Contact: Dan Klores Communications

Contact: Dan Klores Communications Hayley Friedman/Kerri Chyka (212)685-4300 FOR IMMEDIATE RELEASE

ANNUAL KOMEN NEW YORK CITY RACE FOR THE CURE® ATTRACTS THOUSANDS OF PARTICIPANTS AND RAISES OVER $2 MILLION FOR THE FIGHT AGAINST BREAST CANCER

(October 2004) The 2004 Komen New York City Race for the Cure® attracted nearly twenty thousand participants on Sunday, September 12 in Central Park and raised almost $2.5 million for the fight against breast cancer. In addition, thousands of breast cancer survivors in pink shirts participated in the Race to show their support. The Race for the Cure is the signature fundraiser for the Greater New York City Affiliate of the Susan G. Komen Breast Cancer Foundation and is presented locally by Lincoln Mercury, JPMorgan Chase and Smith Barney.

Following are the winners for the 2004 Komen NYC Race for the Cure:

Women: Stephanie Hodge, Age 36, New York, NY Catherine Borkowski, Age 42, Ringwood, NY Linda Webster, Age 43, New York, NY

Men: John Pitzulo, Age 56, Youngstown, OH

Survivors: Ann Makoske, Age 56, Cape Canaveral, FL Linda Russo, Age 42, Flushing, NY Polly DeMille, Age 50, New York, NY

One in seven women will be diagnosed with breast cancer in her lifetime. More than 1500 breast cancer survivors and hundreds of dedicated teams set out to change that statistic by participating in the 2004 Komen New York City Race for the Cure®, which will fund education, screening and treatment programs in Greater New York City and support national research for a cure. In particular, the breast cancer survivors highlight why the Race is such an important event. The Komen Race for the Cure® Series is the largest series of 5K run/walks in the world. Since its origination in Dallas in 1983, the Series has grown from one local race with 800 people to an international series of 114 races with over 1 million participants.

“This was a great day and a very successful Race for the Cure,” said Nicole Rubin, executive director of Komen Greater NYC. “We appreciate all of those who ran, walked, volunteered, pledged and cheered on for the cause.”

The Komen Race For The Cure® Series nationally is made possible through support received from the National Presenting Sponsor, Yoplait, and National Sponsors American Airlines, Ford Division, Johnson & Johnson, Kellogg Company, New Balance Athletic Shoe, Quilted Northern And Silk® Soymilk.

Breast Cancer Survivor Recognition Co-Sponsors are Re/Max and Zeta Tau Alpha Fraternity. This year’s Komen Race For The Cure® Series National Honorary Chairman is five-time Olympian Francie Larrieu Smith.

Locally, the Greater New York City Race for the Cure is made possible through the generous support of local Presenting Sponsors Lincoln/Mercury, JPMorgan Chase and Smith Barney Citigroup. Local presenting media sponsors are WNBC4, Telemundo and The Daily News.

Diamond sponsors are Ann Taylor, Westin Hotels and Resorts, and Stein Rogan & Partners. Local Media Sponsors are 1010 Wins, Viacom Outdoor, iVillage, and 106.7 Lite FM. Platinum sponsors are American Express, Key Food, Pfizer Oncology and Crunch Fitness. Gold Sponsors: HIP Health Plan of New York, Nextel, Consolidated Edison Company of New York and Back to Nature Foods. Silver sponsors: The Jacob D. Fuchsberg Law Firm, LLP, NewYork-Presbyterian Hospital, Pace University The Mount Sinai Medical Center, i’Deal, LLC, Waste Management of New York and Getty Images.

The mission of the Susan G. Komen Breast Cancer Foundation is to eradicate breast cancer as a life-threatening disease by advancing research, education, screening and treatment. The Greater New York City Affiliate of the Susan G. Komen Breast Cancer Foundation was established in 1990 when friends of television journalist Benita Feurey, who died from breast cancer, vowed to keep her spirit alive.

Up to seventy-five percent of the net proceeds raised by the Greater New York City Affiliate of the Susan G. Komen Foundation through the Race for the Cure® and other fundraisers is dedicated to fighting breast cancer in the five boroughs of New York City, on Long Island and in Westchester and Rockland Counties. Each year the Affiliate awards grants to local hospitals and community organizations to fund breast health programs for the medically underserved from education and outreach for garment workers in Chinatown, to transportation and support services for migrant workers on the East End of Long Island, to navigation for screening and treatment for underserved women in Harlem. With at least 25 percent of net proceeds supporting national research to find a cure, Komen Greater New York City will distribute more than $2.2 million in total to fight breast cancer this year.