11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE
REVIEWING COMMITTEE
ACKERMANN Claire-Lise ESC Rennes School of Business BUZZAVO Leonardo Università Ca' Foscari Venezia
ADAMCZYK Jadwiga Cracow University of Economics CABIDDU Francesca Università degli Studi di Cagliari
ADDIS Michela Università Roma Tre CACHO-ELIZONDO Silvia IPADE Business School
AGNIHOTRI Prafulla IIM Calcutta CALDERÓN-GARCÍA Haydeé University of Valencia
AGUILLAUME Cécile Cecoel CALLARISA Luis Jaume I University
AIELLO Gaetano Università di Firenze CALLOT Philippe Groupe ESCEM
ALCÁNTARA PILAR Juan miguel Granada CAMERON Ian Douglas The University of Sydney
ALCARON DEL AMO Maria del Carmen University of Castilla La-Mancha CANEL-DEPITRE Béatrice Université Le Havre
ALONSO DOS SANTOS Manuel Universidad de Granada CANTONE Luigi Università di Napoli
AMORIM SANCHEZ Maria Cristina Pontifícia Universidade Católica de São Paulo CAPPELLARI Romano Università degli Studi di Padova
ANAND Sandip XAVIER INSTITUTE OF MANAGEMENT CARDINALI Maria Grazia Università di Parma
ANCARANI Fabio Università di Bologna – Forlì Campus CARÙ Antonella Università Bocconi
ANGOT Jacques IESEG SCHOOL OF MANAGEMENT - LEM CNRS CASSIDY Kim Lincoln University
APAOLOZA-IBAÑEZ Vanessa University of the Basque Country CECCACCI Francesca Università di Perugia
ASHFORD Ruth MMU Business School CEDROLA Elena Università di Macerata
AYADI Nawel Université Toulouse I Capitole / IAE de Toulouse CEGARRA Jean-Jack Ambassade de France en Pologne
BAISYA Rajat Indian Institute Of Technology CERVERA TAULET Amparo University of Valencia
BARANDAS Hortensia Faculdade de Economia da Universidade do Porto CHANDON Jean-Louis University Paul Cézanne, CERGAM Lab
BARBOSA Pedro IPAM - Instituto Português de Marketing CHATTERJEE Chandan SIMC Pune
BARTH Isabelle EM Strasbourg CHATTOPADHYAY Atish S P Jain Institute of Management & Research
BARTIKOWSKI Boris Euromed Management CHECCHINATO Francesca Università Ca' Foscari Venezia
BASALINGAPPA Anita MICA CHEN Yuxin Stern School of Business, New York
BAYRAM Murat Giresun University / Tirebolu MB Vocational College CHEN Shu-Ching Massey University
BECKMANN Suzanne c. Copenhagen Business School CHERON Emmanuel Sophia University, Faculty of Liberal Arts
BEHRENS Stefan Leibniz University of Hannover CHERUBINI Sergio Università di Roma 2
BELAUD Lydie INSEEC Bordeaux CHLIPALA Pawel Cracow University of Economics
BELHSEN Nouredine High school of Management CHRISTENSEN Karen University of Bergen
BEN GAMRA Other Sciences économiques et de gestion de Tunis CLERFEUILLE Fabrice Université de Nantes - IEMN-IAE
BEN LALLOUNA HAFSIA Associate Professor Ecole Supérieure des Communications de Tunis CLIQUET Gérard Université de Rennes
BEN MESSAOUD Senior Researcher Ecole Supérieure des Commerce de Tunis COLLA Enrico NEGOCIA (CCIP)
BEN NASR Imen Sup de Co la rochelle COLLESEI Umberto Università Ca' Foscari Venezia
BENAVENT Christophe Université Parix X COLOM VALLS Irene Universitat de Vic
BENMOUSSA Fatim-Zohra IAE - Université Toulouse 1 Capitole COLURCIO Maria Università Magna Grecia di Catanzaro
BENNETT Roger London Metropolitan University CORVI Elisabetta Università degli Studi di Brescia
BERENGUER CONTRÍ Gloria University of Valencia COSTA E SILVA Susana Catholic University of Portugal
BERTOLI Giuseppe Università Brescia COVA Bernard Euromed Marseille
BETTIOL Marco Università degli Studi di Padova DALLI Daniele Università di Pisa
BEZES Christophe ISTEC DAMAY Coralie ISC Paris
BIGNÉ-ALCAÑIZ Enrique University of Valencia DANILOVIC Mike Jönköping International Business School
BOBOT Lionel Advancia-Negocia DATTA Saroj kumar Mody Institute of Technology & Science
BON Jerome ESCP Europe DAVEY Howard University of Waikato, Waikato Business School
BONETTI Enrico Seconda Università degli studi di Napoli DAWSON John University of Edinburgh
BORGHINI Stefania Università Bocconi di Milano DE LUCA Patrizia Università degli Studi di Trieste
BORIES Denis Université de Toulouse 2 DE PELSMACKER Patrick University of Antwerp
BOSS Jean-François RFM Paris DECAUDIN Jean-Marc Université de Toulouse
BOURGEON-RENAULT Dominique Université de Bourgogne DELLA CORTE Valentina Università di Napoli Federico II
BREE Joël IAE Caen France/Rouen Business School DEMİR Filiz Otay Maltepe University Communication Faculty
BRITO Carlos Universidade do Porto DEMİRBAĞ KAPLAN Melike Izmir University of Economics / İİBF
BRUNETTI Federico Università di Verona DESHAYES Philippe Ecole Centrale Lille
BUIL Isabel Universidad de Zaragoza DESMET Pierre Université Paris Dauphine - ESSEC
BURRESI Aldo Università di Firenze DHOLAKIA Nikhilesh The University of Rhode Island
BURSI Tiziano Università di Modena e Reggio Emilia DI GREGORIO Angelo Università degli Studi di Milano - Bicocca
1
11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE
DI MARIA Eleonora Università degli Studi di Padova GUIHUA Li Nankai University
DIONISIO Pedro ISCTE GUIOT Denis University of Paris-Dauphine
DOREY Françoise ESC Rouen GUITERT CATASUS Mar UNIVERSITAT RAMON LLULL
DÖRTYOL Ibrahim Taylan Cumhuriyet University GURVIEZ Patricia AgroParisTech
DOUARD Jean-Pierre Université Paul Verlaine Metz, Ipefam IAE HAENLEIN Michael ESCP Europe
DRENNAN Judy Queensland University of Technology HAGIWARA Shigeru Keio Universityarch
DROULERS Olivier Université de Rennes 1 HAJ-SALEM Narjes HEC Montréal
DU PELOUX Marc EBS Paris HALLIBURTON Chris ESCP Europe
DUBOIS Pierre-Louis Université de Panthéon Assas, Paris II HAMMERVOLL Trond Harstad University College
DYER Robert The George Washington University HAN Xiaoyun Business School, Sun Yat-Sen University
EGAN John London South Bank University HANSEN Torben Copenhagen Business School
EL KAMEL Leila Téluq-Uqam HARRIS Phil Chester University
ELOMMAL-MANITA Najoua Ecole de Management Léonard de Vinci HART Susan Glasgow University
ENSOR John Napier University HARTMANN Patrick University of the Basque Country
ERCSEY Ida Széchenyi István University HASSAN Azize Gazi University
EREL Seda Maltepe University Communication Faculty HAVALDAR Krishna School of Business, Alliance University
ESSID THABET Wafa Sciences Economiques et de Gestion de Nabeul HEDDEN Gesa-Lina Justus Liebig University
EZAN Pascale IAE de Rouen et Rouen Business School HEITZ Michèle Université Paul Verlaine
FADNAVIS Milind INSTITUTE OF MANAGEMENT TECHNOLOGY-NAGPUR HEITZ-SPAHN Sandrine ICN Business School
FARRELLY Francis University of Melbourne HERAULT Stéphanie University of Paris Sorbonne
FENGJIE Jing Huazhong University of Science and Technology HERNÁNDEZ BUADES Juan carlos Pablo de Olavide University
FERRANDI Jean-marc ONIRIS HETZEL Patrick Ministère Enseignement Supérieur-Recherche
FILIZTEKIN Alpay Sabanci University HIDAYAT Anas Fakultas Ekonomi, Universitas Islam Indonesia
FILL Chris Portsmouth University HOFFMANN Stefan Technische Universität Dresden
FILSER Marc Université de Bourgogne HOLMQVIST Jonas BEM Bordeaux School of Management
FINOTTO Vladi Università Ca' Foscari Venezia HUTTER Katharina TU Dresden
FIOCCA Renato Università Cattolica del Sacro Cuore IASEVOLI Gennaro Università LUMSA di Roma
FLECK Nathalie Thema, University of Cergy-Pontoise INMAN J.Jeffrey University of Pittsburgh
FLORENCIO Beatriz Universidad Pablo de Olavide JALLAIS Joël Université Rennes I
FONS Cendrine Aix-marseille Université JANKUNE KURTHY Gyongyi Research Institute of Agricultural Economics
FONTAINE Richard Université du Québec à Montréal JENSEN Jan Møller Southern Denmark University
FORNARI Edoardo Università degli Studi di Parma JING Zhang Huazhong university of science and technology
FOURATI-JAMOUSSI Fatma Institut Polytechnique LaSalle Beauvais JOLIBERT Alain Université de Grenoble
FOURNIER Susan Boston University JOYEAU Anne Université Rennes 1
FRANCH Mariangela Università di Trento JULIEN Anne Reims Management School
FRASQUET DELTORO Marta University of Valencia KANAGAL Nagasimha IMM Bangalore
FUENTES-BLASCO María Universidad Pablo de Olavide KAOUTHER Professor Université El Manar de Tunis
GALLARZA Martina Universidad de Valencia KAPERA Krzysztof Cracow University of Economics
GALLI Giovanna Università di Modena e Reggio Emilia KAPLAN Andreas ESCP Europe
GANZAROLI Andrea Università degli Studi di Milano KAPOOR Ashok MDI Gurgaon
GARIMELLA Somayajulu International Management Institute KARTIK Deval National Institute of Design (NID)
GAUTHIER Marie-France IUT du Limousin dept TC KASSUBEK Martin Leibniz University of Hannover
GERMAIN-THOMAS Patrick Advancia-Negocia KAYA Funda Muğla University
GHARBI Professor Faculté des Sciences Economiques et de Gestion KESSOUS Aurélie INSEEC BUSINESS SCHOOLS
GIANNELLONI Jean-Luc Université de Savoie KHALBOUS Professor Institut des hautes études commerciales à Carthage
GIL SAURA Irene University of Valencia KIRDAR Yalçın Gediz University
GIRAUD Georges Enita Clermont-Ferrand KİTAPCI Olgun Cumhuriyet University
GISTRI Giacomo Università degli studi di Macerata KLARMANN Christiane Leibniz University of Hannover
GODEY Bruno Rouen Business School KOEHL Maryse IAE
GONZALEZ SABATÉ Lucinio UNIVERSITAT RAMON LLULL KOELEMEIJER Kitty Nyenrode Business Universiteit
GOODMAN Malcolm Durham University Business School KOHLBACHER Florian German Institute for Japanese Studies (DIJ)
GRAHAM Charles London South Bank University KONDO Kimihiko Otaru University of Commerce
GRAPPI Silvia Università degli Studi di Modena e Reggio Emilia KOSHY Abraham IIMA Ahmedabad
GREGORI Gianluca Università Politecnica delle Marche KUHL Rainer Justus Liebig Universität, Giessen
GUENZI Paolo Università Bocconi di Milano KURTHY Gyongyi Research Institute of Agricultural Economics
GUERCINI Simone Università di Firenze KURTULUS Kemal Istanbul University
GUIDO Gianluigi Università del Salento KUZIAK Mariusz Cracow University of Economics
2
11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE
KYRIAZOPOULOS Panagiotis Institute of Piraeus Athens MORIN DELERM Sophie Conservatoire National des Arts et Métiers
LAAKSONEN Martti University of Vaasa MORTARA Ariela Università IULM Milano
LABORDE Christian Université de Toulouse 2 MOULINS Jean-Louis Université de la Méditerranée Aix-Marseille II
LACOSTE BADIE Sophie Université de Rennes 1 MULKY Avinash Indian Institute of Management Bangalore
LADWEIN Richard Université de Lille I MURPHY Patrick University of Notre Dame
LAMBEY-CHECCHIN Christine Université Blaise Pascal NAGASAWA Shin’ya Waseda University
LANGNER Sascha Leibniz University of Hannover NARDIN Giuseppe Università di Modena e Reggio Emilia
LAPOULE Paul Paris NICHOLSON Patrick Université de Lille 2 - SKEMA
LAS CASAS Alexandre Luzzi Pontifícia Universidade Católica de São Paulo OESTREICHER Klaus University of Worcester
LAURENCE Dominique Uniersité de Bourgogne OLABARRI Elena University of the Basque Country
LECOEUVRE Laurence ESC Lille OSWALD Laura University of Illinois
LEMOINE Jean-François Université de Nantes PACHE Gilles Université de Montpellier I
LI Eric Eastern Mediterranean University PALMER Adrian University of Wales Swansea
LILJANDER Veronica Hanken School of Economics, Helsinki PANKALLA Lars Leibniz University of Hannover
LINDRIDGE Andrew Open University PANTIN-SOHIER Gaelle university of Angers
LINGENFELDER Michael Philipps Universität Marburg PAPETTI Catherine IAE de Nice
LITTLER Dale University of manchester PAPPU Ravi University of Queensland
LLOYD-PARKES Elizabeth University of Glamorgan PáRAMO-MORALES Dagoberto Universidad del Norte
LOMBARDOT Eric Université Paris 1 Panthéon-Sorbonne PASSEBOIS DUCROS Juliette IAE BORDEAUX
LOUSSAÏEF Leïla ISC School of Management PASTORE Alberto Università La Sapienza, Roma
LUCERI Beatrice Università di Parma PAUL Soumi Mody Institute of Technology and Science
MADDOX Lynda The George Washington University PELLEGRINI Davide Università di Parma
MAILLE Virginie Skema business school PENCARELLI Tonino Università di Urbino Carlo BO
MAIZZA Amedeo Università di Lecce PENG Siqing Peking University
MAJOCCHI Antonio Università di Pavia PERETTI Jean-Marie Université de Corse
MALLET Stéphane UNIVERSITE PARIS 2 – PANTHEON ASSAS PEREZ Clotilde Universidade de São Paulo
MALOTA Erzsébet Corvinus University Budapest PETTIGREW Simone University of Western Australia
MAMAN Anne-flore ESSEC Business School PEZOLDT Kerstin Ilmenau University of Technology
MANAGULI Subhas KIMS, KARNATAK UNIVERSITY DHARWAD PHILIPPE Jean Aix-Marseille III - Université Paul Cézanne
MARCHI Gianluca Università di Modena e Reggio Emilia PICHON Frédéric Université Toulouse ; INP
MARCOTTE Pascale Université du Québec à Trois-Rivières PICOT-COUPEY Karine University of Rennes 1, IGR-IAE
MARINO Vittoria Università degli Studi di Salerno PILARCZYK Bogna Poznan University
MARS Marie catherine EDHEC Business School PILOTTI Luciano Università di Milano
MARTIN Jean-Louis Ecole nationale Supérieure des Industries Textiles PINSON Christian INSEA Fontainebleau
MARTIN VELICIA Felix Universidad de Sevilla PLACER GALAN José Luis Universidad de León
MARTINELLI Elisa Università degli studi di Modena e Reggio Emilia POLO REDONDO Yolanda Universidad de Zaragoza
MARTINEZ-SAEZ Jose Universidad CEU Cardenal Herrera PRAS Bernard Université Paris Dauphine - ESSEC
MARTINI Umberto Università di Trento PRASAD Rekha Faculty of Management Studies
MARTINS F.Vitorino Universidade do Porto PRATESI Carlo Alberto Università di Roma Tre
MAS RUIZ Francisco José Universidad de Alicante PREIHOLT Håkan Stockholm University, School of Business
MATTIACCI Alberto Università La Sapienza, Roma PRIME Nathalie ESCP Europe
MATTMULLER Roland European Business School Oestrich-Winkel PRIYA Pankaj Birla Institute of Management Technology
MAZZONI Clelia Seconda Università degli studi di Napoli QUESTER Pascale The University of Adelaide
McLEOD, Jr. Raymond Southwestern University, Georgetown RAABE Thorsten Carl von Ossietzky University Oldenburg
MEDLIN Chris University of Adelaide RAMAN Anjur IMT Ghaziabad
MEGICKS Phil University of Plymouth RANFAGNI Silvia Università di Firenze
MéNDEZ José luis Universidad Autónoma de Madrid RESCINITI Riccardo Università del Sannio
MENVIELLE Loick EDHEC Business School ROBERT-DEMONTROND Philippe Université Rennes 1
MENVIELLE William Université du Québec à Trois-Rivières ROCHE Didier POITIERS
MICHEL Calciu LEM - IAE Business School, University Lille 1 ROCHETTE Corinne UNiversity of Auvergne
MICO SANZ Josep Lluís Universitat Ramon Llull RODRIGUEZ-SANTOS Carmen University of León
MINAMI Chieko Kobe University ROEHRICH Gilles Université de Grenoble
MINVIELLE Nicolas Audencia ROMANI Simona Università di Sassari
MOISANDER Johanna Aalto School of Economics, Helsinki ROOZEN Irene University College of Brussels
MOLLÁ-DESCALS Alejandro University of Valencia ROPER Stuart Manchester University
MONTAÑA Jordi ESADE, Universitat Ramon Llull ROUEN-MALLET Caroline UNIVERSITE DE ROUEN
MORA Pierre BEM Bordeaux Management School ROUX Elyette Aix-Marseille III - Université Paul Cézanne
3
11TH INTERNATIONAL CONFERENCE MARKETING TRENDS PARIS VENICE, JANUARY 19TH – 21ST 2012 VENICE
RUIZ MOLINA Maria eugenia University of Valencia TRINQUECOSTE Jean-François Université Bordeaux IV
SABATE LOPEZ Joan Universitat Ramon Llull TUNCER Dogan Baskent University
SABBADIN Edoardo Università di Parma TUNISINI Annalisa Università di Urbino Carlo BO
SAFRAOU Imen ESG Management School TURNBULL Peter Birmingham University
SALERNO Francis Université de Lille URSAVAS Baris İstanbul Bilgi University
SÁNCHEZ Javier Jaume I University VALETTE-FLORENCE Pierre Université de Grenoble
SAUVEE Loïc Institut Polytechnique LaSalle Beauvais VALETTE-FLORENCE Rita Université Pierre Mendes France
SCHLOSSER Anne-Marie Negocia, Paris VALLS Josep-Francesc ESADE Business School
SCHMIDT Steffen Leibniz University of Hannover VAN LAER Tom ESCP Europe
SCHMIDT Svenja University of St. Gallen, FCI VANHEEMS Regine Université de Paris I – Sorbonne
SéRé DE LANAUZE Gilles IAE Montpellier 2 University VANI Vina Mudra Institute of Communication
SéRIEYS Michel ISARA-Lyon VERNEKAR Sachin Bharti vidyapeeth Institute of management and research
SEVIN Dilek Gazi University VERNETTE Eric Université de Toulouse I Capitole
SEXTON Donald VERNUCCIO Maria Università degli Studi di Roma “La Sapienza”
SHANKER Ravi IIFT Bhawan New Delhi VESCOVI Tiziano Università Ca’ Foscari Venezia
SHARMA Seema Indian Institute Of Technology VIANELLI Donata Università di Trieste
SHIRAI Miyuri Yokohama National University VILLAS-BOAS Sofia University of California
SIANO Alfonso Università degli studi di Salerno VISCONTI Luca massimiliano ESCP Europe
SIGNORI Paola Università di Verona VOIGT Kai-Ingo University of Erlangen-Nürnberg
SIMÕES Claudia University of Minho VOLLE Pierre Université Paris-Dauphine
SINGH Deepali ABV-IIITM VYNCKE Patrick Ghent University
SMOLEN Tomasz Cracow University of Economics WALSER-LUCHESI Agnès EM Strasbourg
SOLĖ-PARELLADA Francesco Universitat Politècnica de Catalunya WEHRLE Frederick t. Université Paris 1 Panthéon-Sorbonne
SPILLER Achim Georg-August-University of Göttingen WHITE Lesley The University of Sydney
SRIVASTAVA Sandeep Jaypee University of Engineering and Technology WHITELOCK Jeryl University of Bradford
STAMPACCHIA Paolo Università di Napoli Federico II WIEDMANN Klaus-Peter Universität Hannover
STAUDER Marta Research Institute of Agricultural Economics WIESEKE Jan Universität Bochum
STéPHANE Bourliataux-lajoinie IAE de Tours WINNEPENNINCKX-KIESER Jacqueline Université Toulouse - INSA
STOCCHETTI Andrea Università Ca' Foscari Venezia WUESTEFELD Tomas Leibniz University of Hannover
SUDBURY Lynn Liverpool John Moores University XAVIER Menaud ESG Management School
SUREDA Joan ESADE Business School XIE Lishan Business School, Sun Yat-Sen University
SUSZEK Ana Claudia UNIPAR- Universidade Paranaense YAGüE Mª jesús Universidad Autónoma de Madrid
SWAMI Sanjeev Dayalbagh Educational Institute Agra YANG Chyan National Chiao Tung University
TEICHERT Thorsten University of Hamburg YASA Eda ÇAĞ UNIVERSITY
TENGILIMOGLU Dilaver Gazi University YODA Yuichi University of Marketing and Distribution Sciences
THABET Senior Researcher Faculté des sciences économiques de Tunis YOSHIDA Mari Ritsumeikan University
THOMSEN Thyra Uth Copenhagen Business School ZAICHKOWSKY Judy Copenhagen Business School
TIKKANEN Henrikki Aalto School of Economics, Helsinki ZBIKOWSKA Agnieszka Cracow University of Economics
TOMCZAK Torsten Universität St-Gallen ZHANG Xiujuan Business School, Sun Yat-Sen University
TÖRÖCISK Mária University of Pécs ZILIANI Cristina Università di Parma
TORTOSA Vincente Jaume I University ZOLLINGER Monique Université de Tours
TOUZANI Mourad Rouen Business School ZWILLING Motiz Ruppin Academic Center
4