The ress

THE MAGAZINE FOR GREAT WESTERNERS 0 OCT.-NOV. 1964 w w

• Probably no other sugar company in the country can now boast of a family like the Schmodes of Great Western. The Honored Nestor and head of the House of Schmode, Henry, at right above, celebrated his 94th birthday on October 27 at his home in Scottsbluff, while his son, Mart, marked his 49th straight sugar-making campaign this fall in the mill at Fort Morgan. Henry is the third oldest Great Westerner. And Mart, with more than 48 years of continuous service, ranks in length of career as the Senior Sugar Tramp as well as the Senior Superintendent of Great Western. Together, father and son, their service totals 96 years. In the photo above, Mart and Henry flank the third and fourth generations of Schmodes. Mart's son, Jerry, appears with his own son, David, two years old. Jerry, who lives in Waukeegan, Ill., is a contracting engineer at Great Lakes Naval Station and also commander of a Naval Re­ serve Unit. The Schmode sugar service dates back to 1893-71 years ago-when Henry joined the color­ ful crew at Chino, Calif. He later moved to Ames, Neb., and then joined Great Western in 1908 at Fort Collins. Later that year he became master mechanic at Windsor. In 1910, he was ap­ pointed the first superintendent at Scottsbluff, starting the first campaign there in the mill moved from Ames. Returning to the job of master mechanic, Henry moved to Bayard in 1927, to Fort Collins in 1929, and back to Scottsbluff in 1935, where he rounded out his career with retirement in 1941 -nearly a quarter-century ago! Since then Henry continues to display a lively interest in the sugar craft-his fund of knowledge about the personalities and performances of the early years is almost incredible; he is also an active member of more than SO years in the Plymouth Con­ gregational Church of Scottsbluff. His hobbies include gardening and reading; and it was only a few years ago that he gave up driving his car, but only at his son's urging. Mart first worked in a sugar mill in 1913 during summer vacation while attending Scotts­ bluff High School. Arter several summers, he joined the year-around crew at Scottsbluff in 1916. He later served at Mitchell and Gering before he became an assistant superintendent at Lovell in 1926. From there he moved on to Lyman, Gering and back to Scottsbluff. In 1947, Mart became superintendent at Windsor. He served briefly at Brighton in 1954 and moved in 1956 to Fort Morgan, where he won the Pennant the next campaign and took second place in the last four campaigns. To the House of Schmode, then, congratulations all around!

2 DENVER, Oct. I 7-Growers served by The Great Western Sugar Company will have received $77,140,000 for their 1963 crop when the company completes final payment Oct. 24. This sum represents total returns on some 8,600 beet purchase contracts with ASSOCIATE EDITORS growers. President Frank A. Kemp said the total return combines direct company payments of $65,400,000 and $11,HO,OOO pay­ £-Eaton ment returned to the grower through the tax levied on the company. PAT MANION "This is the highest company payment and highest combined G-Greeley payment in the beet-growing history of the area," he said. The com­ BUD SORENSEN bined payments averaged $14.78 per ton of beets delivered in 1%3. The final Great Western payment totaling $6,708,000 will W-Windsor PAUL BROWN average $1.28 per ton for Colorado, Nebraska, Kansas, southern Wyoming and Montana, and $1.31 in northern Wyoming. C - Fort Collins Mr. Kemp said total payment per ton is based on sugar content LOVENA McGRAW of beets and net returns from sugar sold by the company during V-Loveland the "marketing year" ended September 30, 1964. JIM NEAL L- Longmont DENVER, Nov. 13-The Great Western Sugar Company will EVELYNE CUMMINGS pay $43,635,000 to beet growers in five states as first payment on the 1964 crop. N-Brighton President Frank A. Kemp said checks will he mailed Nov. 19 JACK EACHUS to growers representing some 8,600 beet purchase contracts. J - Johnstown Payments will average $9.46 per ton in Colorado and Kansas; CECIL LYNCH $9.87 in Nebraska and southern Wyoming; and $9.85 in Montana and northern Wyoming. Differences are due to variations in sugar Z-MSG Plant AUGIE BLANCO content. Compared with the all-time record-breaking crop of 1963 on Q-Ovid which growers received initial payment of $46 million, the 1964 STUB BAUER payment is based on lower yield per acre, lower total tonnage, higher S-Sterling sugar content and lower prices for refined sugar. RUBY REICHERT Mr. Kemp said: "This rear has not been as favorable to sugar beet people as 1963. The sugar price lrvel since Oct. 1 is more than M - Fort Morgan $1.00 per hag below returns for some months of the previous sales ROBERTA WEISGERBER vear. F - Scottsbluff · "Failure of Congress to act on the industry's plea for addi­ FARRELL CONN tional marketing privilege and quota, together with failure to settle RON ENGLAND foreign-country quotas, make for increasing uncertainty. R-Gering "Drought adversely affected spring germination of the crop RENA GROSS and in autumn prevented normal growth; also the ground became so hard that harvesting machines could not recover the total tonnage D-Bayard DICK PRIEST that was grown. "On the favorable side, sugar content was ahon avrrage and T-Mitchell harvest was accomplished without interruption. Progress was madt· JACK FULTON in selecting and use of weed killers. The rear demonstrated again B- Billings that in any season of average-to-good conditions, farmers will produce BILLIE VEIS superior beet results, maintaining the record of the sugar beet as MARY MANNI one of the foundations of western irrigated agriculture." 1\1 r. Kemp said additional payments to growers will he made, 0-Lovell VELMA COWAN under terms of the purchase contracts, on the basis of final sugar content of beets and net returns from sugar sold h~· the compan) FR-Fremont during the :.ales rear ending Sept. 30, 1965. RITA SWINT FY-Findlay WARREN BOWSER The front cover shows the Loveland sugar factory, HC - Horse Creek now in its 64th campaign, rising behind the nearby LOIS LANG contemporary structure of Monroe Elementary School. LX - Experiment Station LOUISE WEBBER RY - GW Railway DAVE GAW The Sugar Press CHI - Chicago Terminal MILDRED MICHALCIK THE MAGAZINE FOR GREAT WESTERNERS JAMES LYON, EDITOR Established 1917 • Vol. 48, No. 8 • Oct.-Nov. 1964 3 Three Big MIiis Hit 4000 Tons In Sllclng Whlle Fremont Breaks the 2000-Ton Barrier

Factory Rate Record Standard Date

Loveland 134.0% 4055 tons 3025 tons Oct. 28

Fremont 132.0% 2024 tons 1525 tons Oct. 9

Lovell 130.3% 2378 tons 1825 tons Nov. 12

Longmont 128.2% 4036 tons 3225 tons Nov. 8

Scottsbluff 127.5% 4010 tons 3145 tons Nov. 5

Gering 125.0% 2700 tons 2160 tons Nov. 3

Bayard 123.5% 2470 tons 2000 tons Oct. 23

Findlay 122.0% 1831 tons 1500 tons Nov. 2

Fort Morgan 119.6% 3470 tons 2900 tons Oct. 23

1963-64 CAMPAIGN (Final Standings) 1. Sterling 102.498 With the halfway pylon of the Pennant race almost 2. Fort Morgan 102.250 in sight, Fremont still holds the lead 3. Ovid 102.204 4. Windsor 102.161 in a flaps-up flight for the factory's first flag. 5. Eaton 101.630 But hard on the stern of the Ohio jet comes Sterling, 6. Mitchell 101.423 7. Greeley 101.158 with no flame-outs in the third period, 8. Lovell 101.140 winging along full throttle in a dash for three stars. 9. Gering 100.807 10. Bayard 100.533 Then there's Windsor, nearly always in the race, 11. Loveland 100.382 flying up from the pack to overtake Lovell and Mitchell, 12. Brighton 99.815 13. Fremont 99.778 the flagships this campaign for the north country. 14. Scottsbluff 99.756 And the winner looks like . . . 15. Billings 98.863 16. Findlay 98.753 (Sorry, the weather socked in and the tower lost touch!) 17. Longmont 98.608

4 The Pace for the Pennant

FIRST PERIOD SECOND PERIOD THIRD PERIOD (To Nov. 2) (To Nov. 16) 1. Fremont 102.371 1. Fremont 102.636 1. Fremont 102.564 2. Sterling 101.699 2. Sterling 102.099 2. Sterling 102.390 3. Lovell 100.955 3. Lovell 101.701 3. Windsor 101.699 4. Loveland 100.744 4. Windsor 101.392 4. Lovell 101.502 5. Mitchell 100.573 5. Loveland 101.221 5. Mitchell 101.461 6. Bayard 100.501 6. Mitchell 101.208 6. Loveland 101.332 7. Eaton 100.423 7. Bayard 100.990 7. Bayard 101.029 8. Windsor 100.411 8. Eaton 100.205 8. Ovid 100.982 9. Billings 100.091 9. Ovid 100.681 9. Fort Morgan 100.899 10. Findlay 99.738 10. Fort Morgan 100.419 10. Gering 100.794 11. Fort Morgan 99.664 11. Gering 100.346 11. Eaton 100.628 12. Ovid 99.654 12. Findlay 100.327 12. Billings 100.419 13. Gering 99.488 13. Billings 100.176 13. Findlay 100.274 14. Longmont 98.978 14. Longmont 99.345 14. Longmont 100.168 15. Scottsbluff 98.828 15. Scottsbluff 99.345 15. Brighton 100.129 16. Greeley 97.721 16. Brighton 99.331 16. Scottsbluff 99.740 17. Brighton 97.679 17. Greeley 98.841 17. Greeley 99.592 (Second Period Only) (Third Period Only) 1. Fremont 102.965 1. Sterling 103.023 2. Lovell 102.872 102.412 y ::JC y :!JC y 2. Fremont 3. Sterling 102.578 3. Windsor 102.369 4. Windsor 102.557 4. Fort Morgan 102.062 5. Ovid 101,917 5. Mitchell 101.947

5 • The "comeback kids" this campaign include the Nieder brothers-Otto at the top and Carl below, members of a pioneer Great Wes tern family who are both retired assistant superintendents with lengthy year-around careers. For Otto, this season marked his 52nd straight campaign, perhaps a record for Great Westerners. For Carl, it was his 49th campaign since he first became a Sugar Tramp back in 1910. Otto worked as a tareman for the second straight campaign at the Dixon receiving station north of Fort Collins, while Carl was a temporary warehouse supervisor at the Fort Collins factory. Carl, incidentally, put off a visit with his vacationing son in San Francisco to come back and square away the sugar stocks at Collins. He planned to leave the day after he was asked to take the job. The Neider brothers' century of sugar service started at Fort Collins. And they were preceded there by their father, Fred, who was one of the sugar boilers brought from the old country in 1905 to teach the exclusive craft The Collle-back Kids

to the young Great Westerners. Otto worked his first campaign in 1913 as a sample carrier and began his continuous service in 1917 at Collins. After becoming a sugar boiler himself, he moued ouer to Eaton in 1943, then back to Collins in 1945, where he became a sugarend foreman. In 1954, he was promoted to assistant superintendent and sent to Mitchell, where he took part in one Pennant victory and two Safety Awards. Otto retired there in 1963 and he and Helen moued back to their home town, Fort Collins. Carl began his year-around service at Fort Collins in 1913 after three earlier campaigns. He also became a sugar boiler, under his father's tutelage, and in 1917 moued to Loveland, where he became a sugarend foreman. In 1926, he was promoted to assistant 1 superintendent at Fort Lupton, a job he was to hold for 32 years. Carl went to Windsor in 1935, to Brighton in 1936, and back to Loveland in 1946, where he took part in one Pennant victory and retired in 1958. He ) and Mrs. Nieder continue to liue in Loveland and Carl takes an active part in civic and political work.

6 • At Billings, S. E. (Chilly) Childers returned to • Another familiar face around the Billings mil/- the mill again this campaign to help guide visitor tours. Harry Dernback, who also dates his campaigns back to 1916. A veteran of 44 campaigns before he retired in 1960, Before he retired in 1963, with more than 40 years of Chilly started his year-around career in 1916 at Longmont. continuous service, Harry knew more about the Billings He moued on lo Brighton, from 1930 to 1937; to Lovell, from beetend than any other man-since he spent 33 years 1937 to 1942, and then to Billings, where he was an as a foreman there. With his entire career spent at assistant superintendent until his retirement. Billings, Harry was the Whee/horse for seven superintendents.

• Two of the "comebackers" at the Loveland factory this campaign were Bob Gook ins, on the left, and John Price, both retired assistant superintendents at the mill. Bob put aside his numerous church and civic interests to take on the job of extra gang foreman, while John reported back again to conduct the plant tours for visitors. Bob began his sugar career nearly 50 years ago, working campaigns at Loveland starting in 1915; he joined the year­ around crew at Sterling in 1921. He later worked at Denver, Ovid, Eaton, Greeley, and at Loveland, where he retired in /960. John also became a Sugar Tramp about 50 years ago, at Sterling. He later served at Fort Lupton, again at Sterling, and then at Loveland, where he retired in 1958. Bob and John, along with Carl Nieder ( opposite page), worked together as the mainstay assistants at Loveland f ram 1946 until their retirements. John is the father of E. S. Price, sugarend foreman at Brighton.

7 • Trucks of beets converge upon the new Ogden Iron Works piler at the Wiggins station west of Fort Morgan. The worm's eye view at left shows the truck approach and dumping plat­ ' forms of the new hydraulic unit. The replacement of mechanical apparatus with hydraulic hoists offers safer and faster operation of the pi/er. The Ogden unit, with the double platform, can handle up to 500 loads of beets in JO hours. It is one of two bought by Great Wes tern last fall; the other was placed at the Ault station north of Eaton. Four new Siluer single-platform pilers, also operated hydraulically, were also purchased to facilitate the \ harvest. In all, Great Western used 186 ...... pilers to receive the crop this fall. ------'~-~.{~· ~--·-

Better Beet Receiving

• The photo above shows an overall view of the Ogden piler at Wiggins, while the bird's eye shot at left shows the pi/er dumping one truck on the right side and ready to lift the bed of the other truck on the left.

PHOTOS BY GEORGE WALTERS

8 • Sterling's new boilerhouse furnace provides • Asst. Master Mechanic Jake Lechman, at left, with some of the the backdrop for Asst. Master Mechanic George Sterling crewmen who helped to erect the boilerhouse. From Mark, at left, and Master Mechanic left: Mechanic's Helper Art Messersmith, Boilerhouse Foremen Willis Meyer, John Spall, who look pleased with the results of Al Artzer and Vernon We::ker. Jake himself was the "pusher" of the their work. George was in charge of installing construction work, Asst. Supt. Varian Wecker was in charge of the piping, and the controls and electrical work during the Asst. Supt. Clyde Pfeifer was the supervisor over the entire project. construction of the compact boiler last summer.

Little Visits to Famous Sugar Mills

• Campaign-time always coincides with the introduction of the new car models. Here at Sterling, Asst. Supt. Varian Wecker, standing, and Master Mechanic Johnny Spall look over the Bull-tongue Bearcat, a fin-spring fastback in the latest continental styling. The huge engine, mounted in the rear, displaces at least two horses, harness and all, while the oak spokes and high-pressure racing tires offer a solid ride at turnpike speeds. The Bear­ cat also features, at no extra cost, a built­ in air conditioner for summer motoring comfort. In the winter, it functions as a refrigerator unit for a portable bar in the case the driver (not the car) needs anti­ freeze. It also comes equipped with crash helmets like those worn by the prospects here. The fire hose is an optional extra for use in emergencies. At the time of this photo, Varian was about to risk his right arm on the self-starter, while Johnny was kicking one of the tires. Since he was wearing his safety shoes, there was no lost time.

9 ...

It's too early for 1964 figures, but conservative estimates put sales substantially above last year. Every major company The has its own low-calorie drink, and the same is true for most of the smaller companies. One survey indicates that 45% of all homes consumed diet soft drinks last year. It is fair to assume that this figure was ex­ Challenge ceeded in 1964. I ask you to keep in mind that the soft drink industry is sugar's number one customer. It accounts for about 15% of all sugar consumption. Some sugar people have comforted themselves about the of stampede to diet soft drinks by suggesting that they are being used by weight-watchers who ordinarily would not purchase a bottled beverage-that this is essentially new business rather than a loss of sugar-sweetened drinks. This may be true in part. Yet Synthetic Sweeteners in the long run the popularity of no-calorie, low-calorie products must subtract from sugar consumption. Nor are soft drinks the only products in which synthetic sweeteners are challenging sugar. On the table at home, or in By NEIL KELLY restaurants, synthetics have already taken some of sugar's mar­ kets. Dollar sales of low-calorie foods in chain stores have in­ President, Sugar Information, Inc. creased 65% in five years. The average chain food store is esti­ mated to carry l lO low calorie items. There's nothing hush-hush about artificially-sweetened foods and beverages. Some qualified sources report that the combined promotion Every sugarman should read--yes, study­ efforts for non-sugar soft drinks this year may total 35 million dollars. Add to this figure the amount spent to promote synthe­ these remarks about artificial tic sweeteners for table use. Then add the sizeable expenditures in trade advertising to convince food packers that low-calorie sweeteners delivered to the Sugar Club products are money-makers. On top of this, tack on the dollars being spent to promote diet foods-the low-calorie salad dress­ in New York last Oct. 28. ings, the artificially-sweetened breakfast foods, the fruit drinks and jams and jellies and canned fruits and puddings and even Mr. Kelly reviews and sums up an pharmaceuticals. If advertising and hard-hitting promotion have the slightest impressive case for sugar- chance of creating new purchasers for non-calorie products, that effort is being made with a vengeance. In newspapers, in maga­ and also for the individual consumer. zines, on radio, on television, by mail and by phone, millions of messages are hammering home the concept that artificially­ sweetened foodstuffs belong in the family diet. Where low-calorie e Every man in this room is affected directly-in the pocket­ drinks and foods were once confined to the diet counters of food book-by the challenge of the synthetic sweeteners. I want to stores, plainly marked for diabetics and others on special diets, discuss with you the nature of this chall enge, its dimensions and today these products arc freely dispensed through the store and its impact. I want to tell you what we're doing to meet it. are being purchased for young and old, well and ill, overweight Let's beg in by asking a question: What are these synthetics? and underweight. You know the answer as well as I do, but a 60-second review may Before I go further, I want you to know that in dealing with be helpful. the synthetics we have not relied on advertising and public rela­ The old-timer among the synthetics is saccharin, which be­ tions alone. We have also done some of the original research in came generally available in the United States about the turn of the field. the century but has never had a great deal of commercial signifi­ More than ten years ago, Sugar Research Foundation was cance. It is about 300 times as sweet as sugar. The Johnny-come­ one of the sponsors of studies at Harvard which demonstrated lately in the field is known chemically as sodium (or calcium) that the synthetics are useless in weight-reducing programs. And cyclohexylsulfamate or, more simply, cyclamate. It is about 30 the Foundation has made a number of studies of taste and Aavor. times as sweet as sugar. The taste and flavor of synthetics are not the taste and Aavor of However, the products most widely used today are mixtures sugar, and the differences arc detectable no matter how the of cyclamatc and saccharin-usually 90 percent cyclamate and Aavor is masked by other ingredients. We have determined these 10 percent saccharin-which are marketed under such trade names facts, and we can conceive of no more research that would be as Sucaryl, Swect-10, Sweeta, and the like. One pound of the pertinent at the moment. mixture is equivalent in sweeting power to 57 pounds of sugar Those of us whose business is sugar cannot shrug olf the and, again in terms of equivalent , the synthetics arc far, challenge. It won't go away because we don't like it. It will not far cheaper than sugar. Within the last two weeks, Abbott Lab­ shrink because we disagree with its premises. The challenge exists oratories, the principal producer of cyclamates, reduced the whole­ not only because synthetics are benefitting from a wave of pro­ sale price to 85 cents a pound. Divide that by 57 and you can motional enthusiasm, but also-and more importantly-because understand what I mean when I said the synthetics are far, far the American public is apparently more concerned than ever with cheaper than sugar. dieting. Not long ago, Chemical Week magazine presented a fairly Now let's concede that the synthetics are cheap, and that detailed report on the current boom in synthetics. Perhaps you they are sweet. Need we concede anything more? The answer is saw it. In any event, here arc some of the quick facts from the no. They are not sugar substitutes. They are not foods. They article. can't build desirable properties into other foods like sugar does, In 1963, 4.5 million pounds of synthetic sweeteners were pro­ and they can't enter into the reactions which are characteristic duced and sold in the United States. This was equivalent in of sugar in a variety of processed foods. In many instances, the sweetening power to 270,000 tons of sugar. formulations of familiar food products must be drastically changed In 1964, the report Mated, volume is expected to reach 9.5 to accommodate their use. But most important, they raise two million pounds, equivalent to 360,000 tons of sugar. basic questions: Now 360,000 tons is a small fraction of the total United First, has the safety of their use been demonstrated for pcr­ States sugar consumption. But says Chemical Week, in the next wns of all ages and in all conditions of health? four years demand for synthetic sweeteners should increase. Second, arc they useful in weight-reduction or weight-control The cyclamate manufacturers are not patiently waiting lor programs? an increased demand. Far from it. They are building the new You may be certain that the first of these questions was not plants now. In fact, if all the blueprints and projects for cycla­ raised by the manufacturers of cyclamates, or by those who in­ mate sweeteners alone are completed, capacity for these chemical troduce synthetics into processed foods and beverages. products will soar from 6 million pounds a year to 25 million Indeed not. pounds, equivalent to 750,000 tons of sugar, by 1967. And while The question was raised by no less an authority than the the plants arc going up, the price of synthetics is going down. Food and Nutrition Board of the National Research Council­ Synthetit-s have made their most dramatic increases, of course, National Academy of Sciences, and more recently by publications in the soft drink field . It's estimated that sales of the low-calorie of the medical profession. The Food and Nutrition Board has drinks doubled from 1961 to 1962, and doubled again in 1963. this to say in its Policy Statrmcnt on Artificial Sweeteners:

10 "The board is impressed with the fact that cyclamate has As you will realize, information that impresses teachers physiologic activity in addition to its sweetening effect, that pro­ eventually reaches their students. Home economics students are longed experience with its use has not accumulated, and that tomorrow's consumers, and tomorrow is nearer than you think. little is known of the results of its continued ingestion in large Home economists in business and government are the food edi­ amounts in a variety of situations in individuals of all ages and tors, the home-making advisors with utilities companies, the con­ states of health. The priority of public welfare over all other sumer consultants and the home demonstration agents who reach considerations precludes, therefore, the uncontrolled distribution and influence millions of wives, mothers and mothers-to-be. of foodstuffs containing cyclamate. Another public relations activity has taken the form of a "On the other hand, available data on the tolerance level series of releases to newspapers and magazines on the futility of of cyclamatc make it reasonably certain that no nutritional or fad diets, and other material bearing on the ineffectiveness of public health problem will result from the carefully controlled synthetic sweeteners for weight control. We have made certain use of cyclamate as a non-nutritive sweetener in 'special purpose that daily newspapers and trade publications are fully informed foods'." about our advertising campaign. We have been working with The report goes on to point out a distinction between the columnists and syndicated writers to obtain still further coverage use of synthetics in 'special purpose foods' and their use in bever­ of the sugar story and our basic propositions. ages "because individuals may ingest cyclamate in excess of safe These efforts, I need not tell you, are bearing fruit. Editorial limits of normal consumption of cyclamate-sweetened soft drinks, comment on sugar versus the synthetic sweeteners has been ap­ whereas the danger of consuming excessive quantities of cyclamate pearing with greater and greater frequency. We're in the news. in artificially-sweetened 'special purpose foods' is remote." We arc also engaged in bringing out a series of publications In other words, in limited quantities, in carefully-controlled on sugar in the diet. One of these is addressed to consumers, and use of 'special purpose foods', the quantity of cyclamate consumed discusses how to diet effectively-without synthetic sweeteners. may not pose any health problem. But using synthetically­ Another is a guide to home economists on the part sugar plays in sweetened soft drinks, at the normal rate of soft drink consump­ baking, cooking, and jelly making, preserves, and other tion, is something else again. areas of food preparation. Next year we hope to extend our pub­ Now to the second question. Arc the synthetics useful in lications in other directions to reach more groups. weight-reduction or weight-control programs? In conducting this program, both the advertising phase and Some of the current advertising might lead you to believe so, the public relations portion, we feel we arc performing a public but I have never heard of anyone who became fat from using service. The safety of ingesting large quantities of cyclamate has soft drinks-the regular, sugar-sweetened soft drinks, that is-nor not been established for persons of all ages and states of health. have I ever heard of anyone who lost weight by shifting to syn­ Moreover, the promotion of cyclamatc-containing products as a thetics. In normal persons, loss in weight or gain in weight de­ way to lose weight is a crass, misleading attempt to cash in on pends on the total intake of calorics in relation to physical the weight-consciousness of a great many Americans. In calling activity. If you ingest more calories than the body requires you're attention to the facts about these synthetic products we feel we going to gain weight. If you ingest fewer than the body needs, are doing something which is in the broad intereMs of the public, you'll lose weight. On this point let me quote once more from as well as in the obvious interest of the sugar industry. the Policy Statc•mcnt of the Food and Nutrition Board: Everyone who has a stake in the well-being of the sugar "Regardless of viewpoint, the fact remains that sugar is a industry has a stake in the program I have described, even source of energy, whereas the non-nutritive sweeteners arc not. though some of you may not recognize it and some of you may There is no clear justification for the use of artificial sweeteners not want to recognize it. But the fatts are clear. by the general public as a weight-reducing procedure, even though Sugar, a food, has competition from a non-food on a scale sweet-tasting food is recognized as giving a psychological 'lift' to heretofore unimagined. many individuals, and even though the substitution of a non­ Promotion of the synthetics will continue. They must be nutritive sweetener for sugar does decrease the caloric content of faced and beaten back by using all possible means of advertising, the food in question. public relations, information and education. To do the job prop­ It is emphasized strongly that the availability and consump­ erly we need more money. This year we drew on our reserves, tion of artificially sweetened foodstuffs have no direct influence but that can't continue indefinitely. It is incomprehensible to me on body weight, nor are the foodstuffs in question of any im­ that producing areas which put so great a store on the United portance in weight-reducing programs except as they are used States market-The Philippines, The Dominican Republic, Mex­ in feeding regimens in which the total intake is supervised and ico, Peru and Brazil, as examples-do not recognize a responsi­ controlled." bility which is clearly theirs. One more quote, this from Dr. Frcdritk J. Stare, chairman What can you do about it? of the Department of Nutrition at Harvard. Speaking at the First of all you can talk. You can talk to your friends, neigh­ Newspaper Food Editors' conference in New York City earlier bors, and business associates. this month, he said: You don't have to be a chemiM to question whether nutri­ "I know of no evidence that they (synthetics) help in weight tional blanks should be fed without limit to the youngsters of reduction and of some evidence that they no not ... this nation. And you don't need specialized knowledge to doubt "Let's not go overboard on synthetic sweeteners. After all we that the use of synthetics, without any other adjustments in the do need calories, sugar in moderation is not harmful, and some diet, will give a middle-age woman a sylph-like figure. To those carbohydrate is necessary in the diet to provide the sugar of the of you who arc sugar brokers, let me say this: There's a long blood, . hard battle ahead, I certainly expect every one of you to take "Those who think their weight problems will be solved by advantage of an opportunity to get into a fight. artificial sweeteners arc in for a disappointment as they were with the nonsense that calories don't count." These are reassuring statements but they are meaningless if they arc not accepted by the consuming public. And trying to Now, turn the page persuade these consumers is what we have been doing for many months past. I'll describe it briefly. . .. to see one striking example of One of Sugar Information's major activities has been an ad­ vertising campaign questioning the value of synthetic-sweetened Great Western' s own program soft drinks. This campaign was timed to peak during the soft drink season, from June through August, and its lirst phase will to inform the consumer about the vital wind up next month. I am sure you have seen some of these advertisements. It would have been hard to miss them. They ran food value of sugar. in Life and Time, in Reader's Digest and Look, in McCall's, Ladies Home journal, Saturday Evening Post, and Saturday Re­ It's just one of many advertisements, 1· view. Out on the West Coast they also appeared in Sunset. Our ads were designed to arouse controversy. They did. They were stressing the energy in CW Sugar, designed to shake the reader into taking a hard look at synthe­ tics and their claims. We believe they have succeeded. that appears regularly in newspapers Parallel with the advertising campaign we have been en­ gaged in a number of public relations activities. We have issued a newsletter to home economists in education and in industry, and national periodicals. which has been acclaimed for its interest and informative con­ tent. The first issue discussed "calorie clamor"-thc claims of the For another, read the infv rmative synthetic sweeteners and the scientilic evidence against their value. A second issue is now being published. display on the back cover.

11

"Sugar is a must at our training table. We even use it during games to give the boys an energy lift. Fact is, everyone needs extra fine sugar ... there is no substitute for the granulated nutrition, flavor and energy it provides." BEN MARTIN, Head Coach, United States Air Force Academy

THE GREAT WESTERN SUGAR COMPANY THE GREAT WESTERN SUGAR COMPANY GW Pure Sugar is grown, refined and consumed in America by Americans. You cannot buy a whiter, purer or sweeter sugar anywhere in the world! Among the Personnel

• Linda Enwall, center, daughter of Fran and the late Les Enwall of Scotts­ bluff, was homecoming queen this fall at Scottsbluff College. Linda, a sophomore honors student, is f tanked by her attendants, Linda Greathouse of Alliance, at left, and Conni Stott of Harrisburg, Neb.

J • ,,/ I\ • It's an Eaglc> Scout badge for Ruby Reichert, superintendent's :., clnk at Sterling- or rather, for her son, Tommy, who's shown pinning the award on his proud mother at the Court of Honor in the presence of Sterling Scoutmaster Cliff Peters.

• Wedding bells rang Aug. 30 for Janet Bush, daughter of • Three little Indian maidens-who are Mr. and Mrs. Herb Bush daughters of Gering Sugar Tramps, really-won of Longmont, and Richard King. first prize in their division of the Kiddies Parade They now live at Fort Collins, during the Oregon Trail Days. They are where he's taking his doc­ Robin Kay and Paula Jane Sinner, daughters of torate. Janet's father works Mr. and Mrs. Marvin Sinner, and Judy Sinclair, at the Experiment Station. daughter of Mr. and Mrs. Floyd Sinclair.

14 It's almost a distaff staff in the offices this campaign at Scottsbluff. Bonnie Cross, And here's another view at wife of Cashier Don, sits at le(t with Evelyn Betz. District Secretary "Mac" Scottsbluff. Dick Smith sits in front with McElroy stands at left with Erma Waggoner, wife of H. T. at Gering; Melva Guard; Cashier Don Cross at le( t and Asst. Frieda Conn, wife of Supt's Clerk Farrell; Helen Roberts, and Diana Herdt. Cashier Cliff Seif( ert in the rear. And Vi Whittier, wife of Asst. Supt. Jack, who's not in the picture Dick is the son of the late because she was behind the camera. Alice Smith Crosley, who was steno at Brush and then clerk at Greeley.

• F/9/30-We extend deepest sympathy of service with the Company. Schmidt, Sept. 17. to the family of Asst. Supt. Lester L. En­ Miss Guyla Walker of Scottsbluff was Daughter, to Dr. & Mrs. D. L. Conn, wall, whose accidental death on Aug. 31 the winner of a $250 scholarship awarded Galveston, Texas, Sept. 13. Valerie is the was a cause for sorrow among us all. Les by the employees of the Scottsbluff mill. granddaughter of Mr. & Mrs. Farrell Conn. fell from a ladder in his garage at home We hope this will help Miss Walker go a Two daughters of Andrew Sanchez, feed and suffered a severe head injury. Les long way in her quest for a higher educa­ yard employee, were seriously injured when had been assistant superintendent at Ger­ tion. they were struck by a pickup truck while ing and Scottsbluff since 1959; prior to It seems we had a lot of interest in the walking across a highway intersection at that time he was assistant at Eaton and Little League baseball program this sum­ the east edge of Scottsbluff. Gloria, age had served the Company in various capac­ mer. Jerry Fertig, a member of the 23 6, and Mary, age 10, are both recovering ities at several other Colorado mills. club, was an umpire. Milt Muth, Norm satisfactorily. With campaign about to start, congrat­ Vogel and Ron England were managers Dick Smith moved here from Greeley to ulations are in order to several men who for the 23 club. Harry Floth managed a take over the timekeeper position vacated were promoted: Norman Vogel to Steffen team at Minatare. Keep up the good by Jack Fulton, who was transferred to house foreman; Clarence Schmidt to Stef­ work, boys. Mitchell as timekeeper. Dick and family fen house foreman; Irvin Zitterkopf to Scottsbluff mill got quite a revamping are now living in Scottsbluff. sugar boiler; Rudy Temple to sugar boiler, this summer. Six white and four hi-raw Bob Vandel, who has been one of the and John Arends to sugarend foreman. centrifugals, plus auxiliary equipment, were engineers in the District Office at Scotts­ Good luck, boys. installed. Six hydro-shock filters replaced bluff has been transferred to Denver and Our three bowling teams sponsored by the old second presses. A new rock drag will be traveling engineer for four Colo­ the Union did real well this summer. was put in. There were many small rado factories. Teamsters Red, composed of Dick Kraus, changes and a lot of general overhauling. Mary, daughter of Mr. & Mrs. Cliff Jerry Fertig, Milt Muth, Clarence Schmidt, With all this excellent equipment we Seiffert, and Linda, daughter of Mrs. Les Lou Reiselman, and Irv Zitterkopf, took should have a good campaign-after the Enwall, were among the 10 candidates se­ first place. Teamsters Blue took second "bugs" are taken out, of course. lected to be Homecoming Queen at Scotts­ place, and Neal Westervelt of Teamsters Births: bluff College. Gold was awarded a belt buckle for the Son, William, to Mr. & Mrs. Jim Acker, We welcome Bob Gwin from Bayard as best improved average. Nice going, boys. Aug. 29. the new assistant superintendent at Scotts­ Joe Stromski seems to be enjoying the Son, Andrew, to Mr. & Mrs. Alfred bluff. The Gwins plan to continue living good fishing in the North Platte Valley. Starkey, July 19. at Bayard until school is out. Joe retired as a sugar boiler after 37 years Son, Darvin I.cc, to Mr. & Mrs. Clarence -Farrell Conn & Ron England

15 The power incorporator draws the attention of four And here's Vice President Fred Holmes, at left, with members of the CW Agricultural Advisory Committee meeting Manager Ralph Hettinger of Billings, along with Manager Bill at the Longmont Experiment station. From left: Manager McGuffey of Mitchell at left rear and Agricultural Supt. Lee Butler of Greeley, Labor Commissioner Cal Smith Herb Pearcy of Wheatland, partially hidden. of Denver, and Managers Leonard Henderson of Scottsbluff and LaMar Henry of Brighton.

Experiment Station Manager Ralph Wood, left, Station Agronomist Herb Bush, left, looks over discusses the events of the africultural session with District some of the beet seed plots at Longmont with Dick Wagner, Manager Dave Sunderland o Fremont. seed foreman at the Experiment Station.

• LX/9/25-The CW Agricultural Ad­ Aug. 30 at the First Congregational Church research work in the neurological labora­ visory Committee met at the Experiment in Longmont. Janet was graduated from tories. Station on Aug. 6. They reviewed the CSU in June, 1964, where she majored in Naturally, the wedding was the high­ herbicide work being conducted by the occupational therapy. Richard is working light of the Hickmans' vacation to the Company and made plans for the use of toward a Ph.D. in atmospheric science at Midwest, which included sightseeing Chi­ herbicides by the growers in 1965. CSU. They are now at home in Fort cago, Milwaukee, and other points of in­ It was possible for the Committee to see Collins. terest through Minnesota and South Da­ firsthand the action of various chemicals Mr. & Mrs. Don White (Pat Bush) kota. and the performance of different incorpo­ plan to move soon to Austin, Texas, where Mike & Mardelle Lierman were happy rating tools inasmuch as three acres of Don will be employed by the U.S. Geo­ to announce that they became grandpar­ the Company farm were devoted for the logic Service, working on ground water ents with the birth of their first grand­ demonstrations. surveys. Don has just completed work on son, Robert Ray, to Don and Cathy Lier­ Ralph Wood and Bob Oldemeyer flew his master's degree in geology at CSU. Pat, man, on July 27. to Ohio on a business trip on Sept. 8. who received her master's degree in math­ Quite coincidental and worth noting are They viewed the sugar beet crop in the ematics from CSU, has been programming the following dates: Don and Cathy were thumb area of Michigan, which is very data in atmospheric science for electronic engaged on the 27th of July, 1962, mar­ excellent this year because of timely rains. computers. ried on the 27th of July, 1963, and Robert Traveling on to Ontario, they saw experi­ Gerald Hickman, son of Ray & Mar­ Ray was born on the 27th of July, 1964. ments conducted by C & D, the Ontario jorie Hickman, was married to Doree Don is one man that shouldn't have any Experiment Stations at Ridgetown and Dumont on Sept. 7 at her home in Mt. trouble remembering future wedding anni­ Woodslee, and viewed the extensive weed Morris, Ill. Among others in the wedding versary dates! control plots and row width and spacing party were the Hickman son-in-law, Larry Joe Cardenas and family spent a week's experiments. On the flight back, it seems Oliver, who served as usher, and their vacation with Joe's parents in Manzanola, that they had a celebrity on the plane­ granddaughter, Raylynn Oliver, who was Colo. Joe is a top assistant in and around Rocky Marciano-and didn't realize it un­ an adorable flower girl. Gerald is an the greenhouse. til about 100 miles out of Denver. honor senior medical student at Colorado Also vacationing in Colorado in August Janet Bush, daughter of Herb and Bessie University School of Medicine in Denver; were Mary Jensen and her two daughters, Bush, was married to Richard King on Doree is also at the medical school doing Linda and Judy. They took a 4-day trip

16 to the southwest, staying at Leadville and the last part of August and, as they were As of this wntmg we are just getting visiting the famous mines, then traveling traveling through western Wyoming, a things in shape to kick off campaign on through Ouray, Silverton, Gunnison, Mont­ car made a left turn into the side of Sept. 30. Among our new equipment, we rose and Durango, where Fiesta Days were them. The whole right side of their car have another automatic white centrifugal, in progress. They toured Mesa Verde and was pretty well banged up. There were boiler feed pump and automatic third came back through Alamosa, the Great six occupants in the car, and no one was presses. We also have a new dust col­ Sand Dunes and the Royal Gorge. injured. With a little inconvenience to lector in the sugar warehouse and in the Vacationing in the northern area were everyone, with doors and all, they made pellet house. We have also installed a Bob Oldemeyer and Family during mid­ it to Canada and back. Fourth slicer, brought down from Ft. Col­ August. They visited Yellowstone National Miss Susan Minnick left this week for lins. All of these should help to ease the Park and fished the Galatin and Madison Gunnison, to enroll at Western State Col­ pressure on the various ends. Rivers of Montana without great success. lege. She is the daughter of King & Eliza­ -Jim Neal Bob visited with Mitro Afanasiev at Mon­ beth Minnick. Susan graduated in the tana State College at Bozeman and ob­ class of '64 at Loveland. She is planning served the rhizoctonia plots at Huntley, to go into social work upon completing • Z/9/25-0ur 10th Campaign ends to­ and also various other plots in the north­ college. day and it's been a long one. ern area. Among the newly married couples in House Mechanic Jake Spadi and Handy­ Kris Oldemeyer, daughter of the Bob our town are Mr. and Mrs. Jack Cruise. man Gary Warner are the newest fathers Oldemeyers, was grand champion gardener Jack and Miss Kay Walter exchanged vows here. They were both presented with at the Boulder County Fair for the second in Loveland on Aug. 28. boys. year in a row. Jan Oldemeyer starts her In the way of promotions this fall: Quotes from MSGers: sophomore year at CSU this fall. Dan Harmel moved from the station Ben Sobeski--"Pigeons arc my hobby." Bob Abrams and family also toured the group to Steffen house foreman; Adron Carl Meister-"I know it." southwest country of Colorado, traveling Sharp, also of the station group, to sugar Willard Henry-"That mower just over the Million Dollar Highway and boiler; Robert Flint was moved from pulp pulled my fingers in." visiting Mesa Verde the latter part of Foreman to a shift warehouse foreman. Bill Ashton-"Safety First." August. On Sept. 19 two buses were chartered Leon Fuller-"! just slipped." Camping in the mountains brings great to transport some 60 of us to the Coors Alvin "Dutch" Schwalm and Johnny enjoyment to the Ed Sullivan family, Brewery at Golden. The trip was spon­ Moscr-"Booze is the only answer." which they did on several different oc­ sored by Local 1069. After the tour we Leonard Roe-"l'll take the Four dog in casions this summer, one being a trip to stopped at the Little Banquet For lunch. the tenth." Glacier Basin near Estes Park. Among the invited guests were Supt. & Fred Woelfle-"l'll get it done easily." Faye & Mary Florea and children, Jan­ Mrs. Ev Lingle, Master Mechanic & Mrs. Benny Vigil-"We wee) get eet feexed, ice & Ricky, and their new "covered Kermit Beal, Joe & Beverly Wagner, and Meester Heinz." wagon," pioneered to the west coast the Bill Peterson. Dorothy Pfief-"Those stairs are awful." back way, via U.S. Highway 50 through President Paul Branstner said that the Phillip Haas-"You bet." Utah, Nevada (with a stop-off of 3 hours trip was a real success. There were a few Dudley Husz-"Draw Four." in Reno, looking for the jackpot, but it last minute cancellations, but on the Dick Christenson-"1'11 just carry it." wasn't there-"all lemons," says Faye!). whole, everyone had a good time. It was Larry "Lean" Bacon-"The worm goes They spent a few days in San Francisco, agreed that they certainly make a lot of with the apple." and traveled up coastal Highway 101 to beer in that place. I saw Chief Chemist Harold Camp of Portland, viewing the giant redwood trees New grandparents this week were Har­ Sterling at the Estes Park Sugar Tramp of Northern California enroute. The kids old and Viola Maisch. Their daughter, Party, and he suggested I mention him in had fun driving beach buggies, and not Mrs. Judy Morley, gave birth to a 6½ this column. So here it is: to be forgotten is the taste of delicious pound girl on Sept. 19. Lynn Ann is the Harold Camp was there. oysters, crab louie and lobster of that name of the new baby. -Augie Blanco country. Seems the order of each day was staying at motels with swimming pools ( don't really call that roughing it, do you???). Faye says he burnt up 7 or 8 rolls of film which will be used in the future to look back and see where he spent his summer's wages! These days you might Find Dick Wagner harvesting sugar beet seed with Alec Dies­ ing and his crew on the western slope and in and around Longmont, or Ken Wallace picking up sugar beet samples in the Plainview, Texas, area. -Louise Webber • V/9/14-The long Labor Day week end certainly took its toll for us. Phil Kern • and his new wife of two weeks were tour­ ing down around Durango when his car dropped off of the shoulder of the road. Rolling, the car was a total wreck. Phil was put in the hospital in Du­ rango for four days and then transferred to Ft. Collins. There doesn't seem to be any broken bones, just a badly bruised body. Mrs. Kern was not hurt. Phil is expected back just before campaign. Phil's new wife was the former Miss Hazel Brandis of Ft. Collins. They were mar­ ried on the 16th of Aug. Another casualty over the long week end was Harold Arndt. Hoppy went on a fishing trip up the Big Thompson Canyon, and there are a lot of rocks up there. It seems that he had his waders on and was coming down a hill, when he caught his foot between some rocks and twisted it. Hoppy's foot was broken. Four Love!and Sugar Tramps proudly_ display their factory's sparkling new Some more along the lines of accidents: U.S. Filter station. From left, Asst. Supts. Dave Woelfle and Don Morris, Centrifugal Carl Glassgow took off for the northwest Foreman Ralph Smith and Handyman !ohn Pineda.

17 • FR/10/7-Asst. Supt. Jerry Shannon, along with his family, left for Brighton on Sept. I to fill a like position there. We hated to see the Shannons move, but Fre­ mont's loss will be Brighton's gain. At this time, we'd like to welcome Gene DeManche and family to Fremont. We know they'll like it here. Gene was beet­ end foreman at Ovid and fills the assist­ ant's vacancy left by Jerry Shannon. By the way, Gene's address here is 1404 Township Line Road, Rt. #3, Fremont. Also leaving us for a promotion is Extra Station Man Bill Swint, Jr. Bill is being transferred to Findlay to train as a sugar boiler. Lots of luck, Bill, we all know you can do it. The annual NOSCO precampaign din­ ner-dance was held at Serwins on Sept. 12, with Howard Haubert and Dick Saionz in charge, assisted br Alfred Schmidt and Dale Huber. A rea good time was had by all. Now that we're again in the swing of Fremont Master Mechanic Oak Miller, second f ram right, presents a watch campaign, we'd like to welcome back all to Asst. Supt. Jerry Shannon at a farewell party upon his transfer to Brighton. At left of our former employees and new ones as stands Manager Gordon Rudolph with Asst. Supt John Homan and well. It seems so good to see all those at far right, Asst. Supt. Al Schmidt. familiar faces around the factory, and hope they return for many more years to come. • W/9/21-ACter being with us for just We recently welcomed to Windsor and -Rita Swint 2 years Asst. Supt. Earl L. Morgan has to this factory our new Asst. Fieldman departed for Bayard where he will be as­ Jim Moravek and wife, Charlotte. They sistant. Earl came to us from Longmont come to us from Hemingford, Nebr., and where he was sugarend foreman. We will Jim is a graduate of Chadron State Col­ miss Earl and wish him the best of every­ lege. thing in his new location. Jim and Charlotte have been living-up Earl will be replaced here by Delbert our cool weather altho some of the natives C. Smith, who comes to us from Bayard were complaining a bit about the "heat." where he has been sugarend foreman. We Harvest time is just around the corner welcome Del and his family to Windsor. when Jim will receive his baptism of fire The best wishes of the entire mill go on the beet firing line and we know he to Mrs. Shirley Tregoning, our stenogra­ will like it. pher, who resigned to accompany her hus­ -Paul Brown band, Merrill, to Peetz, Colo., where he will serve as assistant superintendent and principal in the Peetz school system for the current year. Shirley came to us in • G/10/ 23-The hearts of all the per­ June, 1956, changing her name from sonnel at Greeley and many others were Schmidt to Tregoning when she and Mer­ saddened recently upon hearing about the rill were married on June 2, 1963. Taking death of Marie Stevens. Marie was the over for her sister will be Carol Schmidt wife of Fieldman Ted Stevens, who just and we welcome her aboard. Carol has retired after 40 years service with the been employed at a legal £irm in Greeley Company. Marie had been employed up and we know she will find her training through last campaign as a weigher at there will serve her well in this new work. a receiving station. • W /9/8-Congratulations were extended We have a new face on the field force to the following personnel who received at Greeley this campaign in the person of promotions during September: Jim Moravek, who is looking after the Here's Carol Schmidt, the new Robert Margheim, station A man & Creeley tarehouse and receiving station and steno at Windsor. A native of Windsor, sugar boiler who was transferred to Eaton the Auburn beet dump. Jim and his wife, she's the daughter of Mr. and Mrs. as sugar boiler. Ray Kaup, station A man­ Charlotte, reside in Windsor. Henry Schmidt. Carol replaced her sister, sugar boiler to sugar boiler. Emanuel Fel­ The factory crew started this campaign now Mrs. Merrill Tregoning, who ker, sugar boiler to sugarend foreman, with the same key personnel that worked moved with her husband to his principal and August Eiring, stoker tender to boiler­ here thru last year's campaign. post at Peetz High School in Colorado. house foreman. -Bud Sorensen

Asst. Supt. Bill Rutz of Windsor, Master Mechanic Eddie Williams And here Top Mechanic Buggs Jacoby left, receives his 20-year GW pin from of Windsor, left, presents a 15-year pin of Windsor, left, receives his 20-year GW Supt. Jim Amos. to his assistant, George Schneider. pin from Supt. Amos. l8 At Gering, retiring Asst Supt. At Scottsbluff, Sugar Boiler Joe At Greeley, Fieldman Ted Stevens J. B. Olsen receives the best wishes of Asst. Stromski displays his retirement certificate shows his retirement award at a gathering Oley Goos, right. J. B. received a on his last day of 37 years of honoring his 40 years of mineral light to spark his rock-hounding. Great Wes tern service. service with the field force.

• R/8/19-We are happy to have the re­ from dryer foreman to sugar boiler, Del­ cent replacements at Gering. Supt. Tyler bert Vogel from dryer fireman to dryer W. Miller and family moved into the foreman, Jerry Muhr from sugar ware­ clubhouse the first week in August. Ralph house foreman to sugar boiler, Emery Bristol joined us Aug. 10 to fill the vacancy Sherfy from centrifugal foreman to sugar left by Asst. Supt. Jim Olsen's retirement. warehouse foreman and LeRoy Shimp We understand he has located a house and from sugar boiler to sugarend foreman. will move his family here soon. A hearty Congratulations also to this smiling group. welcome is extended to the newcomers. Seaman Mike Stone was home on leave Russ Dilley stopped by and informed us in September visiting his folks, Supt. and of a new grandson born to his daughter Mrs. Jesse Stone, before reporting to San Pat on July 19. He is LeRoy John Mat­ Diego for assignment to the U.S.S. Charr, ticks, Jr., and will have a few months to a submarine. wait to get acquainted with his father The Jack Elliotts had a nice vacation in who is serving in Okinawa with Naval August, visiting many states in the South­ Security. Russ participated in the annual west and Mexico. Their son, John, who At Gering, Cashier Joe Lawson Panhandle Open Horseshoe tournament was a sophomore the past year at the presents a 5-year GW pin to held at Kimball recently. Participants were University of Arizona, returned with them. Steno Joyce Drumheller. from Nebraska, Colorado and Wyoming. Their daughter, Candy, will attend Chad­ Russ won first place in Class B. ron State Teachers College this year as Aug. l marked the beginning of retire­ a freshman. ment for Asst. Supt. J. B. Olsen. If he Fieldman and Mrs. Gordon Hobert at­ didn't start his GW career at Gering, at tended the wedding of their daughter, least he was here in the early days, was Barbara, to Ed Perez at Glendale, Calif., trans£erred to other mills, but finished his in August. Barbara and Ed are graduates job here with fellow workers of years ago. from Los Angeles State College and he is There is usually a tear quite close to being presently employed as a chemist by the shed even though congratulations are be­ Mobil Oil Co. ing extended at the same time as that Kenny Hobert will be a freshman at last day on the job comes to a close. The Wyoming University this fall. crew presented Jim with a fluorescent Mrs. Pamela Sheldon and daughter, mineral light to add to the enjoyment of Leslie, were summer vacationers at the Jim's favorite hobby, rock hunting. We home of her parents, Fieldman and Mrs. wish the best for the years ahead for both Augie Heldt. Jim and Vinta. John Lovell and family vacationed in -Rena Gross the Northwest, enjoying Washington and Canada. At Scottsbluff, Sugarend Foreman • D/9/25-Campaign is upon us and we Jim and Yvonne Davidson had a be­ Virgil Wecker, left, receives his JS-year are looking forward to a very good one lated honeymoon, going to Canada in GW pin from Asst. Supt. Jack Whittier. at Bayard. Our new sugar bins have just their new camper. They also visited Yogi been completed under the supervision of Bear in Jellystone Park. Supt. Jesse Stone, and they have already Mr. and Mrs. Ed PfeiHer are the proud established themselves as an outstanding new owners of our Drive-In Cafe in Bay­ landmark in the Valley. Congratulations ard. are in order to everyone that participated New arrivals on the Bayard scene are in the construction of the bins this past a son born on June 2 to Mr. and Mrs. intercampaign. Dick Priest whose name is Tyler; a son, Asst. Supt. Bob Gwin was transferred to Curtis Simeon, born Sept. 3 to Mr. and the same position at Scottsbluff. Sugarend Mrs. Harry Brown; and a son Lyle Dean, Foreman Delbert Smith was promoted to born June 22 to Mr. and Mrs. Emery assistant superintendent at the Windsor Sherfey. factory. Congratulations to both of you Some of the new cars being shown off and we all wish you and your families lately around the factory are a Volks­ the best of luck. Bob and Delbert were wagen bus by Harry Brown, a new Chevie both presented with a gift from their fac­ by Dick Priest, and Henry Nagel, a new tory Friends upon their departure. Ford by the Lowell Giauques, an Olds­ We wish to welcome Asst. Supt. Earl mobile station wagon by the Jack Shaws, Morgan and his family, who were trans­ and a bright red Comet by Carrol Silsby. ferred to Bayard from Windsor. Carrol is also the proud new owner of a At Longmont, Whitey Whiteside's Other promotions within our factory garage-and girls-he's an eligible bach­ wagon appears adequately loaded down this fall include: Wayne Muhr from sugar elor. for an optimistic Labor Day weekend. boiler to beetend foreman, Bill Amend -Dick Priest No report on the results.

19 • J/10/16-The shortest intcrcampaign in verely on an old can. She underwent two history is past and a new campaign is well operations to correct severed tendons and underway here at Johnstown. The last nerves; skin grafts will be necessary in blank pan was dropped on Sept. 25 and the future. We are very pleased to learn overhaul and repair work began imme­ that Linda is now able to return to school. diately. Many people worked night shift Asst. Master Mechanic Howard Snedden and some, such as the machinists, worked has been hospitalized following two major both day and night to complete the re­ operations. At the latest report, Duke is quired work. still not feeling very well but is recovering It seemed almost an impossible task to satisfactorily. accomplish in the very short time allotted, Herb Markham, Walt Fields and Slim but following only a few minor difficulties, Cameron have been on the sick list re­ everything was very quickly back in order cently. Walt and Herb have now returned and the processing of began on to work. October 7 to signify the start of another Ray Marshall, veteran sugar boiler, re­ campaign. tired Oct. 1 following a long career with Although hampered by a poorly func­ G.W. tioning kiln building, the past campaign Jim Kelim has been complaining of was relatively successful in terms of pro­ stomach trouble lately. It is reported that duction. During the past year, our plant his ailment has been diagnosed by the took on a new look in several depart­ experts and is oddly enough referred to ments. Improvements have been made in as R. S. Beats me what that means, but the char house with the addition of two it must be an abbreviation for some long char cisterns which has greatly increased medical term. Incidentally, very soon we the efficiency of the process. will have a picture of Him indulging in The new sugar-aging bins in the sugar his favorite pastime. warehouse have proved successful. The Eileen & Glen Rutten are the parents Sandra Kroh, daughter of Hank and large storage silo, built south of the old of a baby girl, who has been named Vicki Ruby Kroh of Johnstown, was an August silos, has altered the outside appearance; Denise. The grandparents are Mr. & Mrs. graduate of St. Anthony's Hospital while many changes occurred in the kiln Fred Rothe. School of Practical Nursing in Denver. building with the installation of new dust Oct. 2 was the occasion of the annual collectors. Union Shut-down party. About 475 peo­ The kiln building seems to be running ple enjoyed a dinner served at the VFW somewhat better than it did most of the hall in Greeley. Many stayed for the last campaign, but the complete problem dance. The greatest attraction of the is not yet solved. The magic white rabbits party was the numerous prizes given to are rather elusive this season. Good the guests immediately following the din­ Immense enthusiasm for bowling has hunting to Supt. Sybrandt. ner. Holders of the lucky numbers re­ been displayed here recently. One partic­ Our sincere condolences are extended to ceived gifts such as watches, electric ular team consisting of C. Osborn, E. Mr. & Mrs. Hugh Langley on the loss of razors, fishing rods, reels, radios and elec­ Nichols, W. Heit, R. Glaser and W. Car­ their newborn child. tric blankets. We only regret that each rol is having difficulty attaining a re­ Congratulations to Mr. & Mrs. Ray and everyone could not have been a win­ spectable position in their league standing. Zimmerman on their new baby girl. Also ner. We wonder if its attention is confined congratulations are in order for Mr. & All in all, everyone appeared to have mainly to the act of bowling or the shear­ Mrs. Marvin Tow who also have a new an enjoyable time; of course, some had ing of sheep in the Red Ram Room? baby. more fun than others. Oct. 3 may have • J/9/15-Mr. & Mrs. Levi Cook and Al­ • J/10/10-Several of the fellows have been a fine day for the rest of the world, len recently motored to Great Falls, Mont., reported that the pike have been real but the people here at Johnstown suf­ where they visited their son, Verland and obliging at Boyd and Loveland lakes re­ fered what must have been the greatest family. They became acquainted with cently. Bill Adkisson, Hank Wolf, Ted collective headache ever known to man­ their three-year-old granddaughter whom Abrams, Sam Schuman, John Lebsack and kind, or at least some of them. they had never seen. While in Great Falls, Bill Schwindt and Dan Gesick and others • J/ 9/ 30-We are saddened to learn of Verland, who is with the Air Force, treated have been fishing these waters quite reg­ the death of Howard Garrett today. Mr. them to an overnight fishing trip. Levi ularly and have been very successful. Garrett came to work here in 1926 when managed to catch some very nice fish. Linda Shannon, 12-year-old daughter of the Sugar Factory started and remained The Cooks also visited relatives in Wyo­ Bob Shannon, is recovering from an in­ here until his retirement in 1957. Sur­ ming, saw Yellowstone Park and travelled jury she received Aug. 6. Linda jumped vivors include a son, Arthur, who works across northwestern Colorado. out of a tree and cut her leg quite se- here now. • J/8/31-Funeral services were held to­ day for Mrs. Alta Moser. Mrs. Moser had been ill for several months. Survivors in­ clude her husband, John of the MSG plant and two brothers, Dale and Ivan Kirby. Our sincere condolences are ex­ tended to the entire family. Reuben Schnorr, Roscoe Sampson, John Lebsack and Bob McCarthy experienced a very successful fishing escapade to Lac La Range, Canada, this past summer. They drove overland via Reuben; truck and camper through Montana into Can­ ada and thence northward to Lac La Range which lies on the edge of the real wilderness area. Equipped with boat and Indian guide they spent several days exploring the depth of the huge lake and managed to coax several large trout and pike into captivity. It is reported that upon ar­ rival at the lake, Bob discovered that he had left his fishing rod at home. Of course we all know that this was simply the result of being overly enthused for This is a conversation about overtime at the Johnstown sugar factory among, surely he wouldn't travel 1400 miles to go from left, Jim Johnston, Master Mechanic George Morgan, and Swede Carlson. Jim and fishing and deliberately leave his pole at Swede concluded they had enough when they worked a 24-hour shift home-would he, Roscoe? re-bricking one of the BaO kilns. -Cecil Lynch

20 ARLIE W. BRAUDAWAY • Arlie W. Braudaway, veteran sugarend foreman at Gering, died on Nov. I 6 after suffering a stroke. His age was b4. Arlie was a Great Westerner for over 40 years at the Gering mill. He first worked campaigns starting in 1923 and began his continuous service in 1929. He also worked for the South Puerto Rico sugar firm on the island in 1928. At Gering, Arlie srarted in the lab, be­ came su pt's clerk in 1930, a sugar boiler in 1937, and an end foreman in 1953. Earlier, Arlie was a school teacher in Arkansas from 1918 to 1922. He attended Arkansas State Teachers College and later took correspondence degrees in law from ,. American School of Law and in Biblical history from Florida State. HARRY BURGDOFF • Harry Burgdoff, sugar boiler and long­ time campaigner at Loveland, died on Oct. 27 of a heart attack at the age of 57. A Great Westerner for over 40 years, Harry started his campaign service in 1923 at Gering and moved to Loveland in 1927, where he began his continuous service in 1946. Before he became a sugar boiler in 1962, Harry was a handyman and pipe fitter. He attended schools in Morrill, Neb., where he was raised.

Sugar Boiler Ray Marshall At Johnstown, Top Mechan ic Louis studies one of the last pans he boiled Snow displays his CW pin recently at Johnstown before his retirement awarded for 15 years of service. on Oct. 1.

The Johnstown Angling Association

Our Motto: Know More Than the Fish

Shop Foreman Sam Schuman puts Comes now John Lebsack and Two more Johnstown fishermen- aside his modesty to display his 10½ Roscoe Sampson, two more Johnstown Bob McCarthy and Reuben Schnorr pound pike taken at dusk from anglers, with their catch fro m -admire their fine catch from Lac La Boyd Lake near Loveland. It's 34 inches Lac La Range in Canada. Some of Range. It's reported Bob coerced their long. Earlier the same day, Sam these pike weighed up to 15 pounds and guide to provide a willow stick to caught a 3-pounder and then a 6-pounder. measured 38 inches. (Incidentally, use in place of a conven tional rod­ A{ter he caught the big one, he Roscoe disavows he wears the middle which he forgot to bring on his expedition. allowed it was time to quit before initial of "Y"-where it came fro m in they got too big. the Desk Book he knows not and neither does the Editor).

21 Sugar

Service

• District Manager Lyman Andrews, center, smiles upon receiving his 45-year Great W estern pin from Vice President Fred Holmes, right. Andy, whose father was a fi eldman before him at Scottsbluff, now ranks senior in length of career among all the agriculturalists . The presentation of his nine-star pin was observed by Secretaries Judy Barrows, left, and Helen Alderson.

Floyd L. Brown, Johnstown ...... 15 V. R. Briggs, Johnstown ...... 5 Dale W. Case, Brighton ...... 15 William Casagranda, Denver ...... 5 Neil E. Davies, Lovell ...... 15 Jose Del Campo, Johnstown .. ... 5 Donald Dean, Longmont ...... 15 John Deines, MSG Plant ...... 5 John E. Hedde, Denver ...... 15 Emil L. Dobrinski, Bayard ...... 5 Harrison A. Lantz, Greeley ...... 15 John T. Gray, Denver ...... 5 John Margheim, Gering ...... 15 LeRoy Hessler, Johnstown ...... 5 Emmett E. Miller, Ft. Morgan .... 15 Elmo Jenkins, MSG Plant ...... 5 August Schneider, Findlay ...... 15 Richard L. Krause, Scottsbluff .. 5 Charles W. Sinden, Eaton ...... 15 Willis H. Mann, Johnstown ...... 5 Walter A. Strand, Jr., Longmont 15 Wayne Meeker, Bayard ...... 5 In Which Glenn A. Troudt, Windsor ...... 15 A. D. Norfleet, Johnstown ...... 5 Charles R. Van Dyke, Brighton . 15 Alfonso Rivera, Johnstown ...... 5 We Serve Lyman W. Wilkes, Longmont ..... 15 Leonard L. Roe, MSG Plant ...... 5 Charles W. Williamson, Ovid . .. 15 Donald H. Stark, Scottsbluff ...... 5 Florence Armstrong, Johnstown .. 10 Leland J. Thomas, Johnstown .. .. 5 OCTOBER ANNIVERSARIES John J. Baird, Johnstown ...... 10 Ahmed E. Woolard, Jolmstown .. 5 Lyman H. Andrews, Denver ...... 45 Carl Bernhardt, MSG Plant . .. 10 Francis A. Wood, Billings ...... 40 Augustine M. Blanco, MSG Plant 10 Oliver H. Swaney, Mitchell ...... 25 August Dumler, MSG Plant ...... 10 NOVEMBER ANNIVERSARIES Ray E. Davidson, Gering ...... 20 Clayton Emery, Mitchell ...... 10 William R. Hammans, Longmont 20 D. C. Davis, Billings ...... 20 E. James Emmons, Johnstown .. 10 James S. Lyon, Denver ...... 10 Fred H. Dingman, Longmont .... 20 Floyd J. Foster, Eaton ...... 10 Darrell R. Berlie, Horse Creek .. 5 Louis Reiselman, Scottsbluff ..... 20 Carl L. Hertha, MSG Plant . .... 10 Margaret Bezjak, Denver ...... 5 Alex Schild, Jr., Gering ...... 20 Lester L. Lanham, Johnstown ... 10 Ted Meeker, MSG Plant ...... 5 Theodore Schooley, Gering ...... 20 Richard W. Mann, Greeley ...... 10 Gary E. Warner, MSG Plant ...... 5 lven R. Smith, Longmont ...... 20 Alvin J. Schwalm, MSG Plant . 10 DECEMBER ANNIVERSARIES Morris A. Warrick, Bayard ...... 20 Jack A. Shaw, Bayard ...... 10 Evelyne Cummings, Longmont .. 30 Dan E. Woelfle, Loveland ...... 20 LeRoy Steinmeiller, Greeley ...... 10 Louis 1. Wolf, Scottsbluff ...... 15 John H. Arends, Scottsbluff .... 15 Irvin L. Tregoning, MSG Plant .... 10 J. R. Brenimer, Denver ...... 10 Joseph Bauer, Bayard ...... 15 Rodolfo Arizmendi, Johnstown 5 Clifford R. Webber, MSG Plant .. 5

22 John B. Bunker Elected To GW Board of Directors

• Executive Vice President John B. Bunker was elected to the Great Western Board of Directors on Oct. 21. Bunker was chosen by the Directors to succeed John B. Welborn, former Denver bank executive, who resigned. Welborn moved several years ago to Cora, Wyo., where he engages in livestock and ranch­ ing activities. He joined the Board in 1956. Bunker, who joined Great Western two years ago and became executive vice pres­ ident last June, makes the third member of the management staff on the Board. The others are President Frank A. Kemp and Vice President B. A. Oxnard. All 13 members of the Board reside in Colorado, with business interests primarily At Longmont, Janitor Henry Ross, center, receives his 5-year CW within the state. service pin from Cashier C. 8. Nasi with Manager Frank Zumbrink looking on at right.

At Denver, Beet Reloading Manager George Walters, left. Marie Zimmerli, Traffic secretary at the General Office, receives his 15-year CW pin from Vice President Fred Holmes. receives her 5-year CW pin from General Traffic Manager.fens Jensen, left, in company with his assistant Ralph Roush.

At Scottsbluff, Asst. Master Mechanic Maury Rogers, left, presents At Denver, Patternmaker Frank Peace, center, receives a 5-year CW pin to Boilerhouse Foreman Harry Reentz. his JO-year CW pin from Purchasing Manager Jack Frost, right, with Buyer Earl Moon looking on.

23 Who Says u,hen tAesug#llr You Should runs • Do Without ~ '·~ -~~~ ? • A PARADE MEDICAL REPORT by HERBERT L. HERSCHENSOHN, M.D.

ot long ago, a New York bu,iness nen·e tissue has only on insignificant amount n c~ecutive began to beha\.e vet)' of readily a\•ailablc glucose, it muc.t have an 4-trangcly. On working days. he was compct<'nt, adequ,,te suppl) close bi in the blood. When

durming and plca"1n1 1 bu1 on Sund3)S he thic; supply i~ low, ncne tissue suffers. ,udc.lenlv became extremely abusive, demand· One mistake made by people , chus adding no calorics but preventing gelling up at 1hc usual hour of 6 A,M ., he feeling< of strc». Many reducing diet< fail be· Read this(> ,lt·pt until about IO. When he awoke, he atted cause the compuhion to eat is too great for the •b irr,itional as a man \\ho was intoxicated mind to endure . Medical Report and nJI phy­ tre11;c;ed. But ~ome cannot, and suffer from re· #,,ki.10\, \\ho~ patient.. complain of <.)·m(Homs pe,1ted h)·poglycemic episodes. If these attack< r,1nging from mere irrit,1bilit) to almost com· arc quickly cured by <1 tlu: mind? Nene ti'iMIC get, mo,t of its (·a~ the JU,u.:h arc due to di<.turbann· that G W Pu,,Sug,r isgtOVlfn,r•(m«I and consumed in Am•oc• byAmtoc1ns encrJ<) from glucose, or sugar. Hm,eH·r, c;intc <:ould cau~ permanent damage.

Po,od4 • Ap,. S, 1964

THE GREAT WESTERN SUGAR COMP HIV Bulk Rate P. O. BOX 5308 TERM INAL ANN EX U. S. POSTAGE DENVER 17, COLORADO ' . PA ID POSTMASTER: If address.. has removed please notify us of new address on form Denver, Colorado 3547, po,tage for which i, guaranlHd. Permit No. 357