23-28 September, 2008

Published by SAP Media Worldwide Ltd. The Publishers of Asian Photography Magazine

TIPA Awards 2008 Today’s Canon bags most number of awards Schedule

09.00 am GfK Market Briefing Barcarole, Passage 2/4

10.00 am Shooting Ford GT Foto Gregor (Neumarkt 32-34)

Leica Camera AG Press Conference Kristallsaal III, Congress Center West P hoto - M icha el Oz aki

he Technical Image Press Association (TIPA) held their awards ceremony on the first day of 12.15 pm Photokina at Rheinsaal, Congress Centre North. Canon won four awards and thus bagged the Microsoft Corporation PC most number of awards at the ceremony. Nikon, and Sony followed with three awards T Rheinsaal I-IV Congress Center North each. Some of the other winners included Apple which won the award for best photo Contd. on page #30 02.30 pm A/S PC Digital cameras-the big picture Kristallsaal III, Congress Center West

igital cameras have in camera production,” said 04.45 pm refocused and there is Mogens Jensen, Head of Canon Academy meets Photokina da resurgence in sales. Consumer Imaging, Europe. Award ceremony Digital cameras have become “Canon pledges to continue Stage, Hall 1 cheaper and easier to use. searching for new technologies, Broadband Internet penetration and new designs, that let 05.00 pm allows more users to upload and everyone capture their most PIV Happy Hour share their photographs online. precious moments.” Masseboulevard But new markets as well as new too is bullish after its technologies should see existing restructuring phase, “People are GfK Market Briefing users coming back. According to taking pictures in more ways, Barcarole, Passage 2/4 market reports, 126 million units in more places, and on more with images – whether they’re were shipped worldwide in 2007. devices than ever before,” said capturing, printing, or sharing 04.45 pm This represented a 24% growth Pierre Schaeffer, chief marketing – they have exciting, high-quality Lightmark rate, compared with 15% in 2006. officer, Kodak’s Consumer Digital and easy-to-use choices that Companies like Canon have Imaging Group, vice president, enable them to share their life Landscape & lights already crossed the 100 million Eastman Kodak Company. stories with friends and family Globetrotter Ausrustung digital mark, “We are delighted to “Our job is to make sure that across the globe.” Olivandenhof, Richmondstr.10 reach such a landmark number whenever people interact Contd. on page #6

011 Wednesday, 24th September 2008

Number of Exhibitors Germany - 519 l Other Countries - 1004 l Share of foreign exhibitors - 66% l Total from 4949(46) countries - 1579

Australia 4 Great Britain 72 Korea (Rep.) 47 Russia 1 Austria 15 Greece 6 Latvia 1 Singapore 7 Belgium 23 Hong Kong 89 Liechtenstein 1 Slovenia 1 Barzil 1 Hungary 0 Lithuania 1 South Africa 1 Bulgaria 3 India 7 Luxembourg 2 Spain 25 Sweden 4 Canada 14 Indonesia 1 Malta 1 Switzerland 24 China 199 Iran 5 Monaco 1 Syria 1 Czech Republic 6 Ireland 2 Netherlands 21 Taiwan 80 Denmark 6 Isle of Man 1 Norway 1 Thailand 1 Egypt 2 Israel 5 Philippines 1 Turkey 8 Italy 62 Finland 3 Poland 8 United Arab Emirates 1 Japan 48 France 27 Portugal 3 USA 162 White Russia 1 031 Wednesday, 24th September 2008 ‘In every challenge there is an opportunity’ s one of the biggest electronic consumer Publisher Acompany, Samsung Trilok Desai is continuously looking at synergizing and learning from Editor/Group Head its other products lines to Bhavya Desai make their cameras better and Marketing Director better said C. H. Hwang, Vice (India & Asia) President, Strategy Marketing Aruna Desai Team, DSC Division Camera Marketing Manager Business while talking to Laila Rupawala Bhavya Desai on the eve of the Photokina show. Dy. Marketing Manager When asked how does Kora Ganguly Samsung plan to cash in on Marketing Executive the opportunity that the market it will pose as a challenge Somya Bubna presents he replies that we to its growth projections, he responds that by utilizing the News Editor are making our best efforts to Vincent Fernandes bring the best-in-class image company’s brand power as well However the volumes of DSC Rojita B. Tiwari quality, features and technology as distribution networks the cameras have always been Amitabh Joshi to achieve the same result. company will try to be at pace much larger and according to us However he does not feel and cope up with the situation this will continue to grow further. Production MaNAGER Manoj Surve that there is any challenge incase it arises. When asked if he thinks that in changing the mindset of Focusing on the consumer it is a little early to jump onto Copy Desk the consumer from relating trend of progressing from the the HD bandwagon and that the Sameer Gadkari Samsung to photo-imaging compact cameras to DSLRs consumers might not be ready for P. Samvarnan saying, “In every challenge there in the developed markets the same, Mr. Hwang says that Mr. Hwang says that despite USA: is an opportunity. Samsung 5 years back consumers were Fred Shippey always ensures that their predictions by analysts use to the CRT monitors. But Don Franz products cater to the customer’s regarding the DSC segment in Samsung made a considerable Kim Brady needs, which is exactly what the developed markets getting investment into the LCD monitors Photo journalist we are trying to achieve in this saturated last year itself, they and is reaping the benefits of the Gautam Kagalwala product category as well. ” have continued to grow. It is same today. We think the same Designer Talking about the current just that the DSLR markets have for the HD features in the camera Goraksh Kokate grown faster in recent years. economical scenario and if industry. Staff Photographer: Michael Ozaki Arjun K. Prasad Product Piracy gets the Red Card Sayi Samant India Office: o Copy’ initiative exhibitors seeking advice, crucial that rigorous action be sap Media Worldwide Ltd. fights violations of assistance and consulting taken against product pirates, 13-D, Laxmi Industrial Estate, intellectual property centres are also being set up in as Koelnmesse is doing with its New Link Road, Andheri (W), ‘N Mumbai - 400 053. rights at trade fairs as German heavily frequented locations at ‘No Copy’ initiative. That’s why Tel.: +91-022-26358083/84 Patent and Trademark Office the Cologne trade fairs that are the DPMA experts are gladly Fax: +91-022-26305184 supports Koelnmesse initiative. particularly affected. supporting this campaign”. Thanks to the Koelnmesse Comments Siegfried If the need be, the exhibitors Singapore Office: initiative, the German Patent Dellinger, Vice President of the will also be put into contact with Sap Media Singapore Pte. Ltd. and Trademark Office (DPMA) German Patent and Trademark the lawyers. In addition, the Merchants Building, 76,South will soon provide exhibitors with Office:” Product piracy is one of trade fairs will be patrolled by Bridge Road, advice and support at the ‘No the most serious forms of white- Mobile Control Groups (MCG) #03-00, Singapore 058706 Tel. : (65) 62967613 or Copy! – Pro Original’ assistance collar crime in the 21st Century. from the German customs’ 64382341/ 64384881 and consulting centres at trade “At trade fairs, imitators can office. Fax. (65) 64384886 fairs in Cologne. closely study and subsequently If there are any grounds for Koelnmesse has been copy large number of products suspicion, the MCGs can also All material covered by copyright; No showing illegal copiers the without attracting attention. seize exhibits in the trade fair part of the contents of this journal may be published or reproduced or red card since the beginning However, violations of intellectual halls. The ‘NoCopy’ stand will be transmitted in any form without prior of the year. To provide property rights are also easier located on the Middle Boulevard written permission of the publisher. comprehensive support for to detect at trade fairs. It’s during the Photokina. 04 Wednesday, 24th September 2008 05 Digital cameras... Contd. from page #1

In Asia, the Japanese the camera industry is the researcher. However market and its vendors continue emergence of the high end industry experts reckon dominance in the Asian Digital digital single lens reflex cameras, that the grey market will Camera market. or DSLRs which translates into come down to 10 per shipments in China will close in better margins for the camera cent in two to three years, on those of Japan. China and companies. and in the next five years Japan will jointly have close to Although DSLRs capture is expected to vanish 60 percent of the total regional only 8% of the global market, completely. market’s unit share. according to IDC, their sales All the market leaders The Asian digital camera grew at a 41% clip last year, like Canon India Pvt. Ltd., market is expected to continue almost twice that of digital Sony and Kodak have moment, the silver halide paper growing to represent more than cameras as a whole. Second- or market shares between 20 to has wide usage. In future dye 30 percent of the global market. third-time buyers are upgrading 25%. sublimation will also take its Unit shipments are expected from point-and-shoot cameras to Shiladitya Sarkar, a senior place depending on the size of to reach 54.33 million in 2009, more sophisticated models, what research manager at IDC India, the paper, he points out. giving a revenue number of the industry calls “prosumer” says the declining overall share Growth among US$7254.9 million. Asian DSLRs. With an average price of the grey market is partly is being fuelled by sleek devices companies like Canon, Sony, of about $800, and a healthy related to growing awareness with memory are the latest Samsung and Nikon are getting accessory market, DSLRs among potential buyers. trend. Samsung and Canon more and more aggressive have really been a relief to to Manufacturers such as have introduced products in with Samsung aiming for pole manufacturers, particularly Sony, Canon, Kodak, Nikon the category. Flash memory position. According to Sang Jing Canon and Nikon who do not India Pvt. Ltd. and Samsung does not need power to record Park, Executive Vice President, make camera phones. The India Electronics Pvt. Ltd. have information unlike tapes. This General Manager, Digital Camera battle of the megapixels is a significantly increased their means flash-memory-based Division, “In 2008, the company passé. Companies are loading product portfolio with India- camcorders have longer battery was focused on premium their products with enhanced specific pricing, introduced life. marketing practices, enhancing imaging features that allow them schemes and are concentrating According to Kingston’s its brand image and expanding to get as close to professional on widening their retail presence internal estimates, the TAM (total its global sales network, with the photography without making the across the country. available market) for memory aim of becoming the world’s best devices complicated to use. Analogue cameras are now in India this year is well over camera brand by 2010.” While the trend is strong slowly becoming extinct which $200 million with a year-on-year According to Alok Bhardwaj, in mature markets like the US in turning is sounding the death growth rate of well over 50%. Senior Vice President, Canon and Europe, the emergence of knell for the photochemistry Sandisk has a more conservative India Ltd., the digital camera growing markets like India and industry. According to Dhiraj estimate. Digital cameras and market, in India, is witnessing China could be a further boon to Vyas, Managing Director of mobile phones contribute about exponential growth. Last year, camera companies. India is one Kemtec India, with the digital 60 % to the TAM of flash market. one million units of digicams of the fastest and largest growing onslaught the silver halide is A booming economy and an were sold in India, against the markets for digital cameras, with losing market share day by day increasingly digitized lifestyle 120 million across the world, with shipments expected to jump and film is slowly on the path of are some of the key reasons for China and India accounting for from 0.8 million units in 2007 almost becoming extinct. the overall uptake of memory the bulk of shipments, logging to two million units by 2010. The size of the Indian silver products. year on year growth of 25% According to IDC, the Indian halide paper market should In conclusion it can be said and 50% respectively. The rapid digital camera market is going be 50 to 60 million square that the consumer digital camera transition from analogue to to be worth more than US$ 250 metres. The average price of markets in the mature markets digital makes India one of the million by 2008. It will peak in the silver halide paper can be will transition from rapidly fastest growing digicam markets 2010. taken as Rs.100 per square growing markets to slowing in the world However the greatest metre. However, this will go up markets. On the other hand, the The current market for challenge in India is the grey to roughly US$ 2.8 per square booming Chinese and Indian digicams is US$ 170.22 million market. One in four people who metre in the next 15 days due economies will ensure continued and growing, at an astounding bought the approximately one to appreciation of the rupee growth for the worldwide digital rate of 26% in value and 45% in million digital cameras in India and increase in price by all camera markets. Therefore, volume, according to IDC, India. in 2007 got them from the grey manufacturers, says JP Acharya, digital camera companies in the The market is expected to reach market, according to IDC India Managing Director, Computer Asia-Pacific region will need to around US$ 250 million by 2009. Ltd. Graphics Limited, Chennai. adjust their pricing and product With a spurt in disposable But aggressive marketing The film market should be features to reflect the demands income and a fascination for and promotions by camera around 30 to 40 million rolls of these markets. Continued stylised gizmos, particularly companies has meant that the per annum or may be less. The pressure on digital camera prices among the youth, digital-camera number of grey market buyers is film market is declining at an means that only vendors with market is definitely headed for down from two out of five in 2006 accelerated pace. The silver economies of scale are likely to boom in the next 3 years. and is expected to fall to one out halide paper market has grown make profits. The good news for of five in 2008, says the market compared to last year. At the -Vincent Fernandes 06 Wednesday, 24th September 2008

Product Launches HP seeks to accelerate digital printing

ith only 10 percent of printer, the HP Photosmart the 50 trillion pages PM2000e Microlab printer, and Wbeing printed that the HP Photosmart CL2000 are published, HP sees a huge Creative Printer. HP Retail opportunity for its printing Publishing Solutions help machines. At Photokina HP transform retailers’ traditional announced the newest additions photo labs into publishing to its digital photography centers, which, in addition to portfolio, designed to empower prints, can produce rich digital customers to do more with their media, including creative photo digital assets across the printing products and new forms of ecosystem at retail, online or at output. Other products include home. the HP Photosmart B8550 Photo “The transition from analog Printer and the HP Scanjet to digital presents significant G3110 Photo Scanner. Stephen Nigro and Santiago Morera Escude market opportunities for Expansion of HP’s portfolio print service providers and of consumer-focused products introduced in the United States retailers – to provide self-service creates opportunities for can be created and ordered and Europe, these new collage photo solutions in 300 of its professional photographers in-store or at home through the products include posters, prints, stores across the country. and consumers to bring rich online photo service Snapfish mugs and mouse pads. Europe’s leading photo content to life,” said Michael by HP, for retail pickup. This HP also highlighted customer and telecom distributor, Swains Hoffmann, senior vice president, includes new additions to the and partner agreements for International PLC, recently Graphics Solutions Business, its home and launched a new company HP. “Today’s announcements large-format – Retail Photo Solutions Ltd. enhance HP’s portfolio of printing – which will sell digital, dry retail innovative digital photography solutions publishing solutions from HP to solutions and services to and cited the the U.K. market. enable this transformation of experience The company also the photography industry and of the Future established an exclusive help customers create, access, Group in India agreement with custom book manage and publish their which has publisher Blurb to produce all content.” created a retail of its offerings using HP Indigo The technologies include outlet Foto presses. Standardization on the HP Designjet Z3200 Photo Deport within its the HP Indigo platform assures Printer, The HP Indigo press retail chain. The Blurb customers that their books 5500, retail publishing solutions Snapfish by HP photo collage company had earlier announced will be fulfilled using the latest including the HP Photo Center collection, which turns treasured a partnership with department digital technology available. PS3500, which incorporates the memories into the perfect gift store Real, owned by METRO The company also HP Photosmart ML1000 Minilab for family and friends. Recently AG – one of Germany’s largest announced collaboration between HP and Nikon to enable a simplified workflow in fine art reproduction with the Nikon D3 camera and the new HP Designjet Z3200 Photo Printer, using HP Artist Software technology. A combined offering from HP and Microsoft: beginning in 2009, HP will feature Windows® Live Photo Gallery and HP Creative Print Projects across the HP Photosmart and HP Deskjet consumer printing portfolios. This offering will allow users to print, share, organize and edit a wide array of creative print projects at home, such as photo books, collages, cards and calendars. -Vincent Fernandes (L-R) Thierry Dupasquier, Taya Settomini, Michael Diehl and Marc Chapman 08 Wednesday, 24th September 2008 CorporateNews Encore Chat A Blend of Compact Pros and SLRs Panasonic creates G1

anasonic announced their the relatively lesser growth in new camera, the DMC- the digital SLR market. Citing PG1 at the Potokina show company research, he attributed today. The camera is the world’s the lack of greater growth to first digital interchangeable lens the SLRs bulky size, heavy camera that is based on the weight and difficult handling. new Micro “The new Lumix camera seeks Standard. Created for those to change this; our camera users who are interested in a has the high-image quality and small, sophisticated, easy-to-use interchangeable lens capability camera, the LUMIX G1camera is of the SLR. It is very compact a blend between compact pros and has the size of a digital and SLRs. compact camera and so we Tokikazu Matsumoto, hope to create a new demand Director of Panasonic AVC which is not present with the Mamoru Yashida and Tokikazu Matsumoto with models Networks Company’s Digital current technology,” he said. Camera Business Unit validated The picture quality of the G1 new HD imaging adhering to the . the creation of the camera by is made possible by a 4/3-type processor. The G1 is also With a mirror-less structure that comparing the growth of the 12.1-megapixel Live MOS image equipped with a Dust Reduction dramatically downsizes the compact camera market with sensor as well as Panasonic’s System designed to prevent dust camera body, the LUMIX G Micro and other foreign matter from System achieves a portability and ease of use by adopting a high resolution electronic Full- time Live View Finder instead of a conventional optical . With the G1, Panasonic has created a new category of digital cameras that are more lightweight and compact. The camera design has a greater number of electrical contacts between camera body and lens. Panasonic has increased camera expandability and maximized the potential of future features and compatibility in the G1.

Panasonic Offers New Standard and Telephoto Zoom Lenses

Panasonic also introduced new standard and telephoto zoom interchangeable lenses designed specifically for the cameras compatible with Micro Four Thirds System standard. The new Lumix G Vario 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S. standard offers a zoom range of 14-45mm (35mm equivalent: 28-90mm) while featuring its ultra-compact size and light weight. The Lumix G Vario 45- 200mm/F4.0-5.6/MEGA O.I.S. telephoto zoom lens offers a zoom range of 45-200m (35mm equivalent: 90-400mm) while achieving minimum aberration at all , high-contrast representation and high colour reproduction by implementing 3 ED lens elements.

09 Wednesday, 24th September 2008 Leisure & Fun provide partygoers with a appearance from the hip-hop/ unique sound and vision techno-rock combo Deichkind. experience on two floors of the The Hamburg band, without Rhine Park Halls at the Cologne doubt Germany’s most exciting Exhibition Center. The event is live act at present, is currently to feature an encounter between rocking concert audiences some of the latest trends in live throughout Germany with a live and club music as well as young program featuring a trampoline, international VJ and imaging bouncy castle, glow sticks, projects. Headline VJ acts such home trainers, and an inflatable as Bruno Tait and vonmorgen dinghy. from Cologne as well as Lotus Returning to Cologne for the Lumina from Erfurt will be first time in nearly three years, appearing with live visuals that Deichkind will be presenting have been specially produced their brand new album. for IMMOTION and which are Appearing on the main floor is guaranteed to transform the support act Bomb The Bass venerable A Perfect Blend Rhine Park Halls into of Music and the hottest and trendiest nightspot Photography throughout the whole of Photokina. This year, for the first time ever, in Photokina 2008 Other top international performers from the live and club event music scene is meeting up with young, international highlights VJ and imaging projects. include myphoto, from London. These icons of hotokina 2008 is imaging industry, including the British hip-hop and break presenting an unique Epson, Samsung, Kodak, beat scene, who were already Pevent IMMOTION–the Cewe Color, and Fujifilm. an established presence in the Photokina Party Night, offering Together with the Photokina UK underground scene in the a sizzling combination of sound organizers — Koelnmesse late 1980s with hits such as and vision. Top international and the German Photographic Megablast, will be making a performers from the live and Industry Association — they welcome return at IMMOTION, club music scene are meeting will be looking to attract a fresher then ever, with their up with young, international young, technophile, and new album. Raz Ohara from VJ and imaging projects. lifestyle-oriented audience to Berlin is a well-known figure To provide the perfect party Photokina. “With IMMOTION, from the world of experimental atmosphere will be Deichkind, we are making a conscious crossover. In Oliver Doerell, Bomb the Bass, Pan/Tone, and move to appeal to a younger aka The Odd Orchestra, he has other top musical acts target group with a big market now found the perfect partner To be held on Friday, presence and thereby issuing for his journey in quest of a September 26, (entrance: 8 an important mission statement with party guests to be golden mean between hip-hop p.m.; beginning: 9 p.m.) the for the coming years,” explains photographed upon their and modern club music. And event is being supported by Executive Vice President of arrival and the images then the latter genre is also where many big names from the Koelnmesse Oliver P. Kuhrt. transmitted via WLAN to the the Canadian electro and Offering hall and projected in real time techno artist Pan/Tone feels an onto a large screen. The lobby most at home. DJ support will exceptional will also feature images from be provided by CLP – Chris de blend of Select — an exhibition series Luca vs. Phon.O (Hamburg), music and that supports young German Sascha Dive (Frankfurt), and Su- photography photographers and provides Art (Cologne). under the them with a platform to show Tickets are now available motto “Image, their work. from KölnTicket (www. Music & (E) Taking care of the musical koelnticket.de or +49 (0)221- Motion,” side of IMMOTION will be a 2801) for €22 (plus booking IMMOTION– variety of top international fees). The party ticket also the Photokina acts from the live and club grants admission to photokina Party Night music scene, including, first on either September 27 or 2008 will and foremost, a headline September 28, 2008. 10 Wednesday, 24th September 2008 1 Market Trends

scrapbookers and craft enthusiasts on nearly every continent to see Scrapbooking new products and to learn the latest scrapbooking techniques In Australia, the third annual Scrapbook & Papercraft Expo and Convention was held in Brisbane, in June. Show attendance Gains Popularity exceeded all expectations for this three-year-old venue, with more than 100 exhibitors and over 7,000 scrapbookers participating (up from 5,000 in 2006). “Classes were nearly sold out two months before the show worldwide opened,” says Shae Condon, PR and media coordinator for expertise events. “Every year, demands just keep rising.” The Hobby Association of Japan co-sponsored what could be the largest craft and hobby show in the world, along with the Craft & Hobby Association (CHA) and several Japanese government agencies. The Japan Hobby Show, held at the Tokyo International Exhibition Center last April, drew more than 9,000 members of the craft and hobby trades from Japan, South Korea, China and Taiwan, along with 240 exhibitors and more than 100,000 visitors. South Africa hosted two major scrapbooking events, the most recent of which was a two-day International Scrapbook Convention at the Sandton Convention Centre in Johannesburg, in mid-September. Attendees learned trends and techniques from top industry names from around the world, including “Master Scrapbookers” from Canada, France, Australia and the U.S. In addition to providing educational opportunities and conventions, the SA Scrapbook Convention co-sponsored a program developed for South African children living with HIV and AIDS. The Cotlands Memory Book Project accepts donations of scrapbooking materials, so children with these dreaded diseases can preserve their family histories in a memory book. The books are used as counseling tools to help the children develop self-esteem and to encourage them to take charge of their lives. A similar project was organised at the 2008 Craft & Hobby Scrapbooking, a $2.6-billion a year business Association Summer Convention & Trade Show that took place in the U.S. alone, is having a huge impact on in Chicago, Illinois, in July. CHA, a U.S.-based association consumers all over the world. Industry trade headquartered near Chicago, hosted a “Kids Craft Fair” for 150 shows bring together scrapbookers and craft children living in poverty-stricken areas of southwest Chicago. enthusiasts on nearly every continent to see new In addition to helping local youngsters at risk, CHA has begun to products and to learn the latest scrapbooking focus its attention on reaching out to the international scrapbooking techniques. community. The group commissioned a leading international association management consultant — Association Global Services (AGS) — to help guide them in their efforts to globalise and improve s we enter the age of digital memory products, consumers the organisation’s international presence. are taking more pictures than ever before. The growing “Approximately 16 per cent of CHA membership is international Asophistication of photo kiosks offers dozens of new ways . . . [with members] based in dozens of countries around the world,” to display our favorite images — from coffee cup collages to says Carolyn Schulz, CHA International Taskforce Chair. “At the same leather-bound photo books. Still, millions of moms, teens, and time, more and more domestic members are interested in expanding even businessmen are turning to scrapbooking as a personal [their businesses] internationally.” and distinctive form of sharing and preserving their photographic Indeed, some International CHA members are already confronted memories. with the challenges of selling in overseas markets. One online The scrapbooking phenomena has grown so huge, in fact, scrapbooking store in Europe experienced positive increases in that thousands of consumers are posting their creations daily on business every year for the first three years. Then, two years ago, one of many popular Internet scrapbooking forums — sharing 10 new online scrapbooking stores began to compete for business creative ideas and techniques with scrapbook enthusiasts from in his market. It’s the goal of CHA to help its members distinguish all over the world. These “sharing” websites, and the people who themselves among scrapbooking vendors and develop consumer use them, offer the perfect environment for photofinishers to find profiles that help identify target audiences. new customers — either through advertising, cross promotion with scrapbooking retailers, or sponsoring digital photography Scrapbooking Profiles workshops and competitions. In 2007, CHA conducted an Attitude & Usage Study of the craft Industry to identify scrapbookers’ traits, find out why they scrapbook, Scrapping Around the World determine their level of participation, and their buying habits. There is little doubt that scrapbooking, a $2.6-billion a According to the results of the study, scrapbookers can be divided year* business in the U.S. alone, is having a huge impact on into three broad categories, depending on the number of projects consumers all over the world. Industry trade shows bring together they complete annually: Heavy Scrapbookers (complete 11 or more

12 Wednesday, 24th September 2008 projects a year); Moderate Scrapbookers (complete 3 to 10 projects for designing scrapbook pages; 58 per cent used their computers a year), or Light Scrapbookers (complete 1 to 3 projects a year). for sharing their pages via the Internet, and 40 per cent used their Graph 1 shows the percentage scrapbookers identified in each computers to order scrapbooks in the mail. category. Heavy Scrapbooking: Traditional vs. Digital Scrapbookers Scrapbookers make up typically use approximately one of three 25 per cent methods to create of the market. their albums: Members of this Traditional, segment are Digital, or Hybrid. typically young The following professionals descriptions will with children at help readers home and higher understand the yearly incomes results illustrated than either in Chart 3, above. Moderate or Light • Traditional Scrapbookers. Scrapbooking Moderate Scrapbookers make up 44 per cent — the largest involves attaching segment — of the scrapbooking market. The majority of photographic prints to archival background paper and then scrapbookers in this segment are women between the ages of 46 adding one or more decorative page elements by hand. These and 55. (Note that 24 per cent are male.) Most still have children at elements include photo mats, titles, journaling (description of the home, but less than half of respondents work full time. event), and embellishments (decorations made from paper and/or Light Scrapbookers make up 31 per cent of the scrapbooking other media). The background is usually a solid-color or printed market. Their ages are more evenly distributed between 18 and 65 cardstock combined with decorative scrapbooking paper that years than the other two segments, with a mean age of 40.6 per reflects the theme, color, or mood of the image. cent. The overwhelming majority (85 percent) are women, with only • Digital Scrapbooking can be created on a home computer 40 percent working full time. with one of several popular digital imaging software programs (i.e.: Of the three segments, Heavy Scrapbookers are the most Photoshop or Photoshop Elements; ULead PhotoImpact, or Corel important target audience for the scrapbook retailer. They shop for Paint Shop Pro). Consumers who feel comfortable working in a their scrapbooking supplies in a larger variety of retail stores and digital environment often prefer digital scrapbooking because they they are generally more involved in crafting. They enjoy working on don’t have to use a lot of paper and tools to create their pages. As scrapbook projects with others (i.e.: taking classes or participating digital scrapbooking grows in popularity, digital artists have been in crops). creating CDs of professionally designed digital papers, alphabets, Heavy Scrapbookers also place more importance on the creative and embellishments for scrapbookers to use in creating their side of scrapbooking. According to the study, they enjoy trying new albums. techniques and creating projects that are “outside the box” — thus Digital scrapbooking is also available at retail on some photo making them the perfect audience for introducing new products. kiosks. For example, the Lucidiom “Lucy” kiosk contains dozens of Heavy Scrapbookers are most likely to use a computer in their professionally designed page templates in popular scrapbooking scrapbooking. Graph 2 illustrates how each of the three segments themes, such as birthdays, holidays and seasons. Consumers responded to question: How are you using your personal computer can choose one of the templates, select their favorite photos from for your scrapbooking projects? Based on their answers, Heavy a CD, and drop them into the layout with personalised page titles Scrapbookers are most likely to do Hybrid Scrapbooking (i.e.: use and journaling. Retailers equipped for digital scrapbooking must a computer for scrapbooking). See Scrapbooking: Traditional or provide a large-format printer for outputting 12 x 12-inch pages and Digital (below). should also provide a flatbed scanner large enough to scan 12 x All three 12-inch pages. segments • Hybrid Scrapbooking is a combination of traditional and scored high — digital techniques. For example, a scrapbooker creates a page in the 75 - 79 on the computer — using a digital background, image, and text per cent range — then prints the digital page on high-quality textured artist’s — when asked paper. Once printed, the scrapbooker can add traditional paper if they used accents, tags, and embellishments to give the page a three- their computers dimensional look. Hybrid scrapbooking can also start with a for printing traditional scrapbook page — complete with matted photographs pictures. Heavy and handmade embellishments — decorated with computer- Scrapbookers generated text and graphics. While digital scrapbooking is growing scored slightly in popularity, the CHA study clearly shows most scrapbooks (90 higher, with per cent) are still made using traditional materials. 79 per cent, Kim Brady and much higher on the remaining questions about printing. For Footnote: example, 64 per cent of Heavy Scrapbookers used their computers * CHA Attitude & Usage Study, 12 months ending December 31, 2007

131 Wednesday, 24th September 2008 News Encore Fujifilm committed to Imaging

s the photography which will take image quality to industry made the unimaginable levels. Atransition from Previous 3D systems were analogue to digital many film hampered by poor image manufacturers folded up but quality, and a cumbersome user Fujifilm opted to restructure itself experience, which often meant by diversifying itself into three the need for special 3D glasses. business fields – Information One major benefit of the FinePix solutions, Imaging solutions Real 3D System is that for digital and Document solutions. We camera LCD playback, display did our best to adapt to the and print, the consumer can ever changing industry, said enjoy the image just as it was Shigehiro Nakajima, President originally seen with the naked Fujifilm Europe GmbH. He will eye. also be taking over Helmut The same research team Rupsch, President, Fujifilm is determined to use these Deutschland, who is retiring next key technologies to open up a month, in an effort to derive the new market with 3D imaging. synergy between Germany and The new 3D image system Europe. features advanced image Fujifilm would also want signal processing and micro- to preserve the culture of component technologies, and photography and their mission is so far able to demonstrate a is to improve people’s quality camera, a viewing panel and a of life. Nakajima believes that 3D printing system. they have full command of all The 3D camera depends imaging technology. We have heavily on a newly developed always developed cutting edge chip called the ‘RP (Real Photo) technology. Processor 3D’ which At Photokina Fuji has synchronizes the data passed announced a radical departure to it by both CCD sensors, and from current imaging systems instantaneously blends the with the development of a devices like camera phones or expand consumer enjoyment of information into a single high completely new, real image webcams have raced ahead photography in ways that had quality image, for both stills and system (3D digital camera, 3D of what experts had expected hitherto only been imagined. movies. digital photo frame, 3D print) that because of the sheer scope Innovation is critical to thrive in ‘Built-in 3D auto’ determines marks a complete break from of what has become possible the digital camera market, says optimal shooting conditions previous attempts to introduce in digital imaging. So many Adrain Clarke, General Manager, from both sensors. 3D auto this technology. more consumers are enjoying Fujifilm Electronic- maging, means that as soon as the The arrival of digital photography through their Europe.. shutter is depressed, key metrics photography over a decade cameras, PCs and prints than Fujifilm has a strong research for the image, such as focus, ago opened up so many new was the case in the heyday program currently running to zoom range, exposure, etc. are ways of enjoying images, not of film. Fujifilm is determined improve every aspect of capture synchronized. The camera is only through capture, but to push those boundaries yet and output. This is based on also fitted with built-in synchro also through manipulation, further, to produce devices the broad concept of producing control, giving 0.001-second printing and display. Sales which offer new ways to capture images as lifelike precision for shutter control of digital cameras and other and process images, and to as possible, or more simply, and movie synchronisation.The ‘capturing an image exactly as processor uses the very latest your eye sees it.’ The ‘Real technologies of high sensitivity Photo Technology’ program and high resolution as the is determined to improve newest 2D processors. key quality metrics for each Special identical high quality generation of cameras, like compact Fujinon lenses have ‘high resolution with low noise,’ been developed for the 3D ‘expanded wide dynamic range,’ system to ensure complete ‘intelligent scene recognition,’ conformity between the left and ‘intelligent flash,’ ‘face right images. detection’, culminating in the The LCD monitor system has announcement of a new type of also been completely revised. sensor, Fujifilm Super CCD EXR, The camera is fitted with a

14 Wednesday, 24th September 2008 2.8-inch, 230,000 pixel LCD. Xerox iGen 4 Digital Colour Press Thanks to a new engineering approach, screen flickering and image deterioration, thought to be difficult to overcome, are reduced to an absolute minimum to achieve beautiful, natural 3D images. The screen will also resolve 2D images as any other camera LCD. A new 8.4-inch, “FinePix Real 3D Photo Frame” with over 920,000 pixels has also been developed. The LCD monitor on the camera and the stand alone display panel share similar technologies which Using know-how gained a slightly different position, in imaging mean a wealth of solve the problem of screen through years of development of producing the basis of the3D new possibilities which will flickering and image ghosting, Frontier, Fujifilm has developed image. revolutionise the way consumers common problems with earlier a 3D printing system using a By combining new dual lens enjoy imaging. Fujifilm is developments, giving crisp, high fine pitch lenticular sheet giving system, new functions can be determined to leverage its resolution viewing of images in high-precision, and fine quality achieved, for example, image considerable technical resources glorious 3D or standard 2D. multiple viewpoint 3D like never quality improvement function to explore 3D in everyway A newly developed “light before. Shooting with FinePix (Simultaneous Dual-Image possible, to produce products direction control module” in Real 3D System is also paving Shooting: MultiExpression). that expand the imaging market, the back of the LCD controls the way for new possibilities in For users, this is just one while at the same time, give light to right eye and left eye 2D photo enjoyment. possibility from a dual lens future generations of consumers direction. This light direction The heart of the system is camera. Other fascinating an even richer imaging control system enables easy and a new concept camera fitted possibilities include: Imaging experience than was conceived high quality 3D viewing without with dual lenses. Each lenscan for the Future. More than you at the dawn of the digital age. special 3D glasses. capture stills or movies from imagined new dimensions -Vincent Fernandes Win a Compact Photo Inkjet Printer every day at Photokina! he visitors at Photokina Printer. The printer was praised 2008 show will get the by the jury of the TIPA Awards Topportunity to take part – known as the Oscars of the in an HP competition to win a photographic industry – for its HP Photosmart A826 Compact large 17.7cm touch screen and Photo Inkjet printer on a daily distinctive design. basis. The competition will be The innovative device gives held in hall 4.1. customers numerous ways All the entrants need to do to produce photos, including is fill up an entry card on the HP the option of printing without stand, answer five questions a PC by inserting memory correctly and return at 16.00 cards directly into the printer. It hours when the prize draw will allows users to edit, design and be taking place. If the winner of personalise images using a the drawn card is not present on stylus and on-screen keyboard the stand at the time, another and includes over 200 borders Show daily card will be drawn. and graphics enabling the creation of greetings cards, Any Enquiry for Advertising & The HP Photosmart A826 postcards and calendars. The Features fun and easy-to-use printer is Advertorial Please Contact Home Photo Centre was built for quality family printing, Hall 10.2, Booth No.B029 awarded the 2008 prestigious with a 100-sheet paper tray, Technical Image Press sizes up to 13 x 18 cm and or Email to: Association (TIPA) Award HP’s vivid, long-lasting Vivera for Best Small Format Photo inks. [email protected] 151 Wednesday, 24th September 2008

Corporate Chat Kodak’s future in every aspect is about growth New products and services from Kodak inspire consumers and professionals to do more with their pictures and take their capture and sharing experience to the next exciting level. In a hard hitting interview Jeff Hayzlett, Chief Business Development Officer, Kodak spoke to Fred Shippey about his company’s business venture looking forward. Excerpts:

The industry has changed a -- traditional photographic film do you see as exciting new/ lot since the name KODAK and entertainment film continue developing opportunities was coined in 1888. Coping to be valued for their quality in the worldwide imaging with major changes in and longevity, and the business marketplace? the marketplace caused remains a very important Around the world, digital with rapidly developing component of our success. imaging makes taking and technology is difficult for large Kodak’s future in every other sharing pictures so easy, companies. I interviewed aspect is about growth, growth, everyone is doing it. Today, we a Kodak Vice President for and more growth. We’re estimate 620 million pictures are Jeff Hayzlett PMA in 2004 and he said, introducing exciting new taken with an imaging device “Opportunity will be there for products, like our new pocket each day. No matter where you people who want to seize it, HD -- creating are, Kodak helps customers customized news to different but they are going to have to new categories like our digital make, manage and move areas covered by the same look forward. They cannot picture frames -- introducing images and information. publication. look backward! I thought innovative business models, Like many in the imaging We have a world wide that was very good advice. like our consumer inkjet printers industry, we see the developed campaign “Make something What are your thoughts about and their affordable, high-quality countries of Asia are ahead Kodak” to encourage people how Kodak’s forward-looking inks -- and delving further into of the curve in technology to make something exciting or transition going? business-to-business imaging and digital imaging. These make something special with Kodak’s is a tale of two markets. regions are quick to embrace Kodak. You’ll see a lot more of businesses -- a declining new technologies. Developing it as we approach the holiday but very profitable traditional You travel a lot - How is the regions are jumping right into season. business, and a growing digital worldwide digital imaging digital imaging because of business. Looking forward, market developing? Are the ease of it. But globally, What will people see when we’ll continue to manage all there major differences in regardless of region, we see that they come to your booth - any aspects of our business tightly the different regions? What people are taking more pictures new products/developments? but doing less with them. We What’s the message you want also hear from consumers to get out at Photokina? around the world that they The Kodak booth at WANT to do more with their Photokina will be displaying pictures. So Kodak continues Kodak’s comprehensive to respond with fun and easy range of imaging solutions ways to share their pictures, for consumers, creative including the types of products professionals and retail partners. and services we’ll be showing at No matter who you are, we’re Photokina. encouraging you to “Make Interestingly, exciting new Something Kodak.” Consumers opportunities exist in areas of will be inspired to do more with imaging that some consider their pictures; retailers will be in decline. Newspapers, for encouraged to leverage our instance -- they are an important scalable in-store solutions to growth area for Kodak because make unique and profitable developing countries have photo products for their increased literacy rates and customers; and our professional more demand for newsprint, and graphics partners will be and developed countries are able to leverage our solutions looking to increase interest, to do and offer more in the advertising opportunities, and changing imaging landscape. readership by zoning their print The Kodak booth (Hall 5.2) runs -- effectively providing more will include new film capture

18 Wednesday, 24th September 2008 options, ultra crisp digital proven photo printing solutions displays, wireless inkjet printing, like the Adaptive Picture and new solutions for our retail Exchange (APEX) that provide partners. unprecedented ease-of-use, We certainly haven’t flexibility and scalability. The given up on traditional film KODAK Picture Movie DVD, products and our new KODAK now available in Europe, PROFESSIONAL 100 combines original artist music Film is the world’s finest grain and consumer pictures into a color negative film, achieving powerful and emotional movie, high saturation and ultra-vivid playable on any DVD player, color for unbelievable detail in minutes, enabling retailers and amazing high-quality to offer personalized photo- enlargements. products. Our digital products I should also mention that include the new KODAK OLED Kodak CCD image sensors will Wireless Frame, the first-ever be used in new professional Organic Light Emitting Diode digital cameras from Leica (the frame, displays images and S2), Hasselblad (the H3DII-50) videos in ultra-crisp quality for and Sinar (the Hy6-65 system). an unparalleled 180 degree viewing experience and the new When I started making KODAK ESP 7 and 9 All-in-One worldwide presentations on Consumer Inkjet Printers that digital imaging technology for Kodak is doing in those three quality output as far as longevity take home-printing ease, quality Kodak in 1988, I talked about areas? goes. Our consumer inkjet and affordability to the next level an imaging chain in comparing It is interesting that you say printers use pigmented inks, with wireless printing and a 10- silver halide imaging to digital that. More and more, Kodak and photos output on them have inch, one-touch control panel. imaging. The key elements is realizing that digital imaging been proven to last more than In addition to enabling still apply today. They are: isn’t just “digitizing film.” 100 years. And as you probably people to easily capture video capture; storage and retrieval; The imaging chain can’t be know from the and still images, Kodak offers transmission/sharing. Would pigeonholed into the same steps House, they don’t accept any our retailers adaptive and you care to comment on what that traditional film followed, digital media in their storage which were basically dictated vaults. Film and negatives are by the logistics of processing the only proven method of long- film. Instead, digital imaging is term storage. blowing away the boundaries - - people are taking pictures with Are there any hot topics for everything -- their cell phone, you personally? PDA, digital cameras, etc. -- and One of my hot topics want seamless processes as is print. I joined Kodak well, so they can store, retrieve through one of the company’s and share without boundaries. acquisitions in the creation of Internally at Kodak we have a the Graphic Communications saying: “m3i2”. It means Kodak Group. Commercial printing is helps to make, manage and a strong and growing business move images and information, around the globe, and Kodak’s and it applies to more than just unparalleled strengths in photos. We want people to feel digital imaging science and only Kodak can do that and trust materials science makes the Kodak. After all, Kodak is one company a huge player in of the most trusted brands in this industry. This topic is the world. Whether you want to relevant at Photokina because find an image, store an image, our GCG solutions provide use an image to print something retailers with totally customized or display something visually, and unique products to offer you should remember to turn to consumers. And consumers Kodak. benefit because they get more great products that are easier Are you doing anything and easier for them to design to address the long term and order. archiving of digital images? We want people to know Honestly, our opinion is, that printing is still important in given the history of storing the world and we’re the biggest images -- There is nothing that ambassadors for printing since compares with film and high- Guttenberg! 191 Wednesday, 24th September 2008 Corporate Chat Cashing on with the Zooms The surge in the sales of the DLSRs globally (especially in the developed markets), has provided ample opportunities to the lens manufacturers to cash in on this marketing moving trend. is definitely geared up to take advantage of this opportunity as Mr. Morio Ono, President of Tamron Co.,Ltd spoke to Bhavya Morio Ono Desai at the show about some of its news products. Excerpts of the interview:

What are the new products zoom lens. Ideally, mega zoom the consumers. that Tamron is launching at the What are the emerging lenses allow the consumers show? markets that the company to take a picture with a single What according to you are At Photokina Tamron is projects to invest in currently? lens instead of having to use the biggest challenges in the launching two new lenses, which Also what has been the a standard and a telephoto company’s roadmap in the include the AF18-270mm F/3.5- response from these markets zoom. That is how we have been near future? 6.3 Di II VC (Model B003) and so far? valued by Tamron users. The The most important mission SP AF10-24mm F/3.5-4.5 Di II Well, currently we are new lens 18-270mm VC that we for us is speeding up the (Model B001). These are being actively investing into the are releasing is the world fastest development. showcased to the visitors for the BRICs’ market like most of the 15x zoom lens equipped with first time at the show. manufacturers today since they anti shake feature called VC and What are the current global have a tremendous potential. we are quite confident that this trends in your product What is your objective of According to our feedback, the lens will be highly esteemed by segments today? participating in the show? sales in each of these markets the consumers as well as the The interchangeable lens Do you think a show like have been expanding regularly photographic fraternity. trends are usually affected by Photokina helps you to target and these markets will definitely the camera trends in a particular audiences only from the be larger market in a few years With the digital imaging region. In the interchangeable European market or more on a to come. scenario constantly changing lens product segment, features global scale? how does a company like like anti- shake function, high Our participation at The company launched its Tamron cope up with a speed motor and silent motor Photokina is mainly for our new AF18-270MM Di II VC situation like this? will be essential for the years European customers, but ultra high power zoom lens at Digitalising allows us to to come. One more thing we having said this, Photokina is the beginning of this month? speed up the transitions of cannot miss is the necessity also a place and a venue to What sort of a response do technical and marketing levels. of higher optical performance have business meetings and you expect from a product like Tamron, as a general optical because of the progress of discussions with our distributors this? manufacturer, has and will the imager sensor (highly from all over the world. So We have been creating many continue to take a stance of resolutionised). keeping that in mind we would hit products in the past as well rapid management as well as say Photokina is the biggest as the present as the pioneers quick reactions to the market Can you tell us a little bit more show not only for targeting the in the manufacture of mega transitions, which will benefit the about the new launches that European market, but also the company, its products as well as the company plans to do in the global market. Di Lens Series in the Full-Size Format? Will these products Has the surge in the sales be on show at the Photokina of DSLR cameras in the 2008? developed markets have had At the moment there is no any positive impact on your Di lens that we have released at products? Photokina. However, our existing Yes of course, the increase in model, which is the 28-300mm the sales of the DSLR cameras VC is a Di lens and has also has given our business a big been awarded the EISA lens positive effect. This growth in the of the year in 2008. This is an DSLR segments has made the extremely popular lens around interchangeable lens demand the world, but unfortunately it expand and we are sure that this is in shortage of supply at the trend will continue. moment.

20 Wednesday, 24th September 2008 News & Views Adobe brings in Creative Suite 4 Radical workflow breakthroughs and new levels of flash integration anchor Adobe’s biggest software release. dobe Systems Incorporated Extended, is designed to meet has announced the Adobe the needs of users that require ACreative Suite 4 product extras like image analysis and 3D family, a milestone release of visualisation. the industry-leading design and Photoshop CS4 has been development software for virtually designed to take advantage of every creative workflow. Delivering the latest graphics processing radical workflow breakthroughs unit (GPU) hardware to enable it that bring down the walls to deliver superior performance. between designers and It now offers a smooth pan and developers—and packed with zoom experience so that you can hundreds of feature innovations— easily edit images at the highest the new Creative Suite 4 product magnification while maintaining line advances the creative clarity. The new Canvas Rotation process across print, Web, tool makes it simple to rotate and mobile, interactive, film and video work on an image from any angle. you the ability to create more experience. production. To help keep your work areas realistic renderings with a new The new Adobe Creative Kevin Connor, vice president clutter-free Photoshop CS4 has high-quality ray-tracer. Video Suite 4 offers unprecedented of product management for a new unified application frame, professionals will appreciate the choice among editions and professional digital imaging tab-based interface and self- ability to turn any 3D object into a stand-alone products, with at Adobe and Bryan Hughes, adjusting panels that make it easy video display zone and animate comprehensive support for the Photoshop manager presented to quickly access advanced tools 3D objects and properties with most cutting-edge workflows for the new Photoshop CS4 and the and provide a more fluid way to ease. virtually any design discipline. entire Creative Suite 4 family to a interact with the application. Bryan said, “The things we are With new levels of integration standing-room only audience at Photoshop CS4 Extended used to doing in Photoshop can for Flash technology across the the Photokina 2008. includes all the new features of now be done in 3D”. entire product line, customers Of most interest to those of Photoshop CS4 plus the ability Additionally, Photoshop can choose from six suites or full us in the digital photography to manipulate 3D imagery easier CS4 Extended offers the ability version upgrades of 13 stand- community, the new Photoshop than ever before and makes it to perform localized colour alone applications, including CS4 will be available as a separate possible to paint directly on 3D correction making it easy to Photoshop CS4, Photoshop product or part of the new Adobe models and surfaces, merge 2D colour correct and balance CS4 Extended, InDesign CS4, Creative Suite 4. Kevin pointed files onto 3D images and animate simulated environments and Illustrator CS4, Flash CS4 out that many types of users now 3D objects. The 3D engine has terrain databases using images Professional, Dreamweaver CS4, use Photoshop and as a result, been rebuilt to provide faster taken in different climates. This After Effects CS4, and Adobe it will come in two versions. The performance, which allows editing makes it possible to achieve a Premiere Pro CS4. extended version, Photoshop CS4 of properties like light and gives more realistic and compelling user -Fred Shippey World’s first 15X zoom AF18-270 mm lens from Tamron amron, the leading lens Designed exclusively for the lens covers an angle of manufacturing company digital SLR cameras with APS-C view equivalent to 28mm to Tannounces the launch of sized image sensors, the new 419mm. This breakthrough world’s first 15X zoom lens with lens delivers outstanding image lens is equipped with Tamron’s built-in vibration compensation quality over the entire zoom proprietary tri-axial Vibration (VC) Mechanism for DSLR range. Its exclusive VC anti- Compensation (VC) mechanism cameras. This has set a new shake system facilitates sharp that eliminates or substantially record as the TAMRON AF18- handheld photography even at reduces the effects of handheld 270mm F/3.5-6.3 Di II VC LD the longest telephoto settings camera shake, making it suitable Aspherical (IF) MACRO (Model or in otherwise unfavourable for almost every imaginable B003) delivers a remarkable lighting conditions. photographic situation. At zoom ratio of 15X. Apart from it’s This is the ultimate universal present the lens will be available gigantic 28-419mm equivalent lens; covering virtually any in Canon and Nikon mounts, focal length range it is equipped photographic subject from wide however, the price and launch with a highly effective Vibration angle to ultra telephoto. When date are yet to be announced. Compensation (VC) Mechanism. converted to 35mm format, -Rojita B. Tiwari

211 Wednesday, 24th September 2008 Special Feature Increasing popularity of royalty-free stock destinations Royalty-free stock sites have made things easier for those who are in constant search of good quality images for personal as well as professional use. Free Images, Commercial Images, Images with resources, with various themes and collections- thousands of pictures in hundred of categories- these stock sites not only support the photographers to market their work but also help them connect to the end user.

n simple terms, stock photography consists of Iexisting photographs that can be licensed for specific uses. Publishers, advertising agencies, graphic artists, and others use stock photography to fulfill the needs of their creative assignments. So, how exactly does this work? Simple. Images are filed at an agency that negotiates licensing fees on the photographer’s behalf in exchange for a percentage, or in some cases owns the images outright. This is increasingly done online, especially with the newer micro-stock models. In the beginning of 1920, the trend started with the foundation of the first photo stock site by H. Armstrong Roberts, which continues even today under the name RobertStock. For largely moved online. In the companies are able to offer allowed anyone to upload and many years, stock photography early 2000s, Jupitermedia stock libraries of good quality for market images and define their consisted assignments from Corporation has started buying very low prices. own price or let buyers bid on commercial magazines. some of the smaller players However, the actual content. By the 1980s, it had become in the market, aggregating revolution was brought in by a specialty in its own right, them under the banner of their Google which introduced the Benefits of using stock with photographers creating Jupiterimages division, and Image Search Engine in 2001 pictures: new material for the purpose became the third largest player with 250 million images from Someone who uses stock of submitting it to a stock in the market. The availability of across the internet. This enabled photography instead of hiring house. Photographs were the internet provided a means smaller stock agencies such as a photographer saves time, taken intentionaly in a different for other, smaller companies to Acclaim Images, World of Stock, money. Stock images can be way which could be used as get a foothold in the industry. and Absolute Stock Photo to presented in searchable online magazine covers. Some of the Companies such as Alamy, compete with the very large stock databases, purchased online, noted agencies of that time Photolibrary and Inmagine photography agencies such as and delivered via download or included The Image Bank, have since become significant Getty Images and Corbis. email. SuperStock, Comstock Images, competitors in the market. In 2003 ShutterPoint A collection of stock Tony Stone, Photo Researchers, In the 2000s the microstock pioneered the open access photography may also be called FPG, Index Stock Imagery photography industry, led model which allowed everyone a photo archive, picture library, which was recently acquired by by iStockPhoto and later to upload and market images. image bank or photo bank. As The Photolibrary Group, and Shutterstock, Dreamstime, The trend was continued by modern stock photography Masterfile. 123RF, BigStockPhoto, Fotolia fotoLibra in 2004 and in 2005 distributors often carry stills, The year 1990 was marked and Stockxpert emerged as Scoopt started a photo news video, and illustrations, none of as a period of consolidation a rapidly growing market. agency for citizen journalism the existing terminology provides followed, with Getty Images Using the Internet as their enabling the public to upload a perfect match. and Corbis becoming the two sole distribution method, and and sell breaking news images largest companies as a result recruiting mainly amateur taken with cameraphones. The steps to upload a picture of acquisitions. Today, stock and hobbyist photographers The first negotiation platform on a stock site: photography companies have from around the globe, these was created in 2007 which * After filing the images at an

22 Wednesday, 24th September 2008 agency that negotiates licensing photos online, allow people fees on the photographer’s to license them, and cash a behalf, the photographer monthly check for your efforts. determines pricing by size of As he gains experience, he audience or readership, how can move up the food chain of long the image is to be used, stock photography. country or region where the images will be used and whether Micro-Stock royalties are due to the image Even though royalty-free creator or owner. photography is cheaper than * With Rights Managed rights-managed, it is still too stock photography an individual expensive for many budget- licensing agreement is negotiated conscious users. For example, for each use. Royalty-free stock small office-, home office-, non- photography offers a photo profit-, and amateur publishers buyer the ability to use an image have limited means to buy in an unlimited number of ways photography. So, thanks to the for a single license fee. The Internet, there’s now a low-cost client may, however, request version of the original low-cost “exclusive” rights, preventing version of stock photography: other customers from using the Micro Stock. same image for a specified length Microstock agencies charge of time or in the same industry. as little as a dollar per image. Such sales can command many They are also known as “micro- thousands of dollars. However, payment” sites and “royalty-free with royalty free licensing there digital stock photography is no option for getting exclusive communities”. There’s a usage rights. mouthful. From a novice * Some stock photography photographer’s perspective, sites offer low-resolution although the revenues are low, photography free for the so are the barriers to entry. purpose of preparing advertising Whereas traditional royalty-free comps to demonstrate a design. agencies may reject your work, * Professional stock micro-stock agencies often let The stock agency hosts the magazine’s circulation, photographers place their you post whatever you have and the photos; provides search market, and how large the image images with one or more stock let the customer decide what capabilities, order fulfillment will be printed. If the publisher agencies on a contractual basis, will sell. Prices are often (but and billing; and pays the wants to use the photo again, with a defined commission basis not always) determined by the photographer commission they have to pay a usage fee and for a specified contract term. agency and are typically based on a regular basis. For this again (the fee is per use, not per Some photographers fund their on image size downloaded by service, the agency keeps a image). own photo shoots, or develop the client. percentage of the transaction. Royalty-Free (“RF”) is the imagery in cooperation with an Some other Stock sites are There are an overwhelming newer, Internet method, used for agency, while others submit I stock Photo, SXU, Yotophoto, number of stock agencies. generally lower-end photos. The photographs originally produced Morgue File, Stockvault, and Most of these are owned by fees are less and per image (e.g. as part of editorial (magazine) or Stockxpert, Dreams Time, Foto the “big three” players, Getty, the buyer can use the image any commercial assignments. search, Corbis, Shutter stock Corbis and Jupiter. Differing number of times and for multiple MicroStock has also made agencies provide differing purposes without paying more). this process quite easier. The More about the Stock prices, commissions, qualities, The fee is often based on the photographer can post his Agencies and subjects, but they share image size (number of pixels), a one thing in common: licensing. smaller image costing less than There are just two general types a larger image. of license: “rights-managed” Much to the relief of the and “royalty-free”. In the trade, photographers and there are this is shortened to “RM” and many stock site associations “RF”. existing in different countries which help protect the laws and Ways to license stock photos: promotes this ever flourishing Rights-Managed (“RM”) is business. Some of them are, the traditional method, used British Association of Picture for high-end photos. The fees Libraries and Agencies - Trade are relatively high; are variable, association for stock agencies in dependent upon the use; and UK and Stock Artists Alliance - are per use. The cost of a Worldwide photographers’ trade photo for use in a magazine, for organization etc. example, would depend upon - Rojita B.Tiwari

231 Wednesday, 24th September 2008 News & Views

Olympus readies to shock and waterproof the consumers

A leading manufacturer of professional opto-digital products, Olympus pioneers key technologies in the fields of imaging and voice products, endoscopy, microscopy, bioanalytics and diagnostics.

lympus unveiled its 1050SW features a stylish sliding in the rough, enabling users to of camera ownership. latest addition of the lens barrier and elegant new capture precious memories in Oµ 1050SW digital body colors that make it an ideal any season, at any location. Face Detection compact camera to its µ SW camera to take to fashionable Olympus Face & (Shockproof & Waterproof) and formal events. Tap Control Mode Background control face camera lineup at the show on The manufactuer states that The µ 1050SW features the detection has been increased the first day. The new µ 1050SW they have not compromised newly developed ‘Tap Control’ from 3 to 16 faces, and together offers 10.1-megapixel sensor on the cameras rugged mode. In this mode, users can with Shadow Adjustment which features a waterproof, construction like its predessors control shutter release, camera Technology, assures that faces dustproof, and shockproof body featuring rugged construction, settings, and image playback are in focus, and foreground with a new sliding lens barrier dustproof and waterproof body simply by tapping the top or and background elements are that enhances both styling upto to the depth of 3 meters. sides of the camera body, or properly exposed. Even when and protection. The camera According to the manufacturer the surface of the LCD monitor, shooting outdoors or with a has been launched with colour it is ideal for use at the beaches enabling a totally new, fun and window behind the subject in variations of Silver, Black, Gold, and pools, and can even be convenient, method of operation. backlit situations where the Blue. used when surfing or engaging Tapping can be used to switch subject’s face would normally The ideology behind the in other marine sports. face detection perfect shot and be underexposed, Face & same is to offer the consumers The body clears 1.5-meter flash operation on or off, as well Background control helps a camera, which provides them drop-impact tests, enabling as to control image display and assure beautiful results. with a robust shockproof and active use at campsites and slideshow playback. The camera The µ 1050SW also waterproof performance and outdoors, and carefree handling also features a new Scene incorporates proprietary enables them to take photos even when operated by children. Program called ‘Snow’ that Olympus TruePic III image underwater and in other outdoor Operation is also guaranteed at allows all essential operations processing that suppresses situations where photography temperatures as low as -10°C, to be performed via tapping, noise, smoothes edges, and was previously considered making the µ 1050SW a great ensuring easy operation when assures faithful reproduction of difficult. take-along camera for winter wearing ski gloves. In addition even the palest colours. Working Where previous µ SW sports and mountain climbing. to tapping, functions such as as a team with the camera’s models have variously The 1050 SW is also resistant slideshow speed can also be high-resolution lens and emphasized ‘toughness’ and to damage by water, sand, controlled simply by tilting the 10.1-megapixel image sensor, ‘casualness’, the new µ 1050SW dust, impact, and cold, the µ camera, creating an entirely new it also helps to ensure truly emphasizes ‘stylishness.’ The µ 1050SW is as at home as it is sensation that increases the fun outstanding image quality.

24 Wednesday, 24th September 2008 Product Launches Sanho showcases new image backups

ith a host of new it is smaller than a physical products on display photo album containing 30 x Wat the show, Sanho 4R photos. HyperDrive RAW Corporation (Photokina 2008 Viewer can instantly display Hall 5.1 Booth A030), is images stored on memory displaying a number of new cards inserted into the built-in image backup and photo CompactFlash CF Type I/II and viewer products at this year’s Secure Digital SD/SDHC/MMC Photokina. slots as well as from any USB device (e.g. USB flash drive, HyperDrive RAW Viewer hard drive, card reader or First up is the HyperDrive digital camera etc) via USB RAW Viewer which is a OTG host technology. dedicated photo viewer with With a high capacity a gorgeous 4.7” widescreen rechargeable lithium polymer WVGA (800 x 480 pixels) touch battery good for up to 5 screen capable of displaying hours of operation, the 16 million colors in a wide HyperDrive RAW Viewer allows color gamut. It can display photographers to quickly and JPEG and true RAW images conveniently view any high from any digital camera even definition JPEG/RAW image professional medium format on the go without the need for digital backs in full color computers. The HyperDrive vividness and clarity. RAW Viewer is expected to be This is made possible by a available by the end of the year powerful onboard RAW image at a manufacturer’s suggested decoder that will process RAW retail price of €165/$249. images at speeds rivaling even the fastest desktop computer. HyperDrive COLORSPACE Measuring at 124 x 78 x UDMA 22mm (4.9” x 3.1” x 0.9”) and HyperDrive COLORSPACE weighing only 160g (5.64oz), UDMA is the third and latest

addition to the HyperDrive resolution 3.2” QVGA color LCD COLORSPACE line of high- screen. New data management, speed photo backup and security and synchronization viewer devices. Capable of features round up what is downloading at 40MB/s UDMA probably the most advanced speed, the COLORSPACE image storage on the market. UDMA will be the world’s fastest photo storage device, Price and Availability able to backup a 2GB memory The HyperDrive card in 1 minute with full data COLORSPACE UDMA will verification. It is also the only be available from October at photo storage device in the the following manufacturer’s market that can decode and suggested retail price display true RAW images from (80GB:$339, 120GB:$379, any camera even medium 160GB:$399, 250GB:$499, format digital backs on its high- 320GB:$539, 500GB:$599).

251 Wednesday, 24th September 2008 News & Views Sony World Photography Awards 2009 announced Collaboration with The Prince’s Rainforests Project; Environment is central theme of this year’s awards; Student programme to span six continents

major new initiative, in awards to 60 universities across association with The six continents. The brief for this A Prince’s Rainforests year’s student competition is Project (PRP), was announced to produce one image which on Monday 22 September, highlights a single environmental at the launch of the second issue specific to their country. annual Sony World Photography The Festival at The Sony Awards 2009 - a truly global World Photography Awards: competition which honours a week-long festival of both professional and amateur photography that takes place photographers. throughout the city of Cannes. Speakers at the launch at Through talks, seminars, the Seippel Gallery in Cologne screenings, networking events, included Scott Gray, Managing book signings and many other Director of the Sony World programmes and events, The Photography Awards, James World Photography Awards Kennedy, General Manager of have created a programme for Marketing Communications at the photographic community to Vanessa Winship, winner of the 2008 I’iris d’or Sony Europe, Vanessa Winship, participate and network through. winner of the 2008 I’iris d’or The Festival @ SWPA is also The Sony World working in a visual medium. and Briony Mathieson from The creating a new annual cultural Photography Awards welcome Prince’s Rainforest Project. Also event for the general public and submissions from every corner Key dates- 2008 speaking were Ruth Eichhorn, all who enjoy contemporary art. of the world. Last year – the first 22 September Director of Photography, GEO A new category list for year of the awards – over 70,000 Professional and amateur Magazine and photographer and professional photographers entries were received from 178 categories open for submissions President of Magnum Photos, spreading across the countries. For both professional 9 October Stuart Franklin. three photographic genres and amateur photographers, the Global tour opens in Tokyo In addition to the 12 - photojournalism and categories cover a broad range 31 October categories for professional documentary, commercial and of subjects from photojournalism Student Focus participating photographers and the nine fine art to sport, architecture to fashion, universities announced categories for amateurs, the The introduction of the Sony offering an all-encompassing 25 November WPA Judges Sony World Photography Campaign Award for amateur competition for the photographic announced Awards are delighted to photographers, which joins world. 2 December announce the partnership together a global obsession for Through its many initiatives, Global tour opens in New York with The Prince’s Rainforests football with the enthusiasm the Sony World Photography 31 December for the PRP Awards which and passion of photography. Awards aim to unite the Closing date for professional complements this year’s theme Amateur photographers are international photographic and amateur categories of the environment. invited to enter the Campaign community. Professional photographers Award with a single image Vanessa Winship, winner of 2009 will be submitting their portfolios that captures the beauty and the 2008 I’iris d’or comments: 24 February in the hope of being selected spirit of football in unexpected “In its inaugural year, Sony Amateur and professional for a fully-funded project places, with the winner having World Photography Awards have awards shortlist announcement to document the rainforest the chance of being one of the provided an opportunity for me 3 March regions of the world. Amateur photographers used in Sony’s to have had my work judged Student Focus winners’ photographers will also be forthcoming digital imaging 2009 by some of the photographers announcement invited to submit their images for campaign work. whose own work I most respect 17 March a global awareness campaign, A global touring exhibition and admire. In an industry as Amateur and professional using photography to educate - Discovering a World of Images competitive as my own I was winners’ announcement and inform. - showcasing images by the delighted to have been singled 14-19 April Festival @ Also new to this year’s 2008 winners and finalists which out with this series of portraits. I The Sony World Photography awards: through the course of a year will am not a new photographer, but Awards - exhibitions and events An extended university visit Belgium; Cologne; Tokyo; this award has certainly assisted in Cannes programme which has grown Delhi; New York; Singapore; in allowing new audiences to 16 April Sony World from 10 universities in Europe Rio de Janeiro; Moscow and see my work, an important and Photography Awards gala in the inaugural year of the Melbourne. necessary aspect to anyone evening and ceremony. 26 Wednesday, 24th September 2008 News Encore Photo Print solution revolution DNP Photo Imaging Europe, a subsidiary of Japanese giant DNP, established in 1876 – the world leader in dye-sublimation printing solutions - is introducing its FOTOLUSIO brand, during Photokina 2008.

lthough photo films are company with a turnover of slowly becoming a thing US$10 billion, brings more than Aof the past, Fotolusio products but genuine solutions hopes to revolutionize photo to photo professionals in order print at Photokina 2008. to answer the consumer’s According to LYRA RESEARCH demands. Quality, simplicity and and API forecasts, in 2008 more profitability are the cornerstone than 400 billion pictures will be of the company’s philosophy, taken around the globe, ten says Masato Koike, Corporate times more than at the beginning Officer, General Manager, of the digital era in 2000. In Information Media Supplies Europe, where digital shooting Operations. has widely expended, adapted The company also printing solutions specially revolutionizes the photo market aimed at its enhancement have in creating new products not been developed. and new opportunities for Those same researches are professionals. It is a global, L to R Brett Cameron, Masato Koike, Roch Hollande, Kazuhiko Ochi assessing that in 2009, 50% of all flexible and evolutionary system European photo prints (already answering all the needs and of services and value-added bar code. The PrintCenter will surpassing the most important accompanying photo print products. Nexlab NL-2000: a make the show at Photokina volumes recorded at the time of retailers in their transition new generation of dye-sub 2008 where it will be disclosed film-based photography) should from silver halide to digital minilab with a dry ‘’chemical exclusively for Europe. be produced in stores. technologies: free’’ processing system. FOTOLUSIO offers With the introduction Centuria DS photo paper and Compact, simple and functional many advantages to photo of FOTOLUSIO, DNP dye-sub media are warranting enough to adapt to all sales professionals: Impeccable Photo Imaging Europe is faithful reproduction of colors outlets. Multiple sizes and ultra- picture quality, foreshadowing the market and unique durability. fast printing (up to 1000 prints Improved ease of use, Fast evolution. Therefore, the Ultra-compact and fast dye- per hour) in order to answer all printing and high productivity, combination of the words Photo, sub DS printers which produce productivity requirements, even Wide choice of print sizes, Solutions and Revolution gave multiple sizes prints - from 9x13 the most demanding. Many value added birth to FOTOLUSIO – a line (3.5x5’’) to 20x30 (8x12’’) - of The PrintCenter: a multi- services, optimal profitability of technological products and remarkable quality. user station generating traffic in and evolutionary solutions innovative solutions dedicated to Nextstation DS-T2: an order- stores thanks to an integrated according to the needs and the photo print. taking station with user-friendly system managing order taking, investments capacities. FOTOLUSIO, a Fortune 500 interface offering a wide range printing and payment with Vincent Fernandes Eye-Fi Plans International Expansion ye-Fi Inc. (www.eye.fi), snapped worldwide, but only the centre of the photography Founded in 2005, Eye- makers of the world’s first 40 billion of those were shared. world – whether its innovations Fi is dedicated to building Ewireless memory card That tells us that consumers from the industry or enthusiasm products and services that for digital cameras, announced worldwide need an easier from consumers,” said Tanaka. help consumers navigate, plans to expand its distribution way to share photos,” said Jef “Eye-Fi’s expansion into Japan nurture and share their internationally to Japan and Holove, CEO of Eye-Fi. “We’re is a natural fit, where there is a visual memories. Eye-Fi’s Canada by the end of the year excited to give users in Japan strong appetite for innovative patent-pending technology at the world’s largest photo and Canada the ability to share photography gadgets.” works with Wi-Fi networks to imaging show, Photokina2008. their memories effortlessly.” Eye-Fi has won numerous automatically send photos With an Eye-Fi card, users As a commitment to Japan awards, including PC World’s from a digital camera to online, can wirelessly upload photos as a strategic market, Eye-Fi “The 100 Best Products of 2008” in-home and retail destinations. directly from their digital camera has established Eye-Fi Japan and Yahoo! Tech’s “Last Gadget Headquartered in Mountain to a computer, or to online KK, based in Tokyo. Daisuke Standing 2008” at the Consumer View, Calif., the company’s photo sharing and printing sites. Tanaka will serve as managing Electronics Show in Las Vegas. investors include LMS Capital, “According to IDC, in director. For more information, please TransLink Capital, Opus Capital 2006, 325 billion photos were “Japan has always been at visit www.eye.fi. and Shasta Ventures.

271 Wednesday, 24th September 2008 Corporate Chat Proliferation of cameras in mobile phones Lexar’s committed performance and reliability

One of the major trends in the worldwide digital imaging market is the seemingly constant introduction of enhanced digital SLR technologies. Jeff Cable, Director of Marketing, Lexar spoke to Fred Shippey how Lexar has expanded its line-up of cards to appeal to both high-end professional photographers and entry-level digital SLR users. Excerpts:

Does Lexar see any new What does Lexar see as trends in the way the new/developing opportunities worldwide digital imaging in the worldwide imaging market is developing? marketplace? One of the major trends in Likely the most important the worldwide digital imaging developing opportunity in the market is the seemingly constant worldwide imaging marketplace introduction of enhanced is the availability of digital SLRs digital SLR technologies. Ever- to the photography market as a increasing megapixel counts, whole. The prices of digital SLRs What’s the message resolution and high-definition larger sensors, and increased have been steadily dropping Lexar wants to give out at digital camcorders, digital SLRs camera functionality are pushing for the last few years, and we Photokina2008? and point-and-shoot cameras. digital SLR technologies into expect they will continue to fall, At Photokina, Lexar will be Finally, we are expanding places previously thought to be giving amateur and hobbyist showing off a number of new our Kodak-branded memory impossible, and professionals shooters access to the benefits memory cards, all designed card offerings with a 16GB worldwide are embracing the of digital SLRs. Because of this, for different segments of the KODAK SDHC memory card, new technology to improve their Lexar has expanded its line-up of photography market. which is speed-rated at 60x. digital photography experience cards to appeal to both high-end We recently announced a Like all Kodak-branded memory and maintain a competitive professional photographers and new Professional UDMA 300x card products, the new 16GB edge. entry-level digital SLR users. 16GB CompactFlash card for KODAK high-speed SDHC As a company, Lexar has Another important professional photographers and card provides videographers always been, and will continue opportunity we see is the photo enthusiasts who require and photographers with the to be, committed to providing proliferation of cameras in extremely high-speeds and ideal combination of Kodak’s these photographers with the mobile phones. With the rise in high-capacities to enable them well-known quality, and Lexar’s professional-level memory cards popularity of camera phones, to shoot longer, faster and more advanced memory card they need to take full advantage many people are essentially reliably. performance and reliability. of new digital SLR technologies. carrying cameras with them We are also announcing that at all times. They may use we’ve increased the speeds their camera phones to snap of our Lexar Professional 133x pictures of friends or get CF cards to 233x. The Lexar some quick shots at an event, Professional 233x CF cards are but they need to store those ideal for sustained, rapid-fire images somewhere, and Lexar shooting, and are designed for is now offering more image the growing number of shooters storage options for this growing embracing digital SLRs. market, in the form of microSD, In our Platinum II series of microSDHC, and miniSD cards, we have introduced a memory cards. 60x 16GB Secure Digital High Capacity card and an 80x Does Lexar see any major 16GB CF card. These cards differences between consumer give value-conscious video and and professional needs photo enthusiasts the ability to worldwide? shoot longer and faster, while Absolutely. Consumer taking advantage of new higher- photography needs differ greatly 28 Wednesday, 24th September 2008 from professional photography using products such as mobile needs. Consumer, or amateur, phones with built-in cameras, photographers are more price- PDAs, MP3 players, and even sensitive and consider cost as a point-and-shoot digital cameras. Make Sure you factor when purchasing memory We offer microSD, microSDHC, cards. Also, since consumer and miniSD cards to enhance Grab the next point-and-shoot digital the experience of using any cameras do not offer the same handheld device. performance as professional- level digital SLRs, they do not What are the new flash card require the highest-speed, market opportunities? highest-capacity memory cards Over the past year, there available. have been a number of high- at Professional photographers, definition digital camcorders however, place much more introduced to the digital imaging emphasis on performance market, and it does not look and capacity than general like that will slow down. Just consumers. Professionals’ like digital cameras, these memory cards need to be fast camcorders require reliable,

The SHOW DAILY is Published by enough to capture an image at high-speed, and high-capacity SAP MEDIA WORLDWIDE LTD. less than a moment’s notice, memory cards to store captured 13 - 16 March, 2008 NSE Complex, Bombay Exhibition and have the capacity to content. Our Platinum II memory Centre, Goregaon, Mumbai, INDIA DAY enable photographers to keep cards are designed to capture THREE SATurDAy, 15th MArCH, 2008 DAILY is Published by The SHOW The SHOW FROM THE PUBLISHERS OF ASIAN PHOTOGRAPHY DAILY shooting without changing high-definition video, and we SAP MEDIA WORLDWIDE LTD. SAP MEDIA WORLDWIDE is Published LTD. by AIPTIA tops the Asian Photography’s Most cards. Additionally, professional are continuously exploring 13 - 16 March, 2008 13 - 16 March, 2008 NSE Complex, NSE Complex, InfluentialBombay Exhibition People in Photography list Bombay Exhibition Centre, Goregaon, Centre, Goregaon, Mumbai, INDIA DAY Mumbai, INDIA ONE photographers’ time is more this market for opportunities he committee members of the All India Photog- DAY raphy and Trade Indus- F R O M T H E P U B L I S H E R S O F MARCH, 2008 TWO T DAy, 13th try AssociationTHURS topped the FrIDA valuable, and they may have to address the needs of magazine’s Most Influential y, 14th MA rCH, 2008 People inASIAN Photographic PHOTOGRAPHY list at Events Of A S I A N P H O T O G R A P H Y the Asian Photography Awards 13th Photofair Calls For 2007. The gala event was held The Day clients standing over their videographers. FROM THE PUBLISHERS OF on the sidelines of the show with Mohan Rawle, Member of INAUGURATIONA Digital – Bandwagon Parliament, Lok Sabha grac- Events Of 11.00 AM ing the event as the Chief Uddhavor Thackrey,many Photofair visi Guest. Shri Adhik Shirodkar, The Day Uddhav Thackrey to Executivetors itPresident, was quite a sight- shoulders waiting to see the end Ex Member of Parliament and to see Shiv Sena Work Workshop- FShiv Sena Along with, ing President Uddhav Thack Senior Advocateeasily accompaniedaccessible due to its Adhik Shirodkar - him as the Guest of Honour at rey trailed by a flock of press Subject: geographic location as well. Sr. Advocate & - Travel Photography Inaugurate Photofairthe event. Mehta adds2008 that digital photographers. But Uddhav Time: Ex- Member of Parliment, who came to inaugurate the 11:00 AM - 2:00 PM - Rawle in hisrelated speech products said useful for Rajya Sabha Speaker: result, so fast download times, Has there been any new howcasing the latest in 13th Photofair merely paused David D’Souza that photographyphotographic is truly a profession the photography indus to say, “They are fellow pho “global language”and hobbythat touches are something Subject: try and offering a new tographers.” Uddhav is a well- Food Photography S - people’s heartto irrespective look forward of to this year. WORKSHOP- - and Talk about Pre-Shoot meaning to the profession of known photo-enthusiast and language barriers.“Most Citing of the the exhibitors will be Subject- Current Scenario Management photography, Uddhav Thack AIPTA Committeehas been Membersa wildlife receives and aerial award from Mr Mohan Rawle, Member of Parliament, Lok Sabha after shooting is complete, standardisation in media form example of theshowcasing unfortunate Digital Imaging in Photography Time: 3:00 PM - 5:30 PM rey, Executive President, Shiv photographer for many years. Products and its applications Time – 2:30 PM - 5:30 PM Speaker: Sena and noted photography death of Princess Diana, lead someHe was detrimental accompanied results.- Girish by Mr. Mistry applauding the success of other hand the awards in the Ian Pereira this year as opposed to Speaker hobbyist and Adhik Shirodkar, he requested that the TheAdhik night Shirodkar, presented Ex a Member total the industry’s photo-imaging, individual category included the last Photofair, where Fashion show- Ex- Vice Chairman, Rajya photographers should follow a of 24 awards in two separate photo-finishing and photo- celebrating the success of the conventional photographyof Parliament-Rajya Sabha 12.30 pm – 5.30 pm is also critical. Professionals’ factor? Sabha will inaugurate the 13th code of conduct because it can segments,and Senior which Advocate,FASHIONSHOW- included along printing segments. On the instrumental leaders of the continues to fall and this Photofair 2008. This year’s 12.30 pm.-5.30 pm industry that have helped the year the material requiredwith for Mr Jayesh Mehta, Presi event aims to bring the latest dent, AIPTIA, Mr Chandrakant company achieve its goals in conventional photography is - Now mobile phones have products, innovations and Additional Police Commisioner VisitsUddhav Photofair Thackrey reduced to over 70 perShah, cent.” Hon. Secretary. the past year. inbuilt cameras in it.” trends closer to the consumer. naugurate the 13th Photofair Show Photo- op In its efforts the associationIn an exclusive interview The winners in each of the Speaking of the trends in cards also need to be extremely From our perspective, Photofair’08 aims to increase with budget having no Speakingsignificantof excitement to the Showand optimism Daily continues to help the tradeShow Daily Contd. on page 04 the photography industry he awareness in relevance to Thackrey, expressedimpact, Mr. his Uddhavon viewsthe photographic theon Addl. his face,Commissioner he said that of these and the industry by pushing photography industry, Uddhav said, “It is interesting to see the most recent photography on this subject too.industry, With aMr lot Mehta Police says,kinds stated of exhibitions that he shouldis an be - Uddhav Thackrey the reduction of Import Excise said, “Digital imaging has photography magazines with inventions and targets the if the Governmentamateur treatsencouraged photographer more and andmore. he Events Of The Day Duties (CVD) on most of the photographic industry and changed a lot of things and it mobile images these days. audience in the entire commu venue and its benefits, Mr is Aboutimpressed the digitalization by the show of thisthe reliable. If a pro photographer not really. The SD form factor - Digital Product specifically. digital image industry at hasWorkshop- revolutionalised the way Mobile imaging with latest nity interested in this effective Mehta says that the NSE year. Also the associationIt’s is Rainingpar with IT Industry Offers then At Thephotography Photofair industry runs. models of camera phones is means of visual communica Complex, Goregaon (E) defending the Supreme Court concession would have been Subject: Digital gaining a lot of popularity. So, tion. offers a fully air-conditioned Case on Issue of Serviceisitors Tax of the 13thmuch Pho more andPhoto situation Caption Photography (Sponsored With the last edition of the venue, and its permanent Contd. on page 04 / Works Contract Tax.tofair’08 For have couldmany haverea- improvedTrilok Desai, Committee By CANON) lost an entire 4GB or 8GB worth continues to grow in popularity, show being ranked as the best structure reduces the offersContd. one on pagefine 04pix A700 Fuji sons to visit the event Member, AIPTIA, Chandrakant Photographic VCol Lab and - Camera free with the purchase Time: Whole Day in Asia and the 3rd largest in association’s concern over the Studios. again and again. Apart from Shah, Hon. Secretary, the world, Mr. Jayesh Mehta, the trade benefits, special of of fine pix A610 Fuji Camera Speaker: Vishal Bhende construction of any temporary Speaking about the new AIPTIA, Suresh Kakkad, Addl. Hon. President, AIPTIA is fers, prizes and price discounts worth Rs 10,000/-. The second structure. Besides these - Commissioner of Police with confident of it success this benefits, the new venue is are enough to keep them busy offer is with the purchase Fashion show- of images from a shoot, that especially among consumer of theone friend, Uniros Jayesh charger Mehta, of 21 Hon. year as well. throughout the 4 days of the 12.30 pm – 5.30 pm Discussing about the new exhibition. Bangalore,MH, Mumbai,President, worth RsCalcutta AIPTIA.650/-, another . and Delhi. It is largely Starting from companies charger is free and with the 25 Photography believedMH that charger, the exhibitors worth Rs 956/- The likepublishers Kingston of andAsian Kodak to will not anbe SDable card to participate of 512 MB free. person could lose the job, as and hobbyist photographers. AIPTIA differsthis decision matter has been taken to supportPhotographysmall distributors and Showany like ColocolorDelhi Expos SHOW DAILY • PHOTOFAIR 2008 - in all the exhibitions due to 03 in view of the fact that there Pvt Ltd. all are set to please The third offer is with Uniros he All India Photo Daily have also decided to budget constraints and it may will be three exhibitions in their target customers. Sprint charger worth Rs 1995, graphic Trade and revive its brand IMAGETECH not be appropriate for AIPTIA a span of three months in The combo offer of a flat 50 per cent off. But the Industry Association in association with FICCI to support all the media Delhi. The organizers of the Colocolor is interesting as it most interesting one is with T (The Federation of Indian companiesthe purchase and remain of Sony by HDV well as future assignments. However, CF continues to be (AIPTIA), the organizer of three exhibitions include the Chambers of Commerce and the Photofair exhibitions has- partisan. media companies publishing Industry), which was erstwhile differed its decision to sup Contd. on page 04 the photography magazines: held at various venues in port any of the organizers of Asian Photography,and Smart Better Sap Media WorldwideFor Advertising Limited &[Show Editorials Daily] Visit Or CaUs At Stand No. E5 the preferred form factor for the Photo Trade exhibition in Photography 867338097 New Delhi in the next year. The decision to defer For Advertising & Editorials Visit Us At Stand No. E5 01 ll On Mobile : +91-9867338097 • PHOTOFAIR 2008 Is there any especially professionals. Sap Media Worldwide Limited [Show Daily] Or Call On Mobile : +91-9SHOW DAILY SHOW DAILY • PHOTOFAIR 2008 hot product area for your 03 company? Are there any other comments Probably the hottest product you’d like to make? area for us right now in terms Lexar is committed to Capture the excitement of the of digital imaging is UDMA offering memory cards for Imaging business with the inside technology. We were the first photographers of all skill- story of latest trends, interviews memory card manufacturer to levels. Our Professional and of market movers and flash tit-bits offer UDMA-enabled memory Platinum II lines of cards of all the buzz at the biggest show. cards to improve performance provide photographers with both in the camera and during the performance, capacity, image transfer after shooting is and reliability to take full complete. advantage of their cameras’ FOR MORE DETAILS CONTACT: We now have two families of capabilities, and we are always MUMBAI OFFICE: UDMA-enabled memory cards: looking for ways to improve 13/D, Laxmi Industrial Estate, New Link Road, Andheri (W), Lexar Professional UDMA 300x the digital imaging workflow. Mumbai - 400 053. Tel: 91-22-2635 8083/84 CF cards and Lexar Professional We work with all major camera Fax: 91-22-2630 5184/85 E-mail: [email protected] 233x CF cards. Both memory manufacturers to ensure our Delhi Office: card line-ups are ideally cards are compatible with their F-22, Green Park, New Delhi - 16. designed for use with UDMA- cameras, and we engage in Tel: 91-011-26532567. 91-011-26532568 Fax: 91-(011)-26863028. E-mail: [email protected] enabled digital SLRs and card our own extensive testing in the readers. Lexar Reliability Lab. We look SINGAPORE OFFICE: Another hot product area for forward to continuing to provide SAP Media Singapore Pte. Ltd. Merchants Building, 76, South Bridge Road , Lexar now is the mobile market. photographers with the memory #03-00, Singapore 058706 Many consumers are embracing cards they need to maximize the Tel. : (65) 62967613 or 64382341/ 64384881, a completely digital lifestyle, and digital photography experience. Fax. (65) 64384886 www.sapmagazines.com 291 Wednesday, 24th September 2008 Awards TIPA Awards.... Contd. from page #1 software category; Casio for best imaging innovation; Epson won two awards in the printer category; Fujifilm for the Best Superzoom D- Camera group; Kodak for best film category.

Product: Apple 2, Category: Best Photo Software Product: HP Photosmart A826 – Home Print Centre, Category: Best Small Format Photo Printer

Canon wins Best DSLR Advanced, Best Entry-level lens, Best Flatbed Photo Scanner Product: Ilford Galerie Gold Fibre Silk, Category: Best Fine Art Inkjet Paper

Product: Casio EXILIM Pro EX-F1, Category: Best Imaging Innovation Product:JVC DLA HD-100, Category: : Best Pro Photo Projector

Epson wins Best Expert Photo Printer and Best Large Format Printer Kodak wins Best Film and Best Retail Finishing Sytem

Product: Fujifilm FinePix S100FS, Category: Best Superzoom D-Camera Product: Manfrotto Modo Steady 585, Category: Best innovative Design Awards

Product: Metz Mecablitz 48 AF-1 digital, Category: Best Accessory Product: SanDisk Extreme Ducati Line, Category: Best Imaging Storage Media

Nikon wins Best DSLR Expert , Best DSLR Professional and Best Professional Lens Product: Sigma DP1, Category: Best Prestige Camera

Product: Olympus Digital ED 12-60 mm f/2.8-4 SWD, Category: Best Expert Lens Product: Synar Hy6 , Category: Best Medium Format System

Panasonic wins Best Compact D-Camera, Best and Best Expert Photo Projector Sony wins Best D-SLR entry-level , Best Photo Frame and Best Photo Kiosk P hotos - M icha el Oz aki

Samsung wins Best Ultra Compact Digital Camera and Best Photographic Monitor Product: Wacom Cintiq 12WX, Category: Best Digital Accessory SanDisk goes the High Definition way

Serving both consumers (with more than 200,000 retail storefronts worldwide) and original equipment manufacturers (OEMs), SanDisk designs, develops, manufactures and markets flash storage card products for a wide variety of electronic systems and digital devices.

anDisk announced the But when asked if she thinks launch of numerous that this trend might catch on SCompact Flash and with the professionals then she Secure Digital cards on the first is quick to respond that photo day of the show. These included journalists have already started the SanDisk Extreme III 32-GB using this feature while on CompactFlash cards; the new assignments where they shoot Extreme III SDHC line, which the images for the papers and has boosted speeds by 50 per take the videos for uploads cent and the latest Extreme IV on the websites. “This also line of Compact Flash cards gives them the opportunity to with double the capacity and minimise their travel gear, which increased speed. is always helpful.” Tanya Chuang, Global Retail The card has the capacity

Marketing Director, SanDisk to store over an hour and a half De sai P hoto - B havya spoke to the Show Daily about of video at full HD resolution. Tanya Chuang the new products and the But from the professional’s emerging trend in the digital perspective, the card can shoot imaging industry. Talking about Other Products on offer up to twice the capacity of RAW the recent release of Canon’s images. EOS 5D Mark II DSLR she states SanDisk Extreme III 30MB/s Edition SDHC cards: In addition to the memory that the camera represents SanDisk Corporation set a new speed record of 30 megabytes card changes, SanDisk is an emerging trend in digital per second for SD flash memory cards with the introduction of changing their card reader line- imaging, which converges high- the SanDisk Extreme III 30MB/s Edition and the Nikon D90 is the up. They will still offer a Firewire megapixel still photographs industry’s first DSLR camera to support the cards at increased 400/800 CF reader. However, with High Definition (HD) video performance. Featuring a 50-percent speed boost from previous the other nine readers have been capture capability. 20MB/s cards, the new SanDisk Extreme III 30MB/s Edition SDHC consolidated into just two faster “This naturally means card makes it possible to record 39 images in continuous shooting and smaller USB readers. The that there is a need for large- mode at 4.5 frames per second with a file size of 6.0 MB JPEG L ImageMate Multi-Card reader capacity memory cards Fine per image. The Nikon D90 camera captures high-resolution, supports SD, SDHC, miniSDHC, to support these added 12.3 megapixel still images, and it is Nikon’s first DSLR to offer HD microSDHC, MMC, Memory capabilities, which feature 16:9 movie recording capability. Stick, Memory Stick Pro Duo, Full HD video capture capability xD and CompactFlash. The at 1920 x 1080 pixels and 30 SanDisk Extreme IV CompactFlash card: ImageMate All-In-One supports frames-per-second (fps), the SanDisk is now shipping an upgraded family of SanDisk SD, SDHC, MMC, Memory EOS-5D Mark II DSLR needs a Extreme IV CompactFlash (CF) memory cards to better meet the Stick and xD. Both feature a memory card with the storage needs of professional digital photographers. The entire series new vertical design and are capacity required to make of SanDisk Extreme IV high-performance memory cards has capable of transferring 1 GB of both filming possible as well as received a 12.5-percent speed boost up to 45 megabytes per data in less than 35 seconds enjoyable, which is exactly the second (MB/s) and a newly released 16-GB card is twice as large and both should be available in reason why we have introduced as previous capacities November/December. these line of cards.” -Fred Shippey

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32 Wednesday, 24th September 2008