Chapter 6: Advertising and Solicitation

Sample Quiz

True/False Questions

1. Originally, lawyers were not prohibited from advertising because it was just

thought not to be part of the tradition of lawyering.

2. The U.S. Supreme Court allows lawyers to solicit but not advertise.

3. The following phrase in a lawyer advertisement, “We will strive to do our

absolute best to help you win your case,” is more than likely to be considered a

lawful ad.

4. The following phrase in a lawyer advertisement, “Our lawyers have all graduated

from law school with honors,” is more than likely to be considered a lawful ad.

5. Law firms may include their paralegals and legal assistants as part of their

advertising methods.

6. Solicitation is a practice more strictly regulated when paralegals engage in it,

compared to when lawyers engage in it.

7. A finder’s fee is unlawful, unless paid to a paralegal employed by the lawyer

paying the fee.

8. The rules on solicitation allow a lawyer (or a paralegal) to solicit a prospective

client when there is no motive for financial gain.

9. Soliciting clients on an Internet message board is equivalent to soliciting clients

on a street corner. 10. As portrayed in the film Erin Brockovich, if Ms. Brockovich is soliciting clients

for her employer’s firm for the purposes of joining a class-action suit, that would

be permissible.

Fill in the Blank Questions

1. The U.S. Supreme Court allowed the use of restrained lawyer advertising in the

famous case ______.

2. According to the key advertising lawyer, a lawyer may not make ______

or ______communications about a lawyer’s services.

3. Generally, lawyers may not compare themselves to ______.

4. A lawyer is not allowed to pay a paralegal in exchange for the paralegal

______the lawyer’s services.

5. A targeted mailing is another word for a ______.

6. ______, unlike advertising, is almost always prohibited.

7. As it concerns advertising, the ABA, and many states, permit paralegals to have

______.

8. In some jurisdictions, anti-solicitation laws are so strict the behavior is classified

as a crime called ______.

9. One of the common exceptions in the solicitation rules is that a lawyer may solicit

when ______.

10. Often, when a prospective client receives a solicitation letter from a lawyer, the

letter comes with the following ______, placed on the

letter’s front.