Connected Health Summer Marketing Program

Teacher and Staff Appreciation Week

May, 2015

This marketing program is designed to market towards specific populations. Its content can be adjusted to meet the needs of any target population (nurses, student athletes, local business owners). The idea behind this program is to get as many people in each target population to come see what Connected Health is all about. Once these people have spent time at Connected Health and have used the facilities, the concept and elegance of our facilities will entice them to stay. Below is a general outline of what this program encompasses. After the outline of this program, you will find that each step has been designed and ready to implement.

Teacher Appreciation Week Outline One free week for teachers and school employees to use the fitness facilities

 Arrange and organize timeframe and facility use that is a best fit

 Contact the principal by email and or phone

 Draft a brochure for teacher mailboxes

 Create and send principal informational email to forward to teachers a few days before the event

starts

 Personally meet with principal to give them brochure for mailboxes and talk about Connected

Health

 Design and purchase a sign for the front entrance to promote appreciation week

 Purchase small signs or brochures to hand out to local businesses for promotion

 Create sign in/out sheet for all teachers and employees

 Create pamphlet to distribute to the teachers upon sign out

 Schedule tours

 Kick of the week with a free fitness class

 End the week with a free fitness class Principal Contact list

School School Principal Email Phone # District Name North High School Mr. Walt [email protected] (724) Allegheny Sieminski, 934-7200

Mr. William [email protected] (724) Young 934-7200 North Intermediate Dr. Brendan [email protected] (412) Allegheny High School Hyland 369-5530 (NAI) North Marshall Dr. Cynthia [email protected] (724) Allegheny Middle Kainaroi 964-6060

Daniel Swoger (724) - After July 1 [email protected] 964-6060 North Ingomar Middle Heidi Stark [email protected] (412) Allegheny 348-1470 North Carson Middle Mrs. Katherine [email protected] (412) Allegheny M. Jenkins 396-5520 North Peebles Mrs. Susie [email protected] (412) Allegheny Elementary Bjalobok 366-9667 North Marshall Mr. Thornton [email protected] (724) Allegheny Elementary 935-4044 North McKnight Mr. Christopher [email protected] (412) Allegheny Elementary Shute 635-4105 North Ingomar Mrs. Kristen M. [email protected] (412) Allegheny Elementary Silbaugh 366-9665 North Hosack Mrs. Amanda [email protected] (412) Allegheny Elementary Mathieson 635-5125 North Franklin Mr. Jeff [email protected] (412) Allegheny Elementary Anderchak 366-9663 North Bradford Ms. Debra [email protected] (724) Allegheny Woods Somerhalder 935-5081 Elementary

School District Overview and Website- http://www.northallegheny.org/Page/8

Central Administration Office - (412) 366-2100 Principal Contact list

School District School Principal Email Phone # Name Pine-Richland High School Nancy [email protected] (724) 625- Bowman 4444 Pine-Richland Middle School Dr. David [email protected] (724) 625- Kristofic 3111 Pine-Richland Eden Hall Upper Steven M. [email protected] (724) 443- Elementary Smith 1450 Pine-Richland Hance Gene Nicastro [email protected] (724) 443- Elementary 1558 School Pine-Richland Wexford Dr. Rick Walsh [email protected] (724) 935- Elementary 4631 Pine-Richland A.W. Beattie (412) 366- Career Center 2800

School School Principal Name Email Phone # District Diocese of North Catholic Dr. Ann C. [email protected] 412.321.4823 PHG Gaudino x.104 Diocese of Quigley Rita McCormick [email protected] 724-869-2188 PHG Catholic Diocese of St. Alexis Mr. Correll [email protected] 724-935-3940 PHG Diocese of St. Alphonsus Bob Reese [email protected] 724-935-1152 PHG Diocese of St. Kilian Jane Pampena [email protected] 724-625-1665 PHG x.2101

Principal Email Dear Dr./Mr./Mrs./Ms.______,

The Centers for Disease Control and Prevention explains that physical activity is one of the most important things someone can do for their health. At Connected Health, we adamantly believe in that statement. To show our support for the CDC, teachers and staff, community health, and public health, we want to offer an invitation for your teachers and staff to attend our summer Teacher and Staff Appreciation Week. During this week, all teachers and staff will be able to use our health and fitness facilities for free. In order for us to efficiently notify your building, we would love to set up a time where we could personally meet with you and deliver our invitations to your school for distribution to your faculty and staff. We ask that you strongly consider this great opportunity. Please feel free to email or contact us by phone at (724)-933- 4300 to arrange a time that is convenient for you.

Best Regards, Michelle Leibow President 12620 Perry Highway

Pittsburgh, PA 15090 724.933.4303 [email protected] www.chforu.com www.athleticrepublicpittsburgh.com

Principal Email for Teachers

Dear Dr./Mr./Mrs./Ms.______, Teachers and staff in this area have been caring for children in our community all year long. Your dedication, support, and expectations throughout the school year should definitely be recognized. To show our appreciation for your hard work and commitment to our youth, Connected Health is honoring teachers and staff members in this area by holding an event designed specifically for you. Teacher and Staff Appreciation Week will run from (date- date). During this event, any teacher or staff member from your district can use our health and fitness facilities for free. Sign up for a tour, consultation, or fitness session and enjoy a discounted rate through the summer to propel you into next school year.

Connected Health 12620 Perry Highway Wexford, PA 15090 Contact us by phone at 724-933-4300

Best Regards,

Michelle Leibow

President

12620 Perry Highway

Pittsburgh, PA 15090

724.933.4303 [email protected] www.chforu.com www.athleticrepublicpittsburgh.com

To show our appreciation for teachers and staff in this area, you are invited to attend our FREE Teacher and Staff Appreciation Week.

Where: At Connected Health in Wexford

12620 Perry Highway Wexford, PA 15090

Contact us by phone at 724-933-4300

What: One free week. Use our health and fitness facility during this week for free. Sign up for a tour, consultation, or fitness session and receive a reduced rate on usage of our fitness center throughout the summer!

When: (Date- Date)

About us: The idea behind Connected Health is simple: it’s time to give people a more personalized, more customized, more effective system of health care. With Connected Health, your health care revolves around you. You can have access to a team of specialists dedicated to your well-being that will help you reach your goals and commit to your healthier lifestyle.

Visit us at: www.chforu.com

Teacher and Staff Appreciation Week Sign in/Sign out Sheet

Name School Time In Time Out Would you like Phone Number to schedule a tour? If you don’t have your health, what do you have? ConnectedHealth is proactive, preventative, and patient- centered primary care. We can surround you with a team of people focused on your well-being. This team includes a health coach, a pharmacist, and a primary care physician. As a ConnectedHealth member, you can get greater access to doctors, longer office visits, even house calls. It’s simple: because your doctor has a fraction of the patient load that a traditional primary care physician does, he or she can spend more time with each patient. This fosters a stronger, more personal relationship with your doctor, which results in smarter care that is centered on you. A model of patient-centered health care at ConnectedHealth. 1. 2 -3 hour physical and wellness exam and ongoing wellness checks 2. Individualized health care with a focus on prevention and wellness services 3. Personal relationship with your physician and health coach 4. 24/7 access to your physician and health coach 5. Limited patient membership 6. Same-day/next-day appointments 7. On-line initial assessment 8. Unlimited time and personal attention at each appointment 9. Virtual HouseCalls 10. Virtual teleconferences and conference calls with specialists 11. Primary diagnosis and treatment including a mix of primary care services and collaborative care with specialists 12. Hospital admissions assistance and supporting care for hospital care transitions in and out of the hospital back to the home 13. Proactive monitoring and management of your health and wellness

The Benefits of Physical Activity The Centers for Disease Control and Prevention says regular physical activity is one of the most important things you can do for your health. It can help:  Reduce stress  Control your weight

 Reduce your risk of cardiovascular disease

 Reduce your risk for type 2 diabetes and metabolic syndrome

 Reduce your risk of some cancers

 Strengthen your bones and muscles

 Improve your mental health and mood

 Improve your ability to do daily activities and prevent falls

 Increase your chances of living longer

When you sign up for ConnectedHealth, you’re making a great move in more ways than one. You are taking the first step to improving your health through supervised strength and cardiovascular training. No matter where you are in your fitness journey, we offer a customized approach to help you improve cardiac strength, muscle tone, coordination and mobility, as well as lose weight.

Please sign up and join us for one of our group workouts to end the week!