Market The Vindija Business System products won In the most advanced production facility The brand ‘z bregov has been present on the as many as 43 medals, three of which were named Vindija Vivis, in 2008 they created the Croatian market since 1977. Being developed champion medals. Among them are also ‘z largest fresh packaging, a PET bottle as the first domestic trademark in the bregov ice coffee and ‘z bregov Popy shake of 1.75 l. industry, Vindija’s core product has remained one vanilla, which confirmed their high level of The one litre fresh milk was launched in of the most appreciated and highest selling in the quality and outstanding taste with these awards. 2010, in an innovative packaging with country and the region to this day. quantity measurement and product name in Symbolising fertile green pastures of the The Great Gold medal was awarded to the Braille writing, which was a novelty on the Zagorje region, the recognisable ‘z bregov following ‘z bregov products: Croatian market. logo represents domestic and quality food to Long life milk consumers. pudding Product The key bearer of the first Croatian dairy Hazelnut milk pudding Diversity and quality are brand is naturally milk, however with product Vanilla milk pudding the two most important expansion, Vindija placed other dairy products Chocolate milk advantages of ‘z bregov on the market under the name ‘z bregov, such as dairy products. From various spreads, deserts, yoghurt, , The Gold medal was awarded functional foods to tasty and fresh . to the following ‘z bregov desserts, the bearers of With annual repurchase of over 200 million products: the oldest dairy brand in litres of milk, Vindija courageously continues Efekt milk with phytosterols Croatia are distinguished with market development of ‘z bregov brand, Drinking yoghurt by excellence, high health based on skill, dedication and a longstanding Probiotic Fortia L.Casei value and recognisable tradition in quality. taste. Silver medal was awarded Achievements to the following ‘z bregov Among numerous awards for quality dairy products: The core and most products united under ‘z bregov brand valuable ‘z bregov product include distinguished products from last year’s Vitaktiv strawberry is certainly fresh milk, with cereals the absolute leader on the domestic market. It is History available as whole milk with A short overview of the 3.2% milk fat and as light development of fresh milk, the milk with 1.5% milk fat. main bearer of the ‘z bregov This symbol of brand and a product with more premium quality and than 50 years of tradition. domestic production is Since 1959, milk had been the first in Croatia to have packed in glass bottles which been presented in a PET were placed in strong wired one litre bottle, which crates. This continued until 1970. preserves all fresh milk In 1977 milk established its features. brand: it was the first milk brand Alongside the classic in this region. ‘z bregov fresh and long With the implementation of life milk, Vindija offers its 21st century high technology, in consumers the ‘z bregov 2003, Vindija launched ‘z bregov Efekt functional milks, International Food and Agriculture Fair in Gornja fresh milk in PET bottle packaging enriched with beneficial Radgona that featured renowned regional food of 1 litre that preserves freshness, taste and the ingredients, such as omega 3 acids, phytosterol, producers. natural sustenance of milk. folic acid and numerous vitamins which support

312 SUPERBRANDS creation of new cells, help decrease high Innovation in firm yoghurt pressure, strengthen immunity and prevent production was carried out harmful cholesterol absorption to the organism. with the launch of family-sized also performs important health packaging, a handy 900 gram functions. Its beneficial effects are known bucket, which preserves since the times of Cleopatra. The ‘z bregov consistency of this product. domestic goat milk is available in 0.2 and 0.5 litre Recognising its consumers’ packaging, and the largest, one litre packaging. need for something light It is rich in minerals essential for bone tissue and tasty, and equally development, and research has shown that it original, Vindija added two has anti-cancer properties. Goat milk is also new flavours to its excellent recommended for the nutrition of infants, due to spread assortment, its positive influence on brain development and in attractively designed 150 a high percentage of glycol ether, an important ingredient for children and youth growth. Yoghurts and probiotics ‘z bregov yoghurts are a special refreshment for the healthy nutrition of a family. Their imaginative combinations with spices (Provence, excellent taste, high Liptauer), as well as the tasty ‘z bregov Butterino health value and butter spreads in available in three flavours: other qualities are natural, Butterino with yoghurt and Butterino recognised in “natur” with herbs. and functional In order to have a complete gastronomic yoghurts, available in sensation, Vindija offers the consumer a wide different packaging range of ‘z bregov creams and sour creams. As and percentage of in all other product groups, Vindija introduced milk fat: 0.1%, 0.9% novelties on the Croatian market, and 2.8%. launching Mileram cooking sour cream in handy gram packaging. The Probiotic 1,000 gram buckets. Recenty, also the cooking first is the excellent tuna products, the latest cream was given its new image with an attractive and tomato combination and the second is the being ‘z bregov one litre packaging. alluring aroma of homemade ham. Vitaktiv, The milk dessert assortment was expanded maintain with two new flavours in 2010: strawberry and digestive chocolate noir. The fruit fantasy and the luxury system balance and help prevent experience of dark chocolate are already the numerous disorders, infections and favourite choice of all milk delicacy fans. illnesses, thus performing the valuable task human health preservation. Promotion Due to their longstanding tradition, The name ‘z bregov, developing as a premium the fermented product group was united dairy brand, is promoted through all media (print, under the name Legenda ‘z bregov (‘z television, Internet, radio, outdoor advertising) bregov Legend). The dairy legend status and carefully selected marketing activities, such was given to ‘z bregov kefir, a popular as presentations and tastings at various drink for long life, the acid and acidified events and outlets. milk, the refreshing drinks that provoke Special important nostalgia for the late production of dairy promotion was delicacies, due to their original recipe. carried out within the last year’s Špancirfest festival in Varaždin, where they created a story Desserts of ‘z bregov Land, through Vindija milk desserts have always been the which they wanted to send most popular delicacy among all age groups. ‘z the educational message of bregov milk puddings, first launched in 1982, the value of milk and dairy have a special place in this category, whereas products. shakes, the foamy milk refreshment in vanilla and chocolate flavours, are equally as popular. Brand Values The value and importance of the ‘z bregov brand Fresh Cheese lies in tradition, food of domestic origin and the The favourite ingredient of traditional domestic exceptional quality of raw materials. specialties, ‘z bregov fresh cheese, is a light food which can be consumed at any time of the day. www.vindija.hr Different types of fresh cheese provide an interesting selection for the consumer; THINGS YOU DIDN’T KNOW ABOUT... whereas “Varaždinska Prgica” and Varaždin fresh cheese in cheesecloth are characterised with traditional production and autochthonous recipes. 'z bregov Mascarpone cheese enables simple preparation of cakes and cake creams. Indeed, Vindija brought its core product closer to the Spreads and Creams ‘z bregov fresh cheeses are a youngest consumers by applying attractive The recognisable flavours of ‘z bregov cheese true treasure! animated characters to the ‘zbregov fresh and milk spreads are brought by classic and milk 1.75 l packaging. In 2009 characters from light variants. Furthermore, there are also the Recent the children’s adventure film “Arthur and the Developments Revenge of Maltazard” were featured on family With the expansion of Vindija size milk packaging, whereas at the end of 2010 product assortment, new their position was replaced by the characters flavours, packaging, as well from the film “Sammy’s Adventures”. as individual ‘z bregov brand products were created. In order to achieve probiotic effect, a product In the fermented product has to contain 106 of “good” bacteria per group, Vitaktiv was enforced millilitre, while ‘z bregov probiotic yoghurt with the refreshing sour cherry Vitaktiv contains as much as 108. flavour in November 2010.

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