AVP and Cancerfree KIDS Team up in 2009

FOR IMMEDIATE RELEASE Contact: Rose Eckhoff January 15, 2008 513-575-5437 or [email protected] AVP and CancerFree KIDS Team Up in 2009 New partnership formed as Mason Pro Beach Volleyball celebrates 5th Anniversary

CancerFree KIDS and AVP Pro Beach Volleyball announce a new partnership to raise money and awareness for childhood cancer research at the Labor Day tournament held in Mason, September 4, 5, 6, 2009.

This partnership renews AVP’s commitment to the community, and is an extension of the current partnership that the tournament already has in place with the Barrett Cancer Center which has already received more than $100,000 over the past four years in contributions.

For several years now, the AVP has brought the excitement of professional volleyball to local area families and businesses during this three day tournament. Now in its fifth year, AVP players from around the world will compete for the prestigious title, including defending champions and Olympic Gold Medalists Phil Dalhausser and Todd Rogers.

According to organizer and promoter, Mario Cicchinelli of Reach Event Marketing, “The volleyball community is huge in the Greater Cincinnati Area and it is because of the support of this community that this tournament is so successful! One meaningful way we can give back to the city of Mason and Greater Cincinnati is to raise awareness and financial support for the incredible work that CancerFree KIDS is doing to help find a cure for childhood cancer. During the three day tournament, thousands of volleyball fans will learn more about the urgent need to support life-saving research so no child will have to suffer from cancer.”

Businesses can get involved in the AVP Mason event by purchasing “blocks” of tickets for their employees and customers or becoming a sponsor, with a portion of the proceeds going directly to CancerFree KIDS.

Ellen Flannery, Founder and Executive Director of CancerFree KIDS says the partnership with the AVP is ‘a natural’. “Volleyball and KIDS just seem to go together. We are thrilled to team up with the AVP, and are excited to be part of the growing interest and support of Professional Beach Volleyball in our area.”

For ticket and sponsorship information go to www.cancerfreekids.org or for all event information, go to www.mustseeavp.com.

About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 30 events throughout the United States in 2009 and features more than 150 of the top men and women competitors in the sport. AVP athletes won both the women’s and men’s gold medals at the 2008 Games in Beijing, marking the first sweep of Olympic beach volleyball gold medals by a single country. AVP is headquartered in Los Angeles, Calif. For more information, please visit www.avp.com.

About Reach Event Marketing Reach Event Marketing (REM) is a full-service marketing company specializing in the organization, marketing and promotion of regional and national events, including the AVP Crocs Tour Mason, Ohio, AVP Crocs Tour Pittsburgh, WiFi Fusion High School Tour and Wedding Mafia. REM provides clients strategic marketing expertise at the grass-roots level in many areas, including advertising sales, sponsorship and hospitality packages, ticket sales management and promotion. In addition to event marketing, REM publishes the online Hacks High School Sports Magazine. For more information, please visit www.reacheventmarketing.com

About CancerFree KIDS CancerFree KIDS Pediatric Cancer Research Alliance is a non-profit organization founded in Cincinnati, Ohio by Ellen Flannery whose daughter, Shayna, is a survivor of childhood cancer. CancerFree KIDS’ mission is to eradicate cancer as a life-threatening disease in children by advancing research, treatment, screening and education.

Contacts: CancerFree KIDS Reach Event Marketing Rose Eckhoff Mario Cicchinelli (513) 575-KIDS (513) 794-4174 [email protected] [email protected]