The leading virtual meeting place for the travel industry in Scandinavia and the most preferred news website for frequent business- and leisure travellers.

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Background

• Spin-off from consultancy company Travelbroker Nordic ApS

• Launched on January 18, 2010 as www.boarding.dk OLE KIRCHERT CHRISTENSEN Executive Editor Educated in the travel industry in 1983 and has been • Relaunched on September 1, 2010 as involved in travel management and web portals for different businesses. Owner of consultancy company Travelbroker. www.check-in.dk

• The leading online travel trade media in Scandinavia

• The most cited travel trade media in Scandinavia

• Since January 1, 2012 part of ANDREAS KROG Travelmedia Nordic ApS, which is a Editor-in-chief Graduated as a journalist in 2003 and has previously worked joint-venture between Travelbroker as a news editor at ComOn.dk. Has also worked with press Nordic ApS and Andreas Krog Medier ApS and communications at TDC and DONG Energy

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Website traffic Visits JAN10-DEC14 200.000 192.910 187.412 • Visits: 175,661 180.000 • Unique Visitors: 56,085 160.000 • PageViews: 422,067 145.915 140.000 • Pages / Visit: 2.40 135.652

120.000 • Avg. Visit Duration: 00:02:12 107.333 100.000 • Returning Visitors: 77 %

• New Visitors: 23 % 80.000 73.354 Traffic Sources: 60.000 • Direct Traffic 101,474 (58 %) 52.953 • Search Traffic 44,507 (25 %) 40.000 42.746 40.730 • Referral Traffic 29,678 (10 %) • Social media 11,600 (7 %) 20.000 11.405 December 2014 0

Google Analytics

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apr-11 apr-12 apr-13 apr-14 apr-10 MEDIA KIT | TRAVELMEDIA NORDIC | 2015 User profile

CHECK-IN is a unique virtual meeting place for trade and professional travellers. You will target an affluent consumer group along with the trade, which will focus on selling your products.

• 58 % are employed in the travel industry • 18 % are corporate clients (Travel Managers and frequent business travellers) • 18 % are frequent leisure travellers • 6 % are press, media, consultants etc.

”69 % of our users rate CHECK-IN.dk better or much better compared to other travel trade media”

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 User demography

Distribution of age Distribution of gender

> 71 years Female 66 - 70 years 19% 51 - 60 years 41 - 50 years Male 31 - 40 years 81% 21 - 30 years > 20 years

0% 5% 10% 15% 20% 25% 30%

Occupation Residence

Officer and Zealand Middle management West Miscellaneous

Top management Other countries

Hourly paid Sweden Company owner

Freelance Norway

0% 10% 20% 30% 40% 0% 10% 20% 30% 40% 50% 60%

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Rates Megaboard

CHECK-IN.dk +400,000 impressions / month Square button Medium Rectangle 1 Ad types (W x H) pixels

Megaboard 930 x 180 Job advertisement DKK 30,000/month – CPM 75 DKK 950/week DKK 3,500/month

Medium rectangle 300 x 250 Medium DKK 20,000/month – CPM 50 (1) Rectangle 2 DKK 16,000/month – CPM 40 (2) DKK 8,000/month – CPM 20 (3) Wide skyscraper

Wide skyscraper 160 x 600 DKK 16,000/month – CPM 40

Square button 223 x 160 DKK 12,000/month – CPM 30 Medium Rectangle 3

MEDIA KIT | TRAVELMEDIA NORDIC | 2015

Rates Top Banner

E-news +4,000 subscribers daily (open rate avg. 75 %)

Ad types (W x H) pixels

Ad Size 530 x 140 Mid Banner Top banner DKK 5,000/week (5 days)

Mid Banner DKK 4,000/week (5 days)

End Banner DKK 3,000/week (5 days)

End Banner

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Testimonials

”I read CHECK-IN as the website provides a "I read CHECK-IN every day to keep me updated quick overview of the major headlines in the on the travel industry. I consider CHECK-IN a travel industry. The content seems based on reliable and always well-informed media that is at sound journalism with emphasis on facts and the forefront of development." substantiated background information” Søren Svendsen Peter Rasmussen. Regional Commercial Chief Executive Officer Manager, Northern Europe, , Denmark

”I subscribe to CHECK-IN newsletter, and "In the dynamic aviation industry CHECK-IN appreciate it because the website often covers provides me with a good overview of the daily the topics more thoroughly, and you get more news. I consider CHECK-IN a serious media that background information here. performs analyzes with insight and is in the forefront of setting the agenda in the industry.” Stig Elling, Director of Sales, Star Tour, Denmark Johan Bisgaard Larsen, Press and Marketing Manager ASA, Denmark

“CHECK-IN provides analyzes of the travel “I read CHECK-IN to keep me informed on the industry trends, based on factual data, which latest development in the travel industry in support the changes described in the related Denmark and Scandinavia. CHECK-IN provides articles. There are often solo stories to find about up-to-date, interesting and unbiased news from topics that are relevant for me to know.” the travel industry.”

Lars Thykier, Managing Director, DRF Sophie Theder. Brand & PR Communication (Association of Danish Travel Agents and AIR FRANCE KLM DELTA, Stockholm Tour Operators)

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Clients

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Terms and conditions

• All rates quoted in DKK exclusive of 25 percent Danish V.A.T.

• Terms of payment: Net 14 days. Invoice will be issued on first date of advertising.

• For serial- and introduction discounts, please contact us.

• Commission for media and communication agencies is 7 %

• Rates are valid from January 1, 2015 and are subject to change.

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Contact

Travelmedia Nordic ApS Majsmarken 1 DK-9500 Hobro Denmark

Andreas Krog Editor-in-chief +45 22 64 22 74 [email protected]

Ole Kirchert Christensen Managing Director and Editor +45 51 25 15 20 [email protected]

MEDIA KIT | TRAVELMEDIA NORDIC | 2015 Always on the spot…

March 22, 2012 First Airbus A319, MSN 5079 Delivery to . Location: Airbus Operations GmbH, Hamburg

November 29, 2012 December 6, 2011 May 2, 2012 Shenzhen Airlines joining Star Alliance Press conference Michael O´Leary, Boeing 787 Dreamliner visit to Oslo Location: Shenzhen Airport, P.R. China Location: Billund Airport Location: Gardermoen Airport