GuiI£rH HUMBER
Bachelor of Applied Arts (Media Studies) Diploma in Media Communications Winter 2021 Section(s): 01 MDST 3370: Media Professional Selling I
Instructional Support
Instructor Name: Shannon Gallagher, MCM Phone Number: 647-448-7426 Fax Number: 416-798-2887 Instructor Email: [email protected] Office: GH 408 Office Hours: Upon student request Program Head: Kathy Ullyott Email and Extension: [email protected]; ext. 6238 Academic Advisor: Nasreene Corpuz Email and Extension: [email protected]; ext. 6078 Guelph Humber Website: www.guelphhumber.ca
Course Details
Pre-requisites: AHSS*1080, MDST*2020, MDST*1020 Co-requisites: None Restrictions: Registration in B.A.A. (MS) program Media Business Specialization Credits: 0.50 Course Website (If applicable): http://www.onlineguelphhumber.ca/ Method of Delivery: 3-0 (Interactive Lecture and Discussion)
Calendar Description
This course details strategic selling principles and models. Students develop skills required for planning and making sales calls, and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations and negotiating. Emphasis is
Last Revised January 7, 2021 Page 1 of 21 H on developing confidence and professionalism in the selling interaction and enhancing communications, listening, team participation and problem solving skills.
Course Learning Outcomes
On completion of this course the student will be able to:
1. Understand the complex and rapidly changing media environment in Canada and globally 2. Articulate the advantages and disadvantages of a variety of media platforms 3. Understand and be able to articulate the different means of revenue generation in print, broadcast and online media 4. Use media research tools to determine media effectiveness 5. Determine the most effective media platform to reach specific audiences 6. Identify the skills and characteristics of a professional media salesperson 7. Prospect for new clients and create engaging targeted proposals 8. Demonstrate an understanding of the psychology of selling 9. Understand the role of sales in a media environment 10. Understand the relationship between the buyer and the seller
Learning Resources
Required Textbook(s)
Title: Media Selling: Digital, Television, Audio, Print and Cross-Platform Author: Charles Warner, William Lederer, Brian Moroz Edition: 5 edition (July 2020) ISBN: 978-1119477396 Publisher: Wiley-Blackwell
Supplementary Text/Other
Will be supplied via CouseLink
Last Revised January 7, 2021 Page 2 of 21 H Course Schedule
Lesson/ Topic Readings/Activities Week
Course Introduction Reading: Media Selling: Ch. 1 Week 1 Lecture: Media Selling A History Jan. 12 Your team charter breakout group time Online Activity: Proposal groups client ideas discussion via CourseLink Today’s Media Ads Landscape Reading: Media Selling: Ch. 2 Lecture: The Omni-Channel Marketing Challenge Review expectations & examples Proposal Part 1 Online Activity: Media vocabulary share your slide Google Slides: Media Sales Week 2 Media Sales Trivia – Ch. 1 & 2 Vocabulary Jan 19
Video Guest Speaker: Paige Sontag, Manager of Client Strategy, Nielsen Quiz – 4% Mass Media Ads Vehicles Reading: Media Sales: Chapter 22, 23, 24 Lecture: Selling Mass Media in Canada Article: From TV To Web (on In-class article discussion activity – From TV to Web CourseLink) Week 3 Media Sales Trivia – Chapter 22, 23, 24 Jan. 26 Proposal group breakout time Video Guest Speaker: Rochelle Harji, Sales Executive, Bell Media Inc. Quiz – 4% Digital Ads Strategies Reading: Media Selling: Chapter 17, 19, 20, Lecture: Digital Advertising 21 Media Sales Trivia – Chapter 17, 19, 20, 21 Week 4 Video Guest Speaker & Quiz: Feb. 2 In-Class Activity – “Products” Research Emily Sloty, Digital Marketing You will be split into breakout rooms and tasked with Manager at Molson Coors exploring the websites of advertising providers to find Beverage Company specific information on their product offerings. Quiz – 4%
Value Reading: Media Selling: Ch. 7 Week 5 Lecture: Media Valuation: A Primer Feb. 9 Media Sales Trivia – Chapter 7 Video Guest Speaker & Quiz: Group Breakout Time: Benefits Matrix (p. 130 – 132) Heather Gordon, Managing Director, Acast
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Lesson/ Topic Readings/Activities Week
Part 1 Proposal Due Today by 11:59 PM (15%) Quiz – 4%
Winter Break Winter Break Research Reading: Media Selling: Ch. 10, 18 Lecture: Why Data Matters Review expectations & examples of Proposal Part 2 Online Activity: Our media consumption habits vs. general population Complete google survey “my Week 6 Media Sales Trivia – Chapter 10, 18 media consumption habits” Feb. 23
Video Guest Speaker & Quiz: Erin Adams, Research Manager, Media Solutions at CBC Quiz – 4% Negotiation Reading: Media Selling: Chapter 13 Lecture: Negotiation Theory 101 Week 7 Review negotiation survey results Online activity: March 2 Media Sales Trivia – Chapter 13 Take HBR survey to find out your Proposal Group breakout time negotiation style & menti
Introduction to Collateral Reading: Media Sales: Ch. 9, 15, 16 Lecture: Collateral Inspiration Week 8 Review expectations and examples of proposal Part 3 March 9 Media Sales Trivia – Chapter 9, 15, 16
Part 2 Proposal Due Today by 11:59 (15%) E-Mail & Phone Sales Online Activity Even Groups: Week 9 Lecture: So you sent them an e-mail… now what? One-Sheet or Inspiration Board March 16 In-Class show and share: one-sheet, inspiration board, Odd Group: or voicemail Voicemail 60 seconds max
Proposal Presentations Reading: Media Selling: Ch. 12 Lecture: Closing The Deal: How To Ace The Sales Week 10 Presentation March 23 Media Sales Trivia – Chapter 12 Proposal Part 3 Due Today by 11:59 PM (15%)
Marketing Media Online Activity: Week 11 Submit Participation Self- March 30 Lecture: The Marketing Side of Media Sales Evaluation – 10% In-class breakout group time for presentation practice
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Lesson/ Topic Readings/Activities Week
In-Class Presentations 15 mins per group Week 12 April 6 Proposal Part 4: Proposal Presentation (25%)
No Final Exam
Evaluation and Due Dates
Evaluation Weighted Total (of final Due Date grade) Video Guest Speaker Quizzes 20% Due by 11:59 Monday X5 (Weeks 2, 3, 4, 6 ,10 @ 4% per quiz) Before Tuesday Class Proposal Part 1: Media Buy 15% Feb. 9 by 11:59 PM Proposal Part 2: Budget & Negotiation 15% March 9 by 11:59 PM Proposal Part 3: Collateral 15% March 23 by 11:59 PM Participation Self Evaluation 10% March 30 by 11:59 PM Proposal Part 4: Collateral & Presentation 25% April 6 by 11:59 PM Total: 100%
NOTE: All final exams are 2 hours in length and will be scheduled by Registrarial Services. All final exam schedules are available on the University of Guelph-Humber website.
Assignment Details *see appendix A below and Assignment Package posted on CourseLink (Course Resources).
Late Assignment Policy
Assignments will not be accepted after due date Drop Box Policy
If late submissions are permitted by the late policy of this course outline, such assignments submitted after the due date must be electronically date stamped and placed in the secure assignment drop box, located on the second floor in the Learning Commons.
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Plagiarism Detection Software
NOTE: The University of Guelph-Humber Undergraduate Calendar states:
“Students need to remain aware that instructors have access to and the right to use electronic and other means of detection.”
Accordingly, instructors may decide to use originality checking services, such as Turnitin.com, to ensure that submitted work conforms to the university’s Academic Misconduct policy. The instructor will notify students of such a requirement in advance. More information on Academic Misconduct is included below in this outline. Turnitin
In this course, your instructor may use Turnitin, integrated with the CourseLink Dropbox tool, to detect possible plagiarism, unauthorized collaboration or copying as part of the ongoing efforts to maintain academic integrity at the University of Guelph. All individual assignments submitted to the Dropbox tool will be included as source documents in the Turnitin.com reference database solely for the purpose of detecting plagiarism of such papers. Use of the Turnitin.com service is subject to the Usage Policy posted on the Turnitin.com site.
A major benefit of using Turnitin is that you will be able to educate and empower yourself in preventing academic misconduct. In this course, you may screen your own assignments through Turnitin as many times as you wish before the due date. You will be able to see and print reports that show you exactly where you have properly and improperly referenced the outside sources and materials in your assignment.
The Turnitin tool is used in this course and is integrated with the Dropbox tool. To learn more about Turnitin’s privacy pledge and Turnitin’s commitment to accessibility, please visit their website. http://turnitin.com/en_us/about-us/privacy http://turnitin.com/en_us/about-us/accessibility
Recording of Materials
Presentations which are made in relation to course work—including lectures—should not be recorded or copied without the permission of the presenter, whether the instructor, a classmate or guest lecturer. Material recorded with permission is restricted to use for that course unless further permission is granted.
Last Revised January 7, 2021 Page 6 of 21 H Academic Policies Important University of Guelph-Humber Academic Regulations
Academic Integrity / Academic Honesty
Academic misconduct is behaviour that erodes the basis of mutual trust on which scholarly exchanges commonly rest, undermines the University's exercise of its responsibility to evaluate students' academic achievements, or restricts the University's ability to accomplish its learning objectives.
The University takes a serious view of academic misconduct and will severely penalize students, faculty and staff who are found guilty of offences associated with misappropriation of others' work, misrepresentation of personal performance and fraud, improper access to scholarly resources, and obstructing others in pursuit of their academic endeavours. In addition to this policy, the University has adopted a number of policies that govern such offences, including the policies on Misconduct in Research and Scholarship and the Student Rights and Responsibilities regulations. These policies will be strictly enforced.
It is the responsibility of the University, its faculty, students and staff to be aware of what constitutes academic misconduct and to do as much as possible through establishment and use of policies and preventive procedures to limit the likelihood of offences occurring. Furthermore, individual members of the University community have the specific responsibility of initiating appropriate action in all instances where academic misconduct is believed to have taken place. This responsibility includes reporting such offences when they occur and making one's disapproval of such behaviour obvious.
University of Guelph-Humber students have the responsibility of abiding by the University's policy on academic misconduct regardless of their location of study; faculty, staff and students have the responsibility of supporting an environment that discourages misconduct. Students should also be aware that if they find their academic performance affected by medical, psychological or compassionate circumstances, they should inform the appropriate individuals, (instructors, Academic Advisor) and follow the available procedures for academic consideration outlined in the University's calendar.
Students are encouraged to review the policy, as stated within the University of Guelph- Humber Undergraduate Calendar.
Grading Procedures
Feedback to students on work completed or in progress is an integral part of teaching and learning in that it allows students to measure their understanding of material and their progress on learning objectives. Feedback often goes beyond grading-an indication of the standard achieved-to include comments on the particular strengths and weaknesses of a student's performance. While the nature and frequency of such feedback will vary with the course, the University of Guelph is committed to providing students with appropriate and timely feedback on their work. Instructors must provide meaningful and constructive feedback prior to the 40th class day. This may include but is not exclusive to returning papers, assignments, in-class or
Last Revised January 7, 2021 Page 7 of 21 H laboratory quizzes, laboratory reports, or mid-term examinations prior to the 40th class day. In research and independent study courses, instructors must provide students with a realistic idea of their performance by discussing progress directly with the student and, if necessary, identify specific areas for improvement. This may include the assessment of a research plan, literature review, annotated bibliography, oral presentation or other assessment tools.
Missed Final Exams / Deferred Privileges
When students do not write a required final examination, complete a final assignment, or complete a work term report prior to the last class date, they must request Academic Consideration to be considered for a deferred privilege. When granted, a deferred privilege allows a student the opportunity to complete the final course requirements after the end of the semester, but during established timelines.
Please note that faculty members do not grant deferred privileges. Faculty can only grant academic consideration for work that is due during the semester and cannot grant extensions beyond their deadline for submission of final grades.
The nature of the deferred privilege may take the form of either a deferred condition or a deferred examination. The Admissions and Academic Review Sub-Committee grants deferred privileges on the basis of medical, psychological or compassionate consideration. Please see your Admission and Program advisor for details.
It is the student’s responsibility to be familiar with the University’s policies and Academic Regulations. These policies can be found on the University of Guelph-Humber website.
Disclaimer
Please note that the ongoing COVID-19 pandemic may necessitate a revision of the format of course offerings and academic schedules. Any such changes will be announced via CourseLink and/or class email. All University-wide decisions will be posted on the COVID-19 website [https://www.guelphhumber.ca/fall-covid-info] and circulated by email.
Illness
The University will not require verification of illness (doctor's notes) for the fall 2020 or winter 2021 semesters.
Last Revised January 7, 2021 Page 8 of 21 H Appendix A
GUE 1LPH HUMBER
Assignment Package MDST 3370 Media Professional Selling I
Winter 2021 Section(s): 01 Instructor: Shannon Gallagher, MCM [email protected]
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Proposal Premise
You are a media sales representative at an advertising agency. A new client (of your choice) has just inked a deal with your agency. You have been asked by your manager to prepare an advertising buy for all of 2021.
You have recently been hired by this agency. This is your first proposal where you are the lead for them. You will work with a team of 3-4 others (4-5 total) on the presentation and package. Each of you have strengths you bring to the team. You need everyone to work together, and pull their weight because the timelines set by the client are tight!
In addition, your manager has asked that they get an opportunity to provide feedback on Part 1, Part 2, and Part 3 of the proposal. -- The company expects a media buy “pitch” presentation and a detailed report outlining the plan. It will need to get a “YES” from their Chief Communication Officer, Chief Financial Officer, and Chief Executive Officer.
Your new manager said the following when they gave you the brief; “No pressure…but we need to knock this one out of the park. First impressions are everything when it comes to a new account. We need to earn their trust. We need to show them why they picked us to manage their advertising spend. And most important of all…they need to see results on their bottom line.”
You and your team will refine and incorporate the manager’s feedback. Then, you’ll get the opportunity to present the completed plan to your manager (instructor) and colleagues (classmates) in a mock “sales pitch”. In addition you will provide an accompanying PDF report that will include the finer details of the plan (aka the fine print).
It cannot be glossed over, that the ability of this presentation to persuade your manager and colleagues will set the tone for your employment with the agency. It’s not just the agencies first impression on the line… it’s yours and your new team’s too.
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Proposal Part 1 – Media Buy Plan Grade Value: 15% Due Date: February 9 at 11:59 PM Type of Evaluation: Group Assignment
Assignment Description: In Part 1 of the proposal you will identify who your prospective client is and outline the advertising product mix you would recommend for their media buy.
Overview: This assignment has 3 parts: 1. Background Your group will research the background which will include: i. company history, profile of CMO, CFO, and CEO (who are your decision maker(s)) ii. what is their business model (i.e. B2B, B2C, DTC, tangible, intangible, scalable, non-scalable, phase of product life cycle (introduction, growth, maturity, decline) iii. environment scan: laws, regulations, restrictions pertaining to advertising their particular product or service iv. current annual advertising spend in 2017, 18, 19 (if a public company); estimate or best-guess (private) 2. SWOT analysis Perform a SWOT analysis based on their current advertising program, and budget. 3. Media buy strategy recommendation Prepare a media strategy detailing: i. advertising mix (what products will you recommend) ii. dominance, consistency, flighting, and recency recommendations. iii. Give rationale to support your strategy (show your product knowledge by answering the “why”) iv. Media blocking chart
Format Submit a word document and PPT. Maximum length of the written report is 6 pages, single spaced, 12 pt. font (not including cover page). You will also create a PPT which will be the basis of the first part of your proposal to your client. It should not exceed 7 slides (not including title slide.)
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Rubric: Proposal Part 1 – Media Buy Plan
4 3 2 1 or 0 Section Superior Thorough Adequate Inadequate Background Exceptional research of Good background Background is missing Background does not use clients background. research. There are a few sections and/or there are the assigned format. Flawless spelling, errors in spelling, many mistakes. Does not Background is incomplete grammar and grammar, or form. It is provide enough or factually incorrect. formatting. Tells a clear a good effort was information on the client cohesive story of the made to understand the and their company. client. clients business.
SWOT Analysis Exceptional analysis of Good analysis of clients A fair effort was made to Missing or omitted the clients current Strengths, Weaknesses, articulate the clients SWOT analysis. Does not advertising Strengths, Opportunities and SWOT, however, they show insight into the clients Weakness, Threats. However, missed the focus of their current advertising choices. Opportunities, and writing could be more current advertising Threats. Writing is concise, and there were a strategy. Writing is not concise, SWOT diagram few grammar errors. clear, concise, and/or is clear and visually SWOT diagram included contains errors either appealing. but could be more grammar wise or visually appealing. factually.
Media Buy Shows excellent grasp Shows good grasp of Recommendation is Media buy strategy does Strategy of media fit to client media fit to client incomplete or poorly not accurately articulate a Recommendatio goals/need. Rationale is goals/need. Rationale articulated. Lacks clear plan or provide n clear and supports could be better accuracy with many support/rationale for media recommendation. supported. mistakes throughout. recommended strategy. Excellent media Good effort at media Media blocking chart Media blocking chart is blocking chart blocking chart. needs improvement, missing
Power Point PPT is exceptional. It is PPT is good. It PPT contains all required PPT is not complete or not (PPT) concise, visually communicates clients: elements, however, submitted. appealing, and background story, several mistakes in communicates clients: SWOT, and media mix spelling, grammar, and/or background story, recommendation. format. Mistakes SWOT, and media mix However, it is not somewhat distract from recommendation. concise (exceeds 7 slide meaning. limit), visually appealing or both.
Group Members: Comments: Things you can improve are…
Things that were amazing were…
Group Mark: ___/16 Percentage:___%
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Proposal Part 2 – Budget & Negotiation Grade Value: 15% Due Date: March 9, 11:59 PM Type of Evaluation: Group Assignment
Assignment Description: In Part 2 of the proposal you will outline your value proposition, budget, and negotiation preparation.
Overview: This assignment has three parts: value proposition, a detailed budget, and negotiation preparation.
Based on information collected in Part 1 outline the value proposition for your recommended media plan. This may include but is not limited to:
Value Proposition (F.A.B of your clients product or your products) Target customer (projected demographic breakdown) Desired results (i.e. awareness, appeal, ask, act, advocate) Message objectives (i.e. inform, persuade, remind, reinforce) Message appeal (i.e. rational, emotional) Media objectives (i.e. reach, frequency, engagement) Provide a detailed media budget. This should be based on either: percentage of sales; category spend, or previous known media spend (public company). Create a budget breakdown of how you would allocate their advertising dollars in excel or google sheets, or word document. You might want to include a buyer benefit’s matrix to accompany. prepare for your potential negotiation with your client. This should outline: Seller’s reservation point(s) Best guess of buyer’s reservation point(s) Seller’s BATNA (Best Alternative To A Negotiated Agreement) Best guess of buyer’s BATNA Seller’s sources of power Buyer’s sources of power ZOPA (Zone of Potential Agreement) – do you believe there is there one? Negotiation strategies & tactics *Note: do not include in PPT except for negotiation strategies (i.e. BOGO, Discount, guarantees on CPC etc.) as part of your presentation of the budget.
Format: Submit an excel, or google sheet, and/or word document. You will also create a Power Point which will outline your value proposition and budget proposal to your client. It should not exceed 6 slides (not including title slide.)
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Rubric: Proposal Part 2 – Budget & Negotiation
4 3 2 1 or 0 Section Superior Thorough Adequate Inadequate Value Exceptional articulation Good articulation of Value proposition was Value proposition is Proposition of value proposition of value proposition of articulated but there are missing or did not address recommended media recommended media many factual mistakes. specific requirements. plan (part 1). Flawless plan (part 1). There are a Does not provide a spelling, grammar, and few errors in spelling, cohesive rationale or, is formatting. Overall, is grammar, or not aligned with current persuasive and based in form. Overall, it is best practices of the facts. persuasive and based in industry. facts.
Budget Exceptionally clear, and Sound budgeting. A fair effort was made to Missing or omitted the detailed budget. Clear However, some provide a budget. budget. Does not build on connection to media calculations are missing However, format, media plan or value plan, and value or ambiguous. Connects calculations, or rationale proposition. No benefits proposition. Includes an logically to media plan, are confusing. Loosely matrix, or poor attempt. exceptional benefit and value proposition. tied to previous media matrix Includes a good attempt plan and value at a benefits matrix. proposition. Benefits matrix could use improvement
Negotiation Shows excellent grasp Shows good grasp of Negotiation preparation is Negotiation preparation is Preparation of negotiation negotiation preparation present but is incomplete. missing or does not show a preparation and tactics. and tactics. However, Lacks insight in terms of grasp of negotiation and some parts of the negotiation tactics and preparation tactics. preparation could be their use. stronger.
Power Point PPT content is PPT content is good. It PPT contains all required PPT is not complete or not (PPT) exceptional. It is is concise, visually elements, however, there submitted. concise, visually appealing, and are several mistakes in appealing, and communicates media spelling, grammar, and/or communicates media plan value proposition, format. Mistakes plan value proposition, budget, and negotiation somewhat distract from budget, and negotiation preparation. meaning. preparation.
Group Members: Comments: Things you can improve are…
Things that were amazing were…
Group Mark: ___/16 Percentage:___%
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Proposal Part 3 – Sales Collateral Grade Value: 15% Due Date: March 23 by: 11:59 PM Type of Evaluation: Group Assignment
Assignment Description: In part 3 of your proposal your team will bring to life your media plan. This should include three pieces of collateral of your choice.
Overview: Choose three of the following, or propose your own collateral idea: One-sheet (provide context about where your clients advertising will appear) E-mail script (describing plan execution, FAQ’s questions or objections) Phone call script (and/or audio delivery of your sales pitch) Infographic (showcase the quantitative projected impact of your plan aka bottom line) Placement plan (i.e. outdoor advertising spaces, magazine spaces, product placement etc.) Inspiration board (showcase similar campaigns for inspiration) Sizzle reel (:60 seconds max) Explainer video (:60 seconds max)
Format: This assignment can be submitted in any medium you wish (photography, Pinterest board, podcast, video sizzle reel, infographic, event plan, placement plan etc.). Be creative! Make the plan come to life so your client can visualize the plan.
Incorporate the collateral into your PPT presentation in a manner that sells your overall proposal. There is no limit to the number of slides. But keep in mind you only have 12 mins to present the entire media buy proposal!
Note: you may submit these prior to the due date. I will mark them as soon as they come in to ensure you have time to make any adjustments before the presentations. I will operate on a first in: first out basis.
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Rubric: Proposal Part 3 – Sales Collateral
4 3 2 1 or 0 Section Superior Thorough Adequate Inadequate Collateral #1 Exceptional collateral Good collateral OK collateral execution. Collateral missing, or fails
Group Members: Comments: Things you can improve are…
Things that were amazing were…
Group Mark: ___/16 Percentage:___%
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Proposal Part 4 – Presentation Grade Value: 25% Due Date: April 6 in Class Type of Evaluation: Group Assignment
Assignment Description: Bring together Parts 1, 2 & 3 in a final presentation to your peers in a mock client sales presentation. Groups are encouraged to refine their final PPT based on feedback given on earlier drafts by the manager (instructor).
Persuasively sell your media plan, budget, and utilize the key talking points or visuals you created to get your client to “YES”. Be prepared to counter objections from your clients (me & your peers) on the spot.
Overview: Final presentation will take place in-class for your professor and peers Presentations will be 15 minutes (12 min pitch, 3 min Q&A) Presentation should be polished and well-rehearsed with even effort from all group members.
Format: Submit final proposal report in an amalgamed PDF document. Second, submit your final PPT as a PDF via CourseLink after the presentation has taken place.
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Rubric – Group Presentation
5 4 3 2 1 Criteria Superior Thorough Adequate Inadequate Not apparent at all Content Presentation had an Presentation had a Presentation had Presentation Presentation exceptional amount good amount of moments where contained contained no of valuable material material and valuable material minimal valuable valuable material. and was extremely benefited the class. was present but as material. beneficial to the a whole content class. was lacking. Collaboration The teammates The teammates The teammates The teammates The teammates always worked worked from others’ sometimes worked rarely worked never worked from others’ ideas. ideas most of the from others’ ideas. from others’ from others’ It was evident that time. And it seems It seems as though ideas. It seems as ideas. all of the group like every did some certain people did though only a few It seems as though members work, but some not do as much people worked on one person did all contributed equally people are carrying work as others. the presentation. of the work on the to the presentation. the presentation. presentation. Organization The presentation The presentation had The presentation There were The presentation was well organized, organizing ideas but had some minimal signs of lacked well prepared and could have been organization but organization or organization and easy to follow. much stronger with appeared to lack preparation. had little evidence better preparation. much advance of preparation. preparation. Presentation Presenters were all Presenters were often Presenters were Presenters were Presenters were very confident in confident with their occasionally not consistent unconfident and delivery. presentation or some confident with with the level of demonstrated Preparation is very presenters were very their presentation confidence/ little evidence of evident. confident while or one presenter preparedness they planning prior to others lacked some was confident showed the class. presentation. confidence while the others presenting. lacked confidence presenting. Audience Presenters did an Presenters did a The presentation Presenters had Presenters did not Engagement excellent job of strong job engaging was not as minimal audience engage the engaging the class. the class. Answered engaging as it engagement. audience at all. Answered questions questions politely could have been Answered Answered respectfully and and somewhat for the class. questions without questions knowledgably. extended the Answered referring to the aggressively presentation content. questions politely presentation and and/or did not but repeated the may be off-topic. answer the content of the questions asked. presentation.
Group Members: Comments:
Group Mark: ___/25 Percentage:___%
Last Revised January 7, 2021 Page 18 of 21 H Participation Grade Value: 10% Due Date: March 30 by 11:59 PM (self-evaluation form) *see below Type of Evaluation: Individual
Participation Overview: Participation marks will be comprised of two parts: In-Class and Online Activities. Participation will be evaluated from week 2 -11 or 1% per week (.5% in-class, .5% online). Final marks will be a combination of self-evaluation and professor observation.
In-Class – 5% Are you engaged in class discussions? Did you ask good questions of guest speakers? Were you prepared for class? Did you demonstrate knowledge from online theory preparation?
Online Activities – 5% Did you complete all online activities to the best of your ability? Did you engage and add to online discussions? Did you demonstrate synthesis of thought in online participation?
Submit your self-evaluation via CourseLink by the date mentioned above.
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Media Professional Selling: Engagement/Participation Grading Rubric
Criteria Exemplary Proficient Emerging Unsatisfactory 5 points 4 points 3 points 2-0 points
In- I always contribute I usually contribute I sometimes I don't contribute to in-class Class to in-class to in-class contribute to in- discussions and activities discussions and discussions and class discussion activities. activities. and activities.
Your Comments and Specific Examples
Online I worked through all I worked through I worked through I didn’t complete most of the of the online work in most of the online some of the online online work. I a timely way and work in a timely way work in a timely frequently contributed close to the contributed fully and and contributed fully way, but final deadline, which didn’t allow thoughtfully. and thoughtfully. contributed for the exchange of ideas. minimally.
Your Comments and Specific Examples
Last Revised January 7, 2021 Page 20 of 21 H Guest Speaker Quizzes Grade Value: 20% Due Date: Complete by the end of the week the guest speaker is released online Type of Evaluation: Individual
Guest Speaker Quiz Overview:
During 5 weeks of the program your online activity will be to watch a guest speaker video and answer a brief 4 question quiz in CourseLink based on the video you watched.
The video and quiz link will be found under the explore tab of weeks 2, 3, 4, 5 & 6
Each quiz will be 4 questions worth 4% of your final grade. Be sure to pay attention to what the guest speaker is saying and take notes. You only have one attempt at the quiz and 15 min time cap once you start it. The quiz will be open ONLY during the week it is assigned.
Note: the quizzes will be randomized questions from a question bank. This means you will not get the same 4 questions as your friends as to discourage cheating. Please note this is an individual evaluation.
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