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Design and Implementation of an Urban Water Kiosk Project
The Step-by-Step Planning and Implementation of an Urban Water Supply Project Using
ACTIVITY CARDS CARD 13: RADIO MESSAGE
Table of Contents 1 Making a Decision Regarding Radio Messages...... 2 2 Main Messages...... 2 3 Main Theme of the Radio Broadcast...... 2 4 Preparing Radio Messages and Broadcasts...... 4 5 Radio Programme: Objectives, Target groups, Messages and Media...... 5
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts 2
1 Making a Decision Regarding Radio Messages When considering the possibility to diffuse messages using the local radio stations, it should be noted that such stations are not found in all Kenyan towns.
2 Main Messages A local radio station can be used, to diffuse information on the functioning of the kiosk system and the commissioning date, etc. A series of radio programmes can also be written, to inform the population about health and hygiene methods and practices related to water supply (the need to clean recipients, transporting and storing water, treating water with Chlorine, etc.).
3 Main Theme of the Radio Broadcast The main theme of a radio programme could be: Why and how the WSP intends to contribute to improving health conditions in the project area. The subtopics of the radio broadcast can be the following: Many urban residents in...... [Name of town] do not have adequate access to treated water and proper sanitation facilities. To address this problem, the...... [Name of WSP] is extending its distribution network to ...... [Name of project area] and constructing.... [Number of kiosks] water kiosks. At the kiosks residents can buy water at an affordable price of KSh... [Tariff/20-litre container] for a full jerrycan. Description of the current sources of water residents of the project area are using: Example: Currently residents have access to a few individual un-metered yard connections within the area and they fetch water from un-metered house connections in neighbouring residential areas. Residents also fetch from 2 boreholes and a large number of open wells. Currently, many residents of the project area are exposed to health risks as they consume untreated water from un-protected sources. Consuming untreated water is probably responsible for a large number of cases of diarrhoea and typhoid. Especially young children, when consuming untreated water, are exposed to these diseases. One of the important aims of the water sector reform process which is taking place in Kenya is to improve the health conditions of the population. The WSP has as its mission to provide quality water and sanitation services, effectively, efficiently and in a sustainable way, to all residents living within its Service Area. The WSP will contribute to the improvement of the health conditions of the populations of the project area, by improving the supply of treated water. The WSP hopes to achieve this by extending the distribution network and by constructing and managing...... [Number] water kiosks in...... [Name of the project area].
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts 3
By providing these kiosks, the Company believes it can provide affordable, safe and treated water to the residents of...... [Name of project area]. These kiosks have been planned and sited together with residents, the Chief, the Municipality and the WSP. . What is a water kiosk? A kiosk is like a little shop where residents can buy treated water. By introducing the kiosk system in the project area approximately...... [Number of residents] will have access to treated water. Who operates the kiosk? Each kiosk is operated by a Kiosk Operator who signs a contract with the WSP and who is charged by the Company according to the meter readings. The Kiosk Operator is also allowed to sell other goods at the kiosk (with the exception of prepared food and dangerous products such as insecticides). The Kiosk Operators are monitored by the Kiosk Supervisor [or by the Customer Services Assistant, etc.] of the Company. The Kiosk Supervisor should see to it that the Kiosk Operator keeps his or her kiosk clean and in good condition and that the customers receive a good service. The Company cannot supply water free of charge. Customers have to pay for water to enable WSP continue supplying them with treated water. Treating and supplying water is a costly affair: the Company has to pay its bills, purchase chemicals and pay its staff. It also needs money to maintain, repair and if necessary to expand the network. How much does a customer have to pay for water? The price of water is KSh.... [Tariff] for a full jerrycan (of approximately 22 litres) and approximately KSh..... [Tariff] for a 220- litre oil-drum. Customers can pay the Kiosk Operator each time they fetch water but they can also pay an amount in advance (say KSh 50 or KSh 200). The amount a customer pays in advance can be recorded in an exercise book, which is bought and kept by the customer. The Kiosk Operator and the customer sign each time the customer makes an advance payment. The customer can draw water as long as he or she has a positive balance with the Kiosk Operator. The construction of the kiosks coincides with a large-scale metering campaign. All existing connections in the project area will be metered and the owners of these connections will be charged according to the meter readings. This means that many tap owners will become reluctant to give water to other residents as this means that their water bill becomes very high. The Task Team responsible for the project is made up of WSP and Municipality staff, the Chief, the Public Health Officer, members of local NGOs and residents. Before, during and after the commissioning of the kiosks, this Task Team will be in...... [Name of project area] to explain the system and to answer all questions of residents. The Project Task Team will also organise other activities to inform the residents about the project and the kiosk system. The Project Task Team will organise group discussions and “water shows” together with a drama group. The Project Task Team will also put up posters and make public announcements with a megaphone.
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts 4
Some residents will be invited to visit the water treatment works, to see how water is being treated and pumped into the supply network. The WSP has opened a “Customer Complaints Centre” at its main office. If residents have complaints regarding the operation of the kiosks, or with regard to water quality or the service provided by the Kiosk Operator, they are welcome to communicate their complaints or suggestions to the WSP. Although the kiosks and the network are owned by the...... [Name] Water Services Board, the kiosks are built for the communities and it is important to mention that the Municipality, the residents and the Chief have been involved in the planning of this project. Even after the commissioning of the kiosks, the community will remain involved. The Company, the community, the Chief and if necessary the police will have to work together to prevent vandalism and to make sure that all residents have access to safe water. The Company wishes to work for, in and with the community. That’s why the motto of the WSP is: “...... “ [Motto of the WSP].
4 Preparing Radio Messages and Broadcasts This chapter only contains the main topics and messages of a short radio broadcast, during which the project and the kiosk system are introduced and explained. It will be up to the staff of the radio station and the presenters of the radio programme to plan a programme with a duration of between 10 and 15 minutes. When preparing a radio broadcast, the following aspects will have to be taken into consideration:
No. Issues to consider: Possible solution (examples) 1 Name of the radio station: Radio: 2 Budget: KSh 3 Cost per broadcast: KSh 4 Total costs: KSh 5 Duration of each broadcast: 15 minutes (maximum). 6 Language: Swahili, English. 7 Number of broadcasts: 12 8 Timing: Three (3) broadcasts per week. One (1) broadcast during the weekend 9 Timing: Two (2) broadcasts during weekdays (one during the day and one during the evening). 10 Timing: Before or after the news. 11 First broadcast: One week before the second baraza. 12 Last broadcast: Two weeks after the second baraza. 13 Expected coverage: An estimated 65% of the total population of the project area.
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts 5
Prepare your own radio broadcast:
No. Issues to consider: Possible solution (examples) 1 Name of the radio station: 2 Budget: 3 Cost per broadcast: 4 Total costs: 5 Duration of each broadcast: 6 Language: 7 Number of broadcasts: 8 Timing:
9 Timing:
10 Timing: 11 First broadcast: 12 Last broadcast: 13 Expected coverage: 14 *)
15 *)
16 *)
17 *) *): Other issue to consider
5 Radio Programme: Objectives, Target Groups, Messages and Media The table below presents short descriptions of the main objectives, target groups, messages media and the materials required of a radio programme which intends to inform the listeners on a water project. .
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts 6
Activity: Radio Programme (example)
Description Provide information to residents and other listeners on the WSP, the project and its objectives. (Local Radio Station) Provide information on the WSP and the Explain the quality of water supplied Objective WSB by the WSP Provide information on the project Importance of consuming safe water Announce the expected commissioning Importance of keeping the kiosk and date its surroundings clean Announce the kiosk tariff Transporting and storing water at How kiosks will be operated household level Business hours of the kiosk All residents of the project area Other listeners in the supply area of Target group(s) the WSP / Participants Initiator: WSP/WSB Initiator and organisers Prepared by the Project Task Team, local NGO, Public Health Officer Implemented by the staff of the radio station Contributors The Public Health Officer Preparation of a radio script (by the Task Team and staff of the radio station Specific activities Making decisions concerning the broadcasting frequency, dates and time Radio broadcasts
Role and responsibilities of the WSP Importance of consuming safe water Message(s) Project history Importance of keeping the kiosk and its Commissioning date surroundings clean Announce the kiosk tariff Transporting and storing water at How kiosks will be operated household level Business hours of the kiosk Metering of domestic customers Mass media Methodology and media (Pre-recorded) radio broadcasts broadcasted by a local radio station Reaching target group through the mass media Methodology Broadcast may include interviews with residents on the current water supply situation Flip chart stand Reference works Required materials A1 size paper, markers, etc. Manila paper and pins Duration 5 – 10 minutes per broadcast
Number 1 – 3 broadcasts Preparation of radio script Radio broadcasts (airtime) Costs together with local experts (PHO) and the staff of the local radio station
Toolkit for Urban Water Supply Projects Module 3 Card 13: Radio Messages and Broadcasts