WELCOME CONTENTS

4 Judges 8 Winners

DELIVERABLES 10 Best corporate website 12 Best corporate app 13 Best use of SEO for corporate communications 13 Best use of mobile and portable devices This year’s Digital Impact Awards did not 15 Best use of digital to aid a CSR campaign disappoint in terms of creativity. Each of the winners exhibited a willingness to go 16 Best digital rebrand beyond simply employing digital strategies 17 Best use of online video with efficacy. Instead, they approached 19 Best corporate viral campaign digital communications with a sense 20 Best digital communication as part of an integrated campaign of inventiveness and imaginativeness. They pushed the boundaries of what SOCIAL MEDIA has been achieved in corporate digital 22 Best use of existing social media platforms: small budget - <£20k communications thus far. In the legal sector, winners exhibited 23 Best use of existing social media platforms: medium budget - £20k-£75k sector-transcending content. In the 24 Best use of existing social media platforms: large budget - £75K+ extractives sector, an emotional pull was 24 Best community development used instead of a scientific one. In the third sector, the newest digital technologies BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE were exploited for the good of others. It 25 Best intranet was truly a joy to read about these projects and to see the impact they have had on 26 Best digital employee communication their respective businesses. BEST USE OF DIGITAL TO AN INVESTMENT AUDIENCE For Shell UK – whose health and safety film offers a human-centric approach 29 Best online annual report to a practical issue and helped TMW Unlimited take home the ‘Digital agency BEST USE OF DIGITAL TO AID MEDIA RELATIONS of the year’ award – it is already deploying 30 Best online newsroom a similar strategy in other regions. For the Church of England, working with EVALUATION the latest technologies to reach more parishioners than ever before helped it 30 Best evaluation strategy toward winning the ‘Best in-house team of BEST USE OF DIGITAL BY SECTOR the year’ prize. And digital photography and immersion allowed Cory Riverside Energy 32 Best use of digital by a charity, NGO or NFP craft a better-than-real-life experience for 34 Best use of digital from the education sector important stakeholders, winning it the 35 Best use of digital from the energy and utilities sector ‘Digital campaign of the year’ award. To these and all of the winners at the 2018 36 Best use of digital from the engineering and manufacturing sector Digital Impact Awards, congratulations! 37 Best use of digital from the financial services sector 38 Best use of digital from the food and beverage sector Brittany Golob 39 Best use of digital from the healthcare and pharmaceuticals sector Editor, Communicate magazine 41 Best use of digital from the mining and extractives sector 42 Best use of digital from the professional services sector 43 Best use of digital from the property sector 44 Best use of digital from the public services sector 45 Best use of digital from the retail sector 46 Best use of digital from the technology, media and telecommunications sector 47 Best use of digital from the transport and logistics sector 49 Best use of digital from the travel, leisure and tourism sector

51 Digital campaign of the year 52 Digital agency of the year 54 Digital in-house team of the year

3 JUDGES JUDGES

Kristina Blissett, head of group communications, Coats Sara Fawcett, managing director, That Comms Place Ltd Kristina is head of group communications at Coats. The FTSE 250 listed company is the world’s leading industrial A communications professional for 12 years, Sara has been managing director of That Comms Place Ltd since thread manufacturer and a major player in the Americas textile crafts market. At home in more than 50 countries, 2011, supporting businesses across a wide variety of sectors with both internal and external communications. it employs 19,000 employees across six continents. Kristina has been at Coats for six years where she leads the Most recently she managed the multi-award-winning ‘Buy Before You Board’ campaign for train operator team responsible for external and internal corporate communications. She has over 20 years of experience in a Northern, winner of the ‘Best digital communications as part of an integrated campaign’ and ‘Best digital wide range of industries including manufacturing, professional and financial services and has held roles in-house campaign of the year’ awards at last year’s Digital Impact Awards. as well as with agencies.

Charlotte Borthwick, global digital communications manager, G4S Laura Earle, senior internal communications manager of global communications, Experian Charlotte is the global digital communications manager at G4S, the global, integrated security company, active in Laura is the senior internal communications manager of global communications at Experian. She has spent over 90 countries and with around 570,000 employees. Charlotte has been at G4S since 2010, and in her current nearly 10 years working in corporate communications for technology and financial services industries and one role, she is leading and developing the digital communications strategy as part of the global communications of her career highlights is leading the strategic communication programme for Dimension Data’s technology team. This broad role covers everything from website development and SEO to the intranet and social media. partnership with the Tour de France. Laura holds a MBA in communications and leadership from the Quadriga With over 10 years of experience in communications, Charlotte has previous experience in the security, University, Berlin. In 2012, Laura was awarded everywoman’s ‘Rising Star’ award, given to a woman under the construction and oil and gas sectors. age of 26 who is excelling in her technology career.

Sophie Brendel, director of marketing and communications, V&A Andrea Gold, interim head of digital and social media, Rolls-Royce Sophie was appointed director of marketing and communications at the V&A in October 2016. She is responsible Andrea is an experienced digital communications strategist with over 15 years of experience delivering digital for external communications for the V&A’s audiences, visitors and stakeholders, and leads marketing, press, solutions. She is currently responsible for the global digital marketing and communications strategy for Rolls- public relations and brand activity for the V&A in the UK and internationally. Prior to joining the V&A, Sophie Royce’s external channels where she supports a large network of internal and external stakeholders across all was head of digital communications at the BBC, where she led PR and communications for digital, technology, areas of the business. Previously, she worked at the IOPC and the Met Police. Andrea started her career at the R&D and innovation across the BBC. Sophie joined the BBC in 2009 as head of strategic communications, and BBC and has an MA in digital culture. previously worked for Reuters’ media and global news divisions.

Karan Chadda, head of digital communications, Ageas Lawrence Hall, head of communications, ZPG plc Karan leads digital communications for Ageas Insurance, the UK’s third largest motor insurer. He is responsible Lawrence is head of communications at ZPG plc (formerly Zoopla Property Group plc) which owns and operates for Ageas’ online reputation. His wide-ranging role incorporates everything from SEO to social media, digital some of the UK’s most trusted home-related digital platforms including Zoopla, uSwitch, PrimeLocation, campaigns and customer contact. Prior to Ageas, Karan founded and ran Evolving Influence, a digital and brand Hometrack and Property Software Group. Lawrence is responsible for corporate and consumer communications, consultancy providing strategic advice and building digital and messaging frameworks for a range of corporate social media and content and was an early team member of ZPG. He has played a key role in a business that has clients. In 2015, he ran Poetry by Numbers, a data poetry project. Karan has been managing websites since the floated on the London Stock Exchange, grown revenues from zero to £200m, attracts over 50m visits a month to early 2000s. its platform, works with 25,000 partners and is valued at nearly £2bn.

Amaris Cole, digital communications and content manager, Church of England John Horsley, founder, Digital Doughnut Amaris is the digital communications and content manager for the Church of England, working operationally and John is the founder of Digital Doughnut and Digital Marketing, LinkedIn’s fifth-largest group. He has over 15 years strategically with the digital team to deliver a range of projects, including video and audio, social media, website of digital marketing experience and has seen the industry grow – from the early internet pioneers to today’s creation and digital communications. She is passionate about the church’s creation of relevant, quality content bustling marketplace. John is highly influential in the world of marketing and regularly judges both marketing and for the 21st century. technology awards. Both the British Interactive Media Association and the Drum magazine have ranked John as one of the top 100 people in the UK’s digital industry, while Fast Company listed John among its top 50 most influential people on the web.

4 5 JUDGES JUDGES

David Howell, digital marketing lead, Mace Group Colin Robertson, managing director, Blumilk David is currently digital marketing lead for Mace, an international consultancy and construction company based Colin is founder and managing director of brand, positioning and campaigns agency Blumilk, which he formed in London, where he has been working on a digital marketing strategy for the past two years. This has included over 20 years ago. He is also founder of employee engagement, document management and crisis management ‘Mace World’ an interactive digital city and, most recently, a new global website that has just been awarded software platform Enyware, which is set to revolutionise communication within the NHS. Colin’s background ‘innovation of the year’ against competition from consultancy and construction projects around the world. David in business growth management, commercialisation and brand building has helped over 500 companies also works for Google’s Squared Online programme. commercialise and position themselves in an ever-changing commercial landscape.

Jenny Minard, head of digital engagement, The Royal Household Suzie Robinson, intranet manager, WSH Limited Jennifer is currently head of digital engagement at the Royal Household and has 12 years of experience in digital Suzie is the intranet manager for WSH Limited, a holdings company for nine different businesses, including and journalism roles. She has worked for the BBC, for various marketing agencies and at Comic Relief. Jennifer Benugo, BaxterStorey, Searcys and Monica Galetti’s restaurant Mere. She started the role in September 2017 specialises in social media strategic consulting and digital transformation. She is passionate about mentoring and has been making plans and subsequent changes to the intranet, the Vine, since. Previously, Suzie worked for charities such as Centrepoint and the Media Trust. for Waterstones, where she completely reworked its intranet and won the ‘Best intranet award’ at the Digital Impact Awards 2017.

Paul Morgan, communications director, Premiership Rugby Stephen Spiers, senior intranet and digital channels manager, Barclays Paul is the communications director at Premiership Rugby, the umbrella organisation of Aviva Premiership Stephen’s main role is ensuring over 100,000 colleagues worldwide are supported with the tools to do their jobs. Rugby. He moved to Premiership Rugby after more than 20 years as a sports and news journalist and was Stephen’s experience lies in developing and delivering successful digital channels in large organisations. His editor of Rugby World magazine and the IRB World Rugby Yearbook. Paul ghost wrote ‘Year of the Tiger!: My last project, Barclays Now, won the IoIC ‘Best intranet’ award and the Digital Impact Awards’ ‘Best intranet’ silver 2004/05 Season Diary’ by Lewis Moody and, in 2011, ‘Splashdown’ which covers a year in the life of England Test award in 2016. He is currently working on the next iteration of Barclays Now, a new company-wide video channel, star Chris Ashton. As freelance rugby union writer for the Mail on Sunday, he was a regular contributor to Five a user generated content app and improved colleague feedback tools. Live, BBC Radio Wales, CNN and has appeared on a number of television programmes.

Bob Morris, managing partner, Instinctif Partners Alex Wodzicki, global digital marketing manager, SEGRO plc Bob works on the film and motion team at Instinctif Partners and has over 18 years of experience in the media; Since 2011, Alex has been responsible for the digital marketing channels used across Segro plc, the FTSE 100 initially as a journalist at the Press Association and a news editor at ITN. Bob joined Instinctif Partners from listed real estate investment trust. During his time at Segro, he launched its award-winning corporate website World Television where he advised clients on their digital strategies and produced engaging video content for and has driven high profile pioneering digital projects across Europe. Previously, Alex spent over a decade as both internal and external audiences. Prior to this, he spent six years at a public relations consultancy. digital director at 360 Interactive.

Jonathan Palmer, global head of strategy, Omobono Jonathan leads the global strategy and UX teams at Omobono, delivering strategic thinking for global brands such as Johnson & Johnson, Shell and JLL. He has over 20 years of experience in digital technology and communications and a history of delivering award-winning work across both the B2B and B2C space. With a career starting in the FMCG sector, he has also worked in broadcast design, interactive TV, mobile and digital commerce.

6 7 WINNERS WINNERS

DELIVERABLES SOCIAL MEDIA EVALUATION Best use of digital from the healthcare and pharmaceuticals sector Best corporate website Best use of existing social media platforms: Best evaluation strategy Gold – Covonia and Bray Leino Gold – Diageo and Superunion small budget – <£20k Gold – The Clean Space and Digital Clarity Silver – AXA PPP healthcare and Bottle Gold – The Church of England Gold – The Church of England Silver – Smart Energy GB with Hall & Partners, Highly commended – NHG and One Shoe Silver – Clinigen and Emperor Silver – Tour de Yorkshire and Welcome to Yorkshire Google Brand Lab and Annalect Bronze – Glencore and Conran Design Group Silver – Zoflora and Mosquito Digital Best use of digital from the mining and extractives sector Bronze – Linklaters and LEWIS Global Communications Bronze – Argos and Hope&Glory BEST USE OF DIGITAL BY SECTOR Gold – Fugro and Bray Leino Highly commended – Currie & Brown and SampsonMay Bronze – Warner Bros. UK and Wilderness Agency Silver – Cairn Energy plc and Emperor Best use of digital by a charity, NGO or NFP Best corporate app Best use of existing social media platforms: Gold – Encephalitis Society and the Distance Best use of digital from the professional services sector Gold – The Church of England medium budget – £20–k£75k Gold – The Church of England Gold – Kasowitz Benson Torres and Living Group Silver – Debenhams and Publicis.Sapient Gold – Iceland Foods and Tangerine Communications Silver – Wellcome Collection Silver – Accenture and Omobono Bronze – Nationwide Building Society and Sequel Group Silver – Dock & Bay and Born Social Bronze – British Heart Foundation Bronze – Linklaters and LEWIS Global Communications Bronze – Numis and LEWIS Global Communications Bronze – Marie Curie and Hope&Glory Bronze – Harrison's Fund with Orbital Media and DoubleMe Best use of digital from the property sector Bronze – Marriott International and ignis Highly commended – Breast Cancer Now Best use of SEO for corporate communications and Crunch Simply Digital Gold – Willmott Dixon mi|digital with Tribus Digital and MadeByPi Gold – PartyCasino and Verve Search Best use of existing social media platforms: Silver – Countrywide and Three Whiskey large budget – £75K+ Best use of digital from the education sector Silver – SEGRO plc Best use of mobile and portable devices Gold – Chilly's Bottles and Born Social Gold – Cognita Schools and Converted Bronze – Ashcourt Student Accommodation Gold – Lynx, Unilever and TMW Unlimited Silver – High Speed 2 and Bray Leino and Sonin App Development Silver – Numis and LEWIS Global Communications Best community development Bronze – The Royal Hospital School and Briscoe French PR | Gold – Gumtree and 1000heads Media | Digital Best use of digital from the public services sector Best use of digital to aid a CSR campaign Silver – Unforgettable and Born Social Bronze – Wellcome Trust Gold – Sefton Metropolitan Borough Council and Rocktime Gold – Turkcell and the Gang Agency Bronze – Zoflora and Mosquito Digital Highly commended – Clayesmore School and Rooster Marketing Best use of digital from the retail sector Best digital rebrand BEST USE OF DIGITAL TO AN INTERNAL AUDIENCE Best use of digital from the energy and utilities sector Gold – Carphone Warehouse and 1000heads Gold – Kasowitz Benson Torres and Living Group Gold – Smart Energy GB and AMV, PHD and PD3 Silver – Bose Corporation and MediaCom Worldwide Best intranet Silver – Greensill and Omobono Silver – UK Power Networks and Instinctif Partners Silver – Greggs and Taylor Herring Bronze – Little Tikes and the Bigger Boat Gold – Espria and One Shoe Bronze – npower and 1000heads Bronze – Lenstore and Verve Search Bronze – PegasusLife and Freestyle Silver – Unilever Highly commended – IBERDROLA Best use of digital from the technology, Best use of online video Best digital employee communication Best use of digital from the engineering media and telecommunications sector Gold – Kasowitz Benson Torres and Living Group Gold – Shell Retail UK and TMW Unlimited and manufacturing sector Gold – Sky and Digitas Silver – Captain Morgan and 1000heads Gold – Worcester Bosch and drp Gold – Cory Riverside Energy and Vismedia Silver – Gemalto and Wardour Silver – Kinder Bueno, Ferrero and TMW Unlimited Silver – Legal and General and VideoSmart Silver – RS Components Silver – Turkcell (61Cell) and The Gang Agency Bronze – Octapharma AG and Luminous Bronze – HSBC Bronze – Worcester Bosch and drp Bronze – Tatlin and Sonin App Development Highly commended – NATS and Emperor Highly commended – AstraZeneca and Ruder Finn Highly commended – WinGD and Oakwood Highly commended – Turkcell (#EngelTanımayanlar) and the Gang Agency Best corporate viral campaign BEST USE OF DIGITAL TO Best use of digital from the financial services sector AN INVESTMENT AUDIENCE Gold – Shell Retail UK and TMW Unlimited Gold – Lloyds Banking Group plc and Sequel Group Best use of digital from the transport and logistics sector Silver – Turkcell and the Gang Agency Best online annual report Silver – Direct Line and drp Silver – DHL Parcel and One Shoe Bronze – NOW TV and Fever PR Bronze – Chill Insurance and Click Consult Gold – Octapharma AG and Luminous Best use of digital from the travel, leisure and tourism sector Bronze – Royal London and Wardour Best digital communication as part of an integrated campaign Silver – UK Power Networks and Instinctif Partners Highly commended – Numis and LEWIS Global Communications Gold – Virgin Trains Bronze – Henry Boot plc and Jones and Palmer Gold – Marie Curie and Hope&Glory Highly commended – The Investment Association Silver – lastminute.com and Builtvisible Highly commended – BT Group plc and Emperor Silver – Zoflora (Crufts) and Mosquito Digital and Cicero Group Bronze – PartyCasino and Verve Search Highly commended – N Brown Group plc and SampsonMay Bronze – SEGRO plc Bronze – Small Luxury Hotels of the World and Emperor Best use of digital from the food and beverage sector Bronze – Zoflora (RHS Flower Show) and Mosquito Digital BEST USE OF DIGITAL TO AID MEDIA RELATIONS Highly commended – Kwik Fit and Click Consult Highly commended – Direct Line and drp Gold – Captain Morgan and 1000heads Digital campaign of the year Highly commended – Resilience Direct and CDS Best online newsroom Gold – Thomas Ridley Foodservice and NetXtra Gold – Bacardi Global Brands and TVC Group Silver – Greggs and Taylor Herring Winner – Cory Riverside Energy and Vismedia Silver – Amnesty International and 93digital Bronze – Appletiser and Brands2Life Digital agency of the year Winner – TMW Unlimited

Digital in-house team of the year Winner – The Church of England

8 9 DELIVERABLES DELIVERABLES

Best corporate website

Gold – Diageo and Superunion Silver – Clinigen and Emperor Diageo is the world’s largest premium drinks company and Global pharmaceutical and services company Clinigen brought custodian of some of the most iconic beverage brands in the clarity back to its digital estate with a new corporate website by world, including Johnnie Walker, Guinness and Smirnoff. Despite Emperor. Preferring simplicity and clarity over stock images of this remarkable stable of brands, Diageo’s own identity was science, healthcare and patients, the new site speaks directly to failing to reflect the company’s purpose or engage effectively Clinigen’s professional audience in a language it understands. with its stakeholders. Diageo developed a new brand identity, positioning itself as a global leader in beverage alcohol and telling a compelling narrative of rich heritage, rapid innovation, strong performance and robust corporate values. Alongside this powerful new brand, Superunion developed Bronze – Glencore and Conran Design Group and built a new corporate website for the brand in just three Conran Design Group delivered a holistic digital estate redesign months, bringing the new identity to life and presenting it in a for natural resources company Glencore, consolidating and confident, dynamic style that sets the business apart from its refreshing its corporate and regional websites with an elegant, peers. Featuring a bold, content-led approach facilitated through content-led and user-focused strategy. a robust technical platform and image-led design, the new site delivers a satisfying, memorable experience to users. “Vibrant and compelling – a stand-out entry,” said one judge.

Gold – The Church of England Bronze – Linklaters and LEWIS Global Communications In October 2017, the Church of England launched its new website As a member of the Magic Circle of law firms, Linklaters is one – its first update in 12 years. While the previous site received of the most prestigious businesses of its type in the world. Lewis 10m page views annually, it was failing to serve those visitors, Global Communications delivered a fresh corporate website to represented by a bounce rate of over 50%. In fact, in one survey, match that reputation, based around the firm’s dual philosophies, a participant described it as “an overcrowded intranet from the ‘quietly brilliant’ and ‘delightfully simple.’ 1990s.” Following a 10-week research project, the new site was built from the ground up, capitalising on the many insights gained throughout the fact-finding exercise. The new site features simple navigation, an easy-to-use search engine, improved accessibility and a mobile-first, clean design. Highly commended – Currie & Brown and SampsonMay Updated sections, including ‘Our faith’ and ‘Prayer and worship,’ offer visitors streamlined yet engaging information, supported by downloadable resources and videos. The site now also features over 250 professional images, shared by local churches and taken nationally, bringing the breadth of the church’s activities to life. Our judges sung out in praise, describing the church’s new site as “genuine, inspiring, content-driven and comprehensively researched.”

10 11 DELIVERABLES DELIVERABLES

Best corporate app Best use of SEO for corporate communications

Gold – The Church of England Gold – PartyCasino and Verve Search While many have suggested giving up digital for Lent, the Church Verve Search proved that content is still king, helping PartyCasino of England put online activity at its heart with its 2018 campaign boost its organic SEO rankings and traffic through compelling, #LiveLent. Designed to connect with parishioners and increase data-driven storytelling. The key to the strategy was finding the the number of people taking up Lent, the campaign offered its right approach to delivering top-tier links and coverage by engaging audience a wealth of daily reflections, social media graphics, with a topic that had immediate value to high-level publications. resources for churches and user-generated content. They set their sights on Hollywood, a perennial favourite for media At the campaign’s heart was an Apple and Android app which around the world – all they needed was an angle. delivered content to users in a simple, easy-to-digest and inspiring Fittingly for a campaign designed for an online casino business, way. As well as delivering daily reflections and prayers (in both money emerged as the missing ingredient. Verve Search ran the text and audio), the app linked users to the ‘A Church Near You’ numbers to discover Hollywood’s most profitable actors, directors page to help them find an Easter service to attend. and studios, crafting a bespoke page around their results that found Each week, the app explored a new theme with questions for immediate traction across entertainment media. The story achieved reflection and links to free discussion materials, encouraging coverage across some of the most authoritative sites in the world, its users to consider questions of faith throughout the Lenten including Yahoo, AOL, Forbes and NME, rocketing PartyCasino period. The app, which was downloaded more than 11,000 up the organic search rankings. “Clever, creative and completely times, also inspired our judges. “A very strong submission which effective,” said one judge. “The results really speak for themselves.” harnesses the power of technology to reach audiences in new ways,” one said.

Silver – Debenhams and Publicis.Sapient Debenhams’ progressive web app was a true first for European retail. It delivered customers all the usability benefits of an app without the need to download a thing. This customer- centric experience, devised by Publicis.Sapient, demonstrates how digitally progressive, corporate apps can have a real and remarkable impact on customer experience and business results. Best use of mobile and portable devices

Bronze – Nationwide Building Society and Sequel Group Gold – Lynx, Unilever and TMW Unlimited Nationwide consolidated their approach to apps with My Events. Proximity tech expert Landmrk helped put Lynx back on the Developed by Sequel Group, the app has transformed from a “nice map with an influencer-led, geo-targeted smartphone hunt. The to have” social channel into an integral part of how Nationwide campaign centred around the brand’s first limited edition product communicates with event organisers and customers alike. in six years, Lynx YOU Anthony Joshua, the culmination of Lynx’s partnership with the famous boxer. Using a bespoke interactive web app, the ‘AJ Lynx Drop’ sent users across the UK on a gamified, smartphone treasure hunt for the ultimate prize: tickets to Anthony Joshua’s upcoming fight. As well as five grand prize-winning golden, signed deodorant Bronze – Numis and LEWIS Global Communications cans, an additional 850 limited edition cans were also hidden, Investment banking firm Numis partnered with Lewis to deliver ensuring that even those who didn’t get to see the fight in-the-flesh a powerful, easy-to-use app which enables its users to quickly were exposed to the product. The campaign proved a knock-out access a wealth of valuable information on stocks and investment. punch for Lynx, garnering 4.4m impressions and over 50,000 organic reach. More than 36,000 boxing fans took up the hunt, driving impressive awareness of the product in the brand’s target market as well as reaching out to new audiences.

Silver – Numis and LEWIS Global Communications Numis set the notoriously traditional industry of investment banking on its head, delivering an informative and engaging app pitched at its increasingly large client base of digital natives. The new app enables users to quickly and easily access consolidated information based on personal preferences and includes features such as the ability to set push notifications to alert users to specified share price fluctuations or trading volume activity.

12 13 DELIVERABLES

Best use of digital to aid a CSR campaign

Gold – Turkcell and the Gang Agency Turkcell crafted an authentic and heartfelt campaign to promote its mobile applications specifically designed to help deaf and blind people live their lives without boundaries. The centrepiece of the campaign was a real life film in which the two main characters, Harun, who is blind, and Ayşenur, who is deaf, were taught to tango before putting on a special performance to mark the International Day of Disabled Persons. By casting real people with real disabilities in the roles, Turkcell made the inspired move of ensuring its target audience could not only immediately identify with the film, but would be able to engage in a genuine and profound way. Likewise, the universal human element of the story provided a powerful hook for those who have not personally experienced disability. The response was immediate. The campaign reached 9m people, with the film garnering more than 11m views. It was referenced in 12 newspapers and featured on 131 different news sites. “Inspiring, emotive and engaging,” said one judge.

15 DELIVERABLES DELIVERABLES

Best digital rebrand Best use of online video

Gold – Kasowitz Benson Torres and Living Group Gold – Kasowitz Benson Torres and Living Group Living Group pulled out all the stops to deliver an exquisitely As part of the digital estate overhaul for prestigious law firm on-point digital rebrand for law firm Kasowitz Benson Torres, Kasowitz Benson Torres, agency Living Group produced a series crafting a punchy digital experience every bit as creative, of engaging and bold films to sit with pride of place among the aggressive and relentless as the firm itself. To ensure the new new suite of digital brand assets. Filmed in the firm’s own New site hit the mark, Living Group undertook a rigorous discovery York office over two days, the content features 12 lawyers in phase, interviewing senior partners and clients, conducting digital one-on-one interviews with the director, shot against a stark white workshops with marketing and practice area teams, an in-depth backdrop. Two cameras were used, capturing the lawyers from competitor review, an online all-employee survey and an audit of different perspectives and proximities simultaneously, shifting the firm’s current digital footprint. positions to take cut-away shots showing detailed movements The diligence more than paid off, inspiring a bold, assertive and expressions. and uncompromising digital brand. From the sharp lines of the An equally inspired editing process saw the footage cut into four new brand mark to the aggressive imagery of combative sports, films, creating a distinct synergy between them while also giving dangerous animals and sharp-edged tools, and the abrupt, each its own distinct flavour. Our judges were overwhelmed with straightforward copy, the entire digital estate exudes competence, the power and impact of the films, praising their insight, execution power and tenacity. As one of our judges said, “Dynamic, striking and creativity. “I hope I never face them in court,” said one. and unapologetic. I’d hire them!”

Silver – Greensill and Omobono Silver – Captain Morgan and 1000heads Omobono helped Greensill shrug off their outdated, uninspiring Captain Morgan and 1000heads harnessed the power of music to and bland online estate, delivering a digital rebrand worthy of deliver an important message about drinking responsibly through the UK’s leading fin-tech and second-biggest provider of supply their #LIVELIKEACAPTAIN campaign. With popular grime star chain finance in the world. Featuring beautiful bird’s-eye-view Lady Leshurr on board, the partnership developed and deployed a imagery, the new site demonstrates the breadth of industries and fun, light-hearted, yet crucial, online campaign, based around the lives Greensill touches through its projects, as well as its unique simple message, ‘Fun that isn’t remembered, isn’t fun.’ perspective and approach.

Bronze – Little Tikes and the Bigger Boat Bronze – Kinder Bueno, Ferrero and TMW Unlimited The Bigger Boat delivered such a spectacularly successful digital TMW Unlimited helped Kinder pitch its Bueno bars to an older rebrand for the UK division of Little Tikes that it is now being taken audience with the ‘Now That’s Adulting’ online film, an anthem to onboard by the international arm of the business. all those struggling to adapt to their lives as grownups.

Bronze – PegasusLife and Freestyle Bronze – Octapharma AG and Luminous PegasusLife partnered with Freestyle to transform its traditional, Octapharma AG demonstrated the journey from plasma donor to brochure-heavy website into a digitally-led, engaging and inspiring patient with a series of documentary-style video stories, created site that could connect with its dual audiences of internet-savvy by Luminous, that shed a light on how employees deliver life- older people and their key influencers: their adult children. changing medicines.

Highly commended – NATS and Emperor

16 17 DELIVERABLES

Best corporate viral campaign

Gold – Shell Retail UK and TMW Unlimited Following an increase in robberies and serious safety incidents across its sector, Shell Retail UK had to find a new way of talking about health and safety that got staff to reconnect with the topic. Research demonstrated that staff who thought about safety issues from the point of view of their loved ones took it more seriously. Shell worked with TMW to find a way to share the health and safety message in a more personal way. A hero film and supporting assets that showcased human stories of safety from Shell’s own staff were developed under the campaign title ‘Go Home Well’ – a subtle reworking of their public-facing brand line ‘Go Well.’ The film was launched across digital channels including internal Facebook groups, the intranet and internal email, and Shell quickly found itself inundated with positive responses and a groundswell of frontline workers sharing their own experiences. “Really emotive, creative and brilliantly executed,” said one judge.

Silver – Turkcell and the Gang Agency Turkcell worked with the Gang Agency to deliver an authentic and heartfelt campaign to promote its pair of mobile apps, My Dream Partner and My Sign Language, which were designed to help deaf and blind people take on a life without boundaries. The cornerstone of the campaign was an inspiring and true-to-life film Digital in which a pair of dancers, one deaf and one blind, were taught to tango before performing a special show on the International Day of Disabled Persons.

Bronze – NOW TV and Fever PR NOW TV and Fever PR enlisted the aid of grime star Bugzy Malone to promote the release of season eight of the Walking Dead, mashing up music and zombies in an authentic and matters. engaging viral campaign.

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19 DELIVERABLES

Best digital communication as part of an integrated campaign

Gold – Marie Curie and Hope&Glory Given its mission to care for those living with terminal illness and their families, Marie Curie rarely has a traditionally ‘happy story’ share. But for Christmas 2017, it turned that all around with a heart-warming appeal to the nation, centred around one of the season’s most iconic images. The Marie Curie Memory Tree, a 50 foot installation in the heart of London’s South Bank, captured the hearts of people across the UK with a simple, yet truly sincere and heartening premise: to ‘light up Christmas.’ For every message shared about someone who would be missed at Christmas, the lights would glow a little brighter. The response to the two-week, Hope&Glory created campaign was immediate and impactful, with Facebook, Twitter and Instagram users taking the opportunity to get involved. Our judges were won over as well. “A wonderfully emotional and creative campaign that hit the mark in so many ways,” one said.

Silver – Zoflora (Crufts) and Mosquito Digital As the main sponsor of Crufts, the world’s largest and most famous dog show, Zoflora was perfectly positioned to prove its new range of pet-centric Fresh Home products were best in show. Zoflora worked with Mosquito Digital to engage the audience digitally with a multichannel campaign, inviting influential Instagrammers to act as brand ambassadors and share a wealth of curated content through their own social accounts.

Bronze – SEGRO plc Segro introduced its first substantial foray into the UK’s big box property market, the Segro Logistics Park East Midlands Gateway, with a multifaceted campaign featuring an animation, a 360 degree immersive fly-through video and a 3D modelled, smartphone-enabled app.

Bronze – Zoflora (RHS Flower Show) and Mosquito Digital Zoflora launched its partnership with the Caudwell Children Charity through its efforts at the RHS Flower Show – supported by Mosquito Digital – with a woodland garden, showcasing how an accessible and inclusive wild space can reconnect children with nature.

Highly commended – Direct Line and drp Highly commended – Resilience Direct and CDS

20 SOCIAL MEDIA SOCIAL MEDIA Best use of existing social media platforms: Best use of existing social media platforms: small budget – <£20k medium budget – £20k-£75k

Gold – The Church of England Gold – Iceland Foods and Tangerine Communications The Church of England crafted an inspiring and compelling Tangerine was on side to help Iceland Foods stay ahead of the campaign to encourage people to engage with the church over the digital curve with an ongoing social media blitz that saw the Lent and Easter period, harnessing the power of social media and brand hit the mark again and again. When KFC ran out of chicken, mobile apps. Alongside a full-colour printed book ‘#LiveLent: Let Iceland was quick to respond, using the finger lickin’ good famine Your Light shine,’ the church delivered an app for Android and iOS, as an opportunity to boost its own brand with a quick-fire series social media graphics for Twitter, Facebook and Instagram, email of tweets. Even Iceland’s brand ambassador Peter Andre was and text reflections to enrolled users and additional downloadable drawn into the fray, increasing awareness of the online banter to resources for churches. off-the-charts levels. Targeted promotion proved a key element of the campaign, Iceland’s social media was just as quick off the mark when it with the church using Facebook audiences crafted from persona came to Christmas with its #ReasonstoBeJolly influencer event. It research to reach those who hadn’t yet liked the Church of captured online attention with a wide range of content, including England’s Facebook page, but might be interested in its content. everything from Facebook Live cooking streams to online polls Once they were engaged, the church’s multichannel approach were social media users could vote for their festive favourites. allowed users to receive content in the way that suited them best, “Iceland’s ongoing approach to social is fantastic,” said one ensuring the audience was able to engage easily. Our judges judge. “It has demonstrated just how crucial being responsive were full of praise, commending the church for its comprehensive can be to a campaign, driving awareness and additional value approach, clear objectives, strategy and inspired use of a range of well beyond expectation.” digital media.

Silver – Tour de Yorkshire and Welcome to Yorkshire Silver – Dock & Bay and Born Social Welcome to Yorkshire stepped up its social media game in Born Social proved that creativity is still king, driving conversions support of the Tour de Yorkshire, expanding its social media for Dock & Bay’s quick-drying microfibre towels with a carefully strategy far beyond its previous scope. Alongside all-important refined, creative campaign. It honed the content to a razor-sharp race updates, the social media blitz included a quiz featured on point through 40 plus iterations, crafting the perfect mix of Instagram, and #TourTuesdays, which showcased one of the tour’s product benefit, reason to believe and call to action. eight host towns each week. The campaign inspired people to not just follow the race, but to discover the wealth of activities, culture and communities on offer in Yorkshire.

Silver – Zoflora and Mosquito Digital Bronze – Marie Curie and Hope&Glory Following a gold-winning garden at the 2016 RHS Hampton Court Marie Curie and Hope&Glory reached over 20m people across the Palace Flower Show, Zoflora upped its green-thumbed game in UK with their heart-warming Memory Tree campaign, which saw a 2017, with the help of Mosquito Digital. Digital experts, PR people 50 foot Christmas tree on London’s South Bank grow ever brighter and garden designers captured the attention of Zoflora’s audience as people tweeted in memory of those they’d miss during the with a multichannel campaign featuring a groundbreaking 3D festive season. garden accessible through VR technology.

Bronze – Argos and Hope&Glory Bronze – Marriott International and ignis Hope&Glory pulled out all the stops to help Argos make the most Marriott International and ignis harnessed the notion of an of Black Friday sales with a digital and consumer-first strategy. ‘experience economy’ to drive awareness of its rewards Rather than stoking stress, the partnership delivered MewTube, programme, leveraging a partnership with the NFL to give streaming calming cat videos to overwhelmed online shoppers. one lucky Marriott Rewards member an all-expenses paid trip to the Super Bowl.

Bronze – Warner Bros. UK and Wilderness Agency Wilderness Agency helped Warner Bros. UK cut through the festive fuzz around Christmas with a fun, new social account on Twitter, the Warner Bros. Elves, which helped confused gift buyers find the perfect present for movie-obsessed friends.

22 23 SOCIAL MEDIA INTRANET Best use of existing social media platforms: large budget – £75K+ Best intranet

Gold – Chilly’s Bottles and Born Social Gold – Espria and One Shoe Born Social helped Chilly’s Bottles capture the reusable water Creative and digital agency One Shoe redefined how Espria, one bottle market with an explosive social media spending strategy. of the largest healthcare organisations in the Netherlands, works Key to the agency’s approach, and vital for avoiding the classic with an empowering new intranet service. With the business ‘scale versus efficiency’ conundrum, was a comprehensive consisting of over 12 brands and with 18,000 employees – strategy that was simple, yet cleverly calculated. They created including nursing staff, practitioners, doctors, purchasers, policy assets that focused both on the product and on Chilly’s brand, advisors, client service managers and team leaders among others eliminating the choice between brand building and direct – creating a one-size-fits-all intranet was no small ask. response, while allowing Facebook’s algorithm to do the hard But, One Shoe more than came through with the goods, yards, feeding it data to enhance targeting. delivering 'Digital Work Space,’ a truly transformative tool. It offers The creative was snappy and social first, rather than big- employees a social media-style timeline with content intelligently budgeted and overwrought, and backed-up by 15 micro- tailored to specific business units, self-service and tooling for influencers to engage the audience from multiple angles. Born everything from declaring expenses to accessing payslips and Social also used the power of social proof, concentrating on a few digital protocols, employee-created information-sharing groups, key bottle designs as eye grabbers before taking people down the and a ‘Who is who’ page built to encourage engagement among funnel. “I love the campaign, the strategy and the product,” said staff. Best of all, it’s all accessible anywhere at any time through a one of our judges. cross-platform app for smart phones and tablets. “Transformative, practical and with impressive uptake,” said one judge.

Silver – Unilever Unilever reengaged its employees with a powerful intranet update, shifting the focus from global to local. The key to the approach was keeping content relevant, harnessing employees’ Unilever Best community development profiles to tailor their homepages to each market, function and workplace. Launched in only eight months, the new homepage Gold – Gumtree and 1000heads has lowered bounce rate, increased average session duration and Facing an array of challenges, including increased competition increased both mobile visits and readership of local news. and a perception that the platform was somehow unsafe or untrustworthy, Gumtree launched a new community building comms platform, #GotItOnGumtree. It worked with 1000heads to surface amazing and emotive stories – such as the bride-to- be who sourced the chairs for her wedding on Gumtree and the drummer who wanted to buy a cymbal but instead joined a band – and harnessed their power to spread positive conversation about the brand. Perhaps the highlight of the campaign was Eërtmug (that’s Gumtree backwards), a Scandi-inspired pop-up store featuring hundreds of items sourced on Gumtree that successfully subverted people’s expectation of Gumtree listings. With creativity like that, it’s little surprise that Gumtree found resounding success, reaffirming its place as the number one online classifieds brand. And our judges were just as impressed, praising the fantastic use of user-generated content, multi- platform approach and bold, uncompromising creativity.

Silver – Unforgettable and Born Social Born Social went back to basics to craft a genuine community for Unforgettable, a unique marketplace of products and services for dementia and memory loss. The campaign harnessed Facebook’s closed groups feature to bring together people living as caregivers for loved ones with dementia and Alzheimer’s, allowing them a private, safe place to connect. In an inspired move, the group was left to grow organically, providing Unforgettable with endless insights on how to better engage its audience.

Bronze – Zoflora and Mosquito Digital Zoflora tapped into the power of social media to engage with its audiences, by working with Mosquito Digital to reposition the brand’s Instagram account as a platform for exclusive fragrance releases, behind the scenes content and user-generated content.

24 25 INTRANET

Best digital employee communication

Gold – Shell Retail UK and TMW Unlimited Shell Retail UK captured the hearts and minds of its employees with an inspired safety campaign centred around a very personal message. ‘Go Home Well,’ a subtle spin on the business’s public facing strapline ‘Go Well,’ used the stories of real staff and their loved ones to help Shell’s employees connect emotionally with the issue of safety. Launched with TMW Unlimited at Shell’s annual conference, with the film screening to an audience of hundreds of frontline staff, retailers, management and head office staff, the campaign had an immediate impact. Employees were asked to write down their own reasons for ‘Going Home Well’ on whiteboards, creating a powerful, visible proof point to represent the company’s cultural shift. The campaign has proven so successful at engaging staff that it is already being rolled out across Europe as well as Thailand and South Africa. Little wonder that our judges described it as “emotional, engaging, genuine and an exemplar of effective employee communication.”

Gold – Worcester Bosch and drp Leading UK heating and hot water product manufacturer Worcester Bosch transformed the way its accredited installers work through an innovative app solution. Previously, essential processes such as registering guarantees and appointment bookings had been completed via poorly designed portals linked to several external systems and databases. But, after a year of hard work and a partnership with drp, Worcester Bosch produced a solution that seamlessly integrates its website and allows installers to complete a huge range of tasks through a single app. As well as being invaluable on the job, the app is also a powerful communications tool, offering users a calendar and knowledge base, providing instant and up-to-date information and cutting down on hours of now unnecessary admin. Since launch, over 95% of Worcester Bosch’s accredited installers have downloaded the app and feedback has been nothing short of excellent. Our judges described the entry as “the perfect example of user-friendly, time-saving and innovative design, benefiting both employees and the business bottom line.”

Silver – Legal and General and VideoSmart VideoSmart deployed its expertise in personalised and interactive videos to help Legal and General’s employees get a handle on their pension benefit statements. The videos – unique to each employee – condensed a 16-page policy document into a concise 90-second video, articulating employees’ pension data in an easy-to-understand format, supported by personalised text, audio, scenes and subtitles for optimum accessibility.

Bronze – HSBC HSBC helped keep its employees up to speed with a rapidly changing industry through DigitalDownload, an educational platform that allows the bank’s experts and specialists to share their knowledge.

Highly commended – AstraZeneca and Ruder Finn

26 INVESTMENT “PEOPLE DON’T TRUST BRANDS, 92% OF PEOPLE WOULD TRUST A FRIEND OR SOMEONE THEY HAVE NEVER MET OVER WHAT A Best online annual report BRAND WOULD SAY” - NIELSEN Gold – Octapharma AG and Luminous Crafting an award-winning annual report once, let alone two years in a row, is no mean feat, but that’s exactly what Octapharma – the world’s largest privately-owned manufacturer of human proteins developed from human blood plasma and cell lines – have done with the help of agency Luminous. Last year’s report was all about Octapharma’s patients and its purpose, but 2017’s focused on the ones who make it all happen: Octapharma’s own people. The new theme, ‘From donor to patient,’ demonstrates the complexity of Octapharma’s processes while highlighting the passion of the global team. The report reflects the profound connection between the daily work of employees, the ‘hidden heroes’ of the organisation, and patients. The report features 18 employees and one special donor-to- patient family story, brought to life through case studies and video stories, combining to present a united and diverse team working together to deliver Octapharma’s vision of providing new health solutions to advance human life. “The future of all annual reports,” said one judge.

Silver – UK Power Networks and Instinctif Partners Praised by a wide range of stakeholders, UK Power Networks’ latest online annual review is a showcase of how a consumer- facing organisation should communicate. Packed with rich media and interactive elements, the digital document, designed by Instinctif Partners, delivers an inspiring narrative of success that establishes the business as a thought leader in its industry.

Bronze – Henry Boot plc and Jones and Palmer UNF*CK YOUR TRUST Jones and Palmer helped Henry Boot capture the essence of its united by culture business group with an authentic annual report [email protected] brought to life by engaging animations, informative videos and a cohesive narrative.

Highly commended – BT Group plc and Emperor Highly commended – N Brown plc and SampsonMay

UGC|A OUR MISSION IS TO FIX TRUST THROUGH COMMUNITY LED EXPERIENCES

28 29 Rocksalt_fullpage_Communicate_Mag_TLC_AW.pdf 1 05/03/2018 12:19

MEDIA RELATIONS

Best online newsroom

Gold – Bacardi Global Brandsand TVC Group The media landscape has changed dramatically over the last few years with the rise of new technologies, new platforms and new ways of consuming information. As traditional titles scale back and resources get pumped into digital channels, journalists and publishers face enormous pressure to adapt to a 24/7 news economy. With the aid of TVC Group, Bacardi took the bold leap to communicate with this new audience and its channels, crafting the most advanced online media centre in the drinks industry – capable of feeding journalists and influencers news and content anytime and anywhere, which can be used across any platform or channel. The Bacardi ‘Super Media Centre’ puts journalists at the heart of the action, offering a specially designed and built app that gives access to multi-brand, multi-language content. Though only soft- launched at this stage, the media centre has already proven its worth, driving a 39% increase in visitors to the site and empowering the brand to tell its stories with immediacy and impact. TLCs apply

Silver – Amnesty International and 93digital Amnesty International worked with 93digital to rebuild the human rights NGO’s online newsroom in a more user-friendly and engaging manner. The impact was almost instant, transforming Amnesty International’s newsroom from a nearly unused platform to one visited by hundreds of journalists every month. C

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Gold – The Clean Space and Digital Clarity Digital Clarity helped commercial cleaner the Clean Space impressively expand its business with a highly focused PPC strategy. The agency built the strategy from the foundations up, first working to understand from where the Clean Space’s leads originate and what kind of businesses they were, as well as understanding how large businesses and organisations were searching for their cleaners. From there, Digital Clarity developed a bespoke qualification process, ensuring it engaged with only the correctly sized businesses in the right locations, preventing wasted budget. Further, the strategy went as granular as possible, using postcodes to target audiences only within the areas the Clean Space could serve, expanding this area as the business grew. Meanwhile, the agency was also busy tracking every unique Lovingly crafted content from your expert copywriting team enquiry – from keyword search all the way through to contact The personal touch with friendly and flexible writers dedicated to your needs – constantly optimising its PPC approach to suit the incoming data. “Smart, reasoned and successful,” said our judges. “An Copywriters you can count on, trusted by major brands to deliver empowering approach to PPC with real results for the client.” Captivating content that connects with your audience, right down to the small print Silver – Smart Energy GB with Hall & Partners, Google Brand Lab and Annalect Smart Energy GB harnessed the power of popular culture, social media and celebrity influencers to get 21-28 year-olds excited about smart meter technology with the campaign. To ensure its success, Smart Energy GB worked with agency partners to deploy a bespoke digital measurement framework, not only allowing it to prove the strength of its campaign results but empowering the company to make real-time decisions to optimise it throughout. www.rocksaltcopycreatives.com

30 SECTOR SECTOR

Best use of digital by a charity, NGO or NFP

Gold – Encephalitis Society and the Distance Silver – Wellcome Collection The Encephalitis Society partnered with developer the Distance to The Wellcome Collection brought a new sense of cohesion and create BrainWalk, an innovative, engaging and first-of-its-kind app, clarity to its online events calendar with ‘What’s On,’ crafting an specially designed for those living with the life-threatening brain outstanding user-centric experience to drive increased use of its condition. The app supports healthier living by incorporating a content and services. The new site has empowered visitors to global step challenge, encourages brain stimulation through games easily plan their visits to the museum, providing key information at and activities, and brings together those whose lives have been a glance and offering peerless navigation and usability. affected by encephalitis through a social media style newsfeed. Thanks to its ingenuity, inherent value and ability to engage, the app caused an immediate impact, generating significant interest among stakeholders, the news media and supportive celebrity Bronze – British Heart Foundation influencers. Even more importantly, through its capacity to reduce The British Heart Foundation harnessed the power of digital social isolation and encourage a community around encephalitis, targeting to help its new blood pressure campaign cut through, the app gave people with brain injuries the vital sense that they cleverly identifying and funnelling its audience segments to were part of something larger. “Strong uptake and engagement,” personalised pages specifically designed to capture their attention. said our judges. “A novel approach with a clear vision for a truly worthy cause. Great results and justly so.”

Gold – The Church of England Bronze – Harrison’s Fund with Orbital Media and DoubleMe The Church of England brought the voice of faith into its Harrison’s Fund, a unique charity which raises awareness around parishioners’ homes with an inspired new skill for Amazon’s the debilitating effects of Duchenne Muscular Dystrophy, struck Alexa. While the church already connects with millions each home with a heartwarming campaign that used holographic, VR month through its churches, community groups and services, the and AR technology to inspiring and amazing effect. Alexa, ask the Church of England organisation identified the increasing ubiquity of Alexa-enabled to read the prayer of the day devicesAlexa, as a new and exciting ask way tothe connect with those who couldn’t physically make it to church or were only beginning their journeys into faith. Alexa, ask the Church of England As wellChurch as offering basic but of essential England… services such as readings where is my nearest church? of daily prayers and locations of nearby churches, the skill also Highly commended – Breast Cancer Now allows usersThe Church to engage of withEngland more abstractskill is now issues live. such as how to and Crunch Simply Digital Alexa, ask the Church of England becomeEnable a Christian the andskill what today. it means Say: “Alexa, to believe open in God. the As well as being featured internationally in a range of major media outlets, what it means to believe in God? Church of England” to begin the conversation. the skill has won strong praise from everyday parishioners as well. Our judges were equally enthusiastic, commending the church for harnessing digital technology to share its faith in a new and personal way.

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Best use of digital from the education sector Best use of digital from the energy and utilities sector

Gold – Cognita Schools and Converted Gold – Smart Energy GB with AMV, PHD and PD3 Converted helped Cognita Schools reach record-breaking pupil With the unenviable challenge of getting 21-28 year-olds excited enquiry numbers with a bespoke digital strategy fit for each of about smart energy meters, Smart Energy GB had no choice but its 29 UK schools. With such a broad scope, the first step was to think creatively and find a way to connect to its audience on to ensure an on-point strategy. Converted undertook rigorous home ground. The result was ‘The Power of 10p,’ a series in which research, analysing school catchments and local competitors, Britain’s finest content creators from beauty, gaming, comedy, undertaking digital marketing and tracking audits, performing a food and beyond embarked upon a test within their field of group-wide investigation into terminology and examining UX and expertise, but with a twist – they could only use 10 pence worth of conversion rate optimisation. energy and would rely on a smart meter to track their usage. From these insights, Converted developed a holistic plan Smart Energy GB launched an all-out social media assault, that had an immediate impact, driving up pupil inquiries bringing the campaign to life across Facebook, Instagram, through targeted paid-advertising, improved SEO practices, YouTube and Snapchat. It quickly took hold, aided on targeting marketing workshops, and an overhauled content strategy. This strategies that saw bespoke creative content pitched based on comprehensive approach quickly bore fruit, delivering uplifts in interests and behaviour. Views exceeded 56m, with 58k likes organic traffic across Cognita’s schools, as well as a significant and abundant evidence of active engagement – not just passive increase in web enquiries. Our judges gave the partnership top consumption. “A strong entry with a creative and engaging marks, praising the foundational approach, clear objectives, strategy,” said one judge. detailed research and exceptional results.

Silver – High Speed 2 and Bray Leino Silver – UK Power Networks and Instinctif Partners As well as delivering the future of high speed rail travel in the Instinctif Partners harnessed digital to bring UK Power UK, HS2 is helping to inspire a new generation of engineers, Networks’ online annual review to life, using a combination of scientists and designers through engaging and interactive career rich media and interactive elements to engage audiences. The exhibitions. HS2 teamed up with Bray Leino to create a host of bespoke introduction video, ‘Transforming Power Delivery’ digital games and experiences, delivered face-to-face to young proved the perfect way into the report, making an immediate people across the UK. impact on viewers and drawing them into the inspiring and informative microsite.

Bronze – The Royal Hospital School and Briscoe French PR | Bronze – npower and 1000heads Media | Digital Energy company npower enlisted 1000heads to help it make The Royal Hospital School weighed anchor with Briscoe French PR the most of its sponsorship of Team England’s Commonwealth to raise awareness of the Greenwich Hospital’s Seafarers’ Bursary, Games efforts, revealing the people and experiences behind a charity which supports seafaring families, through video-based Team England’s success and rallying the nation to show the social media content. ‘power of support.’

Bronze – Wellcome Trust Highly commended – IBERDROLA The Wellcome Trust reframed science for primary school teachers through Explorify, a completely free online resource that helps teachers make science a regular, exciting and engaging part of everyday learning.

Highly commended – Clayesmore School and Rooster Marketing

34 35 SECTOR SECTOR Best use of digital from the engineering and manufacturing sector Best use of digital from the financial services sector

Gold – Cory Riverside Energy and Vismedia Gold – Lloyds Banking Group plc and Sequel Group Vismedia was commissioned to create an immersive experience Lloyds needed to communicate essential content with an audience showcasing the business of Cory Riverside Energy, a London-based of 650 time-poor and hard-to-reach investment bankers. That’s waste management firm which operates several sites across when the banking firm was presented with the ‘MY MARKETS’ London, including a municipal recycling centre in Wandsworth and app, a new portal targeted specifically at the investment audience. an energy from waste (EfW) facility at Belvedere in east London. Instead of relying on financial content, and little else, the app Cory’s objective was to develop something that showcased ensured that the Lloyds vibrant brand permeated throughout the highly technical and innovative aspects of its business and the digital platform. The bank has subsequently expanded its to appeal to a wide range of stakeholders, including employees, scope by releasing more content than expected, to great impact. MPs, local councillors and potential investors across the world. Since launch, almost 2,000 unique devices have accessed the Vismedia achieved just that, bringing Cory’s business to life information and almost all of its target audience visited the key through a groundbreaking immersive VR experience that gave content, each from three different devices. Our judges were audiences unprecedented access to the entire process, from equally enamoured, praising Lloyds’ strong objectives, clear ties to waste collection all the way through to the creation of the business strategy and impressive ease-of-use. renewable energy that powers London’s homes. The experience was so successful that Cory was recently sold to a consortium of investors, thanks in part to its new understanding of the business’s value and strengths. “Excellent execution of a great idea with clear objectives and results,” said a judge.

Silver – RS Components Silver – Direct Line and drp RS Components rejuvenated its brand identity through an inspiring Direct Line inspired and engaged its UK employees to become digital awareness campaign. Launched in 2017, the campaign better brand ambassadors with a mobile game centred around its concentrated on teacher-turned-inventor Ben Ryan and his quest most recent campaign, ‘Claim Not Your Fault.’ The game, developed to help create a prosthetic arm for his son using resources by drp, was launched during a two-week roadshow around all donated by RS Components. This invention led him to help other nine of the business’s main sites, reaching 80% of employees and children around the world through his company, Ambionics. generating impressive engagement with the campaign.

Bronze – Worcester Bosch and drp Bronze – Chill Insurance and Click Consult Leading heating and hot water manufacturer Worcester Bosch Click Consult helped Chill Insurance cement its place at the top of revolutionised the way it communicates with its accredited Ireland’s insurance industry with an impressive display of search installers through the My Worcester app, a powerful tool which marketing savvy, using unique, creative and shareable content to has vastly improved efficiency and work life experience. boost lead generation and improve organic search rankings.

Highly commended – WinGD and Oakwood Bronze – Royal London and Wardour Wardour helped Royal London craft a closer, more personal relationship with customers through a multifaceted digital communications strategy including the ‘My Update’ microsite and a quarterly segmented emailer campaign.

Highly commended – Numis and LEWIS Global Communications Highly commended – The Investment Association and Cicero Group

36 37 SECTOR SECTOR Best use of digital from the healthcare Best use of digital from the food and beverage sector and pharmaceuticals sector

Gold – Captain Morgan and 1000heads Gold – Covonia and Bray Leino Captain Morgan worked with 1000heads to reach out to its Bray Leino was onside to help Thornton & Ross’s Covonia audience with an authentic and inspiring message about drinking corner the cough syrup market with a bold and brash digital responsibly with its #LIVELIKEACAPTAIN campaign. The strategy. Instead of playing it safe and following the traditional, campaign was inspired by the target audience of 18-24 year-olds’ comforting ‘hug in a mug’ approach, Bray Leino instead took passion for music, specifically, the popular UK rap genre, grime. inspiration from Covonia’s polarising taste and no-nonsense Captain Morgan partnered with Lady Leshurr, a grime star, known attitude towards coughs, positioning the brand as the choice of for her honest lyrics and sense of humour, and a social influencer those who plough on without seeking pity for a cold. in her own right, with an audience of 1.9m. Alongside a chatbot, Vince the Covonia bull, that let cough- The centrepiece of the campaign was a music video featuring sufferers engage with the brand icon directly, Bray Leino helped Leshurr, showing the pitfalls of a night of drinking to excess Covonia charge into viral stardom with a cheeky video response followed by a replay of the evening with more positive choices. It to Theresa May’s calamitous coughing fit at the Conservative was optimised for social sharing, cut into short, snackable edits. Party Conference. This straightforward, on-brand approach Alongside the film, there was an online hub for the campaign, proved immediately memorable to consumers, improving offering a quiz and a competition for tickets to see the grime star Covonia sales by 30% year-on-year and making it the only brand in concert. “A very creative idea with a high standard of execution,” to grow in the declining, yet still fiercely competitive, cough said our judges. “Great research and strong, clear objectives.” medicine category. “A brilliant display of building on brand personality to drive results and awareness,” said one judge.

Gold – Thomas Ridley Foodservice and NetXtra Silver – AXA PPP healthcare and Bottle NetXtra were on hand to help Thomas Ridley Foodservice usher its Bottle dreamed up an impressive, content-led campaign for business into a new digital age, masterminding significant growth private medical insurance provider AXA PP Healthcare, centred for the business’s new e-commerce site. As well as proving a around how to get a good night’s sleep. Steering away from powerful new asset for branding and positioning, the site has mainstream, much-pedalled tips, Bottle delved into alternative transformed how Thomas Ridley interacts with its customers sleep techniques that not only resonated with AXA PPP’s audience online. It offers an upgraded ordering experience, available on all but attracted significant media attention as well. devices, 24 hours a day, and empowers users to easily replicate orders, search intuitively and filter by nutrition and allergens. It has also opened up Thomas Ridley’s business to B2C customers, allowing users to place orders as guests, and has Highly commended – NHG and One Shoe harnessed the local market by launching a supplementary ‘click and collect’ service. The results have been nothing short of staggering, driving a huge surge in digital revenue and improvements in a whole host of metrics including newsletter sign ups, mobile traffic, bounce rate and session duration.

Silver – Greggs and Taylor Herring Quintessential high street baker Greggs supersized awareness of its range of healthier options with a clever campaign courtesy of Taylor Herring. The campaign centred around ‘Minimise Me,’ a mini-documentary in the vein of Morgan Spurlock’s McDonald’s- only diet, in which four members of the public ate nothing but Greggs for 30 days.

Bronze – Appletiser and Brands2Life To engage its target audience of women aged 25-44, Appletiser bypassed picture-perfect social media ‘champagne moments’ and crafted a campaign based on real-to-life, everyday celebrations between friends.

38 39 SECTOR Best use of digital from the mining and extractives sector

Gold – Fugro and Bray Leino Fugro is a world-leading specialist in geo-intelligence and asset integrity, supplying mapping and surveying equipment and services to identify and mitigate risks for large construction, infrastructure and natural resources projects. Operating in a highly technical industry where marketing is dominated by massive trade shows, it was crucial that Fugro made a major impact at Oceanology International, the largest industry show. Fugro enlisted Bray Leino to help, eschewing the traditional scale models and printed brochures that dominate trade shows, instead crafting a bespoke augmented reality experience, bringing thousands of tons of deep sea mapping machinery right onto the show floor. This proved a unique point in Fugro’s favour at the show, drawing visitors to the stand in droves. Even better, the AR experience is already being used as a sales tool by Fugro’s staff and can be easily updated as new technology and innovations emerge.

Silver – Cairn Energy plc and Emperor Emperor transformed Cairn Energy’s digital presence through an engaging and up-to-date website which showcases the business’s brand story and portfolio. Basing its design on extensive interviews with operational, communications, HR, sustainability and IT employees, Emperor built a rounded proposition for content, structure and user journey, centred on providing the information that matters most to Cairn’s stakeholders.

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DIA 2018 Advert.indd 1 18/09/2018 17:44 SECTOR SECTOR

Best use of digital from the professional services sector Best use of digital from the property sector

Gold – Kasowitz Benson Torres and Living Group Gold – Willmott Dixon mi|digital with Tribus Digital and MadeByPi Since 1993, Kasowitz Benson Torres has carved itself a reputation Since 2013 and the rollout of its transformative platform as one of New York’s most creative and aggressive litigation mi|project, major construction contractor Willmott Dixon has firms, constantly ready for trial and with an ardent philosophy of been at the forefront of digital advancements in the construction ensuring clients’ goals are met. industry. In 2017, the business took things a step further, engaging The firm contracted, UK based, Living Group to craft a digital its external agencies, Tribus Digital and MadeByPi, to build on its estate to match that personality, charging the agency with existing success and expand the scope of mi|project even further. developing an online presence that was every bit as powerful, The result was mi|digital, an innovative, web-based software relentless and dynamic as the firm itself, and one that would set system, currently made up of five platforms, that empowers the Kasowitz apart from its contemporaries and disrupt the typical, business and its stakeholders to access remarkable detail in bland legal brand landscape. reports, information and project tracking. The system has been so Living Group more than delivered on the brief, fashioning successful and transformative that it is now being licensed to a a digital estate that screams competence, aggression and a range of other major UK contractors, including Robertson, Fortem, razor-sharp knowledge of litigation. Featuring dynamic imagery, Lendlease and Wates. hard-hitting and straightforward copy and bold digital assets, Our judges were overwhelmed by the strength of this entry, its the site has ushered in a new era of confidence for Kasowitz’s execution and its results. One said, “This is an excellent example brand. “Bold, striking and unapologetic,” said our judges. This site of addressing an industry ‘problem’ with a digital first approach. captures Kasowitz’s brand effortlessly thanks to Living Group’s This product demonstrates a real desire to think more broadly and comprehensive understanding of its client and its industry.” transform the property sector, with data at the heart of the story.”

Silver – Accenture and Omobono Silver – Countrywide and Three Whiskey Omobono delivered the digital goods to help Accenture make the Three Whiskey supercharged Countrywide’s PPC performance most of its eagerly awaited thought leadership piece, ‘Technology with a dynamic digital strategy that proved the power of Vision.’ To help engage Accenture’s time poor c-suite audience, using technology to meet business needs. Through bespoke the report was produced on paper, in a stripped-back, responsive, integration of Marin’s award-winning PPC ad management mobile-first digital version and, for the first time, as an audiobook. software, TTNC’s “enterprise” telephony solutions, and Google Analytic’s online reporting, the agency empowered Countrywide’s online marketing efforts.

Bronze – Linklaters and LEWIS Global Communications Silver – SEGRO plc Lewis Global Communications put digital at the heart of Segro made inspiring and innovative use of digital to promote Linklaters’ business with an ambitious new website which its first substantial foray into the UK big box property market, the seamlessly blends the firm’s global reach with its extensive Segro Logistics Park East Midlands Gateway. Segro deployed an regional expertise and services. integrated and highly targeted B2B campaign, featuring a range of impressive elements including a 360 degree virtual fly-through, 360 degree ‘Le Mans’ style video and a 3D modelled app.

Bronze – Ashcourt Student Accommodation and Sonin App Development Sonin App Development transformed how Ashcourt Student Accommodation communicates with its student tenants, crafting an app that allows instant access to services like payments, maintenance issues and student resources.

42 43 SECTOR SECTOR

Best use of digital from the public services sector Best use of digital from the retail sector

Gold – Sefton Metropolitan Borough Council and Rocktime Gold – Carphone Warehouse and 1000heads Rocktime helped Sefton Metropolitan Borough Council drastically Inspired by the insight that Carphone Warehouse’s social audience reduce the amount of time required for its houses of multiple holds a special place in their hearts for fried chicken,1000heads occupancies licensing with an innovative digital solution. cooked up a finger lickin’ good campaign for Carphone Traditionally, like most councils in the UK, Sefton had run its Warehouse’s launch of the Samsung Galaxy S8. It partnered with private sector housing schemes using bulky, paper-based Elijah Quashie, AKA ‘the chicken connoisseur’ and star of the application forms, prone to incompletion, errors and illegible Pengest Munch, who reviewed the phone on film in his natural handwriting. By introducing an automated, seamless and habitat – a chicken shop. Through collaborative scriptwriting with paperless process through a cloud-based licence application Quashie, the agency crafted a video that showcased the phone’s and workflow management system called verso, Rocktime features in an authentic way, washing burger sauce off the phone immediately cut out most of the major administrative time sinks. demonstrated its water-resistance and checking the price of Even better, thanks to verso’s bespoke configuration options, chicken with voice assistance technology. Rocktime was able to mirror Sefton’s existing processes, rather Promoted across Carphone Warehouse’s own social channels than forcing the council to modify its licensing systems to fit the and targeted paid ads, the video immediately grabbed the software. The system has been praised extensively not only by attention of the brand’s audience, garnering over 5.5m views and the council’s licensing officers for its successful rollout, but also 59,000 engagements. Our judges thought the campaign was for its UX by local landlords who have used the software to apply cooked to perfection. “Fun, innovative, hilarious and timely. A real for or renew their HMO licences. “Impressive,” said our judges. triumph of influencer-led advertising,” said one. “Automation done right.”

Silver – Bose Corporation and MediaCom Worldwide When research revealed a staggering upswing in Bose product purchases from reseller websites, the audio expert partnered with MediaCom Worldwide to unleash an impressively effective 360 degree e-commerce search strategy. Harnessing insights gained from the various stages of the shopping funnel, the partnership tailored campaigns and messaging to suit each platform, maximising online presence and supercharging sales.

Silver – Greggs and Taylor Herring Greggs and Taylor Herring cooked up a campaign catering to those hungry for weight loss, harnessing the digital to deliver it fresh and piping hot to online audiences. Minimise Me, which saw members of the UK public take up a carefully designed Greggs- only diet, proved a sweet success, boosting Greggs’ brand and increasing awareness of the bakery’s range of healthy choices.

Bronze – Lenstore and Verve Search Verve Search brought newfound online visibility to optical expert Lenstore with a multifaceted SEO campaign which included a raft of technical improvements and a range of creative sight-, vision- and perception-related content pieces.

44 45 SECTOR SECTOR Best use of digital from the technology, media and telecommunications sector Best use of digital from the transport and logistics sector

Gold – Sky and Digitas Gold – DHL Parcel and One Shoe Facing off against increasing competition from BT, Virgin and The transport and logistics sector relies on digital Netflix, Sky needed to reaffirm its place as one of the world’s most communications to achieve logistical success. For DHL, Parcel, exciting and comprehensive content providers. In partnership with digital has become increasingly important as more of its Digitalis, it reimagined its retail experience with a hyper-immersive operations have shifted online. To better serve its customers, DHL 4D VR activation, boosting both brand perception and increasing Partner wanted to streamline the shipping process and put more footfall and sales. control into the hands of its users. The innovative and inspiring activation used a combination of To do so, DHL Parcel partnered with One Shoe to streamline storytelling devices, VR, binaural sound design and 4D production its parcel service into one easy package: an app. My DHL Parcel elements, creating a truly unforgettable experience that put makes sending packages as simple as sending an email, is people at the heart of the brand’s biggest stories. This strategy designed for every sort of business – small to enterprise – and immediately hit home with customers, who quickly began to offers a raft of sought after features delivered through a state-of- associate the thrill of their favourite shows and sporting events the-art and future-proofed single page design. with the Sky brand itself. Our judges were overwhelmed with In just four months DHL Parcel recorded a 12% growth praise. “An innovative, striking and immersive use of technology in shipments and saw a 25% drop in support queries. That that was head and shoulders above the rest. Creative, well thought streamlined process led to a significant change in the duration it out and leveraging the true potential of digital as a customer took to send a parcel – cutting that time in half. engagement medium,” said one.

Silver – Gemalto and Wardour Gemalto, the world’s leading digital security company, launched itself into the burgeoning sector of connected cars and autonomous vehicles with a compelling new content programme and digital estate. Featuring copy that is rich in links and downloadable content, high-impact video and eye-catching image galleries, the campaign immediately caught visitor attention, garnering more than 65,000 page views in only a few months.

Silver – Turkcell (61Cell) and the Gang Agency Turkcell found the back of the net with a heartwarming video campaign to promote its area code services, exploring the link between a football team, Trabzonspor, and its fans. In an inspired move, Turkcell cast the team’s actual supporters in the film, bringing authenticity and genuine emotion to the story.

Bronze – Tatlin and Sonin App Development Sonin App Development brought the art world into the digital age with a bespoke app for Tatlin. The app, which connects art exhibitors with collectors, allows users to follow their favourite artwork, discover exhibitions and even initiate purchases.

Highly commended – Turkcell (#EngelTanımayanlar) and the Gang Agency

46 47 SECTOR

Best use of digital from the travel, leisure and tourism sector

Gold – Virgin Trains While digital ticketing is taken for granted when it comes to many forms of travel, providing such a solution for rail travel has proved difficult. Tickets issued by one operator can be valid on services by another, meaning revenues need to be allocated accurately for different legs of the same journey. Virgin Trains overcame this hurdle, embracing the future with an inspired solution to the digital ticketing issue. It worked alongside independent digital rail and coach platform Trainline, creating an industry-first new e-ticket for advance travel, rendered effectively on mobile devices to enable paperless travel. Rail travellers immediately embraced the new ticketing system and Virgin Trains is already hard at work to increase awareness of the digital solution. Our judges were also onboard with Virgin’s efforts, saying, “Interesting problem solving with a creative approach, delivering results that have changed Virgin’s business. Top marks.”

Silver – lastminute.com and Builtvisible Lastminute.com struck back against its SEO competitors with the aid of agency Builtvisible. As well as scoring some quick wins through search-focused updates to the existing web estate, the online travel and leisure retailer released a series of content marketing campaigns that tackled some of the most common conundrums in travel.

Bronze – PartyCasino and Verve Search PartyCasino boosted its organic SEO profile with a compelling, data-driven campaign that tracked the money side of the movie industry to discover Hollywood’s most profitable actors, directors and studios.

Bronze – Small Luxury Hotels of the World and Emperor Small Luxury Hotels of the World reengaged with its members through an inspiring and elegant web estate redesign, capturing users’ attentions with daily updates, an app-style interface, powerful data visualisation and full integration with CRM and related business management applications.

Highly commended – Kwik Fit and Click Consult

49 ResilienceDirect Digital campaign of the year

Winner – Cory Riverside Energy and Vismedia Vismedia crafted an innovative and engaging immersive experience to showcase the work of Cory Riverside Energy (Cory). Based in London, Cory operates several sites across the city, including a municipal recycling centre in Wandsworth and an energy from waste facility at Belvedere, east London. This facility is not only the largest of its kind in the UK, but also an industry leader in efficiency and carbon emissions. The business also operates a unique river-based infrastructure, transporting London’s waste on its fleet of barges before transforming it into reliable, sustainable energy. With the business undergoing a sales process, it was crucial for Vismedia to demonstrate the value inherent in Cory’s work, as well as the intricacies of its operations to potential investors and the media. Given Cory’s scope, the obvious solution would have been an extensive series of site tours, allowing stakeholders the opportunity to see the operations first-hand. But such a process proved logistically impossible, especially given the time commitment from staff and senior management required and the host of health and safety considerations. Instead, Cory enlisted immersive visual communications agency Vismedia to help, charging it with using digital skills to showcase Cory’s assets in a way that could appeal to the company’s huge range of stakeholders. Vismedia did just that, harnessing the power of modern web browsers and specialist software to create a seamless user journey that used 360 degree photography with blended video and animated overlays alongside traditional 2D 360 video, drone footage and infographics. Accessible via desktop, tablet and mobile – as well as through VR headsets via a specially created app – Vismedia’s immersive experience brings users unprecedented access to Cory’s business. It follows the entire process from collection of waste all the way through to the creation of the energy that powers London’s homes. The Cory business was recently sold to a consortium of investors and the immersive experience was a key element in the ability to tell the Cory story. Our judges couldn’t get enough of this entry, commending Vismedia and Cory for creativity, innovation and impressive attention to detail.

Making a positive di erence

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INT2652_DIA advert Outlines_aw.indd 1 21/09/2018 09:04 Digital agency of the year

Winner – TMW Unlimited Customer engagement agency TMW Unlimited has had a remarkable run of late, developing and delivering a host of high- flying campaigns for some of the world’s most recognisable and influential brands. In this year’s Digital Impact Awards, the agency distinguished itself with three award-winning projects, demonstrating exceptional creativity, ingenuity and innovation. Alongside Shell Retail UK, TMW Unlimited delivered ‘Go Home Well,’ capturing hearts and minds of employees with an inspired and personal safety campaign. The agency harnessed the power of narrative, giving Shell Retail staff the opportunity to tell their own stories of safety at work, going beyond the traditionally Attract negative tropes to craft something much more emotional and authentic. Launched at Shell’s annual conference – with the film screening to an audience of hundreds of frontline staff, retailers, management and head office teams – the campaign had such an immediate and extraordinary impact that it is now being rolled out across Europe as well as Thailand and South Africa. On a lighter – and more chocolatey – note, TMW Unlimited worked with Ferrero’s bestselling brand Kinder Bueno, helping to pitch the tasty treat to an older audience. The ‘Now That’s Adulting’ film proved an anthem to all those struggling to adapt their lives as grownups, arresting the attention of an audience that may have mortgages, bills and proper jobs, but also craves something slightly less ‘adult.’ Described as “fun, simple and snackable” by our judges, the campaign proved the power of Retain understanding the audience, delivering astounding results and opening up the brand to a new age group of chocolate-lovers. TMW Unlimited also stepped into the ring with Unilever’s Lynx, working in partnership with proximity tech experts Landmrk to craft ‘The AJ Lynx Drop,’ a gamified, smartphone treasure hunt that sent young guys across the UK on a mission to win tickets to see the famous boxer’s next fight. The compelling campaign successfully tapped into the excitement of legions of adoring Anthony Joshua fans, exposing Lynx’s brand to new audiences. These successes and creative strategic approaches to digital communications makes TMW Unlimited a worthy winner of 2018’s ‘Agency of the year’ award. Create

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EBM2_ad_2015.indd 20 22/09/2015 16:50 Advert-v4.pdf 1 02/10/2018 15:19

Digital in-house team of the year

Winner – The Church of England Since establishing its own in-house digital team in 2016, the Church of England’s online presence has gone from strength to strength, ably harnessing the increased opportunities for connecting, communicating and engaging with its audiences facilitated by digital and social media. One of the team’s first tasks was to transform the church’s national website, its first update in 12 years. While the previous site received 10m page views annually, its convoluted structure and over 70,000 pages meant users could rarely find what they were looking for, evidenced by a bounce rate of over 50%. After 10 weeks of painstaking research, the new site was built from the ground up, cutting the page count to just 10,000 and offering a remarkably streamlined and simple yet satisfying user experience. The digital team – along with Church House Publishing and specialist app agency Aimer Media – also developed a new Church of England Alexa skill, literally bringing the word of God C into homes across the UK. Perhaps the church’s most innovative and unique foray into digital, the skill offers the church an immense opportunity to connect with parishioners and weave faith into their daily lives, whether through prayers or exploring M what it means to be Christian. The skill proved an immediate success with parishioners, particularly those who cannot regularly attend worship or are only beginning their journey into the faith. The church also expanded into more conventional apps, with its Y #LiveLent campaign, designed to encourage people to connect with the church over the Easter period. At the campaign’s heart was an iOS and Android app which delivered a range of content CM to users – such as daily reflections and prayers – as well as linking users to the ‘A Church Near You’ site to help locate Easter services. Each week, the app helped users explore a new theme, offering questions for further reflection and free discussion MY materials for more information. The app was downloaded more than 11,000 times, vastly exceeding expectations and demonstrating the power of new CY technology in its capacity to connect the church with its existing and new audiences.

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