ROOTS: White River - (Lowvelder) 2019

1 Some detail

What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households ROOTS Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable

Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities

Johannesburg, , Tshwane, Nelson Mandela Bay, , Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni , West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, , Buffalo City/East London Zululand, Midlands) (Mbombela, , , Middleburg, Ermelo,) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 2 Map showing where the research was conducted White River - Mbombela

3 Reach – Papers & Weekly Magazines White River - Mbombela

Paper Categories Top 10 paper titles

Lowvelder/Laevelder 44 Local Paper 67 61 White River Post 19 Mpumalanga News 12 Weekly Magazine 34 Daily Sun 10 19 Read in the Past 4 Average Issue Weeks (P4W reach) Move 9 Readership Daily 30 % Nelspriut Post 7 (AIR) 18 % Average Issue Sunday Times 7 Weekly / Sunday 24 Readership (AIR) YOU 6 21 Sowetan 6 City Press Saturday 5

Regular Readers Multiple Reading

Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 59% 65% 23% 30%

of past 4 weeks readers of Average Issue Readers

Community Small Metros 4

Source : ROOTS White River - Mbombela : (n) 150 representing 14,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Reach – Online White River - Mbombela

Read news online in the past 7 days What device P7D online readers use

91 Phone 78

5 22 37 Desktop 5

4 Laptop 13

3 Tablet 8

% Community Small Metros % Community Small Metros

Type of News accessed How P7D online readers get there

44 Directly - website 47

35 Google 24

34 34 16 Facebook 21

8 11 6 App 22

3 Local News National / International News Email / newsletter link 2

2 Other social media 7 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)

% Community Small Metros 5

Source : ROOTS White River - Mbombela : (n) 150 representing 14,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Advertising Usage – Lowvelder White River - Mbombela

Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions local paper

62 59

41 38 25

40

74 63 60 Prefer advertising inserts in the Prefer advertising leaflets 75 local paper delivered loose to the home

% Community Small Metros % Community Small Metros % Community Small Metros

Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 80% 2 3 of readers of the local paper read on Wednesday, 13 Thursday or Friday before the weekend shop 90 88 82

98 97 87

% Community Small Metros 6

Source : ROOTS White River - Mbombela : (n) 150 representing 14,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Community Size & Structure White River - Mbombela

Education Footprint size Age

14 000 34 28

52 6 000 55 33 16 24 6 22 33 10 20 29 15 11 12

Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Small Metros % Post Matric % Community Small Metros Matric Not Matriculated

Married or living Children Race Language Employment with a partner

12 9 Siswati/S 54 28 wazi 32 39 2 19 25 26 39 1 3 54 61 5 17 68 21 41 68 69 66 16 35 English 25

Community Small Metros Community Small Metros % Community Small Metros % Unemployed Black Coloured % Community Small Metros Retired / student / housewife % 7 Indian / Asian White Employed

Source : ROOTS White River - Mbombela : (n) 150 representing 14,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Community Size & Structure – Trended White River - Mbombela

Footprint size Age Education

14 000 39 29 34 33 29 25 21 54 6 000 55 16 15 12 6 3 18 12

2016 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2016 2019 Matric Not Matriculated

Married or living Children Race Language Employment with a partner 3 Siswati/S 12 28 54 33 wazi 28 32 19 39 1 3 1 2 55 52 61 68 Afrikaans 17

64 68 69 69

English 16

2016 2019 2016 2019 % 2016 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 8 Indian / Asian White Employed

Source : ROOTS White River - Mbombela : (n) 150 representing 14,000 shoppers : Small Metros : (n) 7,031 representing 967,000 shoppers Wealth – Socio Economic Structure White River - Mbombela

Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R19330 R21340 Household Income)

42 32

22 24 17 4 7 8 19 21 14 3 4 5 1 15 20 9 22 8 18 7 3 7 20 16 12 12 1 2 5 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Small Metros % Community Small Metros

Living Standard Measurement (LSM) distribution Percentage of people who have…

Community Small Metros % % Long Term Savings 54 55 / Investments

Medical Aid 42 38 24 7 22 20 7 16 24 25 12 1 Own Business 15 8 4 18 18 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Credit Card 13 18 % Community Small Metros 9

WhiteWhite River River Mbombela - Mbombela- Mpumalanga : (n) 150 representing: (n) 150 representing 14,000 shoppers 6,000 households: Small Metros : Small : (n) 7,031 Metros representing : (n) 7,031 representing 967,000 shoppers 564,000 Source : ROOTS households Wealth – LSM & Income Trended White River - Mbombela

Monthly Household Income LSM distribution Mean (Average monthly R19330 R21340 Household Income)

42 32

22 24 7 17 22 20 14 3 7 16 24 25 12 8 20 18 1 18 18 12 7 4 5 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Small Metros % Community Small Metros

LSM - Trended Monthly Household Income - Trended Mean (Average monthly R19330 R23065 Household Income) 42 36 32 37 36 27 25 20 18 18 18 17 18 10 12 9 7 8 5 3 0 2

LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999

2016 2019 % % 2016 2019 10

Source : ROOTS WhiteWhite RiverRiver -MbombelaMbombela- Mpumalanga: (n) 150 representing: (n) 150 14,000 representingshoppers 6,000 : Smallhouseholds Metros : :(n) Small 7,031 Metros representing : (n) 7,031 967,000 representing shoppers 564,000 households 11

For more information from ROOTS on the below categories:

Map of the Community Connection Food & Grocery

Reach Internet Who & How

Papers & Weekly Magazines Cell Phone How Often & Where

Online News Transport Clothes & Shoes Advertising Usage – Local Paper

Size and Structure Life Changers & Interests Entertainment

Community Size & Structure Watching & Listening

Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle

Insurance – Products & Insurers Shopping for the Home Self Care

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