CDN) in which end-users select their content server based on the quality of experience (QoE) provided by each candidate server. The second use-case is an adaptive, virtualized network provider performing dynamic network reconfigurations based on QoE feedbacks and user profiles, to select the most efficient content provider (e.g. video provider). UPEC participate also in the definition of the required architectures based on services provided by the proposed architecture. ALK Sweden 2 ALK will participate in T2.1 and T2.2 ACREO Sweden 1 Acreo will contribute to the specification of uses cases for OTT content distribution and the derivation of requirements from these. Especially, as WP leader of WP4, Acreo will act as a bridge from WP2 to WP4, in order to ensure good communication within the project. EABS Sweden 1 EABS will participate in T2.1 and T2.2 VTT (WPL) (T2.1L) Finland 8 VTT will participate the specification of use cases and the requirements for NOTTS systems. VTT’s special focus is in the requirements for QoE monitoring and control as VTT leads WP5. PPO Finland 4 PPO will contribute to the scenarios and requirements tasks. SHEF Finland 4 SHEF will contribute to the scenarios and requirements tasks. VID (TL2.2) Finland 6 Definition of use cases (e.g videoconferencing, streaming and digital signage). Requirements for the defined use cases. ALU Spain 5

Confidential 46 (116) Celtic-Plus Project Description ALU will participate in WP2 for scenarios and requirements analysis IND Spain 12 Indra will contribute to both tasks of this WP2 in terms of definition of the scenarios and the specification task. SOFT (TL2.1) Spain 9,6 SOFT is T2.1 leader and will contribute to both tasks. DYCEC Spain 6 DYC will participate in T2.1 and T2.2 ADTEL Spain 6 ADTEL will participate in the definition of the scenarios and requirements, focusing on robust and scalable video coding mechanisms and distribution schemes. TP (WP2L) Poland 2 TP will contribute to T2.1 and T2.2. with telco operators’ view on scenarios and requirements. TP will propose use-cases that correspond to technical and business challenges important for telco operator and OTT services distributor at the same time.

Deliverables (D2.x) and milestones Type (report, software) Due date (M2.x) (month/yyyy): Indicate title or short explanation D2.1 Use cases and scenarios Report M4 D2.2 Requirements Report M7

4.4.4 WP 3 WP3 WP - Title: WP Start date WP End date Description

Expected results (deliverables)

Partners (WP-leader first):

Milestones and delivery dates:

Tasks in this WP:

WP3 Partners and role (WPL; TL) Country: Effort allocation (PM)

Deliverables (D3.x) and milestones Type (report, software) Due date

Confidential 47 (116) Celtic-Plus Project Description (M3.x) (month/yyyy): Indicate title or short explanation

4.4.5 WP 4 WP4 WP - Title: WP Start date WP End date Description

Expected results (deliverables)

Partners (WP-leader first):

Milestones and delivery dates:

Tasks in this WP:

WP4 Partners and role (WPL; TL) Country: Effort allocation (PM)

Deliverables (D4.x) and milestones Type (report, software) Due date (M4.x) (month/yyyy): Indicate title or short explanation

4.4.6 WP 5

WP5 WP - Title: WP Start date WP End date Description

Expected results (deliverables)

Partners (WP-leader first):

Milestones and delivery dates:

Tasks in this WP:

WP5 Partners and role (WPL; TL) Country: Effort allocation

Confidential 48 (116) Celtic-Plus Project Description (PM)

Deliverables (D5.x) and milestones Type (report, software) Due date (M5.x) (month/yyyy): Indicate title or short explanation

4.4.7 WP 3 WP3 WP - Title: OTT service architectures WP Start date: M310 WP End date: M2311 Objectives This WP will describe architectures for OTT services. A review of current situation will be performed as well as possible scenarios for the future. At a later stage of the project, the results from WP4 and WP5 will be mapped onto the described architectures, to analyze the impact that our results will have on architecture design. There are three tasks defined for this WP, each referring to a different aspect of multimedia services, i.e., delay sensitivity, scalability and adaptivity, and multipoint operation. The scope of each of these tasks includes the current state-of-the-art, analysis of the future use case scenarios, and architectural solutions for services given requirements defined by users' expectations on the one hand, and technical capabilities (current and future) on the other. One of the goals of the state-of-the-art analysis is to provide information that combined with the analysis of scenarios defined by WP2 would allow WP2 and WP3 to cooperatively formulate requirements for content distribution (WP4) and QoE solutions (WP5). The future scenarios as well as assumptions for consideration of various architectures will be provided by WP2. The key elements for service architectures consideration in the scope of WP3 are: - character of services offered, namely high quality real time multimedia delivery, - over-the-top approach to service delivery, and multipoint operation, - diversity of resources available including client terminals, access technologies, network capacities. The work in the respective tasks of the WP will be conducted in parallel with the same milestones integrating results for all tasks. The contents of these milestones will provide input into the WP3 deliverables.

10 Measured in months from the project start date 11 Measured in months from the project start date Confidential 49 (116) Celtic-Plus Project Description Description and expected results Task 3.1: Architectures for delay sensitive services (TL: PSNC; Participants: IND, ALK, ADTEL, ALU, UPEC, Naudit, VID, CPLUS, TP) Users’ expectations impose fairly strict requirements on the latencies for multimedia services. The expectations of live TV over Internet performance similar to traditional TV broadcast platforms is just one example. Typically multimedia services should be realized in real or nearly real time. The work in this task will concentrate on the issue of service delay sensitivity and cover current OTT service architectures with respect to the ways in which delay requirements are addressed, the delay requirements for the future use case scenarios and description of the OTT architectural solution that would focus on delay sensitivity aspect. Task 3.2: Architectures for adaptive and scalable multimedia services (TL: ADTEL, Participants: ALK, VTT, PSNC, TVN, ALU, UPEC, VID, PPO, SHEF, ACR, LTH, CPLUS, TP) Work in task 3.2 will concentrate on adaptivity and scalability aspects of multimedia services. The former applies to service system capability to adjust to available resources including network (core and access), storage and computational power, user’s terminal capacity and potentially context and user preferences. The latter characterizes service ability to scale with an increasing number of users, content types, sources and resources needed to offer the service. Task 3.2 will cover analysis of the current OTT solutions with respect to their ability to adapt services offered and their scalability. Some examples are source coding techniques such as Multiple Description Coding (MDC), Scalable Video Coding (SVC) and MPEG-DASH. It will examine the future use case scenarios and their requirements and describe architecture for OTT services that will exhibit the required adaptivity and scalability. Task 3.3: Architectures for Multipoint services OTT (TL: ALK, Participants: PSNC, TVN, UPEC, VID, VTT, PPO, SHEF) Multipoint service can be defined as a service that offers multiple access points and multiple ways of accessing the service on the one hand, and provides results in various ways and forms on the other. More importantly, multipoint service coordinates efforts and aggregates input from various users. Work in this task will concentrate on the OTT architectures that currently enable such services, requirements toward service architecture identified based on the future use case analysis and architecture that would address these requirements.

WP3 Partners and role (WPL; TL) Country: Effort allocation (PM) PSNC (WPL, TL3.1) Poland 15,5 PSNC will lead work in WP3 and in T3.1, where its main contribution will be. PSNC will describe CDN architectures for delay sensitive services and participate in the analysis of delay requirements for scenarios defined by WP2. In T3.2 PSNC will contribute the description of scalable CDN service architecture and participate in the analysis of scalability requirements for scenarios defined by WP2. In T3.3 PSNC will contribute towards description of architecture for services that aggregate input from various Confidential 50 (116) Celtic-Plus Project Description users. IND Spain 16,8 IND will focus on OTT architectural solutions for QoE assurance in delay sensitive services. ALK (TL3.3) Sweden 10 ALKIT will focus on algorithms, mechanisms and protocols for scalable and adaptive audiovisual communication services. This includes application of scalable video codes (e.g. H.264/SVC) and receiver- driven bandwidth adaptation for delay-sensitive OTT services, such as videoconferencing and VoIP, in both point-to-point and multipoint scenarios. ADTEL (TL3.2) Spain 33 ADTEL will contribute in WP3 in the design, implementation and validation of scalable and robust mechanisms such as MDC, SVC and MPEG-DASH suitable for the proposed distribution schemes (WP4). UPEC France 18 UPEC will contribute in T3.1, T3.2 and T3.3 as following: UPEC will work on the design of a holistic OTT service architecture for a video content provider. For example, UPEC will develop the architecture of the two use-cases proposed in WP2. In particular, it will design a QoE- based server selection method, using self-learning algorithms to maximize user’s QoE. Our work focus on a server selection layer based on parametric and evolving mechanisms that simultaneously attempts to acquire new knowledge and to optimize its decisions based on existing user's feedbacks. In a second step, UPEC will design an adaptive, virtualized network architecture able to dynamically reconfigure itself and scale to the increase of the popularity of a given OTT service considered multiple constraints (such as sensitive ones). The problem of efficiently mapping a virtual infrastructure over a wide- area optical network and guaranteeing the survivability in the event of failures is primordial. In fact, an efficient instantiation of virtual networks should guarantee the required QoS and QoE. These requirements are described in service contract named Service-Level Agreement (SLA). This latter includes the whole requirements, such as: i) computational resources, ii) bandwidth, iii) delay, etc. It is worth noting that communication resources are very critical for real time application (i.e. streaming). Accordingly, virtual infrastructure mapping should take into account these requirements in order to avoid violating SLA. We are dealing with the mapping of virtual networks within the Cloud’s backbone network into physical network in an

Confidential 51 (116) Celtic-Plus Project Description efficient way. ALU Spain 24 ALU will focus on multimedia delivery architectures in tasks T3.1 and T3.2. TVN France 28 In T3.2 Thomson Video Networks will propose a video system allowing the encoding/transcoding solution for producing live OTT services. Thomson Video Networks will implement on this system the HEVC encoding, the future encoding standard which will improve the compression efficiency allowing the network capacity increased by a factor 2 T3.3 With its common multi-profile encoding, Thomson Video system serves many different consumer devices. With this approach, this content is encoded once and packaged into multiple formats and multiple resolutions, allowing the reduction of processing capacity. This enables a single system to deliver the best television experience for many consumer devices (mobile phones, smartphones, tablets, PCs, STB, Connected TV and Satellite receivers). VTT Finland 21 VTT will develop adaptive http streaming technologies such as MPEG-DASH. Integration of adaptive streaming into CDN architectures will also be studied. Methods for enabling content creation and transmission from several users, as well as supporting heterogeneous device base as clients utilizing the content. PPO Finland 11 PPO will focus on OTT multimedia delivery architectures from operator's point of view. Contribution to T3.2. Naudit Spain 3 Naudit will work in task T3.1, dealing with the delay impact on OTT services SHEF Finland 3 SHEF will contribute to the T3.2 video content delivery architetures. VID Finland 6 Architecture for selected OTT videoconferencing (and streaming) service. Centralized and distributed (“cloud based”) architectures, multipoint communications. Streaming (of recorded video) and digital signage service architectures ACR Sweden 7 ACR will contribute to T3.2 in the work with scalable video coding. LTH Sweden 4

Confidential 52 (116) Celtic-Plus Project Description LTH will contribute to T3.2 in the work with scalable video coding CPLUS France 4 CPLUS will propose the evaluation of current OTT architectures employed based on different metrics (like delay, QoE, QoE, etc.) that will provide reference parameters for later improvement and optimization. For example, measuring Zapping Time or Service Distribution Delay, so as live dynamicity issues (transitions, real time storage for a direct access to Catch’up TV, etc.). TP Poland 16 TP will contribute to T3.1 and T3.2. In T3.1 TP will work on delay-sensitive delivery of OTT TV, with special interest on efficient distribution of live HD content. In T3.2 TP will focus on adaptive streaming technologies (e.g. MPEG-DASH) for content delivery to diverse access networks and terminals (PC, smartphone, tablet).

Deliverables (D) and milestones (M) Type (report, Due date (m/y): Indicate title or short explanation software) M3.1 Description of current OTT service Report M4 architectures (input from all tasks in the WP) M3.2 Use cases, scenarios and requirements Report M7 impact on architecture design D3.1 Description of OTT service Report M12 architectures and future scenarios (this report has input from all tasks in the WP) D3.2 Analysis of result impact on architecture Report M23 design

Confidential 53 (116) Celtic-Plus Project Description 4.4.8 WP 4 WP4 WP - Title: OTT content distribution WP Start date: M312 WP End date: M2413 Objectives This WP will deal with OTT content distribution from a practical systemic perspective. The user and the usage of OTT serices is in focus. On the one hand, different distribution schemes will be evaluated regarding performance (T4.2), in order to guarantee a satisfactory user experience. On the other hand, content demand patterns in existing OTT services will be analyzed and characterized (T4.1). The availability of detailed data sets on end customer content demand patterns among the partners builds a foundation upon which the WP can build models for customer behaviour. This approach will enable us to analyze performance of various distribution schemes under realistic conditions. Suggestions for content cache strategies, based on the customer demand patterns will be produced in T4.3. The cache strategies will detail e.g. which objects to cache at different aggregation levels in the network (data center, local network cache, terminal cache, etc, ). This is an important decision for e.g. mobile operators where bottlenecks may be found in the mobile backhaul network. Altogether the first 3 tasks of the WP will provide input to T4.4, in which we will analyze the energy consumption of all parts of the distribution chain under the conditions outlined in T4.1 – T4.3. The complex OTT media distribution chain handles increased amounts of traffic and it is clear that the energy consumption for storage and distribution is increasing. The availability of real data regarding customer demand patterns will enable the WP to make realistic calculations of energy consumption for different scenarios. An important parameter in this aspect is the content popularity, since the number of customers demanding an object is a crucial parameter for deciding where to cache the object, i.e. in the data center or in a cache close to the users. The work in the respective tasks of the WP will be integrated, in order to ensure knowledge transfer between the respective areas of expertise. Several intermediate milestones are planned. These milestones will summarize work within the task. The contents of these milestones will provide input into the deliverables of the WP, which will assemble and integrate results from several tasks, as indicated in the list of deliverables.

12 Measured in months from the project start date 13 Measured in months from the project start date Confidential 54 (116) Celtic-Plus Project Description Description and expected results Task 4.1: OTT content demand patterns (EABS/ACR, LTH, PRO, PSNC, PPO, UPEC, CPLUS, VTT, TP) Analysis of content demand patterns in live networks, and their implications on network and service design. In order to get reliable statistics on content demand patterns, a part of the work in the task is to assemble data from live networks. This activity will build upon methods and frameworks established in the IPNQSIS project, where data was collected simultaneously in Sweden and Finland. New data will be collected in NOTTS, and the collection and processing methods will be developed to fit in the NOTTS scope. The data will be collected, post processed and anonymized, so that it may be used for analysis in the task, without violating integrity or crossing any legal boundaries. The analysis of the data will focus on creating models for consumption patterns under certain circumstances, such as user type, access type, service type, etc. The models will provide input to T4.2, T4.3 and T4.4 regarding the impact on distribution schemes, cache strategies and energy from the consumption patterns. Task 4.2: Distribution schemes (CDN,P2P, etc) (VTT, PSNC, IND, ADTEL, ALU, ACR, TVN, UPEC, MIF, EABS, VID, PPO, SHEF, CPLUS) Analysis of different distribution schemes, comparison of their respective performance under realistic conditions. In order to achieve a reliable, cost-effective and feasible distribution, several existing mechanisms will be studied. This task will study, which distribution scheme is most suitable for OTT services. The bottlenecks of current distribution schemes especially in OTT use case are declared. The work will utilize the work done in T4.1, T4.1, and WP3. Also combining different distribution schemes like P2P and CDN will be studied, for instance, P2P techniques can be used in the last mile or among the clients in a local area in order to reduce the load in the CDN core. The main criterions for selecting the distribution scheme for content distribution are quality of service, reliability and cost. Input from T4.1. Task 4.3: Content storage, cache strategies (PSNC, ALU, ACR, EABS, UPEC, VID, CPLUS) Strategies for distributed caching of content in networks, close to the end users. The main goal of this task is to define strategies for distributed caching of content close to end users. The input for this process will come from WP2, WP3 and WP4 tasks: T4.1 and T4.2. First, use cases and scenarios provided by WP2 and subsequent requirements towards content distribution defined by WP2 and WP3 will be analyzed with respect to storage and caching. Scenarios and requirements for various kinds of OTT services will be the starting point for defining caching strategies. Next the results provided by T4.1 and T4.2, regarding content demand patterns and distribution schemes for OTT services, will be taken into account. Content demand has great impact on the effectiveness of caching close to the end users. Hence, the demand patterns identified by T4.1 will be a valuable input. Caching strategies also depend strongly on the distribution scheme. Different strategies are optimal for traditional CDN and different for P2P. The proposed caching strategies will be described in D4.1. At a later stage of the project, the impact of the proposed strategies will be analyzed and evaluated. Task 4.4: Energy efficiency analysis (LTH, ACR, MIF) The analysis and design of energy efficient media distribution and storage systems are complex tasks that require deep knowledge of network infrastructures, services, Confidential 55 (116) Celtic-Plus Project Description

WP4 Partners and role (WPL; TL) Country: Effort allocatio n (PM) ACR (WPL) Sweden 12 Acreo will lead the work in WP4. The main technical activity for Acreo in the WP is in T4.1, where content demand patterns will be monitored in live networks. The monitored data will be collected, processed and analyzed, in order to reveal characteristics of content demand patterns. Also implications of these patterns on network and service design will be analyzed. A part of the Acreo effort will also be spent on energy efficiency related to demand pattern. Here, we will analyze the impact of demand patterns on different distribution sschemes, and their respective impact on energy efficiency. EABS (TL4.1) Sweden 36 In T4.1 EABS will guide the technical work with requirements for data collection and post processing, as well as contribute to the analysis and modelling work to be performed on the acquired data. LTH (TL4.4) will focus on tasks 4.1 and 4.4. In 4.1, LTH will Sweden 8 contribute with traffic analysis in collaboration with Acreo. LTH will lead the work in task 4.4. Also, LTH will supervise master projects in collaboration with the other Swedish partners. PRO Sweden 6 Procera will contribute to the monitoring effort by providing expert knowledge on traffic identification and classification. Advanced monitoring schemes will be constructed, tailored to the project needs. ALK Sweden 4 Procera will contribute to advanced monitoring schemes will be constructed. VTT (TL4.2) Finland 15 VTT willl study how different distribution schemes work for OTT services. Especially CDN and adaptive HTTP streaming technologies are used as distribution schemes. VTT leads task 4.2. In addition, VTT participates the data collection for content demand pattern analysis. PSNC (TL4.3) Poland 11 PSNC will contribute in tasks T4.1, T4.2 and T4.3. Specifically, the contribution will include analysis of content demand data and identification of patterns typical for a CDN, analysis of content distribution schemes in CDNs, and description of caching strategies in CDN. ADTEL Spain 33 ADTEL will participate in task T4.2 designing, implementing and testing different distribution schemes. IND Spain 23

Confidential 56 (116) Celtic-Plus Project Description Indra will contribute to T4.2 in terms of defining the different distribution schemes to support OTT contents CPLUS France 12 CPLUS will offer its experience and real metrics that can provide insights of different key elements for this WP. For example, Storage and Content Retrieval Techniques, Content Delivery, Content Classification, Transcoding, System Load, and Delayed TV services. CPLUS will also work on the evaluation of the different distribution schemes and cache strategies proposed in T4.2 & T4.3 reliability, quality of service , performance, peak load… ALU Spain 32 Alcatel-Lucent is working on the development of advance infrastructure solutions for network service providers to deploy Digital Media Delivery capability. Suitable Digital Media Delivery Platform would accelerate time to market for consumer multi-screen environment as well as allow service providers to offer better video experience for customers. Advance technology and expertise in Content Delivery Networks are key to provide high performance video dsitribution as well as faster file download to subscribers. MIF France 9,6 The main contribution from Montimage is to adapt their monitoring tool to perform online analysis and prediction of OTT content demand, distribution and energy consumption; and also in defining Self Organising Network type optimisation strategies. Concerning energy consumption, they will work on how the network resources need to adapt to usage changes for reducing energy consumption. The work relates mainly to T4.2 and T4.4. TVN France 6 In T4.2, Thomson Video Networks will propose video encoding and adaptive bitrate streaming solution with interfaces to CDN providers, enabling the distribution of Over The Top Live services. UPEC will contribute in T4.1, T4.2 and T4.3 as following: France 10 UPEC will contribute to the analysis and modelling work to be performed on the acquired data collected in T4.1. UPEC will also develop their own testbed for a large set of young student population. In a second step, UPEC will explore the possibilities of various content distribution schemes, in the context of video streaming. In particular, it will design an optimal server selection algorithm that takes into account feedbacks from users, the network state and user profiles. In a third step, it will design an adaptive, virtualized network architecture able to dynamically reconfigure itself and scale to the increase of the popularity of a given OTT service. Also, UPEC will work on the self selected provider with adaptive mechanisms based on autonomic approaches and the development of a proactive distributed knowledge

Confidential 57 (116) Celtic-Plus Project Description scalable plan. This latter can be used to select the best provider for a given service based on real time passive and active users feedbacks. VID Finland 7 Distribution of H-264/svc based OTT video conferencing services, especially access through distributed router cloud. Caching of digital signage and streaming content PPO Finland 6 PPO focuses on Task 4.2. Contribution is to content distribution schemes. SHEF Finland 3 SHEF will contribute to video distribution schemes. Contibution is to task 4.2. TP Poland 10 TP will work in T4.1 on OTT content demand patterns, using its expertise from previous projects related with traffic monitoring.

Deliverables (D) and milestones (M) Type (report, software) Due date (m/y): Indicate title or short explanation M4.1 Report on distribution schemes Report M4 for OTT content distribution (T4.2) M4.2 First report on content demand Report M8 patterns (T4.1) D4.1 Caching strategy analysis Report M12 Input from T4.1, T4.2, T4.3. Led by T4.3 M4.3 Second report on content Report M16 demand patterns (T4.1) M4.4 Framework for energy efficiency Report M18 analysis (T4.4) D4.2 Impact analysis of OTT content Report M23 distribution (input from all tasks, led by T4.4)

Confidential 58 (116) Celtic-Plus Project Description 4.4.9 WP 5 WP5 WP - Title: QoE monitoring and control WP Start date: M314 WP End date: M2415 Objectives Over the top delivery of content sets new challenges related to service quality. This work package focuses on the issue of Quality of Experience (QoE) for OTT services. The work is structured in three parts: QoE modelling, tools for QoE monitoring, and QoE maintenance and control. Description and expected results Task 5.1: QoS analysis for QoE modelling (UPEC, IND, VTT, VID, PPO, SHEF, ALU, NAU, VGC, MIF, ITP) While relationship between objective QoS parameters and subjective QoE is quite well covered in earlier work for services such as video and audio streaming using traditional streaming methods (e.g. RTP), the QoE models for OTT services haven’t been so thoroughly studied. This task develops the methods and models for QoE estimation for NOTTS services. Task 5.2: QoE monitoring and service supervision tools (DYC, IND, ALU, VTT, VID, PPO, PSNC, NAU, VGC, MIF, ITP, UPEC) This task is responsible for the design, development, and implementation of tools for monitoring of OTT service delivery. This includes both network traffic analysis based tools for QoE monitoring and service supervision tools based on application/platform level monitoring. Task 5.3: QoE maintenance and control (VTT, IND, VID, PPO, MIF, UPEC) Awareness on the performance of service delivery can be used to optimize it on two levels. At the network level QoE information can be used to perform intelligent network control operations such as access control or traffic prioritization. If the network is unable to deliver good enough performance, operations at the application layer can be used to deliver highest possible quality. This task includes the development of control mechanisms for QoE maintenance both for the network and application layer.

WP5 Partners and role (WPL; TL) Country: Effort allocation (PM) VTT (WPL, TL) Finland 22 VTT will lead the work package. In addition, VTT will lead task T5.3 where methods on utilizing information on quality delivered will be used to perform control actions both at the network and application level. VTT will also participate tasks for QoE modelling and monitoring. VID Finland 13 QoS analysis of OTT selected video conferencing and streaming services for QoE modelling. Either video conferencing or digital signage QoE monitoring and supervision tool development. Maintenance tools for the solutions. PPO Finland 12 PPO will work on QoE monitoring from the network

14 Measured in months from the project start date 15 Measured in months from the project start date Confidential 59 (116) Celtic-Plus Project Description operator’s perspective. SHEF Finland 3 SHEF will contribute to QoE monitoring from IPTV service providers perspective. PSNC Poland 8,5 PSNC will take part in T5.2 and will design, develop and implement tools for service supervision that will be based on application/platform level monitoring parameters. A framework for service monitoring, along with appropriate interfaces will be defined and implemented.

ALU Spain 24 ALU will contribute on QoS analysis for QoE modelling for OTT related multimedia services DYC (TL) Spain 31 DYC will develop their monitoring tool to be able to analyze OTT content. DYC is willing also to offer their developing software team for the implementation of any aggregation software that may be necessary to integrate data generated by other probes. IND Spain 32,2 Indra contributes to all task in this WP5 in terms of QoE Analysis, QoE supervision requirementes and monitoring issues to feed QoE control management. NAU Spain 23,1 Naudit will participate in tasks T5.1 and T5.2. In T5.1 it will contribute to the development of methods and models for QoE estimation for NOTTS services based on measured QoS. In T5.2 it will contribute to the design, development, and implementation of tools for monitoring of OTT service delivery. VGC France 16 VGC will develop the methods and models for QoE estimation for NOTTS services and implement them in CPE devices. MIF France 19,2 MIF will adapt its fuzzy logic methods for the estimating QoE of OTT services. This, as well as optimization procedures (automated and/or manual), will be integrated to the MMT monitoring tool. ITP France 18 ITP contributes to the definition of methods and models for QoS analysis and QoE modelling. ITP also participates to the development of monitoring tools. UPEC (TL) France 16 UPEC will contribute in T5.1, T5.2 and T5.3 as following:

Confidential 60 (116) Celtic-Plus Project Description As UPEC’s use cases are relying on an accurate assessment of the quality of the content perceived by end-users, we will focus on developing specific QoS/QoE correlation models for OTT services, and in particular in video services over TCP. A large number of models have been proposed for videos delivered over RTP/UDP. One has long considered that TCP is not suitable for multimedia streaming traffic, especially for video, because of large end-to-end delay variations and sudden decrease of TCP throughput when it reaches a congestion state. Today’s Web applications for video playback are using the Transmission Control Protocol (TCP) as a transport protocol rather than the RTP/UDP because mostly of video contents over the internet are not live and users have larger bandwidth than the video bitrates. Therefore, an increasing number of video services are based on the HTTP or RTMP protocols, which rely on the TCP transport protocol. By using the buffering and retransmission mechanism of TCP, it is possible to eliminate the effects of packets losses, which improves the visual quality (eliminates missing data) but introduces buffering issues that must be taken into account in a QoS/QoE correlation model. UPEC will also contribute to define a real-time control/command plan which maintain the global chain treatment based on QoE feedbacks and the real state of the network. ILN France 9 ILN will work on new passive approach for end user context (bandwidth, latency, jitter, device performance…) analysis. In this task, we will specifically study the behavior of download process inside the browser regarding slow start strategy used by TCP. The goal is to provide an estimate of end user available bandwidth without filling it completely, being as unintrusive as possible.

Deliverables (D) and milestones (M) Type (report, software) Due date (m/y): Indicate title or short explanation M5.1 State of the art in QoE modelling Report M9 for OTT services M5.2 Preliminary design of OTT QoE Report M11 monitoring and service supervision tools M5.3 Preliminary design of OTT QoE Report M12 maintenance and control methods D5.1 QoE models for OTT services Report M21 D5.2 Tools for OTT QoE monitoring Report M22 and service supervision D5.3 Methods for OTT QoE Report M23 maintenance and control

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Confidential 62 (116) Celtic-Plus Project Description 4.4.10 WP 6 WP6 WP - Title: Demonstrations, Test Beds and Prototyping WP Start date: Month16 6 WP End date: Month17 24 Objectives This WP copes with the Design and Implementation of the Test Beds as well as the build of the Prototypes and Demonstrators of the project results, corresponding to the OTT Services Architectures and Content Distribution defined in WP3 and WP4, as well as the integration with the QoE Monitoring and Control components defined in WP5. The activities performed as part of this WP are split in two tasks: T6.1 dealing with Test bed design and implementation and T6.2 dealing with the build of Prototypes and Demonstrations of project results. Participants: ALU, IND, NAU, ADTEL, ALK, VTT, PPO, VGC, UPEC, MIF, VID, TVN, PSNC Description and expected results Task 6.1: Test Bed Design and Implementation (DYC, ALU, IND, NAU, VTT, VID, PPO, SHEF, VGC, UPEC, MIF, TVN, PSNC, CPLUS, TP) This task serves to the implementation of a functional OTT test-beds that uses the technologies studied in previous WP’s: Definition of interfaces between the different components of the system. Integration of components developed in previous WP’s, Implementation of testbed components, Validation of components and equipment to check compliance with expected quality and stability parameters. Testing of use cases. Task 6.2: Prototypes and Demonstrators of project results (ALK, ALU, IND, NAU, ADTEL, ALK, VTT, VID, PPO, SHEF, UPEC, MIF, TVN, PSNC, CPLUS, TP) This task will focus at development and building of Prototypes and Demonstrators.

Prototypes and demonstrators will leverage the work performed in previous WP’s to show suitable OTT architectures for content distribution as well as QoE monitoring and control.

16 Measured in months from the project start date 17 Measured in months from the project start date Confidential 63 (116) Celtic-Plus Project Description Effort WP6 Partners and role (WPL; TL) Country: allocation (PM) ALU (WPL) Spain 40 ALU will take part in tasks T6.1 and T6.2. In T6.1 it will contribute in the testbed design and implementation for OTT service delivery. In T6.2 it will work on the development of prototypes and demonstarators dealing with multimedia content distribution. IND Spain 27,6 Indra will participate in both tasks for testbed design and management of the prototypes and demosntrators. NAU Spain 15 Naudit will take part in tasks T6.1 and T6.2. In T6.1 it will contribute in the testbed design and implementation, defining interfaces with the implemented monitoring tools, and validating such monitoring tools in use cases. In T6.2 it will work on the development of prototypes for QoE monitoring in OTT services. DYC (TL6.1) Spain 20,7 DYCEC is task leader. He will focus mainly in the development and integration of test beds.

ADTEL Spain 14 ADTEL is focusing on development of prototypes and demostrators of OTT services. ALK (TL6.2) is focusing on development of prototypes Sweden 6 and demostrators of OTT services. VID Finland 12 Test Bed Design and implementation of selected OTT video conferencing and digital signage solutions developed in previous WPs, use case testing. Prototyping and demonstrations of vid conf and digital signage solutions. VTT Finland 16 VTT will participate in design and development of Finnish demonstrator. A prototype for demonstrating projects results will be build and used for demonstrations as well as for making tests with real users. PPO Finland 16 PPO will participate test bed design, implementation and demonstrations. SHEF Finland 6 SHEF will participate to test bed design, implementation and demonstrations. VGC France 8 VGC will create a test bench representing the last mile to integrate, validate and run test on NOTTS components developed by partners and applicable in CPE

Confidential 64 (116) Celtic-Plus Project Description equipment. UPEC France 4 UPEC will be involved in T6.1 and T6.2 based on their use cases which are relying on an accurate assessment of the quality of the content perceived by end-users. The demonstrator will focus on developing specific QoS/QoE correlation models for OTT services, and in particular in video services over TCP. The whole testbed wil integrate the CDN architecture proposal, the self learning virtualization meta layers and the proposed knowledge plan. MIF France 4,8 MIF will integrate its monitoring and optimisation tools to the NOTTS demonstrator. ILN France 15 ILN participates in all tasks. CPLUS France 12 CPLUS will bring its expertise in order to provide content, distribution platforms, and assist in the implementation of test beds that will permit the experimentation and measurement of key performance indicators. TVN France 5 TVN will contribute as described hereafter to WP6 T6.1 – Test bed design and implementation: TVN will contribute to the definition of the interfaces, to the integration and validation of our convergent video system with the NOTTS system. T6.2 – Prototypes and demonstrators : TVN will participate to the demonstrations dealing with OTT content distribution and which will use the TVN equipment developed in the other WPs. PSNC Poland 21,5 PSNC will be involved in T6.1 and T6.2 to design and develop testbed components that will implement caching strategies, content distribution schemes and will integrate them with other testbed components. PSNC will also integrate service supervision tools developed in T5.2 with the testbed. The prototypes and demonstrators will be the result to be presented. TP Poland 24 TP will contribute to T6.1 and T6.2. It will work on testbed design, providing its expertise as network and service operator. TP will develop and evaluate prototypes of NOTTS project in the testbed facilities, covering end-to-end chain of OTT TV services (with content preparation, service platform, content delivery, access network, end device).

Confidential 65 (116) Celtic-Plus Project Description

Confidential 66 (116) Celtic-Plus Project Description Deliverables (D) and milestones (M) Type (report, software) Due date (m/y): Indicate title or short explanation D6.1.1 Definition of interfaces (T6.1) Report M11 M6.1 Integration of tools and test-bed Report&SW M21 implementation (T6.1) D6.1.2 Integration of tools and test- Report&SW M24 bed implementation (T6.1) D6.2 OTT Demonstrator Phase 1 Report&SW M13 (T6.2) M6.2 Specification of Prototypes Report M21 (T6.2) D6.3 OTT Integrated Prototypes and Report&SW M24 Demonstrator Phase 2 (T6.2)

Confidential 67 (116) Celtic-Plus Project Description 4.4.11 WP 7

WP7 WP - Business models and exploitation of project results WP Start date: M018 WP End date: M2419

18 Measured in months from the project start date 19 Measured in months from the project start date Confidential 68 (116) Celtic-Plus Project Description Objectives This WP deals with the exploitation of projects results, their dissemination and standardisation. These are crucial issues since they will ensure the lasting impact of the achievements expected from the project. It is important to both address the existing standards and contribute to the on-going development of new ones. In order to make the project objectives, proposals and results widely known to the general public, academic communities and stakeholders (telecom operators, service providers, etc.), a significant number of dissemination activities will be planned, specified and performed. Also relations with related projects will be considered within this WP. As the number of actors involved in media distribution is increasing, the complexity and competition increases. The roles of the actors vary, as many are trying to get a piece of the revenue. It is no longer easy to define companies just as “operators” anymore, as the operators may also provide their own CDN. In some constellations, the internet transit providers join forces with a CDN, but in others, the transit provider is bypassed by the content providers that join forces with CDN. The revenue from advertising is increasing, while transit prices are decreasing, creating new economic conditions for the actors. This WP will analyze the current economy and roles concerning the media distribution over the internet. Business models of the actors will be investigated, and scenarios for the future will be created. The issues of rights and security are closely related to the business models and the available services. It is of paramount importance that the content owners have basic trust in the security solutions deployed by content providers and CDNs. This is the very foundation on which digital media distribution is built. In this task, the current situation will be described regarding rights management, security mechanisms to protect these rights. The cost of deployment is also tightly bound to the distribution model, security mechanisms, and the customer base that may be reached. The WP leader will be supported by the industrial partners (Indra, ALU, Ericsson, Thomson Video Networks, PPO, Alkit, Montimage, CPLUS, Procera, Naudit, Dycec, SHEF and Videra) to assess the project results in terms of their technical and economical feasibility, and relevance and by the academic partners (Acreo, VTT, ITP , PSNC, ADTEL) for the support of dissemination activities. Both industrial and academic partners will participate in the design of scenarios leading to the development of business models for the proposed OTT services. Description and expected results T7.1: Business models and market trends (TVN, ITP, CPLUS, PPO, PSNC, VID, SHEF, MIF, VTT, TP) This task has as main objective the design and description of business models associated with OTT media delivery. Scenarios for the future will be elaborated and proposed by the industrials partners in order to provide general business model for different OTT services. They will be discussed by the partners and included in the exploitation plans. As a reference, we will consider the main business models used in the OTT context which are: • Revenue from advertisements In this case, OTT providers obtain revenue by including advertisement in the content delivered. An example of this scheme is presented by Hulu, offering ad-supported on- demand video [hulu12]. • Subscription based The perception that content on the Internet is always free [NYT07], have a negative impact on this type of model. However, users are willing to pay if the delivery content has high quality standards. We see players like Netflix [OBI10] where users pay a monthly fee to access a huge amount of multimedia content. Confidential 69 (116) Celtic-Plus Project Description • No fees, free model In this scenario operators provide OTT services for free with high QoE. The point is to attract more subscribers, increasing customer satisfaction and reducing churn rates. • Pay-per-view In this scenario the subscriber pays for each video session with high QoS. In this case the only source of revenue is what the user pays. However, by creating partnerships with content providers, operators can generate revenue as well. They will pay the operator for delivery of their content with high QoS to Pay-per-view users. The common denominator of the afore mentioned approaches is centered on high quality of Experience and about solving technical challenges like Diversity Environment (multiple devices, diverse multimedia formats and Operating systems, etc.), Content Management and Delivery among other factors. Thus, in this task all those elements will be analyzed to provide and propose adapted Business models for OTT Services. T7.2: Socio-economic, legal and security aspects (ALU, IND, NAU, DYC, ITP, TVN, EABS, LTH, VGC, VTT) This task will examine current and future trends for the socio-economic patterns associated to OTT services connected to different Business Cases. The main goal is to link Internet social behavior with different Business Models. It will permit a better understanding of the commercial approaches to take into account when deploying OTT services. In this task, we are also concerned with legal and security issues. It will consider Digital Rights Management Systems (DRM) analysis. DRM allows limiting the usage of digital content in authorized platforms only thus making it necessary for OTT services. Security elements like encryption, policies, confidentiality, and key managements are also to be studied as well as QoE (Quality of Experience) based on SLA (Service Level Agreement) management. It will also investigate solutions for content protection, which requires adequate security mechanisms that do not have negative impact on service performance. This task will also analyze the techno economic factors that influence the cost for service deployment. In addition the QoE based SLA management issues will be included in this task. T7.3: Demos and Exploitation of project results (VTT, IND, ALU, NAU, DYC, ADTEL, CPLUS, PPO, PSNC, VID, SHEF, MIF, ITP, TP) The exploitation strategy will be designed taking into account the market potential and the viability of the resulting technology, i.e. information that will be collected regarding the results and achievements of the project. This will be applied to an appropriate competitive strategy analysis framework to identify possible roots and routes for exploitation of NOTTS. Furthermore, feasibility studies will be conducted, and relevant models for resource and risk management will be deployed. The project website, presentation leaflets and posters serve as a means for continuous dissemination of information about the project for public awareness as well as internally for the project participants. The website is intended to remain as a permanent information source on the project and its results even after the project ends. The hosting of the site will be organised with this aim in mind. The project Consortium will also be provided with effective digital communication tools to facilitate easy exchange of information and cutting down of manual information handling to support the internal Consortium RTD communications. In addition the consortium will deal with external stakeholders to take into account broader perspectives and encourage exploitation. Confidential 70 (116) Celtic-Plus Project Description T7.4: Dissemination and standardization (ITP, all participant partners) The dissemination activities include the development of dissemination material (leaflets, posters, bulletins and handouts, etc.), the creation of an interactive web site, the organisation of conferences, workshops and even press-conferences, the publication of papers, journals and articles and the organisation of special forums for debate and consensus between the industry, the users and the rest e.g. stakeholders. In particular, we plan to organize two workshops to disseminate the results of the project. The workshops will be planned for the first and second year of the project and they will be open both to members of the project and to invited participants. For ensuring a successful dissemination policy, specific dissemination plans will be worked out first at 6 months and then every 12 months, aiming to plan the next year project dissemination activities in the following year and to report the already performed actions. The initial project task will be the design of the NOTTS image and “branding” (logos, etc). A detailed calendar of events will be created and updated yearly, containing all relevant international and national conferences, exhibitions and events. Based on this, articles will be submitted for publication as soon as some initial results are ready. This activity will be also responsible for exploiting material generated from the plateform and to organise its dissemination to other target groups and to a wider audience. This project will develop a pro-active strategy for both integrating existing standards and for standardising results from NOTTS. Participation is planned on targeted standards bodies and forums in order to accomplish the goals of the project and to establish timely, market-oriented standards of good quality. In particular, some of the partners are members of ETSI, IETF, ISO and ITU and participate actively on topics related to QoS data interfacing and protocols for traffic measurement.

WP7 Partners and role (WPL; TL) Country: Effort allocation (PM) ITP (WPL, TL) is the leader of this WP. ITP will be in France 15,6 charge of the elaboration of the dissemination planning and execution. ITP will also contribute to the dissemination by the publication of the results in journals and scientific conferences, by the participation to the standards contributions. IND will contribute to business models and the exploitation of Spain 12 project results, coordinating the public activities for external stakeholders (Celtic, official booths, etc). ACR will contribute to dissemination and contribution to standards Sweden 4 activities. Dissemination activities will be in the form of scientific papers and workshop presentations. In T7.4, ACR contributes via involvement in the work in VQEG where Acreo is leading the Independent Lab Group and Joint Effort Group as Co-chair., The work of and results are fed into the appropriate study group in the ITU e.g. ITU-T SG 9, SG 12 and ITU-R WP6Q Acreo also act as VQEG/JEG task force leader channelling the work from EU Cost action IC1003 QUALINET into the Project. ACR is also involved in ETSI MOI. ALU (TL) will take part in the dissemination activities of the Spain 13 research outcomes, promoting them, in particular, through the related publications, conferences and workshops. VTT (TL) will participate the work on business models, contribute Finland to dissemination activities by means of academic and trade 10

Confidential 71 (116) Celtic-Plus Project Description publications, and participation in workshops and other dissemination forums. VTT will also lead task T7.3.

TVN (TL) will contribute to the design of Business France 4 models: TVN will focus on Techno-economic analysis of OTT multimedia delivery based on HEVC encoding.

PPO will contribute to the work on business models, Finland 5 dissemination activities and demo presentations.

VGC writes presentations to describe these new NOTTS France 1 QoE features and presents them to existing customers and prospects. It also contributes to the creation of new pages on VGC web site about this project.

LTH will contribute to task T7.2 and 7.4 Sweden 12

ALK will contribute to T7.4 Sweden 3

MIF will participate in the dissemination and exploitation, France 4,8 in particular to increase the awareness of the NOTTS approach and results in industry. MIF will define and carry out an open source strategy for exploiting its monitoring and management tool.

DYCEC is interested in participating in T7.4. DYCEC will Spain 6 contribute to dissemination activities by participating in workshops and conferences.

NAU will contribute to tasks T7.4, T7.2 and T7.3. Spain 2

CPLUS will contribute, based on its experience, to the France 6 design of business models. It will also contribute to the elaboration of the exploitation plans for the project results exploitation.

SHEF will contribute to to the work on business models, Finland 3 dissemination activities and demo presentations.

VID: Participation to work on business models, demos Finland 8 and exploitation planning and dissemination activities (T7.1, T7.3, T7.4)

PSNC will participate in the dissemination of the project Poland 6 results during conferences, exhibitions and demos (T7.4). This will include the preparation of demonstrations, publication of papers, and presentation the project results at conferences and workshops. PSNC will produce short project videos, describing the project scope, presenting the approach taken and expected results (T7.1). PSNC will also take part in exploitation of project results (T7.3) that may be possible through the integration of selected components with media delivery platform operated by PSNC in PIONIER network.

ADTEL provides both state-of-the-art about future Spain 8 Confidential 72 (116) Celtic-Plus Project Description internet and the new technologies developed to the Catalan innovation centers and industry, mainly vendors and operators. The main research outcomes in NOTTS will be dissemination through conferences, scientific journals and technical workshops and standardisation.

UPEC will take part in the dissemination activities of the France 4 research outcomes, promoting them, in particular, through the related publications, conferences and workshops. UPEC will also participate to standardization process in the IEEE ComSoc by leading this part in IEEE SC TC.

EABS. Ericsson will contribute to T7.2, with the work on Sweden 11 security analysis and requirements for OTT services. One aspect of the research is the question how to realize security mechanisms in a client without having comprehensive security requirements to the extent that the client must be a trusted device and the level at which the client can stand against manipulation by its users. Specific questions are e.g. how to design a key management solution for such caching solution and how to address the user privacy issues if other entities can operate in a users client cache. Also, EABS will contribute to T7.4 with dissemination efforts.

TP Poland 2 TP will contribute to T7.1, T7.3 and T7.4. In T7.1 TP will work on future scenarios and business models viable for telco operator and OTT service provider. In T7.3 TP will work on project results exploitation, while in T7.4 TP will contribute to dissemination of project results through conference and journal publications and presentations.

Deliverables (D) and milestones Type (report, software) Due date (M) (month/yyyy): Indicate title or short explanation M7.1.1 Current market situation and Report M10 actors in media distribution D7.1.1 Market situation and business Report M24 models for the actors in media distribution – scenarios for the future M7.2.1 Security mechanisms for Report M13 media distribution – a survey D7.2.1 Techno economic analysis – Report M20 deployment scenarios D7.2.2 QoE based SLA Report M23 management D7.3.1: The consortium Exploitation Report M12 Plan and demos version 1 D7.3.2: The consortium Exploitation Report M24 Plan and demos version 2 Confidential 73 (116) Celtic-Plus Project Description D7.4.1 NOTTS Website Web-site M2 D7.4.2 NOTTS brochure Report M2 D7.4.3: Dissemination and Standards Report M12 activities (I) D7.4.4: Dissemination and Standards Report M24 activities (II)

Confidential 74 (116) Celtic-Plus Project Description 4.4.12 Deliverables Overview (All deliverables and Milestones in a single list) Deliverables (Dy.x) and milestones Type (report, software) Due date (My.x) (month/yyyy): Indicate title or short explanation M1.1 Kick-off meeting report report M2 M1.2 Annual CELTIC audit- Year 1 report M12 M1.3 Annual CELTIC audit- Year 2 report M24 M3.1 Description of current OTT service report M4 architectures M3.2 Use cases, scenarios and report M7 requirements impact on architecture design M4.1 Report on distribution schemes for report M4 OTT M4.2 First report on content demand report M8 patterns M4.3 Second report on content demand report M16 patterns M4.4 Framework for energy efficiency report M18 analysis M5.1 State of the art in QoE modelling report M9 for OTT services M5.2 Preliminary design of OTT QoE report M11 monitoring and service supervision tools M5.3 Preliminary design of OTT QoE report M12 maintenance and control methods M6.1 Integration of tools and test-bed report M21 implementation M6.2 Specification of Prototypes report M21 M7.1.1 Current market situation report M10 and actors in media distribution M7.2.1 Security mechanisms for report M13 media distribution – a survey D1.1 Periodic report (1st year) report 12 D1.2 Periodic report (2nd year) report 24 D2.1 Use cases and scenarios report 4 D2.2 Requirements report 7 D3.1 Description of OTT service report 12 architectures and future scenarios D3.2 Analysis of result impact on report 23 architecture design D4.1 Caching strategy analysis report 12 D4.2 Impact analysis of OTT content report 23 distribution D5.1 QoE models for OTT services report 21 D5.2 Tools for OTT QoE monitoring and report 22 service supervision D5.3 Methods for OTT QoE maintenance report 23 and control D6.1.1 Definition of interfaces (T6.1) report 11 D6.1.2 Integration of tools and test-bed report 24 implementation (T6.1) Confidential 75 (116) Celtic-Plus Project Description D6.2 OTT Demonstrator Phase 1 (T6.2) Report, software 18 D6.3 OTT Integrated Prototypes Phase 2 Report, software 24 (T6.2) D7.1.1 Current market situation and report 24 actors in media distribution D7.2.1 Techno economic analysis – report 13 deployment scenarios D7.2.2 QoE based SLA management report 23 D7.3.1 The consortium Exploitation Plan report 12 and demos version 1 D7.3.2 The consortium Exploitation Plan report 24 and demos version 2 D7.4.1 NOTTS Website Report, software 2 D7.4.2 NOTTS brochure report 2 D7.4.3 Dissemination and Standards report 12 activities (I) D7.4.4 Dissemination and Standards report 24 activities (II)

Mileston Milestone name Work Expected e Packages date20 Number Involved M1.1 Kick-off meeting report WP1 M2 M1.2 Annual CELTIC audit- Year 1 WP1 M12 M1.3 Annual CELTIC audit- Year 2 WP1 M24 M3.1 Description of current OTT service architectures WP3 M4 M3.2 Use cases, scenarios and requirements impact WP3 M7 on architecture design M4.1 Report on distribution schemes for OTT WP4 M4 M4.2 First report on content demand patterns WP4 M8 M4.3 Second report on content demand patterns WP4 M16 M4.4 Framework for energy efficiency analysis WP4 M18 M5.1 State of the art in QoE modelling for OTT WP5 M9 services M5.2 Preliminary design of OTT QoE monitoring and WP5 M11 service supervision tools M5.3 Preliminary design of OTT QoE maintenance WP5 M12 and control methods M6.1 Integration of tools and test-bed implementation WP6 M21

20 Measured in months from the project start date Confidential 76 (116) Celtic-Plus Project Description M6.2 Specification of Prototypes WP6 M21 M7.1.1 Current market situation and actors in media WP7 M10 distribution M7.2.1 Security mechanisms for media distribution – a WP7 M13 survey

Del. Deliverable name WP Disseminati Delivery No. No. on month22 level21 D1.1 Periodic report (1st year) 1 CO 12 D1.2 Periodic report (2nd year) 1 CO 24 D2.1 Use cases and scenarios 2 PU 4 D2.2 Requirements 2 RE 7 D3.1 Description of OTT service architectures 3 PU 12 and future scenarios D3.2 Analysis of result impact on architecture 3 RE 23 design D4.1 Caching strategy analysis 4 RE 12 D4.2 Impact analysis of OTT content distribution 4 PU 23 D5.1 QoE models for OTT services 5 PU 21 D5.2 Tools for OTT QoE monitoring and service 5 CO 22 supervision D5.3 Methods for OTT QoE maintenance and 5 CO 23 control D6.1.1 Definition of interfaces (T6.1) 6 CO 11 D6.1.2 Integration of tools and test-bed 6 CO 24 implementation (T6.1) D6.2 OTT Demonstrator (T6.2) 6 CO 18 D6.3 OTT Integrated Prototypes (T6.2) 6 CO 24 D7.1.1 Current market situation and actors in 7 PU 24 media distribution

21 PU = Public, RE = Restricted to a group specified by the consortium, CO = Confidential, only for members of the consortium

22 Measured in months from the project start date Confidential 77 (116) Celtic-Plus Project Description D7.2.1 Techno economic analysis – deployment 7 PU 13 scenarios D7.2.2 QoE based SLA management 7 PU 23 D7.3.1 The consortium Exploitation Plan and 7 PU 12 : demos version 1 D7.3.2 The consortium Exploitation Plan and 7 PU 24 : demos version 2 D7.4.1 NOTTS Website 7 PU 2 D7.4.2 NOTTS brochure 7 PU 2 D7.4.3 Dissemination and Standards activities (I) 7 PU 12 D7.4.4 Dissemination and Standards activities (II) 7 PU 24

Confidential 78 (116) Celtic-Plus Project Description 5. PROJECT MANAGEMENT

The project management of NOTTS proposal is based on efficient proved-engaging coordination of inherited successful Celtic projects TRAMS (Celtic Call 4, Winner of the Celtic Excellence Award in Gold 2010) and IPNQSIS (Celtic Call 6, in progress, Candidate for Celtic Excellence Award 2013):

Figure 6: NOTTS Project Management

Project Coordinator (PC) The PC represents the project and the consortium as a whole, manages project resources, monitors overall project performance, reports to the CELTIC organisation, and promotes project visibility. In addition, he is also the chair of the Project Coordination Comittee meetings and is the primary contact point for all formal communication between the project and the CELTIC office as well as any other external stakeholders. The Project Coordinator is Antonio Cuadra-Sánchez23 (IND).

Scientific Coordinator (SC) The role of the SC is to audit the R&D performance of the project and ensure successful implementation of the scientific and technical objectives. The SC is responsible to resolve any issue arising from the details of the project work programme and to ensure that effective solutions to any implementation problems or technical limitations devised. The SC is also the direct communication link between the Project Coordinator and those conducting the actual technical work. Finally, the SC chairs meetings of the WP Leaders Board.

23 Antonio Cuadra-Sanchez has coordinated several consortium projects in the area of QoE, standardization programs and industry initiatives, such as IPNQSIS Celtic Project, PRINCE Spanish Consortium, Managing Customer Experience initiative of the TeleManagement Forum and Telefonica-O2 expert team on QoE amongst others, and has also authored two patents and more than 70 publications in the same innovation field of customer experience. Confidential 79 (116) Celtic-Plus Project Description The Scientific Coordinator is Andreas Aurelius24 (ACR).

Project Coordination Committee (PCC) PCC is responsible for the overall management, strategy, planning and control of the project. The PCC defines the overall strategic objectives and milestones for the project. It monitors the evolution of the work packages, and proposes the formal changes in the project (e.g. new partners, major re-allocation of resources). The PCC will act as the decision making body for the Project. Each Consortium member will nominate one executive representative to the PCC. Each member of the PCC will have due authorisation to discuss, negotiate and decide on the actions proposed or to accept the recommendations made. Decisions taken by the PCC will be based on consensus, otherwise voting will take place.

WP Leaders Board (WPLB) WPLB is responsible for the technical and scientific coordination for the day-to-day management of the work and for the collaboration at both the Work Package (WP) level and between activities. It collects inputs from the partners and prepares the regular work package reports. Cooperation between activities is organised by regular WPLB meetings. The WPLB assumes overall responsibility towards the PCC for liaison between the Parties for analysing and approving the results generated in Work- Packages. The WPLB is the entity responsible for implementing the decisions of the PCC.

The WP Leaders are:

 WP1: Antonio Cuadra-Sánchez (IND)  WP2: Marek DąbrowskiAntti Heikkinen (VTTTP)  WP3: Miroslaw Czyrnek (PSNC)  WP4: Andreas Aurelius (ACR)  WP5: Jukka-Pekka Laulajainen (VTT)  WP6: Eugenio Rogles (ALU)  WP7: Ana Cavalli (ITP)

24 Andreas Aurelius has extensive experience in participation and coordination of European and national research projects. He coordinated the TRAMMS project, which received the Celtic award of excellence in gold 2010 and was promoted as a Eureka success story. He has also coordinated the Swedish consortium in the Celtic IPNQSIS project. Confidential 80 (116) Celtic-Plus Project Description 6. DETAILS ON BUDGET AND FUNDING

6.1 Budget and Funding Situation of Participants

The NOTTS focus of creating solutions for distribution of over the top content is one of the most important and relevant challenges today, as the volume of OTT content is virtually exploding. There is a fundamental need for coordination and collaboration to tackle the challenges posed by this problem, since the number of different actors involved is large. One service provider cannot create its own solution without depending on close collaboration with operators, content owners, producers, etc. This is why collaboration is needed, in order to create common standards, interfaces, best practices for the common good of all involved actors. We believe that NOTTS results in the area of QoE controlled over-the-top environment development for media delivery will enable market players to enhance their services and provide them in a new competitive way that focus on end-user expected quality of experience. Several European hearsays support the economic and social relevance of the NOTTS project such as Ovum Ltd. report on OTT market25, the National Observatory of Telecommunications and Information Society (ONTSI) annual report of digital content in Spain 201126 and the Norwegian government laws to provide cheap access to high quality internet OTT services to all the citizens27. Customers are devoted to OTT services, obviously, although telecoms operators do not know what should be the business case for them. Ovum measured for 2011 globally and found OTT cannibalization of lost revenues to mobile operators out of text messaging at 14 Billion dollars, and according to the growth pattern, we get the cannibalization level at about 20% by the end of this year 2012. This way some operators try to set up their own OTT services. In the USA, T-Mobile launched Bobsled, while in Spain, Telefonica has launched Tu Me. And on the other hand the operators also propose to limit shut down or charge extra for uses of those services, just like TeliaSonera in Sweden is now doing for Skype. Their (new) contract terms say their unlimited data plan explicitly excludes access to Skype and if Skype is used, those data charges will be above the standard all-you-can-eat package. Funding will be assumed in a similar way as is other projects like this, where a part will be funded by the local PA while the rest, up to the total budget, will come from each partner. Each partner is checking with their national PA the possibilities to get funds for their participation within the project. Expectations are high so far, and although the percentage may turn lower, it doesn’t seem to put the project in risk. In case of stepping-out of some partners or reduced/missing funding for some countries, the amount of work will be reduced or new partners will be invited.

6.2 Specification of additional budget (equipment, other costs)

Additional budget includes costs to be incurred in development and integration of equipment, acquisition of equipment for testing and of laboratory instruments and travel costs when national funding allows.

25 http://ovum.com/2012/05/16/foreign-takeovers-highlight-the-plight-of-europes-telcos/ 26 http://www.ontsi.red.es/ontsi/es/estudios-informes/informe-anual-de-los-contenidos- digitales-en-espa%C3%B1a-2011 27 http://www.regjeringen.no/nb/dep/sd/tema/Telekommunikasjon/Bredband.html? id=426333 Confidential 81 (116) Celtic-Plus Project Description Travel costs are justified as it will be needed to attend several follow-up meeting between the partners (one travel per quarter) trying to conceal reviews with the follow- up meetings. Researchers will also travel to attend standardization meetings and international conferences to disseminate the project results. Travel costs for the Spanish consortium are included into indirect cost. A specific table for additional funding can be located at section 8.3.

Confidential 82 (116) Celtic-Plus Project Description 7. OVERVIEW OF THE CONSORTIUM

7.1 Description of the consortium

The project is a high-quality mix of industry and academia, ensuring both academic height of the research and industry focus in the dissemination and commercialisation of the results. The core consortium builds upon partners from the Celtic IPNQSIS and TRAMMS project. The mix of the partners described above constitutes a consortium capable to tackle all of the project’s challenges due to the following reasons:  The consortium brings together main players with proven expertise in their respective areas.  The consortium brings together a critical mass of industrial/commercial partners, both large companies - leaders in their field and high technology SMEs.  The partners have been carefully selected to have diverse and complementary expertise and skills that they collectively bring into the project.  The partners have extensive experience into the participation and the management of international collaborative projects (EUREKA, ACTS, ESPRIT, FP5, FP6) and some of the consortium members have already collaborated in the past with each other.  Some of the partners are participating actively to standards bodies.  The consortium includes several telecom and TV operators, namely CPLUS, PPO, PSNC, and VID.  The geographically scattered consortium brings up a great opportunity to exchange knowledge and expertise among different countries, gathering the specific points of view of each partner to achieve a complete and useful set of results that can be transferred easily to the market with a latest work.

Partner Expertise Facilities and IPR IND Indra is a global company of technology, Indra will help to improve traffic innovation, and talent, leader in high monitoring and customer value-added solutions and services for experience management for the Transport and Traffic, Energy and next generation services, mainly Industry, Public Administration and focused on IPTV platforms. Healthcare, Finance, Insurance, Security Besides service provider scope, and Defence, and Telecom and Media Indra activities accomplish sectors. Indra operates in over 100 national authorities countries and has 30,000 employees requirements for quality worldwide who share their knowledge of assurance different sectors and countries to find innovative solutions to the challenges that In addition, Indra aim is to gain clients face. Indra is the European insight into how to apply the company that most invests in R&D in its traffic monitoring and testing to sector. traffic analysis by using different datasources technologies in Indra's offering covers the entire IT order to provide e2e customer- services value chain and our experience focus approach of the delivered encompasses the main domains of the quality. system map for a telecommunication and media operator, in particular Confidential 83 (116) Celtic-Plus Project Description Development and implementation of solutions to provide support for the operations and to manage the network in the area of network monitoring and service supervision. Antonio Cuadra-Sanchez got the degree in Telecommunication Engineering from the University of Cantabria (Spain). He is nowadays technology advisor for QoS, probes and protocols in Indra. He has taught different courses of signaling protocols and networks (SS7, GSM, GPRS, UMTS, IMS and IPTV) in Telefonica R&D, Telefonica Spain and Americas. Antonio has been working as quality assurance consultant for the main Telefónica companies worldwide, such as O2, Movistar or Vivo amongst others. He has also published over 60 articles as much for the European organisms of regulation as for Telefonica Group, workshops and scientific and regulation book chapters, and has participated in lectures for different national and international conferences, including TeleManagement Forum, ETSI and IEEE. Mar Cutanda-Rodríguez got the degree in Physical Science from the Complutense University of Madrid (Spain). She works as area manager for Quality of Service (QoS) in Telecom&Media at Indra Spain, where she also started her professional career in air traffic control systems (SACTA). Subsequently, she has worked in Telefonica R&D leading several projects related to IP QoS and network monitoring as a head of division. Furthermore she has published different consultancy reports regarding the Operational Support Systems (OSS) tendencies in Telefonica Spain. ALU With more than 77,000 employees and As long as committed to the operations in more than 130 countries, future of the convergent Alcatel-Lucent is one of the largest networks and the next- innovation powerhouses in the generation digital media communications industry, representing an delivery, Alcatel-Lucent can R&D investment of Euro 2.5 billion, and a help the project focus towards portfolio of more than 26,000 active the market trends. Moreover, patents spanning virtually every Alcatel-Lucent will contribute its technology area. Alcatel-Lucent achieved long-established state-of-the-art adjusted revenues of Euro 16.98 billion in knowledge base and brand-new 2008, and is incorporated in France, with technical facilities to better headquarters in Paris. achieve the project goals. It will At the core of this innovation is Alcatel- also take care of the Lucent’s Bell Labs, an innovation engine demonstration activities. with researchers and scientists at the Alcatel-Lucent Spain has a forefront of research into areas such as strong presence in several multimedia and convergent services and cooperative R&D EU and applications, new service delivery Spanish projects. architectures and platforms, wireless and wireline, broadband access, packet and optical networking and transport, network security, enterprise networking and communication services and fundamental research in areas such as nanotechnology, algorithmic, and computer sciences. Pablo Pérez García received the Ingeniero de Telecomunicación Degree

Confidential 84 (116) Celtic-Plus Project Description (Telecommunication Engineering) in 2004 in the Universidad Politécnica de Madrid with top honors, and the Suficiencia Investigadora degree (Certificate of Research Aptitude) in 2008. He worked as researcher in Digital TV Platforms division in Telefónica Investigación y Desarrollo from 2004 to 2006 and joined Lucent Technologies (afterwards Alcatel-Lucent) in 2006. He has worked as IPTV researcher and system architect in Alcatel- Lucent. In parallel, he is doing PhD studies in Universidad Politécnica de Madrid. His professional work is focused on digital video technologies, IPTV, video quality of experience and video processing. He has taken part in several cooperative R&D projects as BLAZE, Magellan and MESH. He acted as deputy project coordinator in FP6 project MESH and as workpackage leader in BLAZE. He is currently worpackage leader and Alcatel-Lucent technical coordinator in project VISION, a 4-year research project co-funded by Spanish government.He is currently project leader in IPTV R&D group in Alcatel-Lucent. Jaime Ruiz Alonso holds a Telecommunications Engineer Degree from Politecnica University of Madrid and a Master in Marketing and Commercial Management from ESIC of Madrid. In 2006 incorporates in Lucent Technologies as IPTV Video Manager, leading the development of the IPTV Video technology successfully deployed in Europe and Latin-America, including the Telefonica de España Imagenio and the IPTV 02 product in Chequia.. Previously, since 1992 incorporates in Telefonica Investigacion y Desarrollo in the Broadband Services Division where participates in development and integration of Digital TV Headends and platforms for the provision of interactive services in cable, satellite, terrestrial and VDSL and also in digital radio (DAB) systems. From 1994 to 1999 has been associate professor in the Alfonso X El Sabio University in Madrid, Spain. NAU Naudit is a spin-off of Universidad Naudit has its headquarters in Autónoma de Madrid (UAM) and the Madrid Scientific Park, Universidad Pública de Navarra (UPNA), located at the UAM campus. shared by professors from both Thanks to an agreement signed universities, and also UAM foundation, with UAM, Naudit has access to and Madrid Scientific Park. Naudit aims to UAM laboratories, including, be a reference company in innovation of among other equipment, high accuracy and high performance supercomputing clusters, and measurement solutions and certification high speed electronic design of communication networks quality, using tools. a sophisticated statistical treatment as well as supercomputing techniques to Naudit partners have more than accelerate applications and critical ten years experience in processes. industrial projects and research initiatives, including EU Naudit Works in a continuous Framework Program, USA collaboration model with research gropus DARPA program, and Spanish on high performance computing and national research program. networking at UAM and UPNA. Naudit exploits several patents Selected papers from Naudit partners about network monitoring include Elsevier Computer devices, developed by its Communications, Computer Networks, partners IEEE Journal on Lightwave Technology, Kluwer´s Photonic Networks Communications, IEEE Communication Letters and IEEE IM, NOMS, ICC and Confidential 85 (116) Celtic-Plus Project Description Globecom conferences. Dr. Jorge López de Vergara is co-founder and partner of Naudit is also an associate profesor of Telematic Engineering at UAM. He has actively participated in European projects (ACTS, IST, ICT) and the Spanish research program, as well as in industrial projects. Prior to be working at UAM he held a research grant at Universidad Politécnica de Madrid and also did a stage at Hewlett-Packard Labs, Bristol, UK. During his research work he has continuously worked in different aspects of Network and Service Management. With respect to the projects he has worked on, there are some very relevant to NOTTS: those related to the definition, modelling and integration of network management information, and about mechanisms to evaluate the quality provided by ISPS. He has also worked in the FP7 MOMENT Project, defining information models to integrate network measurements. He has coautored several papers of this topic in journals (IEEE Network, IEEE Communications Magazine, Computer Commmunications, Computer Networks …) and flagship IEEE conferences (IM, NOMS, DSOM, MMNS, CNSM). Dr. Javier Aracil is co-founder and partner of Naudit and full profesor of Telematic Engineering at UAM. He has participated in research projects of the Spanish national program, EU Framework Program (RACE, ACTS, V, VI and VII), and USA National Science Foundation, as well as industrial projects, many of them as coordinator. He was a Fullbright grant holder and post-doc researcher at University of California, Berkeley, working on the Internet Traffic properties. He has leaded network dimensioning projects for Telefonica, where he was responsible of the dimensioning of the Madrid ADSL pilot. He has also been responsible of the development of several network monitoring equipments, such as IPmiser, ESTIGMA, MONET, etc. that have been used by cable network operators (Retena) and industrial factories (Volkswagen). On the other hand, he has been responsible of the control system of the ETOMIC European network traffic observatory, where an active network measurement infrastructure has been deployed covering a European scope, using nodes that are synchronized by GPS. He has more than 75 papers, especially in optical networks (IEEE Journal of Lightwave Technology) and network analysis and dimensioning (IEEE Communications Letters, IEEE Communications Magazine, Computer Networks, etc.) Dr. Sergio López Buedo is co-founder and partner of Naudit and associate professor of computer architecture at UAM. He has more than 15 years research experience in FPGAs. He has researched in high-speed and low- power electronic design, dynamic reconfiguration, FPGA-based embedded systems, high performance computing, and FPGA-based network monitoring systems. He was a faculty member of the NSF Center of High Performance Reconfigurable Computing at the George Washington University (Washington DC, USA), and he also was a postdoctoral research at University of British Columbia at Vancouver, Canada. He also collaborates with the Universita degli Studi de Trento (Italy) as a consulting professor. Dr. López has also had intense collaboration with the industry: he has developed communication systems for Fedetec (now owned by Amper) which are widely used in call centers, he has participated in embedded systems for several companies and has an active participation in training Spanish companies about FPGA technology. Dr. Francisco J. Gómez Arribas is co-founder and partner of Naudit and associate professor of computer architecture at UAM. He has participated in Confidential 86 (116) Celtic-Plus Project Description several regional, national and European research projects, as well as projects with Spanish companies. His research lines include reconfigurable systems, hardware/software co-design, embedded systems and high performance computing using specific-purpose hardware. Dr. Iván González is co-founder and partner of Naudit and assistant professor of computer architecture at UAM. After his PhD, from October 2006 to March 2008 he was a Postdoctoral Researcher in the ECE Department, The George Washington University, Washington, DC. At that time he was part of the NSF Center for High Performance Reconfigurable Computing (CHREC) and participated in several research projects funded by US National Science Foundation (NSF), Air Force Research Laboratory (AFRL) and Defense Advanced Research Projects Agency (DARPA). His main research interests are FPGA-based reconfigurable computing applications, with a special focus on dynamic partial reconfiguration and embedded systems, as well as GPU-based supercomputing. Finally, Dr. Luis de Pedro, also co-founder and partner of Naudit completes the team. Dr. de Pedro combines his business activity at HP Spain with teaching and research duties at UAM. He has a very broad experience and knowledge of the Spanish market, being a key part of the team for the go-to- market strategies of those products to develop in this project. DYC Spanish Engineering company in the Experience in measurements telecommunications field whose activities for fixed and mobile networks are developed in network integration, using own algorithms. Dycec infrastructure, quality Services, network has been developed soft & hard Security, consultancy and Engineering. solutions with passive & active Set up in 1976, Our size allows us to traffic measurements. Hardware distinguish adapting quickly to new equipment is one of the key technological projects without letting out activities of Dycec from his the quality service required from the creation in 1976. customers. 220 employees with a extensive experience in I+D projects and systems (hardware/Software) for traffic measurements Alberto Llano Pérez is Head of Research and Development department of Dycec. He has a MSc degree in Computer Engineering by Deusto University. Alberto has a strong background in leading software development projects for embedded applications in industrial hardware equipment, including operating system, drivers and end-user graphical and text interfaces. Ismael Pérez Mateos works as Project Manager in Research and Development department of Dycec. He has two MSc degrees by Salamanca University (Computer Engineering and e-Business) and a MBA by UNED University. Ismael has eight years of experience in the development of software solutions for QoS real time monitoring and analisys of telephone networks for Telefonica and BT Ignite, including low quality traffic alarm generation with user-defined thresholds for different quality parameters, and generation of automatic and on-demand reports. He has also led projects for developing applications that interact with Dycec's equipments. ADTEL ADTEL is a SME centered in the ADTEL has a long track on development of communication systems. management of big projects ADTEL core expertise is focused in including R+D initiatives. Along

Confidential 87 (116) Celtic-Plus Project Description integration of communications, video the last 5 years, ADTEL has voice and data systems with a great focus been involved in national scale on multimedia, wireless and mobility. projects related with broadcast, ADTEL develops his activity in the homologation of transportation broadcast and multimedia market (50%) technologies, police and and industrial and mission critical emergency communications markets, mainly transportation, safety and networks and transportation emergency services, public communication technologies. administration, environment and utilities. In R+D projects, ADTEL keeps About technologies, ADTEL is well known an average of 2 to 3 projects in the market by its focus in video and per year granted with transmission systems. Video includes government budget. A complex video critical systems including significative part of these mobile, on board, and intelligent video projects are in international systems including video analytics. cooperation, including countries Transmission technologies includes out of Europe. wireless wideband data (WiMax, WiFI, ADTEL promote the inclusion of 3/4G), wireless narrowband (TETRA, applied research in their ZigBee), and fixed wideband. projects and solutions through ADTEL develops its activity under the collaborations with local frame of a total quality concept. ADTEL is research centres. In this project ISO9000/14000 certified company. ADTEL will subcontract the i2CAT Foundation, with wide experience in the design, implementation and validation of advanced video streaming systems including media coding, signalign, distribution and adaptation. ADTEL brings to the project his expertise in video and communication systems for critical mission customers that include crowded environments). Oscar Suarez. Telecommunications Engineering at the UPC since 1998. He have 13 years of experience in radio communication projects , TV broadcasting, radio and audiovisual systems and fibre optic communications. He is currently the ADTEL's Operations Director, where he has long experience in TETRA radio technology used by security and emergency bodies. He has also participated in projects and audiovisual systems. Alfonso Colinas. TEchnical telecommunication engineer at the UAH from 1987. With more than 20 years of experience in telecommunications project management and radiocommunications in licensed indoor frequency bands. Francisco J.Barba. Telecommunication engineer at UPC from 2008. With more than 2 years of experience in Telematics projects, audiovisual broadcasting, radio links and audiovisual systems. Rafael Galindo. Technical telecommunication engineer at UPC from 2003. He has been wokring in telecommunications and audiovisual projects for more than 5 years. SOFT SoftTelecom Desarrollos I+D is a Softtelecom has experience in Confidential 88 (116) Celtic-Plus Project Description startup company created in 2005 in developing algorithms for digital Universidad Politécnica de Madrid image processing and real time Business Center with the collaboration multimedia streaming. and shareholder of some experts and well Besides, SoftTelecom aims to knows doctors of this University. combine its knowledge in SoftTelecom´s solutions and products multimedia streaming and digital are distinguished by it´s high technical image processing to deal with background as a result of it´s investment the quality measurement of in Research and Development. IPTV services. SoftTelecom scope is focused on multimedia streaming solutions for quality measurement and distribution. Álvaro Rodríguez Pérez is Computer Science Engineer from Polytechnic University of Madrid in 2006 and Master in Artificial Intelligence from Universidad Complutense de Madrid in 2009. He has worked in SoftTelecom since 2006 where he has been involved in the design, development and managing process of several research projects related to Telecomunications and Artificial Intelligence. He also has publications related to Autonomic Communications and Agent-Oriented Software Engineering. ACR Acreo has extensive knowledge and One of the purposes with the experience in broadband networks design Acreo national broadband test- and services, partly acquired through bed is to gain insight in the various Vinnova funded projects, where traffic in broadband networks of the Acreo national broadband test-bed today and tomorrow. The test- plays an important role. bed will be available for the Traffic measurements is one of the key project measurements, and activities at the Acreo Photonics there will be a possibility to give department, with measurement activities input on how to configure the ongoing in the Acreo test-bed as well as network to be able to get the in Swedish Municipal networks most out of the measurements. (stadsnät). Acreo has 2 Packetlogic devices for deep-flow inspection, meaning that one can be used for measurements in the test-bed, and one can be used for measurements in Swedish municipal networks. Acreo also has access to the network elements in the test- bed, meaning that other information of interest could be extracted from e.g. the management systems, routers, switches, etc... Andreas Aurelius was born in 1973. He received his M.Sc. degree in Engineering Physics in 2000, from studies at Chalmers University of Technology in Gothenburg and the Optical Sciences Center at Australian National University, Canberra. Andreas joined the Optical Networks Research lab at Ericsson Telecom in 2000. Here, he pursued research on high-speed optical transmission systems, including experiments, modeling

Confidential 89 (116) Celtic-Plus Project Description and simulations. In 2002 he joined Acreo AB, working with research on high- speed optical communication. He has been involved in several national and European research projects focused on access networks. In 2005 he initiated the traffic measurements activities at Acreo, and he is now the project coordinator of the Celtic project TRAMMS (Traffic Measurements and Models in Multi- Service Networks). His main research interests are IP traffic modeling and measurements in access networks. Kjell Brunnström is an expert in image processing, computer vision, image and video quality assessment having worked in the area for more than 25 years, including work in Sweden, Japan and UK. He has written a number of articles in international peer-reviewed scientific journals and conference papers, as well as having reviewed a number of scientific articles for international peer-reviewed journals e.g. Journal of Optical Society of America and SPIE Optical Engineering. He has been awarded fellowships by the Royal Swedish Academy of Engineering Sciences as well as the Royal Swedish Academy of Sciences. He has supervised a number of diploma works. Currently, he is leading standardization activities for video quality measurements as Co-chair of the VQEG. His research interests are within video quality assessment and display quality related to the TCO- requirements. Recently, 3D video and display quality has become the main research activity. Christina Lagerstedt was born in 1974. She performed her undergraduate studies at the University of Stockholm from which received her master's degree in physics in 2002 majoring in particle physics and at Mälardalen University from which she received a bachelor's degree in fine arts in chamber music in 2000. In 2003 she joined the Department of Nuclear and Reactor Physics at the Royal Institute of Technology as a graduate student where her research concerned computer simulation of radiation damage in reactor materials. She received her Ph. lic. degree in 2007 after which she joined Acreo AB. At Acreo AB she has performed research in the field of traffic measurements and modeling. Her main interests are traffic measurement and end user behavior analysis. EABS Ericsson will focus on traffic Traffic modelling tools measurements, traffic analyses, traffic modelling and capacity and resource planning and optimisation with particular emphasis on QoE. The competence areas relevant to NOTTS are:  Design, production and marketing of products for fixed and mobile broadband access and core networks.  Services for fixed, mobile and converged networks.  Traffic models and measurements for fixed and mobile broadband services Åke Arvidsson obtained his M.Sc. from the Lund Institute of Technology in Lund, Sweden, and worked with the department of Communication Systems between 1981 and 1995, where he also obtained his Ph.D. Between 1990 and 1992 he worked at Bond University and the University of Adelaide in Australia. In 1995 he took up the Chair of Teletraffic Systems at the Blekinge Institute of Technology, Sweden, and in 1998 he joined Ericsson

Confidential 90 (116) Celtic-Plus Project Description as Technical Expert in the area of Data Traffic Theory. Since 2007 he is with the Packet Technologies Department at Ericsson Corporate Research. His professional interests include traffic modelling, performance evaluation, network architecture, load distribution and control, and forecasting. Ben Smeets is an Ericsson expert in Security Systems and Data Compression at Ericsson Research, Sweden. He also holds a chair at Lund University from which he received a Ph.D. in 1987. In 1998 he joined Ericsson where he worked on security solutions for mobile phone platforms. He also made major contributions to Bluetooth security and patents in the field. He has been invited researcher at the Russian Acedamy of Sciences and he is a receiver of the 2005 Ericsson Inventors of the Year award. While sharing his time between Ericsson and Lund University he also was for several years head of department at Lund University. Currently, his research interest is in cryptology, trusted computing technologies and the use of virtualization for security purpose. LTH Lund University was founded in 1666. Lund University will mainly Today it is an international centre for contribute in the dissemination research and education that has process. Also, our expertise in approximately 38 000 students and 5 500 traffic and user behavior employees, which makes it to one of the modelling will be used in the oldest and largest universities in project. Scandinavia. Lund University is respected as one of the best universities in Sweden. Lunds Tekniska Högskola (LTH) comprises the Faculty of Engineering at Lund University, and is one of Sweden's largest higher educational institutes for the technical and engineering sciences. The Broadband Communications group at the Department of Electrical and Information Technology focuses on broadband access and core networks, on all layers. The research areas are applied signal processing, DSL systems, and network design. The group has a system- centric approach, where the system functionality and maintenance is the main focus. The research is performed in close cooperation with Swedish and International industrial partners. In Sweden, the group has a formal agreement with Ericsson AB, and cooperates with TeliaSonera, Bredbandsbolaget, and Acreo AB. The main objective of the group is to make a difference, both in academics and industry. Therefore, the applied research is always based on deep theoretical knowledge of the involved networks and systems. Dr. Maria Kihl received her MSc in Computer Science and Engineering at Lund University, Sweden, in 1993. In 1999 she received her PhD in Communication Systems from the sameuniversity. Since 2004, she has Confidential 91 (116) Celtic-Plus Project Description been an Associate Professor. During 2005-2006 she was avisiting researcher at NC State University. Her main research area is performance of distributed telecommunication applications. She has worked on service oriented architectures,web server systems, vehicular networks, and she is now working on multimedia applications in IP-access networks. ALK Alkit Communications is a Swedish SME Applications for experiments, that develops software for many kinds of use cases, demonstrations. networked applications, including IP video Software development facilities. solutions, automotive telematics, systems for distributed collaborative work, media streaming and storage and distributed visualization of data. Alkit has strong expertise in software development, IP communication, video communication, automotive telematics and distributed systems. Dr Mathias Johanson received his PhD in Computer Engineering from Chalmers University of Technology in 2003. In 2002 he co-founded Alkit Communications AB, where he has his current employment, and is a member of the board. Dr Johanson's main field of expertise is interactive multimodal communication, particularly concerning network technology supporting video-mediated communication. His professional interests also include computer networks, distributed systems, automotive telematics and software engineering. PRO Procera Networks, known as Netintact Procera Networks has been into prior to the merger in 2006, is a global deep-flow inspection since provider of intelligent network traffic 2001, and is installed into identification, control and service multiple locations where it management infrastructure equipment. analyzes and classifies traffic PacketLogic(tm) is the core product. and connections based on layer PacketLogic builds on a state-of-the-art 7 properties. PacketLogic network traffic identification and deep flow enables you to see all traffic inspection (DFI) engine called DRDL(tm). based on applications, and it The traffic data from DRDL is utilized by gives the possibilities to modify the five modules; Surveillance (real-time that traffic with shaping or traffic monitoring), Statistics (traffic filtering, still on layer 7. analyzing), Filtering, Traffic Shaping Traffic measurement to (bandwidth management) and NetAccess understand today’s and future (service management). PacketLogic is broadband requirements is key currently deployed at more than 300 knowledge to Procera to Service Providers worldwide. succeed in developing a product that scales up to and beyond 10 gigabit Ethernet. Real-time QoS monitoring for Service Providers are of extremely high interest for planning capacity in various parts of the network. Fredrik Johansson was born in 1977. He has been working with computers, computer network and network security since the late 80's in both small companies and at Linköping University. After he was recruited to

Confidential 92 (116) Celtic-Plus Project Description Procera Networks in 2005 he has been involved in maintaining and troubleshooting PacketLogic installations world wide. He is now the Director of Product Management. Johansson has also been involved in the TRAMMS research project. His main interests understand the network trends on the Internet, and what information and features a customer to the PacketLogic platform needs. ITP Institut Mines-Telecom brings together The Institut Telecom SudParis the 6 Écoles des Mines (Mines Albi, (ITP) team participating in Mines Alès, Mines Douai, Mines Nantes, NOTTS has a strong Mines ParisTech, Mines Saint-Etienne) background on Internet and the 4 Institut Télécom schools protocols. In particular, they (Télécom Bretagne, Télécom Business have worked on the BGP School, Télécom ParisTech, Télécom protocol, defining a protocol for SudParis) under the aegis of the MINEFI session management that is (ministry of Economic Affairs, Finance well adapted to users needs. As and Industry). a result of this work, a new Including its two subsidiary schools protocol has been defined, Eurecom and Télécom Lille 1, it brings implemented and simulations together 12,000 students on the school have been performed in order to campuses which issue 3,600 diplomas show the correctness of our per year, 2,100 of which are in solutions and the advantages engineering. This new institute which also with respect to other protocols. includes 2 strategic partners, Mines The protocol has been validated Nancy and Armines, a network of 10 using different verification and associate schools, as well as 2 aid testing techniques. structures for technology transfer, 2 The ITP team will contribute in Instituts Carnot, 3 foundations and 2 NOTTS to the definition of QoS endowment funds, already represents a and QoE requirements (WP2), major force nationally in technological, to the traffic monitoring and managerial and scientific training modelling mechanisms design, provisions, as well as in research and as well as the integration of innovation. Institut Telecom is the these mechanisms in network scientific coordinator of two Networks of testing tools (WP5). ITP will be Excellence (NoE) in FP6: EURO-NGI/FGI the leader of WP7 and will (Next and Future Generation Internet) contribute the dissemination of and BIOSECURE (Biometrics for secure the project results authentication). It is the leader of the (standardisation, publications, Marie Curie Network TAROT, a major organisation of workshops, partner of the NoE NEWCOM (Wireless training courses and summer Communications) and participates in schools). several other networks, IPs and STREPs, notably in the fields of broadband communications, security, networked audiovisual systems, home platforms, and eLearning. Recent work has been performed by the ITP team on the BGP protocol, allowing to reduce the convergence delays when losing connectivity during VoIP or ToIP sessions. The team has participated in the Carriocas project, carried out in the System@tic excellence cluster. In this project, the ITP team has provided a Confidential 93 (116) Celtic-Plus Project Description formal description of communications protocols in the MPLS context. In particular, the ITP team has provided a model for the Path Computation Element Communication Protocol (PCEP), in order to validate the implementation provided by Orange Labs. PCEP is a largely used protocol, it allows communications between two Path Computation Elements. This protocol is becoming an IETF standard. As a result of ITP's work a contribution has been submitted to IETF, in collaboration with Alcatel-Lucent France, pointing out ambiguities found in the protocol specification. The team also possesses a strong experience in monitoring and testing techniques, that have been applied to the test and supervision of Internet protocols and services. Professor Dr. Ana Rosa Cavalli is the head of Software and Networks department. She has had more than 100 peer review papers published in international conferences and journals. Currently, she participated recently in numerous national (CARRIOCAS, EXOTICUS, POLITESS, E- COMPAGNON) and European projects (ASK IT, E-LANE, SHIELDS, IPNQSIS, DIAMONDS) contributing to the modelling, monitoring, test and QoS analysis. She has been the leader of the Marie Curie RTN TAROT (Training and Research on Testing). Dr. Ing. Stephane Maag is an Associate Professor since 2004 at the Software and Networks department. His research interests include the modelling, testing and monitoring of Internet protocols and services. He has published around 25 papers in fully refereed international conferences and journals. Anderson Morais is a R&D Engineer at Telecom SudParis. He received his MSc in Computer Science from University of Campinas, Institute of Computing, Sao Paulo - Brazil in 2009. He worked as Software Engineer at Motorola and LG Electronics specializing in development of mobile embedded software and mobile protocols. Dr. MSc. Ing. Oscar Botero is a R&D Engineer at Telecom SupParis. He received his PhD from Telecom SudParis and Paris VI University. He holds an MSc degree in Networks, a specialization in Telecom and a BEng in Electronics. He had work for different actors of the telecom industry. VGC VIERLING is the European leader for test VGC owns test beds for copper system for test access: copper, xDSL, IP and FTTH access Network services (VoIP, IPTV), fiber core network including active probe (golden and FTTH. The VIERLING test system is modem) to emulate CPE and worldwide deployed. It is based on CO side. measurements done by test heads on Expert System already used to access network (from physical level to IP collect data from DSLAM, services) and collection of data coming modem, and test heads, and from all other part of the network and which could extended to collect OSS. The diagnostics and solutions can Confidential 94 (116) Celtic-Plus Project Description be provided by an expert system. This more data and demonstrate expert system provides very efficient tools development of this project to manage the knowledge base and VGC will improve his test update easily user application. For IP system with better end-user's services, the test system includes xDSL QoE measurements and active probe (golden modem) to emulate possible automatic actions. customer xDSL box and do end to end service testing (IP, VoIP, IPTV). Bertrand HAAS is engineer graduated from École Nationale de Techniques Avancées. He started his career in telecommunication in 1985 with DASSAULT group, then Thales Idatys and now VIERLING. He took part to European ESPRIT project “LAURA” which lead to HIPERLAN and to European standardisation COM/ISDN and EUROFILE Transfer. He managed development of test system since 2000, and is now marketing manager of VIERLING. Xavier BOUCHERY is engineer graduated from EERIE. He managed VIERLING R&D team which is developing test system for test access network since 1994. ILN Around the world, ip-label.newtest ILN actively work in the solutions measure the quality of following subjects: IPTV QoE applications from the end user’s point of ,VOIP QoE HD TV QoE. With view: business applications as well as the intention of measuring and web, voice and even TV over IP improving the end-user's QoE platforms. A trusted third-party with its through the use of innovative own metrology infrastructure (nearly 100 tools and technology, ILN will million measurements every day) and contribute in NOTTS by independent institute, ip-label.newtest is determining the relation sought out as much by world-class between QoE and QoS metrics enterprises and their service providers to and defining and developing track the performance of their critical QoE tools for IPTV or VOIP applications to give them a competitive domains. By developing new edge, as by telecom operators and IT algorithms for IPTV QoE managers mindful of the robustness of monitoring without video their infrastructures. references, a client/server Because license mode and the Software metrics architecture will allow to as a Service (SaaS) mode correspond to collect the needed data to deliver end-user QoE different types of usage and needs, ip- label.newtest offers its customers both of the company’s two tried-and-true models. Beyond measurement, ip-label.newtest offers IT and operations executives its consulting expertise to accompany them in managing risks and cost reduction associated with the way the performance of business applications affects business and customer service. ip-label.newtest, in addition to its infrastructure and metrology networks, has developed a network of sales and technical partners to ensure access to expected functionalities and consistent service levels everywhere

Confidential 95 (116) Celtic-Plus Project Description in the world. Eric MANSA was born in 1971. computer science engineer (EPITA Paris).He started his career in the exploitation and methods service for the automotive sector. After 4 years, he moved as searches and developpement engineer for Kaptech telecom operator. After 4 years, he worked on Intelligent Network and voice application management as intelligent network expert for Neuf Telecom. In July 2007, he joined IP-Label.Newtest as the deputy chief technical officer for the Newtest software part. UPEC University of Paris-Est Créteil Val de From a technical point of view, Marne (36000 students and 2400 staff UPEC shall contribute to design members) is a public university devoted of the NOTTS architecture, to high level education and research mainly focused on control and excellence in engineering and medicine. knowledge plans. Additionally, The participation of the UPEC in this the UPEC team will contribute project will be carried out by the Image, to define the whole end-to-end Signal and Complex Systems (LiSSi) routing chain including QoE laboratory. LISSI develops methods and measurements, to the QoS and algorithms for modelling, analysis and QoE analysis, to the control of networks and complex systems. development of self-adaptive Application fields are large ubiquitous routing algorithms and to robots, large scale enterprises, pervasive support the development of the and distributed systems, wired and proof of concept. A large effort wireless networks, autonomic and soft is also planned for computing. Currently, the LISSI Lab developments and validation counts around 71 members (including 8 aspects. Finally, UPEC will also professors, 29 associate professors, 6 participate in the dissemination research assistant and 28 PhD Students). activities defined in the project LiSSI Laboratory, the UPEC team involved in NOTTS, has large expertise in those fields addressed in the proposal. This research has resulted in several publications in international journals or conference proceedings. LISSI has conducted several R&D projects mainly funded by European, national and regional R&D programs (ACI Blanche/MATEO, ANR RNRT/RADIC SF, ARITT). The staff continuously collaborates with industrial and academic partners in various projects (ANSO, MDI project IST, LEONARDO DA VINCI program SICINE project, ITEA2 SemBySem and ITEA2 Multipol projects) covers topics such as QoS and QoE Intelligent Routing in wired and wireless areas. Research activities in software engineering (service based architectures, context-aware agent middleware, Intelligent Agents Platform for dynamic workflow and context-aware applications) are also developed.

Professor Dr. Abdelhamid Mellouk, received his Engineer degree and graduated in

Confidential 96 (116) Celtic-Plus Project Description Computer Network Engineering from the University of Paris Sud XI Orsay (with distinction), received his PhD in informatics Engineering from the same university and the Doctorat of Sciences (Habilitation) Diploma from the University Paris 12. He is currently full professor, Senior Member IEEE and Chair of IEEE TC Communications Software. Head of Networks and Telecommunication (N&T) L. Department of UPEC, France, he was the founder and the scientific leader of TINC (Transport Infrastruture and Network Control) research group in Network and Telecommunication. His general area of research is in high-speed new generation wired/wireless networking, quality of service and quality of experience. He has authored or co-authored four books, more than 150 peer reviewed publications and leads the guest-editing of the February’2007 IEEE Com. Magazine issue,the November’2008 and the July'2012 Springer Annals of Telecommunications oriented on Multi domains Ubiquitous QoS. Professor Dr. Yacine Amirat received the MSc and PhD degrees in robotics and computer science from the University of Paris 6 (Pierre et Marie Curie), France, in 1986 and 1989, respectively. In 1990, he co- created the Computer Sciences and Robotics Laboratory of UPEC University (LIIA), France. In 1996, he receives the Habilitation degree from the same university. His research interests include soft computing and control of complex systems among them distributed systems. He is scientific director of several research projects of the LISSI Laboratory of the UPEC University. He also managed 17 research projects mainly related to control of systems and artificial intelligence. VTT VTT Technical Research Centre of  Extensive experience in the Finland is the biggest contract development of network QoS research organisation in Northern measurement tools (for example Europe. VTT provides high-end over the last ~5 years in the technology solutions and innovation ITEA Easy Wireless,CELTIC services. From its wide knowledge Easy Wireless 2, CELTIC base, VTT can combine different IPNQSIS, and CELTIC QuEEN technologies, create new innovations projects), with extremely and a substantial range of world class accurate end-to-end and technologies and applied research multipoint measurement services thus improving its clients' capabilities, and integration with competitiveness and competence. QoE metrics for real-time media. Through its international scientific and  Advanced techniques for QoE technology network, VTT can produce estimations for real-time media information, upgrade technology (voice, LQ and CQ, as well as knowledge, and create business video), plus means to integrate intelligence and value added to its those metrics with both live stakeholders. VTT produces research network measurements and services that enhance the traditional network performance international competitiveness of evaluation models. companies, society and other  Adaptive techniques for customers at all stages of their improving QoE of media innovation process. applications (e.g. QoE-driven mobility management, cross- layer optimization techniques, etc.)  Real-time, automatic traffic classification engine.  Extensive experience in monitoring and analysing the performance of live, commercial 3G networks.  Availability of VTT’s Converging

Confidential 97 (116) Celtic-Plus Project Description Networks Laboratory (http://www.cnl.fi), which provides a unique set of enablers for networking research, including HSPA base station, fixed and mobile WiMAX, several WiFi flavours, etc. Martin Varela received his PhD and MSc from the University of Rennes 1 (Rennes, France), in 2005 and 2002 respectively. He has been an ERCIM fellow, and spent time at SICS and VTT, where he has been a Senior Research Scientist since 2007. In 2009 he was founder and CTO of MOS4 Oy, a startup with a focus on VoIP QoE. His research focus is on networked multimedia QoE, in particular, real-time QoE metrics and optimization of media applications. At VTT he has participated and led several research and commercial projects both at the Finnish and European level. Jukka-Pekka Laulajainen received his Master of Science (Tech.) in telecommunications from the University of Oulu, Department of Electrical and Information Engineering, Finland, in 2005. He has been working at VTT Technical Research Centre of Finland since 2004 and he is currently leading a research team focusing on QoS technologies. He has been involved in several European joint projects (e.g. IST FP6 Games@Large, IST FP7 P2P-NEXT, ITEA-MAGELLAN) and commercial projects as a project manager, at a European level cluster leader, and as a researcher. Antti Heikkinen received his Master of Science (Tech.) in electrical engineering from the University of Oulu, Department of Electrical and Information Engineering, Finland, in 2003. He has been working at VTT Technical Research Centre of Finland since 2001 and he is currently working as a research scientist and project manager in a team focused on multimedia communication. He has been working on several European joint projects and customer projects related to video coding, processing and transmission. He has also experience of telecommunication software development in commercial projects. VID Videra is the leading company In NOTTS, Videra focuses on specialising in visual communications in developing OTT services for the Nordic countries, which provides video conferencing and media video conferencing equipment and streaming as well as Digital connections with experience of more Signage solutions. Videra will than 20 years. It is part of the Elisa work on content distribution, QoE Group, which is the leading producer of Monitoring and Control, protyping communication services in the Nordic and business models and countries. exploitation. For delay sensitive Videra’s visual communications service video conferencing, it is of special product portfolio consists of advanced interest to study the possibility of video conferencing and Digital Signage distributed OTT services in solutions. Videra is active in the Nordics multipoint communication across and Europe, but thorugh its globally and between various type end operating customers, delivers global points. services. OTT services are of growing signifigance in the viscom business area as well. Therefore it is vital to improve competitiveness and both

Confidential 98 (116) Celtic-Plus Project Description technological and economical know- how on delivering superior OTT services.

Juha Valtavaara Master of Science (Tech) has several years of experience in R&D work and video signalling and packaging technologies already prior to his career in Videra. Juha has participated in research international projects developing video codec solutions. In Videra, Juha has been responsible for technology platform development and in his current position as CIO is tightly involved in developing QoS together with solutions and R&D teams. Mikko Puhakka received his Master of Science (Information Proessing) has extensive experience in developing solutions in videoconferencing environments and on leading demanding software development projects. Mikko works as the CTO, leading the R&D function in Videra and has over 10 years experience in the field of video conferencing. PPO PPO is parent company of the PPO PPO develops and provides Group. The PPO Group is formed of modern fixed linen telecom Pohjanmaan Puhelin Oy and its services utilizing its broad fiber- subsidiaries BCC Finland Oy, to-the-home (ftth) network in Telekarelia Oy, PPO Palvelut Oy, Viske western Finland and advanced Oy and Pohjanmaan Verkkopalvelut - service platforms. PP's speciality PVP Oy. Pohjanmaan Puhelin Oy is a is advanced IPTV and triple-play regional Finnet company and operates service that are integrated in easy as a network and service operator in to use self service application Central and Northern Ostrobothnia and available for all customers. PPO in Western Lapland, also providing is interested to focus more on operator services in northern parts of Quality of Service tools to Central Finland and in the Kaustinen enhance the capability to turn sub-region. Service operations cover telecom network powerful more than 40 municipalities. PPO channel for TV broadcasting. provides customers with modern information technology services: landline network services and mobile and information network services. The PPO Group's turnover for 2009 was 101,4 million Euros. Personnel number 290. Markus Ahokangas, MSc, was graduated in Electrical Engineering from Oulu University in 2001. From 2000 till the end of 2002 Ahokangas taking care of system engineering of the mobile core network and 3GPP standardization tasks in Nokia Networks. In 2003 he started as a Product manager in NetHawk Oyj where he was working with NetHawks analysers, simulators and Quality of Service monitoring tools having global responsibility over his products. In 2007 Ahokangas started as a Business development Director in PPO and in 2009 also as a Sales director. Markus Sihvonen, PhD has received Phd on ICT 2007 from the University of Oulu. He has been working in Technical Research Center, VTT between 1999 – 2010 in multiple jobs such as senior research scientist, research group manager, customer manager and VTT Korea director. CPLUS CANAL+ is a French leader of Pay CANAL+ recently orientated its Confidential 99 (116) Celtic-Plus Project Description TV edition and distribution. It’s the distribution strategy in order to first Pay TV group in France. It’s the propose its services wherever main aggregator and distributor of customers are, whatever their device Pay TV services in France. Pioneer are (since it’s connected and able to in the new TV services, CANAL+ is play a video stream). also present at the international with Consequently, CANAL+ teams have activities in Poland and Vietnam. launched different projects these last CANAL+ has been investing in R&D years to develop Over The Top for more than 28 years, allowing the distribution. group to be at the top of technology in Pay TV services, including video contents encryption. Isabelle BOUREKEB, was graduated in Computer Science from Université Joseph Fourier Grenoble in 1995 and has been working for more than 13 years in Digital TV environment, she showed excellent skills in technical and complex project managing. She leads the Systems Team in the Technical Division, and she has coordinated numerous projects advancement. Alexis FINCK, was graduated in Electrical Engineering from ESME Sudria in 2009. He joins CANAL+ on March 2010, as a Project Manager and worked mainly on technical survey and innovation funding. MIF Montimage is a French SME Montimage is actively working in specialized in software development building tools to monitor the and research in the domain of behaviour of different network services and telecommunication protocols to be able to analyse QoS networks. The company was started and estimate QoE. Montimage will in 2004 by a research engineer from adapt and scale these tools to be Alcatel and Ericsson, expert in the able determine properties related to development of software for OTT QoS and QoE. telecommunications and treatment of critical and massive data. Montimage has also secured the participation of a group of research scientists from universities and engineering schools, specialized in ICT (Information and Communication Technologies), which has expanded the possibilities of working with fixed and mobile networks, wireless ad hoc and mesh networks, protocol engineering, web applications, and security. Montimage has developed a tool, MMT (Montimage Monitoring Tool) that allows monitoring the network for detecting anomalies and QoS/QoE to help optimise the use of network resources. Edgardo Montes de Oca graduated as engineer in 1985 from Paris XI University, Orsay. He has worked as research engineer in the Alcatel Corporate Research centre in Marcoussis, France and in Ericsson’s Research centre in Massy, France. In 2004 he founded Montimage, and is

Confidential 100 (116) Celtic-Plus Project Description currently its director. His main interests are designing state-of-the-art tools to test and monitor applications and telecommunication protocol exchanges; and, the development of software solutions with strong performance and security requirements. Wissam Mallouli received his Master from ‘Evry Val d’Essonne’ University in 2005 and his PhD in computer science from Telecom and Management SudParis in 2008. He is currently a research engineer at Montimage France. His topics of interest cover formal testing and monitoring of functional and non-functional behaviour of distributed systems and networks. PSNC Poznań Supercomputing and PSNC has quite extensive Networking Center (PSNC) was experience in designing, deploying established in 1993 by the State and operating large scale multimedia Committee for Scientific Research. distribution systems, that has been PSNC is responsible for the gained in iTVP and PLATON management of the countrywide projects. Since 2003 the content Polish National Research and delivery research in the areas Educational Network - Polish Optical including scalability, reliability, Internet - PIONIER, built on own performance, content distribution fibbers with 10GE technology as well strategies, platform architectures, as POZMAN - Metropolitan Area monitoring and integration has been Network in Poznań. conducted in PSNC and has proven PSNC research activities focus on record of deployments. This next generation networks (optical constitutes the expertise in the field networks, QoS, IPv6, multicast, that will be used in NOTTS project to measurement), grids (resource develop new scenarios for delay management, data management, sensitive services, platform scheduling, middle-ware and architecture, caching strategies, security), digital media (meta-data, monitoring and service supervision large scale content distribution and tools as well as construct a testbed delivery, scalable access, AAA, to verify and present the project content presentation and value- results. added services), eHealth, eLearning, mobile access, videoconferencing as well as check-pointing and users management for HPC environments. PSNC takes active part in research, funded by national and EU research programmes, participating in many projects including: PLATON – Service Platform for e-Science, HIPERMED (HIgh PERformance TeleMEDicine platform), Future Internet Engineering, GEANT3, HPC-Europa2 (Pan-European Research Infrastructure on High Performance Computing), FEDERICA (Federated E- infrastructure Dedicated to European Researchers Innovating in Computing network Architectures) and more.

Confidential 101 (116) Celtic-Plus Project Description The PSNC research activities, lead to several advanced products which were developed by PSNC. These include: Gridge - enterprise solution bridging applications and grids, dLibra - digital library framework, iTVP interactive TV - countrywide content delivery system, as well as application portals, tools and services for Education, eGovernment and more. Dr Cezary Mazurek is the Head of the Network Services Department at Poznan Supercomputing and Networking Center (www.man.poznan.pl). He received his PhD in Computer Science from Poznan University of Technology in 2004. His research expertise and experience include a wide variety of advanced network services including digital libraries, interactive television, videoconferencing, telemedicine, data and information management and access to grid services. His recent activities are closely related to Future Internet technologies and advanced experimental research infrastructures. He has been the manager of numerous projects in those fields coordinated by PSNC, including the Wielkopolska Center for Telemedicine, Multimedia City Guide, Polish Educational Portal, Digital Library Framework: dLibra, interactive TV platform. Cezary has been participating in national projects: Future Internet Engineering, SYNAT and PLATON, where he is a leader of service U5 (infrastructure and services for Research HD Television). He participated in FP6 projects: GridLab, Géant2 and Qualipso. He has also coordinated PSNC’s participation in projects IMPACT, Europeana Local, HIPERMED. Currently he is a leader of activity SA4: Software Governance and project management team member in FP7 Geant3 project as well as Quality Coordinator in Wf4Ever project. He is the author or co-author of over 100 papers in professional journals and conference proceedings. Mirosław Czyrnek, M. Sc., received his Master’s Degree in Computer Science at the Poznan University of Technology in 2002. Since 1999 he has been actively involved in projects conducted in PSNC Network Services Department, in the area of access portals, advanced network services and multimedia systems. The major ones include: Polish Educational Portal, ATRIUM, iTVP, HDVIPER, NetRadio, HIPERMED. Currently he vice- manages the development of scientific interactive HDTV service within PLATON project and horizontally coordinates multimedia activities at PSNC. His interests focus on advanced multimedia technologies deployments in the area of research, education, medicine and entertainment. Ewa Kuśmierek received Ph.D. in Computer and Information Sciences from the University of Minnesota in Minneapolis, USA in 2004. She conducted research in the Computer Networking and Multimedia Research Laboratory and participated in a number of projects in the Digital Technology Center at the University of Minnesota. Currently she is with the Network Services Department at PSNC. She has participated in projects related to large scale video streaming and multimedia content delivery such as iTVP (done in cooperation with the national public TV in Poland), NetRadio, Science HD TV Platon, and Future Internet Engineering in the area of home network multimedia.

Confidential 102 (116) Celtic-Plus Project Description Robert Cecko is leading Multimedia and Streaming Techniques Laboratory in Network Services Department at PSNC. He obtained master of IT science degree at Poznań University of Technology in 1994 with specialization in microcomputer systems. He has been working at Poznań Supercomputing and Networking Center from 2003. He was involved in many projects related to large scale video streaming and multimedia content delivery such as iTVP, Platon – Science HD TV Services, NetRadio and Future Internet Engineering. He is experienced software developer. SHEF Super Head End Finland Oy is wholesale pay TV operator providing pay TV services to it's operator customers in Finland. SHEF's pay TV services include cable and IPTV services. SHEF's operator customers have more than 80000 household customers using SHEF's pay TV services. SHEF's specialty is advanced IPTV TV services. Harri Seppinen, BEng, Telecommunication Engineer graduated from Stadia (Helsinki University of Applied Science) in 2008. From 2007 till end of 2011 Seppinen has been working in IPTV Headend development and IPTV development in Maxisat. From the beginning of 2012 he has been working as a Production Manager in Super Head End Finland (SHEF) taking care of Super headend CableTV-, IPTV platforms and its operator customers technical needs. Markus Sihvonen, PhD has received Phd on ICT 2007 from the University of Oulu. He has been working in Technical Research Center, VTT between 1999 – 2010 in multiple jobs such as senior research scientist, research group manager, customer manager and VTT Korea director. TVN From the very onset of digital TV Thomson Video Networks will broadcasting, the Thomson name has focus its work on the been synonymous with supplying implementation of the HEVC expertise, quality, and reliability to the encoding, the future encoding world’s leading broadcasters. Thomson standard which will improve the Video Networks builds on this great compression efficiency allowing heritage by providing unique and the network capacity increased innovative video delivery solutions for a by a factor 2. The improvement of premium viewing experience. the picture resolution with HEVC The Thomson Video Networks encoding will have also a philosophy, since delivering the world’s important impact in QoE for the first large-scale direct-to-home satellite user. For the HEVC decoding, system, has always been the same — Thomson Video Networks will use to provide the best possible picture a Open Sources referenced quality across any networks, to any HEVC decoder. devices. As a worldwide leader in Thomson encoding solution compression systems for satellite, embeds all necessary features for terrestrial, cable, IPTV, mobile TV, and Web TV/OTT (decoding, Web streaming, Thomson Video processing, encoding, Networks is helping its customers packaging/scrambling, HTTP Live deliver superior quality video to anything Streaming output and Smooth from small handheld devices to large 3D streaming output) in an integrated high-definition screens, with the lowest approach. The HTTP Live Confidential 103 (116) Celtic-Plus Project Description bandwidth to ensure a profitable Streaming output creates the business model. chunks and the manifests, A trusted supplier with more than 20 encrypts the chunks, makes them percent of the active channels deployed available on the local Web server. worldwide, a global support presence, The Smooth Streaming output and culture of delivering quality at every creates the chunks and the stage, Thomson Video Networks boasts manifest, encrypts the chunks, the experience and range of products to and makes them available on the supply every need, from hybrid multi- local Web server and/or on a format compression systems to remote Web server. The solution contribution links for content exchange is designed to address different networks. types of terminals from smartphones to HD fixed For information about products from terminals. Thomson Video Networks, please visit www.thomson-networks.com. Raoul Monnier is graduated from "L'École Supérieure d'Électricité" of Paris (1983). From 1985 to 1987, he worked at Thomson CSF DTC in Cholet on software development for a radio surveillance system. In 1987, he joined Thomson CSF/LER where he took responsibilities in theoretical studies, simulation and hardware design of a COFDM modem for digital TV broadcasting. From 1992 to the end of 1995, he worked on several RACE II projects where he was the representative of Thomson and project coordinator of studies and hardware developments. From 1998 to 2002, he managed the Front End and Signal Processing activity in Thomson R&D Rennes. He was responsible for the design and development of the Front End part of all Set Top Boxes developed by Thomson for the European market. From 2002 to 2006, he managed several Advanced Development projects, including Thomson's developments for SATMODE (European Space Agency project). Since December 2006, he has been European Collaborative Project Manager and has been managing for Thomson Grass Valley and then for Thomson Video Networks several FP6/FP7 projects, an Artemis project and also French national collaborative projects. Anne-Lore Mevel received a Computer Science and Signal Processing degree from ENSSAT Lannion (France) in 1998, and a Master degree in Aerospace Electronics and Telecommunications from SUPAERO Toulouse (France) in 1999. From 1999 to 2001, she has worked for Philips in the fields of applications development for mobile phones. In 2002, she joined THALES Broadcast & Multimedia where she was involved with audio/video development projects such as MPEG-2 switchers, MPEG-2 multiplexers, Logo inserters. In 2005, she joined Thomson where she took over high-level support and partners development management positions. Today, Anne- Lore works as a Cooperative Projects technical manager at Thomson Video Networks. She has been involved in several European Collaborative Projects such as MOVIES, MOTSWAN, ALICANTE, NOTUBE. TP Telekomunikacja Polska – TP is the Orange Labs Poland (TP) will largest public network operator in provide the network operator and Poland, part of France Telecom Group service provider point of view in (Orange). Since 2012, TP uses the project. As a national-wide international brand of Orange for all its carrier and provider of triple play commercial services. TP provides services, TP can provide valuable diverse services and bundles of voice, input to the definition of Internet access, IPTV via DSL and requirements and scenarios Confidential 104 (116) Celtic-Plus Project Description satellite. Since 2012, OTT television relevant to NOTTS. TP brings and on-demand video is also offered for also to the project its experience PC and mobile clients. Research and with development of commercial development activity of TP is performed OTT TV service (“TV Tu i Tam” by dedicated branch, Orange Labs offered on Polish market). Poland, having the missions to accelerate innovation and its implementation in TP Group, to demonstrate TP corporate social responsibility by reinforcing R&D potential in Poland in promising domains. Orange Labs Poland engineers also take part in European scientific and research projects (IST, EUREKA/CELTIC), as well as to international and national standardization bodies (ITU-T, Broadband Forum). Made up of more than 300 researchers, Orange Labs Poland is located in Warsaw, Poland. The main activities cover nearly all information and communication technology domains needed for mass market services and enterprise services offering, as well as support for the development of Orange Group product roadmaps. Among the different areas of its activities, it is worth mentioning its activities in multiservice access everywhere, access network architectures especially for triple play services, IPTV and OTT TV technologies, IP Multimedia Subsystem, network planning methods. TP is the largest IPTV operator in Poland, providing TV and VoD services to more that 600 thousand users. Marek Dąbrowski joined Polish Telecom R&D Centre (Orange Labs Poland) in 2000. He received Ph.D. degree in Telecommunications from Warsaw University of Technology, Institute of Telecommunications in 2005. His research interests cover social and interactive TV services, context- awareness and personalization, IPTV and WebTV content distribution, network QoS aspects. He participated in EU funded research projects like EUREKA/CELTIC project “UP-TO-US”, where he served as WP leader. In Orange Labs he managed internal projects related with anticipation and development of new services in the area of digital content distribution. He has publications at national and international conferences, and co-chaired a workshop during major international event. Zbigniew Kopertowski received his Ph.D. degree in Telecommunications at Warsaw University of Technology, Institute of Telecommunications in 1997. In 1998 he joined TP Research and Development Centre, currently Orange Labs Poland. He participated IST research projects in COST 242, COST 257, Copernicus 1463 and FP5, FP6, FP7 projects like “AQUILA”,

Confidential 105 (116) Celtic-Plus Project Description “EuQoS” and “NapaWine”. He was WP leader in NapaWine project related to p2p TV. He was project leader in internal Orange Poland and FT Group projects in the area multimedia services. He has publications at national and international conferences in computer networks area. He is currently manager of Audiovisual Platform Laboratory in Orange Labs Poland and is working on IPTV platforms, OTT TV solutions, content delivery, p2p TV systems and combined services from TV, mobile and VoIP domains.

7.2 Contact details

Name of Organisation: Indra Sistemas, S.A. (IND) Contact person Antonio Cuadra Sánchez Address City Country Parque Tecnológico de 47151 Boecillo – Valladolid Spain Boecillo. Edificio Solar. C/ Juan de Herrera, 102 A Telephone: E-mail Fax +34983100818 [email protected]

Name of Organisation: Alcatel-Lucent (ALU) Contact person Eugenio Rogles Muñoz Address City Country c/ María Tubau 9 28050 Madrid Spain Telephone E-mail Fax +34913306129 Eugenio.rogles@alcatel- +34913305000 lucent.com

Name of Organisation: Dycec (DYC) Contact person Alberto Llano Pérez Address City Country Torres Quevedo, 1 28760 Tres Cantos (Madrid) Spain Telephone E-mail Fax +34918037444 [email protected]

Name of Organisation: ADTEL, ADTEL Sistemas de Telecomunicacion S.L. Contact person Pablo Hontoria Blanco Address City Country Avenida Barcelona, 211 08750 Molins de Rei Spain nave 7 Pol. Industrial El (Barcelona) Pla Telephone E-mail Fax +34 932 23 80 00 [email protected] +34 932 23 97 98

Confidential 106 (116) Celtic-Plus Project Description Name of Organisation: Naudit High Performance Computing and Networking, S.L. (NAU) Contact person Jorge E. López de Vergara Méndez Address City Country FPCM – Faraday, 7 28049 Madrid Spain Telephone E-mail Fax +34 630 569 106 jorge.lopezdevergara@naudit .es

Name of Organisation: Softtelecom (SOFT) Contact person Álvaro Rodríguez Pérez Address City Country UPM Campus de 28223 Pozuelo (Madrid) Spain Montegancedo. PARQUE CIENTÍFICO Y TECNOLÓGICO UPM Telephone E-mail Fax +34 91 452 49 48 [email protected]

Name of Organisation: Acreo (ACR) Contact person Andreas Aurelius Address City Country Electrum 236 16440 Kista Sweden Telephone E-mail Fax +46 8 632 78 02 [email protected] +46 8 632 77 10

Name of Organisation: Ericsson (EABS) Contact person Åke Arvidsson Address City Country Ericsson AB SE-164 80 Stockholm Sweden Telephone E-mail Fax +46 10 7151897 [email protected] +46 8 7572092

Name of Organisation: Alkit (ALK) Contact person Mathias Johanson Address City Country Sallarängsbacken 2 Mölndal Sweden Telephone E-mail Fax +4631675543 [email protected] +4631675549

Name of Organisation: Procera Networks (PRO) Contact person Fredrik Johansson Address City Country Carl Gustafs väg 46 214 21 Malmö Sweden Telephone E-mail Fax +46(0)340-48 38 00 fredrik.johansson@proceranetwor +46 (0)0340 48 38 28 ks.com

Confidential 107 (116) Celtic-Plus Project Description Name of Organisation: Lund University (LTH) Contact person Maria Kihl Address City Country BOX 118 221 00 Lund Sweden Telephone E-mail Fax +46 46 222 9010 [email protected] +46 46 12 99 48

Name of Organisation: Institut Telecom sudParis (ITP) Contact person Ana Cavalli Address City Country 9 rue Charles Fourier 91011 Evry Cedex France Telephone E-mail Fax +33 1 60 76 44 27, [email protected] +33 1 60 76 47 11 +33 6 71 92 52 53

Name of Organisation: Canal Plus (CPLUS) Contact person Alexis FINCK Address City Country 1, place du spectacle Issy-Les_Moulineaux France Telephone E-mail Fax 01.71.35.16.98 [email protected] -

Name of Organisation: VIERLING Communication S.A.S (VGC) Contact person Bertrand Haas Address City Country 7, rue Elsa Triolet 78370 Plaisir France Telephone E-mail Fax +33 1 30 81 26 14 bertrand.haas@vierling- +33 1 30 81 26 06 group.com

Name of Organisation: University Paris-Est Creteil (UPEC) Contact person Abdelhamid Mellouk Address City Country 122, rue Paul 94400 Vitry sur Seine France Armangot Telephone E-mail Fax +33 1 41 80 73 13, [email protected] +33 1 41 80 73 76 +33 6 08 50 86 81

Name of Organisation: IP-label.newtest (ILN) Contact person Alexandre Bourret Address City Country 90 boulevard National 92250 La-Garenne-Colombes France Telephone E-mail Fax +33 1 77 49 53 05 [email protected] +33 1 49 64 03 80

Name of Organisation: VTT Technical Research Centre of Finland Contact person Jukka-Pekka Laulajainen Address City Country Kaitoväylä 1 90570 Oulu Finland Confidential 108 (116) Celtic-Plus Project Description

Telephone E-mail Fax +358 400 236 420 Jukka- + 358 207 222 320 [email protected]

Name of Organisation: Videra Oy Contact person Ilkka Ketola Address City Country Elektroniikkatie 2 B 4 90590 Oulu Finland krs. Telephone E-mail Fax +358 400 604 303, [email protected] +358 (0) 8 557 8051

Name of Organisation: PPO-Yhtiöt Oy (PPO) Contact person Markus Sihvonen, Markus Ahokangas Address City Country Ratakatu 1, PL 34 84101 Ylivieska Finland Telephone E-mail Fax +358 40 756 4802 [email protected] +358 84291361 +358 447 291 227 [email protected]

Name of Organisation: Super Head End Finland (SHEF) Contact person Markus Sihvonen, Harri Seppinen Address City Country Tekniikantie 14, 02150 Espoo Finland Innopoli 2 Telephone E-mail Fax +358 40 756 4802 [email protected] [email protected]

Name of Organisation: Institute of Bioorganic Chemistry, Polish Academy of Sciences - Poznań Supercomputing and Networking Center (PSNC) Contact person Cezary Mazurek Address City Country Noskowskiego 10 61-704 Poznań Poland Telephone E-mail Fax +48 61 858 20 30 [email protected] +48 61 858 21 51

Name of Organisation: Thomson Video Networks (TVN) Contact person Raoul Monnier Address City Country 6, rue du Clos Courtel 35517 Cesson Sévigné France Telephone E-mail Fax +33 2 99 28 53 75 raoul.monnier@thomson- +33 2 99 28 50 01 networks.com Confidential 109 (116) Celtic-Plus Project Description

Name of Organisation: Montimage EURL (MIF) Contact person Edgardo Montes de Oca Address City Country 39 rue Bobillot 75013 Paris France Telephone E-mail Fax +33684509637 edgardo.montesdeoca@montima ge.com

Telekomunikacja Polska (TP) Contact person Marek Dabrowski Address City Country St. Obrzeżna 7 02-691, Warsaw Poland Telephone E-mail Fax +48 22 699 5706 [email protected] m

7.3 Contact and funding information by Public Authorities

Partner Funding Situation F =Funding approved P = Funding pending (but likely) N = Not approved/ not applied yet O = Work on own costs (no funding) D = Funding disapproved

Confidential 110 (116) Celtic-Plus Project Description 8. EFFORT AND BUDGET TABLES

All figures in person years (PY) 8.1 Effort allocation per work package and year

Total 2011 2012 2013 2014 2015 (+) Total effort (all WPs) Partner 1

Total Effort (PY) (add rows as necessary) Effort per Work Package: Total 2011 2012 2013 2014 2015 (+) Total effort (all WPs) Partner 1

Total Effort (PY) (add rows as necessary) WP2 2011 2012 2013 2014 2015 (+) Total Partner 1

Total WP2 (PY) (add rows as necessary) WP3 2011 2012 2013 2014 2015 (+) Total Partner 1

Total WP3 (PY) (add rows as necessary) WP4 2011 2012 2013 2014 2015 (+) Total Partner 1

Total WP4 (PY) (add rows as necessary)

Add further WP tables as necessary 8.2 Total budget allocations per partners

Figures in kEuro Partner 2011 2012 2013 2014 2015 (+) Total Confidential 111 (116) Celtic-Plus Project Description Partner 1

Total Budget (k€) (add rows as necessary) 8.3 Budget for equipment and other costs

Figures in kEuro Partner 2011 2012 2013 2014 2015+ Total Reason Partner 1

(add rows as necessary) 8.4 Total budget allocations per country

Figures in kEuro Country 2011 2012 2013 2014 2015 (+) Total Country 1

(add rows as necessary) 8.5 Total effort allocations per country

Figures in person year (PY) Country 2011 2012 2013 2014 2015 (+) Total Country 1

(add rows as necessary)

Confidential 112 (116) Celtic-Plus Project Description 9. APPENDICES

References [Kusmierek07] E.Kuśmierek, M.Czyrnek, C.Mazurek, M.Stroinski – “iTVP: Large-scale content distribution for live and on-demand video services”, In: R. Zimmermann, C. Griwodz (eds.) Multimedia Computing and Networking SPIE-IS&T Electronic Imaging, vol. 6504. SPIE (2007). Article CID 6504-8 [Czyrnek08a] M.Czyrnek, E.Kuśmierek, C.Mazurek, M.Stroiński, J.Węglarz – “Content Delivery Networks Series: Lecture Notes Electrical Engineering”, Vol. 9, 2008; Buyya, Rajkumar; Pathan, Mukaddim; Vakali, Athena (Eds.); ISBN: 978-3-540-77886-8; Chapter 13: CDN for Live and On-Demand Video Services over IP; pp. 317-342 [Cahill04] Cahill, A.J., Sreenan, C.J.: An efficient cdn placement algorithm for the delivery of high quality TV content. In: 12th annual ACM international conference on Multimedia, pp. 975–976 (2004) [Cahill06] Cahill, A.J., Sreenan, C.J.: An efficient resource management system for a streaming media distribution network. Interactive Technology and Smart Education 3(1), 31–44 (2006) [Csyrnek11] M. Czyrnek, J. Jajor, E. Kusmierek, C. Mazurek,M. Stroiñski, J. Weglarz,” Platon Scientific HD TV Platform in PIONIER Network”, 5th Conference on Multimedia Communications, Services and Security, Kraków 2011 [Csyrnek08b] M. Czyrnek, E. Kusmierek, C. Mazurek, M. Stroinski , New Services for iTVP Content Providers to Manage Live and On-Demand Content Streaming, The 4th International Conference on Automated Solutions for Cross Media Content and Multi- Channel Distribution, pp. 180-186, 2008 [Wang05] Y. Wang, A. Reibman, and S. Lin, “Multiple Description Coding for Video Delivery” Proceedings of the IEEE, vol. 93, no. 1, pp. 57-70, 2005. [Goyal01] V. K. Goyal, "Multiple Description Coding: Compression Meets the Network," IEEE Signal Processing Magazine, vol. 18, no. 5, pp. 74 -- 94, Sept. 2001. [Puri99] R. Puri and K. Ramchandran, “Multiple description source coding through forward error correction codes,” IEEE Proceedings Asilomar Conference on Signals, Systems, and Computers, Asilomar, CA, October 1999. [Vitali06] A.L. Vitali, Borneo A., Fumagalli M., Rinaldo R. “Video over IP using standardcompatible multiple description coding”: an IETF proposal 2006. [Meng06] LU Meng-ting, LIN Chang-kuan, YAO Jason, CHEN Homer H. “Multiple description coding with spatial-temporal hybrid interpolation for video streaming in peer- to-peer networks”, 2006. [Shirani00] S. Shirani, M. Gallant, F. Kossentini, “Multiple Description Image Coding Using Pre- and Post-Processing”. International TCC. Las Vegas, Nevada, USA 2000. [Anbang07] Zhao Anbang, Wang Wensheng, Cui Huijuan, Tang Kun. “Efficient Multiple Description Scalable Video Coding Scheme Based on Weighted Signal Combinations” 2007. [Vaishampyan93] V.A. Vaishampayan “Design of multiple description scalar quantizer” IEEE Trans. Inform. Theory 1993, 39(3):821-834. [Jiang99] W. Jiang, A. Ortega “Multiple Description Coding via Polyphase Transform and Selective Quantization” Proc. VCIP 99, 1999. [Tang01] X. Tang, X.A. Zakhor “Matching Pursuits Multiple Description Coding for Wireless Video”. Proc. ICIP 2001. Thessaloniki, Greece.

Confidential 113 (116) Celtic-Plus Project Description [Franchi05] N. Franchi, M. Fumagalli, R. Lancini, S. Tubaro “Multiple description video coding for scalable and robust transmission over IP”. IEEE Trans. on CSVT, 15(3): 321- 334, 2005. [Vetro07] A. Vetro, P. Pandit, Kimata, H., Smolic, A.: Joint draft 8.0 on multiview video coding. Joint Video Team (JVT) of ISO/IEC MPEG ITU-T VCEG ISO/IEC JTC1/SC29/WG11 and ITU-T SG16 Q.6 (2007). [Smolic03] Smolic, A., Kimata, H.: Report on 3dav exploration. ISO/IEC JTC1/SC29/WG11 Doc N5878 (2003). [Survey05] Survey of algorithms used for multi-view video coding (mvc). ISO/IECJTC1/SC29/WG11 Doc N6909 (2005). [Bilen06] C. Bilen, A. Aksay, Bozdagi Akar, G.: A multi-view video codec based on H.264. In: Proc. IEEE Conf. Image Proc. (ICIP), Oct. 8-11, Atlanta, USA (2006). [IETF_HLS] http://tools.ietf.org/html/draft-pantos-http-live-streaming-08 [MP4] Unifying Global Video Strategies, MP4 File Fragmentation For Broadcast, Mobile and Web Delivery. [MPEG-DASH] MPEG-DASH, http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htm? csnumber=57623 [HbbTV] HbbTV specification, http://www.hbbtv.org/pages/about_hbbtv/specification.php [IETF_ALTO] http://tools.ietf.org/html/draft-ietf-alto-server-discovery-03 [PetersenALTO] J. Peterson, V. Gurbani, E. Marocco et al., “ALTO Working Group Charter,” http://www.ietf.org/html.charters/alto-charter.html [Seedorf09] J. Seedorf and E. Burger, “Application-Layer Traffic Optimization (ALTO) Problem Statement,” Internet Engineering Task Force, Internet-Draft draft-ietf-alto- problem-statement-01, May 2009, work in Progress. [Online]. Available: http://tools.ietf.org/html/draft-ietf-alto-problem-statement [Kiesel09] S. Kiesel, L. Popkin, S. Previdi, R. Woundy, and Y. R. Yang, “Application- Layer Traffic Optimization (ALTO) Re-quirements,” Internet Engineering Task Force, Internet-Draft draft-ietf-alto-reqs-00, Apr. 2009, work in Progress. [Online]. Available: http://tools.ietf.org/html/draft-ietf-alto-reqs [i2CAT] i2CAT Foundation TRILOGY project, http://www.i2cat.net/en/projecte/trilogy-1 [Jacobsen] V. Jacobson literature, http://conferences.sigcomm.org/co- next/2009/papers/Jacobson.pdf [Gonzalez10] Alberto J. Gonzalez, Andre Rios, Guillermo Enero, Antoni Oller, Jesus Alcober, “Evaluating MDC with Incentives in P2PTV Systems”, F.A. Aagesen and S.J. Knapskog (Eds.): EUNICE 2010, LNCS 6164, pp. 266--269. IFIP International Federation for Information Processing (2010). [CCNx] CCNx, http://www.ccnx.org/ [Cisco] White Paper, “Cisco Visual Networking Index: Forecast and Methodology, 2010– 2015”, June 2011, Cisco [Fraleigh03] C. Fraleigh, S. Moon, B. Lyles, C. Cotton, M. Khan, D. Moll, R. Rockell, T. Seely, and C. Diot, “Packet-level traffic measurements from the sprint ip backbone”, IEEE Network, vol. 17, no. 6, pp. 6–16, 2003.

Confidential 114 (116) Celtic-Plus Project Description [Fukuda05] K. Fukuda, K. Cho, and H. Esaki, “The impact of residential broadband traffic on japanese isp backbones”, ACM SIGCOMM Computer Communications Review, vol. 35, no. 1, 2005. [Cho06] K. Cho, K. Fukuda, H. Esaki, and A. Kato, “The impact and implications of the growth in residential user-to-user traffic”, in Proc. of ACM SIGCOMM’06, 2006. [Maier09] G. Maier, A. Feldmann, V. Paxson, and M. Allman, “On dominant characteristics of residential broadband Internet traffic”, in Proc. of ACM SIGCOMM’09 2009, pp. 90-102 [Kihl10] M. Kihl, P. Odling, C. Lagerstedt, and A. Aurelius, “Traffic analysis and characterization of Internet user behavior”, Ultra Modern Telecommunications and Control Systems and Workshops (ICUMT) 2010, pp. 224 -231 [RiikonenMSc] A. Riikonen, “Mobile Internet Usage - Network Traffic Measurements”, Master's Thesis, Department of Communications and Networking, TKK Helsinki University of Technology [Pries09] R. Pries, F. Wamser, D. Staehle, K. Heck, and P. Tran-Gia, “Traffic measurement and analysis of a broadband wireless internet access”, IEEE 69th Vehicular Technology Conference, 2009. [Traffic] Traffic and Market Data Report ― On the Pulse of the Networked Society, Ericsson, November 2011. [Hasslinger11] G. Hasslinger and F. Hartleb, “Content delivery and caching from a network provider’s perspective”, Computer Networks, 2011. [Wireless] Wireless Intelligence, “European mobile ARPU falls 20%”, March 2011. [Brydon11] Alastair Brydon. “Will mobile operators turn around declining revenues?”, Unwired Insight, June 2011. [Arvidsson11] Å. Arvidsson, A. Mihaly, and L. Westberg, “Optimised local caching in cellular mobile networks”, Computer Networks, vol. 55, no 18, pp. 4101-4111, 2011. [Golrezaei11] N. Golrezaei, K. Shanmugam, A. G. Dimakis, A. F. Molisch, and G. Caire, ”FemtoCaching: Wireless video content delivery through distributed caching helpers”, arXiv:1109.4179v1, Cornell University Library, 2011. [Karagiannis05] T. Karagiannis, P. Rodriguez, and K. Papagiannaki, “Should internet service providers fear peer-assisted content distribution?” in Proc. of the 5th ACM SIGCOMM Conference on Internet Measurement, 2005. [Li07] J. Li, “Locality aware peer assisted delivery: the way to scale internet video to the world”, in Proc. Packet Video 2007, pp. 133-142, 2007. [LeBlond11] S. Le Blond, A. Legout and W. Dabbous, “Pushing BitTorrent Locality to the Limit”, Computer Networks, vol. 55, no. 3, pp. 541-557, 2011. [Gummadi03] K. Gummadi, R. Dunn, S. Saroiu, S. Gribble, H. Levy, and J. Zahorjan, “Measurement, Modeling, and Analysis of a Peer-to-Peer File Sharing Workload”, in Proc. SOSP ‘03, pp. 314-329, 2003. [Zink08] M. Zink, K. Suh, Y. Gu, and J.Kurose, “Watch global, cache local: Youtube network traffic at a campus network – Measurements and Implications”, Proceedings of the SPIE - The International Society for Optical Engineering, v 6818, 2008. [Duska97] B. M. Duska, D. Marwood, and M. J. Feeley, “The measured access characteristics of world-wide-web client proxy caches”, In Proc. USENIX Symposium on Internet Technologies and Systems, 1997.

Confidential 115 (116) Celtic-Plus Project Description [Lindsey03] M. Lindsey, M. Papadopouli, F, Chinchilla, and A Singh, “Measurement and analysis of the spatial locality of wirelss information and mobility patterns in a campus”, University of North Carolina at Chapel Hill Computer Science Technical Report TR03- 006, 2003. [Adya02] A. Adya, P. Bahl and L. Qui, “Characterizing Alert and Browse Services for Mobile Clients”, In Proc. USENIX Annual Technical Conference, 2002. [Fessant04] F. Ke Fessant, S Handurukande, A.M. Kermarrec, and L. Massoulié, “Clustering in Peer-to-Peer File Sharing Workloads”, in Proc. 3rd International Workshop on Peer-to-Peer Systems (IPTPS), 2004. [Koenigstein10] N. Koenigstein, Y. Shavitt, E. Weinsberg, and U. Weinsberg, ”On the Applicability of Peer-to-Peer Data in Music Information Retrieval Research”, in Proc. ISMIR 2010, pp. 273-278, 2010. [Tran11] Hai Anh Tran, Abdelhamid Mellouk, Said Hoceini, "QoE Content Distribution Network for Cloud Architecture", NCCA 2011. [Dykes00] Sandra G. Dykes, Kay A. Robbins, Clinton L. Jeffery, “An Empirical Evaluation of Client-side Server Selection Algorithms”, p. 1361-1370, INFOCOM, 2000. [Rao11] Ashwin Rao, Yeon-Sup Lim, Chadi Barakat, Arnaud Legout, Don Towsley, Walid Dabbous, “Network Characteristics of Video Streaming Traffic”, in Proc. of ACM CoNEXT, 2011 [Dobrian11] Florin Dobrian, Vyas Sekar, Asad Awan, Ion Stoica, Dilip Antony Joseph, Aditya Ganjam, Jibin Zhan, Hui Zhang, “Understanding the impact of video quality on user engagement”, in Proc. ACM SIGCOMM, 2011. [Rahman10] Muntasir Raihan Rahman, Issam Aib and Raouf Boutaba, “Survivable Virtual Network Embedding”, IFIP Networking 2010. [Yeow10] W.-L. Yeow, C. Westphal, and U. C. Kozat, “Designing and embedding reliable virtual infrastructures,” ACM VISA Workshop, 2010. [Yu10] H. Yu et al. “Survivable Virtual Infrastructure Mapping in a Federated Computing and Networking System under Single Regional failures”, IEEE Globecom, 2010. [hulu12] http://www.hulu.com/advertising [NYT07] http://www.nytimes.com/2007/01/17/technology/17iht-media.4241040.html? pagewanted=all [OBI10] “Broadband Performance”, OBI Technical Paper No. 4, FCC, August 2010

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