Ridesharing and the new trends in mobility 100€
25€ 25€ 25€ 25€ 100€
25€ 25€ 25€ 25€ People powered travel
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Trusted Community Powering millions of city to city trips
Average trip is 350 km
60% are week-end travels Private Car Service/ On Demand Taxi
Scheduled On Demand City-to-City Same City Paris – Brussels Tate Modern - London Zoo Community-based Distribution of labour Priced for Sharing (€6c/mile) Priced for Profit (€1-3/mile) A rapidly growing community 3rd Largest European ground transport website by online traffic
1. Voyages SNCF 1. Deutsche Bahn 2. BlaBlaCar 2. Flixbus 3. Thalys 3. BlaBlaCar
1. Trenitalia 1. Renfe 2. Italotreno 2. Alsa 3. BlaBlaCar 3. BlaBlaCar
Source: similarweb.com, Summer 2015 22 countries
NEW India Mexico Brazil CZ/SL We have a broad appeal in the population
9% 29 Median Age other 47% over 30 y.o. 21% students 71% 40% 60% employed female male
Sources: BlaBlaCar Membership Database over 19 countries as of July 2015 + 2015 Trust Survey conducted by BIPE for BlaBlaCar 18 289 BlaBlaCar members surveyed over 11 countries 2 How and why is it happening? Join Stay Enjoy for the for the for the SAVINGS SHARING FREEDOM Repeat Passengers 54% versus First Timers: 54% join to save 5x feel more money cite social mobile motivations 80% 5.5x 25% “more cite ecological closer to affordable” motivations loved ones
Levels of Trust Strangers 1.0 Facebook Contacts 2.5 Neighbors 3.1 Colleagues 3.6 Friends & Family 4.7
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries Levels of Trust Strangers 1.0 Facebook Contacts 2.5 Neighbors 3.1 Colleagues 3.6 Friends & Family 4.7 D.R.E.A.M.S. Profile 4.3
2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries D R E A M S
The Trust Framework by
DECLARED D R E A M S
The Trust Framework by
RATED D R E A M S
The Trust Framework by
ENGAGED D R E A M S
The Trust Framework by
Logged 1h ago Response rate: 98% ACTIVE D R E A M S
The Trust Framework by
MODERATED D R E A M S
The Trust Framework by
SOCIAL Creating trust: D.R.E.A.M.S
Declared Rated Engaged Active Moderated Social Optimising Idle Resources
1 million tonnes
less CO2 In the past 2 years
1.7 people 2.8 people ✓ Less emissions per car per car ✓ Less congestion ✓ Shared costs in Europe in the BlaBlaCar community We fundamentally change travel behaviour
70% 50% 60% of BlaBlaCar members who % of drivers whom 30% discovered the service as a are also passengers 10% driver end up also using it as passengers Year 1 Year 2 Year 3 Global energy savings
In 2 years, BlaBlaCar ridesharing saved Enough energy to 500,000 = light Los Angeles tons oil equivalent for 1 year Thanks! Follow me! @nbrusson Follow me @rom1fau