2013-14Media Kit Rates and Information

The Daily Illini | Buzz | Illio | Technograph | WPGU 107.1 University of at Urbana-Champaign Real Time Stats A look into how college students consume news in print and online

of college students have read the print or 93% online edition of their school paper.

of college students who read the newspaper have read or looked at the printed edition of their 69% college newspaper within the last week.

“Pass-along readership”: On average, each 2.7 college newspaper is read by 2.7 people.

of students agree with the statement, “I usually read or glance at the ads 77% when I page through (the) newspaper.”

is the average number of minutes spent reading the printed version of the college 14.0 newspaper.

of college students have read or looked at the online edition of their college newspaper 82% within the last three months.

The average length of visit by a student to the website of their college newspaper 10.2 is 10.2 minutes.

of college students who read the online version of their school paper have clicked on or 31% followed-up on advertising viewed there.

SOURCE: re:fuel “College Newspaper Readership Study,” conducted in 2011, of college students use coupons; powered by Hall & Partners 86% 28% use coupons “frequently.” U of I Statistics Total Campus Population:

A look into how college students consume news in print and online About The Daily Illini 54,869 Since 1871, The Daily Illini has been a mainstay on the University of Illinois campus and has grown into one of the country’s preeminent student-run UNDERGRADUATES newspapers. Distributed free on campus and throughout Champaign-Urbana Mondays through Thursdays, The Daily Illini provides the campus community with its number one source for news, sports coverage, commentary, and public 32,281 opinion. As a training ground for student journalists, The Daily Illini is on the cutting edge of new technology. News is reported throughout the day with updates on dailyillini.com, WPGU 107.1, and through Facebook and Twitter.

Subscription Rates DI Circulation Subscriptions are mailed on Friday The Daily Illini’s fall and spring for the week’s editions. For additional circulation is 10,000, distributed information, call 337-8314. free at approximately 200 locations around campus and One semester $100 in the community. One year $190 GRADUATE STUDENTS 12,239

Wednesday November 7, 2012 The Daily Illini High: 48˚ Low: 30˚

The independent student newspaper at the University of Illinois since 1871 www.DailyIllini.com Vol. 142 Issue 53 | FREE End of the road illini’s Wnit ELECTIONS run ends in the 2012 quarterfinals High: 92˚ Low: 63˚ WbbALL, 1b SUPPORT STAFF

| FREE OBAMAVol. 142 Issue 1 RE-ELECTED Friday August 24, 2012 Tickets on sale Popular vote, Florida too The Dailywww.DailyIllini.com Illini Monday 15th Annual ebert Fest to run April 1, 2013 Farmers’ close to call; Congress will remain divided next term The independent student newspaper at the University of Illinois since 1871 summer from April 17 - 21 4,136 resident Barack Obama won re-election Tues- The independent student newspaperThe at the University of Illinois since 1871 Daily Illini day night despite a fi erce challenge from , 3A Republican Mitt Romney, prevailing in the face yield hurt of a weak economy and high unemployment that encumbered his fi rst term and crimped Pthe middle class dreams of millions. Romney conceded to Obama in a phone call at about midnight. Phishing scam “This happened because of you. Thank you” Obama by drought tweeted to supporters as he secured four more years in the White House. www.DailyIllini.com The president sealed his victory in Ohio, Iowa, New BY CLAIRE EVERETT Hampshire and Colorado, four of the nine battlegroundhacks UI email STAFF WRITER states where the two rivals and their allies spent nearly While the harsh weather conditions this $1 billion on dueling television commercials. Cudi continues his ’Pursuit of Happiness‘ in Champaign High: 43˚ Low: 27˚ summer may have allowed for extra pool Ultimately, the result of the brawl of an election cam- days, the drought has also caused harsh- paign appeared likely to be the political status quo. er repercussions for Midwestern farmers Democrats won two more years of control in theaccounts Sen- and other agriculture industries. ate, and, as of press time, Republicans were on track According to the National Weather Ser- to do likewise in the House. Vol. 142 Issue 128 vice, this has been the worst drought in Romney was in Massachusetts, his long and Stringgrueling of attacks the country since 1988. bid for the presidency at an unsuccessful end.target University | FREE “Droughts happen periodically,” said The two rivals were close in the popular vote. Patrick Bak, a meteorologist at the Nation- Romney had 53.6 million votes, or 49 percent.students, Obama CITES How phishers lure al Weather Service in Lincoln, Ill. “But had 54.5 million, 50 percent, as of 1:20 a.m. victims into scam they don’t last forever and things tend to But Obama’s laser-like focus on battleground states FACULTY hackers phish balance out in time.” gave him the majority in the electoral vote,By jaNEllE where o’DEa it StAFF Writer for sensitive 2,548 However, this summer’s drought has mattered most. He had 303, or 33 more than needed for information by caused corn yields to decrease substan- An aggressive phishing cam- victory. Romney had 206. using a “lure” in an tially, hurting profi ts for farmers and dry- paign successfully attacked Yet to be settled was battleground state Florida. email. the lure can be ing out their fi elds and pastures. Since Illi- about 36 University email Here on campus, the Illini Democrats celebrated the anything, most commonly nois tends to have very rich soil, several victory of their candidate of choice. accounts within the last month, and CITES specialists said many money or fear. emails tell farms do not have irrigation systems to “We celebrated Obama being re-elected,” said orga- other accounts may have been users they will win money combat the effects of the dry conditions. nization President Shana Harrison. “There were some Adam Sommer, sophomore in ACES, compromised. or their account will be cheers and hugs and excitement. It was a great win to blocked if they do not give said his family never had a need for an “It’s the worst scam I’ve bring home for our team right now.”seen since I started in 2005,” sensitive information such irrigation system at their farm in north- State Sen. Michael Frerichs, of the 52nd District in as a username or password. west Illinois until the drought this sum- said Brian Mertz, chief com- Champaign, shared their excitement.munications officer at CITES. When students give the mer. In hopes of seeing more green, they “I’m just very happy to hear that result,” Frerichs username and password for decided to spray nitrogen on their fi elds “This campaign is particularly said Tuesday night. aggressive.” their illinois.edu account, but when no green appeared — “basi- The College Republicans found strength in the gains In the latest string of attacks, for example, their account is cally the only thing left to do was sit and that the House of Representatives made by obtaining used to spam thousands of wait for rain to come,” Sommers said. hackers have targeted Universi- control. ty students through “lures” that other accounts. the massive “We can plant again and hope that the next “Well, Obama has been re-elected,scare and students basically into Gov. giving away amount of spam coming out year is better.” Romney and Ryan ran an excellent campaign. They of illinois.edu addresses has Although Sommers’ family will not sensitive information like their email passwords. With that infor- caused the university to get know the full impact of the drought on See OBAMA, Page 6A mation, hackers use the Univer- blacklisted. When a domain sity accounts to spam others. is blacklisted, emails can “Basically the only thing “(Hackers will) tell you you no longer be sent from that won’t have your email account domain. left to do was sit and anymore,” Mertz said. “Or “The task of protectingthey’ll our tell you to update your Tips from Cindy Yewdall- wait for rain to come.” bank account information for Thackeray, senior security Alternative hip-hop recording artist Kid Cudi performs at Assembly Hall on Saturday. union moves forward.security It moves reasons.” outreach specialist at ADAM SOMMER, THE DAILY ILLINI Hackers spam randomly gen- CITES: DARYL QUITALIG sophomore in ACES forward because of eratedyou.” lists of email addresses, some of which are made up. 1. Phishing attacks can BARACK OBAMA, These fake addresses cause come not just via email, but the farm’s yields and profi ts until the end Sexual Assault Awareness Month begins president thousands of messages to bounce via Facebook, twitter, texts of harvest, Sommers estimates they will back to the inbox of the hacked or even a phone call. only break even or make a slight profi t. email account. As a result of the 2. When typing any Women’s Resource Sommers said that as a result of the fed- amount of spam coming from information into a webpage eral crop insurance program, the losses or a return email, think about I-GUIDES EASE MOVE-IN University email accounts, Center’s events aim to ZaCH DalZEll could have been worse. the information you’re giving the DAily illini I-Guide Trent Houdek, sophomore in Business, loads a duffl e bag out the van of a freshman moving into Hopkins Hall on Thursday, also known as the offi cial Move-In Day. “Some farmers around us have to go into many University email away. What can a hacker do change response to crime town and get a job,” Sommers said. “We’ll addresses have been with that information? events during the first week be all right, but a lot of people won’t.” blacklisted, or blocked 3. the sender of an email By sari lEsk of sexual assault awareness Claire Benjamin, president of the RSO can be faked. if an email or StAFF Writer month include: Agricultural Communicators of Tomor- from sending link looks suspicious, call the Sexual Assault Awareness april 1 n bringing Sexy back: exploring ousands of new row and junior in ACES, said her family is emails, by sev- institution it says it came Month begins Monday, and edu- eral companies n red Flag Campaign Kickoff health Sexuality facing signifi cant yield loss and is thank- from to verify that it really cational events on the subject will Obama Romneycame from them. Main Quad ui yMCA ful for the insurance they have. that pro- be hosted around the community All day 7 p.m. total reported incidents “Several farmers I have spoken to are 4. hover over links in emails to raise awareness throughout the students make vide spam n illini Art therapy Association april 4 reporting zero yields in some fi elds — an to see where they direct you month about the issue. of forcible sex offenses on to. if you click, check the workshop n Women on the Move: yoga occurrence I had never even heard of See Molly McLay, co-chair of the Women’s resources Center for healing main campus before,” Benjamin said. PHISHING, address bar to make sure you SAAM committee and assistant 2009 dorms their home are at the website you are 7 p.m. Women’s resources Center : 7 Many farmers throughout the Mid- Page 3A director of the Women’s Resourc- april 2 7 p.m. 2010 supposed to be at. es Center, said the events aim to : 12 west have been forced to sell their cat- n Food for thought: trauma april 5 2011: 12 5. Keep separate passwords change the public’s response to BY MADDIE REHAYEM 303tle because of the expense of bringing in 206 and empowerment n internet Safety and Dating 2012* for each different account. : 12 CONTRIBUTING WRITER outside water as well as paying for feed. From tHe edItor sexual assault. Asian American Cultural workshop Wearing bright orange shirts, Illinois students Feed has increased in cost because corn “It’s important to know how Center lgbt resources Center “Forcible sex offense” is defined helped freshmen and their parents move in to Uni- prices have gone up more than 50 percent to support survivors, how to say 12 p.m. 12 p.m. as “any sexual act directed at things that show you care about versity residence halls on Thursday, at one point since mid-June, reaching $8.50 a bushel n Walk a Mile in her Shoes another person, forcibly and/ chanting the I-L-L-I-N-I cheer. this month. Readers: Take ownership them and respect them,” she said. Main Quad or against that person’s will These student volunteers, or I-Guides, helped to Corn prices have not only taken a toll Detective Rob Murphy, of UIPD for 2012 will not be verified until 5 p.m. or not forcibly or against the pack the students’ belongings into carts and roll on hungry cattle but have also contrib- and a SAAM committee member, September. person’s will where the victim said many sexual assault victims is incapable of giving consent them into the dorms. uted to the closing of six ethanol plants. of your news experience; McLay said the public has a ten- “It’s this huge machine that is moving in tens of Bob Dinneen, CEO of the national trade don’t come forward, making sex- because of his/her temporary Undecided: dency to immediately bombard instead of where it belongs, which thousands of students,” said Kurt Hansen, I-Guide group the Renewable Fuels Association, 29* ual assault one of the most under- or permanent mental or *As of 2 a.m., no winner had been declared in Florida. survivors with questions about is on the person who committed hall coordinator and junior in ACES. “We get ready said ethanol production has dropped 20 reported crimes. In 2011, there physical incapacity or because what they were wearing or doing the crime,” she said. all year for these past two weeks.” percent nationally since the beginning We want to hear from you were 12 total reported incidents of before the crime took place, which of his/her youth. includes As hall coordinator, his duties included making of this year. forcible sex offenses on the main To raise awareness and edu- forcible rape, forcible sodomy, THE DAILY ILLINI she referred to as victim-blaming cate students about the issue, sure there were enough I-Guides present at each DARYL QUITALIG This summer’s drought has catalyzed a campus, according to UIPD. The sexual assault with an object, statements. She said this is a rea- many organizations around cam- dormitory and supervising the operation. Han- total number of reported incidents and forcible fondling.”** series of issues for the agricultural mar- son why survivors are less likely pus are hosting events throughout sen and the I-Guides he supervised were keep- ket, which consequently ties into several to come forward. the month. ing busy but also having a good time moving in other markets in the country. *number according to uiPD. Davis defeats Gill in “Those are all things that put The campus’s seventh annual As for now, Bak said the drought has darsHaN 2012 totals will be verified by the freshmen. Email us — we’ll respond. the responsibility on the survivor Walk a Mile in Her Shoes will take Asia Borjas, sophomore in LAS, said she enjoyed Patel Call us — we’ll answer. Tweet September 2013. not yet improved in Illinois, but he pre- place Friday in order to combat Brooke Hinman, junior in LAS, greets families as they enter the IkenberryNathan Commons Burklund, residential freshman quad in for LAS, Move-In said Day he on at us — we’ll reply. However **Definition according to “Clery assisting the freshmen in move-in because she dicts things will get better by fall. Editor-in-chief liked to “tell them about (her) experiences.” Thursday. I-Guides. such as Hinman, help people move-in everyfound year move-in to be a smooth process, especially contested House race you want to reach out to us, my Crime Definitions” provided by I-Guides, she said, are often the fi rst people with theIncumbents help of I-Guides. Frerichs, staff and IFew are here incidents to listen. with See SExual aSSaulT, Page 3A the Division of Public Safety “(Moving in) was actually a lot easier than I wasn’t supposed to be Hansen said they sometimes run into problems, like this. SourCe: uiPD AnnuAl SeCurity rePort at the University to make impressions on new DAILY ILLINI STAFF REPORT ty clerks’ offi ces, there are a And from our end, we’re students. but having committed I-Guides helps the team get expected,” Burklund said. It already rethinking how we use Jakobsson re-elected Republicans held on to their signifi cant numberWalking intoof ballots the Illini student voting Krishan Thakkar, junior in Business, also vol- through challenges. Media Building as a freshman DailyIllini.com and our army “There’s always things that don’t go right,” said seat in Congress at the end of a still in outstanding 2010 or being inan assistant Macon unteered. Thakkar said that despite the credit he of social media outlets. For 2011 contentious and expensive race County,”editor said last campaign semester, manag- I never earned from his fraternity for volunteer hours, he Hansen. “But we have fantastic I-Guides.” Select stories from the next Students partake in in Illinois’ 13th District after er Sherryimagined Greenberg myself in in this a press posi- worked as an I-Guide because he enjoyed helping Democrats state Sen. Mike day’s paper,One especially voter thosewas turned away, but The Associated Press called the release.tion. I“We never believe imagined we need myself to with immediate news value, other students. leading a staff of 120-plus “I just do this for the fun,” he said. Frerichs and state Rep. Naomi election in favor of GOP candi- keep counting ballots.” won’t have toon-campus wait until mid- voting otherwise date Rodney Davis. peopleBut as andof press I never time, imagined 98 per- night to be published to the But the campaign for four- centmyself of the managing precincts a budget. in the I14 Discarded to Precious Jakobsson defeated their website. Andwent we’re offsmoothly. to a A total of 4,295 time congressional candidate countiescould go on. in the new district great start — a second-day Republican challengers Tuesday David Gill declined to concede hadBut been just counted, a couple with of weeks 131,471 snow day storypeople recorded voted a at campus sites. Unwanted materials the race as of press time, saying intovoters my siding tenure, with I’m Davis,already com- large number of hits shortly transformed by students that uncounted votes could turn findingpared to this 127,662 experience for Gill. Inde- after it was posted Monday University union employees rally forand a worsehigher educationalPage experi- 3A the tide of the election. morependent rewarding candidate than JohnI could Hart- night. Page 5A art, said he was eager to see how have ever hoped. But I’m By Nyajai EllisoN well the students thought “outside ence for students. “From what we now know man had mustered 20,630 votes. With that, social media will Contributing Writer Campus spokeswoman Robin McGuire also said the Uni- from our discussions with coun-stillBut understanding at 46 percent my of role; the vote, continue be the cornerstone of the box.” I was previously an assis- in moving information and Industrial design sophomores Kaler said the University does versity argues for budget parity participated Friday in Discarded “The thing I want to see most is tant sports editor, so you can spreading ideas — quickly but how well did they use the founding wages, contractsand could be done onlyamid if unions nottop comment administrator on specifi cs of ongo- when dealing with thepay state but See DAVIS, Page 6A to Precious, a competition chal- imagine that this job brings a accurately. We were able to material and construct something accept pay decreases. ing negotiations. rejects the argument in negotia- lenging design students to collect similar but also a new set of provide you with a story less out of it,” he said. BY KEVIN DOLLEAR “We know that the University “The University does every- tions with union members. discarded items and transform The University has trouble responsibilities. than 10 minutes after we origi- Many student competitors were ADMINISTRATIVE AND COPY CHIEF doesn’t need to do this because thing it can to provide for all PHOTO BY CHRIS CARLSON THE ASSOCIATED PRESS them into something “precious.” hiring nurses, McGuire said, That list starts and ends nally tweeted out classes were eager for their creations to be pre- of college students who read the online version With signs in hand reading it’s not broke,” he said. equitable packages for all their with being accountable to you, Competition results will be canceled last Monday. We sented to the public. Jim McGuire is the president employees,” she said. because of the low wages it announced Monday afternoon. “Chop from the top,” Univer- our readers, who we would were able to do that because it of the local chapter of the Amer- But McGuire said the Univer- offers in an area with two large Competitor Kelly Lin’s project, sity employees rallied against INSIDE Po l i ce 2 A | H o ro s co p e s 2 A | O p i n i o n s 4 A | C ro sswo rd 7 A |not Co exist m i cwithout. s 7 A I | haveHealth some & was Living a by-product 8 A | of S pthe o r tnews s 1 B | Classifieds 5 B - 6 B | S u d o ku 6 B The competition, hosted by the “Lutos,” is a candle holder made pay differences between union ican Federation of State, Coun- sity isn’t bargaining fairly. He hospitals. ideas, but I also want to hear Technology Entrepreneur Center, Margaret Lewis, library staff’s planning. All we needed from pieces of discarded Christ- members and administrators out- ty and Municipal Employees, cited the University’s $175,000 yours. allows student designers to “look mas ornaments. Lin, a sophomore employee and AFSCME member, to do was update the first few side the Ikenberry Commons on which represents some Univer- severance package for Lisa Troy- at everyday objects through a new in FAA, said she first decided on said her union has been in con- paragraphs. Thursday. sity workers. He said the Uni- er, former chief of staff to for- lens,” said Deana McDonagh, a the specific type of material she tract negotiations since August Union members said the Uni- versity claims during negotia- mer President Michael Hogan, YouTube coordinator of the competition wanted to use before deciding on tions that its $5 billion operating along with Hogan’s paid sab- 2011. She said members of her and associate professor of indus- versity is using the recession as THE DAILY— thedailyilliniILLINI her final product, saying she “just of their school paper have batical as examples of the Uni- union have not received across- See PaTEl, Page 6A trial design. clicked on or budget for fi scal year 2012 can’t Designer Jocelyn Lam, sophomore in FAA, adjusts a wedding dress worn by an excuse to decrease their pay NATHANIELI Ns I de LASH wanted to keep the integrity of the and benefi ts while giving raises be spent on raises, benefi ts or versity’s willingness to pay top the-board raises since 2008 and Chaelin Kwon, sophomore in FAA, constructed entirely out of repurposed “They are looking at something material.” administrators. thinks the University’s employ- that’s been thrown away, discard- to administrators. new hires. However, McGuire Po l i c e plastic. This piece was on display Friday afternoon in the ARC lobby. Lin said the competition taught Ricky Baldwin, fi eld organiz- said part of $1.96 billion in unre- Union workers have been ees should receive the pay they 2 A | facebook ed and has no value, and they... her to keep her mind open to using Gene Lynch, a building service worker at the University, hands out ZoE GraNt ACADEMIC PROFESSIONAL er for the local Service Employ- stricted funds could be used for expected to do more work to deserve. C o r r e c t i o n s — transforming it into something out of the ordinary materials. make up for lost employees while “We want a contract, and we information to students outside of the Ikenberry Commons on Thursday. 9 A dailyillini, DailyilliniSports the DAily illini precious,” McDonagh said. ees International Union, said that union raises. The University had S u d o k u 2 A | “This project really made us an increase of $109 million, or 5.9 receiving pay cuts and furlough want a raise,” she said. 7 C | The students had three weeks to during ongoing negotiations the Classifieds H o r o s c o p e s (designers) go beyond our com- University has threatened to percent, in unrestricted funds days, McGuire said. He said this 1 C | create their final product. Kevin fort zone.” Lin said. “As a soph- S p o r t s 2 A | Reeder, a coordinator of the com- viewed there. cut pay and eliminate holidays since fi scal year 2011, according has resulted in dirtier buildings 9 B | omore, I’m just experimenting followed-up on advertising o p i n i o n s petition and associate professor of off. He also said the University to the executive summary for the C o m i c s twitter with a lot of different areas, 9 B | 4 A | has said union requests, such as 2012 operating budget. C r o s s w o r d — @TheDailyIllini, @di_sports but I’m really interested in con- posting a list of who’s been paid 4 B | C r o s s w o r d O p i n i o n s overtime, are “too much trouble” 2 B | 5 A | C a l e n d a r See DISCarDED, Page 3A 2 B | C o m i c s tumblr — Corrections 5 A | 2 B | s p o r t s Po l i c e 1 b | I N S I D E C l a s s i f i e d s thedailyillini 4 b | s u d o k u 4 b 3,665

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Deadlines Champaign-Urbana’s community magazine FREE Buzz is published weekly on Fridays week of NoVeMBeR 8 , 2012 Display advertising deadline: 5 p.m. Friday prior to your desired publication date.

Classified advertising deadline: 11 a.m. (display) or 2 p.m. (line) Wednesday prior to your desired publication date. Community 5 EntErtainmEnt 13 Dining 19

217.337.8382 | advertise.illinimedia.com readbuzz.com ClassifiedColumnSizes 1 col: 1 Display Column Sizes • Only 5 columns are shown, but please note there are 6 columns on a full broadsheetfullDailyIllinibroadsheetformat.usescolumnsshown,Display(11.625").Thearea page50columns 5 SAUOnly on 6 Column Sizes• pleasethereare notebut 11 picas or 1.833" or picas 11 col: 1 8p2 or 1.361" or 8p2 Mechanical & Technical Info BROADSHEET DISPLAY ADVERTISING CLASSIFIED ADVERTISING • Printed offset, 85-line screen • Page size: 11.625” × 21.5” • Page size: 11.764” × 21.5” • Minimum ad size: 1 col. × 1 inch • Column size: 11 picas (1.833”); 6 col./page, • Column size: 8 picas 2 points • Please provide ads as a PDF when incl. 9 pt. gutters (1.361”); 8 col. per page, submitting by e-mail or on disk • Display ads should be undersized 1/8” in height including 9 pt. gutters

• Only 7 columnsshown,arebroadsheetclassifiedfull7 Only (11.764"). 8apage columns• pleasethereare noteonbut unless they are 21.5” tall. (i.e. a 6 column × 8” • Classified ads are not undersized 17p1 or 2.847" or 17p1 col: 2 ad should be produced as 6 col. × 7.875”)

ROP DISPLAY SAMPLE AD SIZES CLASSIFIED SAMPLE AD SIZES 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 7 col. 8 col. 21.5" 21.5" 21" 21" 22p9 or 3.792" or 22p9 col: 2 20" 20" 3 col. x 21.5" FULL PAGE 19" 8 col. x 21.5" 19"

18" 18" FULL PAGE 3 col: 3 6 col. x 21.5 " 17" 17"

16" 16" 26p or 4.333" or 26p 15" 2 col. x 2" 5 col. x 4" 15"

14" 14" 4 col. x 7" 13" 13" 4 col. x 10" 12" 12" 34p6 or 5.75" or 34p6 col: 3 11" 11" 4 col: 4 6 col. x 11" 10" 6 col. x 5" 10"

34p11 or 5.819" or 34p11 9" 9" 2 col. x 2" 8" 8" 2 col. x 8" 7" 7" 1 col. 6" x 9" 6" 5 col. x 4" 5" 5"

5 col: 5 4" 4"

3" 3" 8 col. x 4" 1 col. 46p3 or 7.708" or 46p3 col: 4 43p10 or 7.306" or 43p10 1 col. x 5" x 2" 2" 2" 1 col. 1" 1 col. x 2" 1" x 1"

TABLOID TABLOID PUBLICATIONS • Printed offset, 85-line screen • Buzz alternative weekly (published every Friday) 52p9 or 8.792" or 52p9 col: 6 • Image area: 10.25” × 11” • Special interest supplements. (Please see our • Ad sizes are modular publication schedule for a complete listing.) • Please provide ads as a PDF when • CI : equivalent contract inches submitting by email or on disk. 58 picas or 9.667" or picas 58 col: 5

1/2 Horizontal 1/2 Vertical 3/8 Horizontal 61p8 or 10.278" or 61p8 col: 7 Full Page 3/4 Page 3/8 Vertical 10.25" × 11" 7.667" × 11" 10.25" × 5.417" 5" × 11" 7.667" × 5.417" 5" × 8.208" 62 CI 46 CI 30 CI 30 CI 23 CI 23 CI

1/4 Square 1/4 Vertical 1/4 Banner 1/4 Landscape 1/8 Horizontal 1/8 Vertical 1/16 Page 5" × 5.417" 2.458" × 11" 10.25" × 2.625" 7.667" × 3.5" 5" × 2.625" 2.458" × 5.417" 2.458" × 2.625" 15 CI 15 CI 15 CI 15 CI 7 CI 7 CI 3.5 CI SIGNAL

WPGU 107.1 WPGU broadcasts a 3,000-watt signal, reaching an effective Format coverage area of 50 miles. WPGU can be heard throughout WPGU is “Champaign’s Alternative.” Known for introducing Central Illinois to Champaign County as well as parts the best in new alternative and rock music, WPGU is the source for hits from of Douglas, Ford, McLean, Piatt and such established bands as the Foo Fighters, Red Hot Chili Peppers, Green Day, Vermillion Counties. WPGU.com Nirvana, Incubus, Mumford and Sons, Pearl Jam, Muse, the Smashing Pumpkins, streams worldwide. and Death Cab for Cutie, along with new music from the next wave of big name artists like The Black Keys, Cage the Elephant, Gibson City Rankin fun., and The Lumineers. WPGU is also proud to play great Saybrook Paxton Chicago Rockford Le Roy music from local bands in regular rotation. Giord Potomac Rantoul Farmer City Peoria

Mahomet De Land Urbana Danville Audience Champaign Ogden Fithian Springeld Champaign Savoy Urbana Monticello Homer Philo WPGU targets 18 to 34-year-old adults, including the more than Tolono Georgetown Bement 40,000 students at the University of Illinois and nearly 11,000 Sidal faculty and staff members, as well as students and staff at Hammond T uscola Newman Bourbon Carbondale . Our listeners can be found on campus and in Arcola the communities throughout Central Illinois. Because WPGU’s format crosses generational lines, there is also a clearly defined 18 to 49-year-old audience captured. Local residents know WPGU as a radio innovator since 1953, and the station has been rocking the FM dial since 1967. SPONSORSHIPS, ONLINE AND WPGU’s audience of young adults is establishing brand name loyalties now as REMOTE BROADCASTS ARE they move into their peak spending years. With significant levels of disposable income, these emerging professionals are making major purchases and ALSO AVAILABLE financial decisions, often for the first time, and, of course, WPGU listeners are Specialty shows include The also prime entertainment spenders. Flashback Café. WPGU’s longest- running specialty show, The Flashback Café airs classic and early alternative favorites Monday-Friday between Noon and 1PM. Loud & Local, airing Sunday nights at 9PM, is a showcase for local musicians and features the best tracks from the region’s many talented musicians. WPGU listeners hear new music first with Shrinkwrap on Tuesday nights at 9PM.

Advertisers can reach sports fans through WPGU’s exclusive play-by- play coverage of Illini Hockey and on Illini Drive, WPGU’s sports talk show featuring in-depth analysis of Illini sports and coach and player interviews.

Sponsorship opportunities also exist with newscasts, weather updates, product placement giveaways, and other sports talk programming.

217.337.8382 | advertise.illinimedia.com .com Technograph About Technograph Technograph is ’s quarterly magazine focusing on the latest trends and advances in science and technology and its impact on everyday life. Last year Technograph covered such diverse, timely, and VOLUME 129: SPRING 2013 mainstream topics as drone journalism, technological advances and new tactics to measure head impact and concussion-like injuries in sports, a look at the science behind climate change and its potential impact on the weather, and the continued development of LEDs on campus. THUNDERBOLTS AND LIGHTNING VERY, VERY Now produced by the award-winning staff of The Daily Illini, Technograph FRIGHTENING CHANGING WEATHER AWE-INSPIRING, BUT WHAT ARE THE EFFECTS? was first published in 1885 as Illinois Technograph, the magazine of the PAGE 8 highly-ranked and internationally acclaimed College of Engineering at the University of Illinois, and the publication still dedicates much of its coverage to the ground-breaking research done at the College. PUBLICATION SCHEDULE Published Ad Deadline Technograph Circulation Fall 2013 09/18/13 09/04/13 Winter 2013 12/04/13 11/13/13 The Technograph publishes four issues annually. It is available free of Spring 2014 03/05/14 02/19/14 charge to all students, faculty, staff, and visitors at UIUC. For each issue, 04/23/14 04/09/14 10,000 copies are distributed throughout campus inside The Daily Illini, Summer 2014 reaching students, faculty, and staff. readtechnograph.com SENDING AN AD? The readtechnograph.com website provides additional and more frequent Email a high-resolution PDF of content as a supplement to the magazine. advertisements to: Leaderboard – 728 x 90 pixels $10/cpm [email protected] Large Block – 300 x 250 pixels $10/cpm

local advertising rates COLOR: Just $25 per ad.

1-2x each 3-4x each RSO Eighth Page 3.5” x 2.15” $70 $60 $45 1/2 Horizontal 1/2 Vertical 7.25" × 4.5" 3.5" × 9.25" Quarter Page $130 $115 $70 7.25” x 2.15” or 3.5” x 4.5”

Half Page $250 $220 $115 7.25” x 4.5” or 3.5” x 9.25”

Full Page 1/4 Horizontal 1/4 Vertical $475 $410 $225 7.25" × 2.15" 3.5" × 4.5" 7.25” x 9.25”

Interior Cover ( Full Color) $1025 $920 $800 7.25” x 9.25”

Back Cover (Full Color) $1140 $1025 $900 Full Page 1/8 Page 7.25” x 9.25” 7.25 × 9.25" 3.5" × 2.15"

217.337.8382 | advertise.illinimedia.com readtechnograph.com Multi-Media Opportunities Revenue-Based Multimedia Contracts By request, Illini Media is now offering revenue-based contracts for businesses with a planned advertising budget seeking a nice media mix for their advertising dollars. The contracts are based on annual financial commitments and begin the day you run your first ad. All dollars spent count towards contract fulfillment. (Ask your rep for terms and policies and full WPGU rate card.)

$2,500 PLAN A rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; normal rates apply to digital, inserts, and flyering. $5,000  PLAN B rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; normal rates apply to digital, inserts, and flyering. $7,500 PLAN C rates for The Daily Illini and buzz magazine; 10% off prevailing rates on WPGU; 1,000 online impressions free with purchase of 10,000 impressions on the Illini Media online network; normal rates apply to inserts and flyering. $10,000 PLAN D rates for The Daily Illini and buzz magazine; 15% off prevailing rates on WPGU; 2,000 online impressions free with purchase of 10,000 impressions on the Illini Media online network; 10% discount on flyering; 7x rate on pre-printed inserts. $15,000 PLAN E rates for The Daily Illini and buzz magazine; 20% off prevailing rates on WPGU; 3,000 online impressions free with purchase of 10,000 impressions on the Illini Media online network; 15% discount on flyering; 7x rate on pre-printed inserts. $20,000 PLAN F rates for The Daily Illini and buzz magazine; Grid C rates – our lowest published rates – on WPGU commercials apply year-round; 5,000 online impressions free with purchase of 10,000 impressions on the Illini Media online network; 20% discount on flyering; 16X rate on pre-printed inserts. $25,000+ For Revenue-Based Multimedia Contracts greater than $25,000, contact your sales representative for a customized discount package.

FLYERING AND DISTRIBUTION ONLINE LIVESTREAM SPONSOR FRONT PAGE STICKY NOTES The Illini Media staff will put your People listening to WPGU through What’s not black and white and is message directly into the hands of wpgu.com will see a 300 x 250 pixel stuck all over? Your 3” x 3” sticky note thousands of people all over campus ad (static or animated) for your jumping off the front page of The Daily with our Flyering service. Distribute business and hear a :20 second audio Illini. Printing included. your flyers, postcards, coupons, or commercial. Smartphone users utilizing $1,500 other small miscellaneous items like free apps such as Live 365 and TuneIn pens, cups, key chains, and notepads Radio will also hear your audio message. OUTDOOR RACK ADVERTISING to your target audience by your target The Daily Illini is distributed throughout audience! A detailed flyering report is The WPGU livestream has been the Champaign-Urbana campus. Our provided after each flyering session. launched between 12,000 to more than outdoor racks are often located at busy 25,000 times per month, with average bus stops and intersections. Reach both 500 flyers: $250* time spent listening of more than a pedestrian and auto traffic with your 1,000 flyers: $450* half-hour per listener. Exclusive one- month sponsorship is just $500. This message on an outdoor rack. * You provide the flyers or items to be introductory rate is subject to change. $650/month showing on 35 racks. distributed. Design and printing from Illini Media may be available at extra cost.

217.337.8382 | advertise.illinimedia.com Illini Media Online Network

With a number of different targeted properties, the Illini Media Online Network can put your message directly into the hands of your customers. Local content is updated daily and is relevant to the Champaign-Urbana community. As an advertiser, you’re in control of how your message is received in this very adaptable medium. DAILYILLINI.COM ONLINE RATES With updates throughout each day plus additional online-only content, ROS Spaces Size Price this website is the go-to source for Leaderboard (728 x 90 pixels) $15/CPM information about the University Large Block (300 x 250 pixels) $15/CPM of Illinois campus community. Mid-sized banner (300 x 75 pixels) $10/CPM Ask your representative about Online ads are sold per 1,000 impressions with a minimum of 1,000 impressions. exclusive, premium sponsorship opportunities on the new Daily Illini Ads in Run of Site spaces will rotate throughout the Illini Media Network properties. mobile site. Targeted Spaces Size Price WPGU.COM Leaderboard (728 x 90 pixels) $20/CPM Large Block (300 x 250 pixels) $20/CPM Champaign’s alternative rock Skyscraper (120 x 600 pixels) $20/CPM station, WPGU 107.1-FM, provides listeners with online streaming, Narrow your impressions to your customers by choosing the specific website info on concerts and bands, great where you’d like your ad to be seen. contests, music reviews, and more on wpgu.com.. WEBSITE TRAFFIC BY SITE CAMPUS FOCUSED ENTERTAINMENT FOCUSED DAILYILLINI.COM 86% WPGU.COM 3% READBUZZ.COM READTECHNOGRAPH.COM 1% READBUZZ.COM 5% THE217.COM 5% Buzz is your guide to arts and entertainment in Champaign- ILLINI MEDIA NETWORK Urbana. Think there’s nothing to do in C-U? Think again. Peruse AVERAGE MONTHLY PAGEVIEWS through articles on hidden gems and recurring community events, including online-only content. 325,705 PAGEVIEWS READTECHNOGRAPH.COM ILLINI MEDIA 600,000 ONLINE NETWORK 550,000 The quarterly magazine focusing on technology and the Engineering MONTHLY BREAKOUT 500,000 campus at U of I, readtechnograph. 2012-2013 450,000 com provides readers compelling 400,000 coverage all year long. 350,000

300,000 THE217.COM 250,000 The community calendar located 200,000 at the217.com has become the 150,000 source of information on what to do 100,000 around town and beyond. 50,000

June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May 0 * Numbers based on Google Analytics statistics gathered June 1, 2012-May 31, 2013. 217.337.8382 | advertise.illinimedia.com Special Services Contact Us Tearsheets Newspapers are free and available throughout campus and at local businesses. Advertisers are encouraged Advertising: 217.337.8382 to check advertisements daily. If tearsheets are needed for proof of publication, please request them as you place your ad. Requests made more than a month after publication will be honored when possible. Archived Classified: 217.337.8337 PDFs of the Daily Illini are available on dailyillini.com. Fax: 217.337.8303 Design Main Line: 217.337.8300 Advertisements placed in The Daily Illini and Buzz are designed free of charge. Visit the CreativeWorks website for more information at cw.illinimedia.com Proofs 512 E. Green Street Proofs are for the purpose of correcting production errors only. All changes and revisions made from adver- Third Floor tiser’s original copy will be charged at the rate of $25 per hour at a minimum of one hour. Proofs must be returned by 2 p.m. one business day before publication. After 2 p.m., corrections will be made only as time Champaign, IL 61820 permits. Changes to ads past deadline: $25 Campus Mail MC-497 Terms & Policies General Rate Policy • All advertising rates are net, except the published Daily Illini gross national rate and national radio rates. Rates are not commissionable. Staff • To qualify for bulk contract or frequency contract rates, an advertiser must have a signed agreement and credit application on file with Illini Media. • DAILY ILLINI-Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon PUBLISHER/GENERAL MANAGER termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser Lilyan Levant multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate for The Daily Illini will equal the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. ADVERTISING SALES DIRECTOR • BUZZ-Advertisers will be subject to extra assessment or credit rebate upon termination of agreement period. Travis Truitt ENTERTAINMENT FOCUSED Extra assessment will be based on the number of ads run and their sizes, and the difference between the WPGU.COM 3% signed contract rate and the rate of the contract level fulfilled. Credit rebate will be based on the number of READBUZZ.COM 5% ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level ADVERTISING SALES MANAGER fulfilled. Deb Sosnowski THE217.COM 5% • Publisher reserves the right to charge full-price for ads cancelled after deadline. • Publisher reserves the right to sell special promotion and advertising packages that carry special rates. • Publisher reserves the right to revise schedule of rates by giving 30 days written notice. STUDENT SALES MANAGER • Emailed ads received after deadline are subject to a $25 late fee. Nick Langlois Term of Payment • Advertisers who do not have approved credit are required to pay at the time they place their advertising. BUSINESS DIRECTOR • All payments due from clients with approved credit are payable upon receipt of billing. Melissa Pasco • Payment in advance is required for these types of ads: student organizations, sublets, roommates wanted, political, spring break travel, “going out of business,” psychic, massage and exotic dancer. • Advertisements from advertisers whose accounts are unpaid for after 60 days may be stopped until payment is received and balances are current. Failure to pay in a timely manner may result in revocation of credit privileges. Accounts may be assessed a 1.5% per month (18% annual) service charge on unpaid balances after 59 days. • The University of Illinois departments should provide a departmental purchase order number or p-card when placing ads. • Visa, MasterCard, American Express, and Discover cards are accepted. Contract and Copy Guidelines • All advertising is subject to approval by Illini Media. Only publication or broadcast of an advertisement denotes acceptance of an advertisement. • Ads sent via email or on removable media should be submitted when making a space reservation. • If publisher agrees to print or broadcast ad copy furnished to Illini Media after deadline, advertiser waives the right to receive a proof. Publisher is not responsible for errors in late copy. • Publisher reserves the right to use original copy without changes other than changes to correct publisher’s errors. • Illini Media is not responsible for errors in copy which do not decrease the value of the advertisement. • Liability for any errors is limited to the cost of the space or time occupied by erroneous advertisement and is limited to the first insertion per day of such error. Requests for adjustment must be made within 30 days of publication or broadcast. • Placement or page position can be requested but will not be guaranteed, except for standard paid premium placement positions, when available. Guaranteed position may not be available when color is required.

Additional resources for advertisers and a list of FAQs are available at: http://advertise.illinimedia.com 217.337.8382 | advertise.illinimedia.com 2013-2014 Publication Schedule AUGUST 2013 JANUARY 2014 JUNE 2014 AUGUST 2014 S M T W R F S S M T W R F S S M T W R F S S M T W R F S 1 2 3 1 2 3 4 1 2 3 4 5 6 7 1 2 4 5 6 7 8 0 9 1 5 6 7 8 9 10 11 8 9 01 1 1 12 13 14 3 4 5 6 7 8 9 12 1 1 13 14 15 16 7 1 23 1 1 14 15 16 17 8 1 5 1 16 78 1 1 19 20 21 01 1 1 12 13 14 15 16 89 1 1 20 21 22 23 4 2 90 1 2 212 2 23 24 5 2 2 2 23 45 2 2 26 27 28 78 1 1 19 20 21 22 3 2 5 2 267 2 28 29* 30 31 6 2 27 28 90 2 3 31 9 2 30 45 2 2 26 27 28 29 0 3

• The Daily Illini publishing dates SEPTEMBER 2013 FEBRUARY 2014 JULY 2014 are in bold on the calendar. S M T W R F S S M T W R F S S M T W R F S • Special issues are marked in green. 1 2 3 4 5* 6 7 1 1 2 3 4 5 8 901 1 1 12* 13 14 2 3 4 5 6 7 8 6 7 8 9 10 11 12 • Touchdown Times comes out in Thursday’s DI and is marked with 5 1 16 17 18 9 1 20 21 9 10 11 23 1 1 14 5 1 3 1 14 56 1 1 17 18 9 1 an orange *. 2 2 234 2 25 26* 27 28 6 1 178 1 19 20 21 2 2 0 2 21 23 2 2 24 25 26 • Buzz weekly is published on Friday 9 2 30 3 2 245 2 26 27 28 7 2 28 90 2 3 31 and is marked in blue. OCTOBER 2013 MARCH 2014 S M T W R F S S M T W R F S Special Issues 2013–2014 1 2 3* 4 5 1 FALL 2013 FORMAT PUB. DATE DEADLINE 6 7 8 9 10 11 12 2 3 4 5 6 7 8 Move-In Edition Broadsheet Fri, Aug 16 Tue, Jul 16 Welcome Back Edition Broadsheet Wed, Aug 21 Mon, Aug 5 3 1 145 1 16 17* 18 9 1 9 101 1 12 13 14 5 1 Quad Day Edition Broadsheet Fri, Aug 23 Fri, Aug 16 0 2 21 22 3 2 24* 25 26 6 1 178 1 19 20 21 2 2 First day of publication Broadsheet Mon, Aug 26 Wed, Aug 21 7 2 28 29 0 3 31* 34 2 2 25 26 27 28 9 2 Touchdown Times Tabloid Game Thursdays Friday prior 0 3 31 Fall Career Guide Broadsheet Tue, Sept 17 Tue, Sept 10 NOVEMBER 2013 Technograph Booklet Wed, Sept 18 Wed, Sept 4 Fall Housing Guide Tabloid Tue, Oct 1 Mon, Sept 23 S M T W R F S APRIL 2014 Homecoming Guide Tabloid Tue, Oct 22 Tue, Oct 15 1 2 S M T W R F S Salary Guide Tabloid Tue, Oct 29 Tue, Oct 22 Buzz Best of CU Tabloid Fri, Nov 8 Wed, Oct 30 3 4 5 6 7* 8 9 1 2 3 4 5 Basketball Showcase Tabloid Tue, Nov 12 Tue, Nov 5 0 1 11 12 3 1 14* 15 16 8 7 8 9 10 11 2 1 Technograph Booklet Wed, Dec 4 Wed, Nov 13 7 1 189 1 20 21* 22 3 2 3 1 145 1 16 17 18 9 1 Holiday Guide Tabloid Tue, Dec 10 Tue, Dec 3 45 2 2 26 27 28 29 30 0 2 21 22 23 4 2 25 6 2 Finals Edition Broadsheet Thu, Dec 12 Mon, Dec 9 Puzzle Guide Tabloid Mon, Dec 16 Wed, Dec 11 7 2 289 2 30 DECEMBER 2013 List Issue Broadsheet Tue, Dec 17 Thu, Dec 12 MAY 2014 SPRING 2014 FORMAT PUB. DATE DEADLINE S M T W R F S Spring Welcome Back Edition Broadsheet Thu, Jan 16 Mon, Jan 13 1 2 3 4 5 6 7 S M T W R F S First day of publication Broadsheet Tue, Jan 21 Wed, Jan 15 8 9 10 1 1 12 13 14 1 2 3 Spring Career Guide Broadsheet Tue, Jan 28 Tue, Jan 21 5 1 16 17 89 1 1 20 1 2 4 5 6 7 8 9 0 1 Spring Housing Guide Tabloid Tue, Feb 11 Mon, Feb 3 Technograph Booklet Wed, Mar 5 Wed, Feb 19 23 2 2 24 25 26 27 28 1 1 12 13 14 5 1 16 7 1 Mom’s Day Guide Tabloid Tue, Apr 1 Tue, Mar 18 90 2 3 31 8 1 19 01 2 2 22 23 4 2 Ebert Film Festival Guide Booklet Tue, Apr 22 Fri, Mar 21 56 2 2 27 28 9 2 30 1 3 Technograph Booklet Wed, Apr 23 Wed, Apr 9 Graduation Guide Tabloid Tue, May 6 Fri, Apr 25 Finals Edition Broadsheet Thu, May 8 Mon, May 5 Puzzle Guide Tabloid Mon, May 12 Wed, May 7 Important U of I Dates Photo Issue Broadsheet Tue, May 13 Thu, May 8 Year in Review Issue Broadsheet Wed, May 14 Fri, May 9 Fall 2013 Spring 2014 Summer 2014 Campus Navigator Tabloid Wed, May 28 Wed, May 14 Residence Halls Open Aug 22 Residence Halls Open Jan 19 Summer Session I May 19 Quad Day Aug 25 MLK Day (no classes) Jan 20 Memorial Day May 26 SUMMER 2014 Instruction Begins Aug 26 Instruction Begins Jan 21 Summer Session II June 16 Labor Day (no class) Sept 2 Spring Vacation Mar 22 Independence Day July 4 New Student Edition Broadsheet Wed, July 23 Thu, June 26 Thanksgiving Holiday Nov 23 Instruction Resumes Mar 31 Summer Session Ends Aug 7 Instruction Resumes Dec 2 Instruction Ends May 7 Reading Day Aug 7 For more information or to place an Instruction Ends Dec 11 Reading Day May 8 Final Exams Aug 8-9 Reading Day Dec 12 Final Exams May 9-16 advertisement, call 217-337-8382. Final Exams Dec 13-20 Commencement May 18