11TH INTERNATIONAL CONFERENCE MARKETING TRENDS VENICE, JANUARY 19TH – 21ST 2012 VENICE

REVIEWING COMMITTEE

ACKERMANN Claire-Lise ESC School of Business BUZZAVO Leonardo Università Ca' Foscari Venezia

ADAMCZYK Jadwiga Cracow University of Economics CABIDDU Francesca Università degli Studi di Cagliari

ADDIS Michela Università Roma Tre CACHO-ELIZONDO Silvia IPADE

AGNIHOTRI Prafulla IIM Calcutta CALDERÓN-GARCÍA Haydeé

AGUILLAUME Cécile Cecoel CALLARISA Luis

AIELLO Gaetano Università di Firenze CALLOT Philippe Groupe ESCEM

ALCÁNTARA PILAR Juan miguel Granada CAMERON Ian Douglas The

ALCARON DEL AMO Maria del Carmen University of Castilla La-Mancha CANEL-DEPITRE Béatrice Université Le Havre

ALONSO DOS SANTOS Manuel Universidad de Granada CANTONE Luigi Università di Napoli

AMORIM SANCHEZ Maria Cristina Pontifícia Universidade Católica de São Paulo CAPPELLARI Romano Università degli Studi di Padova

ANAND Sandip XAVIER INSTITUTE OF MANAGEMENT CARDINALI Maria Grazia Università di Parma

ANCARANI Fabio Università di Bologna – Forlì Campus CARÙ Antonella Università Bocconi

ANGOT Jacques IESEG SCHOOL OF MANAGEMENT - LEM CNRS CASSIDY Kim Lincoln University

APAOLOZA-IBAÑEZ Vanessa University of the Basque Country CECCACCI Francesca Università di Perugia

ASHFORD Ruth MMU Business School CEDROLA Elena Università di Macerata

AYADI Nawel Université I Capitole / IAE de Toulouse CEGARRA Jean-Jack Ambassade de en Pologne

BAISYA Rajat Indian Institute Of Technology CERVERA TAULET Amparo University of Valencia

BARANDAS Hortensia Faculdade de Economia da Universidade do Porto CHANDON Jean-Louis University Paul Cézanne, CERGAM Lab

BARBOSA Pedro IPAM - Instituto Português de Marketing CHATTERJEE Chandan SIMC Pune

BARTH Isabelle EM Strasbourg CHATTOPADHYAY Atish S P Jain Institute of Management & Research

BARTIKOWSKI Boris Euromed Management CHECCHINATO Francesca Università Ca' Foscari Venezia

BASALINGAPPA Anita MICA CHEN Yuxin Stern School of Business, New York

BAYRAM Murat Giresun University / Tirebolu MB Vocational College CHEN Shu-Ching

BECKMANN Suzanne c. Copenhagen Business School CHERON Emmanuel , of Liberal Arts

BEHRENS Stefan Leibniz University of Hannover CHERUBINI Sergio Università di Roma 2

BELAUD Lydie INSEEC CHLIPALA Pawel Cracow University of Economics

BELHSEN Nouredine High school of Management CHRISTENSEN Karen University of Bergen

BEN GAMRA Other Sciences économiques et de gestion de Tunis CLERFEUILLE Fabrice Université de - IEMN-IAE

BEN LALLOUNA HAFSIA Associate Professor Ecole Supérieure des Communications de Tunis CLIQUET Gérard Université de Rennes

BEN MESSAOUD Senior Researcher Ecole Supérieure des Commerce de Tunis COLLA Enrico NEGOCIA (CCIP)

BEN NASR Imen Sup de Co la rochelle COLLESEI Umberto Università Ca' Foscari Venezia

BENAVENT Christophe Université Parix X COLOM VALLS Irene Universitat de Vic

BENMOUSSA Fatim-Zohra IAE - Université Toulouse 1 Capitole COLURCIO Maria Università Magna Grecia di Catanzaro

BENNETT Roger London Metropolitan University CORVI Elisabetta Università degli Studi di Brescia

BERENGUER CONTRÍ Gloria University of Valencia COSTA E SILVA Susana Catholic University of Portugal

BERTOLI Giuseppe Università Brescia COVA Bernard Euromed Marseille

BETTIOL Marco Università degli Studi di Padova DALLI Daniele Università di Pisa

BEZES Christophe ISTEC DAMAY Coralie ISC Paris

BIGNÉ-ALCAÑIZ Enrique University of Valencia DANILOVIC Mike Jönköping International Business School

BOBOT Lionel Advancia-Negocia DATTA Saroj kumar Mody Institute of Technology & Science

BON Jerome ESCP Europe DAVEY Howard , Waikato Business School

BONETTI Enrico Seconda Università degli studi di Napoli DAWSON John University of Edinburgh

BORGHINI Stefania Università Bocconi di Milano DE LUCA Patrizia Università degli Studi di Trieste

BORIES Denis Université de Toulouse 2 DE PELSMACKER Patrick University of Antwerp

BOSS Jean-François RFM Paris DECAUDIN Jean-Marc Université de Toulouse

BOURGEON-RENAULT Dominique Université de Bourgogne DELLA CORTE Valentina Università di Napoli Federico II

BREE Joël IAE Caen France/ Business School DEMİR Filiz Otay Maltepe University Communication Faculty

BRITO Carlos Universidade do Porto DEMİRBAĞ KAPLAN Melike Izmir University of Economics / İİBF

BRUNETTI Federico Università di Verona DESHAYES Philippe Ecole Centrale Lille

BUIL Isabel Universidad de Zaragoza DESMET Pierre Université Paris Dauphine - ESSEC

BURRESI Aldo Università di Firenze DHOLAKIA Nikhilesh The University of Rhode Island

BURSI Tiziano Università di Modena e Reggio Emilia DI GREGORIO Angelo Università degli Studi di Milano - Bicocca

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11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE

DI MARIA Eleonora Università degli Studi di Padova GUIHUA Li Nankai University

DIONISIO Pedro ISCTE GUIOT Denis University of Paris-Dauphine

DOREY Françoise ESC Rouen GUITERT CATASUS Mar UNIVERSITAT RAMON LLULL

DÖRTYOL Ibrahim Taylan Cumhuriyet University GURVIEZ Patricia AgroParisTech

DOUARD Jean-Pierre Université Paul Verlaine Metz, Ipefam IAE HAENLEIN Michael ESCP Europe

DRENNAN Judy Queensland University of Technology HAGIWARA Shigeru Keio Universityarch

DROULERS Olivier Université de Rennes 1 HAJ-SALEM Narjes HEC Montréal

DU PELOUX Marc EBS Paris HALLIBURTON Chris ESCP Europe

DUBOIS Pierre-Louis Université de Panthéon Assas, Paris II HAMMERVOLL Trond Harstad University College

DYER Robert The George Washington University HAN Xiaoyun Business School, Sun Yat-Sen University

EGAN John London South Bank University HANSEN Torben Copenhagen Business School

EL KAMEL Leila Téluq-Uqam HARRIS Phil Chester University

ELOMMAL-MANITA Najoua Ecole de Management Léonard de Vinci HART Susan Glasgow University

ENSOR John Napier University HARTMANN Patrick University of the Basque Country

ERCSEY Ida Széchenyi István University HASSAN Azize Gazi University

EREL Seda Maltepe University Communication Faculty HAVALDAR Krishna School of Business, Alliance University

ESSID THABET Wafa Sciences Economiques et de Gestion de Nabeul HEDDEN Gesa-Lina Justus Liebig University

EZAN Pascale IAE de Rouen et Rouen Business School HEITZ Michèle Université Paul Verlaine

FADNAVIS Milind INSTITUTE OF MANAGEMENT TECHNOLOGY-NAGPUR HEITZ-SPAHN Sandrine ICN Business School

FARRELLY Francis University of Melbourne HERAULT Stéphanie University of Paris Sorbonne

FENGJIE Jing Huazhong University of Science and Technology HERNÁNDEZ BUADES Juan carlos Pablo de Olavide University

FERRANDI Jean-marc ONIRIS HETZEL Patrick Ministère Enseignement Supérieur-Recherche

FILIZTEKIN Alpay Sabanci University HIDAYAT Anas Fakultas Ekonomi, Universitas Islam Indonesia

FILL Chris Portsmouth University HOFFMANN Stefan Technische Universität Dresden

FILSER Marc Université de Bourgogne HOLMQVIST Jonas BEM Bordeaux School of Management

FINOTTO Vladi Università Ca' Foscari Venezia HUTTER Katharina TU Dresden

FIOCCA Renato Università Cattolica del Sacro Cuore IASEVOLI Gennaro Università LUMSA di Roma

FLECK Nathalie Thema, University of Cergy-Pontoise INMAN J.Jeffrey

FLORENCIO Beatriz Universidad Pablo de Olavide JALLAIS Joël Université Rennes I

FONS Cendrine Aix-marseille Université JANKUNE KURTHY Gyongyi Research Institute of Agricultural Economics

FONTAINE Richard Université du Québec à Montréal JENSEN Jan Møller Southern Denmark University

FORNARI Edoardo Università degli Studi di Parma JING Zhang Huazhong university of science and technology

FOURATI-JAMOUSSI Fatma Institut Polytechnique LaSalle Beauvais JOLIBERT Alain Université de

FOURNIER Susan Boston University JOYEAU Anne Université Rennes 1

FRANCH Mariangela Università di Trento JULIEN Anne

FRASQUET DELTORO Marta University of Valencia KANAGAL Nagasimha IMM Bangalore

FUENTES-BLASCO María Universidad Pablo de Olavide KAOUTHER Professor Université El Manar de Tunis

GALLARZA Martina Universidad de Valencia KAPERA Krzysztof Cracow University of Economics

GALLI Giovanna Università di Modena e Reggio Emilia KAPLAN Andreas ESCP Europe

GANZAROLI Andrea Università degli Studi di Milano KAPOOR Ashok MDI Gurgaon

GARIMELLA Somayajulu International Management Institute KARTIK Deval National Institute of Design (NID)

GAUTHIER Marie-France IUT du Limousin dept TC KASSUBEK Martin Leibniz University of Hannover

GERMAIN-THOMAS Patrick Advancia-Negocia KAYA Funda Muğla University

GHARBI Professor Faculté des Sciences Economiques et de Gestion KESSOUS Aurélie INSEEC BUSINESS SCHOOLS

GIANNELLONI Jean-Luc Université de Savoie KHALBOUS Professor Institut des hautes études commerciales à Carthage

GIL SAURA Irene University of Valencia KIRDAR Yalçın Gediz University

GIRAUD Georges Enita Clermont-Ferrand KİTAPCI Olgun Cumhuriyet University

GISTRI Giacomo Università degli studi di Macerata KLARMANN Christiane Leibniz University of Hannover

GODEY Bruno Rouen Business School KOEHL Maryse IAE

GONZALEZ SABATÉ Lucinio UNIVERSITAT RAMON LLULL KOELEMEIJER Kitty Nyenrode Business Universiteit

GOODMAN Malcolm Durham University Business School KOHLBACHER Florian German Institute for Japanese Studies (DIJ)

GRAHAM Charles London South Bank University KONDO Kimihiko Otaru University of Commerce

GRAPPI Silvia Università degli Studi di Modena e Reggio Emilia KOSHY Abraham IIMA Ahmedabad

GREGORI Gianluca Università Politecnica delle Marche KUHL Rainer Justus Liebig Universität, Giessen

GUENZI Paolo Università Bocconi di Milano KURTHY Gyongyi Research Institute of Agricultural Economics

GUERCINI Simone Università di Firenze KURTULUS Kemal Istanbul University

GUIDO Gianluigi Università del Salento KUZIAK Mariusz Cracow University of Economics

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11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE

KYRIAZOPOULOS Panagiotis Institute of Piraeus Athens MORIN DELERM Sophie Conservatoire National des Arts et Métiers

LAAKSONEN Martti University of Vaasa MORTARA Ariela Università IULM Milano

LABORDE Christian Université de Toulouse 2 MOULINS Jean-Louis Université de la Méditerranée Aix-Marseille II

LACOSTE BADIE Sophie Université de Rennes 1 MULKY Avinash Indian Institute of Management Bangalore

LADWEIN Richard Université de Lille I MURPHY Patrick University of Notre Dame

LAMBEY-CHECCHIN Christine Université Blaise Pascal NAGASAWA Shin’ya Waseda University

LANGNER Sascha Leibniz University of Hannover NARDIN Giuseppe Università di Modena e Reggio Emilia

LAPOULE Paul Paris NICHOLSON Patrick Université de Lille 2 - SKEMA

LAS CASAS Alexandre Luzzi Pontifícia Universidade Católica de São Paulo OESTREICHER Klaus

LAURENCE Dominique Uniersité de Bourgogne OLABARRI Elena University of the Basque Country

LECOEUVRE Laurence ESC Lille OSWALD Laura University of Illinois

LEMOINE Jean-François Université de Nantes PACHE Gilles Université de I

LI Eric Eastern Mediterranean University PALMER Adrian University of Wales Swansea

LILJANDER Veronica Hanken School of Economics, Helsinki PANKALLA Lars Leibniz University of Hannover

LINDRIDGE Andrew Open University PANTIN-SOHIER Gaelle

LINGENFELDER Michael Philipps Universität Marburg PAPETTI Catherine IAE de Nice

LITTLER Dale University of manchester PAPPU Ravi

LLOYD-PARKES Elizabeth University of Glamorgan PáRAMO-MORALES Dagoberto Universidad del Norte

LOMBARDOT Eric Université Paris 1 Panthéon-Sorbonne PASSEBOIS DUCROS Juliette IAE BORDEAUX

LOUSSAÏEF Leïla ISC School of Management PASTORE Alberto Università La Sapienza, Roma

LUCERI Beatrice Università di Parma PAUL Soumi Mody Institute of Technology and Science

MADDOX Lynda The George Washington University PELLEGRINI Davide Università di Parma

MAILLE Virginie PENCARELLI Tonino Università di Urbino Carlo BO

MAIZZA Amedeo Università di Lecce PENG Siqing Peking University

MAJOCCHI Antonio Università di Pavia PERETTI Jean-Marie Université de Corse

MALLET Stéphane UNIVERSITE PARIS 2 – PANTHEON ASSAS PEREZ Clotilde Universidade de São Paulo

MALOTA Erzsébet Corvinus University Budapest PETTIGREW Simone University of Western Australia

MAMAN Anne-flore ESSEC Business School PEZOLDT Kerstin Ilmenau University of Technology

MANAGULI Subhas KIMS, KARNATAK UNIVERSITY DHARWAD PHILIPPE Jean Aix-Marseille III - Université Paul Cézanne

MARCHI Gianluca Università di Modena e Reggio Emilia PICHON Frédéric Université Toulouse ; INP

MARCOTTE Pascale Université du Québec à Trois-Rivières PICOT-COUPEY Karine , IGR-IAE

MARINO Vittoria Università degli Studi di Salerno PILARCZYK Bogna Poznan University

MARS Marie catherine EDHEC Business School PILOTTI Luciano Università di Milano

MARTIN Jean-Louis Ecole nationale Supérieure des Industries Textiles PINSON Christian INSEA Fontainebleau

MARTIN VELICIA Felix Universidad de Sevilla PLACER GALAN José Luis Universidad de León

MARTINELLI Elisa Università degli studi di Modena e Reggio Emilia POLO REDONDO Yolanda Universidad de Zaragoza

MARTINEZ-SAEZ Jose Universidad CEU Cardenal Herrera PRAS Bernard Université Paris Dauphine - ESSEC

MARTINI Umberto Università di Trento PRASAD Rekha Faculty of Management Studies

MARTINS F.Vitorino Universidade do Porto PRATESI Carlo Alberto Università di Roma Tre

MAS RUIZ Francisco José Universidad de Alicante PREIHOLT Håkan Stockholm University, School of Business

MATTIACCI Alberto Università La Sapienza, Roma PRIME Nathalie ESCP Europe

MATTMULLER Roland European Business School Oestrich-Winkel PRIYA Pankaj Birla Institute of Management Technology

MAZZONI Clelia Seconda Università degli studi di Napoli QUESTER Pascale The

McLEOD, Jr. Raymond Southwestern University, Georgetown RAABE Thorsten Carl von Ossietzky University Oldenburg

MEDLIN Chris University of Adelaide RAMAN Anjur IMT Ghaziabad

MEGICKS Phil University of Plymouth RANFAGNI Silvia Università di Firenze

MéNDEZ José luis Universidad Autónoma de Madrid RESCINITI Riccardo Università del Sannio

MENVIELLE Loick EDHEC Business School ROBERT-DEMONTROND Philippe Université Rennes 1

MENVIELLE William Université du Québec à Trois-Rivières ROCHE Didier POITIERS

MICHEL Calciu LEM - IAE Business School, University Lille 1 ROCHETTE Corinne

MICO SANZ Josep Lluís Universitat Ramon Llull RODRIGUEZ-SANTOS Carmen University of León

MINAMI Chieko Kobe University ROEHRICH Gilles Université de Grenoble

MINVIELLE Nicolas Audencia ROMANI Simona Università di Sassari

MOISANDER Johanna Aalto School of Economics, Helsinki ROOZEN Irene University College of Brussels

MOLLÁ-DESCALS Alejandro University of Valencia ROPER Stuart Manchester University

MONTAÑA Jordi ESADE, Universitat Ramon Llull ROUEN-MALLET Caroline UNIVERSITE DE ROUEN

MORA Pierre BEM Bordeaux Management School ROUX Elyette Aix-Marseille III - Université Paul Cézanne

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11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE

RUIZ MOLINA Maria eugenia University of Valencia TRINQUECOSTE Jean-François Université Bordeaux IV

SABATE LOPEZ Joan Universitat Ramon Llull TUNCER Dogan Baskent University

SABBADIN Edoardo Università di Parma TUNISINI Annalisa Università di Urbino Carlo BO

SAFRAOU Imen ESG Management School TURNBULL Peter Birmingham University

SALERNO Francis Université de Lille URSAVAS Baris İstanbul Bilgi University

SÁNCHEZ Javier Jaume I University VALETTE-FLORENCE Pierre Université de Grenoble

SAUVEE Loïc Institut Polytechnique LaSalle Beauvais VALETTE-FLORENCE Rita Université Pierre Mendes France

SCHLOSSER Anne-Marie Negocia, Paris VALLS Josep-Francesc ESADE Business School

SCHMIDT Steffen Leibniz University of Hannover VAN LAER Tom ESCP Europe

SCHMIDT Svenja University of St. Gallen, FCI VANHEEMS Regine Université de Paris I – Sorbonne

SéRé DE LANAUZE Gilles IAE VANI Vina Mudra Institute of Communication

SéRIEYS Michel ISARA- VERNEKAR Sachin Bharti vidyapeeth Institute of management and research

SEVIN Dilek Gazi University VERNETTE Eric Université de Toulouse I Capitole

SEXTON Donald VERNUCCIO Maria Università degli Studi di Roma “La Sapienza”

SHANKER Ravi IIFT Bhawan New Delhi VESCOVI Tiziano Università Ca’ Foscari Venezia

SHARMA Seema Indian Institute Of Technology VIANELLI Donata Università di Trieste

SHIRAI Miyuri Yokohama National University VILLAS-BOAS Sofia University of California

SIANO Alfonso Università degli studi di Salerno VISCONTI Luca massimiliano ESCP Europe

SIGNORI Paola Università di Verona VOIGT Kai-Ingo University of Erlangen-Nürnberg

SIMÕES Claudia VOLLE Pierre Université Paris-Dauphine

SINGH Deepali ABV-IIITM VYNCKE Patrick

SMOLEN Tomasz Cracow University of Economics WALSER-LUCHESI Agnès EM Strasbourg

SOLĖ-PARELLADA Francesco Universitat Politècnica de Catalunya WEHRLE Frederick t. Université Paris 1 Panthéon-Sorbonne

SPILLER Achim Georg-August-University of Göttingen WHITE Lesley The University of Sydney

SRIVASTAVA Sandeep Jaypee University of Engineering and Technology WHITELOCK Jeryl University of Bradford

STAMPACCHIA Paolo Università di Napoli Federico II WIEDMANN Klaus-Peter Universität Hannover

STAUDER Marta Research Institute of Agricultural Economics WIESEKE Jan Universität Bochum

STéPHANE Bourliataux-lajoinie IAE de Tours WINNEPENNINCKX-KIESER Jacqueline Université Toulouse - INSA

STOCCHETTI Andrea Università Ca' Foscari Venezia WUESTEFELD Tomas Leibniz University of Hannover

SUDBURY Lynn Liverpool John Moores University XAVIER Menaud ESG Management School

SUREDA Joan ESADE Business School XIE Lishan Business School, Sun Yat-Sen University

SUSZEK Ana Claudia UNIPAR- Universidade Paranaense YAGüE Mª jesús Universidad Autónoma de Madrid

SWAMI Sanjeev Dayalbagh Educational Institute Agra YANG Chyan National Chiao Tung University

TEICHERT Thorsten University of Hamburg YASA Eda ÇAĞ UNIVERSITY

TENGILIMOGLU Dilaver Gazi University YODA Yuichi University of Marketing and Distribution Sciences

THABET Senior Researcher Faculté des sciences économiques de Tunis YOSHIDA Mari Ritsumeikan University

THOMSEN Thyra Uth Copenhagen Business School ZAICHKOWSKY Judy Copenhagen Business School

TIKKANEN Henrikki Aalto School of Economics, Helsinki ZBIKOWSKA Agnieszka Cracow University of Economics

TOMCZAK Torsten Universität St-Gallen ZHANG Xiujuan Business School, Sun Yat-Sen University

TÖRÖCISK Mária University of Pécs ZILIANI Cristina Università di Parma

TORTOSA Vincente Jaume I University ZOLLINGER Monique Université de Tours

TOUZANI Mourad Rouen Business School ZWILLING Motiz Ruppin Academic Center

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