SMITH SMITH + SMITH • BRAND COMMUNICATIONS

REDONDO BEACH, CA 90278 t] 310.379.1799 e] [email protected] / ABOUT S3 /

Celebrating 25 years in business, Smith Smith & Smith [S3] offers invaluable experience, creative innovation, enthusiasm for cycling and budget flexibility.

Our client list will show that some of the best companies in the world have entrusted us to maintain their brand. Each client has been completely satisfied with the ease and simplicity in which we provided our services, our professionalism and dedicated attention to each assignment. Some of these companies have come to us after periods of stale creative and marketing solutions while working with large agencies who may bill for phone calls and paperclips. Some have come to us after the frustration of working with the inexperience or capabilities of ‘garage’ designers or stagnant inhouse designers. S3 is the alternative – firmly placed in the middle. We are able to move quickly and surely in either direction to meet our clients individual needs.

S3 offers full and truly integrated services which include advertising, graphic design, corporate iden- tity, web sites, point-of-purchase, apparel/merchandising, product packaging, exhibit booths, and virtually any other communications or brand marketing resource you may need.

CYCLISM What is ‘cyclism’? Cyclism is an enthusiasm and knowledge of cycling. S3’s first cycling client was Diamond Back [WSI] in 1990. Since then, we have worked with many cycling companies in various capacities. We are currently most involved with the success of the Magura brand in the USA. Back in 1993, I personally helped ‘break-in’ the mecca of Whistler Mountain B.C., I frequently ride with magazine editors, product managers and key industry types. I’ve raced the California State DH series and ridden the trails of Gooseberry Mesa, Grand canyon, Tahoe, Moab, Downieville, Sun Valley and Sedona to list a few. Why is this important? So you don’t have to worry about your agency calling you to ask you what SPD means or where the cranks are a bike. Cycling + Enthusiasm = Cyclism; We have it.

CONCLUSION At S3, we believe long-lasting relationships are built on more than just great advertising. They are built on clear communications, results that exceed expectations, and respect for your valuable time / ABOUT S3 /

and budget. This is what our clients expect and that is what S3 is ready and capable to deliver. Pick us. Our experience, capabilities and enthusiasm for the category will reflect in the work we do for you and your consumers will undoubtedly feel that.

KEY BIO In 1989, Sergio Bravo formed Smith Smith & Smith as an innovative blend of large agency standards and award winning design studios. Sergio’s broad experience in entertainment, travel, food, pow- ersports, automotive, motorcycling and particularly active lifestyle categories like cycling, and volleyball, compliments the eclectic conceptual thinking which has firmly established S3 as a creative leader. Prior to S3, Sergio worked with several L.A. agencies, providing creative solutions to clients such as; Princess Cruises, Avery Notes, United Artists, Warner Brothers, Lockheed Martin, Gotcha Sportswear and Surfing Magazine.

Sergio graduated from the Art Center College of Design with a B.F.A. in Advertising/Design and stud- ied Fine Arts at Corcoran School of Arts.

Sergio Bravo President/Creative Director [email protected] 310.379.1799

Thank You / CAPABILITIES /

> ADVERTISING <

> BRAND STRATEGY <

> BRAND COMMUNICATIONS <

> GUERRILLA MARKETING <

> DESIGN <

> PRODUCT GRAPHICS <

> INTERACTIVE <

> PR/COMMUNICATIONS <

> PACKAGING <

> DISPLAYS / EXHIBIT DESIGN <

> MEDIA PLANNING < / CASE STUDY / MAGURA

Already a strong and historic brand in Germany and Europe, S3 was brought in to elevate the brands awareness in the USA for both Mountain Bike and Motorcycle divisions of this 100 year old company. S3 got to work immediately by conducting informal surveys with consumers, OE’s and media. The knowledge gained led to strategic ads exploiting Magura’s long history of engineering excellence par- ticularly when compared to their Taiwanese made competitors. Over the last several years, using S3’s extensive category experience, the brands awareness and appeal has been extended in many ways. P Today, Magura can celebrate much increased visibility and sales largely in part to S3’s services.

Services Provided: Brand Strategies Advertising. Consumer, Trade Media Planning Event Promotions Trade Show Booths/Displays Copywriting PR e-blasts OE Communications Internal Communications Packaging/Graphics Product Graphics Merchandise / CASE STUDY / MAGURA, cont. / CASE STUDY / MARZOCCHI

Marzocchi’s 50-year history in suspension yielded impressive customers such as Ducati, BMW, KTM and even Ferrari’s Formula One team. However, Marzocchi needed a serious facelift with its mountain bike suspension efforts. S3 began the transformation with a new corporate logo and product graphics, a com- pelling advertising campaign, and all aspects of marketing and cutting-edge design needed to propel them to the top. The combination of these efforts made the Marzocchi Bomber one of the most visibly recognized must-have mountain biking products available. In just three years, the Bomber became the top-selling suspension fork in the U.S. aftermarket category. Marzocchi’s commitment to the fully inte- grated marketing approach and consistent interaction with S3 was the key to fulfilling their goals. S3’s pivotal work laid the foundation for what the brand is today.

Services Provided: Brand Strategies Advertising. Consumer, Trade Media Planning Trade Show Booths/Displays Product Graphics Merchandise / CASE STUDY / PROMAX

Promax is one of the world’s largest component manufacturers although, most people had never heard of them. It wasn’t until S3 was commissioned to completely rebuild Promax’s brand image that they started to gain momentum. Starting with their brand identity [logo], and following with every aspect of their company’s image from product packaging to consumer and trade advertising, S3 got the ball roll- ing. Over a short period of time, Promax sales far exceeded their goals while gaining new distributors, dealer confidence and consumer recognition. Distributors and dealers alike have praised the effective- ness of the integrated communications. So if you see a bike with Promax components, S3 probably had something to do with it.

Services Provided: Marketing Strategies Advertising. Consumer, Trade Media Planning Trade Show Booths/Displays Product Graphics Packaging / PORTFOLIO / CYCLING / PORTFOLIO / CYCLING / PORTFOLIO / OTHER / PORTFOLIO / OTHER / PORTFOLIO / OTHER / PORTFOLIO / OTHER / LOGOS / / CLIENT EXPERIENCE /

MOTORSPORTS CYCLING AMERICAN SUZUKI BALANCE FIRST GEAR DEVINCI BICYCLES INTERSPORT FASHIONS WEST DIAMONDBACK BICYCLES KAWASAKI MOTORS CORP GIANT/MOSH BICYCLES LAZER HELMETS GT BICYCLES MAGURA USA MAGURA USA MOTORCYCLE INDUSTRY COUNCIL MARZOCCHI SUSPENSION MOTORCYCLE SAFETY FOUNDATION PROMAX USA PRO CIRCUIT SDG / SPEED DEFIES GRAVITY SDG / SPEED DEFIES GRAVITY SYNCROS SHOEI HELMETS TROY LEE DESIGNS SUOMY HELMETS TROY LEE DESIGNS YAMAHA WATER VEHICLES LIFESTYLE/OTHER EYEWEAR CARL KARCHER ENTERPRISES/CARL’S JR AUTOMOTIVE KOO KOO ROO RESTAURANTS AMERICAN SUZUKI NBC PRODUCTIONS ALBA WHEELS NFS SPORTDESIGN WATCHES GENERAL MOTORS/PONTIAC MATTEL: HOT WHEELS GENERAL MOTORS/BUICK L.A. TRANSIT AUTH./METROLINK HYUNDAI USA SURFING MAGAZINE ISUZU ROLLERBLADE MOMO ROUND TABLE PIZZA NOLOGY ENGINEERING VOLLEYBALL MAGAZINE SIMPSON RACE PRODUCTS VIRGIN INTERACTIVE TOYOTA VISION QUARTERLY JOURNAL / WHY s3 /

: MOTIVATED : S3 lives, breathes and excels in this category

: EXPERIENCED : 25 years in business. Multiple cycling category assignments

: CONCEPTUAL THINKING : Unique, inventive, creative thinking that supports strategy

: INFLUENTIAL : S3 creative foresees trends, not follows them

: WIRED : Consistently searching for new ways to extend a brand

: FULLY INTEGRATED : All communications needs provided

: CYCLE SAVVY : We are riders

: OVER DELIVER : S3 delivers above expectations

: COMMITTED : S3 will provide first person account service. No ‘passing the buck’

: PERFORMANCE : S3 executed concepts and materials will move the brand