Annenberg Offers Ph.D. A In Communications 'Sense of Isolation' Experienced The University of Pennsylvania will Graduate offer a doctor of philosophy degree in By Faculty, Students communications beginning with the 1968 A graduate student's liking for the more sophisticated, professional approach spring term, Dr. Michael H. Jameson, University may well depend on his rela- to material. dean of the Graduate School of Arts tionship with his professors, concludes Unfortunately those graduate students and Sciences has announced. Robert B. Miller, a former graduate unhappy with the University outnumber Dr. Percy H. Tannenbaum, professor student at the Annenberg School. the contented students three to. one of communications at the University's His finding was just one of many made One question-how many times have Annenberg School of Communications, during his writing of a dissertation on you eaten with your teacher?-pointed has been named chairman of the Grad- the need for a faculty-graduate student to the infrequency of informal contact uate Group to conduct the program and magazine on campus. between a professor and his student. supervise student research. As part of his research, a survey was Only 17 percent of the students had a The program is made up of three sep- mailed last year to a random sampling meal with one or more faculty members arate "core" areas of communications of 1,000 graduate students and 600 fac- more than five times, and over half had study. ulty members, listing 22 questions. Of (continued on page 5) One is "Communication Codes and the students, 224 responded; 120 faculty members Modes," concentrating on general theor- replied. ies and models of information. It will Miller bases his conclusion on the Gimbel Gymnasium answers to several include coding and processing of messages questions, particularly one Open for Recreation in different "languages," media and regarding school loyalty. Nearly all the students that The new $2,900,000 Gimbel Gymna- modes along with analysis of meaning, graduate replied felt more to their sium at the University was dedicated content and message systems. they loyal undergradu- 20 as of the annual Foun- "Communications Behavior," the sec- ate school. When asked why, they ex- January part were dissatisfied with ders Day activity. ond core area, will deal with individual plained they life because of in The multilevel red brick structure and social interaction and experience graduate shortcomings the academic at 37th and Walnut Streets is a recre- through messages. It will include such general atmosphere, prob- lems related to the general nature of ational sports unit for University stu- subjects as attitude formation, public graduate study as to dents, faculty and staff, with an Olym- opinion and collective behavior, and the opposed undergrad- uate of an pic-size swimming pool both for recrea- consequences of exposure to messages. study, problems interpersonal or social nature and deficiencies in tion and for intercollegiate, intramural Third is "Communications Institu- par- ticular and other competition. tions." Ph.D. candidates in this area will departments. When asked for specifics, their answers The Gymnasium is named for the late study history and theories of social and were plainer: Bernard F. Gimbel, an alumnus of Penn- mass communications, public policy re- there is little outside con- sylvania's Class of 1907 and a life-long lated to communications and very popular tact with . . . amateur athlete. He was chairman of culture, and the structures of communi- professors impersonal relations . . . in- the board of Gimbel Brothers, Inc. cations institutions. student-faculty faculty difference is rationalized as a preoccupa- The new sports center houses three The Graduate Group which conducts tion with research and scholarship basketball courts, three volleyball courts, the will include seven members program less stimulating faculty contacts two badminton courts and squash courts of the School and ten Annenberg faculty, find Penn enormous and unfriendly. . for singles and doubles. The building faculty members from other disciplines Thirteen of the 18 students who rated also has an exercise room; a sun deck; as associate members. acting themselves more loyal to Penn than to steam bath and hot room for men; The seven are Dr. George Gerbner, their undergraduate schools gave as their lockers for 2270 persons; and refinements dean of the School; Dr.Hi- Annenberg reasons, in order of importance, better such as the nine hair dryers for women ram of communications Haydn, professor student-teacher relationships (four of and a laundry for gym suits and towels editor of and The American Scholar; these students had eaten with professors which can handle up to 300 pounds of Dr. Michael and Studdert-Kennedy Sol more than five times) ; better research wash. (continued on page 6) facilities and laboratory equipment; and (continued on page 4)

THE ALMANAC

Draft Not Meant to or Punish University Forum Split Repress On Hershey Statement A letter from the presidents of the well as the fundamental values of due of law will remain in serious Although the Hershey statement eight Ivy League institutions was sent process unless make it clear that prompted several Universities to suspend to President Johnson in December urging jeopardy you the draft is not to be used as a punish- military recruitment, a resolution to do him "to make it crystal clear that there ment and that draft boards are not to so at failed. is no intention to use induction as Pennsylvania become extra legal judges of the legality A motion asking that all military re- punishment." of acts of protest. cruitment be banned from campus until In the December 21 letter, Yale Uni- is the White House Following reply: General Hershey clarified his statement versity President Kingman Brewster, The President has asked me to thank was introduced at a December meeting currently serving as chairman of the Ivy you for your letter of December 21 in of the University Forum. The vote was Group institutions, asked for clarifica- behalf of the Presidents of the Ivy Group eleven in favor to eleven How- tion on whether local boards would not of Colleges and Universities. opposed. ever, a motion the determine the legality of individual con- We completely agree with the need to criticizing Hershey the as well as the statement and asking President Harnwell duct and thus undercut or bypass funda- uphold fully spirit letter of the constitutional assurances to write to President Johnson for an ex- mental judicial processes. of due process. Any potential threat planation was passed unanimously by the for the White House, Answering Jo- to these fundamental values has no place group. seph A. Califano, special assistant to in a Jr., democracy. President Harnwell sent the letter President Johnson, affirmed that the Se- As your letter states, the Selective December 20. In it he expressed the Uni- lective Service System "is not an instru- Service System is not an instrument to versity's concern about the Hershey state- ment to repress and punish unpopular repress and punish unpopular views. ment, that it confused induction views. Nor does it vest in draft boards Nor does it vest in draft boards the judi- noting cial role of the of into the armed services with criminal the role of the le- determining legality judicial determining individual conduct. of individual conduct." punishment. gality The purpose of the Joint Policy State- University President Gaylord P. ment issued by Attorney General Clark Harnwell joined President Brewster in and Selective Service Director Hershey was to make this clear. Dr. Ehrich Is Dead; writing to President Johnson. Other included L. Heffner, That statement sets out the cardinal presidents Ray that lawful activities, Professor of Pathology Brown Kirk, Co- principle protest University; Grayson whether directed to the Draft or other Dr. William E. Ehrich, professor of lumbia A. Perkins, University; James National issues, do not subject registrants pathology in the University's School of Cornell University; John S. Dickey, to acceleration or other special admin- Medicine, died December 25. He was Dartmouth College; Nathan M. Pussey, istrative action by the Selective Service 67. Harvard and Robert Go- University; System. Dr. Ehrich received his M.D. It is also fundamental to the degree heen, Princeton University. preser- at the vation of our liberties that the laws of University of Rostock in 1924. The letter follows: He served as a the land be respected and obeyed. Viola- pathologist at the Rocke- We, the Presidents of the so-called tions of law cannot be countenanced. feller Institute Hospital in New York Ivy Group Colleges and Universities, Where violations occur, the judicial sys- from 1926 to 1930, and taught at the had hoped that the joint statement by tem must be invoked. This basic con- University of Rostock from 1930 to the General and the Director Attorney cept, too, is clearly set out in the joint 1935. He had been at since of Service indicated that there Pennsylvania Selective Policy Statement. 1936. was no intention on your part to permit General has informed me that Hershey Dr. Ehrich was 4,000 local draft boards to pass upon he adheres to these views. chairman of the de- acts of demonstration partment of in the the illegality of I am enclosing a copy of the statement pathology University's and selective Graduate against military recruitment for your information. We appreciate the School of Medicine (now service. benefit of your thoughtful views. graduate division of the School of Med- General Hershey's subsequent off-the- icine) from 1946 to 1966 and had been cuff statement dashed this hope. We ur- chief of the division of at to make it pathology gently implore you crystal Philadelphia General since clear that there is no intention to use Smith Named Director Hospital 1942. He was a member of the American induction as a punishment, that there is Of Capital Programs no intention to let local boards assume the Association of Pathologists and Bac- judicial role of determining the legality Noble Smith has been named director teriologists, the American Society of Ex- of individual conduct, and that there is of capital programs at the University, perimental Pathologists, and the Society no intention to undercut or bypass funda- assuming responsibility for the academic of Experimental Biology and Medicine. mental judicial processes. portion of its current $93 million cap- We cannot overemphasize the impor- ital campaign. tance of the and the let- upholding spirit Smith joined the develop- Travelwise Inc., Marblehead, Mass. ter of Constitutional assurance of due University ment staff in 1965 as a director. A native of Marblehead, Smith was process of law. We realize, as do, project you He had served as of travel with from the threat of spreading civil disobedience, manager graduated Harvard College in 1955 American in where he and would support any lawful effort to Express Company Hong majored in anthropology. He assure the orderly processes of recruit- Kong from 1957 through 1962. From received an M.A. degree in sociology ment and selection for military service. 1962 until joining the University staff, from the University of Pennsylvania in However, these immediate concerns as he was vice-president and treasurer of 1956.

FEBRUARY, 1968

Two Put on Probation Student Nurses Aid CRIMINOLOGY CENTER DESTROYED BY FIRE For November Sit-ins Norma ndie Fire Victims The University lost its Center Two undergraduates were placed on nurses at the residence halls Student for Studies in Criminology and disciplinary probation by the Men's Stu- Hos- of the University of Pennsylvania Criminal Law in the Normandie dent Judiciary for their part in the No- them- pital's School of Nursing proved Fire. A joint project of the Uni- vember demonstrations against Dow selves true disciples of Florence Nightin- versity's Department of Socio- Chemical Company and CIA recruitors. shelter and care for gale as they helped logy and School of Law, it had Three others were acquitted on charges their across-the-street neighbors fleeing been housed in the Hotel. connected with the sit-ins. the fire which destroyed the Normandie According to Dr. Marvin E. As the 11,nanac went to Press four Hotel. the Center's director, Wolfgang, graduate students and two undergraduate As equipment arrived, the of five years city fire-fighting greatest part women were still awaiting hearings be- of the student nurses hurried to the a dozen research was destroyed by fore the Committee on Student Dis- help police and firemen care for the fire. cipline. The deans of the schools of the elderly residents of the Normandie as The University's financial of- four graduate students had asked the were evacuated to another hotel, fices, the they including Comptroller's Committee to handle the cases. At their the Divine and subsequently to and Cashier's Office, had been Tracy, hearing in December, the two women the University Hospital student nurses' housed in the Normandie but had requested the Women's Student Ju- residence halls. moved to the Franklin University Hospital Building diciary to transfer their cases to the maintenance men also assisted in in December. taking Committee. out the eldcry, working even during the time when the building threatened to The student nurses assisted in feed- collapse. and firemen the Within 90 minutes a total of nearly ing police throughout day at the nurses residence with food New 170 of the Normandie's elderly residents Computer Complex supplied from the Hospital of the Uni- were brought from the burning seven- of said W. Frank Will Aid Area Utility story structure and from the then-evacu- versity Pennsylvania, assistant to the administrator ated Divine Tracy to the nurses' resi- Esposito, An IBM System/360-Model 65 com- of the Hospital. dence at 3446 Chestnut St., where vir- puter complex has been installed by the Some 350 women between 17 University as the first in the tually all of the 314 student nurses young step develop- and 20 years of live in the two ment of a for pitched in to feed, bed down, and give age regional computing utility medical care to the fire victims. Hospital nursing residences, English the academic and scientific community House and Kings Court. English House, of the Delaware Valley. attention was to Special given elderly the further of the two houses from the persons who were on special diets or The objective of the system is to Fire, was used as a shelter for the elderly needed such as insulin. In addition, establish a general-purpose user-oriented drugs evacuees. At Kings Court, nearer the food and were source of computation-similar in prin- beverages provided blaze, windows were melted from the in- the to ciple to an electric utility. Card readers throughout morning nearly 75 tense heat and a number of had to girls and printers and smaller models of the police and firemen as well. be evacuated. series of (as well Several members of the System/360 computers University as of other manufacturers) medical staff came to the resi- equipment Hospital's are to he installed at remote locations as dence to give on-the-spot care to those satellites communicating with the Model who did not need hospitalization. Sociology Department 65 by telephone line. Teletypewriter and A total of 14 bed cases were handled Appoints New Faculty typewriter-like devices, operating in an in student rooms before those who re- Dr. Samuel Z. Klausner, from the interactive and conversational mode, will quired hospitalization were moved to the Bureau of Social Science Research in he used for lower volume computing of the University of Hospital Pennsyl- Washington, D.C. has been appointed requirements, such as program prep- vania and the Presbyterian-University of Associate Professor of Sociology. His aration and information storage and Pennsylvania Medical Center. name heads a list of six recent appoint- retrieval. As an measure, student emergency ments to that department. The Model 65 computer, valued in blankets nurses arranged for and mat- Other new faculty members include excess of $3,000,000, provides a com- tresses for several dozen more of the Dr. Frank F. Furstenherg, Jr., from puting capacity at least ten times greater victims. aged Columbia University, assistant professor; than previously available at the Uni- Miss Lillian E. Gass, director of the Dr. Peter A. Morrison, from the Uni- versity. This computational power with nurses' residences, said approximately versity of Western Ontario, assistant supporting programming systems is of- 30 of the student nurses accompanied the professor; Dr. Edmund Murphy, from fered on an equal basis to all schools and fire victims to the 103rd Engineers' the University of , assistant pro- organizations of the University of Penn- Armory where American Red Cross fessor (currently on leave of absence) sylvania and also to the eighteen ad- Disaster Services personnel provided as- Herminio Martins, the University of ditional Philadelphia academic institu- sistance in sheltering and resettling the Essex, Visiting Lecturer for this year; tions that are members of the Univer- victims. and Bernard Cohen, instructor. sity City Science Center of Philadelphia.

4 THE ALMANAC

Gimbel Gymn Grants Aid Faculty Research Projects (continued from page 1) The new swimming pool, newest of Dr. Morton J. Schussheim, professor continue his investigation of chemical the nation's four indoor Olympic-size of city planning at the University, has properties of Thiabenzene analogs; college pools, is 48 feet wide and has seat- been awarded a $35,000 grant from the -$24,900 to Dr. Kenneth R. Atkins, ing for 1200 spectators along its 50-meter Ford Foundation to appraise Federal ur- professor of physics, to continue research length. ban development policy. The research into liquid and solid helium; A feature of centers on the development of Federal -$15,000 to Dr. William H. Telfer, unique Pennsylvania's pool is the aluminum bulkhead set flush policy toward city housing and develop- of for professor biology, continuing sup- in the floor near midpoint. With the ment through the . of research into the of port physiology push of a button, the bulkhead rises like major influences in "By investigating yolk deposition. an platform to form two sepa- past Federal programs and values, we H. -$25,700 to Dr. Robert Koch, as- rate swimming pools: one 25 yards long may be able to shape better urban pol- sociate professor of astronomy, to support for NCAA competition, the other an icies in the future," Dr. Schussheim his studies of eclipsing binary stars; in AAU-regulation 25 meters. Conversion said. "The main challenges are to pro- addition, the has allocated University takes only a minute and a half. vide better public services and more to the $6,435 project. At the 25-yard end of the pool, which orderly and attractive patterns of devel- Finally, a special research grant of slopes to a maximum depth of 14 feet, opment-including new towns-and to $184,462 was awarded by the Johnson there are one-meter and three-meter div- make equal opportunity in housing a Research Foundation to Dr. David Gar- ing boards, plus a five-meter diving plat- reality for all our citizens." finkel, associate professor of biophysics, form. To accommodate diving at that The is scheduled for comple- study for a medical school computer facility. height, the pool was designed with ceil- tion in mid-1969. ings 30 feet above the deck. Three other foundations recently an- Additional refinements in the pool nounced awards to the University. Full-time Enrollment design are the shaped gutters, which The Philadelphia Foundation has con- Rose to Record Last Fall minimize wave action against the sides tributed to the Coun- of the as swimmers disturb the $5,000 Marriage Full-time student enrollment at the pools cil of Philadelphia to help support fam- water; a spray system to roughen the University rose to a record 13,801 last ily life education projects in Philadel- surface for divers so that they can judge fall, up from 13,466 full-time students phia's public secondary schools. distance; and filtered daylight as well enrolled in the previous academic year. in with the as artificial illumination. The Council, cooperation According to a report from the Office of Education, had in- The pool will be used for team prac- Philadelphia Board of the Registrar, total enrollment for last tice on weekdays from 3 to 6 p.m. itiated a pilot study program year both full and part-time students last by at Sayre Junior High School to develop fall was also at a record level-19,4l7, University swimming coach George T. Breen and his swimmers and a curriculum for training classroom a rise from 19,297. 40 six in education skills. The divers. teachers family full-time students, 7,097 were is to teachers deal Among all other hours that the build- program designed help 4,671 were During about sex, undergraduates, graduate is the will be used for with student questions dating students and 2,033 were enrolled in the ing open, pool and other interpersonal relationships at recreation by the University family, ac- professional schools. the moment they arise. cording to Robert A. Glascott, assistant A majority of the full-time undergrad- The Council is affiliated to the director of physical education and Marriage uates were enrolled in four divisions- with the Division of Family Study, De- supervisor of the building. College of Arts and Sciences (2,886 of Psychiatry, University of The Gymnasium will be open seven partment men), College of Liberal Arts for Pennsylvania School of Medicine. days a week, with hours 10 a.m. to 10 Women (1,708), Schools of Engineer- A number of from the National p.m. on weekdays, 10 a.m. to 3 p.m. on grants ing (466) and the Wharton School of Foundation have also been made. Saturdays, and 2 p.m. to 5 p.m. Sundays. Science Finance and Commerce (1,451). An- These include: other 586 students enrolled in the School William E. -$520,200 to Dr. Stephens, of Allied Medical Professions, the degree programs were: The Annenberg nu- professor of physics, for support of School of Nursing and several special School of Communications, 59; Grad- clear research with tandem accelerator; programs. uate School of Education, 145; Graduate in addition, the University has allocated Professional school full-time enroll- School of Fine Arts, 329; School of in of the $27,013 support project; ments were: law, 563; dental medicine, Nursing, 85; School of Social Work, -$116,000 to Dr. J. Frederic Hazel, 533; medicine, 657; and veterinary medi- 196; graduate programs in the Wharton professor of chemistry, for an academic cine, 280. An additional 72 students School of Finance and Commerce, 1,167; year institute in chemistry and physics enrolled on a part-time basis in the and graduate programs in the Schools of for secondary school teachers; School of Medicine and its graduate Engineering, 273. -$19,975 to Dr. John W. Carr III, division. Enrollment in eight special and cer- professor of electrical engineering, for The largest full-time graduate stu- tificate programs accounted for another a secondary science training program; dent enrollment-2,294-was in the 123 students. Part-time graduate enroll- -$30,000 to Dr. Charles C. Price, Graduate School of Arts and Sciences. ment was 2,224 of which 1,997 repre- University Professor of Chemistry, to Other full-time graduate enrollments in sented degree programs.

FEBRUARY, 1968

Lack of Information About Work of Others Cited

(continued from page 1) the graduate student was the reaction he Data also revealed that the medical encountered when he tried to take a class was more interested in not dine with a faculty member even faculty learning from a different school or about non-medical than the non- once since they had been at Penn. department. projects A student at the Moore School recalled medical was interested in The record of the faculty was some- faculty learning the time a he not about medical what better: about 40 percent indicated professor suggested projects. audit his Shakespeare class since he was the students listed they had dined with their students on Though graduate an This same student a number of three five or more occasions, although almost engineering major. complaints, out of four out that at indicated that 20 percent hadn't dined with one. pointed supposedly open Pennsylvania was their seminars, "an out-of-department guest first choice for the graduate program in Not surprisingly, those teachers who gets about the same reception as a pho- which they had enrolled. This percent- taught relatively small groups of grad- tographer knocking on the gate of a age was consistent for five of the seven uate students ate more frequently with nudist camp." He felt his department schools polled. All seven of the Fine them. In fact, a number of groups made was just as guilty as any, not bothering Arts respondents indicated Penn was it a regular policy to have working to even advertise seminars or special their first choice; the lowest first-choice luncheons together-a psychology col- meetings outside the research building. percentage was among Law students at loquium regularly met for lunch at A student from the Law School prob- 61 percent. Houston Hall; another psychology group ably best summed it up: "The Law got together for the evening meal; the SOURCES OF FAME VARIED School is in a sense both geographically dental department library was a regular and isolated from the Students were asked to mention any- sandwich center as was one of its re- administratively rest of the While the aim of thing for which the University might be search labs. A number of law students University. a professional school is less famous outside the department in commented about the satisfactory infor- concededly intellectual than that of a more which they were studying. Almost one- mal that was created by general relationship there is still a third indicated that they knew of noth- their door and how graduate discipline, strong faculty's open policy sentiment in students toward the ing, almost half mentioned more than often it extended to their cafeteria. many maintenance of a broad educational ex- one person or institution, and more than Most informal meal oc- get-togethers perience." one in five mentioned one or a combina- curred, however, when a professor was tion of All agreed that there was a need to graduate schools as contributing involved in the work of the stu- directly wed the to the to University fame. this of was most graduate community dents; type meeting institution as a whole. Because much of Wharton was by far the most fre- often instigated by the student. How- the problem is no doubt due to physical quently mentioned school and several ever, faculty members saw the meals isolation in housing and classroom facili- times an identity separate from that of more as social affairs and only secondar- ties, it is hoped that the proposed Grad- the whole university was noted: "Most ily as "shop-talks." uate Center will do much of the job. people seem to associate Penn with the members who had been teach- Faculty Already the social science complex and Wharton School," said a physics student. the a of ing at University long period the graduate library seem to be helping. A foreign student at Wharton from the time evidenced a greater readiness to dine Philippines remarked, "Wharton is informally with students, not only on FACULTY MEMBERS ALSO SUFFER known back home, but not as a part of campus but at home. the University," and an Faculty members also suffer from some engineering major said, "I never heard of Penn ex- DEPARTMENTS ARE ISOLATED isolation though certainly not to the ex- cept for Wharton." tent that graduate students feel they are Another dissatisfaction cited by grad- The School of isolated. Faculty isolation is not based Medicine was men- uate students was the apparent isolation tioned on not knowing members of the faculty next most often, followed by that existed at Penn between depart- or staff outside their department but was Veterinary Medicine, Architecture (de- ments and between graduate students of in the School of Fine instead based on not knowing what kind partment Arts), different departments. Law, and Communications of work faculty and schools were doing. (Annen- for students and at in that Except faculty Most professors complained of discover- berg), order. Wharton, there did not seem to be any ing similar interests and parallel work Specific academic programs were the of the feeling community among grad- almost by accident. next most well-known source of Uni- uate students; and, difficulty of indivi- renown. mention was The medical faculty in particular felt versity Special dual studies aside, they missed some of a sense of isolation from the traditional made of American and South Asian the closeness and familiar- studies, science interpersonal pulse of the University. Throughout the regional and city plan- which had been their normal ity experi- survey they make references to their ning, operations research and industrial ence their relations, finance during undergraduate years. feelings of isolation. An associate in the and investment bank- Or, as one medical student put it, nursing school noted that there was little ing, foreign policy research, linguistics, it me and ". . . has baffled that a school with if any opportunity to share ideas, infor- anthropology occupational therapy. In about a such outstanding graduate programs has mation and problems "with faculty mem- third of the cases, the virtually no communication between the bers other than those from the school names of professors associated with these various graduates-especially those in with which you are associated. This is programs were mentioned. The most fre- different schools." particularly apparent at lunch at the quently mentioned professor was Louis One thing that particularly irritated Faculty Club." (continued on page 6)

6 THE ALMANAC

Sense of Isolation Robert Coryell Heads Saalbac/i Joins Staff (continued from page 5) University News Bureau of Personnel Office Kahn, professor of architecture, followed Robert F. has been named di- Dr. C. Saalbach has Coryell Raymond joined by Dr. I. S. Ravdin, emeritus professor rector of the news bureau at the Uni- the Personnel Office staff in the new of surgery. Also receiving more than versitv. He succeeds Joel S. Berger, who of and Communica- position Training passing mention were Dr. Walter Isard, has been named associate director of tions Officer. He was Director of Ad- "the father of regional science," and Dr. relations at the University of in the Wharton public missions Graduate Russell Ackoff, chairman, Board of Ad- Chicago. School. visors, of the Management Science the University in Coryell joined Sep- In his new position, Dr. Saalbach will Center. tember 1966 as news officer of the Whar- be with Deans, Directors, consulting Thirteen students mentioned the Uni- ton School of Finance and Commerce and Business Administrators on the ori- and first editor of the Wharton Quar- versity Museum and its "digs" in the entation needs of newly-employed per- a business Middle East as their only vote for Uni- terly, publication. sonnel. He will help establish in-service versity fame while a number of others He has served as assistant director of personnel training and development pro- included the archaeological expeditions public relations at Clark University, grams and develop personnel communi- with their mention of academic Worcester, Mass.; director of public in- cation materials and procedures. special formation at Wilson College, Chambers- programs offered by the University. The burg, Pa.; and public information assis- Museum and its associated activities tant at the University of Oklahoma in rivaled the Wharton School as the single Norman. He has received publication and Conference on Planning most mentioned University institution of photography awards from the American special note. Relations Association and College Public Attracts Business Men Twenty students answered the ques- the Baltimore Art Directors Club. A week-long conference on long range tion with general comments concerning Corvell was graduated in 1959 from corporate planning attracted some 62 the University's relatively high academic where he Cornell University, majored business leaders from the U.S., Canada standing, or a reference to its being in the in English. and to the campus last month. Ivy League. Eight students mentioned Sponsored by the Wharton School's the Moore School's development of the Management Science Center, the Con- world's first digital computer, Eniac; Annenberg Offers Ph.D. ference was designed to acquaint execu- and ten, the fact that University claims tives with "an research (continued from page 1) operations ap- lien Franklin as its founder. proach" to long-range planning. Worth, both associate professors of com- Negative comments were few and Highlight of the conference was the munication; Dr. Marten Brouwer, visit- mostly concerned the University's ath- presentation of the Lanchester Medal of ing associate professor from the Ui- letic teams. the Research of versity of Amsterdam; Dr. Shel Feld- Operations Society America to conference Stafford When students were asked to name man, assistant professor of communica- speaker Beer, the British indus- three professors (who were not admin- tions and psychology; Dr. Klaus H. philosopher, trial leader and author of istrators) they had heard about but had assistant professor of com- Cybernetics Krippendorff, never had as instructors or advisors, only munications; and Dr. Tannenbaum. and Management and Decision and Control. 62 percent could do so; only 15 of the 62 Associate members are Dr. Lee Benson different "best-known" professors re- and Dr. Thomas C. Cochran, professors ceived more than one mention, and only of Dr. John W. Carr III, pro- history; CONTENT ANALYSIS eight more than two. Seven of the 15 fessor of electrical Dr. Rol- engineering; mentioned more than once were associ- and M. of Dr. PAPERS AVAILABLE Frye, professor English; ated with the Wharton School as were Dell H. Hvmes, of anthro- professor Papers delivered at the Na- the best and third-best known. Over-all, Dr. Albert of pology; Pepitone, professor tional Conference on Content better than 35 of the Dr. Winston, as- percent professors psychology; Harvey Analysis held at the Annenberg mentioned were from the Wharton sociate professor of psychology; Dr. School of Communications in No- School and for the most part taught Ralph B. Ginsberg, assistant professor of vember will he in book published graduate courses in business administra- sociology; Dr. Henry J. Teune, associate form in late 1968. Those who tion subjects. professor of political science; and Dr. wish to receive special notice of Julian Wolpert, associate professor of this publication should notify Dr. Though eight students commented regional sciences. George Gerbner, dean of the specifically on a professor's teaching abil- Communications degrees are given at school. In the meantime, a num- ity, most comments were concerned with the master's level in the Annenberg ber of papers are still available to a professor's excellence in a particular School of Communications. At Penn- individuals for scholarly and re- academic area. In almost every case sylvania, all Ph.D.'s in any subject are search purposes. For a listing of where a student indicated his source of awarded through the Graduate School of these papers and their prices, information about a professor was from Arts and Sciences, with programs super- please get in touch with the a noncampus publication, the professor vised by Graduate Groups in the areas of School. was most closely identified with the specialization. Wharton School.

FEBRUARY, 1968 7

which the design was intended.

TRAVELERS & SPEAKERS: Sol Worth, associate professor of communications, was invited to address the annual meeting of the National As- APPOINTMENTS: Economics located at Yale Univer- sociation for Social Work in October on Dr. Harold Lewis, professor of sity. He is author of another Norton the subject "Visual Communication and social work, has been appointed chair- book, The Economics of Technological Film as a Tool in the Delivery of Ser- man of the National Curriculum Com- Change, as well as the editor of Defense, vice." Along with a colleague from San mittee for Undergraduate, Graduate and Science, and Public Policy. In addition, Francisco State College he later delivered Doctoral Education for the Council on Dr. Mansfield has been appointed an a paper on "Further Analysis into the Social Work Education. He is also adviser to a Presidential Committee on Visual Language of the Navajo" at the chairman of the Social Policy and Action the Technology Gap and to the Small Annual Meeting of the American An- Cabinet of the Philadelphia chapter of Business Administration. This semester thropological Association in Washington, the National Association of Social he is on leave as a consultant to the Rand D.C. Workers. Dr. Lewis was recently edu- Corporation and Visiting Professor of Dr. Donald E. Smith, associate pro- cational director for a regional seminar Economics at California Institute of fessor of political science, spoke on "Our of the National Association of Social Technology. Converging World: A Challenge to the Workers held in Philadelphia. Dr. Derk Bodde, professor of Chin- Spiritual Traditions of Mankind" at one Arthur R. Owen, Registrar of the ese Studies, and Clarence Morris, pro- of a series of lectures sponsored by the University, was elected Vice President, fessor of law, are co-authors of Law in Institute for Religious and Social Studies. President Elect at the annual meeting of Imperial , the inaugural volume Dr. Charles F. Hoban, professor of the Middle States Association of Col- of a new series Harvard Studies in East communications, reviewed his research on legiate Registrars and Officers of Admis- i/sian Law published by Harvard Uni- reader characteristics and response to sions which met in November at Atlantic versity Press. In addition to this recent professional journals in the field of com- City. He has served as treasurer of this work, three books by Dr. Bodde have munication with the editorial board of organization for the past two years. been reprinted during the past year. These Educational Broadcasting Review and Dr. Dell Hymes, professor of an- are China's First Unifier, Tolstoy and participated in a panel discussion of the thropology, has been elected to the execu- China and Peking Diary. A new edition Educational Resources Information Cen- tive board of the American Anthropologi- of a fourth book, Statesman, Patriot and ter at Stanford University. cal Association. He recently served as General in Ancient China, has just been Dr. Steven C. Batterman, assistant consultant to the Study Committee on published. professor of engineering mechanics, pre- Communication and Linguistics of the sented a paper, "Free-Edge Plastic Buck- American Society for International HONORS: ling of Axially Compressed Cylindrical Laws. In early December he and Dr. Dr. A. Leo Levin, professor of law Shells," at the annual meeting of the Frank Furstenberg, assistant professor and vice provost for student affairs, was American Society of Mechanical Engi- of sociology, took part in a research plan- elected national president of the Order neers in late last semester. ing conference for the National Institute of the Coif, an honorary legal society, Dr. Lloyd Setleis, associate professor of Child Health and Development. during their meeting in Detroit last of social casework, recently discussed Dr. Arthur E. Baue, associate pro- December. He has served as national the use of the tape-recorder as a tool fessor of surgery, has been appointed both vice president of the Order during the in social work practice and education Harry Edison Professor of Surgery at past three years. at the National Association of Social Washington University in St. Louis and Samuel Maitin, lecturer in com- Work Institute which was held in Phila- Surgeon-in-Chief at Jewish Hospital munications, has been commissioned to delphia. He later presented a paper at there. execute a mural for the Free Library the Mental Health Association of South- System of Philadelphia to be installed at eastern Pennsylvania on the theme of the AUTHORS: its Carnegie branch. He has chosen to generation gap entitled, "But If We A book calling for an end to five base the painting on the last two sentences Hear and If We See! An Inquiry Into forms of racial separation was intro- of the novel, Report from the Red Mill, the Adolescent Life Style." In addition, duced at a recent reception honoring written by Dr. Hiram Haydn, pro- Dr. Setlies was elected chairman of the the author, Dr. William T. Fontaine, fessor of communications. He has also Health and Welfare Council of the associate professor of philosophy. En- been asked to design a mural for the new Northeast Branch of the Committee on titled Reflections on Segregation, De- radiological section of Hannemann Hos- Mental Health. segregation, Power and Morals, the book pital in Philadelphia. Dr. William W. Melnitz, professor is part of the American Lecture Series Two industrial design works by Dr. of communications and theatre and di- published by the firm of Charles C. Klaus Krippendorff, assistant professor rector of performing arts, was principle Thomas. of communications, were on display in the speaker in a two-day session on "The Dr. Edwin Mansfield, professor of photography and design pavilion at Expo Theatre of Fact," held during Thanks- economics, is author of the book Indus- '67. They were selected by the Inter- giving at Lake Arrowhead, California. trial Research and Technological Innova- national Council of Societies of Indus- Dr. Koson Kuroda, associate in ra- tion published by W. W. Norton for the trial Design which promoted projects diology, read a paper on coronary an- Cowles Foundation for Research in that met social needs of the countries for (continued on next page)

8 THE ALMANAC

Dr. George Gerbner, dean of the Philip George, chairman of the depart- I- ment and of science i Annenberg School and professor of com- of history philosophy Among other things... munications, and Dr. Percy H. Tan- and professor of chemistry; Dr. Robert nenbaum, professor of communications, J. Rutman, associate professor of chem- teriography before the Wilmington spoke on communications research at the istrv; Dr. Clara Wu and Dr. Robert Academy of General Practice in Wil- Columbia University Seminar on Public J. Witonsky, research investigators in mington last November; later in the Communication in December. chemistry; Dr. David Lefkowitz, as- month he spoke on magnification arteri- sociate professor in electrical engineer- Dr. Kenneth R. Atkins, professor of ography at a meeting of the Radiologic ing; Dr. K. C. Tsou, associate profes- physics, was recently visiting lecturer Society of North America held in Chi- sor of chemistry in surgical research ; Dr. at Franklin and Marshall College in cago. At the same meeting, Dr. Stanley Norman J. Santora and Dr. Dorothy Lancaster, Pennsylvania, and Dr. Solo- Baum, associate professor of radiology, J. Rabiger, postdoctoral fellows in sur- mon Pollack, assistant professor of participated in an exhibit on magnifica- gical research; and Dr. Elizabeth E. metallurgical engineering, visiting lec- tion arteriography. Miller, research associate in surgical re- turer at Delaware State in College search. Dr. John Morgan, dean of the Dover. Both men visited under the aus- School of Social Work and professor of pices of the American Association of Dr. Victor H. Frank of the Grad- social administration, gave the key-note Physics Teachers and the American In- uate Hospital traveled to Honduras for address, "The Changing Demand for stitute of Physics as part of a broad, an inspection and survey trip to set up Social Service," at a seminar in regional nation-wide program to stimulate in- dental clinics Santa Rosa, where of the National Association of Social terest in physics. The program is now in MEDICO has a medical mission. Dr. Workers held in Philadelphia last fall. its eleventh year and is supported by the Frank is on the Medical Advisory Board He later addressed the banquet meeting National Science Foundation. for MEDICO. While there he also of the International Association of Pupil lectured before the dentists in Teguci- Dr. Hendrik Hameka, of Personnel Counseling on "The Future professor galpa, the nation's capital. of Public Welfare." chemistry is co-author of a paper pre- sented in the Petroleum Chemistry Divis- Dr. Morris Rubinoff, professor of ion at the Third Middle Atlantic electrical presented a paper engineering, Regional Meeting of the American The llmanac is published the status and describing implications Chemical Society held in Bala-Cynwyd monthly during the academic year of information retrieval research at the this month. Dr. Lee C. Eagleton, by the University for the infor- Moore School Information System lab- Graduate Group Chairman and professor mation of its faculty and staff. oratory at the First World of Congress of chemical engineering, presided at one Suggested news items should and Architects held in Israel in Engineers of the sessions of the meeting's Industrial be sent by the 5th of each month December. & Engineering Division and Dr. John to: Dr. Don Yoder, chairman of Grad- G. Miller, professor of chemistry, pre- MRS. LINDA KooNs, Editor uate Folklore and Folklife and associate sided at a session of the meeting's Physi- News Bureau professor of religious thought, repre- cal Chemistry Division. Other faculty 3451 Walnut St. sented the American Folklore Society members who participated in the meeting last fall at the biennial meeting of the included: Dr. E. Charles Evers, Dr. University of Pennsylvania Deutsche Gesellschaft für Volkskunde in Allan R. Day, Dr. Alan G. Mac- Printing Office Wurzburg, Germany. Diarmid, professors of chemistry; Dr.

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Volume 14 Number 5

February, 1968