INTRODUCTION

Newcastle United Foundation’s Annual Report The concept of ‘marginal gains’ has had is our chance to share the exceptional stories of remarkable results in sport. By making small, people we helped in 2015/16. incremental changes or improvements, an athlete, player or team can become world beating. Using It is because of the extraordinary power of that same concept, Foundation coaches and football in the North East that we are able to project staff are the driving force behind the engage almost 50,000 participants every year in achievements you will read about in this report. our schools, community and sports programmes, They are passionate about helping local people using the Newcastle United brand and football to take small steps to make big changes, using change lives. football to turn the ordinary into the extraordinary, This year we are privileged to have worked with to turn dreams into goals, on the pitch, in the an international Award Winning Advertising & classroom and in life. Editorial Photographer and Director. Alex Telfer, The stories in this report are just a fraction of the a North East native, is known for his stunning 50,000 people we reach every season. Here, at portraiture and has worked with some of the St James’ Park, in the centre of Newcastle, in what world’s most admired sporting personalities. some call the far corner of the country, we have a We are excited to share the images he has taken unique opportunity to do something special. But of some of the Foundation’s unknown and unsung we need your help to continue and grow our work. heroes – individuals who we have helped to make signifi cant changes in their lives. Thank you to our two biggest supporters, Newcastle United Football Club, and the , plus all of our funders and partners listed on page 15. Finally, our grateful thanks goes to this year’s Annual Review sponsor, Parkdean Holidays, who have kindly covered the printing costs of this publication for the second year running.

Kate Bradley Head of Newcastle United Foundation 2015/16 Highlights

Reaching the £10 million fundraising milestone in our ninth year Announcing Shola Ameobi and Jonathan Edwards as new Foundation Patrons Securing a large grant of £100,000 from the Postcode Community Trust Staging the inaugural Foundation Cup for businesses in May 2016 and the first Foundation 1892 Cup for local school Working with 225 local primary, secondary and special children in July educational needs schools Continuing our successful partnerships with V Inspired, the Obtaining a license for the FA Regional Deaf & Partially Sighted Wise Group and the Prince’s Trust to deliver the National Citizen Talent Centre Service, Talent Match and Get Started programmes Renewing funding partnerships with local companies including Launching Five-a-side, an alternative education programme for Newcastle Airport and Port of Tyne young people not achieving in mainstream school Recruiting our first female apprentice and two trainee Creating a network of 40 local employers who all pledged to community coaches, who have since moved into full time roles help unemployed young people back into education, training or Raising a record £80,000 at the CEO Sleepout, the most employment with funding from Newcastle City Council successful event of its kind outside London

OUR SPONSOR-PARKDEAN RESORTS

The UK’s largest holiday park operator, Parkdean Resorts, is proud With more than 6,000 seasonal and established employees, “We are thrilled to be able to extend our support for the to sponsor the Newcastle United Foundation Annual Review once over 250 of which are based at the Gosforth headquarters, Newcastle United Foundation - a trail-blazing organisation helping again, building on its partnership throughout 2016. Parkdean Resorts runs successful training schemes for graduates to turn around the fortune of disadvantaged children, young Parkdean Resorts has 73 UK holiday parks and boasts a truly and apprenticeships, aimed at encouraging young people into the people and families here in the North East and delivering real national offering and a strong presence in our region with five leisure industry as well as internal training schemes, to create future change in the community.” North East parks. heads of departments and general managers. John Waterworth, CEO of Parkdean Resorts I moved to Benwell three years ago from Somalia. I didn’t The coaches have been so helpful from the start. I volunteer for the Foundation and I am fl ag bearer at speak English and I didn’t have any friends. I love football. They encouraged me to do the National Citizen Service St James’ Park when Newcastle United play. I’m so proud I used to watch children my age playing football on the (NCS) with the Foundation. The residential was brilliant and standing in front of 52,000 people has boosted my square outside my house. One day I decided to get involved. and I really enjoyed all the activities. It really helped build confi dence even more. I was nervous but I’m glad I did it as the other players my confi dence, not just as a person but with my English too. Coming to a new country was scary but football welcomed introduced me to Kicks. I started going to the sessions at I really enjoyed the Social Action project, doing something me and has helped me become part of the community. Westgate. They were great fun and I made new friends. positive in our community felt good. I now have friends right across the city and I am now working In fact, I made all my friends through football! as an engineering apprentice. My family is so proud. NCS IS A ONCE-IN-A-LIFETIME OPPORTUNITY FOR 15 TO 17 YEAR-OLDS TO BUILD SKILLS FOR WORK AND LIFE, WHILE MEETING NEW FRIENDS AND TAKING ON NEW CHALLENGES IN THE LOCAL COMMUNITY. NEWCASTLE UNITED FOUNDATION RUNS NCS IN PARTNERSHIP WITH V INSPIRED AND THE NATIONAL YOUTH AGENCY. IN 2015/16 NEWCASTLE UNITED FOUNDATION SUPPORTED 198 YOUNG ADULTS BACK INTO EDUCATION, TRAINING OR EMPLOYMENT THROUGH PREMIER LEAGUE WORKS, TALENT MATCH (FUNDED BY BIG LOTTERY FUND VIA THE WISE GROUP) AND GET STARTED WITH FOOTBALL (IN PARTNERSHIP WITH THE PRINCE’S TRUST). I had a dream to be in the Army and when I was told that for medical The Foundation supported me massively and it made me realise reasons I wouldn’t be accepted I was devastated. I didn’t know what that eventually I want a job that helps other people in the way they to do. For two years I was unemployed. I was trying to get work but helped me. My coach, Dan, supported me in fi nding a new dream. nothing was happening and I didn’t know where I was going wrong. Not only that, he helped me apply for a match day position at I am the biggest Newcastle United fan and when I saw that the St James’ Park – and I got it! For two years I got nowhere and then Foundation was running an employability course I signed up. We did suddenly after a few months with the Foundation I was earning money CV building, interview skills, training – I suddenly realised all the extra and on a pathway towards my ideal job. things I could be doing to help me get a job. I was diagnosed with a rare form of bone cancer when I was nine invited to join the Foundation’s FA Player Development Centre and ended up losing my right leg. It was diffi cult to come to as well as the English Amputee Football Association’s Centre of IN 2015/16 2,284 CHILDREN AND ADULTS WITH terms with but I still wanted to enjoy the things I loved. Within Excellence in Manchester. A RANGE OF DISABILITIES PLAYED FOOTBALL a year I was desperate to get back into football. My parents I’ve worked hard and it was amazing to get the call to say I’m in WITH NEWCASTLE UNITED FOUNDATION. THE saw an advert in the paper about the Foundation’s disability the provisional GB squad for the World Championships in 2018. PROGRAMME WAS FUNDED BY THE POSTCODE football sessions and took me along. I’m buzzing! I never thought that I would come so far, so quickly. COMMUNITY TRUST, THE FA, BBC CHILDREN At fi rst I wasn’t sure about what I was capable of but the coaches, The coaches at the Foundation have helped me to achieve IN NEED, SPORT ENGLAND, HENSHAWS, Reggie in particular, encouraged me and soon I was feeling really so much and, because I know how much of an impact they’ve NORTHUMBRIA POLICE CHARITY AND confi dent playing. It was amazing to be back out there. had on me, it’s inspired me to want to become a disability NEWCASTLE UNITED FIRST TEAM. IN AUGUST I kept going to sessions, kept improving and was eventually football coach. 2016 BT SPORT ANNOUNCED A NEW THREE YEAR GRANT TOTALING £300,000 TOWARDS OUR WORK WITH DISABLED FOOTBALLERS.

KICKS OFFERS FREE FOOTBALL FOR YOUNG PEOPLE AT 12 VENUES ACROSS THE REGION EVERY WEEK, WITH OVER 2000 YOUNG PEOPLE TAKING PART EVERY YEAR. IN 2015/16 KICKS WAS SUPPORTED BY THE PREMIER LEAGUE, SPORT ENGLAND, POSTCODE COMMUNITY TRUST, BYKER COMMUNITY TRUST, FOUR HOUSING AND ARCH HOMES. We never thought we would be role models. When we look back We loved playing football and learning more about our The best thing was when Kicks launched in Byker, our community, we can’t believe how far we’ve come. community. Our confi dence grew loads. We got to represent last year and we got to coach. People on the estate used to say We used to play football for our local Club just to keep busy. Newcastle United in Kicks tournaments in the UK (which we won) ‘Oh, there’s the twins…” and now they say “There’s the Twins that One day our Club put us forward to volunteer at a Foundation and even in Belgium. We had some amazing experiences. do the football for the kids” it makes us feel really good. Girls only session they were setting up. This is when we met Laura encouraged us to take our futsal coaching badge and even Laura from the Foundation. We were really shy and when she signed us up for a refereeing qualifi cation. This meant we could fi rst suggested that we get involved with Kicks we didn’t want to. earn money as well as continuing to volunteer at Kicks. We did But, after lots of encouragement we decided to try it and this for a year and then were given sessional coaching contracts we haven’t looked back since. with the Foundation that was massive for us! the power of football in numbers

SCHOOL PROGRAMMES

1,793 secondary school students GAME ON! across 22 schools took part in the Enterprise Academy, working towards a ‘Newcastle United’ 13,266 Total business qualifi cation primary school children participants in 126 schools benefi ted from schools sport and PE 47,507

NEWCASTLE 22,702

NORTH TYNESIDE 271 10,028 secondary school pupils from NORTHUMBERLAND 8,562 19 schools completed Five-a-side, GATESHEAD & SOUTH TYNESIDE a new ASDAN accredited course 4,651 for students not achieving in COUNTY DURHAM 4,595 mainstream education 1,564 A record 4,595 198 primary school children young people were in 49 schools learned supported back into training, education or employment through about healthy living Talent Match, Prince’s Trust Get through Match Fit Started and Barclays Premier 4,312 League Works parents/carers and children took part in Family Football in 45 schools FOOTBALL AND SPORTS PARTICIPATION PROGRAMMES NUMBERS ATTENDING HOLIDAY SOCCER SCHOOLS GREW TO 819 2,200 BOYS AND GIRLS young people took part in Judo, Table Tennis, Volleyball, Tennis, Basketball and Badminton through Premier League 795 4 Sport girls joined the Women and Girls football coaching programme young people aged 11-19 joined free football sessions with Premier League Kicks COMMUNITY PROGRAMMES people received a free health 4,402 PARTICIPANTS check and advice on how to lose weight and lower cholesterol

Provided disability football 165 sessions in young people 36 schools completed the National Citizen Service

52 men signed up for Eurofi t, a pilot project aimed at men with a BMI over 28 OUR MISSION

To use the local passion for football to encourage learning and promote healthy lifestyles that will make a real difference to the lives of disadvantaged children, young people and families in our region.

OUR AIMS

To promote active and healthy lifestyles, particularly in disadvantaged communities To inspire people to learn and reach their potential To help build safe, strong, active communities We do this by using the Newcastle United brand to engage, inspire and motivate.

FINANCIAL INFORMATION 2015/16

INCOME - £1,924,277 For every £1 we EXPENDITURE - £1,867,621 spend, 92p goes into charitable activities. TOTAL RAISED SINCE 2008 - £10,936,130

Donations and Fundraising 16% Sales of services 26% Grants received 48% Fees for provision of services 10% OUR PEOPLE

Patrons Brian Thorpe Staff Shola Ameobi Claire Alexander (appointed February 2016) Kate Bradley, Head of Foundation Jonathan Edwards Wendy Taylor (retired February 2016) Sarah Medcalf, Development Manager Jonathan Edwards (retired February 2016) David Parker, Finance Manager Bob Moncur Development Board Steve Beharall, Operations Manager Ayoze Pérez (player ambassador) In 2015/16 the Foundation employed an average of Atul Malhotra 49 staff and 46 sessional coaches. Trustees Brian Thorpe John Marshall (Chair) Gillian Marshall Lee Charnley John Duns Carole Beverley (appointed May 2016) John Marshall Susan Justice Mick Thompson Neil Winskill (appointed February 2016) Scott Manford FUNDERS AND PARTNERS

Thank you to all of our funders, partners, donors, Helen McCardle Care Northumbria Police Charities Fund supporters and fundraisers in 2015/16. Your help Henshaws Parkdean Resorts is invaluable in helping us reach local people. Isos Postcode Community Trust Arch Homes Inter-Vention Port of Tyne Barclays Kids 1st Nurseries Premier League BBC Children in Need Malhotra Group Prince’s Trust Bidvest Foodservice Molson Coors Sage Gateshead Big Lottery Fund Muckle LLP Sport England Blakelaw Parish Council Newcastle Airport Sport Newcastle BT Supporters (Via Comic Relief) Newcastle City Council StarkHartleyAtkinson Byker Community Trust Newcastle College The FA CEO Sleepout UK Newcastle United The PFA Cool Designs Newcastle United First Team TyneMet College Esh Group Newcastle University V Inspired European Healthy Stadia Newcastle University Business School Ward Hadaway First Class Supply North Tyneside Council Wise Group Football Aid Northumberland FA Your Homes Newcastle Four Housing Northumbria Police and Crime Commissioner Newcastle United Foundation St James’ Park NE1 4ST 0844 372 1892/8451* [email protected] nufoundation.org.uk

NewcastleUnitedFoundation @nu_foundation

Registered Charity Number: 1124896 Registered Company Number: 06412345

Photography: Alex Telfer Print: Renegade Print Management

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