beertrends

Pumpkin : The King of Seasonals by Michael Kuderka

othing moves like seasonal Pumpkin recipes date back to Colonial brands, and no season moves times when pumpkin was used as a unique, Featured Brand: beer like the brands associated seasonally available ingredient with which Harpoon UFO with the crisp, fall, harvest to brew. Native to North America, pumpkin season.N With unique fresh flavors, com- was actually used by the Colonial brewer in Pumpkin bined with limited availability, Pumpkin place of malt as a fermentable sugar. and Hop Harvest ales attract a steady Pumpkin beer was re-popularized with A hazy amber colored flow of customers into your store and ulti- the introduction of Buffalo Bill's beer, smooth, slightly mately your beer section. Pumpkin Ale in the late 1980s, and we all sweet, with flavors of Not as celebrated as Oktoberfest , know how popular the flavor is today, as Vienna and Munich Pumpkin ales have long been associated each year brewers start the pumpkin beer malts, earthy pure with America and the fall season. In fact, season earlier and earlier. pumpkin, and hints of spice.

Available: Seasonal ABV: 5.9 % 25 “Must Have” Pumpkin Ales IBU: 20 SRM: 7.2 1 UFO Pumpkin (7.2 SRM, 20 IBU) 14 Gruntled Pumpkin - R.J. Rockers Harpoon Brewery - Boston, MA Brewing - Spartanburg, SC 2 Schlafly Pumpkin Ale (26.6 SRM, 16 15 Hipp-O-Lantern - River Horse IBU) - Schlafly Beer - St. Louis, MO Brewing - Lambertville, NJ 3 Buffalo Bill's Brewery Pumpkin Ale 16 Pumpkin Patch Ale (25 IBU) - Are You Thinking - Buffalo Bill's Brewery - Hayward, CA Rogue Ales - Newport, OR Out-of-the-Box? 4 Pumpkin Ale (20 IBU) - Capt. 17 Fat Jack Double Pumpkin (35 How innovative is your store at selling Lawrence Brewing - Pleasantville, NY SRM, 25 IBU) - Boston Beer - beer? We would like to know. If you have 5 Night Owl Pumpkin Ale - Elysian Boston, MA promotions that go beyond refilling the Brewing - Seattle, WA 18 Pumpkinhead Ale (6 SRM, 18 IBU) - 6 Devious Imperial Pumpkin Ale - Shipyard Brewing - Portland, ME cold box, we would like to hear from you Fegley's Brew Works - Bethlehem, PA 19 Funkin Punkin (10 IBU) - Short's and share your “out-of-the-box” thinking 7 The Fear Imperial Pumpkin Ale - Brewing - Bellaire, MI with our fellow Beer Trends readers. Flying Dog Brewery - Frederick, MD 20 Pumking Ale - Southern Tier E-mail me at mkuderka@mcbasset. 8 The Great Pumpkin - Heavy Seas Brewing - Lakewood, NY com with your successful ideas for Brewing - Baltimore, MD 21 Pumpkinfest - Terrapin Beer - selling beer, along with your contact (12 SRM, 12 IBU) - Athens, GA 9 Pumpkin information. If we write about your Lakefront Brewery, Inc. - Milwaukee, WI 22 Punk'n (13 SRM, 118 IBU) 10 Mr. Pumpkin (10 IBU) - Mother's - Uinta Brewing - Salt Lake City, UT program in our column we will send you Brewing - Springfield, MO 23 Whole Hog Pumpkin (10 IBU) - a free copy of The 3rd Edition of The 11 Pumpkick - New Belgium Brewing - Stevens Point Brewery - Stevens Essential Reference of Domestic Brewers Fort Collins, CO Point, WI and Their Bottled Brands. 12 Ichabod Pumpkin Ale (26 IBU) - 24 Jack 'O Pumpkin Ale - Williamsburg New Holland Brewing - Holland, MI AleWerks - Williamsburg, VA Michael Kuderka is the Managing Partner at MC Basset, LLC. The company designs beer selling solutions and 13 Post Road Pumpkin Ale (24 IBU) - 25 Wolaver's Organic Pumpkin Ale - training for On and Off Premise retailers. www.thebeerbi- Brooklyn Brewery - Brooklyn, NY Otter Creek Brewing - Middlebury, VT ble.com – Contact Michael at [email protected]. © 2015 MC Basset LLC.

8 Beverage Journal October 2015 www.BeverageMedia.com