NTT Docomo: the Future of the Wireless Internet
Total Page:16
File Type:pdf, Size:1020Kb

NTT DoCoMo: The Future of the Wireless Internet? HBS Case 9-701-013
Questions:
1. Discuss the wireless industry of Japan that made it easier for mobile Internet’s entry.
2. Discuss the challenges faced by DoCoMo in strategizing the technology of I-mode.
3. Explain the business model of I-mode. What are the advantages and disadvantages of this model?
4. Can the I-mode technology and business model survive? What challenges are they facing domestically and globally?
5. Evaluate the domestic and international competition faced by DoCoMo.
6. Compare the I-mode technology standard with other wireless standards. Is I-mode standard better why or why not?
7. What future actions need to be taken by DoCoMo for I-mode’s continued success?
8. Can success in Japan with m-commerce by emulated in the US? Why or why not?