In Depth Unveil an Innovative Corporate Identity

It is with great pride that In Depth Managed Services launch their new corporate identity, the latest significant step since the merger with KeenKleen UK twelve months ago. As an energetic, innovative company in a highly competitive market In Depth understand the importance of maintaining a professional profile. This fresh brand image has a more dynamic and contemporary style that reflects the company’s ethos and vision while communicating the company’s commitment to both service and customers.

Sandra Ogden, In Depth Managing Director, explains: “As part of our 5-year plan we recognised a need to build an international brand. Our new identity is one part of a broader initiative to clearly define who we are and set out our ambition for the future. It forms an integral component of our values, building on our heritage and existing strengths as a passionate, forward-thinking business.”

"The brand was created to inspires greater confidence and establish the goals which we aspire to as a premiere managed services provider and assist us in the execution of our strategy in the years ahead. It reflects and endorses our position in the marketplace as a company who cares and provides a high quality service whilst considering its impact on the environment.”

The pioneering corporate image was developed by Avocado, a marketing design company of creative consultants based in Manchester. Avocado assisted In Depth to develop a mark that will help to maintain the established strong reputation while clearly identifying the business as a market leader in the managed services sector. The brand will be carried through to the website, presentation material, tender documents, company newsletter, and sales and marketing communications.

Bob Coleman, Managing Director of Avocado, says: “Working with the In Depth team has been a breath of fresh air. Their corporate ambition is matched only by a level of marketing drive which is unique to industry leaders.”

“We’ve been in business for over 25 years, nearly as long as In Depth, so we instinctively relate to the challenge of developing a brand with great heritage to become future-proof. We’re proud of the work we’re doing for In Depth but we never forget that inspirational design always depends on having a visionary client.” Always ahead of the competition, In Depth is also currently working towards gaining ISO14001 certification, the internationally recognised standard for the environmental management of businesses that prescribes controls for those activities that have an effect on the environment, including the use of natural resources, handling and treatment of waste, and energy consumption. As part of the In Depth re-brand the Environmental Department has been given its own identity - In One with the Environment, to illustrate ongoing loyalty to customers and commitment to developing environmental best practice.

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Notes to editors: In Depth Managed Services is a family owned business with over 30 years experience in the cleaning industry and part of IDG Holdings Limited. They specialise in providing a range of cleaning services to businesses nationwide, working in partnership with clients to understand their business needs and find the most cost effective solution, tailored to meet those needs. In Depth has a total commitment to attention to detail, investment in quality, health and safety, staff training and the latest technology to offer an unrivalled service.

For further information: Suzanne Bridges 0121 323 2063 [email protected]