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10.5Mm Spine Sliver Foling & Emboss 10.5mm Spine Sliver Foling & Emboss 10.5mm Spine Our journey began in 1991 at a time when Indian consumers YEARS OF DELIGHTING CUSTOMERS. lacked the liberty of choice. From the humble beginnings of a YEARS OF BREAKING NEW GROUND. 4,000 sq. Shoppers Stop store in Andheri (Mumbai), we pioneered the modern retail industry in India. We ushered in REASONS TO CELEBTE! the era of superlative customer experience and unparalleled choice. Today, aer 25 years, we stand tall and proud of our accomplishments in shaping the retail landscape of India. A silver jubilee is a cause for celebration. And so our Annual Report for the year 2015-2016 is a celebratory story of the factors that have contributed to our successful journey. As we move forward into our next phase, we humbly and profusely thank all our customers, partners, stakeholders and customer care associates for the constant love and support. Annual Report 2015-16 01 DIVERSIFIED FORMATS WORLD-CLASS SHOPPING EXPERIENCE Shoppers Stop is India’s leading fashion retailer with 77 stores in 36 cities. 0 300+ crème de la crème international and Indian 1 brands across categories. 02 HyperCITY has redened the hypermarket experience in India. e format has 17 stores spread over an area of 1.26 million sq. Crossword is the leader in the lifestyle bookstore category. Introduced the global duty free shopping Specially curated standard in India through the 50:50 JV Style Hubs that encapsulate e premium home with the Nuance Group AG, Switzerland. the latest trends in fashion. concept store HomeStop Currently operating duty free stores at has 18 stores in 11 cities. the international airport in Bengaluru. A rst-of-its-kind augmented reality dressing room, the Magic Mirror empowers customers with a virtual Shoppers Stop Ltd. has a 48.42% stake in dressing room to "try" 1,500+ Timezone Entertainment Private Limited apparel and accessory options. which is the business of operating Family Entertainment Centres. Annual Report 2015-16 02 Annual Report 2015-16 03 DIVERSIFIED FORMATS WORLD-CLASS SHOPPING EXPERIENCE Shoppers Stop is India’s leading fashion retailer with 77 stores in 36 cities. 0 300+ crème de la crème international and Indian 1 brands across categories. 02 HyperCITY has redened the hypermarket experience in India. e format has 17 stores spread over an area of 1.26 million sq. Crossword is the leader in the lifestyle bookstore category. Introduced the global duty free shopping Specially curated standard in India through the 50:50 JV Style Hubs that encapsulate e premium home with the Nuance Group AG, Switzerland. the latest trends in fashion. concept store HomeStop Currently operating duty free stores at has 18 stores in 11 cities. the international airport in Bengaluru. A rst-of-its-kind augmented reality dressing room, the Magic Mirror empowers customers with a virtual Shoppers Stop Ltd. has a 48.42% stake in dressing room to "try" 1,500+ Timezone Entertainment Private Limited apparel and accessory options. which is the business of operating Family Entertainment Centres. Annual Report 2015-16 03 Annual Report 2015-16 02 AN OMNI-CHANNEL FOY RENOWNED LOYALTY PROGAMMES Shoppers Stop has embarked on a 3 year omni-channel journey to tap into the exponential 0 e-commerce growth in India. 0 e Shoppers Stop First Citizen Loyalty Programme is the rst of its kind in the retail industry with 3 4.1 million customers who contribute to over 72% of sales. 4 By 2020, Shoppers Stop aims to achieve 15% revenue through digital commerce. e Crossword Book Rewards Programme has 6.5 lac members who contribute to 48% of sales. Shoppers Stop has already invested `40 crore e website www.shoppersstop.com was and will further invest `20 crore over the next relaunched with a new look. 18 months in technology and infrastructure to aain omni-channel status. Shoppers Stop Mobile App e HyperCITY DISCOVERY Club Programme was introduced on both brings every customer great savings, Google Play Store exclusive promotions, special previews and Apple App Store. and more. ere are over 1.2 million members. Annual Report 2015-16 04 Annual Report 2015-16 05 AN OMNI-CHANNEL FOY RENOWNED LOYALTY PROGAMMES Shoppers Stop has embarked on a 3 year omni-channel journey to tap into the exponential 0 e-commerce growth in India. 0 e Shoppers Stop First Citizen Loyalty Programme is the rst of its kind in the retail industry with 3 4.1 million customers who contribute to over 72% of sales. 4 By 2020, Shoppers Stop aims to achieve 15% revenue through digital commerce. e Crossword Book Rewards Programme has 6.5 lac members who contribute to 48% of sales. Shoppers Stop has already invested `40 crore e website www.shoppersstop.com was and will further invest `20 crore over the next relaunched with a new look. 18 months in technology and infrastructure to aain omni-channel status. Shoppers Stop Mobile App e HyperCITY DISCOVERY Club Programme was introduced on both brings every customer great savings, Google Play Store exclusive promotions, special previews and Apple App Store. and more. ere are over 1.2 million members. Annual Report 2015-16 05 Annual Report 2015-16 04 UNPALLELED CHOICE IN TOP-NOTCH BRIDGE-TO-LUXURY BNDS PRIVATE BNDS Successfully introduced 100+ 0 international brands in India including 0 Desigual, Armani, GAS, CK Jeans, Shoppers Stop has 6 private brands namely Tommy Hilger, e Children’s Place, etc. STOP, Kashish, Life, Haute Curry, 5 Veorio Fratini & Elliza Donatein. 6 Retail agreement with world renowned cosmetics Shoppers Stop launched its rst major Estée Lauder to open stores private brand STOP in 1994. for international brands like Today, STOP is the single largest M.A.C., Estée Lauder, Clinique private brand in the portfolio. and Bobbi Brown in India. Strong assortment in the beauty and skincare category with brands such as Lancôme, L’Occitane, Dior, Clarins, Shiseido, etc. Retail arrangement HomeStop offers merchandise HyperCITY offers general merchandise with Mothercare plc of UK under its own labels IVY, Treasures, Back to Earth, Adara and Fern. under its private brands Ebano, Fresh Basket to open and operate Mothercare Avorio, Maxit; food & grocery under its shop-in-shops in India. brands Fresh Basket & Terzo; and fashion merchandise under River Inc., City Life, Ektara, Masala Chai and Joojoobs. Annual Report 2015-16 06 Annual Report 2015-16 07 UNPALLELED CHOICE IN TOP-NOTCH BRIDGE-TO-LUXURY BNDS PRIVATE BNDS Successfully introduced 100+ 0 international brands in India including 0 Desigual, Armani, GAS, CK Jeans, Shoppers Stop has 6 private brands namely Tommy Hilger, e Children’s Place, etc. STOP, Kashish, Life, Haute Curry, 5 Veorio Fratini & Elliza Donatein. 6 Retail agreement with world renowned cosmetics Shoppers Stop launched its rst major Estée Lauder to open stores private brand STOP in 1994. for international brands like Today, STOP is the single largest M.A.C., Estée Lauder, Clinique private brand in the portfolio. and Bobbi Brown in India. Strong assortment in the beauty and skincare category with brands such as Lancôme, L’Occitane, Dior, Clarins, Shiseido, etc. Retail arrangement HomeStop offers merchandise HyperCITY offers general merchandise with Mothercare plc of UK under its own labels IVY, Treasures, Back to Earth, Adara and Fern. under its private brands Ebano, Fresh Basket to open and operate Mothercare Avorio, Maxit; food & grocery under its shop-in-shops in India. brands Fresh Basket & Terzo; and fashion merchandise under River Inc., City Life, Ektara, Masala Chai and Joojoobs. Annual Report 2015-16 07 Annual Report 2015-16 06 ARY OF ICONIC MARKETING EXCLUSIVE BNDS CAMPAIGNS Shoppers Stop partnered with popular Spanish brand Desigual to launch the rst-of-its-kind Desigual shop-in-shop in India. Shoppers Stop began its journey of exciting marketing promotions with the rst-of-its-kind ‘Festival of Britain’ and the 0 07 ‘Buy & Fly to the 7 Wonders’ festival. 8 Introduced Virat Kohli’s breakaway youth fashion brand WROGN. Pioneered mascot licensing in India through an exclusive partnership with Vodafone to Iconic, easily recognisable manufacture and retail merchandise advertising campaigns in of the popular mascot ‘Zoozoo’. Shoppers Stop’s signature Shoppers Stop entered into a ‘co-create’ tongue-in-cheek style across & ‘co-own’ partnership with Benne, media channels. Coleman & Co. Ltd. (BCCL) to launch Shoppers Stop partnered the fashion brand Femina FLAUNT. with celebrated Indian fashion designer Rocky S to launch his e End of Season Sale campaigns much-awaited signature brand have always been eagerly awaited RS by Rocky Star. by customers. Annual Report 2015-16 08 Annual Report 2015-16 09 ARY OF ICONIC MARKETING EXCLUSIVE BNDS CAMPAIGNS Shoppers Stop partnered with popular Spanish brand Desigual to launch the rst-of-its-kind Desigual shop-in-shop in India. Shoppers Stop began its journey of exciting marketing promotions with the rst-of-its-kind ‘Festival of Britain’ and the 0 07 ‘Buy & Fly to the 7 Wonders’ festival. 8 Introduced Virat Kohli’s breakaway youth fashion brand WROGN. Pioneered mascot licensing in India through an exclusive partnership with Vodafone to Iconic, easily recognisable manufacture and retail merchandise advertising campaigns in of the popular mascot ‘Zoozoo’. Shoppers Stop’s signature Shoppers Stop entered into a ‘co-create’ tongue-in-cheek style across & ‘co-own’ partnership with Benne, media channels. Coleman & Co. Ltd. (BCCL) to launch Shoppers Stop partnered the fashion brand Femina FLAUNT. with celebrated Indian fashion designer Rocky S to launch his e End of Season Sale campaigns much-awaited signature brand have always been eagerly awaited RS by Rocky Star. by customers. Annual Report 2015-16 09 Annual Report 2015-16 08 DIGITAL & SOCIAL EXPANSIVE REACH MEDIA DOMINANCE A total of 236 brick & mortar stores across all formats.
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