Global Education Apps & the Android Ecosystem.

May 2019

www.holoniq.com WHO WE ARE We are building the world's smartest source of global education intelligence to power decisions that matter.

www.holoniq.com 2 GLOBAL EDUCATION APPS Smartphone Users (millions)

China, 775 India, 387 , 235 Brazil, 91 Russia, 84 Indonesia, 68 Japan, 65 Mexico, 61 , 57 , 47 Turkey, 45 France, 44 Italy, 41 Republic of Korea, 37 Spain, 31 Canada, 27 Argentina, 24 Saudi Arabia, 23 South Africa, 20 Australia, 17

Source: HolonIQ and Newzoo, May 2019. 3 GLOBAL EDUCATION APPS Mobile OS Market Share Operating System Market Share - 2018 Android iOS Other

India, 91% 3% Indonesia, 91% 5% Argentina, 90% 8% Brazil, 85% 12% Mexico, 83% 15% Turkey, 82% 17% South Africa, 82% 12% Spain, 79% 20% China, 77% 21% Russia, 76% 22% Italy, 75% 24% Germany, 72% 27% Republic of Korea, 72% 28% France, 68% 31% Saudi Arabia, 63% 30% United Kingdom, 52% 46% United States, 47% 52% Canada, 46% 53% Australia, 45% 54% Japan, 32% 68%

Source: HolonIQ and StatCounter, August 2018. 4 GLOBAL EDUCATION APPS Chinese Android Education Apps

The Chinese Android education app market has a heavy emphasis on Language Learning with some tutoring, test prep and STEAM.

FREE PAID N/A in CHINA GROSSING Drops: Learn 32 new languages L TED Er 1 TED Conferences LLC 1 Language Drops

BBC Learning English Learn 33 Languages Free – Mondly L 2 Media Applications Technologies for the L 2 ATi Studios BBC ISS on Live: HD View Earth Live | Bright – English for beginners L 3 Chromecast St 3 Language Apps Limited PoliLabs Learn Korean, Japanese, Chinese, Mimo: Learn to Code St 4 Spanish, French + L 4 Mimohello GmbH LingoDeer - Learn Languages Offline App Drops: Learn 32 new languages Quizlet: Learn Languages & Vocab with L 5 Language Drops L 5 Flashcards Quizlet Inc.

Learn Chinese – HelloChinese EWA: Learn English L 6 HelloChinese - Learn Chinese Mandarin L 6 Lithium Lab Pte Ltd

HSK Online — HSK Study and Exams 산타토익 - 비인간적 점수상승 Tu Riiid! 7 上海语轩信息科技有限公司 Tp 7

Tandem Language Exchange: Speak & Brilliant St 8 learn languages L 8 Brilliant.org Tripod Technology GmbH Tandem Language Exchange: Speak & Dịch tiếng Trung - Dịch Trung Việt, Việt L 9 L 9 learn languages Trung Tripod Technology GmbH HDP Android Team Curiosity MasterClass: Learn How To Cook, Sing, ActUs 10 Curiosity.com Us 10 MasterClass

Source: HolonIQ, April 2019. 5 GLOBAL EDUCATION APPS Indian Android Education Apps

The Indian Android education app market is a mix of language, test prep, upskilling, STEAM and Games.

FREE PAID GROSSING

U-Dictionary: Translate & Learn English L Vocabulary.com L Udemy - Online Courses Us 1 Youdao (Hong Kong) Limited 1 Vocabulary.com 1 Udemy

BYJU'S – The Learning App Tp UPSC IAS All in One - Study for 2019 PaidTp Blinkist - Nonfiction Books Er 2 BYJU''S 2 Ad free 2 Blinks Labs GmbH Soham Bhattacharya Apps Online Seva : Digital Services India Periodic Table 2019 PRO – Chemistry St Lingokids - English for Kids L 3 Online India Seva - 3 August Software 3 Lingokids - English Learning For Kids

Plantix - grow smart Spacewatch - A Solar System Explorer St Mindvalley: Education Evolved Us 4 PEAT GmbH Us 4 Kritrim Entertainment 4 Mindvalley LLC

Hindi English Translator - English Dictionary Learn Python Programming Pro St Skillshare Online Classes Us 5 Learn English In Hindi - Translator \u0026L 5 ApkZube 5 Skillshare, Inc Dictionary KIDS Quiz (GK) Earth 3D - World Atlas St Elevate - Brain Training Games Us 6 Kids Mania GK Us 6 3Planesoft 6 Elevate Labs

Unacademy Learning App Assamese Dictionary Original L Dr. Najeeb Lectures Us 7 Unacademy Er 7 Mr. Durlav Gogoi 7 DrNajeebLectures.com

Toppr - Learning app for classes 5th to Stellarium Mobile Sky Map St : Learn Languages Free L 8 12th Tp 8 Noctua Software Ltd 8 DuoLingo Toppr Princess Coloring Book Learn C Programming Pro St Lumosity: #1 Brain Games & Cognitive Us 9 forqan smart tech St 9 ApkZube 9 Training App Lumos Labs, Inc. NCERT Solutions, CBSE & State Board Math Tricks PRO St Brilliant St 10 Class 6th-12th Sn 10 Antoni Ion 10 Brilliant.org gradeup Source: HolonIQ, April 2019. 6 GLOBAL EDUCATION APPS US Android Education Apps

The US Android education app market is a diverse mix of STEAM, languages, education management, communications and upskilling.

FREE PAID GROSSING

Photomath St Toca Hair Salon 3 Ga Duolingo: Learn Languages Free L 1 Photomath, Inc. 1 Toca Boca 1 DuoLingo

Duolingo: Learn Languages Free L XtraMath St Udemy - Online Courses Us 2 DuoLingo 2 XtraMath 2 Udemy

Remind: School Communication Toca Lab: Elements St : Learn Languages L 3 Remind101 Em 3 Toca Boca 3 Rosetta Stone Ltd

Kahoot! Toca Life: Neighborhood Ga Epic! Unlimited Books for Kids Er 4 Kahoot! Ga 4 Toca Boca 4 Epic! Creations Inc

ABCmouse.com Toca Life: Hospital Ga Elevate - Brain Training Games Us 5 Age of Learning, Inc. St 5 Toca Boca 5 Elevate Labs

Google Classroom PDG PROmote 2017-2019 Us Lumosity: #1 Brain Games & Cognitive Us 6 Google LLC Le 6 ForceReadiness.com 6 Training App Lumos Labs, Inc. ClassDojo PROmote - Army Study Guide Us NOGGIN Watch Kids TV Shows L 7 ClassDojo Em 7 ForceReadiness.com 7 Nickelodeon

PBS KIDS Video Toca Life: Office Ga Learn Languages with Memrise Ga 8 PBS KIDS Ga 8 Toca Boca 8 Memrise

Pinkfong Baby Shark Toca Life: Vacation Ga Blinkist - Nonfiction Books Er 9 SMARTSTUDY PINKFONG Ga 9 Toca Boca 9 Blinks Labs GmbH

Quizlet: Learn Languages & Vocab with Toca Kitchen Sushi Ga Babbel – Learn Languages L 10 Flashcards L 10 Toca Boca 10 Babbel Quizlet Inc. Source: HolonIQ, April 2019. 7 [email protected] www.holoniq.com @holoniq

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