The Anniversary Jersey for the BORA - Hansgrohe Line-Up at This Year's Tour De France

Press Information

Tour de France 2021

It's here: the anniversary jersey for the BORA - hansgrohe line-up at this year's Tour de France

BORA_hansgrohe_120Y_Jersey.png Copyright: BORA – hansgrohe /Bettiniphotos This is what favorites look like: the pros of the BORA - hansgrohe racing team show up for this year's Tour de France in the 120th anniversary Hansgrohe jersey.

Schiltach, June 2021. The 108th edition of the Tour of France begins next Saturday in Brest. To mark the milestone birthday of the Hansgrohe company, the professionals of the BORA - hansgrohe racing bike team will be riding in this year's Tour de France in a special race jersey: The 120th anniversary signet of the corporate campaign "Setting the Beat of Water. Since 1901." adorns the front and back of the team jersey. With the #hansfactor campaign as a success factor and a synonym for the green innovator’s heart, hansgrohe, the premium brand of the Hansgrohe Group, is helping to celebrate the company's milestone birthday this year. As part of the Taktgeber anniversary campaign, the #hansfactor underscores the innovation-driven work and the

Hansgrohe SE • Corporate Communications • Auestr. 5 -9 • 77761 Schiltach • P +49 78 36 510 • F +49 78 36 51 1170 • [email protected] • hansgrohe-group.com • Reproduction free of charge • Proof and voucher copy please • Commercial Registry: District Court Stuttgart • Registration No: 740779 Sales Tax ID Nr.: DE 812782725 • Executive Board: Hans Jürgen Kalmbach (Chairman of Executive Board), Christophe Gourlan, Frank Semling • Chairman of the Supervisory Board: Klaus F. Jaenecke

pioneering spirit that is lived. This internal driving force of innovation has been deeply rooted in the company - and product - DNA for over 120 years. Be inventive, stay curious and never stop getting better - that's what #hansfactor stands for and this motto also applies to professional athletes. "We are proud of the long history of our company. As a brand, hansgrohe is delighted to be creating a whole new stage for this special anniversary with the 120th anniversary signet on the jersey and our sponsorship activities. We will be cheering along with the pros at the Tour and wish them every success," says Marc André Palm, Head of Global Brand Marketing at hansgrohe. The new jersey is not the only happy surprise at this year's Tour of France. After his tragic exit from the last Giro d'Italia due to a crash, Emanuel Buchmann is spontaneously making a comeback at the Tour de France. In #hansfactor fashion, Germany's cycling hope returns to the most important race of the season in very good form in a supporting role for teammate Wilco K eldermann (Ned). Dutchman Keldermann forms a double lead with Peter Sagan. Also riding from the racing team are Patrick Konrad (Aut), Daniel Oss (Ita), Lukas Pöstlberger (Aut), Nils Politt (Ger) and Ide Schelling (Ned). The Hansgrohe Group and the hansgrohe brand are keeping their fingers crossed for the team in the most important race of the UCI World Tour.

hansgrohe stands for innovative solutions for kitchens and bathrooms that combine intelligent functionality, outstanding design, and enduring quality. With its many award-winning products, the brand steeped in tradition, shapes the flow of water in the kitchen and the bathroom. Together with long-time design partners PHOENIX Design, Smart Living applications are also part of the brand’s portfolio, focusing on enriching people’s everyday lives and offering them more functionality and safety in their homes. Within the internationally active Hansgrohe Group, the premium brand hansgrohe manufactures, markets and distributes showers, shower systems, bathroom and kitchen faucets, and kitchen sinks. hansgrohe. Meet the beauty of water.

Find out more about the hansgrohe brand at: www.linkedin.com/showcase/hansgrohe-brand www.facebook.com/hansgrohe

www.facebook.com/hansgrohe www.twitter.com/hansgrohe_pr www.instagram.com/hansgrohe www.pinterest.com/hansgrohe www.youtube.com/c/hansgrohe

Further information: Hansgrohe SE Corporate Communications Laura Dietrich P +49 78 36 51 1452 E-Mail: [email protected] www.hansgrohe.com

Image link: https://celum.hansgrohe.com/pinaccess/showpin.do?pinCode=202106_TourDeFrance

Copyright: We must draw your attention to the fact that we have only limited usage rights for the images provided; extended i mage rights, however, belong to the respective photographers. The images with a Hansgrohe SE copyright may therefore only be published free of charge if they clearly and expressly serve to portray or advertise the performances, products or projects of Hansgrohe SE and/or its brands (AXOR, hansgrohe). All other images shall only be used in connection with the corresponding press release. Any other form of publication requires the approval of the respective copyright owner and remuneration must be made in agreement with said copyright owner