Classic Advertising Rubric

Your name______Title of your classic book______

Type of ad you created (circle one):

television commercial magazine print ad billboard radio ads

Advertising techniques you used (circle and then explain all that apply):

humor use of animals use of babies music slang

connection to pop culture celebrity endorsement bandwagon effect

Explain where and how the technique(s) were used ______

______

Classic quality or idea from your novel used as focus ______

Evaluate the depth of examples and concepts used from your book on a scale of 1-5 (5 being a high level of knowledge and thought about your classic book) and then explain your choice using examples from your story and project.

1 2 3 4 5 ______

______

Evaluate the final appearance of your project on a scale of 1-5 (5 meaning it is excellent) and then explain the examples and details you added to make it appealing for other kids.

1 2 3 4 5 ______

______

How persuasive do you think your ad is in encouraging other teenagers to read your classic instead of a modern story? Use the scale of 1-5 (5 being VERY persuasive) and explain your evaluation.

1 2 3 4 5 ______

______Grading Scale: + +  - - A + means that you created an ad using a classic quality of your novel that uses marketing strategies from class, that is persuasive to a teenage audience, that was prepared on time for class, and that demonstrates creativity and depth of thought well beyond the basic project expectation. A  means that you created an ad using a classic quality of your novel that uses marketing strategies from class, that is persuasive to a teenage audience,that was prepared on time for class. You met the expectation. A - means that your work is incomplete in some way, doesn't use a classic quality from your book, doesn't clearly demonstrate marketing strategies from class, is not particularly persuasive, and is not prepared for class.

* This project will be worth 30 points towards your reading grade this quarter. For example, a plus is equal to a 29/30.