You are the Marketing Director of Nestle, the company that make Kit Kat chocolate bars. You have asked several companies to prepare an advert for your product that would appeal to a broad audience and would emphasise the ‘fun’ aspects of your product.

Having viewed the advert they produced, you now to write to them to let them know how successful they have been in meeting your brief. You should comment on some or all of the following aspects of it. Remember, you should try to make your writing personal yet formal, giving your views. Write in sentences and paragraphs. Do not use numbered headings.

 Is there a story? What is it? Why is it appropriate/not appropriate for your product?  How is the story told? Flashback? Repetitive images?  Humour - is there any? How is it used?

 How is sound used in the advert? Is there a voice over? When is it used? What kind of music is there? Is it appropriate? Why/why not?  The use of lighting and special effects? Could the advert have been improved if these were somehow different?  The camera angles. What do they do? Is close-up used? Long shots? Etc….

 How quickly into the ad do you realise that what is being advertised? What ois the significance of this?  Talk about the presentation of the product. How much detail about it is given? Does it appear a lot or hardly at all? Is this appropriate?  What about the words? Do you see print? What sort? How often?

 The overall intention. Who is this advert meant to appeal to?  Has your brief been met?  How does the ad rate as a piece of television?  How do you rate the ad’s overall effectiveness in selling the product? You are the Marketing Director of Nestle, the company that make Kit Kat chocolate bars. You have asked several companies to prepare an advert for your product that would appeal to a broad audience and would emphasise the ‘fun’ aspects of your product.

Having viewed the advert they produced, you now to write to them to let them know how successful they have been in meeting your brief. You should comment on some or all of the following aspects of it. Remember, you should try to make your writing personal yet formal, giving your views. Write in sentences and paragraphs. Do not use numbered headings.

 Is there a story? What is it? Why is it appropriate/not appropriate for your product?  How is the story told? Flashback? Repetitive images?  Humour - is there any? How is it used?

 How is sound used in the advert? Is there a voice over? When is it used? What kind of music is there? Is it appropriate? Why/why not?  The use of lighting and special effects? Could the advert have been improved if these were somehow different?  The camera angles. What do they do? Is close-up used? Long shots? Etc….

 How quickly into the ad do you realise that what is being advertised? What ois the significance of this?  Talk about the presentation of the product. How much detail about it is given? Does it appear a lot or hardly at all? Is this appropriate?  What about the words? Do you see print? What sort? How often?

 The overall intention. Who is this advert meant to appeal to?  Has your brief been met?  How does the ad rate as a piece of television?  How do you rate the ad’s overall effectiveness in selling the product?