Department of Intercollegiate Athletics McClendon Center for Intercollegiate Athletics | 180 West Brooks St. | Norman, Oklahoma 73019 Telephone: (405) 325-8000 | Fax: (405) 325-7003 SoonerSports.com Football won its seventh Big 12 Championship by defeating Nebraska 23-20 at Cowboys Stadium in Arlington.

The University of Oklahoma Athletics Department 2010-11 Annual Report was produced under the supervision of Vice President for Intercollegiate Athletics Programs and Director of Athletics Joe Castiglione and Senior Associate Athletics Director Kenny Mossman with writing assistance from Director of Publications Debbie Copp. The report was designed by Director of Graphic Design Scott Matthews. This publication was printed by Transcript Press and distributed at no cost to the taxpayers of Oklahoma. Photo Credits: Photos courtesy of Jerry Laizure, Lisa Hall, Stacey West, Shevaun Williams & Associates and Ty Russell. The University of Oklahoma is an equal opportunity institution. (August 2011) LETTER What an incredible time to be an Oklahoma Sooner! tantly, our student-athletes. The people may change but the The academic year most recently concluded was another in a commitment to succeed remains • Improve student-athlete series of champions for the Sooners. It included another Big 12 a constant that all of us, including academic performance Championship for the Sooner football team, the seventh in our you as our supporters, embrace. that surpasses required history and more than any other school in the league. It saw our standards. men’s and women’s teams finish second and third in We have a Strategic Plan that we the NCAA Championship, respectively. It saw our softball team use as the basis for every make a trip to the Women’s College World Series, our sixth trip decision we make in this to the WCWS in our 17th consecutive year in the NCAA field, department and part of that plan COsidA ACAdEmiC ALL-AmERiCANs • Provide an environment and our women’s team, after going to the Final Four is a commitment to our mission, that promotes the health, two years in a row, make it to the Sweet 16 in its 12th consec - Inspiring Champions Today, safety and welfare of all utive appearance in the NCAA, but it’s bigger than that. Preparing Leaders for Tomorrow. student-athletes. That mission will not change and Joe Castiglione It’s also about our men’s and women’s track and field team our core values, the pathway to Vice President for Intercollegiate producing three national individual champions. It’s about our that mission, are at the heart of Athletics Programs - • Compete with honor, men’s cross country/track and field teams finishing fifth in the every decision that is made. Director of Athletics annual program rankings conducted by the USTFCCA and our sportsmanship and integrity. women’s outdoor track team finishing an all-time best of fourth This booklet reviews the past Suzy Bolovsky Danielle Robinson Brian Lepak Ellen Mueller Eric Bailey Brittany Borman at the NCAA Championships. It’s about the men’s and women’s year and how our efforts, made possible through your Women’s Basketball Football Women’s Golf Track and Field Track and Field tennis teams advancing to the NCAA Championships as did the unchanging support, have aligned with our core values and our soccer and volleyball squads. It’s about our men’s golf team mission. Our Strategic Plan is a living, breathing document and • Conduct effective life earning a trip to the NCAA for the first time since 2006 and our this report will demonstrate how the working parts of that plan skills programs, events women’s golf team advancing to the NCAA Regionals for the have advanced our mission. Still, it is bigger than that. and initiatives that first time since 2008. It’s about outstanding individual perform - ances in and baseball and continuing success in our This booklet will show each of you how your efforts, combined enhance the intellectual, newest sport, rowing. It’s about success throughout the with those of our staff and student-athletes, come together to personal, career and program that helped us finish an all-time best of 10th in the make the sum greater than its parts. We are all in this effort civic interests of Learfield Director’s Cup, an annual review of overall program together and that’s the big story of Sooner Athletics. We look student-athletes. excellence. Again, though, it’s bigger than that. forward to continuing to celebrate our success with you as we embrace the challenge of measuring up to our Strategic Plan. It’s about record numbers of student-athletes making a 4.0 in the • Facilitate the campus classroom and another record-setting number when you look at student-athletes with at least a 3.0 GPA. It’s about Academic All- integration of student- Americans and OU student-athletes who won major national athletes. awards for overall excellence. Yet, it’s bigger than that.

It’s about a continuing commitment to excellence … by our • Incorporate appreciation administration, our coaches, our support staff and most impor - of diversity and promote inclusion among student-athletes. UNIVERSITY OF OKLAHOMA DEPARTMENT OF INTERCOLLEGIATE ATHLETICS

• Provide a championship 2010-11 ANNUAL REPORT experience for student- 3 ...... OUR STUDENT-ATHLETES athletes. 6...... OUR SPORTS PROGRAMS 12 ...... OUR STAFF

14 ...... OUR STAKEHOLDER RELATIONS U During the 2010-11 school year, Oklahoma had 118 student-athletes earn undergraduate degrees, the most ever. In addition, 18 earned Master’s degrees and one earned a U 20 ...... FINANCIALS Doctorate. Also 23 former student-athletes returned to OU to complete their degrees. U

2 2010-11 Oklahoma Athletics Annual Report SoonerSports.com 3 OUR sTUdENT-ATHLETEs OUR sTUdENT-ATHLETEs

UUU U Quinton Carter was one of the 11 Division I college football players named to the Allstate Good Works team. Carter also Amy Backel (right) received the U won the Wooden Cup which recognizes those athletes whose character represents the highest and best in sport and NCAA Top VIII award for her U who make the greatest difference in the lives of others. achievements as a student-athlete at the University of Oklahoma. She was among eight collegiate athletes nationwide to earn the prestigious award for success on the field, in the classroom and in the community. She accepted the award from Athletics Director Joe Castiglione.

Members of the OU football and women’s basketball teams took part in the Hope for Haiti mission trip. Overall, OU student-athletes logged over 1400 hours of community U service in 2010-11. U

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U U U In the 2010-11 school year, Oklahoma had 130 student-athletes, including Whitney Hand (left ), earn perfect 4.0 GPAs. Also, the women's track and field team earned Outdoor Scholar Team of the Year from the US Track and Field and Cross Country Coaches Association after posting a team GPA of 3.04 and finishing fourth in the 2011 NCAA Outdoor Championships. The award is the first in school history.

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Soccer returned to the Big 12 • Maintain a respected Tournament for the first time national reputation. since 2006 and advanced to the program’s first conference championship game. The • Recruit students who Sooners earned a spot in the demonstrate the NCAA Tournament for the second potential for both Football won its seventh Big 12 Championship and its 26th bowl time in program history (2003). academic and athletic championship by defeating Connecticut in the Fiesta Bowl. The U success. Sooners also picked up their 800th victory in defeating Utah State U in the season opener and broke the school record for consec - U Cross Country finished a utive sellouts. The mark now stands at 74 games. program-best fifth at the NCAA • Demand coaching that Cross Country Championships. is consistent with our OU won the first NCAA Regional mission and values. in program history by capturing the NCAA Midwest Regional. Kevin Schwab (below) earned • Communicate and OU’s fifth All-America honor in support championship

cross country. U expectations. U U

• Provide resources for teams to pursue Wrestling finished the 2010-11 regular season with a 13-2 overall record and its three championships. U wins in Big 12 action was a feat Oklahoma had not accomplished since the 2002-03 U season. Three Sooners – Jarrod Patterson (125 pounds), Zack Bailey (141) (below) and U Tyler Caldwell (165) –earned All-America honors at the 2011 NCAA Championships. • Maintain and develop facilities designed for the development of champions.

Volleyball finished the season 23-11 overall, the most • Promote and reward a U

U wins since 2006. The Sooners, led by All-American high standard of fan

U Brianne Barker (right), finished third in the Big 12 and behavior. advanced to its’ third Sweet 16 in program history.

• Provide exposure and initiatives to increase local, regional and national interest and support of all our sports programs.

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Men;s Tennis earned a spot in the Big Men’s Basketball extended its home non- 12 Championship match for the first conference winning streak to 27 games time in program history. The Sooners (has won 85 of last 87). OU was led down UUU qualified for the NCAA Tournament for the stretch by senior Cade Davis, who Men’s Gymnastics U the second consecutive season and paced team in scoring in each of final finished second at U just the seventh time in program seven games (averaged 20.7 points the 2011 NCAA U history. during stretch). Championship and UUU the MPSF Conference Championship. The Sooners claimed three individual NCAA National Championships as sophomore Jacob Dalton (right) claimed the title on floor and vault and sophomore Alex Naddour

claimed the title on pommel horse.

U U U Women’s Basketball made a Big 12-leading 12th consecutive appearance in the NCAA Championship and advanced to a third straight Sweet 16. Danielle Robinson (left) was an AP All-American for the second consecutive season, an Academic All-American and a unanimous pick for the All-Big 12 Team. She was

taken sixth overall by San Antonio in the 2011 WNBA Draft.

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Women’s Gymnastics finished in third place at NCAA Championships. The Sooners finished the regular season undefeated (15-0) for the third time in four seasons and won their second straight NCAA Regional title with a program-best postseason score of 197.350 in the Norman Regional. OU had four individuals qualify for NCAA event finals, Madison Mooring Women’s Tennis finished the regular season with the team’s best record

was the national runner-up on vault, Natasha U under head coach David Mullins and tied the program’s best Big 12 Kelley finished in fourth on beam and Megan U record (9-2). OU qualified for the NCAA Tournament for the second Ferguson finished in eighth place on beam. U consecutive season and just the seventh time in program history.

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U UUU Baseball made its 34th appearance in the NCAA Tournament and fourth Softball won the straight. OU produced the third Norman straight season with 40 regular season Regional and wins and finished third in the Big 12 the Tucson Conference standings. The Sooners Super Regional led the Big 12 and ranked second in to make a sixth trip to the Women's the nation with a program-best 11 College World Series and the first players selected in the 2011 Major since 2004. The Sooners finished the League Baseball Draft. season with a 43-19 record and ranked seventh in the country. The 2011 season also saw Coach Patty Gasso reach the 800-win milestone. Rowing made its first appearance in the CRCA/US Rowing poll in school history, debuting at No. 20. The varsity eight was the first boat to tally a first-place finish in a finals U race in the historic San Diego U

U Crew Classic, taking a win over

No. 11 UCLA.

U U U The OU Track and Field women recorded their best finishes in program history when they took fourth at the NCAA Outdoor Championships and sixth at the NCAA Indoor Championships. Three Sooners won individual NCAA titles: Mookie Salaam (left) captured the 200-meter dash win at the NCAA Indoor Championships while Brittany Borman (javelin) and Candyce McGrone (100-meter dash) earned wins at the NCAA Outdoor Championships. The OU women accounted for 11 first team All-America honors and eight second team honors, while the men accounted for five first team All- America honors and four second team honors.

Men’s Golf earned its 32nd NCAA Championship trip following UUU Women’s Golf shattered school records all its performance at the NCAA East Regional. The NCAA season long. The four lowest scores in a Championship appearance for the Sooners was their first round in program history have came from under second-year head coach Ryan Hybl and first since 2006. their 2010-11 campaign, along with the three Sophomore Abraham Ancer (right) won the NCAA East lowest 54-hole scores. Senior Ellen Mueller Regional individual crown by one stroke, his second victory of

(left) set the school record for lowest 54-hole the year, with a 6-under 210 performance.

U U U score, firing a 209 when she won the Dale McNamara Invitational this past fall.

10 2010-11 Oklahoma Athletics Annual Report SoonerSports.com 11 OUR sTAff NEW HiREs sTAff HONORs • Hire qualified, Soccer’s Nicole Nelson was named Co-Big 12 Coach of competent and diverse the Year. staff. Women’s Basketball’s Sherri Coale received the inaugural United Nations NGO Positive Peace Award for her team’s positive contributions to the world community. • Retain qualified, competent and diverse Lon Kruger, who spent the last seven seasons UUU Women’s Gymnastics’ K.J. Kindler was named the South as the head coach at UNLV, became part of the Chris Crutchfield Steve Henson Lewis Hill Mike Shepherd Central Regional Coach of the Year for the second straight staff. Assistant Coach Assistant Coach Assistant Coach Dir. of Operations Oklahoma basketball tradition as he was Men’s Basketball Men’s Basketball Men’s Basketball Men’s Basketball year. Lou Ball and Tom Haley were named South Central named the school's 14th head coach. He brings Regional Co-Assistant Coaches of the Year. • Provide the resources with him a victory total that stands just 21 shy of 500 at 479 and post-season appearances in 16 Track’s Martin Smith was named the 2010 Roy Griak and support necessary Midwest Region Cross Country Coach of the Year. for staff to succeed in of his last 19 campaigns on the their professional college level. Track’s Dana Boone was named the USTFCCCA Midwest duties. Region Women’s Assistant Coach of the Year.

Women’s tennis assistant coach Brook Connelly was named Mark Cody , the reigning national Pamela DeCosta Jared Frayer John Gartin Marvin Gibson college wrestling coach of the Assistant Coach Assistant Coach Assistant Coach Assistant Coach the 2011 ITA Central Region Assistant Coach of the Year. • Promote the continual Women’s Basketball Wrestling Rowing Track and Field improvement and year, joined the Sooner staff as Alex Brown, A.T.C. was inducted into the Oklahoma professional devel - the head wrestling coach at the Athletic Trainers Association Hall of Fame. opment of staff. University of Oklahoma. He succeeds Jack Spates, who Bob Hines, M.D. was named Head Team Physician for the retired from the position following the 2011 Wrestling World Championships in Istanbul, Turkey, • Expect commitment to 2011 season, his 18th with the Sooners. and Head Team Physician for the Pan American Wrestling

rules compliance by all U Championships.

staff. U Christopher Hutchins Michael Spence Aric Thomas Guard Young Brock Schnebel, M.D. was named Team Physician, USA U Assistant Coach Assistant Coach Assistant Coach Assistant Coach Track and Field Track and Field Baseball Men’s Gymnastics Basketball World University Games, Shenzhen, China.

• Enhance morale and U U foster staff connection U to our shared mission. The OU Athletics Department spent a day this past holiday season performing community service projects around the Norman and Oklahoma City areas for an event called Boomer Blessings -- Spreading Sooner Magic.

During this season of giving, it was OU's way of giving back to the local commu - nities that give so much in support of the athletics program, its coaches, student-athletes and support staff.

More than 130 Athletics Department staff members and student-athletes volunteered for the effort.

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• Effectively reach out to and engage university faculty and staff and student groups.

• Enhance the Initiated the fund-raising for the Sooner Housing Center with an initial funding plan involvement of private identified. The facility will be approximately 220,000 square feet and five stories U donors in the mission of tall, a significant new campus presence. It will be designed in the style of the U the department. University’s historic buildings, as well as modern additions like the Gaylord Family U - Oklahoma Memorial Stadium, across Jenkins Avenue.

• Increase the partici - pation of corporate stakeholders in the pursuit of our mission.

• Enhance collaboration between the athletics department and university administrators.

• Demonstrate exemplary Hosted the Sooner Spectacular to celebrate OU Athletics fiscal responsibility. U and Sam Bradford (above) and raise money for the U Sooner Housing Center. Over 1,300 guests attended, U netting over $400,000 to support the new Housing Center. • Create exceptional game day experiences for fans at all events.

• Communicate with stakeholders through our resources and other media outlets.

• Execute a model licensing/ trademark program

The Athletics Department also initiated the final • Expect good sports - U major phase of the McCasland Field House manship, integrity and Athletics Development has received more than $22 million U renovation. Repair, replacement and improvement U rules compliance in all in major gift pledges for the Sooner Housing Center. U to all exterior elements including roof, windows, U our interactions. Additionally, 2011 annual giving is currently tracking to brick, doors, and all other structural and aesthetic U surpass $20 million, which would be an all-time high. components.

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In 2010-11 OU generated over $44 million in ticket sales (plus over $20 million in donations). The Sales and Fan Development Division generated over $400,000 with over 30,000 group tickets sold and passed $1 million in its first three years.

Sooner Sports Properties generated more than $12 million in total gross sales to include advertising, promotion, merchandise and distribution. They produced and distributed more than 255 broad - casts and 100 telecasts for football, basketball, baseball, softball, coaches shows, and daily reports. 2010-11 PREmiER PARTNERs

UUU In July, the Oklahoma Athletics Department launched the most comprehensive youth initiative in its history. In 2010-11, OU Athletics celebrated the Year of the Fan. The Department set out to say “Thank

The Sooner Jr. Program will partner our brand and assets with the expertise of University staff to teach U You” to all fans as the football program reached two major milestones, its 800th victory and

Oklahoma youth key life lessons in four pillars of education; Fitness Fun, Academics, Nutrition and Sports - U the breaking OU’s consecutive football sellout record with 70 games. Sooner fans from

manship. We will connect to our youth through a redesign of Boomer and Sooner by a former Walt Disney U animator (right), support the messages in a three-minute music video using live action and animation to a new across the county submitted their favorite Sooner Football memories and six stories became custom youth theme song “Sooner Someday,” launch of an extensive educational kids iPhone application and the design of the football season tickets. Each winner was highlighted with an on-field bring the program to life with a minimum of 20 elementary school visits across the state with our student-athletes, presentation. The Year of the Fan was more than a football promotion, it crossed-over to all coaches, staff, spirit and mascots. Finally, merchandise vendors across the state will communicated the four pillars sports when head coaches surprised fans in Random Acts of Crimson by personally delivering by promoting our educational messages on in-store racks and signage. their season tickets. Fans were treated to a collectable lapel pin program with one pin for each OU sport. POsT sEAsON PARTiCiPATiON LEARfiELd sPORTs diRECTORs’ CUP fiNAL sTANdiNgs 1. Stanford 5. Duke 9. Florida State 2. Ohio State 6. North Carolina 10. Oklahoma 3. California 7. Virginia 11. UCLA 4. Florida 8. Texas A&M 12. Texas

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Oklahoma’s Digital Media department saw its social media platforms grow to engage more than a quarter million U fans. OU’s Facebook following alone is the largest in the state. SoonerSports.com is consistently updated with daily U recaps, feature stories and blogs and is constantly in a leadership position on emerging technology, online trends

U and new programs.

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Oklahoma’s Licensing department had a record year with gross royalties totaling approximately $3.78M, an increase of 6% over last year and the highest total in the last 10 years. Royalties have increased each year for the past six consec - utive years. Oklahoma once again ranked in the top 15 royalty-producing universities in the CLC consortium and continues to make strides to bring new and creative licensed products into the marketplace.

UUU UUU In 2010-11, OU Event Management managed and During the 2010 football season, SoonerVision released the coordinated over 800 events in athletics and first of a four-part History of Oklahoma Football DVD, titled private facilities with a revenue total of $131,858. “Birth of a Champion.” The DVD featured many of the They coordinated 220 events alone in Oklahoma founding fathers of OU football and highlights the legacy of Memorial Stadium private facilities with revenue Bennie Owen (left). For the next three years, each season total of just under $40,000. They also hosted will bring with it a new release in the compilation, numerous post-season championships, highlighting the Bud Wilkinson, Barry Switzer and Bob including Big 12 Outdoor Track and Field and the Stoops eras. To purchase the DVDs, visit Women’s College World Series. For the 2011-12 SoonerSports.com. year, OU is currently scheduled to host at least seven postseason championships.

18 2010-11 Oklahoma Athletics Annual Report SoonerSports.com 19 REPORT Men’s Basketball 3% “The Athletics Department makes an Other 8% Women’s Basketball 1% important contribution to the spirit of our

Trademarks/Licensing 3% entire institution and our determination Conference Distribution 14% to be the best in every area. The ability Sponsorship/Advertising 9% to win at life is the most important

Contract Revenues 3% impact of the department and all of its staff members on our student-athletes. The Athletics Department is dedicated not only to the development of athletic talent, but also to academic skills, Contributions 24% Football 35% personal values and character.”

-President David L. Boren REVREVENUEENUE University of Oklahoma Total Revenue: $93,683,000

EXEXPPENSESENSES Academic Support Services 4% Total Expenses: $93,657,000

Other 9% Debt Service 10%

University Commitments 4%

External Services 8%

Women’s Other Sports 10%

Women’s Basketball 4% Football 20%

Oper. Support Services 12%

Internal Services 4% Men’s Other Sports 7%

Men’s Basketball 8%

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