Open House Outline

Theme: 5th year anniversary, Tax Day Stress relief; Hawaiian tropical theme NP Fees donated to Ronal McDonald House

Date: Friday, May 20, 2005

Purpose:  Thank our patients, Generate New Patients, Make them aware of additional services, Generate a “Buzz”

Ideas:  Have food and refreshments o Rent Otis Spunkmeyer setup: Pam to Contact Gina Carle o Drinks o Appetizers

 Do giveaways: o Every person that attends enters drawing; Every person that refers gets entered into Grand Prize drawing . Balloon prizes . Drawings  Get local businesses to donate door prizes: see target list  Vacation giveaway

 Involve other providers o LAc, Pilates, N.D.

 5 minute chair massages o Mary Solomon: Karen to contact o Hazel Horsnell: Karen to contact if Mary is not interested o Patti Rountree o Jeff  Rent an orthotic scanner or portable DEXA machine o Contact Dianne Baynes to see if she has contact info. . Can Only Order Orthotic Scanner at $99/ month

 Do periodic presentations throughout the day; Develop PowerPoint slide shows that run automatically in reception area: Set up Projector and Screen o Laser o Rehab o Nutrition o Kids and Chiropractic

 Coloring Contest for Kids: Karen to locate appropriate picture to color o Obtain prizes for different age categories o Set up a Kids area  Make Flyer to take to businesses: Pam

 Getting the word out: o Call entire patient base 2 weeks prior o Setup voice blast again to contact patient base? o Direct mailer to patients 3 weeks prior o E-mail contact list 3 weeks prior, and 1 week o Post Flyers in local businesses 3 weeks o Door Hangers in Kentfield Commons? 1 week: Hire Daniel and Tom o Press releases 3 weeks o Advertising Lead time? Insert vs. Ad o Banner and Balloon man in front of office: Order Banner Now; Reserve Balloon

Concerns:  Office Appearance  Budget  Parking

Contact List for Prizes  Petco  Starbucks  Blockbuster  Curves  Liat Solomovici, OD  Angel’s Florist Orchid  Grays Paints  Woodside Deli  Nail Places  Albertsons, Safeway  Bravo, Mr. Chau’s, Quiznos  Health Food Store  Car Wash  F&F : Design Consult?  Massage  Nancy Davidson; Hair Stylist Hair Care Gifts  Claudia Lewetzon Personal Training  Whole Foods   Checklist of Items Needed and Actions needed:

 Drawing Entry Forms o Need Name, address, phone and e-mail  Assemble Items for the “neighborhood Walk o Business Cards o Flyers o Office Brochure  Food o What to serve

 Presentations  Video Screen: Buy  Test Projector  Assemble Gift Bags for attendees  Set up area for displaying promotional items from alliance members  Other Invitees: o Women’s Care Center o New Leaf Acupuncture o Randy Neustaedder o Noelle Woods and Pilates Staff o