SOCIAL MEDIA STRATEGY Game Changers Launch

SOCIAL MEDIA STRATEGY – Game Changers launch Created by: Lorraine Gouin Last Update: September 29, 2016

BACKGROUND  Summary: launch of the traveling exhibition at Science North in Sudbury  Timeframe: Event Oct 13, 2016, mentions on Social Media Oct GOALS  Promote the exhibition and the fact we worked on it with the Museum community and gaming fans  RT and share what others are sharing STRATEGY  Mentions the partners  It’s a travelling exhibition – will be in Ottawa in 2017  Live Stream the launch on Facebook AUDIENCE  CSTM / MSTC Social media followers

SOCIAL MEDIA TOOLS Types Purpose Facebook  Share info about the livestream and launch (Sept 8 – 18)  Profile artifacts that will be in the exhibition  Live stream the launch on Facebook (CSTM page) – by Caroline Boutin with the corp. IPad Instagram  Profile artifacts that will be in the exhibition Twitter  Share info about the livestream and launch (Sept 8 – 18)  Profile artifacts that will be in the exhibition  Share “live” content the day of – sent by Julie

PROJECT TIMELINE & FUNCTIONALITY Activity/task Start date End date Responsible Content creator - Prepare content for the CSTM social media Sept 1 Sept 8 Lorraine channels – see content schedule document Content editor – edit content and prep to share Sept 8 Sept 8 Lorraine Social media community manager – share content, manage Sept 8 Sept 18 Lorraine social media community and respond to questions

CONTENT & RESEARCH  What images or rendering already exist? o Some images here S:\Public Affairs\Images for Social Media\CSTM\Exhibitions  Images of artifacts from the exhibition? o Could ask Shawn for some content  Hashtags to use: #GameChangersExhibit / #ExpoMaîtresDuJeu  Find partners social media account information: See content schedule for list  What is science north doing? o post on twitter & Instagram accounts from the event (usually 1-2) o will also be running ads on facebook about Game Changers being open.

EVALUATION / NOTES