NTT Docomo: the Future of the Wireless Internet

NTT DoCoMo: The Future of the Wireless Internet? HBS Case 9-701-013

Questions:

1. Discuss the wireless industry of Japan that made it easier for mobile Internet’s entry.

2. Discuss the challenges faced by DoCoMo in strategizing the technology of I-mode.

3. Explain the business model of I-mode. What are the advantages and disadvantages of this model?

4. Can the I-mode technology and business model survive? What challenges are they facing domestically and globally?

5. Evaluate the domestic and international competition faced by DoCoMo.

6. Compare the I-mode technology standard with other wireless standards. Is I-mode standard better why or why not?

7. What future actions need to be taken by DoCoMo for I-mode’s continued success?

8. Can success in Japan with m-commerce by emulated in the US? Why or why not?