SSL International Plans for the Future with New Ecommerce Platform for Durex from Hybris Submitted By: Ascendant Communications Wednesday, 23 June 2010

SSL International Plans for the future with new eCommerce platform for Durex from hybris Submitted by: Ascendant Communications Wednesday, 23 June 2010

... SSL takes unified approach to online sales across brand portfolio... London – 23 June 2010. hybris, a multi-channel commerce software vendor, and Javelin Group, an eCommerce consultancy and systems integrator, have announced that the new B2C eCommerce website for Durex in the UK, based on hybris Commerce, has successfully gone live. The new eCommerce website for Durex (www.durex.co.uk) confirms parent company SSL International’s determination to take a unified approach to its online sales strategy by investing in the same eCommerce platform across its portfolio of consumer products and its commitment to provide a consistent customer experience for each of its brands. The project has taken advantage of Javelin Group’s reference implementation of hybris to significantly accelerate deployment and greatly reduce overall project costs. Javelin Group implemented a new website for Scholl, another SSL brand, in 2009 which is being rolled out across 20 countries over the next 12 months. The new Durex website benefits from the same rich functionality provided for Scholl with a fully integrated Call Centre and tight integration with SSL International systems, including Microsoft Sharepoint and SAP. Waseem Haq, Head of Digital Marketing, SSL International plc, said: “The previous Durex website was not able to provide the eCommerce functionality that our customers have come to expect. “We wanted to combine our extensive knowledge of sexual well-being with the best possible online shopping experience and we are delighted that following the launch of the new website, our online Durex customers can now benefit from the same underlying eCommerce technology as our Scholl customers,” he concluded. Kees de Vos, Director of Technology, Javelin Group, said: “The ability to invest in one eCommerce platform across the entire organisation enables SSL to take a consistent approach to their eCommerce strategy. Our project accelerator solution maximises business user involvement and significantly speeds up the roll out of other sites in new territories.” Andy Piscina, UK Sales Director for hybris, commented: “We are very pleased that SSL has decided to extend the use of our eCommerce solution and that our work with Javelin Group is providing real business benefits to global organisations that want to develop their brand and sales online. As we move towards more internationalisation of brands, the ability to project consistent messages, content and data across languages and different websites is a critical success factor. Our solutions are perfectly aligned to support this kind of delivery and online presence.” About SSL International plc (www.ssl-international.com) SSL International, which has its global base in Manchester, has a portfolio of global consumer brands,

Page 1 including Durex and Scholl, as well as a diverse portfolio of locally owned brands, including Sauber and Mister Baby in Southern Europe. SSL is represented in over 100 countries worldwide and has manufacturing operations in India, Thailand, China and the UK. SSL employs around 5,000 people globally. About hybris (www.hybris.com), hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way. Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the US, UK, Netherlands, Switzerland, Austria and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 200 customers worldwide running more than 1,500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel. About Javelin Group (www.javelingroup.com) Javelin Group is Europe’s leading multichannel retail and eCommerce consultancy and systems integrator, helping distributors, retailers and brands like Sony, B&Q, Tesco.com, Mothercare, John Lewis, Marks & Spencer and Woolworths Australia to plan, build and manage multi-channel retail operations. The firm has deep expertise and long experience in building world class transactional web sites. As one of just a handful of hybris global platinum partners, Javelin Group demonstrates a particular expertise in the delivery of hybris solutions. This is further enhanced by Javelin Group’s development of CamelCommerce, a value-added toolbox of components and integrations with third party applications built onto the hybris core, enabling the rapid deployment of a functionally rich and scalable eCommerce platform at significantly reduced cost. For more information about CamelCommerce please follow this link: http://www.javelingroup.com/site/pdf/company/Javelin_Group_Camel_Commerce.pdf -Ends- For further information, please contact: Tony Stockil CEO, Javelin Group Limited

Page 2 Tel: 020 7961 3200 Email: [email protected] James Cooper or Mel Oxford Ascendant Communications Tel: +44 (0) 208 241 6226 / 07515 632065 E-mail: [email protected] / [email protected]

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