Corporate Profile 2021

NOSNippon Research Center Omnibus Survey Inahiro Suzuki

Company Name Nippon Research Center,Ltd.

Established December 24, 1960

Capital 100 million yen

President Inahiro Suzuki

Head Office Traffic Kinshicho Bldg. 4-26-5 Kotobashi, Sumida-ku, Tokyo, 130-0022,

The main member Worldwide Independent Network Of Market Research(WIN) organizations Gallup International Association(GIA) European Society for Opinion and Marketing Research(ESOMAR) Japan Marketing Research Association(JMRA) Japan Marketing Association(JMA) Keidanren (Japan Business Federation) NRC Nationwide Omnibus The Tokyo Chamber Of Commerce And Industry(TCCI) NRC conducts a nationwide representative survey regularly. Shareholders Aioi Nissay Dowa Insurance Co., Ltd. Ajinomoto Co.,Inc. The interviewers ask the respondents to cooperate for this survey by Asahi Group Holdings, Ltd. Chugai Pharmaceutical Co., Ltd. visiting the randomly assigned 200 points and collect 1,200 responses. Daihatsu Motor Co., Ltd. Co., Ltd. Fujifilm Corporation Over the past 50 years, NRC conducted this survey regularly,it is also Fuji Co., Ltd. Kikkoman Corporation suitable for use in chronological surveys and tracking surveys. Lion Corporation Maruha Nichiro Corporation Morinaga Milk Industry Co.,Ltd. This omnibus format allows clients to access to large core data at lower Nippon Steel Corporation Nomura Holdings, Inc. cost than customized survey. Showa Denko K.K. Taiheiyo Cement Corporation Toray Industries, Inc. Corporation Toyota Motor Corporation

For more information, please contact us Tel : +81-3-6894-6400 Email : [email protected] HP : https://www.nrc.co.jp/english/ Merits of the NOS

Highly representative Self-administered visit survey survey data of fresh sample

Data is collected from nationally NOS does not use the survey panel or representative 1,200 men and women aged monitor. We collect a fresh sample every 15-79 years. The gender and age balance time. is set according to the Japanese population In addition, the interviewers visit and request composition ratio. respondents to answer a questionnaire by Specification This survey is useful for analysis of a method called self-administered visits by Methodology Self-administered, door to door visit by interviewers the awareness and the realities of the interviewers. respondents of the generation above 60 or Survey area Nationwide

those who do not use internet, hence difficult Sample Nationally representative 1,200 men and women aged 15-79 years to capture in internet survey. Sampling methodology Quota sampling in randomly selected households Primary sampling points are selected by stratified random sampling, where households are selected by residential map database. Individuals are interviewed based on the quota in proportionate to population. History of more than 50 years Cost-effective service Demographic infomation Region, city-size, gender, age, occupation, household income, age and gender

Over the past 50 years, NRC has conducted Multiple clients share the cost of conducting Prices 180,000 yen per question for up to five pre-coded questions this survey every month on a regular basis. the survey, therefore the data cost of each 150,000 yen per question from sixth to tenth pre-coded question Since scheduled around the same timing client is set effectively. The participation 130,000 yen per question from eleventh pre-coded question of the months, it is also suitable for use in from just one question is appreciated. 220,000 yen per open-ended question chronological surveys and tracking surveys. The translation of your questionnaire into Japanese or the change of the data format requires additional cost. Deliverables Clean data（Excel）, cross tabulations

It is well-suited for types of surveys as given below. . Surveys for the real conditions of the market . U&A (Usage and attitude) surveys . Tracking Surveys (chronological surveys) . Surveys by government, public organizations, universities, research institutes which request statistically Schedule for 2021 reliable sampling method Wave Deadline for Questions Fieldwork Data Delivery 2 February January 13 January 30 - February 11 March 5 4 April March 15 April 1 - 13 May 11 5 May April 13 May 6 - 17 June 7 6 June May 13 May 30 - June 11 July 6 8 August July 12 July 30 - August 13 September 6 10 October September 13 October 2 - 14 November 8 11 November October 13 October 30 - November 11 December 7 12 December November 11 November 29 - December 11 January 11