rhodes waterside enjoy everyday

MOVIES

YOURSTreatELF Butterfly Centre OVERVIEW

Rhodes Waterside is a sub-regional Centre located in the suburb of Rhodes which is considered to be the geographical heart of metropolitan Sydney.

The Centre opened in December It is also home to iconic 2004 and was purchased in furniture giant IKEA, January 2007 by a joint venture which occupies approximately consortium including the Mirvac 26,000m2 and is the only and Perron Groups. IKEA located in a shopping Centre in Australia. The Centre incorporates Target, Coles, Reading Cinemas, Bing Lee and over 100 specialty stores. The new Rhodes Waterside logo incorporates 3 visual metaphors that symbolise the appeal and vibrancy of our Centre as well as the cultural diversity of our customers. REBRAND THE LOTUS FLOWER Good Fortune, Aesthetically Pleasing, RHODES WATERSIDE Multi-faceted, From the Water, Tranquility As our vision for the Centre has evolved, so has our desire THE BUTTERFLY THE PERSON for a name that says something more about who we are Regeneration, Growth, Vibrant, Accessible, and what we offer. Attractive Design, Freedom, Animated, Represents Non Threatening, Social Humanity, Life In 2014, Rhodes Waterside We also believe our new name reverted to its original name will help us position our Centre which speaks to a very real as an appealing extension of point-of-difference between the type of environment and us and our competitors. It not lifestyle our local community only highlights our enviable has chosen for their home or location by the water, but also workplace. conjures images of a relaxed Ultimately, the name Rhodes and engaging destination Waterside offers our customers – a magnet for the local a clear reminder of our physical community, a place to meet surroundings and better reflects and enjoy time with family, the personality and attitudes friends and colleagues. we wish to express through In short, our new name is our brand. both accurate and evocative. Rhodes Waterside has commenced a program of Centre refreshment And it seems a fitting name and is looking to welcome new retail and food concepts to our for a retail destination that is contemporary waterfront shopping Centre who are aligned with our vibrant as light, bright, contemporary customers, relaxed lifestyle and enriched retail environment. and inviting as ours. 3 TRADE AREA

The main trade area of Rhodes Waterside is estimated to contain around 249,560 residents, including 40,340 within the primary trade area. Population growth in the main trade area is projected at 1.1 – 1.2% over the next 10-15 years.

The main trade area of the South and West sectors. Centre extends about 5km to In particular, within the primary EN the North and East, 3km to the trade area of the Rhodes South and 4km to the West. Peninsula, the proportion of overseas born residents This encompasses the area increased noticeably between from Eastwood in the North, 2006 and 2011, from 42.1% Gladesville/Five Dock in the to 45.1% (with 29.5% East, Silverwater in the West JOY originating from Asia). and the Western Motorway to the South. Unlike a typical shopping Centre, Rhodes Waterside also The main trade area is draws widely from across the characterised by mid-to-upper Sydney Metro area with a high income households comprising number of customers coming 2.7 persons per household from outside of the defined every and earning per capita and trade area, drawn to the Centre household incomes above the by IKEA. The Centre also Sydney Metro Average. The draws from a local workforce average age is 37.9, with an population of around 11,000 above average proportion of workers, many of whom do not 20-29 and 30-39 year olds. live in the Centre’s catchment day The main trade area population Source: Customer Exit Survey, Directional contains an above average Insights 2011, Market Snapshot Pitney proportion of overseas born Bowes March 2011, ABS Census of Population & Housing, 2011; MacroPlan residents, predominantly in Dimasi September 2012. the primary and secondary Rhodes Corporate Park

Located approximately 18km from Sydney’s Central Business District, 28km from Sydney Airport and within 700m of Sydney’s rail network, Rhodes Corporate Park houses 11,000 corporate workers from the following companies:

Nestle, Australand, Only About Children, Hilti, Hewlett Packard, Citibank, NAB, Konica Minolta, AAS and Greyhound Racing NSW.

MEADOWBANK

Lane Cove RYDERd

Ryde Bridge

Leeds St PUTNEY Concord Rd RHODES Walker St

Cavell Ave

Blaxland St Rhodes Station Brays Bay

Homebush Bay CONCORD Rider Blvd WEST HOMEBUSH Hospital Rd Concord

d A Hospital R u C s ll o i tr n H a c li o MORTLAKE a r SYDNEY A d v

OLYMPIC e R Majors Bay Rd d PARK Concord West CABARITA Station M 4 M oto Drive CONCORD rway OUR VISION To be the lifestyle hub of a growing & diverse community, offering a contemporary waterside & social experience. 4 Key Statistics

• Centre: 25,369 sqm • $187 million moving annual turnover* CUSTOMER IKEA: 26,000 sqm • 10.3 million visitors per year* • 115 specialty stores PROFILE • 2,400 parking spaces *June 2014. Some key characteristics of Rhodes Waterside shoppers include: Traffic per Year

• High percentage of females at 63% 10,000,000 • High concentration of 18-34 year olds 9,000,000 8,000,000 • High proportion employed in professional/managerial roles 7,000,000 • Household income is exceptionally high at $95,300 p.a. 6,000,000 • High quality high rise living 5,000,000 • High proportion of SINKS and DINKS 4,000,000 • Corporate worker population of 11,000 3,000,000 Source: Pitney Bowes March 2011. 2,000,000 1,000,000 0 SINKS and DINKS who reside Families who reside on the Rhodes Waterside Westfield North Rocks on the Rhodes Peninsula Rhodes Peninsula are forging embrace living within high new social connections since density areas and apartment they may be new to Rhodes Rhodes VS Competitors living. They don’t dream of or even Australia. spending time in the garden or Rhodes represents a safe, garage. Instead, they tend to Ranking by Centre MAT $/m2 modern and quiet place to live spend time outside the home with their family. They enjoy Ranking Centre $ Total MAT $/m2 either eating out, going to bars the walkability of Rhodes and or on exercise such as cycling, 1 Rhodes Waterside* $7,053 are interested in finding new running or walking. If they are activities on their doorstep. at home they enjoy cooking or 2 Ashfield Mall $6,828 Rhodes Waterside is important using their technology devices to them since they rely on it 3 Westfield North Rocks $6,779 and they share the love of as a hub to meet new friends. travel. 4 Carlingford Court $6,619 *Urbis Focus Group May 2014. *Excludes IKEA sales. 5 DINING PRECINCT

The demographic profile of Rhodes supports the introduction of a dining precinct with a high demand for restaurants and casual dining among the corporate workers and local SINKS and DINKS and reflecting the behaviour of residents in high rise living.

Transforming Rhodes Waterside into a lifestyle precinct with a greater restaurant offering has increased traffic to the Centre, increased the duration of stay and resulted in a dramatic increase in post 6:00pm traffic.

OUR BRAND ATTRIBUTES BRIGHT CONVENIENT SAFE SOCIAL ACCESSIBLE DIVERSE 6 RHODES REDEVELOPMENT

We are currently upgrading our food court to create a contemporary dining experience, featuring an open plan layout for ease of access and circulation.

Inspired by the colour palette Diffused light will fill the area of Joan Miro, the area will and highlight the sweeping include vibrant-coloured curves of the birch wood furniture set against a relaxing ceiling, selected to create blue-grey backdrop. warmth and reduce the impact of noise. Combining organic materials, designer lighting and Opening in 2015, the new area contemporary seating options, will offer increased seating the new food court will feature capacity and modern, stylish an indoor/outdoor feel. dining options, providing the perfect meeting place for workers, shoppers and cinema visitors alike. Up to Level 7 – 10 Commercial, Childcare & Medical Centre

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8 Rhodes Office 75 76 77 78 79a Suites Lift Lobby 79b K20 Food Court K5 80 K21 K6 81 Yellow Level (P4) 82 55a To G Fitness 56 57 73a 74 58 K7 73 59 Level 1 60 61 62/ 63 72 K10 71 70 K8

69 68a Rider Boulevard67/68 66 65 For the purposes of outgoings IKEA does not form part of the 64 Gross Lettable Area of Rhodes Waterside. Oulton Avenue

1 2 3 Red Level (P2) 4/5 K1a 6 55 7 54 8 52 9 51 K1b 53 MM1 14 25a 10 13 26 2&3 11 K3c 50 49a 12 25 1 K1c 15/16 24 K1d 49 22 23 17 47 K2a 46a K2b 18 19a 19b 21 Ground Level 46 19 20 45 44 30 29 28 27 10 43 K3a K3b Rider Boulevard 42 41 40 K4 38/39 37 36 35 34 33 32 31 Oulton Avenue FRE 7 LEASING SHF CONTACTS OOD Contact us now to discuss leasing opportunities. Email: [email protected]

Lifestyle OUR VISION IS To be the lifestyle hub of a growing diverse community offering a contemporary waterside and social experience.

IMPORTANT NOTICE At the time of publication (September 2014), the content of this booklet is accurate to the best knowledge of Mirvac Real Estate Pty Ltd, its related entities and its agents (Mirvac). The photographs and drawings are indicative only and Mirvac reserves the right to change any concept or any design element of Rhodes Waterside at any time. In investigating whether or not to occupy premises with Rhodes Waterside, intending occupiers must make and rely on their own enquiries in relation to all matters represented in this booklet. Mirvac on its own behalf and on the behalf of it agents and the owners of Rhodes Waterside disclaims any liability and responsibility for any loss, damage or claim of whatever nature or kind (including negligence) suffered, sustained or incurred by any person, corporation or other legal entity which arises out of any alleged reliance on the content of this booklet.