Edward Coffin, B.S., RD, LDN

1131 Spruce St. 1B, Philadelphia, PA 19107  (856) 803-3816  [email protected]

WORK EXPERIENCE:

Natural & Organic Marketing, LLC, Philadelphia, PA January 2013 – present Co-founder/National Brand Manager Lead development and account maintenance Staff selection and training   Strategic development

Ann Payne’s Caveman Foods LLC & LTD, Mendenhall, PA & Toronto, ON January 2010 – October 2014 Chief Marketing Officer  Development of initial business plan, R&D, and April 2010 product launch in US   Distributor relations – sales pitches, contract negation, pricing, etc. Maintain relations.   Package design - FDA compliance, governmental relations   Co-packing selection - contract negotiation and compliance   Development of Canadian launch - facility purchase, employee hiring, exporting/importing   Logistics – LTL and FTL routes between US, Canada, and overseas; importing/exporting compliance   Domestic and international trade shows – research, setup, logistics, staffing, sales   Domestic and international sales – distribution expansion and relations, retail and customer relations   Ongoing company expansion R&D   Ingredient and supplies sourcing and purchasing   Organic plans and inspections   Facility plans and compliance with domestic and international regulations   Budgeting

Clock Tower Natural Foods Cafe, Paoli, PA September 2008 – December 2010 General Manager Development of initial business plan, R&D, and October 2008 store opening Compliance with local and state regulations   Employee hiring and training   Ingredient and supplies sourcing and purchasing   Marketing plans and implementation   Budgeting and sales forecasting

Ineeka, Inc., Philadelphia, PA July 2008 – March 2009 (contract) Demo/sales representative – Greater Philadelphia Area   In-store product demonstrations – coordination, sales Detailed product movement reports  Liaison between manufacturer, retail outlet, and ultimate consumer   Participation in sales development meetings

Go Appetit, Philadelphia, PA July 2007– March 2008 (contract) Demo/sales representative – Greater Philadelphia Area   In-store product demonstrations – coordination, sales Detailed product movement reports  Liaison between manufacturer, retail outlet, and ultimate consumer   Participation in sales development meetings

Bear Naked, Philadelphia, PA May 2007 – September 2007 Demo/sales representative – Greater Philadelphia Area   In-store product demonstrations – coordination, sales Detailed product movement reports  Liaison between manufacturer, retail outlet, and ultimate consumer   Participation in sales development meetings

WORK-RELATED TRAINING AND CERTIFICATIONS:

PROFIT Importing/Exporting Seminar Introduction to Canadian international sales, markets, sales, logistics, governmental requirements

Completion and Passing of National Registered Dietitian Examination (RD)

Registered Dietitian Clinical Rotations >1,000 hours of clinical experience including HIV/AIDS meal oversight and delivery; low-income mothers, infant and children; elderly/hospice; food service; public outreach and VA medical center

Completion and Passing of National Dietetic Technician, Registered (DTR)

DTR Clinical Rotations >500 hours of clinical experience including HIV/AIDS meal oversight and delivery; low-income mothers, infant and children; elderly/hospice; food service; public outreach and VA medical center

EDUCATION:

Bachelor’s of Science in Health Services – Clinical Nutrition 2008-2011 University of Medicine and Dentistry of NJ/Thomas Edison State College (coordinated program) Scotch Plains, NJ

Associate’s in Applied Science – Dietetics 2005-2008 Camden County College Blackwood, NJ

TECHNOLOGY SKILLS:

Excel Powerpoint Word Social media Wordpress Fluent with Macintosh programs and products

ADDITIONAL ACCOMPLISHMENTS:

Volunteer board member for Peace Advocacy Network 501(c)3 nonprofit, Campaign Director Volunteer board member for Peace Advocacy Network 501(c)3 nonprofit, Media & PR Director Various writings published in online and print media outlets regarding nutrition Various interviews with local and national media

REFERENCES AVAILABLE UPON REQUEST