JOB DESCRIPTION

Job Title: Marketing Executive

Department: Global Marketing

Reports to: Head of International Marketing

Number of Reports: This role has no direct reports

MAIN PURPOSE OF ROLE:

To be the brand champion of promoted brands and work with Area Managers and country colleagues to optimise the promotional efforts across the global business (excluding U.S. and UK). Lead the creation and implementation of tactical programmes and initiatives fully aligned with brand objectives and strategies.

KEY RESPONSIBILITIES:

 Achieve ambitious revenue growth for an expanding branded portfolio by proactively identifying strategies, tactics and future direction for key brands taking into consideration the local healthcare environment and competitive landscape.

 Develop international promotional campaigns and tactical brand plans for a number of products across the world and see it through to global implementation stage via third party distributors or in partnership with country colleagues.

 Ability to work effectively in a cross functional setting driving new initiatives through influencing key stakeholders

 Assist in developing integrated digital brand strategy and online presence for key global or regional brands

 Develop exceptional and effective relationships with partners and commercial teams to optimise implementation of promotional material and communication in support of our direct sales investment

 Manage part of Marketing budgeting and take part in sales forecasting process based on historic data and market opportunity analysis

 Build and maintain effective relationships with KOL’s and Thought Leaders where appropriate

 Build on, evolve and implement appropriate communication strategies for key international brands  Willing to travel (10%)

1 KEY SKILLS, EXPERIENCE AND KNOWLEDGE:

 Academic qualification in life science or business  Experienced, marketer (2 - 5 years of marketing experience)  Experienced in marketing via 3rd party agencies and distributors  Ability to analyse the response of all the promotional activities to measure their effectiveness  High level of cultural awareness  Proactively drive projects from initiation to completion  Experience in digital marketing - developing integrated, digital strategies to optimise online platform and promotional cost effectiveness  Delivering effective local marketing campaigns in line with strategy  Ensuring timely marketing material approvals from Global medical and marketing departments  Experienced in liaising with third party agencies (including media buyers, publishers, ad agencies etc.) to achieve desired objectives of the marketing campaigns, thereby ensuring that products are promoted in the most cost effective manner  Language skills: Corporate language English. Any other languages are a plus

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