Name: Larisa Petrini

Title: Managing Partner

Bio: Larisa Petrini has an over 12 years of experience in PR mostly in corporate communication, reputation management and crisis communication positions. Larisa has been with Saatchi & Saatchi PR for the last years, now coordinating and developing a team of ten consultants. Her experience includes working for clients in various fields: Procter & Gamble, Glaxo SmithKline, AFI Palace Cotroceni, Lego, Alpha Bank, AXA, Comisia Europeană, ALICO, Toyota, Gaz de France, BRD Societe Generale and Bunge Romania.

She has numerous training and specializations in fields such as Public Affairs, IPO Management and Investor Relations, Issue Management and Reputation Management. She is a member of the Association of Romanian Public Relations Practitioners and she is actively involved in social, educational and cultural projects.

Saatchi & Saatchi PR

Saatchi & Saatchi PR has been a pioneer on the Romanian PR market, as the first PR department working in a full-service advertising agency (1991)

Currently the office operates independently (starting March 2008) from Saatchi & Saatchi, with its own client base and a team of specialized communications consultants. The office maintained its ability to integrate its operations with the other departments of the agency if needed.

As a winner of 2009 Gold Sabre Awards for the “Hola, Soy Rumano” campaign commissioned by the Romanian Government, and of the Golden Award for Excellence in the most prestigious local PR competition - PR Award, Saatchi & Saatchi PR is positioned as one of the Romanian Agency’s with the best reputation on the market in terms of specialists and expertise. In 2012, Saatchi & Saatchi PR won Bronze in Cannes Lions for Plant the Bill and was nominated for the Autism Campaign. Saatchi & Saatchi PR was shortlisted in PR Awards and in European Excellence Award and it became the first Romanian agency to receive Gold in World Luxury Award, the most important competition honoring creative excellence in luxury communication.