c l i e n t s to r y Boxing, MMA, sports & fitness. Everlast streamlines their global retail presence and go-to-market strategies with Brandfolder

Everlast is a leading fight sports and lifestyle company with nearly 120 years of distinguished dedication to championing professional boxing and mixed martial arts. From standard boxing equipment and MMA gear to sports apparel and fitness accessories, Everlast designs, manufactures, and distributes their line of products to a global audience across a variety of industry verticals. Company Stats

Founded in 1910 Nearly 100 licensees Launched their global across 6 continents “Be First” campaign via Brandfolder Challenge

For the team at Everlast, communication is the name of the game. With two tracks of business distribution—there are nearly 100 licensees Brandfolder is an easy around the world and countless retailers in the U.S.—Everlast’s core mission is to share new “way to establish product launches, an array of existing SKUs, and seasonal promotional campaigns with yourself as a global unwavering speed and consistency. brand on the world Before adopting a DAM, the Everlast team hosted all assets on an internal server, disseminating vital stage. You’re really information in large file transfers via Dropbox and WeTransfer. Whether they were sharing imagery able to talk to a full with an international stakeholder or updating content producers at Dick’s Sporting Goods or Modell’s, company without Everlast marketers had to upload the same files again and again, delaying both the internal team actually being on the workflow and the external go-to-market strategies.

“Our asset dissemination was rather fragmented ground everywhere. and not very user-friendly,” recalls Chris Zoller, VP of Marketing and Product Development. Josh Mevorach, “Challenges included user management, search, Senior Marketing Manager and sharing capabilities.”

There was also no way for Everlast to streamline asset customization for their broader market reach without taking the time to curate licensee or retailer-specific asset packages on an ad-hoc basis. Different sets of images files, Word documents, product descriptions, and SKUs were sent to partners in disparate attachments. This resulted in a slow and laborious pre-distribution workflow, pulling the marketing team at Everlast HQ into the weeds of asset sprawl and time- consuming communication.

The tipping point came when Everlast’s internal system put their hard work and asset repository at major risk. “Our servers crashed. We lost quite a bit,” says Chris.

everlast client story | 4 Solution

Everlast turned to Brandfolder to revamp their retailers: streamlined product digital asset management strategy, and found launches and custom branding solace in a cloud-based central source of truth New products and campaigns are constantly that gave global teams 24/7 access. launching at Everlast, and retailers need access Brandfolder also provided an essential framework to the most up-to-date assets and promotion for creating custom experiences to empower parameters. With Brandfolder, Josh centralizes stakeholders. Josh Mevorach, Everlast’s Senior product images and descriptions, stacking photo Marketing Manager, now segments licensees assets and tagging SKUs and seasonal campaigns from retailers in different Brandfolder Collections, to seamlessly bucket retail information for any so important information is easily curated to meet website. His team can now send a single Brandfolder the needs of each. share link with the peace of mind that launches will happen with consistency, integrity, and a licensees: data sensitivity sense of self-sufficiency from retailers. and efficient onboarding The Everlast team also uses Brandfolder to create Everlast’s licensee assets often house sensitive uniquely-curated social assets for retail partners data—including factory, cost, and contract — brand experiences that might not be relevant information—all vitally important for effectively to licensees. “You’re not walking into an Everlast enlisting new distributors. With their licensee- store,” Josh explains. “Everything is sold online, specific Brandfolder, the team has maximized by third-party retailers, or through licensees. both speed and professionalism. “Brandfolder Brandfolder gives us the ability to shape the retail makes it very easy to share assets with new narrative by creating branded assets that are licensees when they’re onboarded,” explains Josh. specific to retailers.” “It’s now a turnkey operation.”

Results

Since implementing Brandfolder, Chris and Josh a link to the newest assets in Brandfolder, have seen incredible improvement in global doubling down on the simplification of productivity and alignment. “Brandfolder has paid company alignment. for itself many times over because of its tremendous Upload and distribution times for new assets and impact on our internal communication,” shares Josh. campaigns are also calculably faster than the Adoption of Brandfolder was intuitive and internal server and Dropbox/WeTransfer workflow effortless for international licensees and retailers of the past. Everlast recently launched their “Be alike, streamlining communication channels and First” campaign, featuring trailblazing athletes— restoring autonomy to partners around the world. like Patricio Manuel, the first-ever professional “You can’t sneak one by them,” says Josh. transgender boxer, and Jinji Martinez, a fighter “They heavily rely on Brandfolder. They expect to who lost his leg two days before his pro-debut, see new assets in Brandfolder immediately. It’s and is now challenging boxing norms by going pro become second nature for them.” Josh even sends as an amputee. The campaign was a massive a monthly internal newsletter and always includes initiative to champion diversity and inclusivity in boxing, and required clear and thorough sufficiency—it has given Everlast a crucial sense worldwide asset distribution ahead of time. of brand integrity. Retail partners are using Brandfolder’s custom cropping feature to size “We used Brandfolder to communicate the full approved imagery for their own websites without ‘Be First’ campaign roll-out to all licensees,” says needing Everlast review. Product launches roll out Josh. When the assets were finalized, Josh was internationally with no risk of confusion or able to send a single Brandfolder link in a single inconsistency. “We’re now one brand globally email to every international Everlast stakeholder. rather than a segmented brand with one thing Teams around the world were then able to grab here and one thing there,” Josh avows. “It allows the collateral they needed on their own schedules, us to push the overall brand message better.” thus saving the New York-headquartered marketing team countless hours in launch prep and The benefits of Brandfolder show no signs of communication. “There would have been a lot more slowing; as Chris, Josh, and their marketers moving pieces without Brandfolder,” Josh explains. continue to drive Everlast success worldwide, the value of Brandfolder grows, too. “Each time I’m in And whether a licensee needs an ad to fit their there, I think about a new way to use it,” shares global market or a retailer needs an image to fit Josh. “Over time, Brandfolder is filling the holes.” their unique website specs, Brandfolder has not only enabled go-to-market speed and self-

Everlast’s Key Result Takeaways

before with brandfolder

An internal server that crashed, A centralized repository on a cloud-based platform that causing loss of many assets protects information and eliminates asset sprawl

No clear way to conveniently Custom collections for licensees and retailers to distinguish licensee assets from streamline global communication, expedite onboarding retailer ones processes and enable partner-facing professionalism

Brandfolder share links and custom cropping empower A tediously manual method of stakeholders to modify assets for specific markets, distributing assets worldwide countries, and retail stores quickly and autonomously, saving time and effort for all parties

Interested to hear more about how Brandfolder can help transform organization and distribution for your global enterprise?

Reach out today! [email protected] | +1 (720) 744 0300 | brandfolder.com To learn more about Brandfolder, visit brandfolder.com.